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Produce Business July 2012

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Produce Business July 2012 features 24 THIRTY DAYS IN THE LIFE OF THE EASTERN PRODUCE COUNCIL JULY 2012 • VOL. 28 • NO. 07 • $9.90 35 SIX WAYS TO SCORE AN A-PLUS FOR BACK-TO-SCHOOL PRODUCE SALES Back-to-school is a ripe time to catch kid’s and Mom’s attention when it comes to healthful eating by positioning fresh fruits and vegetables as convenient lunchbox solutions. 43 CALIFORNIA: THE PERFECT PLACE FOR GROWING TABLE GRAPES With new varieties abounding, retailers have plenty of options for providing customers with sweet, succulent grapes from California. 52 PREPARED GUACAMOLE EXCITES NEW AND CURRENT AVOCADO CUSTOMERS Convenience, saved time and labor, and a lengthy shelf-life introduce new consumers to the avocado category. 54 FROM ASPARAGUS TO ZUCCHINI, EVERYTHING GROWS IN NEW YORK With a geographic advantage of being close to a number of the country’s most cover story populated cities and plenty of fertile land, New York’s vegetables are a sure bet. 26 PROCURING THE RIGHT 60 KEEPING UP MOMENTUM IN PRODUCE EFFICIENCY PRODUCE DISTRIBUTOR Change is here with more on the way. For all the noise, we’re A few key fundamentals make for a simply changing the delivery and storage of documents. successful produce partnership. commentary departments 10 THE FRUITS OF THOUGHT MERCHANDISING REVIEW FOODSERVICE MARKETING Two Cheers For Bacon 63 Herbs: The Fresh Smell Of Success 157 Apples On The Menu For A thorough and well merchandized herb Breakfast, Lunch And Dinner 167 RETAIL PERSPECTIVE category brings rings to the rest of the From white tablecloth restaurants to Company Loyalty: Perceived Or Actual? department. QSRs, chefs are finding unique ways to incorporate the crunchy bite of apples in 168 EUROPEAN MARKET 147 Garlic: The Silent Star Of Produce all day-part meals. New EU-U.S. Organics Partnership Garlic’s exclusive flavor and lasting popu- Benefits Both Sides Of Atlantic larity endure the test of time in produce. DRIED FRUIT & NUTS 162 Let Dried Figs And Dates Boost 169 VOICE OF THE INDUSTRY REGIONAL MARKET Your Year-Round Produce Sales ALookatBrazil’sExportPotential 153 What’s New In Dallas/Fort Worth? Year-round, prominent placement in Despite a tight economy, many Dallas area produce will increase rings of dates and figs. businesses are finding the keys to success as in this issue they expand facilities, staff and services. 4 THE QUIZ special features 8 WASHINGTON GRAPEVINE 20 FROM THE PAGES OF 12 TRADE SHOW CALENDAR THE PERISHABLE PUNDIT When Did Internships Become Slave 14 PRODUCE WATCH Labor Instead Of Opportunities To Develop Relationships And Knowledge 22 RESEARCH PERSPECTIVES About A Chosen Field? 23 COMMENTS AND ANALYSIS 67 FOODSERVICE PORTFOLIO 170 INFORMATION SHOWCASE 79 REGIONAL MARKET PROFILE: NEW YORK 171 BLAST FROM THE PAST Evolution and Adaptation Hunts Point Market: Survival of the Fittest 125 BEYOND THE BRONX: p. 79 Companies Outside the Market 136 FOODSERVICE PROFILE: Adapt With Innovation Balducci’s Gourmet On The Go Café 132 FOODSERVICE PROFILE: 139 RETAIL PROFILE: Morton Williams Eddie’s Pizza Truck Gains p. 157 Traction With Veggie-Rich Menu 141 RETAIL PROFILE: A&J Seabra Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. JULY 2012 • PRODUCE BUSINESS 3 PRODUCE QUIZ THIS MONTH’S WINNER Stephen Armellini JULY 2012 • VOL. 28 • NO. 07 • $9.90 Armellini Express Lines P.O. Box 810425 • Boca Raton • FL 33481-0425 Phone: 561-994-1118 • Fax: 561-994-1610 Vice President of Sales [email protected] Miami, FL Stephen Armellini has Armellini got hooked on the business some been working at the family time ago. “I really enjoy the floral world,” he PRESIDENT &EDITOR-IN-CHIEF James E. Prevor business since 1976. While says. “It’s about a tenth of the size of the pro- [email protected] that may seem like eternity, duce business, and not as competitive. Every- Armellini Express Lines actu- one knows everyone. It’s a very loyal, tight-knit PUBLISHER/EDITORIAL DIRECTOR ally dates all the way back to 1945, when his business.” That close-knit, family feel is one of Ken Whitacre father, Jules “Toots” Armellini, started transport- the things Stephen likes best. “It’s great work- [email protected] ing flowers with his wife Sarah. “He’s 89, and ing with your family. My brother, David, runs the SPECIAL PROJECTS EDITOR still comes to work for four hours every day,” business. I handle the sales portion. The busi- Mira Slott he says proudly, referring to the family patriarch. ness is split between all the siblings, as well as [email protected] As the vice president of sales, Armellini over- some nephews.” sees the sales and marketing department, along Armellini began reading PRODUCE BUSINESS ASSOCIATE EDITOR Jennifer Leslie Kramer with the four national salespeople who work “some time ago, when there was a small floral [email protected] with the company’s 800 customers on a daily section in the back of the magazine,” he recol- basis. “Our business is generally cut flowers,” lects. “I enjoyed that very much. Now I read the CIRCULATION MANAGER he says. “We are 160 trucks strong.” quarterly FLORAL BUSINESS, which is great.” Kelly Roskin [email protected] How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the EXECUTIVE ASSISTANT questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a Fran Gruskin business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from [email protected] the responses received before the publication of our September issue of PRODUCE BUSINESS. The winner must agree to submit a color photo to be published in that issue. PRODUCTION DIRECTOR Diana Levine WIN A SOLAR-POWERED WIRELESS SPEAKER [email protected] This wireless solar-powered speaker plays music from any Bluetooth-enabled PRODUCTION LEADER device, such as an iPhone or iPad. A solar panel embedded into the top of the Jackie Tucker speaker charges the internal battery, providing up to eight hours of power. Includes an auxiliary input, USB port, integrated handle, and a mesh pocket to hold an iPod PRODUCTION DEPARTMENT or Smart phone. The device can also be charged via the included AC adapter. SUNSHINE GORMAN FREDDY PULIDO QUESTIONS FOR THE JULY ISSUE TRADE SHOW COORDINATOR Jackie LoMonte 1) What is the name of Mann’s latest lettuce offering that is aimed directly at the foodservice [email protected] industry? ______________________________________________________________________ CONTRIBUTING EDITORS Meredith Auerbach, Carol Bareuther, 2) Who is the produce chain specialist at Nunhems? _____________________________________ Julie Cook Ramirez, Paula Hendrickson Bob Johnson, Janel Leitner, ______________________________________________________________________________ Jodean Robbins, Barbara Robison 3) Who is the founder of Top Brass? _________________________________________________ ______________________________________________________________________________ ADVERTISING Eric Nieman, Associate Publisher [email protected] 4) What is the fax number for Morris Okun Inc.? _______________________________________ Sandy Lee ______________________________________________________________________________ [email protected] Bill Martin 5) What company has created Taste Me Do Good for shoppers to learn about its sustainability efforts? [email protected] ______________________________________________________________________________ Ellen Rosenthal [email protected] 6) Where are the headquarters for Western Fresh Marketing? ______________________________ FLORAL DEPARTMENT MARKETING ______________________________________________________________________________ E. Shaunn Alderman [email protected] Send insertion orders, payments, press releases, photos, letters to the editor, etc., to PRODUCE BUSINESS, P.O. Box 810425 This issue was: ❏ Personally addressed to me ❏ Addressed to someone else Boca Raton, FL 33481-0425 PH: 561.994.1118 FAX: 561.994.1610 Name ______________________________ Position ______________________________ PRODUCE BUSINESS is published by Phoenix Media Network, Inc. James E. Prevor, Chairman of the Board Company __________________________________________________________________ P.O. Box 810425, Boca Raton, FL 33481-0425. Entire contents © Copyright 2012 Address ____________________________________________________________________ Phoenix Media Network, Inc. All rights reserved. Printed in the U.S.A. City _______________________________________________________________________ Publication Agreement No. 40047928 State _____________________________________ Zip _____________________________ Phone ______________________________ Fax __________________________________ Photocopies of this form are acceptable. Please send answers to: JULY QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425 4 PRODUCE BUSINESS • JULY 2012 Farm Bill Makes Headway For Produce Industry By Ray Gilmer Vice President of Communications, United Fresh Produce Association f nothing else, the Senate passage of the IFarm Bill in late June helped lawmakers feel good
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