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United States Department of

Agriculture

Agricultural Feature Advertising by U.S. Marketing Service Meat, Poultry, and Shell Eggs

Livestock, Poultry and Seed Program Thanksgiving 2016 Agricultural Analytics Division Advertised Prices effective through November 24, 2016

Feature Advertising by U.S. Supermarkets During Key Seasonal Marketing Events

This report provides a detailed breakdown of featuring of popular meat, poultry, and shell egg products for the Thanksgiving marketing period. Advertised sale prices and associated purchase conditions are shown by region, state, and supermarket banner and include brand names, prices, and any special conditions.

Turkey Whole body, fresh and frozen, hens and toms in conventional, kosher, halal, organic, free-range, antibiotic-free, non-GMO certified, and heritage breed varieties.

Northeast ...... 4 Southeast ...... 28 Midwest ...... 47 South Central...... 70 Southwest ...... 85 Northwest ...... 91

Cured Pork Bone-in, boneless, and semi-boneless; spiral-cut and uncut; whole, half, quartered, and sliced boneless hams; bone-in ham steaks; smoked picnics; and country-cured hams.

Northeast ...... 98 Southeast ...... 117 Midwest ...... 137 South Central...... 158 Southwest ...... 174 Northwest ...... 179

Fresh Pork Roasts Fresh pork leg, loin, shoulder, sirloin, and tenderloin roasts; bone-in and boneless, and tenderloins.

Northeast ...... 187 Southeast ...... 195 Midwest ...... 203 South Central...... 212 Southwest ...... 219 Northwest ...... 222

Lamb Legs, Racks, and Breasts Bone-in, semi-boneless, and boneless, whole and half legs; bone-in whole, loin, rib, and shoulder chops, frenched and crown roast racks; and breasts.

Northeast ...... 225 Southeast ...... 230 Midwest ...... 232 South Central...... 234 Southwest ...... 236 Northwest ...... 237

Beef Roasts Rib, loin, and round roasts, boneless and bone-in.

Northeast ...... 238 Southeast ...... 248 Midwest ...... 257 South Central...... 267 Southwest ...... 274 Northwest ...... 277

U.S. Supermarket Holiday Featuring of Meat, Poultry, and Shell Eggs (November 2016) USDA, Agricultural Marketing Service, LPS, Agricultural Analytics Division 1

Miscellaneous Poultry Fresh and frozen Bone-in turkey breasts; chicken roasters, Cornish hens, baking hens; capons, livers, and gizzards; ducklings; geese; pheasants, quail, and rabbits.

Northeast ...... 281 Southeast ...... 295 Midwest ...... 307 South Central...... 319 Southwest ...... 328 Northwest ...... 331

Shell Eggs, Liquid Egg Products, and Egg Nog Conventional and specialty shell eggs; liquid eggs and egg nog.

Northeast ...... 335 Southeast ...... 355 Midwest ...... 364 South Central...... 377 Southwest ...... 387 Northwest ...... 392

Store-Prepared Holiday Dinners Poultry and meat-based store prepared holiday dinners and sides.

Northeast ...... 398 Southeast ...... 407 Midwest ...... 424 South Central...... 437 Southwest ...... 448 Northwest ...... 452

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, family/parental status, income derived from a public assistance program, political beliefs, or reprisal or retaliation for prior civil rights activity, in any program or activity conducted or funded by USDA (not all bases apply to all programs). Remedies and complaint filing deadlines vary by program or incident.

U.S. Supermarket Holiday Featuring of Meat, Poultry, and Shell Eggs (November 2016) USDA, Agricultural Marketing Service, LPS, Agricultural Analytics Division 2 Report Notes and Key to Abbreviations:

All information is collected from publicly available, on-line supermarket advertising circulars during the holiday marketing period. All prices are in U.S. dollars per pound unless otherwise noted.

Common Abbreviations: Miscellaneous Poultry Weight Ranges:

n/i ...... not identified Turkey Breast, bone-in ...... 4-9 pounds BOGO ...... Buy one, get one free Roasters ...... 7-10 pounds ABF ...... Antibiotic-free Cornish Hens ...... 1-2 pounds F ...... Free Range Baking Hens ...... 4-6 pounds K ...... Kosher Capon ...... 7-10 pounds L ...... Locally-grown Duckling/Duck ...... 4-6 pounds O ...... USDA Certified Organic Goose ...... 8-12 pounds G ...... Grass-fed Rabbit ...... 2.5-3.5 pounds L ...... Local (grown/produced) Pheasant ...... 1.5-2 pounds Quail ...... 0.5-.75 pounds

U.S. Regional Definitions: Lamb Origin Codes:

Northeast ...... CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT US ...... Southeast ...... AL,FL,GA,KY,MS,NC,SC,TN,VA,WV AU ...... Australia Midwest ...... IA,IL,IN,MI,MN,ND,NE,OH,SD,WI NZ ...... New Zealand South Central ...... AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT Southwest ...... CA, HI, NV Northwest ...... AK,ID,MT,OR,WA,WY

Shell Egg Codes:

JB ...... Jumbo XL ...... Extra Large LG ...... Large MD ...... Medium W ...... White Shell B ...... Brown Shell

Cage-Free Egg Codes:

B ...... Barn/Aviary F ...... Free Range P ...... Pasture-raised

U.S. Supermarket Holiday Featuring of Meat, Poultry, and Shell Eggs (November 2016) USDA, Agricultural Marketing Service, LPS, Agricultural Analytics Division 3 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NORTHEASTERN U.S. - CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT CT Jennie-O free w/ $100 purchase; limit 1 Jennie-O 0.79 w/ $25 purchase; limit 1 Lancaster Brand 1.29 limit 1 Butterball 1.79 1.19 limit 1 Adams Superfood Shady Brook 0.99 w/ $50 purchase; limit 1 Shady Brook 1.69 1.49 AF Basket Best Yet 1.29 Butterball 1.49 Shady Brook 1.79 AG New England Shady Brook 0.78 w/ $25 purchase; limit 1 Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Associated Shady Brook free w/ $150 purchase; limit 1 Best Yet 1.57 Butterball 2.47 1.97 Shady Brook 2.27 Butterball 1.79 1.59 Big Y 1.39 Shady Brook 1.79 Miller's Farm 3.48 local Plainville Farms 2.69 D'Artagnan 4.49 Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 C-Town Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 Compare Foods Shady Brook free w/ $100 purchase; limit 1 Food Bazaar Butterball free < 16 lbs. (hen); w/ $150 purchase; limit 1 Butterball 0.99 Shady Brook 1.99 Geissler's Waybest 1.19 0.79 w/ $100 purchase; limit 1 Butterball 1.99 1.69 Plainville Farms 2.59

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 4 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh CT Butterball 1.79 0.99 w/ $50 purchase; limit 1 (cont) Empire 2.49 w/ $50 purchase; limit 1 Key Food 0.59 w/ $50 purchase; limit 1 Shady Brook 1.49 0.71 w/ $50 purchase; limit 1 Kings 1.99 local Plainville Farms 4.49 2.99 local Bell & Evans 4.49 2.99 local D'Artagnan 4.49 local Butterball 1.99 Market 32 Butterball 0.99 limit 1 Butterball 1.69 1.69 Plainville Farms 2.49 Shady Brook 1.29 Shady Brook 0.57 limit 1 Price Chopper Butterball 0.99 limit 1 Butterball 1.69 1.69 Plainville Farms 2.49 Shady Brook 1.29 Shady Brook 0.57 limit 1 n/i 0.58 w/ $25 purchase; limit 1 n/i 1.18 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 1.58 ShopRite n/i 3.99 ShopRite free w/ $300 purchase and store card ShopRite 2.19 1.49 Butterball 0.50 w/ $300 purchase and store card Butterball 2.49 1.99 Stew Leonard Stew's Naked 2.99 Stew Leonard 1.69 Stop & Shop Nature's Promise 3.49 0.99 Stop & Shop 0.59 w/ $25 purchase; limit 2 Butterball 1.99 1.29 w/ $25 purchase; limit 2 Empire 2.49 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 5 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh CT Trader Joe's Trader Joe's 1.99 brined (cont) Trader Joe's 2.49 3.99 Butterball 0.68 Whole Foods NAtl WFM 3.99 2.69 Plainville Farms 2.99 local Koch's 3.99 3.99 local Nature's Rancher 1.19 frozen Whole Foods NE WFM 2.69 brined @$2.99/lb.. WFM 3.99 Plainville Farms 2.99 local Koch's 4.99 4.99 local Kosher Valley 3.49 local Nature's Rancher 1.19 frozen DC ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Fresh Grocer ShopRite 0.39 w/ $100 purchase; limit 1 Nature's Promise 0.99 limit 2 Nature's Promise 3.49 Giant 0.59 w/ $25 purchase; limit 2 Butterball 1.99 1.29 w/ $25 purchase; limit 2 Empire 2.49 Harris Teeter 0.37 w/ $40 purchase; limit 1 Harris Teeter 2.58 1.79 Harris Teeter 1.29 limit 2 Butterball 2.69 smoked Butterball 1.69 1.39 w/ store card Butterball 2.29 1.99 w/o store card Li'l Butterball 1.99 1.99 w/ store card Li'l Butterball 2.49 2.49 w/o store card Plainville Farms 2.69 Bell & Evans 2.69 Eastern Open Nature 2.49 w/ store card Butterball 2.69 smoked Li'l Butterball 2.69 < 16 lbs. (hen) Butterball 0.99 w/ $25 purchase; store card; limit 1 Shady Brook 0.59 w/ $25 purchase; store card; limit 1 Shady Brook 1.69 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 6 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh DC Target Butterball 0.99 limit 2 (cont) Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods MdAt n/i 3.49 3.99 2.69 2.69 3.49 Nature's Rancher 1.19 frozen DE ACME Markets Jennie-O free w/ $100 purchase; limit 1 Jennie-O 0.79 w/ $25 purchase; limit 1 Lancaster Brand 1.29 limit 1 Butterball 1.79 1.19 limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 n/i 0.37 w/ $35 purchase; store card; limit 2 Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card Jennie-O 1.79 w/ store card Jennie-O 1.99 w/o store card Fresh Grocer Butterball 1.99 Shady Brook 2.19 > 16 lbs. (tom) ShopRite 0.39 w/ $100 purchase; limit 1 Giant Food Nature's Promise 0.99 limit 2 Nature's Promise 3.49 Giant 0.59 w/ $25 purchase; limit 2 Butterball 1.99 1.29 w/ $25 purchase; limit 2 Empire 2.49 Great Valu Market Honeysuckle 0.99 w/ $25 purchase; limit 1 Honeysuckle 1.19 Harris Teeter Harris Teeter 0.37 w/ $40 purchase; limit 1 Harris Teeter 2.58 1.79 Harris Teeter 1.29 limit 2 Butterball 2.69 smoked Butterball 1.69 1.39 w/ store card Butterball 2.29 1.99 w/o store card Li'l Butterball 1.99 1.99 w/ store card Li'l Butterball 2.49 2.49 w/o store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 7 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh DE Harris Teeter Plainville Farms 2.69 (cont) (continued) Bell & Evans 2.69 Redner's Butterball 0.98 w/ $25 purchase Butterball 1.28 Shady Brook 0.48 w/ $25 purchase Shady Brook 0.98 Jennie-O 1.28 0.48 w/ $25 purchase Jennie-O 1.98 0.98 Safeway Eastern Open Nature 2.49 w/ store card Butterball 2.69 smoked Li'l Butterball 2.69 < 16 lbs. (hen) Butterball 0.99 w/ $25 purchase; store card; limit 1 Shady Brook 0.59 w/ $25 purchase; store card; limit 1 Shady Brook 1.69 w/ store card ShopRite n/i 3.99 ShopRite free w/ $300 purchase and store card ShopRite 2.19 1.49 Butterball 0.50 w/ $300 purchase and store card Butterball 2.49 1.99 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Butterball 1.29 w/ store card Butterball 0.49 w/ point redemption; limit 1 Li'l Butterball 1.98 Butterball 1.89 w/ store card Butterball 1.09 w/ store card and point redemption Shady Brook 1.69 w/ store card Shady Brook 0.89 w/ store card and point redemption Weis 1.69 w/ store card Weis 0.89 w/ store card and point redemption MA Adams Superfood Shady Brook 0.99 w/ $50 purchase; limit 1 Shady Brook 1.69 1.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 8 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MA AF Basket Best Yet 1.29 (cont) Butterball 1.49 Shady Brook 1.79 AG New England Shady Brook 0.78 w/ $25 purchase; limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Associated Shady Brook free w/ $150 purchase; limit 1 Big Y Butterball 1.79 1.59 Big Y 1.39 Shady Brook 1.79 Miller's Farm 3.48 local Plainville Farms 2.69 D'Artagnan 4.49 Bravo Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 C-Town Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 Compare Foods Shady Brook free w/ $100 purchase; limit 1 Crosby's Plainville Farms 3.29 Bell & Evans 3.29 Shady Brook 1.69 Donelan's n/i 0.59 w/ $25 purchase; limit 1 Butterball 1.19 Butterball 1.99 Shady Brook 0.89 w/ $25 purchase; limit 1 Bell & Evans 2.99 Food City Best Yet 0.99 limit 2 Geissler's Waybest 0.79 w/ $100 purchase; limit 1 Butterball 1.99 1.69 Plainville Farms 2.59 Hannaford n/i 0.47 limit 2 n/i 1.49 Hannaford 0.67 w/ store card Hannaford 1.59 Shady Brook 1.29 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 9 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MA Hannaford Shady Brook 1.69 (cont) (continued) Butterball 1.59 1.29 w/ store card Butterball 1.99 1.69 Market 32 Butterball 0.99 limit 1 Butterball 1.69 1.69 Plainville Farms 2.49 Shady Brook 1.29 Shady Brook 0.57 limit 1 Market Basket Market Basket 0.69 limit 2 Market Basket 1.29 Shady Brook 0.89 limit 2 Price Chopper Butterball 0.99 limit 1 Butterball 1.69 1.69 Plainville Farms 2.49 Shady Brook 1.29 Shady Brook 0.57 limit 1 Price Rite n/i 0.58 w/ $25 purchase; limit 1 n/i 1.18 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 1.58 Roche Bros. n/i 0.59 < 16 lbs. (hen); w/ $25 purchase; limit 1 n/i 0.69 > 16 lbs. (tom); w/ $25 purchase; limit 1 n/i 2.09 Roche Bros. 1.29 < 16 lbs. (hen); w/ $25 purchase; limit 1 Roche Bros. 2.29 Roche Bros. 1.39 > 16 lbs. (tom); w/ $25 purchase; limit 1 Roche Bros. 2.39 Plainville Farms 2.99 Shaw's n/i 0.99 0.58 w/ $25 purchase; limit 1 n/i 0.99 0.58 w/ $25 purchase; limit 1 Open Nature Stop & Shop Nature's Promise 3.49 0.99 Stop & Shop 0.59 w/ $25 purchase; limit 2 Butterball 1.99 1.29 w/ $25 purchase; limit 2 Empire 2.49 Target Butterball 0.99 limit 2 Market Pantry 0.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 10 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MA The Fresh Market The Fresh Market 1.99 (cont) Tops Markets Tops 0.48 w/ $25 purchase; limit 1 Jennie-O 1.69 Butterball 1.49 Honeysuckle 1.89 1.39 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Trucchi's n/i 0.69 w/ $10 purchase n/i 1.59 Walmart Butterball 0.68 Wegman's Wegman's 1.69 4.99 2.69 Round Hill 1.39 Whole Foods NAtl WFM 3.99 2.69 Plainville Farms 2.99 local Koch's 3.99 3.99 local Nature's Rancher 1.19 frozen MD ACME Markets Jennie-O free w/ $100 purchase; limit 1 Jennie-O 0.79 w/ $25 purchase; limit 1 Lancaster Brand 1.29 limit 1 Butterball 1.79 1.19 limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Associated Shady Brook free w/ $150 purchase; limit 1 Food Lion n/i 0.37 w/ $35 purchase; store card; limit 2 Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card Jennie-O 1.79 w/ store card Jennie-O 1.99 w/o store card Giant Eagle 0.88 w/ $25 purchase; limit 1 Giant Eagle 1.79 w/ store card Butterball 1.99 1.69 w/ store card Honeysuckle 1.89 0.99 w/ store card Nature's Basket 2.89 Giant Food Nature's Promise 0.99 limit 2 Nature's Promise 3.49 Giant 0.59 w/ $25 purchase; limit 2

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 11 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MD Giant Food Butterball 1.99 1.29 w/ $25 purchase; limit 2 (cont) (continued) Empire 2.49 Graul's Market Graul's 2.29 Bell & Evans 2.99 Great Valu Market Honeysuckle 0.99 w/ $25 purchase; limit 1 Honeysuckle 1.19 Harris Teeter Harris Teeter 0.37 w/ $40 purchase; limit 1 Harris Teeter 2.58 1.79 Harris Teeter 1.29 limit 2 Butterball 2.69 smoked Butterball 1.69 1.39 w/ store card Butterball 2.29 1.99 w/o store card Li'l Butterball 1.99 1.99 w/ store card Li'l Butterball 2.49 2.49 w/o store card Plainville Farms 2.69 Bell & Evans 2.69 Kennie's Market n/i free w/ $400 accumulated purchase; limit 1 Martin's Food Giant 0.39 w/ $25 purchase; limit 2 Butterball 1.69 1.19 w/ $25 purchase; limit 2 Nature's Promise 3.49 0.99 Empire 2.49 Price Rite n/i 0.58 w/ $25 purchase; limit 1 n/i 1.18 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 1.58 Redner's Butterball 0.98 w/ $25 purchase Butterball 1.28 Shady Brook 0.48 w/ $25 purchase Shady Brook 0.98 Jennie-O 1.28 0.48 w/ $25 purchase Jennie-O 1.98 0.98 Safeway Eastern Open Nature 2.49 w/ store card Butterball 2.69 smoked Li'l Butterball 2.69 < 16 lbs. (hen) Butterball 0.99 w/ $25 purchase; store card; limit 1 Shady Brook 0.59 w/ $25 purchase; store card; limit 1 Shady Brook 1.69 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 12 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MD Shop'n Save Li'l Butterball 1.79 < 16 lbs. (hen) (cont) Butterball 1.69 Honeysuckle 1.79 ShopRite n/i 3.99 ShopRite free w/ $300 purchase and store card ShopRite 2.19 1.49 Butterball 0.50 w/ $300 purchase and store card Butterball 2.49 1.99 Shoppers Food Marval 0.58 limit 1 Shady Brook 0.99 limit 1 Wild Harvest 1.99 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Wegman's Wegman's 1.69 4.99 2.69 Round Hill 1.39 Weis Markets Butterball 1.29 w/ store card Butterball 0.49 w/ point redemption; limit 1 Li'l Butterball 1.98 Butterball 1.89 w/ store card Butterball 1.09 w/ store card and point redemption Shady Brook 1.69 w/ store card Shady Brook 0.89 w/ store card and point redemption Weis 1.69 w/ store card Weis 0.89 w/ store card and point redemption Whole Foods MdAt n/i 3.49 3.99 2.69 2.69 3.49 Nature's Rancher 1.19 frozen ME AG New England Shady Brook 0.78 w/ $25 purchase; limit 1 Food City Best Yet 0.99 limit 2 Hannaford n/i 0.47 limit 2 n/i 1.49 Hannaford 0.67 w/ store card Hannaford 1.59 Shady Brook 1.29 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 13 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh ME Hannaford Shady Brook 1.69 (cont) (continued) Butterball 1.59 1.29 w/ store card Butterball 1.99 1.69 Market Basket Market Basket 0.69 limit 2 Market Basket 1.29 Shady Brook 0.89 limit 2 Shaw's n/i 0.99 0.58 w/ $25 purchase; limit 1 Target Butterball 0.99 limit 2 Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods NAtl WFM 3.99 2.69 Plainville Farms 2.99 local Koch's 3.99 3.99 local Nature's Rancher 1.19 frozen NH AG New England Shady Brook 0.78 w/ $25 purchase; limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Hannaford n/i 0.47 limit 2 n/i 1.49 Hannaford 0.67 w/ store card Hannaford 1.59 Shady Brook 1.29 w/ store card Shady Brook 1.69 Butterball 1.59 1.29 w/ store card Butterball 1.99 1.69 Market Basket Market Basket 0.69 limit 2 Market Basket 1.29 Shady Brook 0.89 limit 2 Price Chopper Butterball 0.99 limit 1 Butterball 1.69 1.69 Plainville Farms 2.49 Shady Brook 1.29 Shady Brook 0.57 limit 1 Price Rite n/i 0.58 w/ $25 purchase; limit 1 n/i 1.18

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 14 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NH Price Rite Butterball 0.98 w/ $25 purchase; limit 1 (cont) Butterball 1.58 Shaw's n/i 0.99 0.58 w/ $25 purchase; limit 1 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods NAtl WFM 3.99 2.69 Plainville Farms 2.99 local Koch's 3.99 3.99 local Nature's Rancher 1.19 frozen NJ ACME Markets Jennie-O free w/ $100 purchase; limit 1 Jennie-O 0.79 w/ $25 purchase; limit 1 Lancaster Brand 1.29 limit 1 Butterball 1.79 1.19 limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Associated Shady Brook free w/ $150 purchase; limit 1 Best Market Best Yet 1.57 Butterball 2.47 1.97 Shady Brook 2.27 Bravo Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 C-Town Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 Compare Foods Shady Brook free w/ $100 purchase; limit 1 Fine Fare Butterball 0.99 w/ $150 purchase; limit 1 Shady Brook 0.99 w/ $150 purchase; limit 1 Food Bazaar Butterball free < 16 lbs. (hen); w/ $150 purchase; limit 1 Butterball 0.99 Foodtown free w/ $400 accumulated purchase; limit 1 Foodtown 1.49 Butterball 0.69 0.49 w/ $400 accumulated purchase; limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 15 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NJ Foodtown Butterball 2.18 1.98 (cont) (continued) Shady Brook 0.49 w/ $400 accumulated purchase; limit 1 Shady Brook 1.98 Great Valu Market Honeysuckle 0.99 w/ $25 purchase; limit 1 Honeysuckle 1.19 Key Food Butterball 1.79 0.99 w/ $50 purchase; limit 1 Empire 2.49 w/ $50 purchase; limit 1 Key Food 0.59 w/ $50 purchase; limit 1 Shady Brook 1.49 0.71 w/ $50 purchase; limit 1 Kings Food Markets Kings 1.99 local Plainville Farms 4.49 2.99 local Bell & Evans 4.49 2.99 local D'Artagnan 4.49 local Butterball 1.99 McCaffrey's McCaffrey's 2.49 2.49 Butterball 1.69 Honeysuckle 0.99 Shady Brook 1.79 Empire 2.99 Bell & Evans 2.99 Griggstown Farm 3.99 local Shady Brook free < 16 lbs. (hen); w/ $150 purchase; limit 1 Shady Brook free > 16 lbs. (tom); w/ $200 purchase; limit 1 Bell & Evans 2.99 Murphy's Butterball free w/ $400 accumulated purchase; L1 Price Rite n/i 0.58 w/ $25 purchase; limit 1 n/i 1.18 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 1.58 ShopRite n/i 3.99 ShopRite free w/ $300 purchase and store card ShopRite 2.19 1.49 Butterball 0.50 w/ $300 purchase and store card Butterball 2.49 1.99 Stop & Shop Nature's Promise 3.49 0.99 Stop & Shop 0.59 w/ $25 purchase; limit 2

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 16 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NJ Stop & Shop Butterball 1.99 1.29 w/ $25 purchase; limit 2 (cont) (continued) Empire 2.49 Supremo Food Mrkt Honeysuckle 1.39 Butterball 1.49 Shady Brook 1.69 n/i free w/ $300 accumulated purchase; L1 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Uncle Giuseppe's Bell & Evans 2.99 Walmart Butterball 0.68 Wegman's Wegman's 1.69 4.99 2.69 Round Hill 1.39 Weis Markets Butterball 1.29 w/ store card Butterball 0.49 w/ point redemption; limit 1 Li'l Butterball 1.98 Butterball 1.89 w/ store card Butterball 1.09 w/ store card and point redemption Shady Brook 1.69 w/ store card Shady Brook 0.89 w/ store card and point redemption Weis 1.69 w/ store card Weis 0.89 w/ store card and point redemption Shady Brook 0.39 < 16 lbs. (hen); w/ $100 purchase; limit 1 n/i 0.39 < 16 lbs. (hen); w/ $100 purchase; limit 1 Butterball 0.39 < 16 lbs. (hen); w/ $100 purchase; limit 1 Shady Brook 0.99 > 16 lbs. (tom); w/ $100 purchase; limit 1 n/i 0.99 > 16 lbs. (tom); w/ $100 purchase; limit 1 Butterball 0.99 > 16 lbs. (tom); w/ $100 purchase; limit 1 Whole Foods MdAt n/i 3.49 3.99 2.69 2.69 3.49 Nature's Rancher 1.19 frozen Whole Foods NE WFM 2.69 brined @$2.99/lb.. WFM 3.99 Plainville Farms 2.99 local Koch's 4.99 4.99 local

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 17 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NJ Whole Foods NE Kosher Valley 3.49 local (cont) (continued) Nature's Rancher 1.19 frozen NY ACME Markets Jennie-O free w/ $100 purchase; limit 1 Jennie-O 0.79 w/ $25 purchase; limit 1 Lancaster Brand 1.29 limit 1 Butterball 1.79 1.19 limit 1 AF Basket Best Yet 1.29 Butterball 1.49 Shady Brook 1.79 AG New England Shady Brook 0.78 w/ $25 purchase; limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Associated Shady Brook free w/ $150 purchase; limit 1 Best Market Best Yet 1.57 Butterball 2.47 1.97 Shady Brook 2.27 Big M Butterball 0.69 w/ $25 purchase; limit 1 Bravo Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 C-Town Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 Compare Foods Shady Brook free w/ $100 purchase; limit 1 D'Agostino's Shady Brook 2.29 Murray's 3.99 DeCiccio Markets Shady Brook 0.99 Butterball 0.99 DeCiccio & Sons Shady Brook 0.99 Butterball 0.99 Family Owned Butterball 1.59 n/i 1.39 Fine Fare Butterball 0.99 w/ $150 purchase; limit 1 Shady Brook 0.99 w/ $150 purchase; limit 1 Food Bazaar Butterball free < 16 lbs. (hen); w/ $150 purchase; limit 1 Butterball 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 18 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NY Foodtown Foodtown free w/ $400 accumulated purchase; limit 1 (cont) Foodtown 1.49 Butterball 0.69 0.49 w/ $400 accumulated purchase; limit 1 Butterball 2.18 1.98 Shady Brook 0.49 w/ $400 accumulated purchase; limit 1 Shady Brook 1.98 Giunta's Norbest 1.79 Shady Brook 1.79 Great American Butterball 0.99 Best Yet 0.89 Shady Brook 1.59 Gristede's Shady Brook $5 off $5 off w/ $50 purchase Perdue $5 off $5 off w/ $50 purchase Butterball $5 off $5 off w/ $50 purchase ShopRite $5 off $5 off w/ $50 purchase Hannaford n/i 0.47 limit 2 n/i 1.49 Hannaford 0.67 w/ store card Hannaford 1.59 Shady Brook 1.29 w/ store card Shady Brook 1.69 Butterball 1.59 1.29 w/ store card Butterball 1.99 1.69 Key Food Butterball 1.79 0.99 w/ $50 purchase; limit 1 Empire 2.49 w/ $50 purchase; limit 1 Key Food 0.59 w/ $50 purchase; limit 1 Shady Brook 1.49 0.71 w/ $50 purchase; limit 1 Butterball 1.59 Butterball 1.79 King Kullen 0.59 w/ $25 purchase; limit 1 King Kullen 1.49 Shady Brook 0.59 w/ $25 purchase; limit 1 Shady Brook 1.69 1.49 Kings Food Markets Kings 1.99 local Plainville Farms 4.49 2.99 local Bell & Evans 4.49 2.99 local

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 19 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NY Kings Food Markets D'Artagnan 4.49 local (cont) (continued) Butterball 1.99 Market 32 Butterball 0.99 limit 1 Butterball 1.69 1.69 Plainville Farms 2.49 Shady Brook 1.29 Shady Brook 0.57 limit 1 Morton Williams Shady Brook free < 16 lbs. (hen); w/ $150 purchase; limit 1 Shady Brook free > 16 lbs. (tom); w/ $200 purchase; limit 1 Bell & Evans 2.99 Net Cost Market Shady Brook 1.49 North Shore Farms Norbest 0.99 w/ $25 purchase; limit 1 Bell & Evans 1.99 Murray's 1.99 Empire 3.99 Maple Crest 0.99 w/ $25 purchase; limit 1 D'Artagnan 3.99 Price Chopper Butterball 0.99 limit 1 Butterball 1.69 1.69 Plainville Farms 2.49 Shady Brook 1.29 Shady Brook 0.57 limit 1 Price Rite n/i 0.58 w/ $25 purchase; limit 1 n/i 1.18 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 1.58 Shop'n Save Li'l Butterball 1.79 < 16 lbs. (hen) Butterball 1.69 Honeysuckle 1.79 ShopRite n/i 3.99 ShopRite free w/ $300 purchase and store card ShopRite 2.19 1.49 Butterball 0.50 w/ $300 purchase and store card Butterball 2.49 1.99 Stew Leonard Stew's Naked 2.99 Stew Leonard 1.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 20 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NY Stop & Shop Nature's Promise 3.49 0.99 (cont) Stop & Shop 0.59 w/ $25 purchase; limit 2 Butterball 1.99 1.29 w/ $25 purchase; limit 2 Empire 2.49 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Tops Markets Tops 0.48 w/ $25 purchase; limit 1 Jennie-O 1.69 Butterball 1.49 Honeysuckle 1.89 1.39 Trade Fair n/i 0.89 < 16 lbs. (hen) Butterball 1.39 < 16 lbs. (hen) Shady Brook 1.59 < 16 lbs. (hen) n/i 1.59 < 16 lbs. (hen); w/ $100 purchase; Halal n/i 2.99 < 16 lbs. (hen); Halal Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Uncle Giuseppe's Bell & Evans 2.99 Walmart Butterball 0.68 Wegman's Wegman's 1.69 4.99 2.69 Round Hill 1.39 Weis Markets Butterball 1.29 w/ store card Butterball 0.49 w/ point redemption; limit 1 Li'l Butterball 1.98 Butterball 1.89 w/ store card Butterball 1.09 w/ store card and point redemption Shady Brook 1.69 w/ store card Shady Brook 0.89 w/ store card and point redemption Weis 1.69 w/ store card Weis 0.89 w/ store card and point redemption Western Beef Shady Brook 0.39 < 16 lbs. (hen); w/ $100 purchase; limit 1 n/i 0.39 < 16 lbs. (hen); w/ $100 purchase; limit 1 Butterball 0.39 < 16 lbs. (hen); w/ $100 purchase; limit 1 Shady Brook 0.99 > 16 lbs. (tom); w/ $100 purchase; limit 1 n/i 0.99 > 16 lbs. (tom); w/ $100 purchase; limit 1 Butterball 0.99 > 16 lbs. (tom); w/ $100 purchase; limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 21 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NY Whole Foods NE WFM 2.69 brined @$2.99/lb.. (cont) WFM 3.99 Plainville Farms 2.99 local Koch's 4.99 4.99 local Kosher Valley 3.49 local Nature's Rancher 1.19 frozen PA ACME Markets Jennie-O free w/ $100 purchase; limit 1 Jennie-O 0.79 w/ $25 purchase; limit 1 Lancaster Brand 1.29 limit 1 Butterball 1.79 1.19 limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Associated Shady Brook free w/ $150 purchase; limit 1 Big M Butterball 0.69 w/ $25 purchase; limit 1 Boyer Food Market n/i 0.67 w/ $25 purchase; limit 1 n/i 1.27 Butterball 1.47 0.97 w/ $25 purchase; limit 1 Butterball 1.97 1.47 Shady Brook 1.27 w/ $25 purchase; limit 1 Shady Brook 1.77 Koch's 1.97 w/ $25 purchase; limit 1 Koch's 2.47 Bravo Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 C-Town Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 Family Owned n/i 1.39 Butterball 1.59 Fine Fare Butterball 0.99 w/ $150 purchase; limit 1 Shady Brook 0.99 w/ $150 purchase; limit 1 Food Lion n/i 0.37 w/ $35 purchase; store card; limit 2 Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card Jennie-O 1.79 w/ store card Jennie-O 1.99 w/o store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 22 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh PA Foodland Honeysuckle 0.99 w/ $20 purchase; limit 1 (cont) Honeysuckle 1.79 Foodtown Foodtown free w/ $400 accumulated purchase; limit 1 Foodtown 1.49 Butterball 0.69 0.49 w/ $400 accumulated purchase; limit 1 Butterball 2.18 1.98 Shady Brook 0.49 w/ $400 accumulated purchase; limit 1 Shady Brook 1.98 Fresh Grocer Butterball 1.99 Shady Brook 2.19 > 16 lbs. (tom) ShopRite 0.39 w/ $100 purchase; limit 1 Giant Eagle Giant Eagle 0.88 w/ $25 purchase; limit 1 Giant Eagle 1.79 w/ store card Butterball 1.99 1.69 w/ store card Honeysuckle 1.89 0.99 w/ store card Nature's Basket 2.89 Giant Food Stores Giant 0.39 w/ $25 purchase; limit 2 Nature's Promise 3.49 0.99 limit 2 Butterball 1.69 1.19 w/ $25 purchase; limit 2 Empire 2.49 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom) Great Valu Market Honeysuckle 0.99 w/ $25 purchase; limit 1 Honeysuckle 1.19 Jennie-O 0.77 w/ $30 purchase; limit 1 Ideal Market Honeysuckle free w/ $200 purchase Honeysuckle 0.49 w/ $100 purchase Honeysuckle 0.69 w/ $50 purchase IGA SpartanNash Honeysuckle 0.99 w/ $35 purchase Our Family 0.89 w/ $25 purchase Butterball 1.09 w/ $25 purchase Open Acres 1.69 Karn's Prestage 1.79 < 20 lbs. Prestage 1.89 21-24 lbs. Prestage 1.99 > 25 lbs. n/i 3.49 smoked

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 23 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh PA Key Food Butterball 1.79 0.99 w/ $50 purchase; limit 1 (cont) Empire 2.49 w/ $50 purchase; limit 1 Key Food 0.59 w/ $50 purchase; limit 1 Shady Brook 1.49 0.71 w/ $50 purchase; limit 1 Kennie's Market n/i free w/ $400 accumulated purchase; limit 1 Kuhn's Market Honeysuckle 1.79 0.99 limit 1 Amish Country 1.79 1.29 Butterball 1.69 Landis Supermarket Honeysuckle 0.59 Honeysuckle 0.99 Butterball 1.79 1.49 Shady Brook 1.59 Martin's Food Giant 0.39 w/ $25 purchase; limit 2 Butterball 1.69 1.19 w/ $25 purchase; limit 2 Nature's Promise 3.49 0.99 Empire 2.49 McCaffrey's McCaffrey's 2.49 2.49 Butterball 1.69 Honeysuckle 0.99 Shady Brook 1.79 Empire 2.99 Bell & Evans 2.99 Griggstown Farm 3.99 local Net Cost Market Shady Brook 1.49 Price Chopper Butterball 0.99 limit 1 Butterball 1.69 1.69 Plainville Farms 2.49 Shady Brook 1.29 Shady Brook 0.57 limit 1 Price Rite n/i 0.58 w/ $25 purchase; limit 1 n/i 1.18 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 1.58 Redner's Butterball 0.98 w/ $25 purchase Butterball 1.28 Shady Brook 0.48 w/ $25 purchase Shady Brook 0.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 24 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh PA Redner's Jennie-O 1.28 0.48 w/ $25 purchase (cont) (continued) Jennie-O 1.98 0.98 Shop'n Save Li'l Butterball 1.79 < 16 lbs. (hen) Butterball 1.69 Honeysuckle 1.79 ShopRite n/i 3.99 ShopRite free w/ $300 purchase and store card ShopRite 2.19 1.49 Butterball 0.50 w/ $300 purchase and store card Butterball 2.49 1.99 ShurSave NE Penn Shady Brook 1.79 Butterball 1.99 Butterball 0.99 w/ $25 purchase; limit 1 Best Yet 0.49 w/ $25 purchase; limit 1 Sparkle Markets Honeysuckle 0.98 w/ $25 purchase Honeysuckle 2.29 w/ store card Honeysuckle 2.79 w/o store card Butterball 2.29 w/ store card Supremo Food Mrkt Honeysuckle 1.39 Butterball 1.49 Shady Brook 1.69 n/i free w/ $300 accumulated purchase; L1 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Tops Markets Tops 0.48 w/ $25 purchase; limit 1 Jennie-O 1.69 Butterball 1.49 Honeysuckle 1.89 1.39 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Wegman's Wegman's 1.69 4.99 2.69 Round Hill 1.39 Weis Markets Butterball 1.29 w/ store card Butterball 0.49 w/ point redemption; limit 1 Li'l Butterball 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 25 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh PA Weis Markets Butterball 1.89 w/ store card (cont) (continued) Butterball 1.09 w/ store card and point redemption Shady Brook 1.69 w/ store card Shady Brook 0.89 w/ store card and point redemption Weis 1.69 w/ store card Weis 0.89 w/ store card and point redemption Whole Foods MdAt n/i 3.49 3.99 2.69 2.69 3.49 Nature's Rancher 1.19 frozen RI Adams Superfood Shady Brook 0.99 w/ $50 purchase; limit 1 Shady Brook 1.69 1.49 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Associated Shady Brook free w/ $150 purchase; limit 1 Bravo Shady Brook 0.79 w/ $75 purchase; limit 1 Shady Brook 0.99 w/ $75 purchase; limit 1 Butterball 0.99 w/ $75 purchase; limit 1 Compare Foods Shady Brook free w/ $100 purchase; limit 1 Dave's Marketplace Plainville Farms 2.99 Bell & Evans 2.99 n/i 1.99 Price Rite n/i 0.58 w/ $25 purchase; limit 1 n/i 1.18 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 1.58 Shaw's n/i 0.99 0.58 w/ $25 purchase; limit 1 Stop & Shop Nature's Promise 3.49 0.99 Stop & Shop 0.59 w/ $25 purchase; limit 2 Butterball 1.99 1.29 w/ $25 purchase; limit 2 Empire 2.49 Target Butterball 0.99 limit 2 Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods NAtl WFM 3.99 2.69 Plainville Farms 2.99 local

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 26 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh RI Whole Foods NAtl Koch's 3.99 3.99 local (cont) Nature's Rancher 1.19 frozen VT AG New England Shady Brook 0.78 w/ $25 purchase; limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Food City Best Yet 0.99 limit 2 Hannaford n/i 0.47 limit 2 n/i 1.49 Hannaford 0.67 w/ store card Hannaford 1.59 Shady Brook 1.29 w/ store card Shady Brook 1.69 Butterball 1.59 1.29 w/ store card Butterball 1.99 1.69 Price Chopper Butterball 0.99 limit 1 Butterball 1.69 1.69 Plainville Farms 2.49 Shady Brook 1.29 Shady Brook 0.57 limit 1 Shaw's n/i 0.99 0.58 w/ $25 purchase; limit 1 Tops Markets Tops 0.48 w/ $25 purchase; limit 1 Jennie-O 1.69 Butterball 1.49 Honeysuckle 1.89 1.39 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 27 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh SOUTHEASTERN U.S. - AL,FL,GA,KY,MS,NC,SC,TN,VA,WV AL A&R Supermarkets n/i 1.19 Butterball 1.39 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Bruce's Foodland Food Club 0.99 Cash Saver Best Choice 0.88 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Earth Fare n/i 3.99 2.69 Food for Le$$ Jennie-O 0.98 Food Giant Butterball 1.48 Greer's Market Best Choice 0.88 Hometown Market n/i 0.79 Essential Everyday 0.94 Ingle's Markets Honeysuckle 0.57 w/ $25 purchase; limit 1 Honeysuckle 1.77 Butterball 1.18 limit 2 Butterball 2.18 Atlanta Kroger free w/ ham purchase; store card Kroger 0.79 w/ store card Butterball 1.39 w/ store card Honeysuckle 1.79 w/ store card Kroger Nashville Private Selection 0.99 w/ store card Kroger 0.69 w/ store card; limit 1 Butterball 1.99 1.49 w/ store card Honeysuckle 1.79 w/ store card Lucky's Supermarket Best Choice 0.99 limit 2 Hchn Best Choice 0.79 > 16 lbs. (tom); w/ $50 purchase; limit 1 Best Choice 0.99 limit 1 Piggly Wiggly Inc. Piggly Wiggly 1.19 Piggly Wiggly JTM Piggly Wiggly 1.19 GreenWise 1.99 frozen; w/ store card GreenWise 2.99 w/o store card Publix 0.59 limit 2 Publix 1.69 1.19 w/ store card Publix 2.79 w/o store card Publix smoked @$2.99/lb.

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 28 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh AL Publix Butterball 1.09 limit 2 (cont) (continued) Butterball 1.89 1.39 w/ store card Ramey's Best Choice 0.78 < 16 lbs. (hen); w/ $25 purchase; limit 1 Best Choice 1.48 Supermarket Honeysuckle 0.57 w/ $20 purchase; limit 1 Sprout's Market Sprout's 1.49 3.99 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Vowell's Market Best Choice 0.89 Walmart Butterball 0.68 Western Market Jennie-O 1.79 < 16 lbs. (hen) Whole Foods South n/i 3.99 2.69 Nature's Rancher 1.19 frozen Winn-Dixie Butterball 0.99 w/ store card Butterball 1.89 w/o store card n/i 0.69 w/ store card; limit 2 n/i 1.69 w/o store card Honeysuckle 1.49 w/ store card Honeysuckle 1.89 w/o store card FL ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Bravo Florida n/i 0.59 w/ $25 purchase; limit 1 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Earth Fare n/i 3.99 2.69 Food Giant Butterball 1.48 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom) Greer's Market Best Choice 0.88 Harris Teeter Harris Teeter 0.37 w/ $40 purchase; limit 1 Harris Teeter 2.58 1.79 Harris Teeter 1.29 limit 2 Butterball 2.69 smoked Butterball 1.69 1.39 w/ store card Butterball 2.29 1.99 w/o store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 29 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh FL Harris Teeter Li'l Butterball 1.99 1.99 w/ store card (cont) (continued) Li'l Butterball 2.49 2.49 w/o store card Plainville Farms 2.69 Bell & Evans 2.69 Harvey's Butterball 0.95 w/ store card Butterball 1.89 w/o store card n/i 0.58 limit 2 n/i 1.69 Hitchcock's Essential Everyday 0.79 limit 2 Butterball 1.59 IGA Florida Butterball 0.99 limit 1 Butterball 1.39 Jennie-O 0.79 w/ $25 purchase; limit 1 Jennie-O 1.38 Lucky's Market Amish Country 1.38 Mary's 3.88 Plainville Farms 1.98 Piggly Wiggly Hchn Best Choice 0.79 > 16 lbs. (tom); w/ $50 purchase; limit 1 Best Choice 0.99 limit 1 Publix GreenWise 1.99 frozen; w/ store card GreenWise 2.99 w/o store card Publix 0.59 limit 2 Publix 1.69 1.19 w/ store card Publix 2.79 w/o store card Publix smoked @$2.99/lb. Butterball 1.09 limit 2 Butterball 1.89 1.39 w/ store card Safeway Florida Open Nature 2.49 w/ store card Butterball 2.69 smoked Li'l Butterball 2.69 < 16 lbs. (hen) Butterball 0.99 w/ $25 purchase; store card; limit 1 Shady Brook 0.49 w/ $25 purchase; store card; limit 1 Honeysuckle 1.69 w/ store card Scaff's Market Honeysuckle 1.49 smoked @$2.79/lb. Sedano's Sedano's 0.49 w/ $10 purchase; limit 1 Butterball 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 30 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh FL Target Butterball 0.99 limit 2 (cont) Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Western Beef n/i 0.39 w/ $75 purchase; limit 1 Winn-Dixie Butterball 0.99 w/ store card Butterball 1.89 w/o store card n/i 0.69 w/ store card; limit 2 n/i 1.69 w/o store card Honeysuckle 1.49 w/ store card Honeysuckle 1.89 w/o store card Whole Foods FL Nature's Rancher 3.99 2.69 Nature's Rancher 1.19 frozen GA ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Bi-Lo Butterball 0.99 w/ store card Butterball 1.89 w/o store card n/i 0.69 w/ store card; limit 2 n/i 1.69 w/o store card Honeysuckle 1.49 w/ store card Honeysuckle 1.89 w/o store card Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Earth Fare n/i 3.99 2.69 Food City Butterball 0.99 limit 2 Butterball 1.99 Food City 0.89 limit 2 Food Depot Farm Fresh 0.48 < 16 lbs. (hen); w/ $25 purchase; limit 2 Food Giant Butterball 1.48 Food Lion n/i 0.37 w/ $35 purchase; store card; limit 2 Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card Jennie-O 1.79 w/ store card Jennie-O 1.99 w/o store card Food Pride Our Family 0.99 limit 2

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 31 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh GA Galaxy Food Butterball 1.28 w/ $25 purchase; limit 1 (cont) n/i 0.88 w/ $25 purchase; limit 1 Harris Teeter Harris Teeter 0.37 w/ $40 purchase; limit 1 Harris Teeter 2.58 1.79 Harris Teeter 1.29 limit 2 Butterball 2.69 smoked Butterball 1.69 1.39 w/ store card Butterball 2.29 1.99 w/o store card Li'l Butterball 1.99 1.99 w/ store card Li'l Butterball 2.49 2.49 w/o store card Plainville Farms 2.69 Bell & Evans 2.69 Harvey's Butterball 0.95 w/ store card Butterball 1.89 w/o store card n/i 0.58 limit 2 n/i 1.69 IGA Food Stores n/i 0.99 w/ $25 purchase; limit 2 IGA Stores Stheast Butterball 1.58 Ingle's Markets Honeysuckle 0.57 w/ $25 purchase; limit 1 Honeysuckle 1.77 Butterball 1.18 limit 2 Butterball 2.18 Kroger Atlanta Kroger free w/ ham purchase; store card Kroger 0.79 w/ store card Butterball 1.39 w/ store card Honeysuckle 1.79 w/ store card Lucky's Market Amish Country 1.38 Mary's 3.88 Plainville Farms 1.98 Piggly Wiggly GA Piggly Wiggly 1.29 Piggly Wiggly Hchn Best Choice 0.79 > 16 lbs. (tom); w/ $50 purchase; limit 1 Best Choice 0.99 limit 1 Piggly Wiggly JTM Piggly Wiggly 1.19 Publix GreenWise 1.99 frozen; w/ store card GreenWise 2.99 w/o store card Publix 0.59 limit 2 Publix 1.69 1.19 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 32 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh GA Publix Publix 2.79 w/o store card (cont) (continued) Publix smoked @$2.99/lb. Butterball 1.09 limit 2 Butterball 1.89 1.39 w/ store card Sprout's Market Sprout's 1.49 3.99 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Wayfield's Farm Fresh 0.69 w/ $15 purchase; limit 2 Whole Foods South n/i 3.99 2.69 Nature's Rancher 1.19 frozen Winn-Dixie Butterball 0.99 w/ store card Butterball 1.89 w/o store card n/i 0.69 w/ store card; limit 2 n/i 1.69 w/o store card Honeysuckle 1.49 w/ store card Honeysuckle 1.89 w/o store card KY ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Cox IGA IGA 0.99 w/ $25 purchase; limit 1 IGA 1.89 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Earth Fare n/i 3.99 2.69 E. W. James Best Choice 0.98 w/ $25 purchase; limit 1 Honeysuckle * smoked @$2.48/lb. Food City Butterball 0.99 limit 2 Butterball 1.99 Food City 0.89 limit 2 Butterball 1.19 Food Giant Butterball 1.48 Food Lion n/i 0.37 w/ $35 purchase; store card; limit 2 Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 33 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh KY Food Lion Jennie-O 1.79 w/ store card (cont) (continued) Jennie-O 1.99 w/o store card Food Rite Best Choice 0.99 limit 2 Foodland Honeysuckle 0.88 w/ $25 purchase; limit 1 Fresh Thyme Fresh Thyme 1.27 Galaxy Food Butterball 1.28 w/ $25 purchase; limit 1 n/i 0.88 w/ $25 purchase; limit 1 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom) IGA Houchen's Honeysuckle 1.79 IGA 0.99 w/ $25 purchase; limit 1 Butterball 1.19 w/ $25 purchase; limit 1 IGA SpartanNash Honeysuckle 0.99 w/ $35 purchase Our Family 0.89 w/ $25 purchase Butterball 1.09 w/ $25 purchase Open Acres 1.69 IGA Stores OH/KY IGA $5 off w/ $20 purchase; limit 1 IGA Stores Stheast Butterball 1.58 Kroger Cincinnati Kroger 0.69 w/ store card Honeysuckle 1.99 1.19 w/ store card Private Selection 1.19 w/ store card Kroger Delta Kroger 0.88 w/ store card; limit 2 Honeysuckle 1.79 w/ store card Butterball 1.69 w/ store card Kroger Louisville Kroger 0.99 w/ store card; limit 2 Butterball 1.69 1.39 w/ store card Private Selection 1.19 w/ store card Kroger MidAtlantic Honeysuckle 0.59 w/ $35 purchase; limit 1 Shady Brook 1.39 w/ store card Butterball 1.69 1.29 w/ store card Simple Truth 2.99 w/ store card Kroger Nashville Private Selection 0.99 w/ store card Kroger 0.69 w/ store card; limit 1 Butterball 1.99 1.49 w/ store card Honeysuckle 1.79 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 34 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh KY Lucky's Market Amish Country 1.38 (cont) Mary's 3.88 Plainville Farms 1.98 Meijer 1.49 0.59 w/ $30 purchase; limit 1 Meijer 2.09 1.19 Butterball 1.99 1.19 w/ $30 purchase; limit 1 Butterball 3.19 2.39 Piggly Wiggly Hchn Best Choice 0.79 > 16 lbs. (tom); w/ $50 purchase; limit 1 Best Choice 0.99 limit 1 Honeysuckle free w/ $325 accumulated purchase Honeysuckle 1.49 limit 2 Super Dollar Butterball 0.99 limit 2 SuperVALU Stores Farm Fresh 1.29 Essential Everyday 1.29 Honeysuckle 1.19 limit 2 Target Butterball 0.99 limit 2 Market Pantry 0.79 TC Grocery Best Choice 0.79 < 16 lbs. (hen)w/ $25 purchase; limit 1 Best Choice 1.29 > 16 lbs. (tom) The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 ValuMarket n/i free w/ $250 accumulated purchase Walmart Butterball 0.68 Whole Foods MdAt n/i 3.49 3.99 2.69 2.69 3.49 Nature's Rancher 1.19 frozen MS ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Corner Market Essential Everyday 0.88 w/ additional purchase; limit 1 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Food Giant Butterball 1.48 Greer's Market Best Choice 0.88 Grocery Depot Essential Everyday 0.79 w/ additional purchase; limit 1 Kroger Delta Kroger 0.88 w/ store card; limit 2 Honeysuckle 1.79 w/ store card Butterball 1.69 w/ store card Mac's Fresh Market Best Choice * < 16 lbs. (hen); $7.77 w/ $25 purchase; limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 35 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MS Piggly Wiggly Hchn Best Choice 0.79 > 16 lbs. (tom); w/ $50 purchase; limit 1 (cont) Best Choice 0.99 limit 1 Ramey's Best Choice 0.78 < 16 lbs. (hen); w/ $25 purchase; limit 1 Best Choice 1.48 Rouses Supermarket Honeysuckle 0.57 w/ $20 purchase; limit 1 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Vowell's Market Best Choice 0.89 Walmart Butterball 0.68 Whole Foods South n/i 3.99 2.69 Nature's Rancher 1.19 frozen Winn-Dixie Butterball 0.99 w/ store card Butterball 1.89 w/o store card n/i 0.69 w/ store card; limit 2 n/i 1.69 w/o store card Honeysuckle 1.49 w/ store card Honeysuckle 1.89 w/o store card NC ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Bi-Lo Butterball 0.99 w/ store card Butterball 1.89 w/o store card n/i 0.69 w/ store card; limit 2 n/i 1.69 w/o store card Honeysuckle 1.49 w/ store card Honeysuckle 1.89 w/o store card Carlie C's IGA Butterball 0.99 w/ $25 purchase; limit 1 n/i 0.37 w/ $25 purchase; limit 1 Jennie-O 1.38 Compare Foods n/i 0.59 w/ $125 purchase; limit 1 n/i 0.99 w/ $100 purchase; limit 1 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Earth Fare n/i 3.99 2.69 Farm Fresh n/i 0.79 w/ $25 purchase; limit 1 Butterball 0.99 w/ $25 purchase; limit 1 Shady Brook 1.59 Wild Harvest 1.99 frozen

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 36 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NC Food Lion n/i 0.37 w/ $35 purchase; store card; limit 2 (cont) Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card Jennie-O 1.79 w/ store card Jennie-O 1.99 w/o store card Food Pride Our Family 0.99 limit 2 Galaxy Food Butterball 1.28 w/ $25 purchase; limit 1 n/i 0.88 w/ $25 purchase; limit 1 Great Valu Markets Honeysuckle 0.39 w/ $25 purchase; limit 1 Harris Teeter Harris Teeter 0.37 w/ $40 purchase; limit 1 Harris Teeter 2.58 1.79 Harris Teeter 1.29 limit 2 Butterball 2.69 smoked Butterball 1.69 1.39 w/ store card Butterball 2.29 1.99 w/o store card Li'l Butterball 1.99 1.99 w/ store card Li'l Butterball 2.49 2.49 w/o store card Plainville Farms 2.69 Bell & Evans 2.69 Harvey's Butterball 0.95 w/ store card Butterball 1.89 w/o store card n/i 0.58 limit 2 n/i 1.69 IGA Food Stores n/i 0.99 w/ $25 purchase; limit 2 IGA Stores Stheast Butterball 1.58 Ingle's Markets Honeysuckle 0.57 w/ $25 purchase; limit 1 Honeysuckle 1.77 Butterball 1.18 limit 2 Butterball 2.18 Just $ave n/i BOGO Butterball 1.48 Kroger MidAtlantic Honeysuckle 0.59 w/ $35 purchase; limit 1 Shady Brook 1.39 w/ store card Butterball 1.69 1.29 w/ store card Simple Truth 2.99 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 37 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NC Jennie-O 0.57 w/ $35 purchase; limit 1 (cont) Jennie-O 1.99 Butterball 1.57 0.97 w/ $35 purchase; limit 1 Butterball 2.99 2.39 Full Circle 2.49 Larry Schultz 4.99 Piggly Wiggly Butterball 0.99 Piggly Wiggly Stores Jennie-O 0.88 Butterball 1.18 Publix GreenWise 1.99 frozen; w/ store card GreenWise 2.99 w/o store card Publix 0.59 limit 2 Publix 1.69 1.19 w/ store card Publix 2.79 w/o store card Publix smoked @$2.99/lb. Butterball 1.09 limit 2 Butterball 1.89 1.39 w/ store card Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods South n/i 3.99 2.69 Nature's Rancher 1.19 frozen SC ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Bi-Lo Butterball 0.99 w/ store card Butterball 1.89 w/o store card n/i 0.69 w/ store card; limit 2 n/i 1.69 w/o store card Honeysuckle 1.49 w/ store card Honeysuckle 1.89 w/o store card Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Earth Fare n/i 3.99 2.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 38 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh SC Food Lion n/i 0.37 w/ $35 purchase; store card; limit 2 (cont) Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card Jennie-O 1.79 w/ store card Jennie-O 1.99 w/o store card Galaxy Food Butterball 1.28 w/ $25 purchase; limit 1 n/i 0.88 w/ $25 purchase; limit 1 Harris Teeter Harris Teeter 0.37 w/ $40 purchase; limit 1 Harris Teeter 2.58 1.79 Harris Teeter 1.29 limit 2 Butterball 2.69 smoked Butterball 1.69 1.39 w/ store card Butterball 2.29 1.99 w/o store card Li'l Butterball 1.99 1.99 w/ store card Li'l Butterball 2.49 2.49 w/o store card Plainville Farms 2.69 Bell & Evans 2.69 Harvey's Butterball 0.95 w/ store card Butterball 1.89 w/o store card n/i 0.58 limit 2 n/i 1.69 IGA Food Stores n/i 0.99 w/ $25 purchase; limit 2 IGA Stores Stheast Butterball 1.58 Ingle's Markets Honeysuckle 0.57 w/ $25 purchase; limit 1 Honeysuckle 1.77 Butterball 1.18 limit 2 Butterball 2.18 Kroger Atlanta Kroger free w/ ham purchase; store card Kroger 0.79 w/ store card Butterball 1.39 w/ store card Honeysuckle 1.79 w/ store card Lowes Foods Jennie-O 0.57 w/ $35 purchase; limit 1 Jennie-O 1.99 Butterball 1.57 0.97 w/ $35 purchase; limit 1 Butterball 2.99 2.39 Full Circle 2.49 Larry Schultz 4.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 39 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh SC Publix GreenWise 1.99 frozen; w/ store card (cont) GreenWise 2.99 w/o store card Publix 0.59 limit 2 Publix 1.69 1.19 w/ store card Publix 2.79 w/o store card Publix smoked @$2.99/lb. Butterball 1.09 limit 2 Butterball 1.89 1.39 w/ store card Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods South n/i 3.99 2.69 Nature's Rancher 1.19 frozen TN ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Cash Saver Best Choice 0.88 Cash Saver TC Best Choice 0.99 < 16 lbs. (hen); limit 1 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Earth Fare n/i 3.99 2.69 E. W. James Best Choice 0.98 w/ $25 purchase; limit 1 Honeysuckle * smoked @$2.48/lb. Food City Butterball 0.99 limit 2 Butterball 1.99 Food City 0.89 limit 2 Food Country Honeysuckle 0.99 limit 1 Food Giant Butterball 1.48 Food Lion n/i 0.37 w/ $35 purchase; store card; limit 2 Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card Jennie-O 1.79 w/ store card Jennie-O 1.99 w/o store card Food Rite Best Choice 0.99 limit 2 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom)

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 40 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh TN H.G. Hill Best Choice 0.99 (cont) Butterball 1.49 IGA Houchen's Honeysuckle 1.79 IGA 0.99 w/ $25 purchase; limit 1 Butterball 1.19 w/ $25 purchase; limit 1 IGA Stores OH/KY IGA $5 off w/ $20 purchase; limit 1 IGA Stores Stheast Butterball 1.58 Ingle's Markets Honeysuckle 0.57 w/ $25 purchase; limit 1 Honeysuckle 1.77 Butterball 1.18 limit 2 Butterball 2.18 Kroger Delta Kroger 0.88 w/ store card; limit 2 Honeysuckle 1.79 w/ store card Butterball 1.69 w/ store card Kroger MidAtlantic Honeysuckle 0.59 w/ $35 purchase; limit 1 Shady Brook 1.39 w/ store card Butterball 1.69 1.29 w/ store card Simple Truth 2.99 w/ store card Kroger Nashville Private Selection 0.99 w/ store card Kroger 0.69 w/ store card; limit 1 Butterball 1.99 1.49 w/ store card Honeysuckle 1.79 w/ store card Lucky's Supermarket Best Choice 0.99 limit 2 Osborne's Best Choice 0.99 w/ $20 purchase; limit 2 Publix GreenWise 1.99 frozen; w/ store card GreenWise 2.99 w/o store card Publix 0.59 limit 2 Publix 1.69 1.19 w/ store card Publix 2.79 w/o store card Publix smoked @$2.99/lb. Butterball 1.09 limit 2 Butterball 1.89 1.39 w/ store card Sprout's Market Sprout's 1.49 3.99 Super Dollar Butterball 0.99 limit 2 Target Butterball 0.99 limit 2 Market Pantry 0.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 41 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh TN TC Grocery Best Choice 0.79 < 16 lbs. (hen)w/ $25 purchase; limit 1 (cont) Best Choice 1.29 > 16 lbs. (tom) The Fresh Market The Fresh Market 1.99 Tietgen's Best Choice 0.99 w/ $20 purchase; limit 1 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods South n/i 3.99 2.69 Nature's Rancher 1.19 frozen VA ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Associated Shady Brook free w/ $150 purchase; limit 1 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Farm Fresh n/i 0.79 w/ $25 purchase; limit 1 Butterball 0.99 w/ $25 purchase; limit 1 Shady Brook 1.59 Wild Harvest 1.99 frozen Food City Butterball 0.99 limit 2 Butterball 1.99 Food City 0.89 limit 2 Food Country Honeysuckle 0.99 limit 1 Food Lion n/i 0.37 w/ $35 purchase; store card; limit 2 Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card Jennie-O 1.79 w/ store card Jennie-O 1.99 w/o store card Galaxy Food Butterball 1.28 w/ $25 purchase; limit 1 n/i 0.88 w/ $25 purchase; limit 1 Giant Food Nature's Promise 0.99 limit 2 Nature's Promise 3.49 Giant 0.59 w/ $25 purchase; limit 2 Butterball 1.99 1.29 w/ $25 purchase; limit 2 Empire 2.49 Grants n/i 0.39 < 16 lbs. (hen); w/ $50 purchase; limit 2 Great Valu Markets Honeysuckle 0.39 w/ $25 purchase; limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 42 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh VA Harris Teeter Harris Teeter 0.37 w/ $40 purchase; limit 1 (cont) Harris Teeter 2.58 1.79 Harris Teeter 1.29 limit 2 Butterball 2.69 smoked Butterball 1.69 1.39 w/ store card Butterball 2.29 1.99 w/o store card Li'l Butterball 1.99 1.99 w/ store card Li'l Butterball 2.49 2.49 w/o store card Plainville Farms 2.69 Bell & Evans 2.69 IGA Stores Stheast Butterball 1.58 Ingle's Markets Honeysuckle 0.57 w/ $25 purchase; limit 1 Honeysuckle 1.77 Butterball 1.18 limit 2 Butterball 2.18 Kroger MidAtlantic Honeysuckle 0.59 w/ $35 purchase; limit 1 Shady Brook 1.39 w/ store card Butterball 1.69 1.29 w/ store card Simple Truth 2.99 w/ store card Lowes Foods Jennie-O 0.57 w/ $35 purchase; limit 1 Jennie-O 1.99 Butterball 1.57 0.97 w/ $35 purchase; limit 1 Butterball 2.99 2.39 Full Circle 2.49 Larry Schultz 4.99 Martin's Food Giant 0.39 w/ $25 purchase; limit 2 Butterball 1.69 1.19 w/ $25 purchase; limit 2 Nature's Promise 3.49 0.99 Empire 2.49 Piggly Wiggly Retail Butterball 0.99 Piggly Wiggly Stores Jennie-O 0.88 Butterball 1.18 Price Rite n/i 0.58 w/ $25 purchase; limit 1 n/i 1.18 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 1.58

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 43 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh VA Publix GreenWise 1.99 frozen; w/ store card (cont) GreenWise 2.99 w/o store card Publix 0.59 limit 2 Publix 1.69 1.19 w/ store card Publix 2.79 w/o store card Publix smoked @$2.99/lb. Butterball 1.09 limit 2 Butterball 1.89 1.39 w/ store card Safeway Eastern Open Nature 2.49 w/ store card Butterball 2.69 smoked Li'l Butterball 2.69 < 16 lbs. (hen) Butterball 0.99 w/ $25 purchase; store card; limit 1 Shady Brook 0.59 w/ $25 purchase; store card; limit 1 Shady Brook 1.69 w/ store card Shop'n Save Li'l Butterball 1.79 < 16 lbs. (hen) Butterball 1.69 Honeysuckle 1.79 Shoppers Food Marval 0.58 limit 1 Shady Brook 0.99 limit 1 Wild Harvest 1.99 Super Dollar Butterball 0.99 limit 2 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Wegman's Wegman's 1.69 4.99 2.69 Round Hill 1.39 Weis Markets Butterball 1.29 w/ store card Butterball 0.49 w/ point redemption; limit 1 Li'l Butterball 1.98 Butterball 1.89 w/ store card Butterball 1.09 w/ store card and point redemption Shady Brook 1.69 w/ store card Shady Brook 0.89 w/ store card and point redemption

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 44 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh VA Weis Markets Weis 1.69 w/ store card (cont) (continued) Weis 0.89 w/ store card and point redemption Whole Foods MdAt n/i 3.49 3.99 2.69 2.69 3.49 Nature's Rancher 1.19 frozen WV ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Food Lion n/i 0.37 w/ $35 purchase; store card; limit 2 Butterball 1.39 1.19 w/ store card Butterball 1.79 w/o store card Jennie-O 1.79 w/ store card Jennie-O 1.99 w/o store card Food Fair Butterball 1.19 Galaxy Food Butterball 1.28 w/ $25 purchase; limit 1 n/i 0.88 w/ $25 purchase; limit 1 Giant Eagle Giant Eagle 0.88 w/ $25 purchase; limit 1 Giant Eagle 1.79 w/ store card Butterball 1.99 1.69 w/ store card Honeysuckle 1.89 0.99 w/ store card Nature's Basket 2.89 Grants n/i 0.39 < 16 lbs. (hen); w/ $50 purchase; limit 2 Great Valu Markets Honeysuckle 0.39 w/ $25 purchase; limit 1 IGA Stores Stheast Butterball 1.58 Kroger Columbus Kroger 1.49 0.98 w/ store card Honeysuckle 1.29 w/ store card Private Selection 1.29 w/ store card Kroger MidAtlantic Honeysuckle 0.59 w/ $35 purchase; limit 1 Shady Brook 1.39 w/ store card Butterball 1.69 1.29 w/ store card Simple Truth 2.99 w/ store card Martin's Food Giant 0.39 w/ $25 purchase; limit 2 Butterball 1.69 1.19 w/ $25 purchase; limit 2 Nature's Promise 3.49 0.99 Empire 2.49 Piggly Wiggly Stores Jennie-O 0.88 Butterball 1.18

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 45 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh WV Riesbeck's Best Choice 0.94 limit 1 (cont) Honeysuckle 1.19 limit 1 Honeysuckle 1.69 Bowman&Landes 2.99 2.99 Shop'n Save Li'l Butterball 1.79 < 16 lbs. (hen) Butterball 1.69 Honeysuckle 1.79 Sparkle Markets Honeysuckle 0.98 w/ $25 purchase Honeysuckle 2.29 w/ store card Honeysuckle 2.79 w/o store card Butterball 2.29 w/ store card Target Butterball 0.99 limit 2 Market Pantry 0.79 Walmart Butterball 0.68 Weis Markets Butterball 1.29 w/ store card Butterball 0.49 w/ point redemption; limit 1 Li'l Butterball 1.98 Butterball 1.89 w/ store card Butterball 1.09 w/ store card and point redemption Shady Brook 1.69 w/ store card Shady Brook 0.89 w/ store card and point redemption Weis 1.69 w/ store card Weis 0.89 w/ store card and point redemption

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 46 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MIDWESTERN U.S. - IA,IL,IN,MI,MN,ND,NE,OH,SD,WI IA Affiliated Foods MW Shurfine 1.19 Butterball 1.69 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Our Family 0.59 w/ $25 purchase; limit 1 Our Family 1.57 Butterball 0.99 limit 1 Open Acres 1.57 limit 1 Family Foods Butterball 1.59 Our Family 1.19 limit 2 Our Family 1.29 Fareway free < 14 lbs. (hen); w/ $50 purchase; limit 1 Fishers Jack & Jill Our Family 0.99 w/ $50 purchase; limit 1 Food Pride Our Family 0.89 w/ $100 purchase; limit 1 Our Family 0.99 w/ $70 purchase; limit 1 Our Family 1.09 w/ $35 purchase; limit 1 Our Family 1.19 w/ $25 purchase; limit 1 Butterball 1.49 Fresh Thyme Fresh Thyme 1.27 Hometown Foods Shurfine 1.28 Hy-Vee Honeysuckle free < 16 lbs. (hen); w/ ham purchase Butterball 1.59 Hy-Vee 1.99 -Osco Jennie-O 0.29 w/ $25 purchase; limit 1 Jennie-O 1.99 Butterball 0.99 limit 1 Butterball 2.49 Lucky's Market Amish Country 1.38 Mary's 3.88 Plainville Farms 1.98 Maynard's Foods Shurfine 0.89 w/ $60 purchase and coupon Shurfine 1.29 Natural Grocers Mary's 3.99 2.69 2.69 6.99 No Frills Our Family 0.78 w/ $25 purchase; limit 1 Open Acres 1.49 limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 47 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh IA No Frills Open Acres 1.57 (cont) (continued) Butterball 1.19 limit 1 Price Chopper Butterball 1.69 Honeysuckle 1.49 Best Choice 1.99 1.19 Schnuck's Schnuck's 0.77 w/ $25 purchase; limit 1 Honeysuckle 0.99 w/ $25 purchase; limit 1 Butterball 1.39 w/ $25 purchase; limit 1 Schnuck's 1.59 w/ $25 purchase; limit 2 Honeysuckle 1.69 w/ $25 purchase; limit 2 Butterball 1.99 w/ $25 purchase; limit 2 Mary's 3.99 Sunshine Foods Shurfine $3.00 off w/ $75 purchase; limit 1 Shurfine $6.00 off > 20 lbs.; w/ $75 purchase; limit 1 Shurfine 1.19 Super Saver Best Choice BOGO Target Butterball 0.99 limit 2 Market Pantry 0.79 Thriftway Stores Best Choice 0.99 w/ $25 purchase; limit 1 Honeysuckle 1.49 Butterball 1.59 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods MW n/i 3.99 3.99 Nature's Rancher 2.49 Nature's Rancher 1.19 frozen Valeri's Farms 2.49 brined IL Affiliated Foods MW Shurfine 1.19 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Angelo Caputo Norbest $10 off w/ $25 purchase; limit 1 Norbest 1.99 1.29 Peacock Amish 3.99 HoKa 2.99 2.99 Perdue 2.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 48 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh IL Berkot's HoKa 2.99 2.99 local (cont) Sunny Meadows 2.99 local Butterball 1.99 1.49 Norbest 1.99 1.29 Rosebud Farm 1.99 Borowiak's IGA IGA 0.69 < 16 lbs. (hen); w/ $20 purchase; limit 1 Brookhaven HoKa 2.99 2.99 Honeysuckle 1.29 Butera Market Butterball 0.89 w/ $25 purchase; limit 1 Farm Fresh 0.59 w/ $25 purchase; limit 1 Essential Everyday 0.77 w/ $25 purchase; limit 1 Essential Everyday 0.99 limit 1 Essential Everyday 1.69 Jennie-O 1.19 limit 1 Jennie-O 1.79 Honeysuckle 1.79 Wild Harvest 2.59 Dierberg's Honeysuckle 1.69 Honeysuckle 0.99 w/ $25 purchase; limit 1 Sunny Meadows 2.99 local Plainville Farms 3.99 Jennie-O 0.77 w/ $25 purchase; limit 1 Butterball 1.39 w/ $25 purchase; limit 1 Butterball 2.37 Fairplay Foods Butterball 0.99 w/ $10 purchase; limit 1 Butterball 1.99 1.49 Norbest 0.88 w/ $10 purchase; limit 1 Norbest 1.29 Kroger 0.37 w/ $25 purchase; limit 1 Kroger 1.69 Butterball 0.37 w/ $25 purchase; limit 1 Butterball 2.19 Food Pride Our Family 0.89 w/ $100 purchase; limit 1 Our Family 0.99 w/ $70 purchase; limit 1 Our Family 1.09 w/ $35 purchase; limit 1 Our Family 1.19 w/ $25 purchase; limit 1 Butterball 1.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 49 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh IL Fareway Fareway free < 14 lbs. (hen); w/ $50 purchase; limit 1 (cont) Fresh Thyme Fresh Thyme 1.27 Garden Fresh Market HoKa 2.99 2.99 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom) Heinen's Plainville Farms 3.99 2.99 Amish 1.99 Hy-Vee Honeysuckle free < 16 lbs. (hen); w/ ham purchase Butterball 1.59 Hy-Vee 1.99 IGA Houchen's Honeysuckle 1.79 IGA 0.99 w/ $25 purchase; limit 1 Butterball 1.19 w/ $25 purchase; limit 1 IGA Stores IL/IN Honeysuckle 0.99 limit 2 Jewel-Osco Jennie-O 0.29 w/ $25 purchase; limit 1 Jennie-O 1.99 Butterball 0.99 limit 1 Butterball 2.49 Kirby Foods IGA Honeysuckle 0.99 limit 2 Kroger Central Kroger 0.79 limit 1 Honeysuckle 1.49 w/ store card Kroger Louisville Kroger 0.99 w/ store card; limit 2 Butterball 1.69 1.39 w/ store card Private Selection 1.19 w/ store card La Chiquita Norbest 1.19 Butterball 1.39 Mariano's Fresh Butterball 1.75 0.95 Meijer Meijer 1.49 0.59 w/ $30 purchase; limit 1 Meijer 2.09 1.19 Butterball 1.99 1.19 w/ $30 purchase; limit 1 Butterball 3.19 2.39 Pete's Market Norbest 0.99 w/ $25 purchase; limit 1 Piggly Wiggly MW Jennie-O 0.89 w/ $25 purchase; store card; limit 1 Butterball 0.89 w/ $25 purchase; store card; limit 1 Honeysuckle 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 50 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh IL Schnuck's Schnuck's 0.77 w/ $25 purchase; limit 1 (cont) Honeysuckle 0.99 w/ $25 purchase; limit 1 Butterball 1.39 w/ $25 purchase; limit 1 Schnuck's 1.59 w/ $25 purchase; limit 2 Honeysuckle 1.69 w/ $25 purchase; limit 2 Butterball 1.99 w/ $25 purchase; limit 2 Mary's 3.99 Schuette's Honeysuckle 0.85 w/ $25 purchase; limit 1 Farm Fresh 0.85 w/ $25 purchase; limit 1 Honeysuckle 1.49 Butterball $5 off Shop & Save Farm Fresh 0.79 Essential Everyday 0.79 Butterball 1.79 Jennie-O 2.49 Peacock's 2.79 Amish Country 2.59 Norbest 2.69 Perdue 1.49 HoKa 2.99 2.99 Honeysuckle 2.39 Schaul's 2.49 Barber 2.49 Midamar Halal frozen @$2.49/lb. Shop'n Save Essential Everyday 0.79 w/ $25 purchase; limit 1 Butterball 1.99 1.69 Jennie-O 1.69 Wild Harvest 1.99 Strack & VanTil Norbest free w/ $100 purchase; limit 1 Norbest 0.48 w/ $25 purchase; limit 1 Butterball 0.95 w/ $25 purchase; limit 1 Butterball 2.49 Rosebud Farms 2.49 n/i 2.99 frozen Sullivan's Norbest 1.19 Sunset Foods Norbest 0.99 limit 2

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 51 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh IL Target Butterball 0.99 limit 2 (cont) Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Tony's Finer Foods Jennie-O 0.49 w/ $25 purchase; limit 1 Butterball 0.99 limit 1 HoKa 2.99 2.99 Honeysuckle 2.49 Peacock's Amish 2.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Ultra Foods Norbest free w/ $100 purchase; limit 1 Norbest 0.48 w/ $25 purchase; limit 1 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 2.48 Rosebud Farms 2.48 n/i 2.99 frozen Valli Produce Jennie-O 0.39 w/ $75 purchase; limit 1 Jennie-O 0.78 w/ $50 purchase; limit 1 Butterball 1.99 Norbest 1.99 Honeysuckle 1.99 Walmart Butterball 0.68 Walt's Food Center Norbest 0.89 w/ $50 purchase; limit 1 Butterball 1.19 w/ $50 purchase; limit 1 HoKa 2.99 2.99 Rosebud Farms 2.29 Whole Foods MW n/i 3.99 3.99 Nature's Rancher 2.49 Nature's Rancher 1.19 frozen Valeri's Farms 2.49 brined IN Al's Supermarkets Honeysuckle 0.88 w/ $15 purchase; limit 1 Honeysuckle 1.48 w/ $15 purchase; limit 1 Butterball 1.28 w/ $15 purchase; limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Earth Fare n/i 3.99 2.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 52 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh IN Food 4 Less Kroger 0.37 w/ $25 purchase; limit 1 (cont) Kroger 1.69 Butterball 0.37 w/ $25 purchase; limit 1 Butterball 2.19 Fresh Thyme Fresh Thyme 1.27 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom) Harding's Spartan 0.68 w/ $20 purchase; limit 1 Spartan 1.79 Butterball 1.99 1.49 Harvest Market Best Choice 0.99 limit 1 Holiday Foods Jennie-O 0.78 < 16 lbs. (hen); w/ 25 purchase; limit 1 Butterball 0.99 < 16 lbs. (hen); w/ 25 purchase; limit 1 IGA Houchen's Honeysuckle 1.79 IGA 0.99 w/ $25 purchase; limit 1 Butterball 1.19 w/ $25 purchase; limit 1 IGA SpartanNash Honeysuckle 0.99 w/ $35 purchase Our Family 0.89 w/ $25 purchase Butterball 1.09 w/ $25 purchase Open Acres 1.69 IGA Stores IL/IN Honeysuckle 0.99 limit 2 IGA Stores OH/KY IGA $5 off w/ $20 purchase; limit 1 Jay C Foods Private Selection 0.98 w/ store card Butterball 1.49 w/ store card; limit 2 Butterball 1.89 w/ store card Jewel-Osco Jennie-O 0.29 w/ $25 purchase; limit 1 Jennie-O 1.99 Butterball 0.99 limit 1 Butterball 2.49 Kirby Foods IGA Honeysuckle 0.99 limit 2 Kroger Central Kroger 0.79 limit 1 Honeysuckle 1.49 w/ store card Kroger Cincinnati Kroger 0.69 w/ store card Honeysuckle 1.99 1.19 w/ store card Private Selection 1.19 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 53 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh IN Kroger Louisville Kroger 0.99 w/ store card; limit 2 (cont) Butterball 1.69 1.39 w/ store card Private Selection 1.19 w/ store card Lucky's Market Amish Country 1.38 Mary's 3.88 Plainville Farms 1.98 Marsh Norbest 0.28 w/ $25 purchase; limit 1 Honeysuckle 0.28 w/ $25 purchase; limit 1 Butterball 0.68 w/ $25 purchase; limit 1 Butterball 1.38 Martin Super Market Honeysuckle 1.09 w/ $25 purchase; store card; limit 1 Honeysuckle 0.79 w/ $100 purchase; store card; limit 1 Honeysuckle 1.79 Butterball 1.19 w/ $25 purchase; limit 1 Butterball 1.99 Spartan 0.59 w/ $25 purchase; store card; limit 1 Spartan 1.99 Meijer Meijer 1.49 0.59 w/ $30 purchase; limit 1 Meijer 2.09 1.19 Butterball 1.99 1.19 w/ $30 purchase; limit 1 Butterball 3.19 2.39 Miller's Markets Butterball 1.69 Honeysuckle 0.89 w/ $20 purchase; limit 1 Honeysuckle 1.29 New Market Farm Fresh 0.58 w/ $40 purchase; limit 1 Save-a-Lot Honeysuckle 0.98 w/ $15 purchase; limit 1 Schnuck's Schnuck's 0.77 w/ $25 purchase; limit 1 Honeysuckle 0.99 w/ $25 purchase; limit 1 Butterball 1.39 w/ $25 purchase; limit 1 Schnuck's 1.59 w/ $25 purchase; limit 2 Honeysuckle 1.69 w/ $25 purchase; limit 2 Butterball 1.99 w/ $25 purchase; limit 2 Mary's 3.99 Strack & VanTil Norbest 0.49 w/ $25 purchase; limit 1 Butterball 0.99 w/ $25 purchase; limit 1 Butterball 2.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 54 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh IN Strack & VanTil Rosebud Farms 2.49 (cont) (continued) n/i 2.99 frozen Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Ultra Foods Norbest free w/ $100 purchase; limit 1 Norbest 0.48 w/ $25 purchase; limit 1 Butterball 0.98 w/ $25 purchase; limit 1 Butterball 2.48 Rosebud Farms 2.48 n/i 2.99 frozen Walmart Butterball 0.68 Walt's Food Center Norbest 0.89 w/ $50 purchase; limit 1 Butterball 1.19 w/ $50 purchase; limit 1 HoKa 2.99 2.99 Rosebud Farms 2.29 Wesselman's Jennie-O 0.49 w/ $25 purchase; limit 1 Butterball 0.98 w/ $25 purchase; limit 1 Whole Foods MW n/i 3.99 3.99 Nature's Rancher 2.49 Nature's Rancher 1.19 frozen Valeri's Farms 2.49 brined MI Affiliated Foods MW Shurfine 1.19 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Busch's Jennie-O 0.59 w/ $35 purchase; limit 1 Jennie-O 1.59 Timber Valley 1.99 County Markets Jennie-O 0.78 w/ $75 purchase; limit 1 Jennie-O 0.88 w/ $50 purchase; limit 1 Jennie-O 0.98 w/ $25 purchase; limit 1 Essential Everyday 0.99 D&W Fresh Market Spartan 0.59 w/ $30 purchase; limit 1 Butterball 0.99 w/ $30 purchase; limit 1 Honeysuckle 0.79 w/ $30 purchase; limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 55 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MI D&W Fresh Market Open Acres 1.29 w/ $30 purchase; limit 1 (cont) (continued) Bell & Evans 3.49 Earth Fare n/i 3.99 2.69 Family Fare Open Acres 1.29 Spartan 0.59 w/ $30 purchase; limit 1 Honeysuckle 0.79 w/ $30 purchase; limit 1 Butterball 0.99 w/ $30 purchase; limit 1 Food Pride Our Family 0.99 w/ $50 purchase; limit 1 Our Family 1.29 Butterball 1.49 Fresh Thyme Fresh Thyme 1.27 Glory Supermarkets Honeysuckle 0.77 w/ $25 purchase; limit 1 Honeysuckle 0.99 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom) Harding's Spartan 0.68 w/ $20 purchase; limit 1 Spartan 1.79 Butterball 1.99 1.49 Hollywood Markets Amish Country 1.39 limit 1 Amish Country 1.59 Peacock's 2.99 Honeysuckle 0.59 w/ $25 purchase; limit 1 Kroger Central Kroger 0.79 limit 1 Honeysuckle 1.49 w/ store card Kroger Columbus Kroger 1.49 0.98 w/ store card Honeysuckle 1.29 w/ store card Private Selection 1.29 w/ store card Kroger Michigan Kroger 0.59 w/ store card; limit 2 Honeysuckle 1.29 Lucky's Market Amish Country 1.38 Mary's 3.88 Plainville Farms 1.98 Martin Super Market Honeysuckle 1.09 w/ $25 purchase; store card; limit 1 Honeysuckle 0.79 w/ $100 purchase; store card; limit 1 Honeysuckle 1.79 Butterball 1.19 w/ $25 purchase; limit 1 Butterball 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 56 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MI Martin Super Market Spartan 0.59 w/ $25 purchase; store card; limit 1 (cont) (continued) Spartan 1.99 Meijer Meijer 1.49 0.59 w/ $30 purchase; limit 1 Meijer 2.09 1.19 Butterball 1.99 1.19 w/ $30 purchase; limit 1 Butterball 3.19 2.39 Miller's Markets Butterball 1.69 Honeysuckle 0.89 w/ $20 purchase; limit 1 Honeysuckle 1.29 Pat's Foods IGA Butterball 1.59 Plumbs/Duthlers n/i 0.99 w/ store card n/i 1.99 w/o store card Polly's Market Amish Country 0.57 w/ $50 purchase; limit 1 Amish Country 1.79 1.39 Butterball 1.59 Honeysuckle 1.49 Ric's Food Center Shurfine 0.49 w/ $25 purchase; limit 1 Honeysuckle 1.99 Spartan Stores Spartan 0.59 w/ $20 purchase; limit 1 Jennie-O 0.75 w/ $25 purchase; limit 1 Tadych's Honeysuckle 1.69 Target Butterball 0.99 limit 2 Market Pantry 0.79 Toms/Oleson's Open Acres 1.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Valuland Spartan 0.57 w/ $30 purchase; limit 1 VG's Grocery Spartan 0.59 w/ $30 purchase; limit 1 Butterball 0.99 w/ $30 purchase; limit 1 Honeysuckle 0.79 w/ $30 purchase; limit 1 Open Acres 1.29 w/ $30 purchase; limit 1 Walmart Butterball 0.68 Whole Foods MW n/i 3.99 3.99 Nature's Rancher 2.49 Nature's Rancher 1.19 frozen Valeri's Farms 2.49 brined

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 57 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MN Affiliated Foods MW Shurfine 1.25 Butterball 1.69 Shurfine 1.19 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Ca$h Wi$e Jennie-O 0.77 w/ $30 purchase; limit 1 Jennie-O 0.95 limit 1 Jennie-O 1.49 Coborn's Jennie-O 1.48 County Markets Jennie-O 0.78 w/ $75 purchase; limit 1 Jennie-O 0.88 w/ $50 purchase; limit 1 Jennie-O 0.98 w/ $25 purchase; limit 1 Essential Everyday 0.99 Cub Foods Essential Everyday 0.77 w/ $25 purchase; limit 1 Essential Everyday 0.99 limit 1 Essential Everyday 1.69 Jennie-O 1.19 limit 1 Jennie-O 1.79 Honeysuckle 1.79 Wild Harvest 2.59 Our Family 0.78 w/ $25 purchase; limit 1 Butterball 0.99 Open Acres 1.49 Family Fare Our Family 0.59 w/ $25 purchase; limit 1 Our Family 1.57 Butterball 0.99 limit 1 Open Acres 1.57 limit 1 Family Fresh Market Our Family 0.78 w/ $25 purchase; limit 1 Butterball 1.19 Open Acres 1.49 Fareway Fareway free < 14 lbs. (hen); w/ $50 purchase; limit 1 Festival n/i 1.49 w/ $25 purchase; limit 1 Food Pride Our Family 0.99 w/ $50 purchase; limit 1 Our Family 1.29 Butterball 1.49 Fresh Thyme Fresh Thyme 1.27

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 58 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MN Hornbacher's Essential Everyday 0.79 (cont) Honeysuckle 1.79 Butterball 1.39 Wild Harvest 2.49 frozen Hugo's Our Family 0.48 w/ $30 purchase; limit 1 Our Family 1.39 Butterball 0.88 w/ $30 purchase; limit 1 Butterball 1.48 Hy-Vee Honeysuckle free < 16 lbs. (hen); w/ ham purchase Butterball 1.59 Hy-Vee 1.99 Lunds & Byerlys Honeysuckle 0.99 limit 2 Honeysuckle 2.69 Lunds & Byerlys 1.89 3.99 1.99 Lunds & Byerlys 3.99 brined Marketplace Foods Butterball BOGO Butterball 1.68 Our Family 0.77 w/ $40 purchase; limit 1 Our Family 0.89 limit 1 Our Family 1.29 Honeysuckle 1.78 smoked @$2.98/lb. Maynard's Foods Shurfine 0.89 w/ $60 purchase and coupon Shurfine 1.29 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Rainbow Foods Essential Everyday 0.77 w/ $50 purchase; limit 1 Sun Mart Our Family 0.78 w/ $25 purchase; limit 1 Our Family 1.49 limit 1 Open Acres 1.57 Butterball 1.19 Sunshine Foods Shurfine $3.00 off w/ $75 purchase; limit 1 Shurfine $6.00 off > 20 lbs.; w/ $75 purchase; limit 1 Shurfine 1.19 Super One Foods Jennie-O 0.75 w/ $25 purchase; limit 1 SuperVALU Stores Farm Fresh 1.29 Essential Everyday 1.29 Honeysuckle 1.19 limit 2

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 59 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MN Target Butterball 0.99 limit 2 (cont) Market Pantry 0.79 Teal's Market Our Family 0.88 w/ $50 purchase Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 ND Affiliated Foods MW Shurfine 1.19 Mntn Honeysuckle 0.67 w/ $25 purchase; limit 1 Honeysuckle free w/ $100 purchase; limit 1 Jennie-O 1.79 Foster Farms 1.79 Butterball 1.99 1.89 Ca$h Wi$e Jennie-O 0.77 w/ $30 purchase; limit 1 Jennie-O 0.95 limit 1 Jennie-O 1.49 Dan's Our Family 0.78 w/ $25 purchase; limit 1 Butterball 0.99 limit 1 Open Acres 1.57 limit 1 Family Fare Our Family 0.59 w/ $25 purchase; limit 1 Our Family 1.57 Butterball 0.99 limit 1 Open Acres 1.57 limit 1 Food Pride Our Family 0.99 w/ $50 purchase; limit 1 Our Family 1.29 Butterball 1.49 Hornbacher's Essential Everyday 0.79 Honeysuckle 1.79 Butterball 1.39 Wild Harvest 2.49 frozen Hugo's Our Family 0.48 w/ $30 purchase; limit 1 Our Family 1.39 Butterball 0.88 w/ $30 purchase; limit 1 Butterball 1.48 Leever's Foods Our Family 0.89 w/ $30 purchase; limit 1 Marketplace Foods Butterball BOGO Butterball 1.68 Our Family 0.77 w/ $40 purchase; limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 60 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh ND Marketplace Foods Our Family 0.89 limit 1 (cont) (continued) Our Family 1.29 Honeysuckle 1.78 smoked @$2.98/lb. Millers Fresh Foods Our Family 0.99 limit 1 Natural Grocers Mary's 3.99 2.69 2.69 6.99 SuperVALU Stores Farm Fresh 1.29 Essential Everyday 1.29 Honeysuckle 1.19 limit 2 Target Butterball 0.99 limit 2 Market Pantry 0.79 Teal's Market Our Family 0.88 w/ $50 purchase Walmart Butterball 0.68 NE Affiliated Foods MW Shurfine 1.25 Shurfine 1.19 Butterball 1.69 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Apple Markets Best Choice 1.24 Baker's Kroger 0.78 w/ store card; limit 2 Honeysuckle 1.69 0.99 w/ store card; limit 2 Private Selection 0.99 w/ store card; limit 2 Family Fare Our Family 0.59 w/ $25 purchase; limit 1 Our Family 1.57 Butterball 0.99 limit 1 Open Acres 1.57 limit 1 Family Fresh Market Our Family 0.78 w/ $25 purchase; limit 1 Butterball 1.19 Open Acres 1.49 Fareway Fareway free < 14 lbs. (hen); w/ $50 purchase; limit 1 Food Pride Our Family 0.99 w/ $50 purchase; limit 1 Our Family 1.29 Butterball 1.49 Fresh Thyme Fresh Thyme 1.27 Hy-Vee Honeysuckle free < 16 lbs. (hen); w/ ham purchase Butterball 1.59 Hy-Vee 1.99 Natural Grocers Mary's 3.99 2.69 2.69 6.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 61 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NE No Frills Our Family 0.78 w/ $25 purchase; limit 1 (cont) Open Acres 1.49 limit 1 Open Acres 1.57 Butterball 1.19 limit 1 Russ's Market Honeysuckle 1.99 Honeysuckle free < 16 lbs. (hen); w/ point redemption; limit 1 Best Choice free < 16 lbs. (hen); w/ point redemption; limit 1 Safeway Denver Honeysuckle 0.79 w/ store card; limit 1 Honeysuckle 1.79 w/ store card Butterball 1.99 w/ store card Sun Mart Our Family 0.78 w/ $25 purchase; limit 1 Our Family 1.49 limit 1 Open Acres 1.57 Butterball 1.19 Super Saver Best Choice BOGO Target Butterball 0.99 limit 2 Market Pantry 0.79 Thriftway Stores Best Choice 0.99 w/ $25 purchase; limit 1 Honeysuckle 1.49 Butterball 1.59 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods MW n/i 3.99 3.99 Nature's Rancher 2.49 Nature's Rancher 1.19 frozen Valeri's Farms 2.49 brined OH Acme 0.69 w/ store card; limit 1 Acme 2.09 1.69 Acme 1.89 w/ store card Butterball 1.69 w/ store card Butterball 1.89 Honeysuckle 1.09 w/ store card Honeysuckle 1.79 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 62 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh OH Buehler's Honeysuckle 1.99 0.79 w/ store card (cont) Honeysuckle 1.49 w/o store card Butterball 1.79 w/ store card Bowman&Landes 2.99 Chief Supermarkets Smokehouse 2.99 smoked; local Honeysuckle 1.46 < 16 lbs. (hen); w/ coupon Honeysuckle 1.29 > 16 lbs. (tom); w/ coupon Our Family * * < 16 lbs. (hen); $10 off w/ $20 purchase; limit 1 Honeysuckle * * < 16 lbs. (hen); $10 off w/ $20 purchase; limit 1 Butterball * * < 16 lbs. (hen); $10 off w/ $20 purchase; limit 1 Our Family * * > 16 lbs. (tom); $17 off w/ $20 purchase; limit 1 Honeysuckle * * > 16 lbs. (tom); $17 off w/ $20 purchase; limit 1 Butterball * * > 16 lbs. (tom); $17 off w/ $20 purchase; limit 1 Dave's Market Honeysuckle 0.79 limit 1 Amish 1.79 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Dorothy Lane Market Bowman & Landes 3.39 Earth Fare n/i 3.99 2.69 Fishers Foods Best Choice 0.69 limit 1 Honeysuckle 0.97 limit 1 Fishers 1.89 Food Fair Butterball 1.19 Fresh Encounter Smokehouse 2.99 smoked; local Honeysuckle 1.46 < 16 lbs. (hen); w/ coupon Honeysuckle 1.29 > 16 lbs. (tom); w/ coupon Our Family * * < 16 lbs. (hen); $10 off w/ $20 purchase; limit 1 Honeysuckle * * < 16 lbs. (hen); $10 off w/ $20 purchase; limit 1 Butterball * * < 16 lbs. (hen); $10 off w/ $20 purchase; limit 1 Our Family * * > 16 lbs. (tom); $17 off w/ $20 purchase; limit 1 Honeysuckle * * > 16 lbs. (tom); $17 off w/ $20 purchase; limit 1 Butterball * * > 16 lbs. (tom); $17 off w/ $20 purchase; limit 1 Fresh Thyme Fresh Thyme 1.27 Geyer's Essential Everyday 1.29 Butterball 1.49 Honeysuckle 1.68 1.39 Farm Fresh 1.39

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 63 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh OH Giant Eagle Giant Eagle 0.88 w/ $25 purchase; limit 1 (cont) Giant Eagle 1.79 w/ store card Butterball 1.99 1.69 w/ store card Honeysuckle 1.89 0.99 w/ store card Nature's Basket 2.89 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom) IGA SpartanNash Honeysuckle 0.99 w/ $35 purchase Our Family 0.89 w/ $25 purchase Butterball 1.09 w/ $25 purchase Open Acres 1.69 IGA Stores OH/KY IGA $5 off w/ $20 purchase; limit 1 Heinen's Plainville Farms 3.99 2.99 Amish 1.99 Kroger Central Kroger 0.79 limit 1 Honeysuckle 1.49 w/ store card Kroger Cincinnati Kroger 0.69 w/ store card Honeysuckle 1.99 1.19 w/ store card Private Selection 1.19 w/ store card Kroger Columbus Kroger 1.49 0.98 w/ store card Honeysuckle 1.29 w/ store card Private Selection 1.29 w/ store card Kroger MidAtlantic Honeysuckle 0.59 w/ $35 purchase; limit 1 Shady Brook 1.39 w/ store card Butterball 1.69 1.29 w/ store card Simple Truth 2.99 w/ store card Lucky's Market Amish Country 1.38 Mary's 3.88 Plainville Farms 1.98 Marc's Honeysuckle 0.77 limit 2 Marsh Norbest 0.28 w/ $25 purchase; limit 1 Honeysuckle 0.28 w/ $25 purchase; limit 1 Butterball 0.68 w/ $25 purchase; limit 1 Butterball 1.38 Meijer Meijer 1.49 0.59 w/ $30 purchase; limit 1 Meijer 2.09 1.19

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 64 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh OH Meijer Butterball 1.99 1.19 w/ $30 purchase; limit 1 (cont) (continued) Butterball 3.19 2.39 Miller's Markets Butterball 1.69 Honeysuckle 0.89 w/ $20 purchase; limit 1 Honeysuckle 1.29 Piggly Wiggly Stores Jennie-O 0.88 Butterball 1.18 Remke Markets Honeysuckle free w/ $325 accumulated purchase Honeysuckle 1.49 limit 2 Riesbeck's Best Choice 0.94 limit 1 Honeysuckle 1.19 limit 1 Honeysuckle 1.69 Bowman&Landes 2.99 2.99 Shop'n Save Li'l Butterball 1.79 < 16 lbs. (hen) Butterball 1.69 Honeysuckle 1.79 Sparkle Markets Honeysuckle 0.98 w/ $25 purchase Honeysuckle 2.29 w/ store card Honeysuckle 2.79 w/o store card Butterball 2.29 w/ store card SuperVALU Stores Farm Fresh 1.29 Essential Everyday 1.29 Honeysuckle 1.19 limit 2 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Anderson's Butterball 1.99 Amish 2.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Weis Markets Butterball 1.29 w/ store card Butterball 0.49 w/ point redemption; limit 1 Li'l Butterball 1.98 Butterball 1.89 w/ store card Butterball 1.09 w/ store card and point redemption Shady Brook 1.69 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 65 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh OH Weis Markets Shady Brook 0.89 w/ store card and point redemption (cont) (continued) Weis 1.69 w/ store card Weis 0.89 w/ store card and point redemption Whole Foods MdAt n/i 3.49 3.99 2.69 2.69 3.49 Nature's Rancher 1.19 frozen SD Affiliated Foods MW Shurfine 1.25 Shurfine 1.19 Butterball 1.69 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Coborn's Jennie-O 1.48 Family Thrift Our Family 0.78 w/ $25 purchase; limit 1 Butterball 0.99 Open Acres 1.49 Fareway Fareway free < 14 lbs. (hen); w/ $50 purchase; limit 1 Hy-Vee Honeysuckle free < 16 lbs. (hen); w/ ham purchase Butterball 1.59 Hy-Vee 1.99 IGA Markets Farm Fresh 0.79 w/ $50 purchase; limit 1 Farm Fresh 1.39 Essential Everyday 0.99 Ken's Super Fair Shurfine 1.18 Lynn's Dakotamart Shurfine 0.88 w/ $25 purchase; limit 1 Shurfine 1.29 Maynard's Foods Shurfine 0.89 w/ $60 purchase and coupon Shurfine 1.29 Safeway Denver Honeysuckle 0.79 w/ store card; limit 1 Honeysuckle 1.79 w/ store card Butterball 1.99 w/ store card Sunshine Foods Shurfine $3.00 off w/ $75 purchase; limit 1 Shurfine $6.00 off > 20 lbs.; w/ $75 purchase; limit 1 Shurfine 1.19 SuperVALU Stores Farm Fresh 1.29 Essential Everyday 1.29 Honeysuckle 1.19 limit 2 Target Butterball 0.99 limit 2 Market Pantry 0.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 66 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh SD Teal's Market Our Family 0.88 w/ $50 purchase (cont) Walmart Butterball 0.68 WI Affiliated Foods MW Shurfine 1.25 Shurfine 1.19 Butterball 1.69 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 County Markets Jennie-O 0.78 w/ $75 purchase; limit 1 Jennie-O 0.88 w/ $50 purchase; limit 1 Jennie-O 0.98 w/ $25 purchase; limit 1 Essential Everyday 0.99 Earth Fare n/i 3.99 2.69 Econofoods Our Family 0.78 w/ $25 purchase; limit 1 Butterball 0.99 Open Acres 1.49 Family Fresh Market Our Family 0.78 w/ $25 purchase; limit 1 Butterball 1.19 Open Acres 1.49 Essential Everyday 0.59 Butterball 0.99 Honeysuckle 1.39 Fox Bros. Jennie-O 0.89 w/ $25 purchase; store card; limit 1 Butterball 0.89 w/ $25 purchase; store card; limit 1 Norbest 2.29 Food Pride Our Family 0.99 w/ $50 purchase; limit 1 Our Family 1.29 Butterball 1.49 Fresh Thyme Fresh Thyme 1.27 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom) Gordy's Our Family 0.88 w/ $50 purchase; limit 2 Our Family 1.49 Hansen's IGA Butterball 1.48 Hy-Vee Honeysuckle free < 16 lbs. (hen); w/ ham purchase Butterball 1.59 Hy-Vee 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 67 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh WI Marketplace Foods Butterball BOGO (cont) Butterball 1.68 Our Family 0.77 w/ $40 purchase; limit 1 Our Family 0.89 limit 1 Our Family 1.29 Honeysuckle 1.78 smoked @$2.98/lb. Marketplace WI Jennie-O 1.48 Meijer Meijer 1.49 0.59 w/ $30 purchase; limit 1 Meijer 2.09 1.19 Butterball 1.99 1.19 w/ $30 purchase; limit 1 Butterball 3.19 2.39 Pat's Foods IGA Butterball 1.59 Pick'n Save/Copps Butterball 0.99 w/ $25 purchase; limit 1 Jennie-O 0.69 w/ $25 purchase; limit 1 Piggly Wiggly MW Jennie-O 0.89 w/ $25 purchase; store card; limit 1 Butterball 0.89 w/ $25 purchase; store card; limit 1 Honeysuckle 1.99 Schnuck's Schnuck's 0.77 w/ $25 purchase; limit 1 Honeysuckle 0.99 w/ $25 purchase; limit 1 Butterball 1.39 w/ $25 purchase; limit 1 Schnuck's 1.59 w/ $25 purchase; limit 2 Honeysuckle 1.69 w/ $25 purchase; limit 2 Butterball 1.99 w/ $25 purchase; limit 2 Mary's 3.99 Sendik's Honeysuckle 1.99 Butterball 1.49 limit 1 Butterball 0.99 w/ $25 purchase; limit 1 Jennie-O 0.79 w/ $25 purchase; limit 1 Essential Everyday 0.79 w/ $25 purchase; limit 1 Shurfine Foods Shurfine 0.58 w/ $25 purchase; limit 1 Shurfine 0.98 Super One Foods Jennie-O 0.75 w/ $25 purchase; limit 1 SuperVALU Stores Farm Fresh 1.29 Essential Everyday 1.29 Honeysuckle 1.19 limit 2 Tadych's Honeysuckle 1.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 68 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh WI Target Butterball 0.99 limit 2 (cont) Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods MW n/i 3.99 3.99 Nature's Rancher 2.49 Nature's Rancher 1.19 frozen Valeri's Farms 2.49 brined Woodman's Honeysuckle 1.79 < 16 lbs. (hen) Jennie-O 1.19

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 69 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh SOUTH CENTRAL U.S. - AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT AR Albertsons Houston Honeysuckle BOGO w/ $25 purchase; limit 1 Honeysuckle 0.97 0.59 w/ $20 purchase; limit 1 Honeysuckle 1.49 Butterball 1.29 w/ $25 purchase; limit 1 Open Nature 1.79 frozen ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Bill's Fresh Mrkt Best Choice 1.18 < 16 lbs. (hen) Best Choice 0.88 < 16 lbs. (hen); limit 2 Brookshire's Buckley Farms 0.79 w/ $20 purchase; limit 1 Buckley Farms 1.49 Honeysuckle 1.29 Butterball smoked @$2.49/lb. Cash Saver TC Best Choice 0.99 < 16 lbs. (hen); limit 1 City Market Food Essential Everyday 0.98 Cranford's Best Choice 0.78 w/ $20 purchase; limit 1 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Edward's Best Choice 0.88 w/ $25 purchase; limit 1 Food Giant Butterball 1.48 G&W Foods Best Choice 0.98 w/ $20 purchase; limit 1 Best Choice 1.88 Li'l Butterball 1.88 < 16 lbs. (hen) Harp's Best Choice free < 16 lbs. (hen); w/ $100 purchase; limit 1 Hays Supermarket Butterball 1.88 Best Choice 0.78 limit 2 Best Choice 1.98 0.98 Kroger Delta Kroger 0.88 w/ store card; limit 2 Honeysuckle 1.79 w/ store card Butterball 1.69 w/ store card Mac's Fresh Market Best Choice * < 16 lbs. (hen); $7.77 w/ $25 purchase; limit 1 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Piggly Wiggly Hchn Best Choice 0.79 > 16 lbs. (tom); w/ $50 purchase; limit 1 Best Choice 0.99 limit 1 Super 1 Foods Buckley Farms 0.57 w/ $25 purchase; limit 1 Buckley Farms 1.47 Honeysuckle 1.27

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 70 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh AR Target Butterball 0.99 limit 2 (cont) Market Pantry 0.79 TC Grocery Best Choice 0.79 < 16 lbs. (hen)w/ $25 purchase; limit 1 Best Choice 1.29 > 16 lbs. (tom) The Fresh Market The Fresh Market 1.99 Walmart Butterball 0.68 Whole Foods SW Nature's Rancher 2.69 Nature's Rancher 1.19 frozen Diestel 3.99 2.99 2.99 Diestel 4.99 organic n/i 5.99 smoked AZ Albertsons SW Honeysuckle free w/ $150 purchase; limit 1 Honeysuckle $20 off w/ $150 purchase; limit 1 Butterball 1.49 Jennie-O 1.99 Basha's Norbest 0.89 w/ $25 purchase; limit 1 Butterball 1.99 w/ store card El Super Norbest 1.79 Food City Norbest 0.89 w/ $25 purchase; limit 1 Fry's Kroger free < 16 lbs. (hen); with ham purchase; limit 1 Kroger 0.89 w/ store card Foster Farms 1.59 w/ store card Private Selection 1.19 w/ store card; limit 1 IGA Family Norbest 0.89 w/ $25 purchase; limit 1 Lowe's Butterball 2.49 smoked Butterball 1.19 Jennie-O * < 16 lbs. (hen); $5.00 w/ $20 purchase; limit 1 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Safeway SW Honeysuckle free w/ $150 purchase; limit 1 Honeysuckle $20 off w/ $150 purchase; limit 1 Butterball 1.99 Jennie-O 1.99 Smart & Final First Street 50% off w/ $25 purchase; limit 1 Zacky Farms 1.69 Smith's Private Selection 0.79 w/ $25 purchase; store card; limit 1 Sprout's Market Sprout's 1.49 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 71 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh AZ Target Butterball 0.99 limit 2 (cont) Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods SPac Mary's 3.99 2.69 5.99 Mary's 3.99 brined Diestel 3.29 < 10 lbs. (petite) Diestel 3.99 2.79 Kosher Valley 3.99 Nature's Rancher 1.19 frozen CO Affiliated Foods Honeysuckle 0.99 Butterball 1.79 Affiliated Foods MW Shurfine 1.25 Shurfine 1.19 Butterball 1.69 Albertsons Mntn Honeysuckle 0.67 w/ $25 purchase; limit 1 Honeysuckle free w/ $100 purchase; limit 1 Jennie-O 1.79 Foster Farms 1.79 Butterball 1.99 1.89 Associated Foods Norbest 1.49 n/i 0.69 limit 1 Butterball 2.19 1.49 w/ store card Private Selection 0.99 limit 1 Honeysuckle 1.99 w/ store card Red Bird 3.49 w/ store card Lowe's Butterball 2.49 smoked Butterball 1.19 Jennie-O * < 16 lbs. (hen); $5.00 w/ $20 purchase; limit 1 Lucky's Market Mary's 3.88 Plainville Farms 1.98 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Ridley's Butterball free w/ $100 purchase Butterball 0.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 72 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh CO Safeway Denver Honeysuckle 0.79 w/ store card; limit 1 (cont) Honeysuckle 1.79 w/ store card Butterball 1.99 w/ store card Sprout's Market Sprout's 1.49 3.99 Sun Mart Our Family 0.78 w/ $25 purchase; limit 1 Our Family 1.49 limit 1 Open Acres 1.57 Butterball 1.19 Target Butterball 0.99 limit 2 Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods Mntn Diestel 8.99 smoked Diestel 3.69 2.69 2.99 Diestel 4.99 organic Diestel < 10 lbs. (petite) Diestel Step 5 5.99 Kosher Valley 3.99 Nature's Rancher 1.19 frozen KS Affiliated Foods Honeysuckle 0.99 Butterball 1.79 Affiliated Foods MW Shurfine 1.19 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Apple Markets Best Choice 1.24 Country Mart Best Choice 1.19 Dillon's Kroger 0.78 w/ store card; limit 2 Honeysuckle 1.69 0.99 w/ store card; limit 2 Private Selection 0.99 w/ store card; limit 2 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Butterball 1.49 Food Pride Our Family 0.89 w/ $100 purchase; limit 1 Our Family 0.99 w/ $70 purchase; limit 1 Our Family 1.09 w/ $35 purchase; limit 1 Our Family 1.19 w/ $25 purchase; limit 1 Butterball 1.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 73 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh KS G&W Foods Best Choice 0.98 w/ $20 purchase; limit 1 (cont) Best Choice 1.88 Li'l Butterball 1.88 < 16 lbs. (hen) Harp's Best Choice free < 16 lbs. (hen); w/ $100 purchase; limit 1 Hen House Hen House 1.99 Butterball 1.89 Honeysuckle 1.69 Hy-Vee Honeysuckle free < 16 lbs. (hen); w/ ham purchase Butterball 1.59 Hy-Vee 1.99 Lowe's Butterball 2.49 smoked Butterball 1.19 Jennie-O * < 16 lbs. (hen); $5.00 w/ $20 purchase; limit 1 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Price Chopper Butterball 1.69 Honeysuckle 1.49 Best Choice 1.99 1.19 Pyramid Foods n/i free < 16 lbs. (hen); w/ ham purchase Honeysuckle 1.79 smoked @$2.69/lb. Sprout's Market Sprout's 1.49 3.99 Sun Fresh Best Choice 1.19 Target Butterball 0.99 limit 2 Market Pantry 0.79 Thriftway Stores Best Choice 0.99 w/ $25 purchase; limit 1 Honeysuckle 1.49 Butterball 1.59 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods Mntn Diestel 8.99 smoked Diestel 3.69 2.69 2.99 Diestel 4.99 organic Diestel < 10 lbs. (petite) Diestel Step 5 5.99 Kosher Valley 3.99 Nature's Rancher 1.19 frozen

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 74 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh KS Woods Best Choice 0.88 limit 2 (cont) Best Choice 1.99 LA Albertsons Houston Honeysuckle BOGO w/ $25 purchase; limit 1 Honeysuckle 0.97 0.59 w/ $20 purchase; limit 1 Honeysuckle 1.49 Butterball 1.29 w/ $25 purchase; limit 1 Open Nature 1.79 frozen ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Breaux Mart Shurfine 0.89 limit 2 Brookshire's Buckley Farms 0.79 w/ $20 purchase; limit 1 Buckley Farms 1.49 Honeysuckle 1.29 Butterball smoked @$2.49/lb. Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Kroger Texas Kroger 0.49 limit 2 Jennie-O 1.29 w/ store card Butterball 1.49 w/ store card Mac's Fresh Market Best Choice * < 16 lbs. (hen); $7.77 w/ $25 purchase; limit 1 Market Basket Best Choice 0.59 w/ $20 purchase; limit 1 Butterball 1.59 Rouses Supermarket Honeysuckle 0.57 w/ $20 purchase; limit 1 Shoppers Value Essential Everyday 0.98 < 16 lbs. (hen); w/ $15 purchase; limit 1 Super 1 Foods Buckley Farms 0.57 w/ $25 purchase; limit 1 Buckley Farms 1.47 Honeysuckle 1.27 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Walmart Butterball 0.68 Winn-Dixie Butterball 0.99 w/ store card Butterball 1.89 w/o store card n/i 0.69 w/ store card; limit 2 n/i 1.69 w/o store card Honeysuckle 1.49 w/ store card Honeysuckle 1.89 w/o store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 75 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh LA Whole Foods SW Nature's Rancher 2.69 (cont) Nature's Rancher 1.19 frozen Diestel 3.99 2.99 2.99 Diestel 4.99 organic n/i 5.99 smoked MO Affiliated Foods MW Shurfine 1.19 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Apple Markets Best Choice 1.24 Cash Saver TC Best Choice 0.99 < 16 lbs. (hen); limit 1 County Market Farm Fresh 0.59 w/ $25 purchase; limit 1 Country Mart Best Choice 1.19 C&R Supermarket Shurfine free < 16 lbs. (hen); w/ point redemption Best Choice 0.97 w/ $25 purchase; limit 1 Best Choice 1.18 Shurfine 1.18 Butterball 1.69 Honeysuckle 1.89 Dierberg's Honeysuckle 1.69 Honeysuckle 0.99 w/ $25 purchase; limit 1 Sunny Meadows 2.99 local Plainville Farms 3.99 Jennie-O 0.77 w/ $25 purchase; limit 1 Butterball 1.39 w/ $25 purchase; limit 1 Butterball 2.37 Food Giant Butterball 1.48 Fresh Thyme Fresh Thyme 1.27 G&W Foods Best Choice 0.98 w/ $20 purchase; limit 1 Best Choice 1.88 Li'l Butterball 1.88 < 16 lbs. (hen) Gerbe's Kroger 0.78 w/ store card; limit 2 Honeysuckle 1.69 0.99 w/ store card; limit 2 Private Selection 0.99 w/ store card; limit 2 Gordon Food Service n/i 0.79 Butterball 1.99 > 16 lbs. (tom) Harp's Best Choice free < 16 lbs. (hen); w/ $100 purchase; limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 76 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MO Harter House Best Choice 1.19 (cont) Honeysuckle 1.99 Hays Supermarket Butterball 1.88 Best Choice 0.78 limit 2 Best Choice 1.98 0.98 Hy-Klas Foods Best Choice 0.99 w/ $30 purchase; limit 1 Best Choice 1.19 Honeysuckle 1.49 Butterball 1.59 Hy-Vee Honeysuckle free < 16 lbs. (hen); w/ ham purchase Butterball 1.59 Hy-Vee 1.99 IGA Stores IL/IN Honeysuckle 0.99 limit 2 Kroger Central Kroger 0.79 limit 1 Honeysuckle 1.49 w/ store card Kroger Delta Kroger 0.88 w/ store card; limit 2 Honeysuckle 1.79 w/ store card Butterball 1.69 w/ store card Lucky's Market Amish Country 1.38 Mary's 3.88 Plainville Farms 1.98 Moser's Best Choice 0.98 w/ $10 purchase; limit 1 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Prenger's Best Choice 0.99 w/ $15 purchase; limit 1 Best Choice 0.98 Price Chopper Butterball 1.69 Honeysuckle 1.49 Best Choice 1.99 1.19 Pyramid Foods n/i free < 16 lbs. (hen); w/ ham purchase Honeysuckle 1.79 smoked @$2.69/lb. Schnuck's Schnuck's 0.77 w/ $25 purchase; limit 1 Honeysuckle 0.99 w/ $25 purchase; limit 1 Butterball 1.39 w/ $25 purchase; limit 1 Schnuck's 1.59 w/ $25 purchase; limit 2 Honeysuckle 1.69 w/ $25 purchase; limit 2 Butterball 1.99 w/ $25 purchase; limit 2 Mary's 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 77 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MO Shop'n Save Essential Everyday 0.79 w/ $25 purchase; limit 1 (cont) Butterball 1.99 1.69 Jennie-O 1.69 Wild Harvest 1.99 Sprout's Market Sprout's 1.49 3.99 Sun Fresh Best Choice 1.19 Target Butterball 0.99 limit 2 Market Pantry 0.79 TC Grocery Best Choice 0.79 < 16 lbs. (hen)w/ $25 purchase; limit 1 Best Choice 1.29 > 16 lbs. (tom) TC Markets Best Choice 0.78 w/ $20 purchase; limit 1 Best Choice 1.19 Thriftway Stores Best Choice 0.99 w/ $25 purchase; limit 1 Honeysuckle 1.49 Butterball 1.59 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods MW n/i 3.99 3.99 Nature's Rancher 2.49 Nature's Rancher 1.19 frozen Valeri's Farms 2.49 brined Woods Best Choice 0.88 limit 2 Best Choice 1.99 NM Affiliated Foods Honeysuckle 0.99 Butterball 1.79 Albertsons SW Honeysuckle free w/ $150 purchase; limit 1 Honeysuckle $20 off w/ $150 purchase; limit 1 Butterball 1.49 Jennie-O 1.99 Basha's Norbest 0.89 w/ $25 purchase; limit 1 Butterball 1.99 w/ store card El Super Norbest 1.79 John Brooks Honeysuckle 0.89 w/ $25 purchase; limit 1 Butterball 1.79 smoked @$2.19 lb.

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 78 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NM King Soopers n/i 0.69 limit 1 (cont) Butterball 2.19 1.49 w/ store card Private Selection 0.99 limit 1 Honeysuckle 1.99 w/ store card Red Bird 3.49 w/ store card Lawrence Bros. Best Choice free w/ ham purchase; L1 Honeysuckle 2.19 Lowe's Butterball 2.49 smoked Butterball 1.19 Jennie-O * < 16 lbs. (hen); $5.00 w/ $20 purchase; limit 1 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Safeway Denver Honeysuckle 0.79 w/ store card; limit 1 Honeysuckle 1.79 w/ store card Butterball 1.99 w/ store card Smith's Private Selection 0.79 w/ $25 purchase; store card; limit 1 Sprout's Market Sprout's 1.49 3.99 Target Butterball 0.99 Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods Mntn Diestel 8.99 smoked Diestel 3.69 2.69 2.99 Diestel 4.99 organic Diestel < 10 lbs. (petite) Diestel Step 5 5.99 Kosher Valley 3.99 Nature's Rancher 1.19 frozen OK Affiliated Foods Honeysuckle 0.99 Butterball 1.79 Affiliated Foods MW Shurfine 1.19 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Country Mart Best Choice 1.19 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 Harp's Best Choice free < 16 lbs. (hen); w/ $100 purchase; limit 1 Stores Best Choice free w/ $400 accumulated purchase

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 79 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh OK Market Square Butterball 1.79 smoked @$2.29/lb. (cont) Natural Grocers Mary's 3.99 2.69 2.69 6.99 Nichols Honeysuckle 1.39 Best Choice 1.29 < 16 lbs. (hen) Best Choice 1.25 > 16 lbs. (tom) Pyramid Foods n/i free < 16 lbs. (hen); w/ ham purchase Honeysuckle 1.79 smoked @$2.69/lb. Sprout's Market Sprout's 1.49 3.99 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Warehouse Market Best Choice 0.99 w/ $50 purchase; limit 1 Whole Foods SW Nature's Rancher 2.69 Nature's Rancher 1.19 frozen Diestel 3.99 2.99 2.99 Diestel 4.99 organic n/i 5.99 smoked TX Affiliated Foods Honeysuckle 0.99 Butterball 1.79 Albertsons Houston Honeysuckle BOGO w/ $25 purchase; limit 1 Honeysuckle 0.97 0.59 w/ $20 purchase; limit 1 Honeysuckle 1.49 Butterball 1.29 w/ $25 purchase; limit 1 Open Nature 1.79 frozen Albertsons SW Honeysuckle free w/ $150 purchase; limit 1 Honeysuckle $20 off w/ $150 purchase; limit 1 Butterball 1.49 Jennie-O 1.99 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Arlan's Butterball 0.99 w/ $20 purchase; limit 1 Butterball 1.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 80 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh TX Brookshire's Buckley Farms 0.79 w/ $20 purchase; limit 1 (cont) Buckley Farms 1.49 Honeysuckle 1.29 Butterball smoked @$2.49/lb. Brookshire Bros. Shady Brook free < 16 lbs. (hen) w/ ham purchase Shady Brook 0.59 < 16 lbs. (hen); w/ $30 purchase; limit 1 Shady Brook 1.99 1.49 < 16 lbs. (hen) Butterball 1.77 smoked @$2.99/lb. Cash Saver Texas Best Choice free w/ ham purchase; limit 1 David's Shady Brook free < 16 lbs. (hen) w/ ham purchase Shady Brook 0.59 < 16 lbs. (hen) w/ $30 purchase; limit 1 Shady Brook 1.49 Butterball 1.77 smoked @$2.99/lb. El Rancho Best Choice 0.28 w/ $25 purchase; limit 1 Best Choice 0.89 El Rio Grande Jennie-O 0.28 w/ $25 purchase; limit 1 Jennie-O 0.99 El Super Norbest 1.79 Elrod's Jennie-O 0.47 w/ $10 purchase; limit 1 Jennie-O 0.77 limit 1 Jennie-O 0.49 < 16 lbs. (hen); w/ $25 purchase; limit 1 Jennie-O 1.79 < 16 lbs. (hen); w/ $10 purchase; limit 1 Butterball 0.99 < 16 lbs. (hen); w/ $25 purchase; limit 1 Food Town Butterball 0.99 limit 2 Butterball 1.49 Holmes smoked @$2.49/lb. Jennie-O free w/ ham purchase; limit 1 Jennie-O 0.69 w/ $15 purchase H-E-B Mary's 3.97 Butterball 1.99 H-E-B 1.59 brined @ $2.77/lb. Riverside free w/ ham purchase; L1 Junior's Jennie-O 1.19 Butterball 1.39 Kroger Texas Kroger 0.49 limit 2 Jennie-O 1.29 w/ store card Butterball 1.49 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 81 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh TX La Fiesta Jennie-O 0.77 w/ $20 purchase; limit 1 (cont) Lawrence Bros. Best Choice free w/ ham purchase; L1 Honeysuckle 2.19 Lowe's Butterball 2.49 smoked Butterball 1.19 Jennie-O * < 16 lbs. (hen); $5.00 w/ $20 purchase; limit 1 Market Basket Best Choice 0.59 w/ $20 purchase; limit 1 Butterball 1.59 Market Square Butterball 1.79 smoked @$2.29/lb. Natural Grocers Mary's 3.99 2.69 2.69 6.99 Porter's Honeysuckle 0.88 Butterball 1.79 smoked @$2.19/lb. Randall's Butterball 1.29 w/ $20 purchase; limit 1 Honeysuckle BOGO w/ $20 purchase; limit 1 Honeysuckle 0.97 0.49 w/ $20 purchase; limit 1 Honeysuckle 1.49 Open Nature 1.79 frozen Seller's Bros. Jennie-O 0.47 w/ $20 purchase; limit 1 Jennie-O 1.19 Sprout's Market Sprout's 1.49 3.99 Sun Fresh Market Butterball 0.98 Honeysuckle 1.79 Best Choice 0.58 Prater's 1.98 smoked Super 1 Foods Buckley Farms 0.57 w/ $25 purchase; limit 1 Buckley Farms 1.47 Honeysuckle 1.27 Target Butterball 0.99 limit 2 Market Pantry 0.79 Tom Thumb Butterball 0.99 w/ $25 purchase; limit 1 Butterball 1.99 smoked @$2.99/lb. Honeysuckle 1.49 w/ $25 purchase; limit 1 Honeysuckle 0.79 Open Nature 2.49 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 82 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh TX Honeysuckle 0.97 limit 1 (cont) Honeysuckle 1.99 1.29 Traditions 0.77 Signature Farms 0.77 Butterball 1.49 Prater's * smoked @$2.69/lb. Vista Supermarkets Butterball 1.27 Walmart Butterball 0.68 Whole Foods SW Nature's Rancher 2.69 Nature's Rancher 1.19 frozen Diestel 3.99 2.99 2.99 Diestel 4.99 organic n/i 5.99 smoked UT Albertsons Mntn Honeysuckle 0.67 w/ $25 purchase; limit 1 Honeysuckle free w/ $100 purchase; limit 1 Jennie-O 1.79 Foster Farms 1.79 Butterball 1.99 1.89 Associated Foods Norbest 1.49 Norbest 0.79 w/ $50 purchase; limit 1 Fresh Market Norbest 1.49 Norbest 0.79 w/ $50 purchase; limit 1 Harmon's Norbest 1.88 1.59 limit 2 Family Tradition 1.99 limit 2 Norbest 0.99 limit 2 King Soopers n/i 0.69 limit 1 Butterball 2.19 1.49 w/ store card Private Selection 0.99 limit 1 Honeysuckle 1.99 w/ store card Red Bird 3.49 w/ store card Natural Grocers Mary's 3.99 2.69 2.69 6.99 Ream's Norbest 1.49 Ridley's Butterball free w/ $100 purchase Butterball 0.98 Smith's Private Selection 0.79 w/ $25 purchase; store card; limit 1 Sprout's Market Sprout's 1.49 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 83 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh UT Target Butterball 0.99 limit 2 (cont) Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods Mntn Diestel 8.99 smoked Diestel 3.69 2.69 2.99 Diestel 4.99 organic Diestel < 10 lbs. (petite) Diestel Step 5 5.99 Kosher Valley 3.99 Nature's Rancher 1.19 frozen

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 84 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh SOUTHWESTERN U.S. - CA,HI,NV CA Albertsons SoCal Butterball BOGO w/ $25 purchase; limit 1 Butterball 2.39 1.99 Honeysuckle 0.99 w/ $25 purchase; limit 1 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99 Andronico's Mary's 2.79 local Mary's 4.89 local; free-range Baron's Market Foster Farms 0.99 2.99 Mary's 3.99 Big Saver Foods Jennie-O 0.79 w/ $40 purchase; limit 1 Jennie-O 1.59 Bristol Farms 2.69 Mary's 3.99 6.99 Cardenas Coastal Range 0.47 w/ $25 purchase; limit 1 Coastal Range 1.29 Butterball 1.49 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 El Super Norbest 1.79 Food 4 Less Kroger 0.99 w/ $25 purchase; limit 1 Kroger 1.69 Food Source n/i 0.98 limit 1 n/i 1.38 Jennie-O 0.48 w/ $50 purchase; limit 1 Jennie-O 1.38 Gelson's Gelson's Finest Diestel Grocery Outlet Jennie-O 0.77 w/ $30 purchase; limit 1 Holiday Market Golden Sierra 2.99 Diestel 3.89 Foster Farms 1.99 Norbest 1.49 Jensen's Foods Diestel 3.39 3.39 Jon's Marketplace Jennie-O * < 15 lbs. (hen); $7.00 w/ $25 purchase; limit 1 Jennie-O * 15-19 lbs.; $11.00 w/ $25 purchase; limit 1 Jennie-O * > 19 lbs.; $15.00 w/ $25 purchase; limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 85 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh CA K.V. Mart Jennie-O 0.99 (cont) Honeysuckle 0.99 La Superior n/i 0.89 Foster Farms 1.79 Butterball 2.29 1.99 Jennie-O 1.29 Lunardi's Diestel 2.99 Mar-Val Foods Norbest 1.68 Foster Farms 1.68 Jennie-O 1.39 Mi Pueblo Norbest 1.59 Mollie Stones Mollie Stones 2.99 Willie Bird 3.69 Mary's 4.59 5.99 Murphy's Markets Diestel 2.69 New Seasons Diestel 4.29 2.79 2.79 3.69 Diestel 4.99 organic Diestel 4.99 smoked Northgate Butterball 0.99 Foster Farms 1.29 w/ $50 purchase; limit 1 Foster Farms 1.49 Diestel 2.69 4.99 Norbest 1.79 smoked @$2.99/lb. Branigan's 4.29 4.29 local Heidi's 3.99 Butterball 0.79 w/ $25 purchase; limit 1 Butterball 2.39 1.99 Honeysuckle 0.99 w/ $25 purchase; limit 1 R-N Markets Butterball 0.99 limit 2 Raley's R Everyday 0.69 w/ store card R Everyday 1.59 w/o store card Raley's 1.18 Butterball 1.79 Ralph's Kroger 0.57 w/ $25 purchase; limit 1 Foster Farms 1.47 Jennie-O 1.47 Butterball 1.89

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 86 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh CA Ralph's Simple Truth 1.99 frozen (cont) (continued) Private Selection 1.49 Ray's Food Place Butterball free < 12 lbs. (hen) w/ ham purchase; L1 Norbest free < 12 lbs. (hen) w/ ham purchase; L1 Butterball 1.69 > 12 lbs. w/o ham purchase Norbest 1.69 > 12 lbs. w/o ham purchase Foster Farms 1.99 Rio Ranch Markets Butterball free w/ $99 purchase; limit 1 Butterball 0.79 w/ $30 purchase; limit 1 Butterball 0.99 Safeway NorCal Honeysuckle 0.69 w/ $25 purchase; store card; limit 1 Honeysuckle 0.99 w/ store card Butterball 0.99 w/ $25 purchase; store card; limit 1 Butterball 2.49 w/ store card Foster Farms 1.69 w/ store card Open Nature 2.99 Save Mart Foster Farms 1.79 < 16 lbs. (hen) Foster Farms 1.99 > 16 lbs. (tom) Jennie-O 0.99 w/ $75 purchase; limit 1 Jennie-O 1.79 1.49 Butterball 2.29 1.99 Butterball 1.99 smoked Diestel 4.99 5.49 organic Diestel 2.79 2.79 Mary's 2.69 4.99 Jennie-O BOGO Select Markets n/i 1.39 SK Super King Valchris 0.99 Smart & Final First Street 50% off w/ $25 purchase; limit 1 Zacky Farms 1.69 Sprout's Market Sprout's 1.49 3.99 Stater Bros. Jennie-O 0.57 w/ $25 purchase; limit 1 Jennie-O 1.29 Butterball 0.99 w/ $25 purchase; limit 1 Butterball 1.79 Zacky Farms 1.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 87 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh CA Super A Foods Jennie-O 0.79 w/ $25 purchase; limit 1 (cont) Butterball 0.99 w/ $25 purchase; limit 1 Superior Grocers Jennie-O 0.99 w/ $25 purchase; limit 1 Foster Farms 1.69 Butterball 1.69 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Fresh Market The Fresh Market 1.99 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Vallarta Jennie-O * < 16 lbs. (hen); $10 w/ $50 purchase; limit 1 Butterball 0.79 w/ $25 purchase; limit 1 Butterball 2.39 1.99 Honeysuckle 0.99 w/ $25 purchase; limit 1 Walmart Butterball 0.68 Whole Foods NorCal Natures Rancher 1.19 limit 3 Diestel 4.69 6.99 3.99 Diestel 5.49 organic Mary's 2.69 2.69 Whole Foods SPac Mary's 3.99 2.69 5.99 Mary's 3.99 brined Diestel 3.29 < 10 lbs. (petite) Diestel 3.99 2.79 Kosher Valley 3.99 Nature's Rancher 1.19 frozen HI Norbest 1.59 Foodland Foster Farms 2.49 Coastal Range 3.99 Norbest * <16 lbs. (hen); $7.99 each; w/$25 purchase;L1 Norbest * >16 lbs. (tom); $9.99 /$25 purchase;L1 KTA Super Stores Norbest 1.49 Foster Farms 1.99 Fircrest Farms 2.29 Safeway NorCal Honeysuckle 0.29 w/ $100 purchase; store card; limit 1 Butterball 0.69 w/ $50 purchase; store card; limit 1 Foster Farms 1.99 Fircrest Farms 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 88 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh HI Times/Big Save Butterball 1.89 (cont) Norbest 1.69 Whole Foods SPac Mary's 3.99 2.69 5.99 Mary's 3.99 brined Diestel 3.29 < 10 lbs. (petite) Diestel 3.99 2.79 Kosher Valley 3.99 Nature's Rancher 1.19 frozen NV Albertsons Mntn Honeysuckle 0.67 w/ $25 purchase; limit 1 Honeysuckle free w/ $100 purchase; limit 1 Jennie-O 1.79 Foster Farms 1.79 Butterball 1.99 1.89 Albertsons SW Honeysuckle free w/ $150 purchase; limit 1 Honeysuckle $20 off w/ $150 purchase; limit 1 Butterball 1.49 Jennie-O 1.99 Cardenas Coastal Range 0.47 w/ $25 purchase; limit 1 Coastal Range 1.29 Butterball 1.49 Dollar General Mrkt Jennie-O 0.95 < 16 lbs. (hen); limit 1 El Super Norbest 1.79 Food Source n/i 0.98 limit 1 n/i 1.38 Jennie-O 0.48 w/ $50 purchase; limit 1 Jennie-O 1.38 Grocery Outlet Jennie-O 0.77 w/ $30 purchase; limit 1 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Raley's R Everyday 0.69 w/ store card R Everyday 1.59 w/o store card Raley's 1.18 Butterball 1.79 Zacky Farms 1.69 Ridley's Butterball free w/ $100 purchase Butterball 0.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 89 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NV Safeway NorCal Honeysuckle 0.69 w/ $25 purchase; store card; limit 1 (cont) Honeysuckle 0.99 w/ store card Butterball 0.99 w/ $25 purchase; store card; limit 1 Butterball 2.49 w/ store card Foster Farms 1.69 w/ store card Open Nature 2.99 Scolari's Norbest * < 16 lbs. (hen); $9.99 w/ $25 purchase; limit 1 Norbest * > 16 lbs. (tom); $14.99 w/ $25 purchase; limit 1 Norbest 1.99 Butterball 1.59 Diestel 2.99 Smart & Final First Street 50% off w/ $25 purchase; limit 1 Zacky Farms 1.69 Smith's Private Selection 0.79 w/ $25 purchase; store card; limit 1 Sprout's Market Sprout's 1.49 3.99 Target Butterball 0.99 limit 2 Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Vons Butterball 0.79 w/ $25 purchase; limit 1 Butterball 2.39 1.99 Honeysuckle 0.99 w/ $25 purchase; limit 1 Walmart Butterball 0.68 Whole Foods NorCal Natures Rancher 1.19 limit 3 Diestel 4.69 6.99 3.99 Diestel 5.49 organic Mary's 2.69 2.69 Whole Foods SPac Mary's 3.99 2.69 5.99 Mary's 3.99 brined Diestel 3.29 < 10 lbs. (petite) Diestel 3.99 2.79 Kosher Valley 3.99 Nature's Rancher 1.19 frozen

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 90 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh NORTHWESTERN U.S. - AK,ID,MT,OR,WA,WY AK AC Value Center Farm Fresh 1.68 Alaskan & Proud Butterball BOGO Butterball 2.39 n/i free < 16 lbs. (hen); w/ $100 purchase n/i free > 16 lbs. (tom); w/ $150 purchase n/i 1.98 1.99 Carrs/Safeway Honeysuckle free w/ $150 purchase; limit 1 Honeysuckle 0.88 w/ $50 purchase; limit 1 Butterball 2.49 1.89 w/ store card Butterball 2.99 smoked Jennie-O 2.29 w/ store card Kroger 0.59 w/ $50 purchase; limit 1 Foster Farms 1.79 Butterball 1.99 Simple Truth 2.29 IGA Hometown Essential Everyday 1.49 Farm Fresh 1.49 Farm Fresh 50% off w/ $200 purchase; limit 1 Farm Fresh free w/ $300 purchase; limit 1 Meyers Group IGA Essential Everyday 0.39 w/ $150 purchase; limit 1 Essential Everyday 0.59 w/ $100 purchase; limit 1 Essential Everyday 0.99 Target Butterball 0.99 limit 2 Market Pantry 0.79 Three Bears Foster Farms 1.29 Walmart Butterball 0.99 ID Albertsons Mntn Honeysuckle 0.67 w/ $25 purchase; limit 1 Honeysuckle free w/ $100 purchase; limit 1 Jennie-O 1.79 Foster Farms 1.79 Butterball 1.99 1.89 Associated Foods Norbest 1.49 Fred Meyer Kroger 0.49 w/ $50 purchase; limit 1 Foster Farms 1.49 Butterball 1.97 Simple Truth 2.29

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 91 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh ID Grocery Outlet Jennie-O 0.77 w/ $30 purchase; limit 1 (cont) IGA Markets Farm Fresh 0.79 w/ $50 purchase; limit 1 Farm Fresh 1.39 Essential Everyday 0.99 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Ridley's Butterball free w/ $100 purchase Butterball 0.98 Rosauer's Jennie-O 0.69 w/ $50 purchase; limit 1 Norbest 0.69 w/ $50 purchase; limit 1 Jennie-O 1.79 Norbest 1.79 Safeway Seattle Honeysuckle free w/ $150 purchase; limit 1 Honeysuckle 0.78 w/ $50 purchase; limit 1 Butterball 2.29 1.69 w/ store card Butterball 2.99 smoked Jennie-O 1.99 w/ store card Smith's Private Selection 0.79 w/ $25 purchase; store card; limit 1 Target Butterball 0.99 limit 2 Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods Mntn Diestel 8.99 smoked Diestel 3.69 2.69 2.99 Diestel 4.99 organic Diestel < 10 lbs. (petite) Diestel Step 5 5.99 Kosher Valley 3.99 Nature's Rancher 1.19 frozen Yoke's Fresh Market Butterball 1.37 1.09 limit 1 MT Albertsons Mntn Honeysuckle 0.67 w/ $25 purchase; limit 1 Honeysuckle free w/ $100 purchase; limit 1 Jennie-O 1.79 Foster Farms 1.79 Butterball 1.99 1.89 ALDI Butterball 0.99 smoked @$1.99/lb. Honeysuckle 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 92 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh MT Associated Foods Norbest 1.49 (cont) Norbest 0.79 w/ $50 purchase; limit 1 IGA Markets Farm Fresh 0.79 w/ $50 purchase; limit 1 Farm Fresh 1.39 Essential Everyday 0.99 Lucky's Market Amish Country 1.38 Mary's 3.88 Golden Valley 1.98 local Natural Grocers Mary's 3.99 2.69 2.69 6.99 Rosauer's Jennie-O 0.69 w/ $50 purchase; limit 1 Norbest 0.69 w/ $50 purchase; limit 1 Jennie-O 1.79 Norbest 1.79 Smith's Private Selection 0.79 w/ $25 purchase; store card; limit 1 Target Butterball 0.99 limit 2 Market Pantry 0.79 Three Bears Foster Farms 1.19 Walmart Butterball 0.68 OR Albertsons Portland Honeysuckle free w/ $35 purchase; store card; limit 1 Honeysuckle 1.39 Butterball 1.99 1.79 smoked @$2.79/lb. Foster Farms 1.99 Jennie-O 1.79 Associated Foods Norbest 1.49 CenterPlace Market Norbest free < 16 lbs. (hen); w/ $150 purchase Norbest 0.49 < 16 lbs. (hen); w/ $100 purchase Norbest 0.99 < 16 lbs. (hen); w/ $50 purchase Fred Meyer Kroger 0.49 w/ $50 purchase; limit 1 Foster Farms 1.49 Butterball 1.99 Simple Truth 2.29 Grocery Outlet Jennie-O 0.77 w/ $30 purchase; limit 1 IGA Market Fresh n/i 0.98 Butterball 1.78 IGA Markets Farm Fresh 0.79 w/ $50 purchase; limit 1 Farm Fresh 1.39 Essential Everyday 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 93 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh OR Lamb's Market Mary's 2.29 (cont) Shelton's 5.99 1.99 McKay's Butterball 0.99 limit 1 Jennie-O 0.69 w/ $25 purchase; limit 1 Norbest 1.99 Foster Farms 1.99 Natural Grocers Mary's 3.99 2.69 2.69 6.99 New Seasons Diestel 3.99 2.49 2.49 3.49 Diestel 2.99 6-9 lbs.(petite) Diestel 4.99 organic Empire 4.99 Champoeg Farms 5.99 local Quality Food Center Northwest Natural 1.89 w/ store card Butterball 1.99 w/ store card Mary's 3.49 2.49 2.49 2.49 w/ store card Private Selection 0.69 w/ $30 purchase; limit 1 Ray's Food Place Butterball free < 12 lbs. (hen) w/ ham purchase; L1 Norbest free < 12 lbs. (hen) w/ ham purchase; L1 Butterball 1.69 > 12 lbs. w/o ham purchase Norbest 1.69 > 12 lbs. w/o ham purchase Foster Farms 1.99 Rosauer's Jennie-O 0.69 w/ $50 purchase; limit 1 Norbest 0.69 w/ $50 purchase; limit 1 Jennie-O 1.79 Norbest 1.79 Roth's Norbest 0.89 w/ $50 purchase; limit 1 Norbest 1.99 1.49 Mary's 3.99 2.59 Butterball 1.89 Foster Farms 1.99 Norbest Traditions 1.99 Safeway Portland Honeysuckle free w/ $150 purchase; store card; limit 1 Honeysuckle 0.78 w/ $50 purchase; store card; limit 1 Butterball 2.29 1.69 w/ store card Butterball 2.99 smoked Jennie-O 1.99 w/ store card Select Markets n/i 1.39

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 94 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh OR Target Butterball 0.99 limit 2 (cont) Market Pantry 0.79 Trader Joe's Trader Joe's 1.99 brined Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods NW Mary's 3.99 2.69 5.99 Aurora Valley 5.99 local Nature's Rancher 1.19 frozen WA Albertsons Portland Honeysuckle free w/ $35 purchase; store card; limit 1 Honeysuckle 1.39 Butterball 1.99 1.79 smoked @$2.79/lb. Foster Farms 1.99 Jennie-O 1.79 CenterPlace Market Norbest free < 16 lbs. (hen); w/ $150 purchase Norbest 0.49 < 16 lbs. (hen); w/ $100 purchase Norbest 0.99 < 16 lbs. (hen); w/ $50 purchase Fred Meyer Kroger 0.49 w/ $50 purchase; limit 1 Foster Farms 1.49 Butterball 1.99 Simple Truth 2.29 Grocery Outlet Jennie-O 0.77 w/ $30 purchase; limit 1 's Butterball 1.69 w/ store card Butterball 1.99 2.29 w/o store card Mary's 3.99 2.99 n/i free w/ $150 purchase n/i 0.79 w/ $50 purchase IGA Market Fresh n/i 0.98 Butterball 1.78 IGA Markets Farm Fresh 0.79 w/ $50 purchase; limit 1 Farm Fresh 1.39 Essential Everyday 0.99 Metropolitan Metropolitan 2.89 Meyers Group IGA Essential Everyday 0.29 w/ $150 purchase; limit 1 Essential Everyday 0.49 w/ $100 purchase; limit 1 Essential Everyday 0.89 Natural Grocers Mary's 3.99 2.69 2.69 6.99

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Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh WA New Seasons Diestel 3.99 2.49 2.49 3.49 (cont) Diestel 2.99 6-9 lbs.(petite) Diestel 4.99 organic Empire 4.99 Champoeg Farms 5.99 local PCC Natural Diestel 3.69 2.69 2.69 Diestel 5.99 organic Diestel 5.99 5.99 smoked Quality Food Center Northwest Natural 1.89 w/ store card Butterball 1.99 w/ store card Mary's 3.49 2.49 2.49 2.49 w/ store card Private Selection 0.69 w/ $30 purchase; limit 1 Rosauer's Jennie-O 0.69 w/ $50 purchase; limit 1 Norbest 0.69 w/ $50 purchase; limit 1 Jennie-O 1.79 Norbest 1.79 Saars Market Butterball 1.28 Safeway Portland Honeysuckle free w/ $150 purchase; store card; limit 1 Honeysuckle 0.78 w/ $50 purchase; store card; limit 1 Butterball 2.29 1.69 w/ store card Butterball 2.99 smoked Jennie-O 1.99 w/ store card Safeway Seattle Honeysuckle free w/ $150 purchase; limit 1 Honeysuckle 0.78 w/ $50 purchase; limit 1 Butterball 2.29 1.69 w/ store card Butterball 2.99 smoked Jennie-O 1.99 w/ store card Select Markets n/i 1.39 Target Butterball 0.99 limit 2 Market Pantry 0.79 The Markets Honeysuckle 0.65 w/ $35 purchase; limit 1 Norbest 0.65 w/ $35 purchase; limit 1 Jennie-O 1.98 n/i 2.48 Town & Country Diestel 2.89 Northwest Natural 1.88

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 96 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Whole Body Turkeys - prices in $US per pound unless otherwise noted. WHOLE TURKEYS

Conventional Kosher Organic Free Range ABF Non-GMO Heritage State Supermarket Label Conditions Fresh Frozen Fresh Frozen Fresh Frozen Fresh Fresh Fresh Fresh WA Trader Joe's Trader Joe's 1.99 brined (cont) Trader Joe's 2.49 3.99 Walmart Butterball 0.68 Whole Foods NW Mary's 3.99 2.69 5.99 Aurora Valley 5.99 local Nature's Rancher 1.19 frozen Yoke's Fresh Market Butterball 1.37 1.09 limit 1 WY Affiliated Foods MW Shurfine 1.25 Shurfine 1.19 Butterball 1.69 Albertsons Mntn Honeysuckle 0.67 w/ $25 purchase; limit 1 Honeysuckle free w/ $100 purchase; limit 1 Jennie-O 1.79 Foster Farms 1.79 Butterball 1.99 1.89 Associated Foods Norbest 1.49 IGA Markets Farm Fresh 0.79 w/ $50 purchase; limit 1 Farm Fresh 1.39 Essential Everyday 0.99 King Soopers n/i 0.69 limit 1 Butterball 2.19 1.49 w/ store card Private Selection 0.99 limit 1 Honeysuckle 1.99 w/ store card Red Bird 3.49 w/ store card Lucky's Market Amish Country 1.38 Mary's 3.88 Plainville Farms 1.98 Natural Grocers Mary's 3.99 2.69 2.69 6.99 Ridley's Butterball free w/ $100 purchase Butterball 0.98 Safeway Denver Honeysuckle 0.79 w/ store card; limit 1 Honeysuckle 1.79 w/ store card Butterball 1.99 w/ store card Smith's Private Selection 0.79 w/ $25 purchase; store card; limit 1 Target Butterball 0.99 limit 2 Market Pantry 0.79 Walmart Butterball 0.68

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 97 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NORTHEASTERN U.S. - CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT CT ACME Markets Lancaster 1.99 Adams Superfood Alexander & Hornung 1.99 3.99 AF Basket Cook's 2.79 1.39 1.29 3.49 Sugardale 1.39 1.29 3.49 Hormel Cure 81 2.79 n/i 1.29 AG New England n/i 1.49 Sugardale 1.99 1.09 0.89 Shurfine 2.59 2.79 2.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Associated Cook's 1.69 1.49 Sugardale 3.99 Best Market n/i 1.57 1.47 Cook's 2.77 Big Y Buckley Farms 2.59 Big Y 2.29 Carando 2.59 Cook's 1.39 1.29 Bravo n/i 1.69 Cook's 2.69 1.79 1.59 C-Town Cook's 2.69 1.79 1.59 Compare Foods n/i 1.69 1.49 Cook's 2.49 Sugardale 3.99 Food Bazaar Sugardale 1.29 0.99 2.49 2.99 Smithfield 2.49 3.49 Smithfield Premium 2.79 Geissler's Triple M 2.99 Smithfield 1.99 Carando 2.49 Alexander & Hornung 1.99 Key Food Carando 2.69 2.99 Cook's 1.99 1.49 1.29 3.99 n/i 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 98 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in CT Kings Food Markets Carando 3.99 (cont) McKenzie of VT 4.99 antibiotic-free Creekstone Farms 4.99 antibiotic-free Kings 3.99 3.99 4.99 local Market 32 Cook's 2.49 Alexander & Hornung 2.49 2.69 Hatfield Price Chopper Cook's 2.49 Alexander & Hornung 2.49 2.69 Hatfield Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 ShopRite Cook's 2.99 1.99 Cook's 1.00 free w/ $300 purchase; store card Hatfield 3.49 Farm Promise 5.99 antibiotic-free Stop & Shop Stop & Shop 1.99 1.99 1.19 0.99 2.99 Carando 2.49 3.99 spiral Kentucky Legend 3.99 Triple M 3.99 Smithfield 2.99 Nature's Promise 4.99 antibiotic-free Target Archer Farms 1.99 The Fresh Market n/i 2.99 Walmart Sam's Choice 1.98 Whole Foods NAtl Wellshire Farms 3.99 antibiotic-free Whole Foods NE Wellshire Farms 3.99 antibiotic-free DC ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Giant Food Giant 1.99 1.99 1.19 0.99 2.99 Smithfield 2.99 Kentucky Legend 3.99 Nature's Promise 4.99 antibiotic-free Harris Teeter Harris Teeter 2.69 4.99 3.67 Harris Teeter 1.99 limit 2 HT Traders 2.29 3.99 Hormel Cure 81 4.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 99 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in DC Harris Teeter Smithfield 3.99 2.49 3.99 (cont) (continued) Smithfield Pecan 3.69 n/i 3.49 Safeway Eastern Smithfield Glazed 3.99 w/ store card Smithfield Pecan 3.49 Smithfield 2.49 2.49 3.99 Signature Select 2.99 3.99 Hormel Cure 81 1.99 w/ store card; limit 1 Hormel Cure 81 4.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Target Archer Farms 1.99 Walmart Sam's Choice 1.98 Whole Foods MdAt Wellshire Farms 4.99 3.99 antibiotic-free Niman Ranch 6.99 antibiotic-free n/i 3.99 DE ACME Markets Lancaster 1.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Food Lion Smithfield 1.39 w/ store card Smithfield 1.79 w/o store card Fresh Grocer Cook's 0.39 0.39 w/ $100 purchase; limit 1 Cook's 2.99 1.49 1.49 Carando 2.99 Hatfield 3.39 Giant Food Giant 1.99 1.99 1.19 0.99 2.99 Smithfield 2.99 Kentucky Legend 3.99 Nature's Promise 4.99 antibiotic-free Great Valu Markets Smithfield 1.79 John F. Martin 2.19 2.19 Sugardale 1.19 0.99 Harris Teeter Harris Teeter 2.69 4.99 3.67 Harris Teeter 1.99 limit 2 HT Traders 2.29 3.99 Hormel Cure 81 4.99 Smithfield 3.99 2.49 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 100 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in DE Harris Teeter Smithfield Pecan 3.69 (cont) (continued) n/i 3.49 IGA Stores NJ/PA Hatfield 1.69 w/ $15 purchase Hatfield 2.49 1.99 1.99 2.99 3.49 Redner's Hatfield 2.98 Hormel 1.98 Smithfield 1.48 Redner's 1.98 n/i 1.68 Safeway Eastern Smithfield Glazed 3.99 w/ store card Smithfield Pecan 3.49 Smithfield 2.49 2.49 3.99 Signature Select 2.99 3.99 Hormel Cure 81 1.99 w/ store card; limit 1 Hormel Cure 81 4.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 ShopRite Cook's 2.99 1.99 Cook's 1.00 free w/ $300 purchase; store card Hatfield 3.49 Farm Promise 5.99 antibiotic-free ShurSave Best Yet 2.99 2.99 2.29 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Walmart Sam's Choice 1.98 Weis Markets Weis 2.99 w/ store card Weis 1.29 w/ point redemption; limit 1 Smithfield 2.99 w/ store card Smithfield 1.29 w/ point redemption; limit 1 From the Smokehouse 2.99 w/ store card From the Smokehouse 2.19 w/ point redemption; limit 1 Hatfield 3.29 Kunzler 3.29 MA Adams Superfood Alexander & Hornung 1.99 3.99 AF Basket Cook's 2.79 1.39 1.29 3.49 Sugardale 1.39 1.29 3.49

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MA AF Basket Hormel Cure 81 2.79 (cont) (continued) n/i 1.29 AG New England n/i 1.49 Sugardale 1.99 1.09 0.89 Shurfine 2.59 2.79 2.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Associated Cook's 1.69 1.49 Sugardale 3.99 Big Y Buckley Farms 2.59 Big Y 2.29 Carando 2.59 Cook's 1.39 1.29 Bravo n/i 1.69 Cook's 2.69 1.79 1.59 C-Town Cook's 2.69 1.79 1.59 Compare Foods n/i 1.69 1.49 Cook's 2.49 Sugardale 3.99 Crosby's Hummel Bros. 2.99 Donelan's Triple M 3.99 Smithfield 4.99 Cook's 2.79 Carando 2.99 Food City Cook's 1.99 1.29 0.99 Hummel Bros. 1.77 Alexander & Hornung 1.99 Geissler's Triple M 2.99 Smithfield 1.99 Carando 2.49 Alexander & Hornung 1.99 Hannaford Hannaford 1.99 Smithfield 2.49 Market 32 Cook's 2.49 Alexander & Hornung 2.49 2.69 Market Basket Carando 2.49 spiral-cut Hatfield 2.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 102 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MA Market Basket Leidy's 3.69 (cont) (continued) Sugardale 1.09 0.99 Smithfield 1.09 0.99 Cook's 2.49 1.69 1.49 Price Chopper Cook's 2.49 1.39 0.99 Alexander & Hornung 2.49 2.69 Roche Bros. Alexander & Hornung 2.29 Carando 2.99 Cook's 1.69 1.49 Kentucky Legend 4.99 Roche Bros. 2.49 Triple M 3.99 Roche Bros. 2.49 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Seabra Foods n/i 1.19 Budaball 2.99 Kretschmar 2.49 Shaw's Cook's 2.49 Hormel Cure 81 2.49 Smithfield 2.99 Star Market Smithfield 2.99 2.99 Carando 2.49 Stop & Shop Stop & Shop 1.99 1.99 1.19 0.99 Carando 2.49 3.99 spiral Kentucky Legend 3.99 Triple M 3.99 Smithfield 2.99 Nature's Promise 4.99 antibiotic-free Target Archer Farms 1.99 Tops Market Smithfield 1.99 2.29 2.49 1.29 1.19 4.49 2.99 Tops 2.69 2.99 Sahlen's 3.99 3.99 Smith's 3.99 3.99 Trucchi's Cook's 1.99 1.49 1.19 Carando 2.49 4.99 spiral Hormel Cure 81 4.79 Triple M 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 103 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MA Walmart Sam's Choice 1.98 (cont) Wegman's Wegman's 2.99 2.99 4.29 4.89 Wegman's Signature 5.99 Whole Foods NAtl Wellshire Farms 3.99 antibiotic-free MD ACME Markets Lancaster 1.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Associated Cook's 1.69 1.49 Sugardale 3.99 Food Lion Smithfield 1.39 w/ store card Smithfield 1.79 w/o store card Giant Eagle Sugardale 2.69 1.49 2.99 Giant Eagle 3.29 1.99 2.49 Hillshire Farm 3.59 Giant Food Giant 1.99 1.99 1.19 0.99 2.99 Smithfield 2.99 Kentucky Legend 3.99 Nature's Promise 4.99 antibiotic-free Graul's Market Smithfield 2.79 Kunzler 2.99 Great Valu Markets Smithfield 1.79 John F. Martin 2.19 2.19 Sugardale 1.19 0.99 Harris Teeter Harris Teeter 2.69 4.99 3.67 Harris Teeter 1.99 limit 2 HT Traders 2.29 3.99 Hormel Cure 81 4.99 Smithfield 3.99 2.49 3.99 Smithfield Pecan 3.69 n/i 3.49 Kennie's Market John F. Martin 2.39 2.39 3.49 3.49 Kunzler 1.99 Alexander & Hornung 2.39 1.39 1.39 Leidy's 4.99 Martin's Food Giant 1.99 1.99 1.19 0.99 Berk's 3.49 Kunzler 3.49

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MD Martin's Food Kentucky Legend 3.49 (cont) (continued) Smithfield 2.99 Redner's Hatfield 2.98 Hormel 1.98 Smithfield 1.48 Redner's 1.98 n/i 1.68 Safeway Eastern Smithfield Glazed 3.99 w/ store card Smithfield Pecan 3.49 Smithfield 2.49 2.49 3.99 Signature Select 2.99 3.99 Hormel Cure 81 1.99 w/ store card; limit 1 Hormel Cure 81 4.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Shop'n Save Sugardale 2.49 1.99 1.98 2.18 Superior 2.49 2.69 2.89 3.49 Hillshire Farm 2.99 Smithfield 2.99 Silver Star 3.49 3.69 3.79 3.99 ShopRite Cook's 2.99 1.99 Cook's 1.00 free w/ $300 purchase; store card Hatfield 3.49 Farm Promise 5.99 antibiotic-free Shoppers Food Smithfield 1.99 0.99 0.99 ShurSave Best Yet 2.99 2.99 2.29 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Walmart Sam's Choice 1.98 Wegman's Wegman's 2.99 2.99 4.29 4.89 Wegman's Signature 5.99 Weis Markets Weis 2.99 w/ store card Weis 1.29 w/ point redemption; limit 1 Smithfield 2.99 w/ store card Smithfield 1.29 w/ point redemption; limit 1 From the Smokehouse 2.99 w/ store card From the Smokehouse 2.19 w/ point redemption; limit 1

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MD Weis Markets Hatfield 3.29 (cont) (continued) Kunzler 3.29 Whole Foods MdAt Wellshire Farms 4.99 3.99 antibiotic-free Niman Ranch 6.99 antibiotic-free n/i 3.99 ME AG New England n/i 1.49 Sugardale 1.99 1.09 0.89 Shurfine 2.59 2.79 2.99 Food City Cook's 1.99 1.29 0.99 Hummel Bros. 1.77 Alexander & Hornung 1.99 Hannaford Hannaford 1.99 Smithfield 2.49 Price Chopper Cook's 2.49 1.39 0.99 Alexander & Hornung 2.49 2.69 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Shaw's Cook's 2.49 Hormel Cure 81 2.49 Smithfield 2.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Walmart Sam's Choice 1.98 Whole Foods NAtl Wellshire Farms 3.99 antibiotic-free NH AG New England n/i 1.49 Sugardale 1.99 1.09 0.89 Shurfine 2.59 2.79 2.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Hannaford Hannaford 1.99 Smithfield 2.49 Market Basket Carando 2.49 spiral-cut Price Chopper Cook's 2.49 1.39 0.99 Alexander & Hornung 2.49 2.69 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 106 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NH Shaw's Cook's 2.49 (cont) Hormel Cure 81 2.49 Smithfield 2.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Walmart Sam's Choice 1.98 Whole Foods NAtl Wellshire Farms 3.99 antibiotic-free NJ ACME Markets Lancaster 1.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Associated Cook's 1.69 1.49 Sugardale 3.99 Best Market n/i 1.57 1.47 Cook's 2.77 Bravo n/i 1.69 Cook's 2.69 1.79 1.59 C-Town Cook's 2.69 1.79 1.59 Compare Foods n/i 1.69 1.49 Cook's 2.49 Sugardale 3.99 Fine Fare Hatfield 3.99 Cook's 2.39 2.39 1.49 1.39 3.99 Sugardale 3.99 Food Bazaar Sugardale 1.29 0.99 2.49 2.99 Smithfield 2.49 3.49 Smithfield Premium 2.79 Foodtown Smithfield Specialty w/ $400 accumulated prchs; L1 Smithfield Specialty 2.98 Cook's 0.99 free w/ $400 accumulated prchs; L1 Cook's 2.49 1.59 1.49 n/i 1.99 Hormel Cure 81 5.99 Great Valu Markets Smithfield 1.79 John F. Martin 2.19 2.19 Sugardale 1.19 0.99 IGA Stores NJ/PA Hatfield 1.69 w/ $15 purchase Hatfield 2.49 1.99 1.99 2.99 3.49

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NJ Key Food Carando 2.69 2.99 (cont) Cook's 1.99 1.49 1.29 3.99 n/i 2.99 Kings Food Markets Carando 3.99 McKenzie of VT 4.99 antibiotic-free Creekstone Farms 4.99 antibiotic-free Kings 3.99 3.99 4.99 local Met Foods Cook's 2.49 1.69 1.49 Morton Williams n/i 2.99 Pioneer Cook's 2.49 1.69 1.49 Sugardale 3.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Seabra Foods n/i 1.19 ShopRite Cook's 2.99 1.99 Cook's 1.00 free w/ $300 purchase; store card Hatfield 3.49 Farm Promise 5.99 antibiotic-free Stop & Shop Stop & Shop 1.99 1.99 1.19 0.99 Carando 2.49 3.99 spiral Kentucky Legend 3.99 Triple M 3.99 Smithfield 2.99 Nature's Promise 4.99 antibiotic-free Supremo Food Mrkt n/i 0.99 0.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Top Tomato Carando 2.49 Uncle Giuseppe's Cook's 2.99 Walmart Sam's Choice 1.98 Wegman's Wegman's 2.99 2.99 4.29 4.89 Wegman's Signature 5.99 Weis Markets Weis 2.99 w/ store card Weis 1.29 w/ point redemption; limit 1 Smithfield 2.99 w/ store card Smithfield 1.29 w/ point redemption; limit 1 From the Smokehouse 2.99 w/ store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 108 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NJ Weis Markets From the Smokehouse 2.19 w/ point redemption; limit 1 (cont) (continued) Hatfield 3.29 Kunzler 3.29 Western Beef Sugardale 0.39 w/ $100 purchase; limit 1 Vernon Manor 0.39 w/ $100 purchase; limit 1 Whole Foods MdAt Wellshire Farms 4.99 3.99 antibiotic-free Niman Ranch 6.99 antibiotic-free n/i 3.99 Whole Foods NE Wellshire Farms 3.99 antibiotic-free NY ACME Markets Lancaster 1.99 AF Basket Cook's 2.79 1.39 1.29 3.49 Sugardale 1.39 1.29 3.49 Hormel Cure 81 2.79 n/i 1.29 AG New England n/i 1.49 Sugardale 1.99 1.09 0.89 Shurfine 2.59 2.79 2.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Associated Cook's 1.69 1.49 Sugardale 3.99 Best Market n/i 1.57 1.47 Cook's 2.77 Big M Superior 2.59 Sugardale 2.69 Bravo n/i 1.69 Cook's 2.69 1.79 1.59 C-Town Cook's 2.69 1.79 1.59 Compare Foods n/i 1.69 1.49 Cook's 2.49 Sugardale 3.99 D'Agostino's Cook's 3.49 2.49 2.49 Triple M 5.99 DeCiccio Market Cook's 2.99 Fine Fare Hatfield 3.99 Cook's 2.39 2.39 1.49 1.39 3.99 Sugardale 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 109 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NY Food Bazaar Sugardale 1.29 0.99 2.49 2.99 (cont) Smithfield 2.49 3.49 Smithfield Premium 2.79 Foodtown Smithfield Specialty w/ $400 accumulated prchs; L1 Smithfield Specialty 2.98 Cook's 0.99 free w/ $400 accumulated prchs; L1 Cook's 2.49 1.59 1.49 n/i 1.99 Hormel Cure 81 5.99 Giunta's Cook's 2.19 1.99 Carando 2.99 Great American Sugardale 1.79 1.79 1.29 0.99 Alexander & Hornung 1.99 Cumberland Gap 2.29 Gristede's Cook's 2.49 2.49 Hannaford Hannaford 1.99 Smithfield 2.49 Key Food Carando 2.69 2.99 Cook's 1.99 1.49 1.29 3.99 n/i 2.99 King Kullen Smithfield 2.49 1.49 1.29 3.99 Kings Food Markets Carando 3.99 McKenzie of VT 4.99 antibiotic-free Creekstone Farms 4.99 antibiotic-free Kings 3.99 3.99 4.99 local Market 32 Cook's 2.49 Alexander & Hornung 2.49 2.69 Met Foods Cook's 2.49 1.69 1.49 Morton Williams n/i 2.99 Peck's Markets Alexander & Hornung 1.19 Pioneer Cook's 2.49 1.69 1.49 Sugardale 3.99 Price Chopper Cook's 2.49 1.39 0.99 Alexander & Hornung 2.49 2.69 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 110 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NY Shop'n Save Sugardale 2.49 1.99 1.98 2.18 (cont) Superior 2.49 2.69 2.89 3.49 Hillshire Farm 2.99 Smithfield 2.99 Silver Star 3.49 3.69 3.79 3.99 ShopRite Cook's 2.99 1.99 Cook's 1.00 free w/ $300 purchase; store card Hatfield 3.49 Farm Promise 5.99 antibiotic-free Stop & Shop Stop & Shop 1.99 1.99 1.19 0.99 Carando 2.49 3.99 spiral Kentucky Legend 3.99 Triple M 3.99 Smithfield 2.99 Nature's Promise 4.99 antibiotic-free Target Archer Farms 1.99 The Fresh Market n/i 2.99 Top Tomato Carando 2.49 Tops Market Smithfield 1.99 2.29 2.49 1.29 1.19 4.49 2.99 Tops 2.69 2.99 Sahlen's 3.99 3.99 Smith's 3.99 3.99 Trade Fair Cook's 1.39 0.99 Uncle Giuseppe's Cook's 2.99 Walmart Sam's Choice 1.98 Wegman's Wegman's 2.99 2.99 4.29 4.89 Wegman's Signature 5.99 Weis Markets Weis 2.99 w/ store card Weis 1.29 w/ point redemption; limit 1 Smithfield 2.99 w/ store card Smithfield 1.29 w/ point redemption; limit 1 From the Smokehouse 2.99 w/ store card From the Smokehouse 2.19 w/ point redemption; limit 1 Hatfield 3.29 Kunzler 3.29

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NY Western Beef Sugardale 0.39 w/ $100 purchase; limit 1 (cont) Vernon Manor 0.39 w/ $100 purchase; limit 1 Whole Foods NE Wellshire Farms 3.99 antibiotic-free PA ACME Markets Lancaster 1.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Associated Cook's 1.69 1.49 Sugardale 3.99 Big M Superior 2.59 Sugardale 2.69 Boyer's Food Market Berks 3.27 Sugardale 2.47 1.47 1.47 Bravo n/i 1.69 Cook's 2.69 1.79 1.59 C-Town Cook's 2.69 1.79 1.59 Family Owned John F. Martin 2.99 3.29 3.29 Fine Fare Hatfield 3.99 Cook's 2.39 2.39 1.49 1.39 3.99 Sugardale 3.99 Foodland Sugardale 2.29 1.99 2.09 Foodtown Smithfield Specialty w/ $400 accumulated prchs; L1 Smithfield Specialty 2.98 Cook's 0.99 free w/ $400 accumulated prchs; L1 Cook's 2.49 1.59 1.49 n/i 1.99 Hormel Cure 81 5.99 Food Lion Smithfield 1.39 w/ store card Smithfield 1.79 w/o store card Fresh Grocer Cook's 0.39 0.39 w/ $100 purchase; limit 1 Cook's 1.49 1.49 Carando 2.99 Hatfield 3.39 Giant Eagle Sugardale 2.69 1.49 2.99 Giant Eagle 3.29 1.99 2.49 Hillshire Farm 3.59

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in PA Giant Food Stores Giant 1.99 1.99 1.19 0.99 (cont) Berk's 3.49 Kunzler 3.49 Kentucky Legend 3.49 Smithfield 2.99 Nature's Promise 4.99 antibiotic-free Gordon Food Service GFS 2.29 1.99 1.99 Great Valu Markets Smithfield 1.79 John F. Martin 2.19 2.19 Sugardale 1.19 0.99 Ideal Market Alexander & Hornung 1.19 Sugardale 2.29 IGA Stores NJ/PA Hatfield 1.69 w/ $15 purchase Hatfield 2.49 1.99 1.99 2.99 3.49 IGA SpartanNash Kentucky Legend 3.99 Superior 1.99 w/ $35 purchase Cumberland Gap 1.99 2.29 w/ $25 purchase Open Acres 1.89 1.99 Karn's Karn's 2.69 2.89 Kunzler 3.49 2.89 Smithfield 2.99 1.69 1.69 2.19 John F. Martin Berk's 3.99 Kessler's 3.59 Kennie's Market John F. Martin 3.49 3.49 Kuhn's Market Silver Star 3.29 3.49 3.69 3.79 3.99 Country Inn 2.29 2.49 2.99 Sugardale 2.99 1.99 2.19 2.99 Key Food Carando 2.69 2.99 Cook's 1.99 1.49 1.29 3.99 n/i 2.99 Landis Supermarkets Hatfield 2.49 Leidy's 2.49 John F. Martin 2.49 Smithfield 2.49 Martin's Food Giant 1.99 1.99 1.19 0.99 Berk's 3.49

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in PA Martin's Food Kunzler 3.49 (cont) (continued) Kentucky Legend 3.49 Smithfield 2.99 Pioneer Cook's 2.49 1.69 1.49 Sugardale 3.99 Price Chopper Cook's 2.49 1.39 0.99 Alexander & Hornung 2.49 2.69 Redner's Hatfield 2.98 Hormel 1.98 Smithfield 1.48 Redner's 1.98 n/i 1.68 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Shop'n Save Sugardale 2.49 1.99 1.98 2.18 Superior 2.49 2.69 2.89 3.49 Hillshire Farm 2.99 Smithfield 2.99 Silver Star 3.49 3.69 3.79 3.99 ShopRite Cook's 2.99 1.99 Cook's 1.00 free w/ $300 purchase; store card Hatfield 3.49 Farm Promise 5.99 antibiotic-free ShurSave Best Yet 2.99 2.99 2.29 ShurSave NE Penn Best Yet 1893 2.49 2.79 Sparkle Markets Sugardale 2.79 3.49 Supremo Food Mrkt n/i 0.99 0.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Tops Market Smithfield 1.99 2.29 2.49 1.29 1.19 4.49 2.99 Tops 2.69 2.99 Sahlen's 3.99 3.99 Smith's 3.99 3.99 Walmart Sam's Choice 1.98 Wegman's Wegman's 2.99 2.99 4.29 4.89 Wegman's Signature 5.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 114 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in PA Weis Markets Weis 2.99 w/ store card (cont) Weis 1.29 w/ point redemption; limit 1 Smithfield 2.99 w/ store card Smithfield 1.29 w/ point redemption; limit 1 From the Smokehouse 2.99 w/ store card From the Smokehouse 2.19 w/ point redemption; limit 1 Hatfield 3.29 Kunzler 3.29 Whole Foods MdAt Wellshire Farms 4.99 3.99 antibiotic-free Niman Ranch 6.99 antibiotic-free n/i 3.99 RI Adams Superfood Alexander & Hornung 1.99 3.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Associated Cook's 1.69 1.49 Sugardale 3.99 Bravo n/i 1.69 Cook's 2.69 1.79 1.59 Compare Foods n/i 1.69 1.49 Cook's 2.49 Sugardale 3.99 Dave's Marketplace Hummel 1.99 Cook's 2.99 Carando 3.99 Boar's Head 5.99 Triple M 3.99 3.99 Alexander & Hornung 2.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Seabra Foods n/i 1.19 Budaball 2.99 Kretschmar 2.49 Shaw's Cook's 2.49 Hormel Cure 81 2.49 Smithfield 2.99 Stop & Shop Stop & Shop 1.99 1.99 1.19 0.99 Carando 2.49 3.99 spiral Kentucky Legend 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 115 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in RI Stop & Shop Triple M 3.99 (cont) (continued) Smithfield 2.99 Nature's Promise 4.99 antibiotic-free Target Archer Farms 1.99 Walmart Sam's Choice 1.98 Whole Foods NAtl Wellshire Farms 3.99 antibiotic-free VT AG New England n/i 1.49 Sugardale 1.99 1.09 0.89 Shurfine 2.59 2.79 2.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Food City Cook's 1.99 1.29 0.99 Hummel Bros. 1.77 Alexander & Hornung 1.99 Hannaford Hannaford 1.99 Smithfield 2.49 Price Chopper Cook's 2.49 1.39 0.99 Alexander & Hornung 2.49 2.69 Shaw's Cook's 2.49 Hormel Cure 81 2.49 Smithfield 2.99 Tops Market Smithfield 1.99 2.29 2.49 1.29 1.19 4.49 2.99 Tops 2.69 2.99 Sahlen's 3.99 3.99 Smith's 3.99 3.99 Walmart Sam's Choice 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 116 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in SOUTHEASTERN U.S. - AL,FL,GA,KY,MS,NC,SC,TN,VA,WV AL A&R Supermarkets Sugar Tree 1.53 Sugardale 1.08 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Bruce's Foodland Bryan 2.59 Cook's 1.19 Sugar Tree 1.99 Kentucky Legend 3.59 3.59 Clifty Farms 1.99 Cash Saver Clifty Farms 1.75 Best Choice 1.71 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Food for Le$$ Cook's 1.38 1.18 Sugar Tree 1.77 Smithfield 2.94 Food Giant Kentucky Legend 2.98 Clifty Farms 1.98 Greer's Market Hormel 2.17 Sugardale 1.45 1.53 Hometown Market Sugardale 1.29 Carolina Pride 1.59 Ingle's Markets Smithfield 1.38 Cades Cove 2.38 Hormel Cure 81 3.98 3.98 Kroger Atlanta Kroger 2.49 w/ store card Smithfield 1.69 Private Selection 3.99 Kroger Nashville Kroger 1.99 Cook's 1.49 1.49 Kentucky Legend 3.99 Lucky's Supermarket Sugardale 1.19 Cook's 1.49 1.19 Kentucky Legend 3.29

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 117 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in AL Lucky's Supermarket Best Choice 1.89 (cont) (continued) Clifty Farms 1.99 Piggly Wiggly HAC Cook's 1.39 1.29 3.49 Best Choice 1.79 Piggly Wiggly Hchn Cook's 1.59 1.59 1.39 3.19 Kentucky Legend 3.89 3.99 3.99 Best Choice 1.99 Sugardale 0.99 Sugar Tree 1.99 Piggly Wiggly Inc. Cook's 1.99 1.59 1.39 Smithfield 1.99 Carolina Pride 1.69 Piggly Wiggly JTM Sugardale 1.29 Publix Publix 2.49 1.99 1.99 4.99 Ramey's Sugardale 1.38 0.98 Best Choice 1.75 Kentucky Legend 3.98 Rouses Hormel Cure 81 1.99 Sugardale 1.19 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Shop-Rite Cook's 1.29 Smithfield 1.29 Sugar Tree 1.79 Kentucky Legend 3.59 Clifty Farms 1.99 Sprout's Market Sprout's 2.49 Target Archer Farms 1.99 The Fresh Market n/i 2.99 United Grocery Amish Valley 1.19 0.99 Jamestown 1.49 Daniel Boone 1.99 Vowell's Kentucky Legend 3.49 Best Choice 1.99 Cook's 2.49 n/i 1.39 1.19 Walmart Sam's Choice 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 118 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in AL Western Market Hormel Cure 81 1.99 3.99 (cont) Cook's 1.59 1.39 Royal Premium 1.79 Zeigler 2.99 Whole Foods South American Homestead 3.99 antibiotic-free Winn-Dixie n/i 1.99 1.19 w/ store card Smithfield 2.99 FL ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Bravo Florida n/i 1.79 1.59 1.69 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Food Giant Kentucky Legend 2.98 Clifty Farms 1.98 Gordon Food Service GFS 2.29 1.99 1.99 Greer's Market Hormel 2.17 Sugardale 1.45 1.53 Harris Teeter Harris Teeter 2.69 4.99 3.67 Harris Teeter 1.99 limit 2 HT Traders 2.29 3.99 Hormel Cure 81 4.99 Smithfield 3.99 2.49 3.99 Smithfield Pecan 3.69 n/i 3.49 Harvey's Supermarket n/i 1.79 0.98 0.98 w/ store card Smithfield 1.78 Hitchcock's Sugardale 2.29 1.49 1.39 Kentucky Legend 4.99 Hormel Cure 81 4.99 4.99 n/i 1.69 IGA Florida n/i 1.59 Smithfield 1.99 1.59 1.59 Lucky's Market Lucky's Market 3.49 Piggly Wiggly HAC Cook's 1.19 0.99 Piggly Wiggly Hchn Cook's 1.59 1.59 1.39 3.19 Kentucky Legend 3.89 3.99 3.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in FL Piggly Wiggly Hchn Best Choice 1.99 (cont) (continued) Sugardale 0.99 Sugar Tree 1.99 Publix Publix 2.49 1.99 1.99 4.99 Safeway Florida Smithfield Glazed 3.99 w/ store card Smithfield Pecan 3.49 Smithfield 2.49 3.99 Signature Select 3.99 Hormel Cure 81 1.99 w/ store card; limit 1 Hormel Cure 81 4.99 Select 2.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Scaff's Market Sugardale 2.49 1.39 1.29 Lee Brand 1.39 1.29 Sedano's Farmland 3.99 3.99 Carando 2.99 4.49 Sugardale 2.99 1.49 1.49 3.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Walmart Sam's Choice 1.98 Winn-Dixie n/i 1.99 1.19 w/ store card Smithfield 2.99 Whole Foods FL American Homestead 3.99 antibiotic-free GA ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Bi-Lo n/i 1.79 1.19 0.99 w/ store card Smithfield 2.99 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Food City Food City 1.99 1.99 Food Depot Sugardale 1.77 0.98 Smithfield 2.88 Food Giant Kentucky Legend 2.98 Clifty Farms 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 120 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in GA Food Lion Smithfield 1.39 w/ store card (cont) Smithfield 1.79 w/o store card Food Pride Superior 2.29 2.59 2.69 Jamestown 1.19 0.99 Our Family 2.29 2.59 Sugardale 3.49 Felt's 1.99 Galaxy Food Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Harris Teeter Harris Teeter 2.69 4.99 3.67 Harris Teeter 1.99 limit 2 HT Traders 2.29 3.99 Hormel Cure 81 4.99 Smithfield 3.99 2.49 3.99 Smithfield Pecan 3.69 n/i 3.49 Harvey's Supermarket n/i 1.79 0.98 0.98 w/ store card Smithfield 1.78 IGA Food Stores n/i 1.29 1.19 1.29 Smithfield 3.79 2.99 IGA Stores SthEast Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Ingle's Markets Smithfield 1.38 Cades Cove 2.38 Hormel Cure 81 3.98 3.98 Kroger Atlanta Kroger 2.49 w/ store card Smithfield 1.69 Private Selection 3.99 Lucky's Market Lucky's Market 3.49 Piggly Wiggly Car. n/i 1.99 1.39 1.39 Piggly Wiggly GA Cook's 1.49 1.29 Sugardale 1.99 Smithfield 3.29 Piggly Wiggly HAC Cook's 1.39 1.29 3.49 Best Choice 1.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 121 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in GA Piggly Wiggly Hchn Cook's 1.59 1.59 1.39 3.19 (cont) Kentucky Legend 3.89 3.99 3.99 Best Choice 1.99 Sugardale 0.99 Sugar Tree 1.99 Piggly Wiggly JTM Sugardale 1.29 Publix Publix 2.49 1.99 1.99 4.99 Quality Foods Smithfield 2.29 1.39 1.29 2.79 Carolina Pride 1.69 3.69 Suncrest Farms Save-a-Lot Sugardale 1.19 2.99 2.39 n/i 1.89 1.89 Shop-Rite Cook's 1.29 Smithfield 1.29 Sugar Tree 1.79 Kentucky Legend 3.59 Clifty Farms 1.99 Sprout's Market Sprout's 2.49 Target Archer Farms 1.99 The Fresh Market n/i 2.99 United Grocery Amish Valley 1.19 0.99 Jamestown 1.49 Daniel Boone 1.99 Walmart Sam's Choice 1.98 Wayfield's Sugardale 2.49 Sugardale 0.99 limit 2 Whole Foods South American Homestead 3.99 antibiotic-free Winn-Dixie n/i 1.99 1.19 w/ store card Smithfield 2.99 KY ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Cox IGA Cumberland Gap 2.49 Superior 2.39 Sugardale 1.09 0.99 Smithfield 2.19 Kentucky Legend 3.99 3.99 Clifty Farms 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 122 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in KY Dollar General Mrkt Kentucky Legend 3.95 (cont) Smithfield 1.65 limit 1 John Morrell 1.95 E. W. James Clifty Farms 1.98 Cook's 1.28 1.18 2.98 Carolina Pride 2.88 John Morrell 2.68 Best Choice 1.98 1.98 Food City Food City 1.99 1.99 Food Fair Superior 1.99 2.19 Walnut Creek 2.59 2.49 Kentucky Legend 3.99 Food Giant Kentucky Legend 2.98 Clifty Farms 1.98 Food Lion Smithfield 1.39 w/ store card Smithfield 1.79 w/o store card Food Rite Kentucky Legend 3.49 3.49 Cook's 1.19 Best Choice 1.99 1.99 John Morrell 2.69 2.69 Kentucky Legend 3.49 3.49 n/i 1.19 Clifty Farm 1.99 Tripp 1.99 Foodland Superior 1.98 2.18 Fresh Thyme Fresh Thyme 1.99 Galaxy Food Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Gordon Food Service GFS 2.29 1.99 1.99 IGA Houchen's Smithfield 2.79 1.29 Coon Creek 1.99 Clifty Farms 1.99 Kentucky Legend 3.49 3.69 4.69 Best Choice 1.99 Cumberland Gap 1.99 2.19

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 123 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in KY IGA SpartanNash Kentucky Legend 3.99 (cont) Superior 1.99 w/ $35 purchase Cumberland Gap 1.99 2.29 w/ $25 purchase Open Acres 1.99 IGA Stores OH/KY Sugardale 0.99 Smithfield 1.99 IGA Stores SthEast Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Kroger Cincinnati Private Selection 2.49 3.99 w/ store card Kroger 1.69 w/ store card Cumberland Gap 2.19 Cook's 1.19 1.19 Kroger Delta Kroger 1.99 limit 2 Kroger 2.49 Smithfield 1.69 w/ store card Kroger Louisville Smithfield 1.29 1.29 w/ store card Kroger 1.99 w/ store card Kentucky Legend 2.99 w/ store card Cumberland Gap 2.29 Kroger MidAtlantic Kroger 1.79 Cumberland Gap 1.99 Kroger Nashville Kroger 1.99 Cook's 1.49 1.49 Kentucky Legend 3.99 Lucky's Market Lucky's Market 3.49 Meijer Cook's 1.69 1.29 Sugardale 1.99 Dearborn 3.79 Piggly Wiggly Hchn Cook's 1.59 1.59 1.39 3.19 Kentucky Legend 3.89 3.99 3.99 Best Choice 1.99 Sugardale 0.99 Sugar Tree 1.99 Remke Markets Smithfield 2.49 Kentucky Legend 3.99 Sugardale 1.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 124 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in KY Cumberland Gap 1.89 (cont) Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 SuperVALU Stores Essential Everyday 2.49 1.69 1.79 2.99 2.99 Hormel Cure 81 2.49 3.99 3.99 Cloverdale 3.99 Target Archer Farms 1.99 TC Grocery Kretschmar 1.99 2.48 Best Choice 1.99 Cook's 1.39 1.39 The Fresh Market n/i 2.99 United Grocery Amish Valley 1.19 0.99 Jamestown 1.49 Daniel Boone 1.99 ValuMarket Best Choice 1.99 1.99 Cook's 1.39 1.29 Kentucky Legend 3.49 Fischer's 2.49 2.69 Walmart Sam's Choice 1.98 Whole Foods MdAt Wellshire Farms 4.99 3.99 antibiotic-free Niman Ranch 6.99 antibiotic-free n/i 3.99 MS AG Baton Rouge John Morrell 1.99 Smithfield 1.99 1.29 1.19 Sugardale 1.99 1.29 1.19 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Corner Market Smithfield 1.99 Sugardale 0.99 Polk's 3.69 local Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Food Giant Kentucky Legend 2.98 Clifty Farms 1.98 Greer's Market Hormel 2.17 Sugardale 1.45 1.53

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 125 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MS Grocery Depot Jamestown 1.15 0.88 limit 2 (cont) Smithfield 1.81 Kroger Delta Kroger 1.99 limit 2 Kroger 2.49 Smithfield 1.69 w/ store card Mac's Fresh Market Jamestown 1.29 Best Choice 1.89 Piggly Wiggly Hchn Cook's 1.59 1.59 1.39 3.19 Kentucky Legend 3.89 3.99 3.99 Best Choice 1.99 Sugardale 0.99 Sugar Tree 1.99 Piggly Wiggly HGR Cook's 1.49 1.39 Sugar Tree 1.99 Ramey's Sugardale 1.38 0.98 Best Choice 1.75 Kentucky Legend 3.98 Rouses Hormel Cure 81 1.99 Sugardale 1.19 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Superlo Foods Sugardale 0.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Vowell's Kentucky Legend 3.49 Best Choice 1.99 Cook's 2.49 n/i 1.39 1.19 Walmart Sam's Choice 1.98 Whole Foods South American Homestead 3.99 antibiotic-free Winn-Dixie n/i 1.99 1.19 w/ store card Smithfield 2.99 NC ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Bi-Lo n/i 1.79 1.19 0.99 w/ store card Smithfield 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 126 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NC Carlie C's IGA Hatfield 2.99 (cont) Vernon Manor 1.58 Sugardale 2.49 n/i 1.38 1.28 1.28 Compare Foods n/i 1.99 1.59 1.49 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Farm Fresh Smithfield 1.99 1.49 1.49 Food Lion Smithfield 1.39 w/ store card Smithfield 1.79 w/o store card Food Pride Superior 2.29 2.59 2.69 Jamestown 1.19 0.99 Our Family 2.29 2.59 Sugardale 3.49 Felt's 1.99 Fresh Foods Open Acres 1.19 0.99 Jamestown 1.49 Daniel Boone 1.99 Galaxy Food Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Great Valu Market Sugardale 1.99 1.19 0.99 Harris Teeter Harris Teeter 2.69 4.99 3.67 Harris Teeter 1.99 limit 2 HT Traders 2.29 3.99 Hormel Cure 81 4.99 Smithfield 3.99 2.49 3.99 Smithfield Pecan 3.69 n/i 3.49 Harvey's Supermarket n/i 1.79 0.98 0.98 w/ store card Smithfield 1.78 IGA Food Stores n/i 1.29 1.19 1.29 Smithfield 3.79 2.99 IGA Stores SthEast Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 127 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NC Ingle's Markets Smithfield 1.38 (cont) Cades Cove 2.38 Hormel Cure 81 3.98 3.98 Just $ave Foods Smithfield 1.98 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Kroger MidAtlantic Kroger 1.79 Cumberland Gap 1.99 Lowes Foods Smithfield 2.69 2.69 3.99 Smithfield Specialty 2.99 Frick's 1.47 1.47 3.59 Piggly Wiggly Retail Jamestown 1.09 0.99 1.39 Smithfield 2.49 3.29 3.49 Hatfield 2.89 boneless Felt's 1.99 Dan'l Boone 1.79 n/i 1.39 1.78 Piggly Wiggly Stores Country Pride 1.18 Carolina Pride 1.98 1.18 Smithfield 1.98 1.98 1.38 1.28 n/i 1.78 halves @ $1.98 Publix Publix 2.49 1.99 1.99 4.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Target Archer Farms 1.99 The Fresh Market n/i 2.99 United Grocery Amish Valley 1.19 0.99 Jamestown 1.49 Daniel Boone 1.99 Walmart Sam's Choice 1.98 Whole Foods South American Homestead 3.99 antibiotic-free SC ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Bi-Lo n/i 1.79 1.19 0.99 w/ store card Smithfield 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 128 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in SC Dollar General Mrkt Kentucky Legend 3.95 (cont) Smithfield 1.65 limit 1 John Morrell 1.95 Food Lion Smithfield 1.39 w/ store card Smithfield 1.79 w/o store card Galaxy Food Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Harris Teeter Harris Teeter 2.69 4.99 3.67 Harris Teeter 1.99 limit 2 HT Traders 2.29 3.99 Hormel Cure 81 4.99 Smithfield 3.99 2.49 3.99 Smithfield Pecan 3.69 n/i 3.49 Harvey's Supermarket n/i 1.79 0.98 0.98 w/ store card Smithfield 1.78 IGA Food Stores n/i 1.29 1.19 1.29 Smithfield 3.79 2.99 IGA Stores SthEast Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Ingle's Markets Smithfield 1.38 Cades Cove 2.38 Hormel Cure 81 3.98 3.98 Kroger Atlanta Kroger 2.49 w/ store card Smithfield 1.69 Private Selection 3.99 Lowes Foods Smithfield 2.69 2.69 3.99 Smithfield Specialty 2.99 Frick's 1.47 1.47 3.59 Piggly Wiggly Car. n/i 1.99 1.39 1.39 Publix Publix 2.49 1.99 1.99 4.99 Quality Foods Smithfield 2.29 1.39 1.29 2.79 Carolina Pride 1.69 3.69 Suncrest Farms

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 129 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in SC Save-a-Lot Sugardale 1.19 2.99 (cont) n/i 1.89 1.89 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Walmart Sam's Choice 1.98 Whole Foods South American Homestead 3.99 antibiotic-free TN ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Cash Saver Clifty Farms 1.75 Best Choice 1.71 Cash Saver TC Clifty Farms 1.75 Kretschmar 2.25 Best Choice 1.67 Cook's 1.28 1.18 Sugar Tree 1.27 Burger's 1.97 Chappell's Bryan 2.59 Sugar Tree 1.79 Cook's 1.59 1.38 1.18 Kentucky Legend 2.98 2.98 Clifty Farm 1.78 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 E. W. James Clifty Farms 1.98 Cook's 1.28 1.18 2.98 Carolina Pride 2.88 John Morrell 2.68 Best Choice 1.98 1.98 Food City Food City 1.99 1.99 Food Country Smithfield 1.99 1.69 1.69 Clifty Farm 1.99 Food Giant Kentucky Legend 2.98 Clifty Farms 1.98 Food Lion Smithfield 1.39 w/ store card Smithfield 1.79 w/o store card

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 130 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in TN Food Rite Kentucky Legend 3.49 3.49 (cont) Cook's 1.19 Best Choice 1.99 1.99 John Morrell 2.69 2.69 Kentucky Legend 3.49 3.49 n/i 1.19 Clifty Farm 1.99 Tripp 1.99 Gordon Food Service GFS 2.29 1.99 1.99 H.G. Hill Kentucky Legend 3.29 3.49 3.99 Cook's 1.39 1.39 1.19 Best Choice 1.89 1.89 Clifty Farms 1.89 IGA Houchen's Smithfield 2.79 1.29 Coon Creek 1.99 Clifty Farms 1.99 Kentucky Legend 3.49 3.69 4.69 Best Choice 1.99 Cumberland Gap 1.99 2.19 IGA Stores OH/KY Sugardale 0.99 Smithfield 1.99 IGA Stores SthEast Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Ingle's Markets Smithfield 1.38 Cades Cove 2.38 Hormel Cure 81 3.98 3.98 Kroger Delta Kroger 1.99 limit 2 Kroger 2.49 Smithfield 1.69 w/ store card Kroger MidAtlantic Kroger 1.79 Cumberland Gap 1.99 Kroger Nashville Kroger 1.99 Cook's 1.49 1.49 Kentucky Legend 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 131 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in TN Lucky's Supermarket Sugardale 1.19 (cont) Cook's 1.49 1.19 Kentucky Legend 3.29 Best Choice 1.89 Clifty Farms 1.99 Osborne's Foods Cook's 1.29 1.29 Carolina Pride 1.39 Best Choice 1.99 1.99 Kentucky Legend 3.49 3.49 Clifty Farms 1.99 Publix Publix 2.49 1.99 1.99 4.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Shop-Rite Cook's 1.29 Smithfield 1.29 Sugar Tree 1.79 Kentucky Legend 3.59 Clifty Farms 1.99 Sprout's Market Sprout's 2.49 Superlo Foods Sugardale 0.99 Target Archer Farms 1.99 TC Grocery Kretschmar 1.99 2.48 Best Choice 1.99 Cook's 1.39 1.39 The Fresh Market n/i 2.99 Tietgen's Best Choice 1.99 1.99 Carolina Pride 1.39 Kentucky Legend 3.49 3.49 Clifty Farm 1.99 United Grocery Amish Valley 1.19 0.99 Jamestown 1.49 Daniel Boone 1.99 Walmart Sam's Choice 1.98 Whole Foods South American Homestead 3.99 antibiotic-free VA ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 132 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in VA Associated Cook's 1.69 1.49 (cont) Sugardale 3.99 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Farm Fresh Smithfield 1.99 1.49 1.49 Food City Food City 1.99 1.99 Food Country Smithfield 1.99 1.69 1.69 Clifty Farm 2.69 Food Lion Smithfield 1.39 w/ store card Smithfield 1.79 w/o store card Galaxy Food Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Giant Food Giant 1.99 1.99 1.19 0.99 2.99 Smithfield 2.99 Kentucky Legend 3.99 Nature's Promise 4.99 antibiotic-free Grants Cumberland Gap 1.29 Great Valu Market Sugardale 1.99 1.19 0.99 Harris Teeter Harris Teeter 2.69 4.99 3.67 Harris Teeter 1.99 limit 2 HT Traders 2.29 3.99 Hormel Cure 81 4.99 Smithfield 3.99 2.49 3.99 Smithfield Pecan 3.69 n/i 3.49 IGA Stores SthEast Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Ingle's Markets Smithfield 1.38 Cades Cove 2.38 Hormel Cure 81 3.98 3.98 Kroger MidAtlantic Kroger 1.79 Cumberland Gap 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 133 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in VA Lowes Foods Smithfield 2.69 2.69 3.99 (cont) Smithfield Specialty 2.99 Frick's 1.47 1.47 3.59 Martin's Food Giant 1.99 1.99 1.19 0.99 Berk's 3.49 Kunzler 3.49 Kentucky Legend 3.49 Smithfield 2.99 Piggly Wiggly Retail Jamestown 1.09 0.99 1.39 Smithfield 2.49 3.29 3.49 Hatfield 2.89 boneless Felt's 1.99 Dan'l Boone 1.79 n/i 1.39 Piggly Wiggly Stores Country Pride 1.18 Carolina Pride 1.98 1.18 Smithfield 1.98 1.98 1.38 1.28 n/i 1.78 halves @ $1.98 Publix Publix 2.49 1.99 1.99 4.99 Safeway Eastern Smithfield Glazed 3.99 w/ store card Smithfield Pecan 3.49 Smithfield 2.49 2.49 3.99 Signature Select 2.99 3.99 Hormel Cure 81 1.99 w/ store card; limit 1 Hormel Cure 81 4.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Shop'n Save Sugardale 2.49 1.99 1.98 2.18 Superior 2.49 2.69 2.89 3.49 Hillshire Farm 2.99 Smithfield 2.99 Silver Star 3.49 3.69 3.79 3.99 Shoppers Food Smithfield 1.99 0.99 0.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Walmart Sam's Choice 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 134 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in VA Wegman's Wegman's 2.99 2.99 4.29 4.89 (cont) Wegman's Signature 5.99 Weis Markets Weis 2.99 w/ store card Weis 1.29 w/ point redemption; limit 1 Smithfield 2.99 w/ store card Smithfield 1.29 w/ point redemption; limit 1 From the Smokehouse 2.99 w/ store card From the Smokehouse 2.19 w/ point redemption; limit 1 Hatfield 3.29 Kunzler 3.29 Whole Foods MdAt Wellshire Farms 4.99 3.99 antibiotic-free Niman Ranch 6.99 antibiotic-free n/i 3.99 WV ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Food Fair Superior 1.99 2.19 Walnut Creek 2.59 2.49 Kentucky Legend 3.99 Food Lion Smithfield 1.39 w/ store card Smithfield 1.79 w/o store card Galaxy Food Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Giant Eagle Sugardale 2.69 1.49 2.99 Giant Eagle 3.29 1.99 2.49 Hillshire Farm 3.59 Grants Cumberland Gap 1.29 Great Valu Market Sugardale 1.99 1.19 0.99 IGA Stores SthEast Smithfield 1.98 1.28 1.28 Kentucky Legend 4.28 Hormel Cure 81 3.98 4.98 Kroger Columbus Private Selection 2.99 Sugardale 1.29 Cumberland Gap 1.99 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 135 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in WV Kroger MidAtlantic Kroger 1.79 (cont) Cumberland Gap 1.99 Martin's Food Giant 1.99 1.99 1.19 0.99 Berk's 3.49 Kunzler 3.49 Kentucky Legend 3.49 Smithfield 2.99 Piggly Wiggly Stores Country Pride 1.18 Carolina Pride 1.98 1.18 Smithfield 1.98 1.98 1.38 1.28 n/i 1.78 halves @ $1.98 Riesbeck's Sugardale 2.29 Smithfield 2.59 Best Choice 2.19 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Shop'n Save Sugardale 2.49 1.99 1.98 2.18 Superior 2.49 2.69 2.89 3.49 Hillshire Farm 2.99 Smithfield 2.99 Silver Star 3.49 3.69 3.79 3.99 Sparkle Markets Sugardale 2.79 3.49 Target Archer Farms 1.99 Walmart Sam's Choice 1.98 Weis Markets Weis 2.99 w/ store card Weis 1.29 w/ point redemption; limit 1 Smithfield 2.99 w/ store card Smithfield 1.29 w/ point redemption; limit 1 From the Smokehouse 2.99 w/ store card From the Smokehouse 2.19 w/ point redemption; limit 1 Hatfield 3.29 Kunzler 3.29

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 136 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MIDWESTERN U.S. - IA,IL,IN,MI,MN,ND,NE,OH,SD,WI IA Affiliated Foods MW Double G 1.69 1.49 3.59 Sugardale 3.49 Cook's 1.18 0.98 Hormel Cure 81 3.69 3.69 Best Choice 1.88 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Family Fare Open Acres 1.99 Family Foods Open Acres 1.99 1.89 1.99 1.39 1.09 Our Family 1.99 1.89 1.99 Fareway Smithfield 1.99 Fareway 3.49 3.69 Webster City 2.99 Fisher's Jack & Jill Open Acres 2.19 1.89 1.99 1.29 0.99 Cloverdale 3.99 Food Pride Our Family 1.89 1.99 1.39 1.09 Open Acres 1.99 1.89 1.99 1.39 1.09 Cloverdale 3.99 Fresh Thyme Fresh Thyme 1.99 Hometown Foods Cook's 1.49 1.19 Hormel Cure 81 1.97 3.48 Hy-Vee Frick's 1.48 1.48 Hy-Vee 2.19 2.39 2.99 Hormel Cure 81 3.99 Cook's 1.99 Jewel-Osco Smithfield 3.99 3.99 Cook's 2.49 1.59 1.29 Frick's 1.99 Lucky's Market Lucky's Market 3.49 Maynard's Foods Cook's 1.49 1.39 John Morrell 1.88 1.98 Frick's 3.99 Kretschmar 2.78 2.78 No Frills Open Acres 1.99 Price Chopper Cook's 1.79 Farmland 3.29

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 137 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in IA Price Chopper Hormel Cure 81 2.99 (cont) (continued) Smithfield 2.99 Quillin's Cook's 1.49 John Morrell 2.19 Quillin's 3.49 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Schnuck's Kretschmar 3.49 5.49 Double G 5.49 Kentucky Legend 5.49 Schnuck's 2.49 Frick's 1.79 3.99 3.99 Sunshine Foods Double G 1.49 1.49 Best Choice 1.77 1.77 John Morrell 1.99 2.29 Super Saver Cedar Hollow 2.98 local Best Choice 1.77 1.77 Target Archer Farms 1.99 Thriftway Stores Farmland 3.79 3.79 Hormel Cure 81 3.99 3.99 Cook's 1.69 1.69 2.99 Best Choice 1.89 1.89 Smithfield 2.29 2.79 Kretschmar 2.99 2.99 Walmart Sam's Choice 1.98 Whole Foods MW Wellshire Farms 3.99 5.99 antibiotic-free IL Affiliated Foods MW Double G 1.69 1.49 3.59 Sugardale 3.49 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Angelo Caputo's Frick's 1.49 1.29 Hillshire Farm 2.99 2.79 Berkot's Berkot's 2.49 2.99 Sugardale 1.39 1.19 Hillshire Farm 2.99 Tyson 2.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 138 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in IL Borowiak's IGA EMGE 3.49 3.69 (cont) Cumberland Gap 1.99 2.49 2.99 2.99 Smithfield 2.49 Frick's 2.49 1.49 1.49 3.99 Kretschmar 1.99 Kentucky Legend 3.99 3.99 Brookhaven Frick's 1.99 1.49 1.29 Butera Market Sugardale 1.69 1.39 2.99 County Market Korn 3.99 Cub Foods Hormel Cure 81 1.99 3.99 3.99 Cook's 1.59 1.59 Dierberg's Mickelberry 2.97 Dierberg's 2.77 Double G 3.89 Kretschmar 2.97 Fairplay Foods Sugardale 0.89 0.69 w/ $10 purchase; limit 1 Cook's 0.89 0.69 w/ $10 purchase; limit 1 Sugardale 1.99 1.59 Smithfield 1.59 Cook's 1.99 Kentucky Legend 3.99 3.99 3.99 Fareway Smithfield 1.99 Fareway 3.49 3.69 Webster City 2.99 Fisher's Jack & Jill Open Acres 2.19 1.89 1.99 1.29 0.99 Cloverdale 3.99 Food 4 Less Cook's 1.59 1.59 Hormel 2.49 Food Pride Our Family 1.89 1.99 1.39 1.09 Open Acres 1.99 1.89 1.99 1.39 1.09 Cloverdale 3.99 Fresh Thyme Fresh Thyme 1.99 Garden Fresh Market Cook's 1.49 Gordon Food Service GFS 2.29 1.99 1.99 Heinen's Niman Ranch 6.99 antibiotic-free Heinen's 4.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 139 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in IL Hy-Vee Frick's 1.48 1.48 (cont) Hy-Vee 2.19 2.39 2.99 Hormel Cure 81 3.99 Cook's 1.99 IGA Houchen's Smithfield 2.79 1.29 Coon Creek 1.99 Clifty Farms 1.99 Kentucky Legend 3.49 3.69 4.69 Best Choice 1.99 Cumberland Gap 1.99 2.19 IGA Stores IL/IN Kretschmar 2.69 2.49 2.49 Frick's 1.99 1.79 Jewel-Osco Smithfield 3.99 3.99 Cook's 2.49 1.59 1.29 Frick's 1.99 Kirby Foods IGA Kretschmar 2.69 2.49 2.49 Frick's 1.99 1.79 Kroger Central Private Selection 2.99 w/ store card n/i 1.19 w/ store card Kroger 1.99 w/ store card Cumberland Gap 1.99 w/ store card Sugardale 1.19 w/ store card Kroger Louisville Smithfield 1.29 1.29 w/ store card Kroger 1.99 w/ store card Kentucky Legend 2.99 w/ store card Cumberland Gap 2.29 Mariano's Fresh Roundy's 3.75 Meijer Cook's 1.69 1.29 Sugardale 1.99 Dearborn 3.79 Pete's Market Cook's 1.99 1.19 0.99 2.99 Piggly Wiggly MW Sugardale 1.49 1.29 Badger 3.49 3.99 Ruler Foods Cumberland Gap 1.89 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 140 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in IL Schnuck's Kretschmar 3.49 5.49 (cont) Double G 5.49 Kentucky Legend 5.49 Schnuck's 2.49 Frick's 1.79 3.99 3.99 Schuette's Market n/i 1.29 1.09 2.58 Sugardale 1.97 Ozark Pride 1.97 local Miller 1.97 local Shop & Save Hillshire Farm 2.99 2.59 Alexander & Hornung 2.39 Sugardale 1.19 1.19 Shop'n Save Kretschmar 1.99 2.99 Smithfield 2.49 Hillshire Farm 2.99 2.59 Frick's 1.59 Strack & VanTil Hillshire Farm 2.49 2.49 1.99 2.09 w/ $25 purchase; limit 1 Kentucky Legend 3.69 3.69 Sugardale 1.99 1.29 1.19 Cook's 1.99 Sullivan's Sugardale 1.98 1.38 1.18 0.98 1.98 Hillshire Farm 2.69 2.79 Sunset Foods Hillshire Farm 2.99 2.99 Sunset 3.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Tony's Finer Foods Cook's 2.49 1.29 0.99 2.99 limit 2 Hillshire Farm 2.99 2.99 Ultra Foods Sugardale 1.08 0.98 limit 1 Sugardale 1.98 1.28 1.18 Cook's 1.98 Hillshire Farm 2.98 2.48 Kentucky Legend 3.69 3.69 Valli Produce Frick's 1.09 0.99 Alexander & Hornung 1.99 Sugardale 2.79 Walmart Sam's Choice 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 141 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in IL Walt's Food Center Sugardale 1.29 0.99 (cont) Tyson 1.99 Walt's 3.59 3.69 Hillshire Farm 2.89 2.99 2.79 2.89 Kentucky Legend 3.89 3.99 Frick's 1.69 1.49 Whole Foods MW Wellshire Farms 3.99 5.99 antibiotic-free IN Al's Supermarkets Smithfield 2.49 Al's Signature 3.49 Kentucky Legend 3.49 3.69 Frick's 1.99 1.79 3.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Food 4 Less Cook's 1.59 1.59 Hormel 2.49 Fresh Thyme Fresh Thyme 1.99 Gordon Food Service GFS 2.29 1.99 1.99 Harding's Sugardale 1.79 1.29 1.89 Harvest Market Best Choice 1.89 1.89 Kentucky Legend 3.99 Holiday Foods EMGE 3.49 Kentucky Legend 3.49 Cumberland Gap 1.99 2.29 IGA Houchen's Smithfield 2.79 1.29 Coon Creek 1.99 Clifty Farms 1.99 Kentucky Legend 3.49 3.69 4.69 Best Choice 1.99 Cumberland Gap 1.99 2.19 IGA SpartanNash Kentucky Legend 3.99 Superior 1.99 w/ $35 purchase Cumberland Gap 1.99 2.29 w/ $25 purchase Open Acres 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 142 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in IN IGA Stores IL/IN Kretschmar 2.69 2.49 2.49 (cont) Frick's 1.99 1.79 IGA Stores OH/KY Sugardale 0.99 Smithfield 1.99 Jay C Stores Private Selection 2.29 w/ store card Kentucky Legend 2.99 2.99 Jewel-Osco Smithfield 3.99 3.99 Cook's 2.49 1.59 1.29 Frick's 1.99 Kirby Foods IGA Kretschmar 2.69 2.49 2.49 Frick's 1.99 1.79 Kroger Central Private Selection 2.99 w/ store card n/i 1.19 Kroger 1.99 w/ store card Cumberland Gap 1.99 w/ store card Sugardale 1.19 w/ store card Kroger Cincinnati Private Selection 2.49 3.99 w/ store card Kroger 1.69 w/ store card Cumberland Gap 2.19 Cook's 1.19 1.19 Kroger Louisville Smithfield 1.29 1.29 w/ store card Kroger 1.99 w/ store card Kentucky Legend 2.99 w/ store card Cumberland Gap 2.29 Lucky's Market Lucky's Market 3.49 Marsh Smithfield 1.99 Hatfield 2.99 3.49 Sugardale 1.28 1.28 w/ $25 purchase; limit 1 Kentucky Legend 4.99 Marsh 3.99 Martins Super Markets Smithfield 2.39 Troyer's 2.39 local Meijer Cook's 1.69 1.29 Sugardale 1.99 Dearborn 3.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 143 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in IN Millers Markets Cumberland Gap 2.49 2.59 (cont) Essential Everyday 2.29 1.59 1.49 Kentucky Legend 3.69 3.79 New Market Frick's 3.99 Cumberland Gap 1.99 Smithfield 1.99 Ruler Foods Cumberland Gap 1.89 Schnuck's Kretschmar 3.49 5.49 Double G 5.49 Kentucky Legend 5.49 Schnuck's 2.49 Frick's 1.79 3.99 3.99 Strack & VanTil Hillshire Farm 2.49 2.49 1.99 2.09 w/ $25 purchase; limit 1 Kentucky Legend 3.69 3.69 Sugardale 1.99 1.29 1.19 Cook's 1.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Ultra Foods Sugardale 1.08 0.98 limit 1 Sugardale 1.98 1.28 1.18 Cook's 1.98 Hillshire Farm 2.98 2.48 Kentucky Legend 3.69 3.69 Walmart Sam's Choice 1.98 Walt's Food Center Sugardale 1.29 0.99 Tyson 1.99 Walt's 3.59 3.69 Hillshire Farm 2.89 2.99 2.79 2.89 Kentucky Legend 3.89 3.99 Frick's 1.69 1.49 Wesselman's Hormel Cure 81 1.99 Double G 1.79 1.89 1.49 1.49 2.99 3.29 2.99 EMGE 3.49 3.59 Cumberland Gap 1.99 2.19 Kentucky Legend 2.99 3.99 Whole Foods MW Wellshire Farms 3.99 5.99 antibiotic-free

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 144 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MI Affiliated Foods MW Double G 1.69 1.49 3.59 Sugardale 3.49 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Busch's Dearborn 3.99 local Busch's 2.89 Kentucky Legend 4.99 County Markets Hormel 2.49 Hormel Cure 81 3.99 3.99 Essential Everyday 2.99 2.99 Kretschmar 2.65 2.65 Hillshire Farm 2.45 2.45 D&W Fresh Market Open Acres 1.99 Family Fare Little Town 1.29 Smithfield 2.49 Open Acres 2.49 0.99 Food Pride Open Acres 1.99 Cumberland Gap 1.99 2.29 Fresh Thyme Fresh Thyme 1.99 Gordon Food Service GFS 2.29 1.99 1.99 Glory Supermarkets Smithfield 2.19 1.77 n/i 1.59 1.59 Harding's Sugardale 1.79 1.29 1.89 Hollywood Markets Dearborn 3.99 3.99 2.99 2.99 Kroger Central Private Selection 2.99 w/ store card n/i 1.19 Kroger 1.99 w/ store card Cumberland Gap 1.99 w/ store card Sugardale 1.19 w/ store card Kroger Columbus Private Selection 2.99 Sugardale 1.29 Cumberland Gap 1.99 2.99 Kroger Michigan Smithfield 1.59 1.59 2.99 Kroger 1.79 2.49 Cumberland Gap 2.29 Lucky's Market Lucky's Market 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 145 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MI Martins Super Markets Smithfield 2.39 (cont) Troyer's 2.39 local Meijer Cook's 1.69 1.29 Sugardale 1.99 Dearborn 3.79 Millers Markets Cumberland Gap 2.49 2.59 Essential Everyday 2.29 1.59 1.49 Kentucky Legend 3.69 3.79 Pat's Foods IGA Hormel Cure 81 1.99 4.49 4.49 Kretschmar 2.49 Smithfield Specialty 2.99 Plumbs/Duthler's n/i 2.49 1.59 Polly's Market Frick's 3.79 Dearborn 3.99 Alexander & Hornung 2.99 Kentucky Legend 4.59 Open Acres 1.99 Cumberland Gap 1.99 Rainbow Foods Cook's 1.29 1.29 Ric's Food Center Best Choice 1.99 Blue Ribbon 2.49 Ric's Premium 3.69 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Spartan Stores Smithfield 3.99 Open Acres 2.39 1.19 Kentucky Legend 4.99 Super One Foods Hormel Cure 81 1.99 3.99 Sugardale 0.97 0.97 Elliot's 2.49 Hillshire Farm 2.49 Jamestown 1.49 Tadych's Our Family 1.99 Target Archer Farms 1.99 Toms/Oleson's Little Town 1.29 Smithfield 2.49 Open Acres 2.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 146 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MI VG's Grocery Open Acres 1.17 (cont) Smithfield 1.17 Walmart Sam's Choice 1.98 Whole Foods MW Wellshire Farms 3.99 5.99 antibiotic-free MN Affiliated Foods MW Double G 3.59 Cook's 1.39 1.29 Cook's 1.18 0.98 Hormel Cure 81 1.99 3.59 3.59 Hormel Cure 81 3.69 3.69 Sugardale 3.49 Best Choice 1.88 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Ca$h Wi$e Four Brothers 2.18 Coborn's Four Brothers 2.18 County Markets Hormel 2.49 Hormel Cure 81 3.99 3.99 Essential Everyday 2.99 2.99 Kretschmar 2.65 2.65 Hillshire Farm 2.45 2.45 Cub Foods Hormel Cure 81 1.99 3.99 3.99 Cook's 1.59 1.59 Econofoods Open Acres 1.99 Family Fare Open Acres 1.99 0.99 Family Fresh Markets Open Acres 1.99 Fareway Smithfield 1.99 Fareway 3.49 3.69 Webster City 2.99 Festival Double G 2.79 2.79 Hormel Cure 81 2.79 Food Pride Open Acres 1.99 Cumberland Gap 1.99 2.29 Fresh Thyme Fresh Thyme 1.99 Hornbacher's Cloverdale 2.99 Essential Everyday 1.99 Hugo's Open Acres 2.38 2.38 Hugo's 2.68

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 147 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MN Hugo's John Morrell 2.48 2.48 (cont) (continued) Cloverdale 2.98 Sugardale 3.98 Hy-Vee Frick's 1.48 1.48 Hy-Vee 2.19 2.39 2.99 Hormel Cure 81 3.99 Cook's 1.99 Lunds & Byerlys Lunds & Byerlys 4.99 Marketplace Foods Marketplace 2.48 2.58 Cloverdale 2.98 2.98 Open Acres 2.38 John Morrell 2.98 Marketplace WI Four Brothers 2.18 Maynard's Foods Cook's 1.49 1.39 John Morrell 1.88 1.98 Frick's 3.99 Kretschmar 2.78 2.78 Quillin's Cook's 1.49 John Morrell 2.19 Quillin's 3.49 Rainbow Foods Cook's 1.29 1.29 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Sun Mart Open Acres 1.99 Sunshine Foods Double G 1.49 1.49 Best Choice 1.77 1.77 John Morrell 1.99 2.29 Super One Foods Hormel Cure 81 1.99 3.99 Sugardale 0.97 0.97 Elliot's 2.49 Hillshire Farm 2.49 SuperValu Stores Sugardale 1.59 1.69 Hormel Cure 81 2.49 3.99 3.99 Essential Everyday 1.39 2.99 2.99 Indiana Kitchen 4.49 Target Archer Farms 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 148 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MN Teals Market Hormel Cure 81 2.49 3.49 3.49 (cont) John Morrell 2.29 2.29 2.99 Open Acres 2.29 Cloverdale 3.69 Walmart Sam's Choice 1.98 ND Affiliated Foods MW Double G 1.69 1.49 3.59 Sugardale 3.49 Albertsons Mntn n/i 1.59 Cook's 1.59 1.29 Hormel Cure 81 2.49 4.99 John Morrell 3.69 Ca$h Wi$e Four Brothers 2.18 Dan's Cloverdale 2.99 Family Fare Open Acres 1.99 Food Pride Open Acres 1.99 Cumberland Gap 1.99 2.29 Hornbacher's Cloverdale 2.99 Essential Everyday 1.99 Hugo's Open Acres 2.38 2.38 Hugo's 2.68 John Morrell 2.48 2.48 Cloverdale 2.98 Sugardale 3.98 Leevers Foods Cloverdale 3.49 John Morrell 2.39 2.49 Hormel Cure 81 3.79 Marketplace Foods Marketplace 2.48 2.58 Cloverdale 2.98 2.98 Open Acres 2.38 John Morrell 2.98 Miller's Fresh Foods Spring Hill 1.99 Our Family 1.29 Hormel Cure 81 3.79 Cloverdale 3.49 Open Acres 2.49 2.39 2.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 149 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in ND SuperValu Stores Sugardale 1.59 1.69 (cont) Hormel Cure 81 2.49 3.99 3.99 Essential Everyday 2.99 2.99 Target Archer Farms 1.99 Teals Market Hormel Cure 81 2.49 3.49 3.49 John Morrell 2.29 2.29 2.99 Open Acres 2.29 Cloverdale 3.69 Walmart Sam's Choice 1.98 NE Affiliated Foods MW Double G 3.59 Cook's 1.39 1.29 Cook's 1.18 0.98 Hormel Cure 81 1.99 3.59 3.59 Hormel Cure 81 3.69 3.69 Sugardale 3.49 Best Choice 1.88 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Apple Markets Farmland 3.99 3.99 Smithfield 2.59 Smithfield Pecan 2.99 Cook's 1.69 Best Choice 1.99 1.99 Baker's Kroger 1.99 limit 2 Cook's 1.49 1.49 Cumberland Gap 2.99 Hormel Cure 81 3.99 Private Selection 3.99 Family Fare Open Acres 1.99 Family Fresh Markets Open Acres 1.99 Fareway Smithfield 1.99 Fareway 3.49 3.69 Webster City 2.99 Food Pride Open Acres 1.99 Cumberland Gap 1.99 2.29 Fresh Thyme Fresh Thyme 1.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NE Hy-Vee Frick's 1.48 1.48 (cont) Hy-Vee 2.19 2.39 2.99 Hormel Cure 81 3.99 Cook's 1.99 No Frills Open Acres 1.99 Russ's Market Cedar Hollow 3.49 local Hormel Cure 81 1.99 1.99 3.79 3.79 Russ's Smokehouse 4.99 local Cook's 3.49 Safeway Denver Hormel Cure 81 1.99 4.99 Cook's 1.29 limit 2 Signature Select 2.99 Sun Mart Open Acres 1.99 Super Saver Cedar Hollow 2.98 local Best Choice 1.77 1.77 Target Archer Farms 1.99 Thriftway Stores Farmland 3.79 3.79 Hormel Cure 81 3.99 3.99 Cook's 1.69 1.69 2.99 Best Choice 1.89 1.89 Smithfield 2.29 2.79 Kretschmar 2.99 2.99 Walmart Sam's Choice 1.98 Whole Foods MW Wellshire Farms 3.99 5.99 antibiotic-free OH Acme Fresh Market Acme 2.49 2.19 2.69 2.89 3.29 Sugardale 2.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Buehler's Superior 1.99 2.39 2.79 Sugardale 0.99 0.99 Buehler's 1.99 Berk's 2.99 3.49 3.69 Kentucky Legend 4.49 4.69 4.99 Chief Supermarkets Open Acres 1.99 Smokehouse 3.99 Superior 1.99 Dave's Market Sugardale 2.29 1.39 1.39

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in OH Dollar General Mrkt Kentucky Legend 3.95 (cont) Smithfield 1.65 limit 1 John Morrell 1.95 Dorothy Lane Heavenly Ham 6.99 Fishers Foods Sugardale 2.29 3.49 Food Fair Superior 1.99 2.19 Walnut Creek 2.59 2.49 Kentucky Legend 3.99 Fresh Encounter Open Acres 1.99 Smokehouse 3.99 Superior 1.99 Fresh Thyme Fresh Thyme 1.99 Geyer's Sugardale 1.98 1.98 Essential Everyday 1.98 2.29 2.29 1.28 1.28 2.19 Frick's 4.99 3.99 Gordon Food Service GFS 2.29 1.99 1.99 Giant Eagle Sugardale 2.69 1.49 2.99 Giant Eagle 3.29 1.99 2.49 Hillshire Farm 3.59 Heinen's Niman Ranch 6.99 antibiotic-free Heinen's 4.99 IGA Stores OH/KY Sugardale 0.99 Smithfield 1.99 IGA SpartanNash Kentucky Legend 3.99 Superior 1.99 w/ $35 purchase Cumberland Gap 1.99 2.29 w/ $25 purchase Open Acres 1.99 Kroger Central Private Selection 2.99 w/ store card n/i 1.19 Kroger 1.99 w/ store card Cumberland Gap 1.99 w/ store card Sugardale 1.19 w/ store card Kroger Cincinnati Private Selection 2.49 3.99 w/ store card Kroger 1.69 w/ store card Cumberland Gap 2.19 Cook's 1.19 1.19

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in OH Kroger Columbus Private Selection 2.99 (cont) Sugardale 1.29 Cumberland Gap 1.99 2.99 Kroger MidAtlantic Kroger 1.79 Cumberland Gap 1.99 Lucky's Market Lucky's Market 3.49 Marc's Sugardale 1.87 Hormel Cure 81 2.29 Marsh Smithfield 1.99 Hatfield 2.99 3.49 Sugardale 1.28 1.28 w/ $25 purchase; limit 1 Kentucky Legend 4.99 Marsh 3.99 Meijer Cook's 1.69 1.29 Sugardale 1.99 Dearborn 3.79 Millers Markets Cumberland Gap 2.49 2.59 Essential Everyday 2.29 1.59 1.49 Kentucky Legend 3.69 3.79 Piggly Wiggly Stores Country Pride 1.18 Carolina Pride 1.98 1.18 Smithfield 1.98 1.98 1.38 1.28 n/i 1.78 halves @ $1.98 Remke Markets Smithfield 2.49 Kentucky Legend 3.99 Sugardale 1.49 Riesbeck's Sugardale 2.29 Smithfield 2.59 Best Choice 2.19 Ruler Foods Cumberland Gap 1.89 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Shop'n Save Sugardale 2.49 1.99 1.98 2.18 Superior 2.49 2.69 2.89 3.49 Hillshire Farm 2.99 Smithfield 2.99 Silver Star 3.49 3.69 3.79 3.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in OH Sparkle Markets Sugardale 2.79 3.49 (cont) Target Archer Farms 1.99 The Andersons The Andersons 3.39 The Fresh Market n/i 2.99 Thorne's Market Sugardale 2.69 Superior 2.49 Walmart Sam's Choice 1.98 Weis Markets Weis 2.99 w/ store card Weis 1.29 w/ point redemption; limit 1 Smithfield 2.99 w/ store card Smithfield 1.29 w/ point redemption; limit 1 From the Smokehouse 2.99 w/ store card From the Smokehouse 2.19 w/ point redemption; limit 1 Hatfield 3.29 Kunzler 3.29 Whole Foods MdAt Wellshire Farms 4.99 3.99 antibiotic-free Niman Ranch 6.99 antibiotic-free n/i 3.99 SD Affiliated Foods MW Double G 3.59 Cook's 1.39 1.29 Cook's 1.18 0.98 Hormel Cure 81 1.99 3.59 3.59 Hormel Cure 81 3.69 3.69 Sugardale 3.49 Best Choice 1.88 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Buche Foods Double G 1.79 1.79 3.99 Cloverdale 3.99 Coborn's Four Brothers 2.18 Family Thrift Open Acres 1.99 Fareway Smithfield 1.99 Fareway 3.49 3.69 Webster City 2.99 Hy-Vee Frick's 1.48 1.48 Hy-Vee 2.19 2.39 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 154 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in SD Hy-Vee Hormel Cure 81 3.99 (cont) (continued) Cook's 1.99 IGA Markets Hormel Cure 81 3.99 3.99 Essential Everyday 2.79 Ken's Super Fair John Morrell 1.99 2.19 1.59 1.59 Double G 3.29 Best Choice 1.89 Kretschmar 2.59 2.79 Lynn's Dakotamart Open Acres 1.99 1.19 1.90 Cloverdale 3.49 Maynard's Foods Cook's 1.49 1.39 John Morrell 1.88 1.98 Frick's 3.99 Kretschmar 2.78 2.78 Safeway Denver Hormel Cure 81 1.99 4.99 Cook's 1.29 limit 2 Signature Select 2.99 Sunshine Foods Double G 1.49 1.49 Best Choice 1.77 1.77 John Morrell 1.99 2.29 Target Archer Farms 1.99 Teals Market Hormel Cure 81 2.49 3.49 3.49 John Morrell 2.29 2.29 2.99 Open Acres 2.29 Cloverdale 3.69 Walmart Sam's Choice 1.98 WI Affiliated Foods MW Double G 3.59 Cook's 1.39 1.29 Cook's 1.18 0.98 Hormel Cure 81 1.99 3.59 3.59 Hormel Cure 81 3.69 3.69 Sugardale 3.49 Best Choice 1.88 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 County Markets Hormel 2.49 Hormel Cure 81 3.99 3.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in WI County Markets Essential Everyday 2.99 2.99 (cont) (continued) Kretschmar 2.65 2.65 Hillshire Farm 2.45 2.45 Econofoods Open Acres 1.99 Family Fresh Markets Open Acres 1.99 Food Pride Open Acres 1.99 Cumberland Gap 1.99 2.29 Fox Bros. Smithfield 3.59 Sugardale 1.49 1.29 Badger 3.99 Fresh Thyme Fresh Thyme 1.99 Gordon Food Service GFS 2.29 1.99 1.99 Gordy's Gordy's 3.48 Hormel Cure 81 1.98 3.98 Hansen's IGA Cook's 1.28 1.28 Best Choice 1.88 Hansen's Own 3.48 3.48 Hy-Vee Frick's 1.48 1.48 Hy-Vee 2.19 2.39 2.99 Hormel Cure 81 3.99 Cook's 1.99 Marketplace Foods Marketplace 2.48 2.58 Cloverdale 2.98 2.98 Open Acres 2.38 John Morrell 2.98 Meijer Cook's 1.69 1.29 Sugardale 1.99 Dearborn 3.79 Pat's Foods IGA Hormel Cure 81 1.99 4.49 4.49 Kretschmar 2.49 Smithfield Specialty 2.99 Pick'n Save/Copps Cook's 1.69 Sugardale 1.49 Hillshire Farm 2.69 Piggly Wiggly MW Sugardale 1.49 1.29 Badger 3.49 3.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in WI Quillin's Cook's 1.49 (cont) John Morrell 2.19 Quillin's 3.49 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Schnuck's Kretschmar 3.49 5.49 Double G 5.49 Kentucky Legend 5.49 Schnuck's 2.49 Frick's 1.79 3.99 3.99 Sentry Foods Sugardale 1.19 1.19 Hormel 1.99 Hormel Cure 81 2.99 2.99 Shurfine Foods Sugardale 2.19 2.39 1.49 1.49 2.49 Super One Foods Hormel Cure 81 1.99 3.99 Sugardale 0.97 0.97 Elliot's 2.49 Hillshire Farm 2.49 SuperValu Stores Sugardale 1.59 1.69 Hormel Cure 81 2.49 3.99 3.99 Essential Everyday 2.99 2.99 Tadych's Our Family 1.99 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Trig's Hormel Cure 81 4.99 Smithfield 2.49 Walmart Sam's Choice 1.98 Whole Foods MW Wellshire Farms 3.99 5.99 antibiotic-free Woodman's Klondike 1.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 157 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in SOUTH CENTRAL U.S. - AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT AR Albertsons Houston Cook's 1.79 1.59 Hormel Cure 81 2.49 Smithfield 2.69 2.49 Signature Select 2.99 2.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Bill's Fresh Mrkt Best Choice 1.98 Double G 1.98 1.28 1.28 1.98 Petit Jean 2.59 Kentucky Legend 4.59 Brookshire's Cook's 3.49 John Morrell 4.59 Cash Saver TC Clifty Farms 1.75 Kretschmar 2.25 Best Choice 1.67 Cook's 1.28 1.18 Sugar Tree 1.27 Burger's 1.97 City Market Foods Jamestown 1.38 Cook's 1.27 Petit Jean 2.99 2.64 Cranford's Cook's 1.18 2.98 Best Choice 1.88 Kentucky Legend 3.98 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Edward's Double G 1.98 Cook's 1.18 0.98 2.98 Petit Jean 2.68 Best Choice 1.98 Kentucky Legend 3.98 Food Giant Kentucky Legend 3.48 Clifty Farms 1.98 G&W Foods Best Choice 1.88 1.88 Kretschmar 2.48 2.48

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 158 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in AR G&W Foods Kretschmar 1.98 limit 1 (cont) (continued) Cook's 1.48 1.28 Frick's 1.88 1.68 Harp's Cook's 1.69 1.49 Kentucky Legend 4.49 4.99 Hormel Cure 81 2.29 Hays Supermarket Best Choice 1.68 1.68 Ozark Pride 3.99 Sugardale 1.48 1.28 Cook's 1.18 0.98 limit 2 Cook's 2.48 2.48 1.48 1.28 John Morrell 2.98 Kretschmar 2.48 2.68 Patti Jean 3.48 Kroger Delta Kroger 1.99 limit 2 Kroger 2.49 Smithfield 1.69 w/ store card Mac's Fresh Market Jamestown 1.29 Best Choice 1.89 Piggly Wiggly Hchn Cook's 1.59 1.59 1.39 3.19 Kentucky Legend 3.89 3.99 3.99 Best Choice 1.99 Sugardale 0.99 Sugar Tree 1.99 Rehkopf's Cook's 1.29 1.09 Best Choice 1.89 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Super 1 Foods Cook's 1.57 1.37 limit 1 Hormel 1.77 Target Archer Farms 1.99 TC Grocery Kretschmar 1.99 2.48 Best Choice 1.99 Cook's 1.39 1.39 The Fresh Market n/i 2.99 Walmart Sam's Choice 1.98 Whole Foods SW n/i 3.99 antibiotic-free

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 159 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in AZ Affiliated Foods MW Cook's 1.18 0.98 Hormel Cure 81 3.69 3.69 Best Choice 1.88 Albertsons SW Cook's 2.99 Hormel Cure 81 2.49 Smithfield 2.99 Basha's Cook's 1.99 1.19 0.97 Hormel 1.99 Hormel Cure 81 4.99 4.99 Smithfield 2.99 Brookshire's Cook's 1.29 0.99 Hormel Cure 81 3.99 3.99 El Super Smithfield 1.99 Food City Cook's 0.97 Fry's Kroger 1.67 limit 2 Kroger 2.99 2.99 Sugardale 1.49 1.29 Hormel Cure 81 2.79 IGA Family Cook's 1.79 n/i 1.59 1.59 limit 2 Lowe's Smithfield Specialty 3.59 Cook's 1.79 1.69 Safeway SW Hormel Cure 81 1.77 limit 2 Hormel Cure 81 2.49 Cook's 1.27 Smart & Final Farmer John 1.99 1.99 limit 1 Sugardale 1.69 Smith's Sugardale 1.89 1.19 2.99 Kroger 2.99 2.99 Sprout's Market Sprout's 2.49 Target Archer Farms 1.99 Walmart Sam's Choice 1.98 Whole Foods SPac American Homestead 6.99 antibiotic-free Wellshire Farms 6.99 antibiotic-free Pederson's 5.99 antibiotic-free n/i 3.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in CO Affiliated Foods Hormel 1.99 1.99 Cook's 1.29 Affiliated Foods MW Double G 3.59 Cook's 1.39 1.29 Cook's 1.18 0.98 Hormel Cure 81 1.99 3.59 3.59 Hormel Cure 81 3.69 3.69 Sugardale 3.49 Best Choice 1.88 Albertsons Mntn n/i 1.59 Cook's 1.59 1.29 Hormel Cure 81 2.49 4.99 John Morrell 3.69 Associated Foods Western Family 1.59 1.39 1.19 n/i 1.59 Cook's 1.99 Farmland 1.99 Hormel Cure 81 3.99 3.99 King Soopers Cook's 1.29 1.29 w/ store card Private Selection 2.99 w/ store card Lowe's Smithfield Specialty 3.59 Cook's 1.79 1.69 Lucky's Market Garrett Valley 4.99 Lucky's Market 3.49 Ridley's n/i 1.27 Western Family 1.38 1.18 Cook's 1.98 Farmland 1.98 Dubuque 0.97 w/ $50 purchase; limit 1 Safeway Denver Hormel Cure 81 1.99 4.99 Cook's 1.29 limit 2 Signature Select 2.99 Sprout's Market Sprout's 2.49 Sun Mart Open Acres 1.99 Target Archer Farms 1.99 Walmart Sam's Choice 1.98 Whole Foods Mntn n/i 3.99 antibiotic-free

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 161 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in KS Affiliated Foods Hormel 1.99 1.99 Cook's 1.29 Affiliated Foods MW Double G 3.59 Sugardale 3.49 Cook's 1.18 0.98 Hormel Cure 81 3.69 3.69 Best Choice 1.88 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Apple Markets Farmland 3.99 3.99 Smithfield 2.59 Smithfield Pecan 2.99 Cook's 1.69 Best Choice 1.99 1.99 Country Mart Hormel Cure 81 2.99 1.99 Cook's 1.59 1.69 2.99 Farmland 3.79 3.79 Smithfield 2.29 Smithfield Specialty 2.79 Kretschmar 3.99 Dillon's Kroger 1.99 limit 2 Cook's 1.49 1.49 Cumberland Gap 2.99 Hormel Cure 81 3.99 Private Selection 3.99 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Food Pride Our Family 1.89 1.99 1.39 1.09 Open Acres 1.99 1.89 1.99 1.39 1.09 Cloverdale 3.99 G&W Foods Best Choice 1.88 1.88 Kretschmar 2.48 2.48 Kretschmar 1.98 limit 1 Cook's 1.48 1.28 Frick's 1.88 1.68

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 162 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in KS Harp's Cook's 1.69 1.49 (cont) Kentucky Legend 4.49 4.99 Hormel Cure 81 2.29 Hen House Smithfield 1.99 Cook's 1.89 1.89 Hormel Cure 81 3.99 3.99 Hy-Vee Frick's 1.48 1.48 Hy-Vee 2.19 2.39 2.99 Hormel Cure 81 3.99 Cook's 1.99 Lowe's Smithfield Specialty 3.59 Cook's 1.79 1.69 Price Chopper Cook's 1.79 Farmland 3.29 Hormel Cure 81 2.99 Smithfield 2.99 Pyramid Foods Sugardale 1.69 1.69 1.49 2.99 Smithfield 1.79 1.69 1.49 3.49 Frick's 3.79 3.79 Double G 4.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Sprout's Market Sprout's 2.49 Sun Fresh Hormel Cure 81 2.99 Cook's 1.59 1.69 2.99 Farmland 3.79 3.79 Smithfield Specialty 2.79 Smithfield 2.29 Kretschmar 3.99 Target Archer Farms 1.99 Thriftway Stores Farmland 3.79 3.79 Hormel Cure 81 3.99 3.99 Cook's 1.69 1.69 2.99 Best Choice 1.89 1.89 Smithfield 2.29 2.79 Kretschmar 2.99 2.99 Walmart Sam's Choice 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 163 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in KS Whole Foods Mntn n/i 3.99 antibiotic-free (cont) Wood's Sugardale 1.69 1.49 Kretschmar 3.19 3.39 Frick's 1.59 1.39 Best Choice 1.88 1.88 LA AG Baton Rouge John Morrell 1.99 Smithfield 1.99 1.29 1.19 Sugardale 1.99 1.29 1.19 Albertsons Houston Cook's 1.79 1.59 Hormel Cure 81 2.49 Smithfield 2.69 2.49 Signature Select 2.99 2.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Breaux Mart n/i 1.29 Smithfield 1.89 1.29 1.19 3.29 Sugardale 1.29 1.19 Brookshire's Cook's 3.49 John Morrell 4.59 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Kroger Texas Private Selection 2.99 3.99 w/ store card Kroger 1.99 2.49 2.49 Cook's 1.29 Mac's Fresh Market Jamestown 1.29 Best Choice 1.89 Market Basket Cook's 2.29 0.99 limit 2 Rouses Hormel Cure 81 1.99 Sugardale 1.19 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Shoppers Value Sugardale 1.48 1.28 Super 1 Foods Cook's 1.57 1.37 limit 1 Hormel 1.77 Target Archer Farms 1.99 The Fresh Market n/i 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 164 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in LA Walmart Sam's Choice 1.98 (cont) Winn-Dixie n/i 1.99 1.19 w/ store card Smithfield 2.99 Whole Foods SW n/i 3.99 antibiotic-free MO Affiliated Foods MW Double G 3.59 Sugardale 3.49 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Apple Markets Farmland 3.99 3.99 Smithfield 2.59 Smithfield Pecan 2.99 Cook's 1.69 Best Choice 1.99 1.99 C&R Supermarket Kretschmar 2.79 Cook's 1.17 0.97 Frick's 1.49 1.29 Kretschmar 2.59 Best Choice 1.67 1.67 Cash Saver TC Clifty Farms 1.75 Kretschmar 2.25 Best Choice 1.67 Cook's 1.28 1.18 Sugar Tree 1.27 Burger's 1.97 County Market Korn 3.99 Country Mart Hormel Cure 81 2.99 1.99 Cook's 1.59 1.69 2.99 Farmland 3.79 3.79 Smithfield 2.29 Smithfield Specialty 2.79 Kretschmar 3.99 Dierberg's Mickelberry 2.97 Dierberg's 2.77 Double G 3.89 Kretschmar 2.97 Food Giant Kentucky Legend 3.48 Clifty Farms 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 165 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MO Fresh Thyme Fresh Thyme 1.99 (cont) G&W Foods Best Choice 1.88 1.88 Kretschmar 2.48 2.48 Kretschmar 1.98 limit 1 Cook's 1.48 1.28 Frick's 1.88 1.68 Gerbe's Kroger 1.99 limit 2 Cook's 1.49 1.49 Cumberland Gap 2.99 Hormel Cure 81 3.99 Private Selection 3.99 Gordon Food Service GFS 2.29 1.99 1.99 Harp's Cook's 1.69 1.49 Kentucky Legend 4.49 4.99 Hormel Cure 81 2.29 Harter House Frick's 1.19 0.99 Primrose 2.99 Hormel 1.99 Hormel Cure 81 3.99 n/i 1.99 Hays Supermarket Best Choice 1.68 1.68 Ozark Pride 3.99 Sugardale 1.48 1.28 Cook's 1.18 0.98 limit 2 Cook's 2.48 2.48 1.48 1.28 John Morrell 2.98 Kretschmar 2.48 2.68 Patti Jean 3.48 Hen House Smithfield 2.99 Hy-Klas Foods Farmland 3.79 3.79 Hormel Cure 81 3.99 3.99 Smithfield 2.29 Smithfield Specialty 2.79 Best Choice 1.89 1.89 Cook's 1.69 1.69 2.99 Hy-Vee Frick's 1.48 1.48 Hy-Vee 2.19 2.39 2.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MO Hy-Vee Hormel Cure 81 3.99 (cont) (continued) Cook's 1.99 IGA Stores IL/IN Kretschmar 2.69 2.49 2.49 Frick's 1.99 1.79 Kroger Central Private Selection 2.99 w/ store card n/i 1.19 Kroger 1.99 w/ store card Cumberland Gap 1.99 w/ store card Sugardale 1.19 w/ store card Kroger Delta Kroger 1.99 limit 2 Kroger 2.49 Smithfield 1.69 w/ store card Lucky's Market Lucky's Market 3.49 Moser's Hormel Cure 81 2.99 Cook's 1.59 1.69 2.99 Farmland 3.79 3.79 Smithfield Specialty 2.79 Smithfield 2.29 Kretschmar 3.99 Prenger's Cook's 1.69 2.99 Best Choice 1.99 1.99 Smithfield 1.77 2.59 Smithfield Specialty 2.99 Farmland 3.99 3.99 Spring Hill 1.29 Price Chopper Cook's 1.79 Farmland 3.29 Hormel Cure 81 2.99 Smithfield 2.99 Pyramid Foods Sugardale 1.69 1.69 1.49 2.99 Smithfield 1.79 1.69 1.49 3.49 Frick's 3.79 3.79 Double G 4.99 Ruler Foods Cumberland Gap 1.89 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 167 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MO Schnuck's Kretschmar 3.49 5.49 (cont) Double G 5.49 Kentucky Legend 5.49 Schnuck's 2.49 Frick's 1.79 3.99 3.99 Shop'n Save Kretschmar 1.99 2.99 Smithfield 2.49 Frick's 1.59 Sprout's Market Sprout's 2.49 Sun Fresh Hormel Cure 81 2.99 Cook's 1.59 1.69 Farmland 3.79 3.79 Smithfield Pecan 2.79 Smithfield 2.29 Kretschmar 3.99 Target Archer Farms 1.99 TC Grocery Kretschmar 1.99 2.48 Best Choice 1.99 Cook's 1.39 1.39 TC Markets Cook's 0.99 w/ $10 purchase; limit 1 Cook's 1.29 1.19 Kretschmar 2.28 2.48 Best Choice 1.88 Sugardale 1.59 Primrose 2.79 Thriftway Stores Farmland 3.79 3.79 Hormel Cure 81 3.99 3.99 Cook's 1.69 1.69 2.99 Best Choice 1.89 1.89 Smithfield 2.29 2.79 Kretschmar 2.99 2.99 Walmart Sam's Choice 1.98 Whole Foods MW Wellshire Farms 3.99 5.99 antibiotic-free Wood's Sugardale 1.69 1.49 Kretschmar 3.19 3.39 Frick's 1.59 1.39 Best Choice 1.88 1.88

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 168 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NM Affiliated Foods Hormel 1.99 Cook's 1.29 Albertsons SW Cook's 2.99 Hormel Cure 81 2.49 Smithfield 2.99 Basha's Cook's 1.99 1.19 0.97 Hormel 1.99 Hormel Cure 81 4.99 4.99 Smithfield 2.99 El Super Smithfield 1.99 John Brooks Cook's 1.49 1.29 Hormel Cure 81 1.99 4.19 4.19 4.79 Hormel 2.49 King Soopers Cook's 1.29 1.29 w/ store card Private Selection 2.99 w/ store card Lowe's Smithfield Specialty 3.59 Cook's 1.79 1.69 Safeway Denver Hormel Cure 81 1.99 4.99 Cook's 1.29 limit 2 Signature Select 2.99 Smith's Sugardale 1.89 1.19 2.99 Kroger 2.99 2.99 Sprout's Market Sprout's 2.49 Target Archer Farms 1.99 Walmart Sam's Choice 1.98 Whole Foods Mntn n/i 3.99 antibiotic-free OK Affiliated Foods Hormel 1.99 Cook's 1.29 Affiliated Foods MW Double G 3.59 Sugardale 3.49 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Country Mart Hormel Cure 81 2.99 1.99 Cook's 1.59 1.69 2.99 Farmland 3.79 3.79 Smithfield 2.29

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 169 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in OK Country Mart Smithfield Specialty 2.79 (cont) (continued) Kretschmar 3.99 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 Harp's Cook's 1.69 1.49 Kentucky Legend 4.49 4.99 Hormel Cure 81 2.29 Homeland Stores Cook's 1.39 1.29 Frick's 2.49 Hormel Cure 81 3.99 Hormel 1.79 Market Square Hormel 1.99 2.49 Cook's 1.49 1.29 Hormel Cure 81 4.19 4.19 4.79 Nichols Kentucky Legend 3.99 Best Choice 1.79 1.79 1.59 1.59 Pyramid Foods Sugardale 1.69 1.69 1.49 2.99 Smithfield 1.79 1.69 1.49 3.49 Frick's 3.79 3.79 Double G 4.99 Reasor's Double G 3.99 Hormel Cure 81 1.97 Kentucky Legend 4.49 4.49 Rehkopf's Cook's 1.29 1.09 Best Choice 1.89 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Sprout's Market Sprout's 2.49 Target Archer Farms 1.99 The Fresh Market n/i 2.99 United of OK Cook's 1.39 1.29 Frick's 2.49 Hormel Cure 81 1.79 3.99 3.99 Walmart Sam's Choice 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 170 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in OK Warehouse Markets Sugardale 1.69 0.99 0.99 (cont) Best Choice 1.69 Kentucky Legend 3.89 3.89 Whole Foods SW n/i 3.99 antibiotic-free TX Affiliated Foods Hormel 1.99 Cook's 1.29 Albertsons Houston Cook's 1.79 1.59 Hormel Cure 81 2.49 Smithfield 2.69 2.49 Signature Select 2.99 2.99 Albertsons SW Cook's 2.99 Hormel Cure 81 2.49 Smithfield 2.99 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Brookshire's Cook's 3.49 John Morrell 4.59 Brookshire Bros. Cook's 1.79 1.69 David's Hormel Cure 81 4.88 4.88 Cook's 1.79 1.69 Diamond IGA n/i 0.99 Cook's 1.49 1.49 1.29 Best Choice 1.99 El Rancho Cook's 1.69 1.69 1.69 El Rio Grande n/i 1.49 El Super Smithfield 1.99 Elrod's Cook's 1.48 1.48 Fiesta Mart Sugardale 1.39 1.39 w/ $10 purchase; limit 1 Food Town Cook's 1.88 1.29 1.29 Sugardale 1.88 Foodarama Cook's 1.29 w/ $10 purchase; limit 1 n/i 1.27 H-E-B Hill Country Fare 1.79 Smithfield 1.47 1.27 limit 2 John Brooks Hormel Cure 81 1.89 Junior's Cook's 1.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 171 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in TX Kroger Texas Private Selection 2.99 3.99 w/ store card (cont) Kroger 1.99 2.49 2.49 Cook's 1.29 La Fiesta Cook's 1.47 Lowe's Smithfield Specialty 3.59 Cook's 1.79 1.69 Market Square Hormel 1.99 2.49 Cook's 1.49 1.29 Hormel Cure 81 4.19 4.19 4.79 Market Basket Cook's 2.29 0.99 limit 2 Porter's Grocery Hormel 1.99 2.49 Hormel Cure 81 4.19 4.19 4.79 Cook's 1.49 1.29 Randall's Signature Farms 1.79 1.59 Hormel Cure 81 2.49 Smithfield 2.49 2.49 Smithfield Specialty 2.69 Signature Select 2.49 Rehkopf's Cook's 1.29 1.09 Best Choice 1.89 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Seller's Bros. Cook's 0.99 w/ $20 purchase; limit 1 Cook's 1.99 1.19 1.19 Sprout's Market Sprout's 2.49 Sun Fresh Market Cook's 1.89 1.69 1.49 Best Choice 1.98 Hormel Cure 81 4.99 4.99 Super 1 Foods Cook's 1.57 1.37 limit 1 Hormel 1.77 Target Archer Farms 1.99 Tom Thumb Hormel Cure 81 2.49 3.99 3.99 Cook's 1.89 1.89 Smithfield Specialty 2.99 United Supermarkets Hormel Cure 81 1.57 Signature Select 1.79 1.79 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 172 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in TX Vista Super Market Smithfield 2.27 (cont) Cook's 1.49 1.29 Hormel Cure 81 1.99 Walmart Sam's Choice 1.98 Whole Foods SW n/i 3.99 antibiotic-free UT Albertsons Mntn n/i 1.59 Cook's 1.59 1.29 Hormel Cure 81 2.49 4.99 John Morrell 3.69 Associated Foods Western Family 1.59 1.39 1.19 n/i 1.59 Cook's 1.99 1.39 1.29 Farmland 1.99 Hormel Cure 81 1.89 3.99 3.99 Fresh Market Hormel Cure 81 1.89 3.99 Cook's 1.39 1.29 King Soopers Cook's 1.29 1.29 w/ store card Private Selection 2.99 w/ store card Ream's Sugardale 2.49 1.59 1.39 Hormel Cure 81 3.99 Ridley's n/i 1.27 Western Family 1.38 1.18 Cook's 1.98 Farmland 1.98 Dubuque 0.97 w/ $50 purchase; limit 1 Smith's Sugardale 1.89 1.19 2.99 Kroger 2.99 2.99 Sprout's Market Sprout's 2.49 Stokes Market n/i 1.39 Cook's 1.99 Western Family 1.39 1.19 John Morrell 2.49 2.49 Target Archer Farms 1.99 Walmart Sam's Choice 1.98 Whole Foods Mntn n/i 3.99 antibiotic-free

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 173 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in SOUTHWESTERN U.S. - CA,HI,NV CA Albertsons SoCal Hormel Cure 81 2.49 3.99 3.99 Farmer John 2.49 1.99 local Smithfield Specialty 3.99 Cook's 1.69 1.69 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Big Saver Foods Farmer John 1.69 1.69 Bristol Farms n/i 4.99 antibiotic-free Cardenas Farmer John 2.49 1.77 1.97 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 El Super Smithfield 1.99 Food 4 Less Farmer John 1.99 Food Source Sunnyvalley 1.18 1.18 Gelson's Sugardale 2.99 Holiday Market Sunnyvalley 2.49 1.59 1.59 Jon's Marketplace Farmer John 2.49 K.V. Mart Smithfield 1.69 1.69 Lucky Stores Cook's 1.97 1.97 Lunardi's Lunardi's 3.99 4.99 Mar-Val Foods Sunnyvalley 1.98 1.39 1.29 Cook's 1.98 Mar-Val 3.99 Mi Pueblo n/i 2.49 Mollie Stones Dietz & Watson 5.99 4.99 Mollie's 3.99 2.99 5.99 Murphy's Markets Premiere Brand 3.99 New Seasons New Seasons 6.40 5.49 6.99 6.99 antibiotic-free, non-GMO Beeler 7.29 antibiotic-free Niman Ranch 6.99 7.49 antibiotic-free Northgate Farmer John 2.79 1.99 Nugget Markets Hillshire Farm 2.99 Pavilions Hormel Cure 81 2.49 3.99 3.99 Farmer John 2.49 1.99 local

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 174 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in CA Pavilions Smithfield Specialty 3.99 (cont) (continued) Cook's 1.69 1.69 R-N Markets Farmer John 1.89 1.89 1.49 1.49 Hillshire Farm 2.49 Raley's Sunnyvalley 1.19 0.99 3.99 John Morrell 4.99 Raley's 1.79 1.79 4.49 4.49 Full Circle 3.99 antibiotic-free Ralph's Farmer John 1.99 1.67 Private Selection 2.49 Ray's Food Place n/i 1.49 Essential Everyday 3.99 Rio Ranch Market Farmer John free w/ $99 purchase; limit 1 Smithfield free w/ $99 purchase; limit 1 Farmer John 1.29 w/ $30 purchase; limit 1 Smithfield 1.29 w/ $30 purchase; limit 1 Farmer John 1.59 Smithfield 1.59 Safeway NorCal Smithfield 3.99 Hormel Cure 81 2.49 2.49 Farmer John 1.99 1.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Save Mart Cook's 2.97 Farmer John 2.99 2.49 1.97 1.97 1.97 Hillshire Farm 2.99 Hormel Cure 81 1.97 John Morrell 3.49 3.99 Smithfield 2.49 Sunnyvalley 1.97 1.97 Select Markets Western Family 3.99 Cook's 2.49 1.69 1.49 SK Super King Farmer John 1.49 Smart & Final Farmer John 1.99 1.99 limit 1 Sugardale 1.69 Sprout's Market Sprout's 2.49 Stater Bros. Smithfield 2.49 1.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 175 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in CA Super A Foods Farmer John 1.99 (cont) Hormel 1.99 Superior Grocers Jamestown 0.99 0.99 w/ $25 purchase; limit 1 Farmer John 2.49 1.79 1.79 Target Archer Farms 1.99 The Fresh Market n/i 2.99 Vallarta Farmer John 2.49 Hormel Cure 81 2.49 Cook's 1.59 1.59 Vons Hormel Cure 81 2.49 3.99 3.99 Farmer John 2.49 1.99 local Smithfield Specialty 3.99 Cook's 1.69 1.69 Walmart Sam's Choice 1.98 Whole Foods NorCal American Homestead 3.99 antibiotic-free American Homestead 7.99 non-GMO Wellshire Farms 7.69 7.99 5.99 5.99 7.99 7.99 antibiotic-free Whole Foods SPac American Homestead 6.99 antibiotic-free Wellshire Farms 6.99 antibiotic-free Pederson's 5.99 antibiotic-free n/i 3.99 HI Don Quijote Farmer John 2.29 1.69 1.99 1.69 Foodland Farmer John 2.99 2.69 2.29 Island Grocery Farmer John 2.19 2.19 KTA Super Stores Farmer John 1.99 1.99 Sugardale 1.99 1.99 1.99 Safeway NorCal Smithfield 4.99 Farmer John 1.99 1.99 w/ store card Hormel Cure 81 2.49 2.49 Tamura's Market Farmer John 2.29 1.79 1.79 Target Archer Farms 1.99 Times/Big Save Farmer John 2.39 2.39 2.19 Sunnyvalley 1.69 1.59 Whole Foods SPac American Homestead 6.99 antibiotic-free Wellshire Farms 7.99 antibiotic-free Pederson's 6.99 antibiotic-free n/i 3.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NV Albertsons Mntn n/i 1.59 Cook's 1.59 1.29 Hormel Cure 81 2.49 4.99 John Morrell 3.69 Albertsons SW Cook's 2.99 Hormel Cure 81 2.49 Smithfield 2.99 Associated Foods n/i 1.39 Cook's 1.99 Farmland 1.99 Cardenas Farmer John 2.49 1.77 1.97 Dollar General Mrkt Kentucky Legend 3.95 Smithfield 1.65 limit 1 John Morrell 1.95 El Super Smithfield 1.99 Food Source Sunnyvalley 1.18 1.18 Raley's Sunnyvalley 1.19 0.99 3.99 John Morrell 4.99 Raley's 1.79 1.79 4.49 4.49 Full Circle 3.99 antibiotic-free Ray's Food Place n/i 1.69 Ridley's n/i 1.27 Western Family 1.38 1.18 Cook's 1.98 Farmland 1.98 Dubuque 0.97 w/ $50 purchase; limit 1 Safeway NorCal Smithfield 3.99 Hormel Cure 81 2.49 2.49 Farmer John 1.99 1.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Scolari's Sunnyvalley 0.99 limit 2 Sunnyvalley 2.49 Smart & Final Farmer John 1.99 1.99 limit 1 Sugardale 1.69 Smith's Sugardale 1.89 1.19 2.99 Kroger 2.99 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 177 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. CURED PORK

Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NV Sprout's Market Sprout's 2.49 (cont) Target Archer Farms 1.99 Vons Hormel Cure 81 2.49 3.99 3.99 Farmer John 2.49 1.99 local Smithfield Specialty 3.99 Cook's 1.69 1.69 Walmart Sam's Choice 1.98 Whole Foods NorCal American Homestead 3.99 antibiotic-free American Homestead 7.99 non-GMO Wellshire Farms 7.69 7.99 5.99 5.99 7.99 7.99 antibiotic-free Whole Foods SPac American Homestead 6.99 antibiotic-free Wellshire Farms 6.99 antibiotic-free Pederson's 5.99 antibiotic-free n/i 3.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in NORTHWESTERN U.S. - AK,ID,MT,OR,WA,WY AK AC Value Center n/i 2.48 Alaskan & Proud Kentucky Legend 4.48 Jamestown 1.48 1.48 n/i 2.18 Carrs/Safeway Hormel Cure 81 2.29 Signature Farms 2.19 2.19 4.99 limit 1 Fred Meyer Kroger 1.89 F.G. Meyer 4.99 IGA Hometown Essential Everyday 1.49 3.29 Hormel Cure 81 4.49 4.49 Meyers Group IGA Essential Everyday 1.49 3.29 Hormel Cure 81 4.49 4.49 Three Bears Sugardale 1.79 3.49 KS 2.39 Walmart Sam's Choice 1.98 ID Albertsons Mntn n/i 1.59 Cook's 1.59 1.29 Hormel Cure 81 2.49 4.99 John Morrell 3.69 Associated Foods Western Family 1.59 1.39 1.19 n/i 1.59 Cook's 1.99 Farmland 1.99 Hormel Cure 81 3.99 3.99 Family Foods Cook's 1.89 1.69 1.49 John Morrell 2.99 Fred Meyer Kroger 1.69 F.G. Meyer 4.99 Harvest Foods Cook's 1.69 John Morrell 1.98 Hill's 2.49 IGA Markets Hormel Cure 81 3.99 3.99 Essential Everyday 2.79 Ridley's n/i 1.27 Western Family 1.38 1.18 Cook's 1.98

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in ID Ridley's Farmland 1.98 (cont) (continued) Dubuque 0.97 w/ $50 purchase; limit 1 Rosauer's Hempler's 3.69 local Hempler's 4.49 antibiotic-free; local Smithfield 2.19 John Morrell 2.19 2.79 Kretschmar 2.99 Longhorn 1.99 Cook's 1.79 1.49 2.79 Safeway Seattle Hormel Cure 81 1.88 Signature Farms 1.78 1.78 3.99 limit 1 Sugardale 1.78 1.78 Smith's Sugardale 1.89 1.19 2.99 Kroger 2.99 2.99 Stokes Market n/i 1.39 Cook's 1.99 Western Family 1.39 1.19 John Morrell 2.49 2.49 Super 1 Foods Smithfield Specialty 2.58 Smithfield 1.98 Target Archer Farms 1.99 Walmart Sam's Choice 1.98 Whole Foods Mntn n/i 3.99 antibiotic-free Yoke's Fresh Smithfield 2.29 Longhorn 1.97 Yoke's Fresh 3.99 John Morrell 3.49 3.49 Kretschmar 3.49 3.49 Cook's 2.49 MT Albertsons Mntn n/i 1.59 Cook's 1.59 1.29 Hormel Cure 81 2.49 4.99 John Morrell 3.69 ALDI Appleton Farms 1.69 3.29 1.09 0.89 Specially Selected 1.89 Associated Foods Western Family 1.59 1.39 1.19 n/i 1.59

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in MT Associated Foods Cook's 1.99 1.39 1.29 (cont) (continued) Farmland 1.99 Hormel Cure 81 1.89 3.99 3.99 Family Foods Cook's 1.69 1.49 John Morrell 2.99 Harvest Foods Cook's 1.69 John Morrell 1.98 Hill's 2.49 IGA Markets Hormel Cure 81 3.99 3.99 Essential Everyday 2.79 Reynold's n/i 1.49 Cook's 1.99 Western Family 1.59 1.19 Rosauer's Hempler's 3.69 local Hempler's 4.49 antibiotic-free; local Smithfield 2.19 John Morrell 2.19 2.79 Kretschmar 2.99 Longhorn 1.99 Cook's 1.79 1.49 2.79 Smith's Sugardale 1.89 1.19 2.99 Kroger 2.99 2.99 Stokes Market n/i 1.39 Cook's 1.99 Western Family 1.39 1.19 John Morrell 2.49 2.49 Super 1 Foods Smithfield Specialty 2.58 Smithfield 1.98 Three Bears Sugardale 1.59 2.99 KS 2.39 Walmart Sam's Choice 1.98 OR Albertsons Portland Signature Farms 1.79 1.79 Hormel Cure 81 1.99 Hill's 2.99 local Associated Foods Western Family 1.59 1.39 1.19 n/i 1.59 Cook's 1.99

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in OR Associated Foods Farmland 1.99 (cont) (continued) Hormel Cure 81 3.99 3.99 CenterPlace Market Jamestown 1.98 Sugardale 1.48 1.28 John Morrell 3.48 Family Foods Cook's 1.69 1.49 John Morrell 2.99 Fred Meyer Kroger 1.69 F.G. Meyer 4.99 Harvest Foods Cook's 1.69 John Morrell 1.98 Hill's 2.49 IGA Markets Hormel Cure 81 3.99 3.99 Essential Everyday 2.79 IGA Market Fresh Western Family 3.99 Cook's 2.49 1.29 1.29 Lamb's Market Cook's 1.99 1.99 Western Family 3.99 Market of Choice Beeler's 5.99 antibiotic-free Gusto 2.99 McKay's Sunnyvalley 1.49 1.29 John Morrell 2.99 Kentucky Legend 3.99 Cook's 1.99 New Seasons New Seasons 6.40 5.49 6.99 6.99 antibiotic-free, non-GMO Beeler 7.29 antibiotic-free Niman Ranch 6.99 7.49 antibiotic-free Quality Food Center Hormel Cure 81 1.69 limit 2 Cook's 1.29 1.29 limit 2 Ray's Food Place n/i 1.49 Essential Everyday 3.99 Red Apple/Thriftway Western Family 3.99 Cook's 2.49 1.69 Rosauer's Hempler's 3.69 local Hempler's 4.49 antibiotic-free; local Smithfield 2.19 John Morrell 2.19 2.79

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in OR Rosauer's Kretschmar 2.99 (cont) (continued) Longhorn 1.99 Cook's 1.79 1.49 2.79 Roth's Hill's 2.99 local Cook's 2.69 2.49 spiral-cut Safeway Portland Hormel Cure 81 1.88 Signature Farms 1.78 1.78 limit 1 Signature Select 3.99 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Select Markets Western Family 3.99 Cook's 2.49 1.69 1.49 Target Archer Farms 1.99 Walmart Sam's Choice 1.98 Whole Foods NW American Homestead 5.99 antibiotic-free Wellshire Farms 8.99 antibiotic-free n/i 3.99 WA Albertsons Portland Signature Farms 1.79 1.79 Hormel Cure 81 1.99 Hill's 2.99 local CenterPlace Market Jamestown 1.98 Sugardale 1.48 1.28 John Morrell 3.48 Family Foods Cook's 1.69 1.49 John Morrell 2.99 Fred Meyer Kroger 1.69 F.G. Meyer 4.99 Haggen's Hempler's 3.99 4.99 local Kentucky Legend 4.99 Hormel Cure 81 1.99 4.99 Harvest Foods Cook's 1.69 John Morrell 1.98 Hill's 2.49 IGA Markets Hormel Cure 81 3.99 3.99 Essential Everyday 2.79 IGA Market Fresh Western Family 3.99 Cook's 2.49 1.29 1.29

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in WA Metropolitan Centennial 6.49 4.99 5.99 6.99 7.99 Kurobuta (cont) Kentucky Legend 5.49 Meyers Group IGA Essential Everyday 1.29 2.79 Hormel Cure 81 3.99 3.99 New Seasons New Seasons 6.40 5.49 6.99 6.99 antibiotic-free, non-GMO Beeler 7.29 antibiotic-free Niman Ranch 6.99 7.49 antibiotic-free PCC Natural Beeler's 6.49 5.49 Quality Food Center Hormel Cure 81 1.69 limit 2 Cook's 1.29 1.29 limit 2 Red Apple/Thriftway Western Family 3.99 Cook's 2.49 1.69 Rosauer's Hempler's 3.69 local Hempler's 4.49 antibiotic-free; local Smithfield 2.19 John Morrell 2.19 2.79 Kretschmar 2.99 Longhorn 1.99 Cook's 1.79 1.49 2.79 Saar's Everyday Essential 0.99 0.99 limit 1 Everyday Essential 1.49 1.49 Safeway Portland Hormel Cure 81 1.88 Signature Farms 1.78 1.78 limit 1 Signature Select 3.99 Safeway Seattle Hormel Cure 81 1.88 Signature Farms 1.78 1.78 3.99 limit 1 Sugardale 1.78 1.78 Save-a-Lot Sugardale 1.19 2.99 n/i 1.89 1.89 Select Markets Western Family 3.99 Cook's 2.49 1.69 1.49 Super 1 Foods Smithfield Specialty 2.58 Smithfield 1.98 Target Archer Farms 1.99 The Markets Farmland 2.48 Sugardale 2.48 Hempler's 4.98 4.48 4.48 local

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in WA Walmart Sam's Choice 1.98 (cont) Whole Foods NW American Homestead 5.99 antibiotic-free Wellshire Farms 8.99 antibiotic-free n/i 3.99 Yoke's Fresh Smithfield 2.29 Longhorn 1.97 Yoke's Fresh 3.99 John Morrell 3.49 3.49 Kretschmar 3.49 3.49 Cook's 2.49 WY Affiliated Foods MW Double G 3.59 Cook's 1.39 1.29 Cook's 1.18 0.98 Hormel Cure 81 1.99 3.59 3.59 Hormel Cure 81 3.69 3.69 Sugardale 3.49 Best Choice 1.88 Albertsons Mntn n/i 1.59 Cook's 1.59 1.29 Hormel Cure 81 2.49 4.99 John Morrell 3.69 Associated Foods Western Family 1.59 1.39 1.19 n/i 1.59 Cook's 1.99 Farmland 1.99 Hormel Cure 81 3.99 3.99 Food Pride Open Acres 1.99 Cumberland Gap 1.99 2.29 IGA Markets Hormel Cure 81 3.99 3.99 Essential Everyday 2.79 King Soopers Cook's 1.29 1.29 w/ store card Private Selection 2.99 w/ store card Lucky's Market Garrett Valley 4.99 Lucky's Market 3.49 Ridley's n/i 1.27 Western Family 1.38 1.18 Cook's 1.98

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Spiral Cut Hams Smoked Ham Bone-in/Semi-Boneless Boneless Country State Supermarket Label Bone-in Picnic Steak Conditions Ham Whole Half Whole Half Butt Shank Whole Half 1/4 bone-in bone-in WY Ridley's Farmland 1.98 (cont) (continued) Dubuque 0.97 w/ $50 purchase; limit 1 Safeway Denver Hormel Cure 81 1.99 4.99 Cook's 1.29 limit 2 Signature Select 2.99 Smith's Sugardale 1.89 1.19 2.99 Kroger 2.99 2.99 Walmart Sam's Choice 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 186 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls NORTHEASTERN U.S. - CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT CT ACME Markets Hatfield 2.99 3.99 Adams Superfood n/i 2.99 1.79 1.99 BOGO Smithfield 1.69 1.89 AF Basket n/i 0.99 AG New England n/i 1.99 1.79 2.99 ALDI n/i 1.49 Associated n/i 1.99 Best Market n/i 2.97 1.67 1.47 1.67 3.97 Big Y n/i 2.99 2.99 2.99 Hormel 1.29 Bravo n/i 1.59 1.99 1.99 2.39 C-Town n/i 1.99 2.39 0.79 Compare Foods n/i 1.29 2.99 0.99 Food Bazaar n/i 1.49 1.99 0.99 3.99 Geissler's n/i 3.49 Highland Park Smithfield 2.49 1.99 2.99 Key Food n/i 1.29 1.69 1.99 0.99 1.19 Kings Food Markets Chairman's Reserve 3.99 Price Chopper n/i 3.99 2.99 1.99 2.99 Price Chopper n/i 2.99 1.99 2.99 Price Rite n/i 1.79 0.99 Save-a-Lot n/i 1.79 1.39 0.99 ShopRite Smithfield 1.99 Farm Promise 6.99 antibiotic-free n/i 1.49 1.99 1.29 3.99 Stew Leonard's n/i 1.99 Stop & Shop Stop & Shop 2.69 The Fresh Market n/i 5.99 Walmart n/i 2.98 1.54 DC ALDI n/i 1.49 Giant Food Giant 2.69 Harris Teeter Smithfield 1.97 1.97 Safeway Eastern Smithfield 2.99 Save-a-Lot n/i 1.79 1.39 0.99 Walmart n/i 2.98 1.54 Whole Foods MdAt n/i 7.99 7.99 antibiotic-free

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 187 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls DE ACME Markets Hatfield 2.99 3.99 Food Lion n/i 1.79 Fresh Grocer n/i 1.29 Giant Food Giant 2.69 Great Valu Markets n/i 1.49 1.99 1.39 3.99 Harris Teeter Smithfield 1.97 1.97 IGA Stores NJ/PA n/i 1.59 1.99 2.99 3.99 Redner's n/i 1.78 1.18 Safeway Eastern Smithfield 2.99 Save-a-Lot n/i 1.79 1.39 0.99 ShopRite Smithfield 1.99 Farm Promise 6.99 antibiotic-free n/i 1.49 1.99 1.29 3.99 ShurSave n/i 1.99 3.49 Hatfield 2.19 The Fresh Market n/i 5.99 Walmart n/i 2.98 1.54 Weis Markets Swift 1.88 3.88 MA Adams Superfood n/i 2.99 1.79 1.99 Smithfield 1.69 1.89 AF Basket n/i 0.99 AG New England n/i 1.99 1.79 2.99 ALDI n/i 1.49 Associated n/i 1.99 Big Y n/i 2.99 2.99 2.99 Hormel 1.29 Bravo n/i 1.59 1.99 1.99 2.39 C-Town n/i 1.99 2.39 0.79 Compare Foods n/i 1.29 2.99 0.99 Crosby's n/i 2.99 Donelan's n/i 1.99 2.99 Open Prairie 7.99 antibiotic-free Food City n/i 1.33 1.33 Geissler's n/i 3.49 Hannaford Hannaford 2.49 2.49 Hannaford 1.69 w/ store card Nature's Place 3.99 antibiotic-free

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 188 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls MA Price Chopper n/i 3.99 2.99 1.99 2.99 (cont) Market Basket n/i 1.69 Met Foods n/i 1.99 0.99 Price Chopper n/i 3.99 2.99 1.99 2.99 Price Rite n/i 1.79 0.99 Roche Bros. Berkshire Black 9.99 Save-a-Lot n/i 1.79 1.39 0.99 Seabra Foods n/i 2.49 1.79 1.89 1.29 Shaw's Smithfield 3.99 Star Market n/i 3.99 Hormel 3.99 Stop & Shop Stop & Shop 2.69 The Fresh Market n/i 5.99 Tops Markets Smithfield 1.69 1.99 2.49 3.99 Trucchi's n/i 3.49 1.99 2.99 Walmart n/i 2.98 1.54 MD ACME Markets Hatfield 2.99 3.99 ALDI n/i 1.49 Associated n/i 1.99 Food Lion n/i 1.79 Giant Eagle n/i BOGO Giant Food Giant 2.69 Graul's Market Smithfield 4.99 Great Valu Markets n/i 1.49 1.99 1.39 3.99 Harris Teeter Smithfield 1.97 1.97 Kennie's Market n/i 2.49 1.69 Leidy's 6.99 antibiotic-free Martin's Food n/i 1.49 1.99 1.39 3.99 Price Rite n/i 1.79 0.99 Redner's n/i 1.78 1.18 Safeway Eastern Smithfield 2.99 Save-a-Lot n/i 1.79 1.39 0.99 Shop'n Save n/i 2.49 3.99 ShopRite Smithfield 1.99 Farm Promise 6.99 antibiotic-free n/i 1.49 1.99 1.29 3.99 Shoppers Food Smithfield 2.49 1.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 189 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls MD ShurSave n/i 1.99 3.49 (cont) Hatfield 2.19 The Fresh Market n/i 5.99 Walmart n/i 2.98 1.54 Weis Markets Swift 1.88 3.88 Whole Foods MdAt n/i 7.99 7.99 antibiotic-free ME AG New England n/i 1.99 1.79 2.99 Food City n/i 1.33 1.33 Hannaford Hannaford 2.49 2.49 Hannaford 1.69 w/ store card Nature's Place 3.99 antibiotic-free Market Basket n/i 1.69 Save-a-Lot n/i 1.79 1.39 0.99 Shaw's Smithfield 3.99 Walmart n/i 2.98 1.54 NH AG New England n/i 1.99 1.79 2.99 ALDI n/i 1.49 Hannaford Hannaford 2.49 Hannaford 1.69 w/ store card Nature's Place 3.99 antibiotic-free Market Basket n/i 1.69 Price Chopper n/i 3.99 2.99 1.99 2.99 Price Rite n/i 1.79 0.99 Save-a-Lot n/i 1.79 1.39 0.99 Shaw's Smithfield 3.99 The Fresh Market n/i 5.99 Walmart n/i 2.98 1.54 NJ ACME Markets Hatfield 2.99 3.99 ALDI n/i 1.49 Associated n/i 1.99 Best Market n/i 2.97 1.67 1.47 1.67 3.97 Bravo n/i 1.59 1.99 1.99 2.39 C-Town n/i 1.99 2.39 0.79 Compare Foods n/i 1.29 2.99 0.99 Fine Fare n/i 2.39 2.99 1.79 1.29 3.99 Food Bazaar n/i 1.49 1.99 0.99 3.99 Foodtown n/i 1.49 1.69 1.99 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 190 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls NJ Great Valu Markets n/i 1.49 1.99 1.39 3.99 (cont) IGA Stores NJ/PA n/i 1.59 1.99 2.99 3.99 Key Food n/i 1.29 1.69 1.99 0.99 1.19 Kings Food Markets Chairman's Reserve 3.99 McCaffrey's Leidy's 1.99 Met Foods n/i 1.99 0.99 Morton Williams n/i 3.49 1.19 Murphy's Hatfield 2.79 3.99 Pioneer n/i 1.99 Price Rite n/i 1.79 0.99 Save-a-Lot n/i 1.79 1.39 0.99 Seabra Foods n/i 1.79 1.99 1.89 ShopRite Smithfield 1.99 Farm Promise 6.99 antibiotic-free n/i 1.49 1.99 1.29 3.99 Stop & Shop Stop & Shop 2.69 Supremo Food Mrkt n/i 1.49 1.99 1.99 0.99 1.99 The Fresh Market n/i 5.99 Top Tomato n/i 2.99 Uncle Giuseppe's n/i 1.99 1.99 4.99 4.99 Walmart n/i 2.98 1.54 Weis Markets Swift 1.88 3.88 Western Beef n/i 1.99 Whole Foods MdAt n/i 7.99 7.99 antibiotic-free NY ACME Markets Hatfield 2.99 3.99 AF Basket n/i 0.99 AG New England n/i 1.99 1.79 2.99 ALDI n/i 1.49 Associated n/i 1.99 Best Market n/i 2.97 1.67 1.47 1.67 3.97 Big M 1893 Premium 1.99 1.69 3.99 Bravo n/i 1.59 1.99 1.99 2.39 C-Town n/i 1.99 2.39 0.79 Compare Foods n/i 1.29 2.99 0.99 DeCiccio Markets n/i 1.59 1.99 DeCiccio & Sons Pine Ridge Farms 5.99 antibiotic-free DeCiccio & Sons 5.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 191 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls NY Fine Fare n/i 2.39 2.99 1.79 1.29 3.99 (cont) Food Bazaar n/i 1.49 1.99 0.99 3.99 Foodtown n/i 1.49 1.69 1.99 0.99 Giunta's n/i 1.79 1.99 2.99 3.99 1.29 Great American 1893 Brand 2.49 1.79 1.49 1.49 2.99 Gristede's n/i 4.99 Hannaford Hannaford 2.49 Hannaford 1.69 w/ store card Nature's Place 3.99 antibiotic-free Key Food n/i 1.29 1.69 1.99 0.99 1.19 King Kullen n/i 1.29 1.49 2.99 3.99 Kings Food Markets Chairman's Reserve 3.99 Price Chopper n/i 3.99 2.99 1.99 2.99 Met Foods n/i 1.99 0.99 Morton Williams n/i 3.49 1.19 Net Cost n/i 1.99 North Shore Farms n/i 2.99 0.79 Peck's Market n/i 2.99 1.79 1.99 1.69 Pioneer n/i 1.99 Price Chopper n/i 3.99 2.99 1.99 2.99 Price Rite n/i 1.79 0.99 Save-a-Lot n/i 1.79 1.39 0.99 ShopRite Smithfield 1.99 Farm Promise 6.99 antibiotic-free n/i 1.49 1.99 1.29 3.99 Shop'n Save n/i 2.49 3.99 Stew Leonard's n/i 1.99 Stop & Shop Stop & Shop 2.69 The Fresh Market n/i 5.99 Tops Markets Smithfield 1.69 1.99 2.49 3.99 Top Tomato n/i 2.99 Trade Fair n/i 1.99 2.59 Uncle Giuseppe's n/i 1.99 1.99 4.99 4.99 Walmart n/i 2.98 1.54 Weis Markets Swift 1.88 3.88 Western Beef n/i 1.99

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Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls PA ACME Markets Hatfield 2.99 3.99 ALDI n/i 1.49 Associated n/i 1.99 Big M 1893 Premium 1.99 1.69 3.99 Boyer's n/i 1.47 Bravo n/i 1.59 1.99 1.99 2.39 C-Town n/i 1.99 2.39 0.79 Family Owned n/i 1.79 2.19 1.69 1.89 1.69 2.99 Hatfield 1.99 Fine Fare n/i 2.39 2.99 1.79 1.29 3.99 Food Lion n/i 1.79 Foodland n/i 1.99 1.99 Foodtown n/i 1.49 1.69 1.99 0.99 Fresh Grocer n/i 1.29 Giant Eagle n/i BOGO Giant Food Stores Giant 2.69 Gordon Food Service n/i 1.89 Great Valu Markets n/i 1.49 1.99 1.39 3.99 Grocery Outlet n/i 1.79 Ideal Market n/i 1.29 1.59 1.59 IGA SpartanNash n/i 1.99 1.79 0.89 2.99 IGA Stores NJ/PA n/i 1.59 1.99 2.99 3.99 Karn's n/i 1.69 1.79 Kennie's Market n/i 1.69 Key Food n/i 1.29 1.69 1.99 0.99 1.19 Kuhn's Market Chairman Reserve 2.29 2.99 Landis Supermarkets Hatfield 1.79 1.79 1.49 2.99 Martin's Food n/i 1.49 1.99 1.39 3.99 McCaffrey's Leidy's 1.99 Net Cost n/i 1.99 Pioneer n/i 1.99 Price Chopper n/i 3.99 2.99 1.99 2.99 Price Rite n/i 1.79 0.99 Redner's n/i 1.78 1.18 Save-a-Lot n/i 1.79 1.39 0.99 Shop'n Save n/i 2.49 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 193 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls PA ShopRite Smithfield 1.99 (cont) Farm Promise 6.99 antibiotic-free n/i 1.49 1.29 3.99 ShurSave NE Penn n/i 1.99 2.79 Hatfield 2.49 3.49 ShurSave n/i 3.49 Hatfield 2.19 Sparkle Markets Indiana Kitchen 1.89 1.59 Supremo Food Mrkt n/i 1.49 1.99 1.99 0.99 1.99 The Fresh Market n/i 5.99 Tops Markets Smithfield 1.69 1.99 2.49 3.99 Walmart n/i 2.98 1.54 Weis Markets Swift 1.88 3.88 Whole Foods MdAt n/i 7.99 7.99 antibiotic-free RI Adams Superfood n/i 2.99 1.79 1.99 Smithfield 1.69 1.89 ALDI n/i 1.49 Associated n/i 1.99 Bravo n/i 1.59 1.99 1.99 2.39 Compare Foods n/i 1.29 2.99 0.99 Dave's Marketplace n/i 1.99 3.99 Price Rite n/i 1.79 0.99 Save-a-Lot n/i 1.79 1.39 0.99 Seabra Foods n/i 2.49 1.79 1.89 1.29 Shaw's Smithfield 3.99 Stop & Shop Stop & Shop 2.69 Walmart n/i 2.98 1.54 VT AG New England n/i 1.99 1.79 2.99 ALDI n/i 1.49 Food City n/i 1.33 1.33 Hannaford Hannaford 2.49 Hannaford 1.69 w/ store card Nature's Place 3.99 antibiotic-free Price Chopper n/i 3.99 2.99 1.99 2.99 Shaw's Smithfield 3.99 Tops Markets Smithfield 1.69 1.99 2.49 3.99 Walmart n/i 2.98 1.54

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 194 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls SOUTHEASTERN U.S. - AL,FL,GA,KY,MS,NC,SC,TN,VA,WV AL ALDI n/i 1.49 Cash Saver n/i 1.55 Dollar General Mrkt n/i 1.95 Food for Le$$ n/i 0.97 Food Giant n/i 1.49 Prairie Fresh 1.58 1.98 Greer's Market Swift 1.53 1.26 Ingle's Markets Ingle's 1.78 1.98 Kroger Atlanta n/i 1.88 1.79 3.99 Kroger Nashville n/i 1.99 1.69 Lucky's Supermarket Prairie Fresh 2.29 1.28 Piggly Wiggly HAC n/i 1.19 Piggly Wiggly Hchn n/i 1.99 Piggly Wiggly Inc. n/i 2.99 1.49 1.99 Piggly Wiggly JTM n/i 1.19 Price Le$$ Foods Hormel 1.46 Publix Publix 0.99 Rouses Rouses 3.99 1.69 2.99 Save-a-Lot n/i 1.79 1.39 0.99 Shop-Rite n/i 1.99 2.99 Sprout's Market n/i 3.99 2.99 1.79 The Fresh Market n/i 5.99 United Grocery n/i 1.69 Vowell's n/i 1.79 Walmart n/i 2.98 1.54 Western Markets n/i 2.99 1.99 1.49 Niman Ranch 9.99 antibiotic-free Winn-Dixie Winn-Dixie 1.99 1.79 FL ALDI n/i 1.49 Bravo Florida n/i 1.59 1.89 0.89 Dollar General Mrkt n/i 1.95 Food Giant n/i 1.49 Prairie Fresh 1.58 1.98 Gordon Food Service n/i 1.89 Greer's Market Swift 1.53 1.26 Harris Teeter Smithfield 1.97 1.97

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Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls FL Harvey's Supermarket n/i 1.88 1.48 (cont) Hitchcock's Hitchcock's 1.99 1.69 IGA Florida n/i 1.99 1.59 1.39 Lucky's Market n/i 2.99 Piggly Wiggly Hchn n/i 1.99 Publix Publix 0.99 Sabor Tropical n/i 1.78 0.88 Safeway Florida Smithfield 2.99 Save-a-Lot n/i 1.79 1.39 0.99 Scaff's Market n/i 1.99 1.29 Seabra Foods n/i 2.49 Sedano's n/i 0.99 0.99 The Fresh Market n/i 5.99 Walmart n/i 2.98 1.54 Western Beef n/i 1.99 0.79 Winn-Dixie Winn-Dixie 1.99 1.79 GA ALDI n/i 1.49 Bi-Lo n/i 1.99 1.79 Dollar General Mrkt n/i 1.95 Food Depot n/i 1.27 1.18 Food Giant n/i 1.49 Prairie Fresh 1.58 1.98 Food Lion n/i 1.79 Food Pride n/i 1.99 Galaxy Food n/i 1.68 0.98 1.28 Harris Teeter Smithfield 1.97 1.97 Harvey's Supermarket n/i 1.88 1.48 IGA Food Stores n/i 1.39 1.59 1.79 1.29 2.99 IGA Stores Stheast Table Rite 1.68 Ingle's Markets Ingle's 1.78 1.98 Kroger Atlanta n/i 1.88 1.79 3.99 Lucky's Market n/i 2.99 Piggly Wiggly Car. Pig's Pride 1.38 3.99 n/i 1.78 Piggly Wiggly GA n/i 1.99 1.19 Piggly Wiggly HAC n/i 1.19 Piggly Wiggly Hchn n/i 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 196 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls GA Piggly Wiggly JTM n/i 1.19 (cont) Publix Publix 0.99 Quality Foods n/i 1.69 1.29 Prairie Fresh 2.69 Save-a-Lot n/i 1.79 1.39 0.99 Shop-Rite n/i 1.99 2.99 Sprout's Market n/i 3.99 2.99 1.79 The Fresh Market n/i 5.99 United Grocery n/i 1.69 Walmart n/i 2.98 1.54 Wayfield's n/i 1.88 1.88 1.49 1.29 Winn-Dixie Winn-Dixie 1.99 1.79 KY ALDI n/i 1.49 Cox IGA Hormel 2.49 1.59 1.69 3.49 Dollar General Mrkt n/i 1.95 E. W. James n/i 1.68 1.38 Foodland n/i 1.19 Food Giant n/i 1.49 Prairie Fresh 1.58 1.98 Food Lion n/i 1.79 Food Rite Food Rite 1.89 0.99 Fresh Thyme n/i 2.99 2.99 3.99 Galaxy Food n/i 1.68 0.98 1.28 Gordon Food Service n/i 1.89 IGA Houchen's Hormel 1.99 2.49 IGA SpartanNash n/i 1.99 1.79 0.89 2.99 IGA Stores Stheast Table Rite 1.68 Kroger Cincinnati n/i 1.88 3.99 Kroger Delta n/i 4.99 1.99 1.79 Kroger Louisville n/i 2.49 1.79 2.99 Kroger Mid Atlantic n/i 2.49 1.79 Kroger Nashville n/i 1.99 1.69 Lucky's Market n/i 2.99 Meijer n/i 1.99 1.99 2.99 Piggly Wiggly Hchn n/i 1.99 Price Le$$ Foods Hormel 1.46

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Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls KY Remke Markets n/i 0.98 limit 3 (cont) n/i 3.99 Save-a-Lot n/i 1.79 1.39 0.99 SuperValu Stores n/i 2.69 1.79 TC Grocery n/i 1.79 1.29 The Fresh Market n/i 5.99 United Grocery n/i 1.69 ValueMarket n/i 1.79 Walmart n/i 2.98 1.54 Whole Foods MdAt n/i 7.99 7.99 antibiotic-free MS AG Baton Rouge n/i 1.29 Seaboard 1.79 ALDI n/i 1.49 Corner Market Prairie Fresh 1.69 Dollar General Mrkt n/i 1.95 Food Giant n/i 1.49 Prairie Fresh 1.58 1.98 Greer's Market Swift 1.53 1.26 Grocery Depot n/i 1.15 Kroger Delta n/i 4.99 1.99 1.79 Mac's Fresh n/i 1.69 1.19 n/i 0.99 w/ $25 purchase; limit 1 Piggly Wiggly Hchn n/i 1.99 Piggly Wiggly HGR n/i 1.79 1.19 Rouses Rouses 3.99 1.69 2.99 Save-a-Lot n/i 1.79 1.39 0.99 Superlo Foods n/i 3.99 1.39 The Fresh Market n/i 5.99 Vowell's n/i 1.79 Walmart n/i 2.98 1.54 Winn-Dixie Winn-Dixie 1.99 1.79 NC ALDI n/i 1.49 Bi-Lo n/i 1.99 1.79 Carlie C's IGA n/i 1.68 1.88 1.48 0.98 Compare Foods n/i 1.29 1.89 Dollar General Mrkt n/i 1.95 Food Lion n/i 1.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 198 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls NC Food Pride n/i 1.99 (cont) Fresh Foods n/i 1.49 Galaxy Food n/i 1.68 0.98 1.28 Great Valu Market n/i 1.99 2.99 1.59 1.99 3.99 Harris Teeter Smithfield 1.97 1.97 Harvey's Supermarket n/i 1.88 1.48 IGA Food Stores n/i 1.39 1.59 1.79 1.29 2.99 IGA Stores Stheast Table Rite 1.68 Ingle's Markets Ingle's 1.78 1.98 Just $ave Foods n/i 1.28 0.98 Smithfield 2.98 Kroger Mid Atlantic n/i 2.49 1.79 Lowes Foods Smithfield 1.99 Piggly Wiggly Retail n/i 1.49 1.36 1.59 Piggly Wiggly Stores n/i 1.58 1.78 Publix Publix 0.99 Save-a-Lot n/i 1.79 1.39 0.99 The Fresh Market n/i 5.99 United Grocery n/i 1.69 Walmart n/i 2.98 1.54 SC ALDI n/i 1.49 Bi-Lo n/i 1.99 1.79 Dollar General Mrkt n/i 1.95 Food Lion n/i 1.79 Galaxy Food n/i 1.68 0.98 1.28 Harris Teeter Smithfield 1.97 1.97 Harvey's Supermarket n/i 1.88 1.48 IGA Food Stores n/i 1.39 1.59 1.79 1.29 2.99 IGA Stores Stheast Table Rite 1.68 Ingle's Markets Ingle's 1.78 1.98 Kroger Atlanta n/i 1.88 1.79 3.99 Lowes Foods Smithfield 1.99 Piggly Wiggly Car. Pig's Pride 1.38 3.99 n/i 1.78 Publix Publix 0.99 Quality Foods n/i 1.69 1.29 Prairie Fresh 2.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 199 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls SC Save-a-Lot n/i 1.79 1.39 0.99 (cont) The Fresh Market n/i 5.99 Walmart n/i 2.98 1.54 TN ALDI n/i 1.49 Cash Saver n/i 1.55 Cash Saver TC n/i 1.75 1.00 Dollar General Mrkt n/i 1.95 E. W. James n/i 1.68 1.38 Food Country Butcher's Best 1.99 Food Giant n/i 1.49 Prairie Fresh 1.58 1.98 Food Lion n/i 1.79 Food Rite Food Rite 1.89 0.99 Gordon Food Service n/i 1.89 H.G. Hill n/i 1.79 1.99 1.59 IGA Houchen's Hormel 1.99 2.49 IGA Stores Stheast Table Rite 1.68 Ingle's Markets Ingle's 1.78 1.98 Kroger Delta n/i 4.99 1.99 1.79 Kroger Mid Atlantic n/i 2.49 1.79 Kroger Nashville n/i 1.99 1.69 Lucky's Supermarket Prairie Fresh 2.29 1.28 Osborne's Foods n/i 2.99 Price Le$$ Foods Hormel 1.46 Publix Publix 0.99 Save-a-Lot n/i 1.79 1.39 0.99 Shop-Rite n/i 1.99 2.99 Sprout's Market n/i 3.99 2.99 1.79 Superlo Foods n/i 3.99 1.39 TC Grocery n/i 1.79 1.29 The Fresh Market n/i 5.99 Tietgen's n/i 2.99 United Grocery n/i 1.69 Walmart n/i 2.98 1.54 VA ALDI n/i 1.49 Associated n/i 1.99 Dollar General Mrkt n/i 1.95

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 200 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls VA Food Country Butcher's Best 1.99 (cont) Food Lion n/i 1.79 Galaxy Food n/i 1.68 0.98 1.28 Giant Food Giant 2.69 Great Valu Market n/i 1.99 2.99 1.59 1.99 3.99 Harris Teeter Smithfield 1.97 1.97 IGA Stores Stheast Table Rite 1.68 Ingle's Markets Ingle's 1.78 1.98 Kroger Mid Atlantic n/i 2.49 1.79 Lowes Foods Smithfield 1.99 Martin's Food n/i 1.49 1.99 1.39 3.99 Piggly Wiggly Retail n/i 1.49 1.36 1.59 Piggly Wiggly Stores n/i 1.58 1.78 Price Le$$ Foods Hormel 1.46 Price Rite n/i 1.79 0.99 Publix Publix 0.99 Safeway Eastern Smithfield 2.99 Save-a-Lot n/i 1.79 1.39 0.99 Shop'n Save n/i 2.49 3.99 Shoppers Food Smithfield 2.49 1.49 The Fresh Market n/i 5.99 Walmart n/i 2.98 1.54 Weis Markets Swift 1.88 3.88 Whole Foods MdAt n/i 7.99 7.99 antibiotic-free WV ALDI n/i 1.49 Dollar General Mrkt n/i 1.95 Foodland n/i 1.19 Food Rite Food Rite 1.89 0.99 Food Lion n/i 1.79 Galaxy Food n/i 1.68 0.98 1.28 Giant Eagle n/i BOGO Great Valu Market n/i 1.99 2.99 1.59 1.99 3.99 IGA Stores Stheast Table Rite 1.68 Kroger Columbus n/i 1.49 Kroger Mid Atlantic n/i 2.49 1.79 Martin's Food n/i 1.49 1.99 1.39 3.99 Piggly Wiggly Stores n/i 1.58 1.78

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 201 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls WV Riesbeck's n/i 2.29 2.99 2.99 (cont) Save-a-Lot n/i 1.79 1.39 0.99 Shop'n Save n/i 2.49 3.99 Sparkle Markets Indiana Kitchen 1.59 Walmart n/i 2.98 1.54 Weis Markets Swift 1.88 3.88

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 202 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls MIDWESTERN U.S. - IA,IL,IN,MI,MN,ND,NE,OH,SD,WI IA Affiliated Foods MW Hormel 2.19 1.49 1.79 n/i 2.39 1.39 1.89 ALDI n/i 1.49 Family Fare Open Acres 1.99 Family Foods Smithfield 1.59 Fareway n/i 2.88 Fisher's Jack & Jill n/i 1.79 Food Pride Smithfield 1.59 Fresh Thyme n/i 2.99 2.99 3.99 Hometown Foods n/i 1.99 1.59 Chef's Prime 2.49 Hy-Vee Hormel 3.99 Blue Ribbon 2.99 Chef's Prime 2.99 Jewel-Osco Hormel 3.99 2.49 Lucky's Market n/i 2.99 Maynard's Foods Smithfield 1.79 No Frills Open Acres 1.99 Price Chopper n/i 2.49 2.99 Quillin's Hormel 1.89 1.49 Save-a-Lot n/i 1.79 1.39 0.99 Schnuck's Pride of the Farm 3.99 1.99 Sunshine Foods n/i 1.49 1.77 Super Saver Smithfield 1.98 2.78 local Thriftway Stores n/i 1.99 1.49 2.99 Walmart n/i 2.98 1.54 Whole Foods MW n/i 5.99 4.99 5.99 IL Affiliated Foods MW Hormel 2.19 1.49 1.79 n/i 1.68 1.89 ALDI n/i 1.49 Angelo Caputo n/i 3.49 1.19 Smithfield 1.79 Berkot's n/i 1.79 1.99 2.49 0.99 2.99 Borowiak's IGA n/i 1.49 Brookhaven Indiana Kitchen 2.49 1.99 1.99 2.29 Butera Market n/i 1.99 1.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 203 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls IL Cermak Fresh Market n/i 0.99 0.99 (cont) County Market n/i 2.99 Dierberg's Dierberg's 2.69 El Guero n/i 0.99 1.69 Fairplay Foods n/i 1.99 1.99 0.99 1.49 1.29 Fareway n/i 2.88 Fisher's Jack & Jill n/i 1.79 Food 4 Less n/i 1.99 0.97 0.97 Food Pride Smithfield 1.59 Fresh Thyme n/i 2.99 2.99 3.99 Garden Fresh Market n/i 2.99 1.49 Gordon Food Service n/i 1.89 Heinen's Heinen's 3.99 Hy-Vee Hormel 3.99 Blue Ribbon 2.99 Chef's Prime 2.99 IGA Houchen's Hormel 1.99 2.49 IGA Stores IL/IN Hormel 2.69 1.39 Jewel-Osco Hormel 3.99 2.49 Jimenez n/i 0.99 1.39 1.39 1.19 Kirby Foods IGA Hormel 2.69 Kroger Central n/i 1.49 1.79 Kroger Louisville n/i 2.49 1.79 2.99 La Chiquita n/i 1.79 1.59 Meijer n/i 1.99 1.99 2.99 Pete's Markets n/i 0.99 3.89 1.99 0.99 2.99 Piggly Wiggly MW Smithfield 1.99 1.49 Price Le$$ Foods Hormel 1.46 Save-a-Lot n/i 1.79 1.39 0.99 Schnuck's Pride of the Farm 3.99 1.99 Schuette's Market n/i 2.98 n/i 1.79 Shop & Save Prairie Fresh 3.49 n/i 1.29 Shop'n Save n/i 3.99 Strack & VanTil n/i 2.29 Smithfield 4.99 2.99 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 204 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls IL Sullivan's n/i 1.99 2.49 1.29 (cont) Sunset Foods Sunset 3.99 The Fresh Market n/i 5.99 Tony's Finer Foods n/i 0.88 1.99 1.99 1.29 0.99 1.99 3.49 Treasure Island n/i 2.99 Ultra Foods Smithfield 4.98 2.98 1.88 2.48 Valli Produce n/i 0.99 2.49 1.99 1.29 0.99 3.99 Walmart n/i 2.98 1.54 Walt's Food Center Walt's 2.99 Whole Foods MW n/i 5.99 4.99 5.99 IN Al's Supermarkets n/i 3.99 BOGO BOGO ALDI n/i 1.49 County Market n/i 2.99 Dollar General Mrkt n/i 1.95 Food 4 Less n/i 1.99 0.97 0.97 Fresh Thyme n/i 2.99 2.99 3.99 Gordon Food Service n/i 1.89 Harding's Harding's 1.49 1.49 1.00 Harvest Market n/i 1.69 Holiday Foods n/i 1.29 IGA Houchen's Hormel 1.99 2.49 IGA SpartanNash n/i 1.99 1.79 0.89 2.99 IGA Stores IL/IN Hormel 2.69 1.39 Jay C Stores n/i 1.69 1.79 Jewel-Osco Hormel 3.99 2.49 Kirby Foods IGA Hormel 2.69 Kroger Central n/i 1.49 1.79 Kroger Cincinnati n/i 1.88 3.99 Kroger Louisville n/i 2.49 1.79 2.99 Lucky's Market n/i 2.99 Marsh n/i 1.99 1.49 4.99 Martins Super Market Martin's 4.99 Meijer n/i 1.99 1.99 2.99 Miller's Markets Seaboard Farms 2.69 1.49 New Market n/i 1.99 Price Le$$ Foods Hormel 1.46 Save-a-Lot n/i 1.79 1.39 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 205 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls IN Schnuck's Pride of the Farm 3.99 1.99 (cont) Strack & VanTil n/i 2.29 Smithfield 4.99 2.99 3.49 The Fresh Market n/i 5.99 Ultra Foods Smithfield 4.98 2.98 1.88 2.48 Walmart n/i 2.98 1.54 Walt's Food Center Walt's 2.99 Wesselman's n/i 2.79 2.99 Whole Foods MW n/i 5.99 4.99 5.99 MI Affiliated Foods MW Hormel 2.19 1.49 1.79 n/i 1.68 1.89 ALDI n/i 1.49 Busch's n/i 2.99 Valley View Farms 1.69 local County Markets n/i 1.85 2.29 D&W Fresh Open Acres 3.99 n/i 3.99 Family Fare n/i 2.49 Food Pride n/i 1.99 Fresh Thyme n/i 2.99 2.99 3.99 Glory Supermarkets n/i 1.29 1.39 Gordon Food Service n/i 1.89 Harding's Harding's 1.49 1.49 1.00 Hollywood Markets n/i 4.59 3.49 Kroger Central n/i 1.49 1.79 Kroger Columbus n/i 1.49 Kroger Michigan n/i 1.79 3.99 Lucky's Market n/i 2.99 Martins Super Market Martin's 4.99 Meijer n/i 1.99 1.99 2.99 Miller's Markets Seaboard Farms 2.69 1.49 Pat's Foods IGA n/i 3.99 Plumbs/Duthlers n/i 1.99 0.99 1.29 Polly's Market n/i 1.99 1.99 3.99 Ric's Food Center n/i 1.49 1.99 Save-a-Lot n/i 1.79 1.39 0.99 Spartan Stores n/i 1.99 1.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 206 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls MI Super One Foods Prairie Grove 4.44 antibiotic-free (cont) Smithfield 1.97 Tadych's Smithfield 1.99 2.99 Toms/Olesons n/i 1.69 2.49 Valuland Open Acres 1.49 n/i 1.99 VG's Grocery n/i 1.99 1.49 3.99 Walmart n/i 2.98 1.54 Whole Foods MW n/i 5.99 4.99 5.99 MN Affiliated Foods MW Hormel 2.19 1.49 1.79 n/i 2.39 1.39 1.89 ALDI n/i 1.49 Ca$h Wi$e Prairie Fresh 1.48 Compart Duroc 3.98 n/i 0.98 Coborn's Prairie Fresh 1.48 Compart Duroc 3.98 n/i 0.98 County Markets n/i 1.85 2.29 Family Fare Open Acres 1.99 Fareway n/i 2.88 Food Pride n/i 1.99 Fresh Thyme n/i 2.99 2.99 3.99 Hornbacher's Hormel 1.49 Hugo's Hormel 2.48 1.78 Hy-Vee Hormel 3.99 Blue Ribbon 2.99 Chef's Prime 2.99 Kowalski's Naturally Raised 3.49 3.79 antibiotic-free Marketplace Foods Smithfield 0.99 Maynard's Foods Smithfield 1.79 Quillin's Hormel 1.89 1.49 Save-a-Lot n/i 1.79 1.39 0.99 Sunshine Foods n/i 1.49 1.77 Super One Foods Prairie Grove 4.44 antibiotic-free SuperValu Stores n/i 2.69 1.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 207 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls MN Teals Market Smithfield 2.29 1.99 (cont) n/i 1.79 1.39 Walmart n/i 2.98 1.54 ND Affiliated Foods MW Hormel 2.19 1.79 n/i 1.68 1.89 Albertsons Mntn n/i 3.99 Ca$h Wi$e Prairie Fresh 1.48 Compart Duroc 3.98 n/i 0.98 Family Fare Open Acres 1.99 Food Pride n/i 1.99 Hornbacher's Hormel 1.49 Hugo's Hormel 2.48 1.78 Leevers Foods Hormel 1.49 1.99 Marketplace Foods Smithfield 0.99 Miller's Fresh Foods n/i 1.29 SuperValu Foods n/i 2.29 1.79 Teals Market Smithfield 2.29 1.99 n/i 1.79 1.39 Walmart n/i 2.98 1.54 NE Affiliated Foods MW Hormel 2.19 1.79 n/i 2.39 1.39 1.89 ALDI n/i 1.49 Apple Markets n/i 1.99 1.48 2.99 Baker's n/i 1.99 Family Fare Open Acres 1.99 Fareway n/i 2.88 Food Pride n/i 1.99 Fresh Thyme n/i 2.99 2.99 3.99 Hy-Vee Hormel 3.99 Blue Ribbon 2.99 Chef's Prime 2.99 No Frills Open Acres 1.99 Russ's Market Smithfield 2.99 Safeway Denver n/i 2.49 1.99 Super Saver Smithfield 1.98 2.78 local Thriftway Stores n/i 1.99 1.49 2.99

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Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls NE Walmart n/i 2.98 1.54 (cont) Whole Foods MW n/i 5.99 4.99 5.99 OH Acme Fresh Market Acme 2.49 ALDI n/i 1.49 Chief Supermarkets n/i 1.59 Dave's Markets n/i 1.69 Indiana Kitchen 1.88 3.99 Dollar General Mrkt n/i 1.95 Dorothy Lane duBreton 9.99 antibiotic-free Fisher's Foods Fisher's 1.99 Food Rite Food Rite 1.89 0.99 Fresh Encounter n/i 1.59 3.29 Fresh Thyme n/i 2.99 2.99 3.99 Geyer's n/i 1.68 1.89 Giant Eagle n/i BOGO Gordon Food Service n/i 1.89 Heinen's Heinen's 3.99 IGA SpartanNash n/i 1.99 1.79 0.89 2.99 Kroger Central n/i 1.49 1.79 Kroger Cincinnati n/i 1.88 3.99 Kroger Columbus n/i 1.49 Kroger Mid Atlantic n/i 2.49 1.79 Lucky's Market n/i 2.99 Marc's Smithfield 4.99 Marsh n/i 1.99 1.49 4.99 Meijer n/i 1.99 1.99 2.99 Miller's Markets Seaboard Farms 2.69 1.49 Piggly Wiggly Stores n/i 1.58 1.78 Remke Markets n/i 0.98 limit 3 n/i 3.99 Riesbeck's n/i 2.29 2.99 2.99 Save-a-Lot n/i 1.79 1.39 0.99 Shop'n Save n/i 2.49 3.99 Sparkle Markets Indiana Kitchen 1.59 SuperValu Foods n/i 1.79 Seaboard Farms 1.99 2.49 0.99 The Fresh Market n/i 5.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 209 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls OH Thorne's Market Hormel 1.99 1.99 3.99 (cont) Walmart n/i 2.98 1.54 Weis Markets Swift 1.88 3.88 Whole Foods MdAt n/i 7.99 7.99 antibiotic-free SD Affiliated Foods MW Hormel 2.19 1.79 n/i 2.39 1.39 1.89 ALDI n/i 1.49 Buche Foods n/i 1.88 1.38 1.39 Coborn's Prairie Fresh 1.48 Compart Duroc 3.98 n/i 0.98 Fareway n/i 2.88 Hy-Vee Hormel 3.99 Blue Ribbon 2.99 Chef's Prime 2.99 IGA Markets n/i 2.49 1.69 3.29 Lynn's Dakotamart Smithfield 1.99 2.29 Maynard's Foods Smithfield 1.79 Safeway Denver n/i 2.49 1.99 Sunshine Foods n/i 1.49 1.77 SuperValu Foods n/i 1.79 Teals Market Smithfield 2.29 1.99 n/i 1.79 1.39 Walmart n/i 2.98 1.54 WI Affiliated Foods MW Hormel 2.19 1.79 n/i 2.39 1.39 1.89 ALDI n/i 1.49 Cermak Fresh Market n/i 0.99 0.99 County Markets n/i 1.85 2.29 Festival Foods n/i 0.98 Prairie Grove 4.48 antibiotic-free Food Pride n/i 1.99 Fox Bros. Smithfield 2.29 1.69 Fresh Thyme n/i 2.99 2.99 3.99 Gordon Food Service n/i 1.89 Gordy's n/i 0.98 limit 2 Hansen's IGA Hormel 2.18 2.48 1.38

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 210 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls WI Hy-Vee Hormel 3.99 (cont) Blue Ribbon 2.99 Chef's Prime 2.99 Marketplace Foods Smithfield 0.99 Marketplace WI Compart Duroc 3.98 n/i 0.98 Meijer n/i 1.99 1.99 2.99 Pat's Foods IGA n/i 3.99 Pick'n Save/Copps n/i 2.99 1.49 Piggly Wiggly MW Smithfield 1.99 1.49 Quillin's Hormel 1.89 1.49 Save-a-Lot n/i 1.79 1.39 0.99 Sendik's Sendik's 1.99 Sentry Foods n/i 2.49 2.19 1.79 Schnuck's Pride of the Farm 3.99 1.99 Shurfine Foods n/i 0.98 Smithfield 1.98 1.48 Super One Foods Prairie Grove 4.44 antibiotic-free SuperValu Foods n/i 2.29 1.79 Tadych's Smithfield 1.99 2.99 The Fresh Market n/i 5.99 Trig's Smithfield 2.69 1.99 2.89 1.89 Walmart n/i 2.98 1.54 Whole Foods MW n/i 5.99 4.99 5.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 211 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls SOUTH CENTRAL U.S. - AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT AR Albertsons Houston Smithfield 1.99 2.49 2.49 ALDI n/i 1.49 Bill's Fresh n/i 1.68 2.99 Prairie Fresh 1.89 1.18 Brookshire's n/i 2.99 3.99 Cash Saver TC n/i 1.75 1.00 City Market n/i 0.98 Cranford's n/i 1.48 1.18 Dollar General Mrkt n/i 1.95 Edward's n/i 1.48 Food Giant n/i 1.49 Prairie Fresh 1.58 1.98 G&W Foods n/i 1.38 Seaboard Farms 1.98 3.29 Harp's Harp's 1.29 1.99 2.49 1.49 3.99 Hays Supermarkets Prairie Fresh 1.48 0.98 3.98 Kroger Delta n/i 4.99 1.99 1.79 Mac's Fresh n/i 1.69 1.19 n/i 0.99 w/ $25 purchase; limit 1 Piggly Wiggly Hchn n/i 1.99 Rehkopf's n/i 1.69 0.99 Save-a-Lot n/i 1.79 1.39 0.99 Super 1 Foods Hormel 1.77 TC Grocery n/i 1.79 1.08 The Fresh Market n/i 5.99 Walmart n/i 2.98 1.54 Whole Foods SW n/i 6.99 6.99 7.49 antibiotic-free AZ Affiliated Foods MW n/i 1.68 1.89 n/i 2.39 1.39 1.89 Albertsons SW n/i 1.99 1.49 1.29 3.99 Basha's n/i 1.99 1.59 El Super Swift 1.79 0.99 1.69 n/i 0.77 0.77 1.29 Food City n/i 0.87 Fry's n/i 1.99 1.49 3.49 IGA Family n/i 0.87 1.39 0.89 1.89

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 212 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls AZ Los Altos n/i 1.29 1.59 (cont) Safeway SW n/i 1.49 Smart & Final Farmer John 1.99 0.99 Smith's n/i 1.79 1.69 1.19 Sprout's Market n/i 3.99 2.99 1.79 Walmart n/i 2.98 1.54 Whole Foods SPac n/i 4.99 7.99 7.99 7.99 11.99 antibiotic-free n/i 10.99 organic CO Affiliated Foods n/i 2.19 1.59 1.39 1.19 1.99 Affiliated Foods MW Hormel 2.19 1.79 n/i 2.39 1.39 1.89 Albertsons Mntn n/i 3.99 Associated Foods n/i 1.89 1.49 El Rancho n/i 0.97 1.29 Food King n/i 0.96 0.79 King Soopers n/i 1.88 1.79 3.99 Lucky's Markets Never Ever 3.99 4.99 antibiotic-free Ridley's n/i 1.48 Safeway Denver n/i 2.49 1.99 Save-a-Lot n/i 1.79 1.39 0.99 Sprout's Market n/i 3.99 2.99 1.79 Walmart n/i 2.98 1.54 Whole Foods Mntn n/i 6.99 7.99 7.99 antibiotic-free KS Affiliated Foods n/i 2.19 1.59 1.39 1.19 1.99 Affiliated Foods MW Hormel 2.19 1.79 n/i 2.39 1.39 1.89 ALDI n/i 1.49 Apple Markets n/i 1.99 1.48 2.99 Country Mart Smithfield 2.49 1.49 2.99 Dillon's n/i 1.99 Dollar General Mrkt n/i 1.95 Food Pride Smithfield 1.59 G&W Foods n/i 1.38 Seaboard Farms 1.98 3.29 Harp's Harp's 1.29 1.99 2.49 1.49 3.99 Hen House Prairie Fresh 2.99 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 213 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls KS Hy-Vee Hormel 3.99 (cont) Blue Ribbon 2.99 Chef's Prime 2.99 Price Chopper n/i 2.49 2.99 Pyramid Foods n/i 2.49 1.49 Save-a-Lot n/i 1.79 1.39 0.99 Sprout's Market n/i 3.99 2.99 1.79 Sun Fresh Smithfield 2.49 1.49 2.99 Thriftway Stores n/i 1.99 1.49 2.99 Walmart n/i 2.98 1.54 Whole Foods Mntn n/i 6.99 7.99 7.99 antibiotic-free Wood's Prairie Fresh 2.18 1.79 2.99 LA AG Baton Rouge n/i 1.29 Seaboard 1.79 Albertsons Houston Smithfield 1.99 2.49 2.49 ALDI n/i 1.49 Breaux Mart n/i 1.29 1.99 1.29 2.99 Brookshire's n/i 2.99 3.99 Dollar General Mrkt n/i 1.95 Kroger Texas n/i 1.79 1.49 1.49 Mac's Fresh n/i 1.69 1.19 n/i 0.99 w/ $25 purchase; limit 1 Kroger Texas n/i 1.79 1.49 Market Basket Swift 1.79 0.97 2.99 Rouses Rouses 3.99 1.69 2.99 Save-a-Lot n/i 1.79 1.39 0.99 Shoppers Value n/i 1.28 1.68 0.98 Super 1 Foods Hormel 1.77 The Fresh Market n/i 5.99 Walmart n/i 2.98 1.54 Whole Foods SW n/i 6.99 6.99 7.49 antibiotic-free Winn-Dixie Winn-Dixie 1.99 1.79 MO Affiliated Foods MW Hormel 2.19 2.19 1.79 n/i 1.68 1.89 ALDI n/i 1.49 Apple Markets n/i 1.99 1.48 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 214 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls MO C&R Supermarket Hormel 2.19 1.33 (cont) Smithfield 1.29 Cash Saver TC n/i 1.75 1.00 County Market n/i 2.99 Country Mart Smithfield 2.49 1.49 2.99 Dierberg's Dierberg's 2.69 Food Giant n/i 1.49 Prairie Fresh 1.58 1.98 Fresh Thyme n/i 2.99 2.99 3.99 G&W Foods n/i 1.38 Seaboard Farms 1.98 3.29 Gerbe's n/i 1.99 Gordon Food Service n/i 1.89 Harp's Harp's 1.29 1.99 2.49 1.49 3.99 Harter House n/i 2.99 1.99 Hays Supermarkets Prairie Fresh 1.48 0.98 3.98 Hen House Prairie Fresh 2.99 Hy-Klas Foods n/i 1.99 1.49 2.99 Hy-Vee Hormel 3.99 Blue Ribbon 2.99 Chef's Prime 2.99 IGA Stores IL/IN Hormel 2.69 1.39 Kroger Central n/i 1.49 1.79 Kroger Delta n/i 4.99 1.99 1.79 Lucky's Market n/i 2.99 Moser's n/i 1.39 1.79 1.39 1.48 2.99 Prenger's n/i 1.38 1.99 0.99 Price Chopper n/i 2.49 2.99 Pyramid Foods n/i 2.49 1.49 Save-a-Lot n/i 1.79 1.39 0.99 Schnuck's Pride of the Farm 3.99 1.99 Shop'n Save n/i 3.99 Sprout's Market n/i 3.99 2.99 1.79 Sun Fresh Smithfield 1.49 TC Grocery n/i 1.79 1.08 TC Markets Top Choice 1.79 2.29 Thriftway Stores n/i 1.99 1.49 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 215 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls MO Walmart n/i 2.98 1.54 (cont) Whole Foods MW n/i 5.99 4.99 5.99 Wood's Prairie Fresh 2.18 1.79 2.99 NM Affiliated Foods n/i 2.19 1.59 1.39 1.19 1.99 Albertsons SW n/i 1.99 1.49 1.29 3.99 Basha's n/i 1.99 1.59 El Rancho n/i 0.97 1.29 El Super Swift 1.79 0.99 1.69 n/i 0.77 0.77 1.29 Food King n/i 0.96 0.79 John Brooks n/i 1.39 1.19 1.79 2.99 King Soopers n/i 1.88 1.79 3.99 Lawrence Bros. n/i 1.99 1.19 Safeway Denver n/i 2.49 1.99 Smith's n/i 1.79 1.69 1.19 Sprout's Market n/i 3.99 2.99 1.79 Walmart n/i 2.98 1.54 Whole Foods Mntn n/i 6.99 7.99 7.99 antibiotic-free OK Affiliated Foods n/i 2.19 1.59 1.39 1.19 1.99 Affiliated Foods MW Hormel 2.19 2.19 1.79 n/i 1.68 1.89 ALDI n/i 1.49 Country Mart Smithfield 2.49 1.49 2.99 Dollar General Mrkt n/i 1.95 Harp's Harp's 1.29 1.99 2.49 1.49 3.99 Homeland Stores Smithfield 2.49 1.99 1.49 1.69 La Michoacana n/i 0.99 Market Square n/i 1.39 1.49 Morelos n/i 1.49 Nichols n/i 1.99 1.29 1.79 2.99 Pyramid Foods n/i 2.49 1.49 Reasor's Redbud Farms 2.99 Reasor's 1.59 Rehkopf's n/i 1.69 0.99 Save-a-Lot n/i 1.79 1.39 0.99 Sprout's Market n/i 3.99 2.99 1.79 The Fresh Market n/i 5.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 216 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls OK United of OK Smithfield 2.49 1.99 1.49 (cont) Walmart n/i 2.98 1.54 Whole Foods SW n/i 6.99 6.99 7.49 antibiotic-free TX Affiliated Foods n/i 2.19 1.59 1.39 1.19 1.99 Albertsons Houston Smithfield 1.99 2.49 2.49 Albertsons SW n/i 1.99 1.49 1.29 3.99 ALDI n/i 1.49 Arlan's Market n/i 1.89 1.49 Brookshire's n/i 2.99 3.99 Brookshire Bros. Swift 1.59 1.28 Cash Saver Texas n/i 0.95 David's Swift 1.69 1.99 Diamond IGA n/i 1.39 El Ahorro n/i 0.99 Elrod's n/i 0.98 El Rancho n/i 0.77 1.29 1.69 El Rio Grande n/i 0.79 2.29 0.99 El Super Swift 1.79 0.99 1.69 n/i 0.77 0.77 1.29 Fiesta Mart n/i 1.29 1.79 1.37 w/ $25 purchase; limit 2 n/i 0.77 Food King n/i 0.96 0.79 Food Town n/i 0.99 0.99 Foodarama n/i 1.77 1.19 H-E-B n/i 1.97 1.00 Junior's n/i 0.99 0.99 Kroger Texas n/i 1.79 1.49 1.49 La Fiesta n/i 1.97 1.27 1.00 La Michoacana n/i 0.99 Lawrence Bros. n/i 1.99 1.19 Malone's n/i 0.99 1.19 1.19 n/i 0.69 limit 1 Market Basket Swift 1.79 0.97 2.99 Market Square n/i 1.39 1.49 Porter's n/i 1.39 1.19 1.49 2.99 Randall's Smithfield 0.99 1.99 2.49 limit 2 Rehkopf's n/i 1.69 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 217 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls TX Save-a-Lot n/i 1.79 1.39 0.99 (cont) Sellers Bros. n/i 0.99 Sprout's Market n/i 3.99 2.99 1.79 Sun Fresh Market n/i 1.69 Super 1 Foods Hormel 1.77 Tom Thumb n/i 2.99 United Supermarkets Smithfield 3.49 Vista Markets n/i 1.49 0.99 Walmart n/i 2.98 1.54 Whole Foods SW n/i 6.99 6.99 7.49 antibiotic-free UT Albertsons Mntn n/i 3.99 Associated Foods Smithfield 2.49 1.99 3.99 n/i 1.89 1.49 Fresh Market Smithfield 1.99 Harmon's n/i 3.49 King Soopers n/i 1.88 1.79 3.99 Rancho Markets n/i 1.49 Ream's n/i 1.99 1.39 0.99 Ridley's n/i 1.48 Smith's n/i 1.79 1.69 1.19 Sprout's Market n/i 3.99 2.99 1.79 Stoke's Market n/i 1.49 1.19 1.69 Walmart n/i 2.98 1.54 Whole Foods Mntn n/i 6.99 7.99 7.99 antibiotic-free

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 218 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls SOUTHWESTERN U.S. - CA,HI,NV CA Albertsons SoCal n/i 2.49 Farmer John 1.99 local ALDI n/i 1.49 Arteaga n/i 1.49 1.79 Baja Ranch n/i 0.99 0.99 1.99 1.49 Big Saver Foods n/i 0.89 1.49 0.89 Farmer John 1.69 Cardenas n/i 0.97 1.49 Chavez n/i 2.49 Dollar General Mrkt n/i 1.95 El Super Swift 1.79 0.99 1.69 n/i 0.77 0.77 1.29 Food 4 Less n/i 0.77 0.77 Food 4 Less Cntrl Vly n/i 0.87 Foodland Mercado n/i 1.19 1.29 2.19 0.98 Food Maxx n/i 0.99 Food Source n/i 0.98 Grocery Outlet n/i 1.79 H-Mart n/i 2.99 Holiday Market Prairie Fresh 2.99 Island Pacific n/i 1.89 Jon's Market Farmer John 1.69 1.59 1.99 0.89 K.V. Mart n/i 1.59 2.19 1.29 1.99 La Perla n/i 1.69 1.39 La Superior n/i 1.99 Lola's Market n/i 1.49 2.19 1.49 Lucky Supermarket n/i 5.99 0.99 Lunardi's n/i 4.00 Mar-Val Foods n/i 1.99 Mi Pueblo n/i 1.79 1.49 Murphy's Markets n/i 1.99 1.99 New Seasons Beeler's 7.49 7.99 ABF; non-GMO Northgate n/i 0.99 Nugget Markets Prairie Fresh 1.99 Pavilions Farmer John 3.99 R-N Markets n/i 1.09 0.88

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 219 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls CA Raley's n/i 1.99 1.99 2.29 1.29 2.49 3.99 (cont) Ralph's n/i 1.99 Simple Truth 3.99 antibiotic-free Rancho San Miguel n/i 1.49 1.69 Ray's Food Place Smithfield 3.99 Rio Ranch Markets Smithfield 0.89 0.99 1.49 SK Super King n/i 0.79 0.79 1.79 Farmer John 1.79 1.79 Safeway NorCal Farmer John 1.99 1.99 Save-a-Lot n/i 1.79 1.39 0.99 Save Mart n/i 5.99 1.29 1.99 Select Markets n/i 2.99 Smart & Final Farmer John 1.99 0.99 Sprout's Market n/i 3.99 2.99 1.79 Stater Bros. Farmer John 2.99 2.99 0.99 Super A Foods n/i 2.99 1.29 1.29 2.29 Super King n/i 1.29 Superior Grocer 0.99 0.99 The Fresh Market n/i 5.99 Vallarta n/i 0.69 1.99 1.29 1.99 Vons Farmer John 3.99 local Walmart n/i 2.98 1.54 Whole Foods NorCal n/i 4.49 9.99 9.99 Whole Foods SPac n/i 4.99 7.99 7.99 7.99 11.99 antibiotic-free n/i 10.99 organic HI Don Quijote n/i 1.59 Hormel 2.49 Foodland n/i 1.39 Hormel 5.99 3.99 Island Grocery Depot n/i 1.69 Farmer John 2.49 KTA Super Stores n/i 1.89 Safeway NorCal Farmer John 2.99 2.99 Tamura's Market n/i 1.29 Mainland Times/Big Save n/i 0.99 2.59 Whole Foods SPac n/i 4.99 8.99 8.99 7.99 12.99 antibiotic-free n/i 11.99 organic

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 220 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls NV Albertsons Mntn n/i 3.99 Albertsons SW n/i 1.99 1.49 1.29 3.99 Associated Foods n/i 1.89 Cardenas n/i 0.97 1.49 Dollar General Mrkt n/i 1.95 El Super Swift 1.79 0.99 1.69 n/i 0.77 0.77 1.29 Food Source n/i 0.98 Grocery Outlet n/i 1.79 Island Pacific n/i 1.89 La Bonita n/i 0.89 1.99 Marketon n/i 0.99 1.89 1.29 1.59 Raley's n/i 1.99 2.99 2.49 3.99 Ridley's n/i 1.48 Safeway NorCal Farmer John 1.99 1.99 Save-a-Lot n/i 1.79 1.39 0.99 Scolari's Hormel 2.99 Smart & Final Farmer John 1.99 0.99 Smith's n/i 1.79 1.19 Sprout's Market n/i 3.99 2.99 1.79 Vons Farmer John 3.99 local Walmart n/i 2.98 1.54 Whole Foods NorCal n/i 4.49 9.99 9.99 Whole Foods SPac n/i 4.99 7.99 7.99 7.99 11.99 antibiotic-free n/i 10.99 organic

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 221 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls NORTHWESTERN U.S. - AK,ID,MT,OR,WA,WY AK AC Value Center n/i 3.98 Alaskan & Proud n/i 3.98 1.48 1.48 2.28 Carrs/Safeway n/i 4.49 1.99 2.99 Fred Meyer n/i 1.99 IGA Hometown Fresh n/i 2.99 3.79 Meyers Group IGA Prairie Fresh 2.99 1.69 3.79 Sitka Seamart n/i 2.49 3.49 Three Bears n/i 2.19 Walmart n/i 2.98 1.54 ID Albertsons Mntn n/i 3.99 Associated Foods n/i 1.89 1.49 Family Foods Prairie Fresh 2.69 1.99 Fred Meyer n/i 1.99 1.79 Grocery Outlet n/i 1.79 Harvest Foods Prairie Fresh 2.98 IGA Markets n/i 2.49 1.69 3.29 Ridley's n/i 1.48 Rosauer's Prairie Fresh 1.99 1.99 3.49 Niman Ranch 4.69 antibiotic-free Safeway Seattle n/i 3.99 1.79 2.49 Smith's n/i 1.79 1.19 Stoke's Market n/i 1.49 1.19 1.69 Super 1 Foods Prairie Fresh 1.88 Walmart n/i 2.98 1.54 Whole Foods Mntn n/i 6.99 7.99 7.99 antibiotic-free Yoke's Fresh Prairie Fresh 2.49 1.67 1.99 MT Albertsons Mntn n/i 3.99 ALDI n/i 1.49 Associated Foods Smithfield 2.49 1.99 3.99 n/i 1.89 1.49 Family Foods Prairie Fresh 2.69 1.99 Harvest Foods Prairie Fresh 2.98 IGA Markets n/i 2.49 1.69 3.29 Lucky's Market n/i 2.99 Reynold's n/i 1.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 222 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls MT Rosauer's Prairie Fresh 1.99 1.99 3.49 (cont) Niman Ranch 4.69 antibiotic-free Smith's n/i 1.79 1.19 Stoke's Market n/i 1.49 1.19 1.69 Super 1 Foods Prairie Fresh 1.88 SuperValu Foods n/i 1.79 Walmart n/i 2.98 1.54 OR Albertsons Portland n/i 1.99 Associated Foods n/i 1.89 1.49 CenterPlace Market Prairie Fresh 2.48 2.28 Family Foods Prairie Fresh 2.69 1.99 Fred Meyer n/i 1.99 1.79 Grocery Outlet n/i 1.79 Harvest Foods Prairie Fresh 2.98 IGA Markets n/i 2.49 1.69 3.29 IGA Market Fresh n/i 1.77 2.49 2.99 1.77 1.99 Lamb's Market n/i 2.99 1.99 3.99 Market of Choice Beeler's 9.99 6.99 antibiotic-free Carlton Farms 6.99 5.99 McKay's n/i 2.99 Quality Food Center n/i 1.69 1.69 Red Apple/Thriftway n/i 2.99 1.99 3.99 Rosauer's Prairie Fresh 1.99 1.99 3.49 Niman Ranch 4.69 antibiotic-free Roth's n/i 3.49 2.77 3.99 Safeway Portland n/i 3.99 1.79 2.49 Save-a-Lot n/i 1.79 1.39 0.99 Select Markets n/i 2.99 Walmart n/i 2.98 1.54 Whole Foods NW n/i 7.99 antibiotic-free WA Albertsons Portland n/i 1.99 CenterPlace Market Prairie Fresh 2.48 2.28 Family Foods Prairie Fresh 2.69 1.99 Fred Meyer n/i 1.99 1.79 Grocery Outlet n/i 1.79 Haggen's n/i 3.99 3.99 Harvest Foods Prairie Fresh 2.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 223 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. FRESH PORK

Fresh Pork Leg Loin Roasts Shoulder Roasts Sirloin Roasts Tender State Supermarket Label Bone-in Crown Loin Center Cut Boston Butt Picnic Conditions bn-in bnls loin Whole Half Roast bn-in bnls bn-in bnls bn-in bnls bn-in bnls WA IGA Markets n/i 2.49 1.69 3.29 (cont) IGA Market Fresh n/i 1.77 2.49 2.99 1.77 1.99 Island Pacific n/i 1.99 1.29 Metropolitan n/i 2.49 Meyers Group IGA Prairie Fresh 2.49 1.69 3.29 Quality Food Center n/i 1.69 1.69 Red Apple/Thriftway n/i 2.99 1.99 3.99 Rosauer's Prairie Fresh 1.99 1.99 3.49 Niman Ranch 4.69 antibiotic-free Saar's n/i 0.99 Safeway Portland n/i 3.99 1.79 2.49 Safeway Seattle n/i 3.99 1.79 2.49 Save-a-Lot n/i 1.79 1.39 0.99 Select Markets n/i 2.99 Super 1 Foods Prairie Fresh 1.88 The Markets n/i 2.98 1.45 1.98 3.98 Town & Country n/i 2.49 Walmart n/i 2.98 1.54 Whole Foods NW n/i 7.99 antibiotic-free Yoke's Fresh Prairie Fresh 2.49 1.67 1.99 WY Affiliated Foods MW Hormel 2.19 1.79 n/i 2.39 1.39 1.89 Albertsons Mntn n/i 3.99 Associated Foods n/i 1.89 1.49 IGA Markets n/i 2.49 1.69 3.29 King Soopers n/i 1.88 1.79 3.99 Lucky's Markets Never Ever 3.99 antibiotic-free n/i 2.99 Ridley's n/i 1.48 Safeway Denver n/i 2.49 1.99 Smith's n/i 1.79 1.19 Walmart n/i 2.98 1.54

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 224 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast NORTHEASTERN U.S. - CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT CT ACME Markets Open Nature AU 8.99 4.49 Adams Superfood n/i 4.99 AF Basket n/i C US 9.99 Best Market n/i C US 9.97 5.97 Big Y n/i US 4.99 4.99 4.99 6.99 6.99 6.99 12.99 Bravo n/i C US 3.99 C-Town n/i C US 8.99 Food Bazaar n/i C US 3.99 3.99 4.99 Key Food n/i C US 3.99 3.99 4.99 Market 32 Chiapetti AU 4.99 6.99 Price Chopper Chiapetti AU 4.99 6.99 ShopRite Nature's Reserve AU 9.99 Stew Leonard's Stew's Naked A US 6.99 2.99 Stop & Shop Stop & Shop AU 3.99 Nature's Promise A 6.99 DC Giant Food n/i AU 3.99 Nature's Promise A 6.99 Harris Teeter n/i C US 7.99 7.99 17.99 4.97 ABF Whole Foods MdAt n/i O 8.99 9.99 21.99 n/i A 7.49 9.99 19.99 19.99 DE ACME Markets Open Nature AU 8.99 4.49 Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card Fresh Grocer Nature's Reserve AU 5.49 n/i NZ 5.49 5.49 Giant Food n/i AU 3.99 Nature's Promise A 6.99 Harris Teeter n/i C US 7.99 7.99 17.99 4.97 ABF IGA NJ/PA Marcho Farms 6.99 12.99 ShopRite Nature's Reserve AU 9.99 Weis Markets Catelli 10.99 MA Adams Superfood n/i 4.99 AF Basket n/i C US 9.99 Big Y n/i US 4.99 4.99 4.99 6.99 6.99 6.99 12.99 Bravo n/i C US 3.99 C-Town n/i C US 8.99 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 225 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast MA Hannaford n/i 5.99 6.49 (cont) Market 32 Chiapetti AU 4.99 6.99 Price Chopper Chiapetti AU 4.99 6.99 Roche Bros. n/i US 3.99 5.99 Shepherd's Pride A US 7.99 6.99 Stop & Shop Stop & Shop AU 3.99 Nature's Promise A 6.99 Wegman's Wegman's C US 7.49 7.49 7.99 14.49 22.99 9.79 8.99 21.99 organic Wegman's C US 23.99 antibiotic-free Thomas Farms C US 14.99 MD ACME Markets Open Nature AU 8.99 4.49 Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card Giant Food n/i AU 3.99 Nature's Promise A 6.99 Graul's Market n/i C US 8.99 9.99 12.99 Harris Teeter n/i C US 7.99 7.99 17.99 4.97 ABF Kennie's Markets n/i 4.99 Martin's Food Giant AU 3.99 Nature's Promise A 6.99 Shoppers Food n/i C US 5.99 5.99 5.99 Shop'n Save n/i C US 5.99 ShopRite Nature's Reserve AU 9.99 Wegman's Wegman's C US 7.49 7.49 7.99 14.49 22.99 9.79 8.99 21.99 organic Wegman's C US 23.99 antibiotic-free Thomas Farms C US 14.99 Weis Markets Catelli 10.99 Whole Foods MdAt n/i O 8.99 9.99 21.99 n/i A 7.49 9.99 19.99 19.99 ME Hannaford n/i 5.99 6.49 NH Hannaford n/i 5.99 6.49 Price Chopper Chiapetti AU 4.99 6.99 NJ ACME Markets Open Nature AU 8.99 4.49 Best Market n/i C US 9.97 5.97 Bravo n/i C US 3.99 C-Town n/i C US 8.99 Food Bazaar n/i C US 3.99 3.99 4.99

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Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast NJ Foodtown Cedar Springs C US 7.99 4.99 19.99 (cont) IGA NJ/PA Marcho Farms 6.99 12.99 Key Food n/i C US 3.99 3.99 4.99 Morton Williams n/i US 3.99 ShopRite Nature's Reserve AU 9.99 Stop & Shop Stop & Shop AU 3.99 Nature's Promise A 6.99 Top Tomato n/i AU 8.99 8.99 Uncle Giuseppe's n/i C US 12.99 16.99 Wegman's Wegman's C US 7.49 7.49 7.99 14.49 22.99 9.79 8.99 21.99 organic Wegman's C US 23.99 antibiotic-free Thomas Farms C US 14.99 Weis Markets Catelli 10.99 Whole Foods MdAt n/i O 8.99 9.99 21.99 n/i A 7.49 9.99 19.99 19.99 NY ACME Markets Open Nature AU 8.99 4.49 AF Basket n/i C US 9.99 Best Market n/i C US 9.97 5.97 Bravo n/i C US 3.99 C-Town n/i C US 8.99 D'Agostino's Cedar Springs C US 7.99 DeCiccio Family Mrk n/i C US 8.99 6.99 7.49 Food Bazaar n/i C US 3.99 3.99 4.99 Foodtown Cedar Springs C US 7.99 4.99 19.99 Hannaford n/i 5.99 6.49 Key Food n/i C US 3.99 3.99 4.99 King Kullen n/i C US 4.89 4.89 4.99 8.99 Market 32 Chiapetti AU 4.99 6.99 Morton Williams n/i US 3.99 North Shore Farms n/i C US 8.99 5.99 9.99 Peck's Market n/i 4.99 7.99 4.99 5.99 Price Chopper Chiapetti AU 4.99 6.99 Shop'n Save n/i C US 5.99 ShopRite Nature's Reserve AU 9.99 Stew Leonard's Stew's Naked A US 6.99 2.99 Stop & Shop Stop & Shop AU 3.99 Nature's Promise A 6.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 227 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast NY Top Tomato n/i AU 8.99 8.99 (cont) Trade Fair n/i C US 4.99 4.99 n/i H US 6.99 Uncle Giuseppe's n/i C US 12.99 16.99 Wegman's Wegman's C US 7.49 7.49 7.99 14.49 22.99 9.79 8.99 21.99 organic Wegman's C US 23.99 antibiotic-free Thomas Farms C US 14.99 Weis Markets Catelli 10.99 PA ACME Markets Open Nature AU 8.99 4.49 Bravo n/i C US 3.99 C-Town n/i C US 8.99 Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card Foodtown Cedar Springs C US 7.99 4.99 19.99 Fresh Grocer Nature's Reserve AU 5.49 n/i NZ 5.49 5.49 Giant Food Stores Giant AU 3.99 Nature's Promise A 6.99 IGA NJ/PA Marcho Farms 6.99 12.99 Key Food n/i C US 3.99 3.99 4.99 Kuhn's Market n/i C US 6.49 6.49 6.69 Martin's Food Giant AU 3.99 Nature's Promise A 6.99 Price Chopper Chiapetti AU 4.99 6.99 Shop'n Save n/i C US 5.99 ShopRite Nature's Reserve AU 9.99 Trade Fair n/i C US 4.99 9.99 Wegman's Wegman's C US 7.49 7.49 7.99 14.49 22.99 9.79 8.99 21.99 organic Wegman's C US 23.99 antibiotic-free Thomas Farms C US 14.99 Weis Markets Catelli 10.99 Whole Foods MdAt n/i O 8.99 9.99 21.99 n/i A 7.49 9.99 19.99 19.99 RI Adams Superfood n/i 4.99 Bravo n/i C US 3.99 Stop & Shop Stop & Shop AU 3.99 Nature's Promise A 6.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 228 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast VT Hannaford n/i 5.99 6.49 Price Chopper Chiapetti AU 4.99 6.99

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Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast SOUTHEASTERN U.S. - AL,FL,GA,KY,MS,NC,SC,TN,VA,WV AL Publix GreenWise A AU 5.99 6.49 Sprout's Markets n/i 4.99 Western Markets Superior Farms C US 7.99 7.99 Whole Foods South n/i G NZ 9.99 10.99 21.99 FL Harris Teeter n/i C US 7.99 7.99 17.99 4.97 ABF Lucky's Markets n/i A 3.99 Publix GreenWise A AU 5.99 6.49 Western Beef n/i 3.99 GA Food City n/i 7.99 7.99 Food Depot Superior Farms US 4.98 4.98 4.98 Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card Harris Teeter n/i C US 7.99 7.99 17.99 4.97 ABF Lucky's Markets n/i A 3.99 Publix GreenWise A AU 5.99 6.49 Sprout's Markets n/i 4.99 Wayfield's n/i 2.99 Whole Foods South n/i G NZ 9.99 10.99 21.99 KY Food City n/i 7.99 7.99 Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card Kroger MidAtlantic n/i 5.99 Lucky's Markets n/i A 3.99 Meijer n/i A 4.99 Whole Foods MdAt n/i O 8.99 9.99 21.99 n/i A 7.49 9.99 19.99 19.99 MS Corner Market n/i C US 6.99 6.99 Whole Foods South n/i G NZ 9.99 10.99 21.99 NC Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card Harris Teeter n/i C US 7.99 7.99 17.99 4.97 ABF Kroger MidAtlantic n/i 5.99 Publix GreenWise A AU 5.99 6.49 Whole Foods South n/i G NZ 9.99 10.99 21.99 SC Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 230 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast SC Harris Teeter n/i C US 7.99 7.99 17.99 4.97 ABF (cont) Publix GreenWise A AU 5.99 6.49 Whole Foods South n/i G NZ 9.99 10.99 21.99 TN Food City n/i 7.99 7.99 Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card Kroger MidAtlantic n/i 5.99 Publix GreenWise A AU 5.99 6.49 Sprout's Markets n/i 4.99 Whole Foods South n/i G NZ 9.99 10.99 21.99 VA Food City n/i 7.99 7.99 Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card Giant Food n/i AU 3.99 Nature's Promise A 6.99 Harris Teeter n/i C US 7.99 7.99 17.99 4.97 ABF Kroger MidAtlantic n/i 5.99 Martin's Food Giant AU 3.99 Nature's Promise A 6.99 Publix GreenWise A AU 5.99 6.49 Shoppers Food n/i C US 5.99 5.99 5.99 Shop'n Save n/i C US 5.99 Wegman's Wegman's C US 7.49 7.49 7.99 14.49 22.99 9.79 8.99 21.99 organic Wegman's C US 23.99 antibiotic-free Thomas Farms C US 14.99 Weis Markets Catelli 10.99 Whole Foods MdAt n/i O 8.99 9.99 21.99 n/i A 7.49 9.99 19.99 19.99 WV Food Lion n/i 4.99 w/ store card n/i 6.99 w/o store card Kroger MidAtlantic n/i 5.99 Martin's Food Giant AU 3.99 Nature's Promise A 6.99 Shop'n Save n/i C US 5.99 Weis Markets Catelli 10.99

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Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast MIDWESTERN U.S. - IA,IL,IN,MI,MN,ND,NE,OH,SD,WI IA Hy-Vee Strauss C US 6.99 Jewel-Osco n/i 5.99 Lucky's Markets n/i A 3.99 Price Chopper n/i C US 6.99 Whole Foods MW n/i 9.99 10.99 18.99 IL Angelo Caputo's n/i C US 4.49 6.99 7.99 7.99 8.99 3.99 4.29 Butera Market n/i H US 4.99 4.99 5.49 n/i C US 4.99 5.39 County Market n/i 5.99 Dierberg's Dierberg's C US 7.99 Garden Fresh Market n/i H US 4.99 Heinen's Shepherd's Pride C US 7.99 Hy-Vee Strauss C US 6.99 Jewel-Osco n/i 5.99 Meijer n/i A 4.99 Pete's Market n/i H US 3.99 n/i C US 4.49 7.99 4.49 4.69 Piggly Wiggly MW n/i C US 5.99 6.49 6.79 Strack & VanTil Chiapetti C US 4.99 13.99 Tony's Finer Foods Chiapetti C US 4.99 6.99 3.99 Treasure Island n/i C US 9.99 Sullivan's n/i C US 9.99 Ultra Foods Chiapetti C US 4.98 Valli Produce n/i C US 4.99 11.99 Whole Foods MW n/i 9.99 10.99 18.99 IN Al's Supermarkets Chiapetti C US 5.99 County Market n/i 5.99 Jewel-Osco n/i 5.99 Lucky's Markets n/i A 3.99 Meijer n/i A 4.99 Strack & VanTil Chiapetti C US 4.99 13.99 Ultra Foods Chiapetti C US 4.98 Whole Foods MW n/i 9.99 10.99 18.99 MI D&W Fresh n/i 4.99 Family Fare n/i 4.99 Glory Supermarkets n/i US 3.29 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 232 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast MI Hollywood Markets n/i C US 5.99 8.99 5.99 (cont) Lucky's Markets n/i A 3.99 Meijer n/i A 4.99 Polly's Market n/i C US 4.99 VG's Grocery n/i 4.99 Whole Foods MW n/i 9.99 10.99 18.99 MN Hy-Vee Strauss C US 6.99 ND Albertsons Mntn Open Nature AU 5.49 7.99 NE Hy-Vee Strauss C US 6.99 Russ's Markets n/i C US 6.99 Safeway Denver Open Nature AU 5.99 Whole Foods MW n/i 9.99 10.99 18.99 OH Chief Supermarkets n/i 4.99 Dave's Markets n/i 5.99 5.99 Fresh Encounter n/i 4.99 Heinen's Shepherd's Pride C US 7.99 Kroger MidAtlantic n/i 5.99 Lucky's Markets n/i A 3.99 Meijer n/i A 4.99 Shop'n Save n/i C US 5.99 Weis Markets Catelli 10.99 Whole Foods MdAt n/i O 8.99 9.99 21.99 n/i A 7.49 9.99 19.99 19.99 SD Hy-Vee Strauss C US 6.99 Safeway Denver Open Nature AU 5.99 WI Fox Bros. n/i C US 5.99 6.49 6.79 Hy-Vee Strauss C US 6.99 Meijer n/i A 4.99 Piggly Wiggly MW n/i C US 5.99 6.49 6.79 Sendik's Sendik's C US 9.99 Sentry Foods Sentry C US 10.99 Whole Foods MW n/i 9.99 10.99 18.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 233 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast SOUTH CENTRAL U.S. - AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT AR Albertsons Houston Open Nature AU 5.99 10.99 G&W Foods n/i C US 7.98 7.98 Whole Foods SW n/i 9.99 10.99 22.99 22.99 AZ Albertsons SW Open Nature AU 5.99 6.99 3.99 9.99 Safeway SW Open Nature AU 7.99 3.99 9.99 Sprout's Markets n/i 4.99 Whole Foods SPac n/i NZ 8.99 10.99 19.99 CO Albertsons Mntn Open Nature AU 5.49 7.99 Safeway Denver Open Nature AU 5.99 Sprout's Markets n/i 4.99 Whole Foods Mntn n/i A 10.99 13.99 19.99 19.99 KS G&W Foods n/i C US 7.98 7.98 Hy-Vee Strauss C US 6.99 Price Chopper n/i C US 6.99 Pyramid Foods n/i 5.99 Sprout's Markets n/i 4.99 Whole Foods Mntn n/i A 10.99 13.99 19.99 19.99 LA Albertsons Houston Open Nature AU 5.99 10.99 H-E-B H-E-B C US 5.97 Whole Foods SW n/i 9.99 10.99 22.99 22.99 MO County Market n/i 5.99 Dierberg's Dierberg's C US 7.99 G&W Foods n/i C US 7.98 7.98 Harter House n/i 6.99 Hy-Vee Strauss C US 6.99 Lucky's Markets n/i A 3.99 Price Chopper n/i C US 6.99 Pyramid Foods n/i 5.99 Sprout's Markets n/i 4.99 Whole Foods MW n/i 9.99 10.99 18.99 NM Albertsons SW Open Nature AU 5.99 6.99 3.99 9.99 Safeway Denver Open Nature AU 5.99 Sprout's Markets n/i 4.99 Whole Foods Mntn n/i A 10.99 13.99 19.99 19.99 OK Pyramid Foods n/i 5.99 Reasor's n/i US 7.98 local U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 234 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast OK Sprout's Markets n/i 4.99 (cont) Whole Foods SW n/i 9.99 10.99 22.99 22.99 TX Albertsons Houston Open Nature AU 5.99 10.99 Albertsons SW Open Nature AU 5.99 6.99 3.99 9.99 Brookshire Bros. n/i C US 6.99 Foodarama n/i 3.99 H-E-B H-E-B C US 5.97 9.97 Randall's Open Nature AU 5.99 10.99 Sprout's Markets n/i 4.99 Tom Thumb Open Nature AU 5.99 7.99 Whole Foods SW n/i 9.99 10.99 22.99 22.99 UT Albertsons Mntn Open Nature AU 5.49 7.99 Sprout's Markets n/i 4.99 Whole Foods Mntn n/i A 10.99 13.99 19.99 19.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 235 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast SOUTHWESTERN U.S. - CA,HI,NV CA Albertsons SoCal Open Nature AU 6.99 3.99 6.99 3.99 Andronico's Superior Farms C US 13.99 Big Saver Foods n/i 2.49 Bristol Farms n/i G US 8.99 8.99 29.99 ABF Holiday Market Shepherd's Pride C US 6.99 Jon's Marketplace n/i AU 4.99 Lucky Supermarket n/i 3.99 18.99 Lunardi's n/i C US 7.49 12.99 6.69 7.69 Mar-Val Foods Superior Farms C US 4.99 Mollie Stones n/i C US 13.99 New Seasons n/i 8.99 10.99 24.99 grass-fed Nugget Markets Shepherd's Pride A US 7.99 10.99 5.99 Pavilions Open Nature AU 4.99 5.00 3.99 R-N Markets n/i 4.98 Raley's Shepherd's Pride C AU 5.99 6.49 6.99 13.99 17.99 14.99 14.99 Safeway NorCal Open Nature AU 5.99 6.99 11.99 Save Mart Superior Farms C US 5.99 7.99 Sprout's Markets n/i 4.99 Stater Bros. Superior Farms C US 5.99 4.99 Vons Open Nature AU 4.99 5.00 3.99 Whole Foods NorCal n/i NZ 9.99 11.99 22.99 20.99 Whole Foods SPac n/i NZ 8.99 10.99 19.99 HI Foodland n/i 7.49 12.99 Safeway NorCal Open Nature AU 6.99 8.99 12.99 Whole Foods SPac n/i NZ 8.99 10.99 19.99 NV Albertsons Mntn Open Nature AU 5.49 7.99 Albertsons SW Open Nature AU 5.99 6.99 3.99 9.99 Raley's Shepherd's Pride C AU 5.99 6.49 6.99 13.99 17.99 14.99 14.99 Safeway NorCal Open Nature AU 5.99 6.99 11.99 Sprout's Markets n/i 4.99 Vons Open Nature AU 4.99 5.00 3.99 Whole Foods NorCal n/i NZ 9.99 11.99 22.99 20.99 Whole Foods SPac n/i NZ 8.99 10.99 19.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 236 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. LAMB

Leg Roasts Chops (bone-in ) Racks State Supermarket Label Bone-in Semi-Boneless Boneless Shoulder Crown Breast Conditions Key Loin Rib Whole French Origin Whole Butt Shank Whole Butt Shank Whole Half blade round Roast NORTHWESTERN U.S. - AK,ID,MT,OR,WA,WY AK Carrs/Safeway Open Nature AU 12.99 Sitka Seamart n/i C US 5.99 5.99 ID Albertsons Mntn Open Nature AU 5.49 7.99 Rosauer's Farmer's Mark A US 8.99 Safeway Seattle Open Nature AU 11.99 Whole Foods Mntn n/i A 10.99 13.99 19.99 19.99 Yoke's Fresh Market Summit Creek A US 7.99 14.99 MT Albertsons Mntn Open Nature AU 5.49 7.99 Lucky's Markets n/i A 3.99 Rosauer's Farmer's Mark A US 8.99 OR Albertsons Portland Open Nature AU 6.99 Lamb's Market n/i C US 5.99 5.99 Market of Choice Anderson Ranches G US 11.99 11.99 5.99 22.99 local Red Apple/Thriftway n/i C US 5.99 5.99 Rosauer's Farmer's Mark A US 8.99 Safeway Portland Open Nature AU 11.99 WA Albertsons Portland Open Nature AU 6.99 Haggen's n/i A US 8.99 4.99 15.99 Metropolitan Market n/i C US 8.99 21.99 PCC Natural Umpqua Valley US 17.99 15.99 16.99 Red Apple/Thriftway n/i C US 5.99 5.99 Rosauer's Farmer's Mark A US 8.99 Safeway Portland Open Nature AU 11.99 Safeway Seattle Open Nature AU 11.99 The Markets Superior Farms C US 6.98 Town & Country n/i C US 8.99 8.99 16.99 Yoke's Fresh Market Summit Creek A US 7.99 14.99 WY Albertsons Mntn Open Nature AU 5.49 7.99 Safeway Denver Open Nature AU 5.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 237 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NORTHEASTERN U.S. - CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT CT ACME Markets Lancaster Brand C 7.99 4.49 4.99 4.99 Adams Superfood n/i C 6.99 4.99 3.99 3.99 Angus C 4.99 Angus P 5.99 5.99 AF Basket n/i 6.99 n/i C 3.99 AG New England n/i S 2.49 3.99 ALDI n/i C 3.99 Associated n/i C 2.99 2.99 2.99 Best Market Angus C 4.97 3.77 n/i C 4.97 8.97 3.97 3.97 Big Y Big Y Angus C 7.99 15.99 4.99 5.99 4.99 4.99 5.99 Bravo n/i C 2.59 2.99 2.79 C-Town n/i C 2.59 2.99 2.79 2.69 Compare Foods n/i C 2.99 3.99 Fairway Foods n/i 6.99 6.99 Food Bazaar n/i 2.99 2.99 2.99 2.99 Geissler's Angus C 10.99 4.49 2.99 3.49 4.99 3.49 Highland Park Angus C 8.99 3.99 3.99 Key Food n/i C 2.99 3.99 3.29 4.59 Kings Food Market Chairman Reserve C 4.99 Market 32 Angus C 9.99 4.99 4.99 5.99 2.99 Butcher's Promise C 8.99 Price Chopper Angus C 4.99 4.99 2.99 Price Rite n/i G 6.99 Australia Save-a-Lot n/i C 5.99 2.99 3.29 3.29 ShopRite Angus C 9.99 3.98 4.99 4.19 n/i C 8.99 3.49 4.49 3.99 3.69 Nature's Reserve 6.99 9.99 4.99 Australia Stew Leonard's n/i 8.99 Stop & Shop Angus C 4.99 Prime Beef P 5.49 Butcher Shop C 7.99 10.99 6.99 The Fresh Market n/i C 8.99 Walmart n/i C 7.97 Whole Foods NE n/i 12.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 238 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil DC ALDI n/i C 3.99 Giant Food Butcher Shop C 7.99 10.99 6.99 Harris Teeter HT Rancher 5.99 10.99 6.47 HT Reserve C 6.99 11.99 6.99 3.97 Safeway Eastern n/i C 8.99 14.99 8.99 4.99 3.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Walmart n/i C 7.97 Whole Foods MdAt n/i 14.99 16.99 29.99 DE ACME Markets Lancaster Brand C 7.99 4.49 4.99 4.99 ALDI n/i C 3.99 Food Lion n/i C 3.99 4.99 Fresh Grocer n/i 3.49 Nature's Reserve 2.99 w/$10 purchase; Australia Giant Food Butcher Shop C 7.99 10.99 6.99 Great Valu Market n/i C 7.99 2.99 3.49 2.99 Angus C 3.49 3.49 3.49 Harris Teeter HT Rancher 5.99 10.99 6.47 HT Reserve C 6.99 11.99 6.99 3.97 IGA Stores NJ/PA n/i 6.99 3.39 2.99 3.99 2.99 Redner's n/i 5.98 10.98 3.98 Safeway Eastern n/i C 8.99 14.99 8.99 4.99 3.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 ShopRite Angus C 9.99 3.98 4.99 4.19 n/i C 8.99 3.49 4.49 3.99 3.69 Nature's Reserve 6.99 9.99 4.99 Australia ShurSave n/i 3.49 Angus C 4.19 3.99 3.49 3.79 The Fresh Market n/i C 8.99 Walmart n/i C 7.97 Weis Markets Angus C 8.99 2.98 3.99 n/i G 8.00 MA Adams Superfood n/i C 6.99 4.99 3.99 3.99 Angus C 4.99 Angus P 5.99 5.99 AF Basket n/i 6.99 n/i C 3.99 AG New England n/i S 2.49 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 239 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil MA ALDI n/i C 3.99 (cont) Associated n/i C 2.99 2.99 2.99 Big Y Big Y Angus C 7.99 15.99 4.99 5.99 4.99 4.99 5.99 Bravo n/i C 2.59 2.99 2.79 C-Town n/i C 2.59 2.99 2.79 2.69 Donelan's n/i C 9.99 Food City n/i S 3.99 Geissler's Angus C 10.99 4.49 2.99 3.49 4.99 3.49 Hannaford Nature's Place C 6.99 ABF Hannaford C 8.99 2.99 2.49 3.49 Angus C 3.99 Market 32 Angus C 9.99 4.99 4.99 5.99 2.99 Butcher's Promise C 8.99 Market Basket n/i S 8.99 Met Foods n/i C 2.99 2.99 2.99 Price Chopper Angus C 9.99 4.99 4.99 5.99 2.99 Butcher's Promise C 8.99 Price Rite n/i G 6.99 Australia Roche Bros. Angus C 10.99 8.99 3.99 n/i C 2.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Seabra Foods Angus C 2.79 n/i 4.99 Shaw's n/i C 2.99 Stop & Shop Angus C 4.99 Prime Beef P 5.49 Butcher Shop C 7.99 10.99 6.99 The Fresh Market n/i C 8.99 Tops Markets Open Prairie A 5.99 5.99 n/i 2.99 2.99 2.99 Trucchi's Angus C 6.99 3.49 4.99 Walmart n/i C 7.97 MD ACME Markets Lancaster Brand C 7.99 4.49 4.99 4.99 ALDI n/i C 3.99 Associated n/i C 2.99 2.99 2.99 Food Lion n/i C 3.99 4.99 Giant Eagle Market District C 8.99 11.99 BOGO

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 240 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil MD Giant Food Butcher Shop C 7.99 10.99 6.99 (cont) Graul's Market n/i 9.99 Great Valu Market n/i C 7.99 2.99 3.49 2.99 Angus C 3.49 3.49 3.49 Harris Teeter HT Rancher 5.99 10.99 6.47 HT Reserve C 6.99 11.99 6.99 3.97 Kennie's Market Angus C 9.99 3.99 3.99 Strauss G 9.99 local Martin's Food Butcher Shop C 7.99 10.99 5.99 Angus C 4.99 Prime Beef P 5.49 Price Rite n/i G 6.99 Australia Redner's n/i 5.98 10.98 3.98 Safeway Eastern n/i C 8.99 14.99 8.99 4.99 3.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shop'n Save n/i C 7.99 8.99 12.99 2.98 2.98 3.99 Shoppers Food n/i C 7.99 3.99 3.49 ShopRite Angus C 9.99 3.98 4.99 4.19 n/i C 8.99 3.49 4.49 3.99 3.69 Nature's Reserve 6.99 9.99 4.99 Australia ShurSave n/i 3.49 Angus C 4.19 3.99 3.49 3.79 The Fresh Market n/i C 8.99 Walmart n/i C 7.97 Weis Markets Angus C 8.99 2.98 3.99 n/i G 8.00 Whole Foods MdAt n/i 14.99 16.99 29.99 ME AG New England n/i S 2.49 3.99 Food City n/i S 3.99 Hannaford Nature's Place C 6.99 ABF Hannaford C 8.99 2.99 2.49 3.49 Angus C 3.99 Market Basket n/i S 8.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shaw's n/i C 2.99 Walmart n/i C 7.97

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 241 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NH AG New England n/i S 2.49 3.99 ALDI n/i C 3.99 Hannaford Nature's Place C 6.99 ABF Hannaford C 8.99 2.99 2.49 3.49 Angus C 3.99 Market Basket n/i S 8.99 Price Chopper Angus C 9.99 4.99 4.99 5.99 2.99 Butcher's Promise C 8.99 Price Rite n/i G 6.99 Australia Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shaw's n/i C 2.99 The Fresh Market n/i C 8.99 Walmart n/i C 7.97 NJ ACME Markets Lancaster Brand C 7.99 4.49 4.99 4.99 ALDI n/i C 3.99 Associated n/i C 2.99 2.99 2.99 Best Market Angus C 4.97 3.77 n/i C 4.97 8.97 3.97 3.97 Bravo n/i C 2.59 2.99 2.79 C-Town n/i C 2.59 2.99 2.79 2.69 Fairway Foods n/i 6.99 6.99 Fine Fare n/i C 2.99 3.99 3.39 2.99 Food Bazaar n/i 2.99 2.99 2.99 2.99 Foodtown Rancher's Legend C 3.49 4.19 3.79 Great Valu Market n/i C 7.99 2.99 3.49 2.99 Angus C 3.49 3.49 3.49 IGA Stores NJ/PA n/i 6.99 3.39 2.99 3.99 2.99 Key Food n/i C 2.99 3.99 3.29 4.59 Kings Food Market Chairman Reserve C 4.99 Met Foods n/i C 2.99 2.99 2.99 Morton Williams Sterling Silver C 10.99 4.99 Murphy's Angus C 3.99 Pioneer n/i C 2.99 2.99 2.99 Price Rite n/i G 6.99 Australia Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Seabra Foods Angus C 2.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 242 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NJ ShopRite Angus C 9.99 3.98 4.99 4.19 (cont) n/i C 8.99 3.49 4.49 3.99 3.69 Nature's Reserve 6.99 9.99 4.99 Australia Stop & Shop Angus C 4.99 Prime Beef P 5.49 Butcher Shop C 7.99 10.99 6.99 Supremo Food Mrkt n/i 8.99 3.99 3.99 The Fresh Market n/i C 8.99 Top Tomato n/i C 7.99 2.99 Uncle Giuseppe's Sterling Silver C 12.99 14.99 5.99 5.99 5.99 Walmart n/i C 7.97 Weis Markets Angus C 8.99 2.98 3.99 n/i G 8.00 Western Beef n/i 3.99 Whole Foods MdAt n/i 14.99 16.99 29.99 Whole Foods NE n/i 12.99 NY ACME Markets Lancaster Brand C 7.99 4.49 4.99 4.99 AF Basket n/i 6.99 n/i C 3.99 AG New England n/i S 2.49 3.99 ALDI n/i C 3.99 Associated n/i C 2.99 2.99 2.99 Best Market Angus C 4.97 3.77 n/i C 4.97 8.97 3.97 3.97 Big M 1893 Premium 7.99 8.99 8.99 2.99 2.99 2.99 2.99 Bravo n/i C 2.59 2.99 2.79 C-Town n/i C 2.59 2.99 2.79 2.69 D'Agostino's 1932 Brand C 11.99 DeCiccio Markets Sterling Silver C 11.99 2.99 DeCiccio & Sons Pineland Farms A 9.99 5.99 local Fairway Foods n/i 6.99 6.99 Fine Fare n/i C 2.99 3.99 3.39 2.99 Food Bazaar n/i 2.99 2.99 2.99 2.99 Foodtown Rancher's Legend C 3.49 4.19 3.79 Giunta's n/i C 5.99 3.99 3.99 Great American 1893 Brand 6.99 3.49 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 243 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NY Hannaford Nature's Place C 6.99 ABF (cont) Hannaford C 8.99 2.99 2.49 3.49 Angus C 3.99 Key Food n/i C 2.99 3.99 3.29 4.59 King Kullen n/i C 8.99 4.99 4.99 Angus C 5.49 5.99 Kings Food Market Chairman Reserve C 4.99 Market 32 Angus C 9.99 4.99 4.99 5.99 2.99 Butcher's Promise C 8.99 Met Foods n/i C 2.99 2.99 2.99 Morton Williams Sterling Silver C 10.99 4.99 North Shore Farms St Helens C 2.99 Double R Ranch C 3.99 n/i C 7.99 5.99 Peck's Market n/i S 5.99 Pioneer n/i C 2.99 2.99 2.99 Price Chopper Angus C 9.99 4.99 4.99 5.99 2.99 Butcher's Promise C 8.99 Price Rite n/i G 6.99 Australia Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shop'n Save n/i C 7.99 8.99 12.99 2.98 2.98 3.99 ShopRite Angus C 9.99 3.98 4.99 4.19 n/i C 8.99 3.49 4.49 3.99 3.69 Nature's Reserve 6.99 9.99 4.99 Australia Stew Leonard's n/i 8.99 Stop & Shop Angus C 4.99 Prime Beef P 5.49 Butcher Shop C 7.99 10.99 6.99 The Fresh Market n/i C 8.99 Tops Markets Open Prairie A 5.99 5.99 n/i 2.99 2.99 2.99 Top Tomato n/i C 7.99 2.99 Trade Fair n/i C 2.99 2.99 2.99 Uncle Giuseppe's Sterling Silver C 12.99 14.99 5.99 5.99 5.99 Walmart n/i C 7.97 Weis Markets Angus C 8.99 2.98 3.99 n/i G 8.00

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 244 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NY Western Beef n/i 3.99 (cont) Whole Foods NE n/i 12.99 PA ACME Markets Lancaster Brand C 7.99 4.49 4.99 4.99 ALDI n/i C 3.99 Associated n/i C 2.99 2.99 2.99 Big M 1893 Premium 7.99 8.99 8.99 2.99 2.99 2.99 2.99 Boyer's n/i 2.97 2.97 2.97 Bravo n/i C 2.59 2.99 2.79 C-Town n/i C 2.59 2.99 2.79 2.69 Family Owned n/i 3.49 3.69 2.99 Angus C 3.89 3.99 Fine Fare n/i C 2.99 3.99 3.39 2.99 Food Lion n/i C 3.99 4.99 Foodland n/i C 2.99 2.99 2.99 2.99 Foodtown Rancher's Legend C 3.49 4.19 3.79 Fresh Grocer n/i 3.49 Nature's Reserve 2.99 w/$10 purchase; Australia Giant Eagle Market District C 8.99 11.99 BOGO Giant Food Stores Butcher Shop C 7.99 10.99 5.99 4.99 Prime Beef P 5.49 Great Valu Market n/i C 7.99 2.99 3.49 2.99 Angus C 3.49 3.49 3.49 Ideal Market n/i S 7.99 7.99 2.99 3.99 2.99 2.99 3.99 IGA SpartanNash n/i C 3.49 2.79 2.79 Angus Pride C 4.99 2.99 IGA Stores NJ/PA n/i 6.99 3.39 2.99 3.99 2.99 Karn's n/i C 5.49 2.99 2.79 3.49 2.99 Angus C 7.99 n/i P 8.99 10.99 Kennie's Market Angus C 3.99 Strauss G 9.99 local Key Food n/i C 2.99 3.99 3.29 4.59 Kuhn's Market n/i C 8.99 3.49 Landis Supermarkets n/i 7.99 14.99 Australian Angus C 3.49 3.49 4.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 245 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil PA Martin's Food Butcher Shop C 7.99 10.99 5.99 (cont) Angus C 4.99 Prime Beef P 5.49 Pioneer n/i C 2.99 2.99 2.99 Price Chopper Angus C 9.99 4.99 4.99 5.99 2.99 Butcher's Promise C 8.99 Price Rite n/i G 6.99 Australia Redner's n/i 5.98 10.98 3.98 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shop'n Save n/i C 7.99 8.99 12.99 2.98 2.98 3.99 ShopRite Angus C 9.99 3.98 4.99 4.19 n/i C 8.99 3.49 4.49 3.99 3.69 Nature's Reserve 6.99 9.99 4.99 Australia ShurSave n/i 3.49 Angus C 4.19 3.99 3.49 3.79 ShurSave NE Penn Angus C 3.99 2.99 4.49 Sparkle Markets n/i C 7.99 3.99 Supremo Food Mrkt n/i 8.99 3.99 3.99 The Fresh Market n/i C 8.99 Tops Markets Open Prairie A 5.99 5.99 n/i 2.99 2.99 2.99 Walmart n/i C 7.97 Weis Markets Angus C 8.99 2.98 3.99 n/i G 8.00 Whole Foods MdAt n/i 14.99 16.99 29.99 RI Adams Superfood n/i C 6.99 4.99 3.99 3.99 Angus C 4.99 Angus P 5.99 5.99 ALDI n/i C 3.99 Associated n/i C 2.99 2.99 2.99 Bravo n/i C 2.59 2.99 2.79 Dave's Marketplace n/i C 3.99 4.99 Price Rite n/i G 6.99 Australia Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Seabra Foods Angus C 2.79 n/i 4.99 Shaw's n/i C 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 246 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil RI Stop & Shop Angus C 4.99 (cont) Prime Beef P 5.49 Butcher Shop C 7.99 10.99 6.99 Walmart n/i C 7.97 VT AG New England n/i S 2.49 3.99 ALDI n/i C 3.99 Food City n/i S 3.99 Hannaford Nature's Place C 6.99 ABF Hannaford C 8.99 2.99 2.49 3.49 Angus C 3.99 Price Chopper Angus C 9.99 4.99 4.99 5.99 2.99 Butcher's Promise C 8.99 Shaw's n/i C 2.99 Tops Markets Open Prairie A 5.99 5.99 n/i 2.99 2.99 2.99 Walmart n/i C 7.97

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Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil SOUTHEASTERN U.S. - AL,FL,GA,KY,MS,NC,SC,TN,VA,WV AL ALDI n/i C 3.99 Bruce's Foodland n/i C 8.99 2.99 Cash Saver n/i 2.62 Earth Fare n/i G 9.99 ABF Food for Le$$ n/i S 2.65 Greer's Black Angus S 2.72 2.72 2.72 2.72 Black Angus C 8.98 Ingle's Markets Ingle's C 7.98 11.98 2.98 Kroger Atlanta n/i C 5.99 4.99 Kroger Nashville n/i C 5.99 Private Selection C 5.99 2.99 2.99 2.99 2.99 Lucky's Supermarket Black Canyon 3.29 2.99 Piggly Wiggly HAC n/i S 2.49 2.99 2.49 Piggly Wiggly Hchn Black Canyon 2.49 3.99 Piggly Wiggly Inc. n/i 9.99 Angus C 3.99 Piggly Wiggly JTM n/i 2.99 2.99 n/i C 6.99 Publix Publix Premium C 7.99 10.99 3.99 4.99 GreenWise A 8.99 12.99 Ramey's Black Angus 5.99 2.98 Rouses Texas Star 7.99 Angus C 8.99 3.49 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shop-Rite Sterling Silver 2.99 3.99 2.99 Sprout's Market Old Tyme C 9.99 7.99 3.99 The Fresh Market n/i C 8.99 United Grocery n/i 3.99 Vowell's Black Canyon S 11.99 2.99 2.99 2.99 Walmart n/i C 7.97 Western Market Angus C 9.99 7.99 3.49 3.79 Winn-Dixie n/i C 6.99 3.99 3.99 w/ store card Whole Foods South n/i 14.99 16.99 29.99 FL ALDI n/i C 3.99 Bravo Florida n/i S 2.99 3.99 3.29 4.99 Earth Fare n/i G 9.99 ABF

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 248 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil FL Greer's Black Angus S 2.72 2.72 2.72 2.72 (cont) Black Angus C 8.98 Harris Teeter HT Rancher 5.99 10.99 6.47 HT Reserve C 6.99 11.99 6.99 3.97 Hitchcock's Hitchcock's C 3.99 3.99 2.99 IGA Florida n/i 2.99 3.99 2.99 Tender Ridge C 6.99 Lucky's Markets Angus C 7.99 5.99 3.99 3.99 3.99 Piggly Wiggly Hchn Black Canyon 2.49 3.99 Publix Publix Premium C 7.99 10.99 3.99 4.99 GreenWise A 8.99 12.99 Sabor Tropical Angus C 2.98 Safeway Florida n/i C 7.99 14.99 7.99 4.99 3.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Scaff's Market Preferred Angus C 3.29 Seabra Foods n/i C 2.89 2.99 The Fresh Market n/i C 8.99 Walmart n/i C 7.97 Western Beef n/i 6.99 6.99 3.99 Winn-Dixie n/i C 6.99 3.99 3.99 w/ store card Whole Foods FL n/i A 11.99 Adam's Ranch A 11.99 GA ALDI n/i C 3.99 Bi-Lo n/i C 6.99 3.99 3.99 w/ store card Earth Fare n/i G 9.99 ABF Food City Angus C 6.99 3.99 3.99 Food Depot n/i S 3.98 Food Lion n/i C 3.99 4.99 Food Pride n/i 3.49 2.99 Galaxy Food Tender Ridge C 2.98 3.28 Butcher's Best 6.98 Harris Teeter HT Rancher 5.99 10.99 6.47 HT Reserve C 6.99 11.99 6.99 3.97 IGA Stores SthEast Tender Ridge C 6.98 2.78 2.98 2.98 Ingle's Markets Ingle's C 7.98 11.98 2.98 Kroger Atlanta n/i C 5.99 4.99 Lucky's Markets Angus C 7.99 5.99 3.99 3.99 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 249 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil GA Piggly Wiggly Car. Pig's Pride 3.49 (cont) Piggly Wiggly GA Angus C 2.99 3.33 Piggly Wiggly HAC n/i S 2.49 2.99 2.49 Piggly Wiggly Hchn Black Canyon 2.49 3.99 Piggly Wiggly JTM n/i 2.99 2.99 n/i C 6.99 Publix Publix Premium C 7.99 10.99 3.99 4.99 GreenWise A 8.99 12.99 Quality Foods n/i 6.59 2.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shop-Rite Sterling Silver 2.99 3.99 2.99 Sprout's Market Old Tyme C 9.99 7.99 3.99 The Fresh Market n/i C 8.99 United Grocery n/i 3.99 Walmart n/i C 7.97 Wayfield's n/i C 6.99 2.89 Winn-Dixie n/i C 6.99 3.99 3.99 w/ store card Whole Foods South n/i 14.99 16.99 29.99 KY ALDI n/i C 3.99 Cox IGA Star Ranch C 3.99 3.99 E. W. James Black Canyon 2.58 Earth Fare n/i G 9.99 ABF Food City Angus C 6.99 3.99 3.99 Food Fair Black Canyon 7.99 2.99 2.99 Food Lion n/i C 3.99 4.99 Food Rite Black Canyon C 3.79 3.39 Foodland Star Ranch 3.49 Fresh Thyme n/i C 7.99 3.29 2.97 Galaxy Food Tender Ridge C 2.98 3.28 Butcher's Best 6.98 IGA Houchen's Black Canyon C 8.99 IGA Stores OH/KY n/i C 3.59 IGA Stores SthEast Tender Ridge C 6.98 2.78 2.98 2.98 IGA SpartanNash n/i C 3.49 2.79 2.79 Angus Pride C 4.99 2.99 Kroger Cincinnati n/i C 6.99 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 250 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil KY Kroger Delta n/i 10.99 (cont) n/i C 14.99 3.99 3.99 Kroger Louisville n/i C 4.99 2.99 2.99 2.99 Private Selection C 7.99 Kroger MidAtlantic n/i C 8.99 2.99 2.99 Kroger Nashville n/i C 5.99 Private Selection C 5.99 2.99 2.99 2.99 2.99 Lucky's Markets Angus C 7.99 5.99 3.99 3.99 3.99 Meijer Angus C 3.99 3.99 2.99 Piggly Wiggly Hchn Black Canyon 2.49 3.99 Remke Markets Star Ranch C 12.99 3.49 3.49 n/i C 8.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 SuperVALU Stores Angus Farms C 9.99 3.99 2.99 TC Grocery n/i S 6.99 5.99 2.99 2.69 The Fresh Market n/i C 8.99 United Grocery n/i 3.99 ValuMarket n/i C 2.99 n/i S 5.99 Walmart n/i C 7.97 Whole Foods MdAt n/i 14.99 16.99 29.99 MS AG Baton Rouge n/i S 3.99 3.49 Black Angus C 7.99 ALDI n/i C 3.99 Corner Market Angus C 9.99 14.99 5.99 2.99 2.99 Greer's Black Angus S 2.72 2.72 2.72 2.72 Black Angus C 8.98 Grocery Depot n/i 2.38 Angus C 2.71 Kroger Delta n/i 10.99 n/i C 14.99 3.99 3.99 Mac's Fresh Mrkt n/i S 2.99 Piggly Wiggly Hchn Black Canyon 2.49 3.99 Piggly Wiggly HGR n/i C 2.99 3.29 Ramey's Black Angus 5.99 2.98 Rouses Texas Star 7.99 Angus C 8.99 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 251 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil MS Save-a-Lot n/i C 5.99 2.99 3.29 3.29 (cont) Superlo Foods Angus C 8.99 The Fresh Market n/i C 8.99 Vowell's Black Canyon S 11.99 2.99 2.99 2.99 Walmart n/i C 7.97 Winn-Dixie n/i C 6.99 3.99 3.99 w/ store card Whole Foods South n/i 14.99 16.99 29.99 NC ALDI n/i C 3.99 Bi-Lo n/i C 6.99 3.99 3.99 w/ store card Carlie C's IGA n/i 4.58 Compare Foods n/i C 2.99 3.99 Earth Fare n/i G 9.99 ABF Farm Fresh Stockman&Dakota C 3.99 3.99 3.99 n/i C 8.99 Food Lion n/i C 3.99 4.99 Food Pride n/i 3.49 2.99 Fresh Foods n/i S 4.79 3.49 2.99 Galaxy Food Tender Ridge C 2.98 3.28 Butcher's Best 6.98 Great Valu Markets n/i C 2.99 Star Ranch C 9.99 3.69 Harris Teeter HT Rancher 5.99 10.99 6.47 HT Reserve C 6.99 11.99 6.99 3.97 IGA Stores SthEast Tender Ridge C 6.98 2.78 2.98 2.98 Ingle's Markets Ingle's C 7.98 11.98 2.98 Just $ave Foods Angus S 4.98 3.98 Black Angus C 6.98 Lowes Foods Black Angus C 6.77 9.97 4.99 limit 2 Angus C 9.97 4.49 Kroger MidAtlantic n/i C 8.99 2.99 2.99 Piggly Wiggly Retail n/i 5.59 2.99 Piggly Wiggly Stores Preferred Angus C 6.98 2.98 Publix Publix Premium C 7.99 10.99 3.99 4.99 GreenWise A 8.99 12.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 The Fresh Market n/i C 8.99 United Grocery n/i 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 252 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NC Walmart n/i C 7.97 (cont) Whole Foods South n/i 14.99 16.99 29.99 SC ALDI n/i C 3.99 Bi-Lo n/i C 6.99 3.99 3.99 w/ store card Earth Fare n/i G 9.99 ABF Food Lion n/i C 3.99 4.99 Galaxy Food Tender Ridge C 2.98 3.28 Butcher's Best 6.98 Harris Teeter HT Rancher 5.99 10.99 6.47 HT Reserve C 6.99 11.99 6.99 3.97 IGA Stores SthEast Tender Ridge C 6.98 2.78 2.98 2.98 Ingle's Markets Ingle's C 7.98 11.98 2.98 Kroger Atlanta n/i C 5.99 4.99 Lowes Foods Black Angus C 6.77 9.97 4.99 limit 2 Angus C 9.97 4.49 Piggly Wiggly Car. Pig's Pride 3.49 Publix Publix Premium C 7.99 10.99 3.99 4.99 GreenWise A 8.99 12.99 Quality Foods n/i 6.59 2.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 The Fresh Market n/i C 8.99 Walmart n/i C 7.97 Whole Foods South n/i 14.99 16.99 29.99 TN ALDI n/i C 3.99 Cash Saver n/i 2.62 Cash Saver TC n/i C 7.65 E. W. James Black Canyon 2.58 Earth Fare n/i G 9.99 ABF Food City Angus C 6.99 3.99 3.99 Food Country n/i 3.48 Food Lion n/i C 3.99 4.99 Food Rite Black Canyon C 3.79 3.39 H.G. Hill Black Canyon S 9.79 2.99 2.99 3.19 Angus C 10.97 IGA Houchen's Black Canyon C 8.99 IGA Stores OH/KY n/i C 3.59 IGA Stores SthEast Tender Ridge C 6.98 2.78 2.98 2.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 253 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil TN Ingle's Markets Ingle's C 7.98 11.98 2.98 (cont) Kroger Delta n/i 10.99 n/i C 14.99 3.99 3.99 Kroger MidAtlantic n/i C 8.99 2.99 2.99 Kroger Nashville n/i C 5.99 Private Selection C 5.99 2.99 2.99 2.99 2.99 Lucky's Supermarket Black Canyon 3.29 2.99 Publix Publix Premium C 7.99 10.99 3.99 4.99 GreenWise A 8.99 12.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shop-Rite Sterling Silver 2.99 3.99 2.99 Sprout's Market Old Tyme C 9.99 7.99 3.99 Superlo Foods Angus C 8.99 TC Grocery n/i S 6.99 5.99 2.99 2.69 The Fresh Market n/i C 8.99 Tietgen's n/i 4.69 United Grocery n/i 3.99 Walmart n/i C 7.97 Whole Foods South n/i 14.99 16.99 29.99 VA ALDI n/i C 3.99 Associated n/i C 2.99 2.99 2.99 Farm Fresh Stockman&Dakota C 3.99 3.99 3.99 n/i C 8.99 Food City Angus C 6.99 3.99 3.99 Food Country n/i 3.48 Food Lion n/i C 3.99 4.99 Galaxy Food Tender Ridge C 2.98 3.28 Butcher's Best 6.98 Giant Food Butcher Shop C 7.99 10.99 6.99 Grant's Black Canyon 2.79 Great Valu Markets n/i C 2.99 Star Ranch C 9.99 3.69 Harris Teeter HT Rancher 5.99 10.99 6.47 HT Reserve C 6.99 11.99 6.99 3.97 IGA Stores SthEast Tender Ridge C 6.98 2.78 2.98 2.98 Ingle's Markets Ingle's C 7.98 11.98 2.98 Kroger MidAtlantic n/i C 8.99 2.99 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 254 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil VA Lowes Foods Black Angus C 6.77 9.97 4.99 limit 2 (cont) Angus C 9.97 4.49 Martin's Food Butcher Shop C 7.99 10.99 5.99 Angus C 4.99 Prime Beef P 5.49 Piggly Wiggly Retail n/i 5.59 2.99 Piggly Wiggly Stores Preferred Angus C 6.98 2.98 Price Rite n/i G 6.99 Australia Publix Publix Premium C 7.99 10.99 3.99 4.99 GreenWise A 8.99 12.99 Safeway Eastern n/i C 8.99 14.99 8.99 4.99 3.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shop'n Save n/i C 7.99 8.99 12.99 2.98 2.98 3.99 Shoppers Food n/i C 7.99 3.99 3.49 The Fresh Market n/i C 8.99 Walmart n/i C 7.97 Weis Markets Angus C 8.99 2.98 3.99 n/i G 8.00 Whole Foods MdAt n/i 14.99 16.99 29.99 WV ALDI n/i C 3.99 Food Fair Black Canyon 7.99 2.99 2.99 Food Lion n/i C 3.99 4.99 Foodland Star Ranch 3.49 Galaxy Food Tender Ridge C 2.98 3.28 Butcher's Best 6.98 Giant Eagle Market District C 8.99 11.99 BOGO Grant's Black Canyon 2.79 Great Valu Markets n/i C 2.99 Star Ranch C 9.99 3.69 IGA Stores SthEast Tender Ridge C 6.98 2.78 2.98 2.98 Kroger Columbus n/i C 3.99 Private Selection C 9.99 Kroger MidAtlantic n/i C 8.99 2.99 2.99 Martin's Food Butcher Shop C 7.99 10.99 5.99 Angus C 4.99 Prime Beef P 5.49 Piggly Wiggly Stores Preferred Angus C 6.98 2.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 255 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil WV Riesbeck's n/i 2.99 2.99 (cont) Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shop'n Save n/i C 7.99 8.99 12.99 2.98 2.98 3.99 Sparkle Markets n/i C 7.99 3.99 Walmart n/i C 7.97 Weis Markets Angus C 8.99 2.98 3.99 n/i G 8.00

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 256 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil MIDWESTERN U.S. - IA,IL,IN,MI,MN,ND,NE,OH,SD,WI IA Affiliated Foods MW Black Angus C 2.48 Star Ranch C 7.99 3.49 n/i C 8.88 2.69 3.49 ALDI n/i C 3.99 Family Fare Angus Pride C 2.99 Family Foods Angus Pride C 9.99 Fareway Fareway C 9.99 Fishers Jack & Jill n/i C 8.99 3.29 3.99 Food Fare Angus Pride C 8.99 7.99 Food Pride Angus Pride C 7.99 n/i C 3.29 Fresh Thyme n/i C 7.99 3.29 2.97 Hometown Foods Star Ranch C 8.88 2.99 Hy-Vee Hy-Vee C 3.99 Angus Reserve C 9.99 3.99 Jewel-Osco n/i C 9.99 4.99 4.99 4.99 Lucky's Markets Angus C 7.99 5.99 3.99 3.99 3.99 Maynard's Food Angus S 7.99 Star Ranch C 7.99 3.79 3.79 No Frills Tender Ridge C 8.99 7.99 2.99 Price Chopper KC Pride 7.99 3.29 Quillin's Chairman Reserve 5.99 3.49 3.49 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Schnuck's Angus C 4.99 5.29 n/i S 8.99 Sunshine Foods n/i C 7.97 2.77 Super Saver Omaha Natural L 7.97 2.98 3.78 Thriftway Stores n/i 2.99 3.49 Walmart n/i C 7.97 Whole Foods MW n/i 11.99 19.99 IL Affiliated Foods MW Star Ranch C 7.99 3.49 Angelo Caputo's n/i 8.99 6.99 Angus C 3.99 3.99 ALDI n/i C 3.99 Berkot's n/i C 7.99 6.99 2.99 3.99 3.99 2.99 Berkot's 7.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 257 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil IL Borowiak's IGA Table Rite 6.99 3.49 (cont) Brookhaven Angus C 8.99 3.49 3.99 n/i 6.99 Butera Market Angus C 6.99 3.99 3.99 1.99 4.99 Angus C 3.99 limit 3 County Market Ranchers Legend C 9.99 11.99 2.99 5.99 6.99 Cub Foods n/i C 9.99 7.99 2.99 Dierberg's Dierberg's C 5.99 5.77 Fairplay Foods Angus C 6.99 3.49 3.99 Fareway Fareway C 9.99 Fishers Jack & Jill n/i C 8.99 3.29 3.99 Food Pride Angus Pride C 7.99 n/i C 3.29 Fresh Thyme n/i C 7.99 3.29 2.97 Garden Fresh Market Black Angus C 7.99 4.99 Heinen's Heinen's A 3.49 Holiday Foods Angus C 3.49 Hy-Vee Hy-Vee C 3.99 Angus Reserve C 9.99 3.99 IGA Houchen's Black Canyon C 8.99 IGA Stores IL/IN Table Rite 8.99 3.49 Jewel-Osco n/i C 9.99 4.99 4.99 4.99 Kirby Foods IGA IGA TableRite 8.99 3.49 Kroger Central n/i C 8.99 2.99 2.99 Kroger Louisville n/i C 4.99 2.99 2.99 2.99 Private Selection C 7.99 La Chiquita n/i C 2.99 2.99 n/i U 3.99 USDA Utility Mariano's Fresh Angus C 8.00 3.50 Meijer Angus C 3.99 3.99 2.99 Pete's Market n/i C 3.49 Black Angus C 7.99 2.99 3.69 Piggly Wiggly MW Angus C 7.99 3.99 n/i 3.99 4.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Schnuck's Angus C 4.99 5.29 n/i S 8.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 258 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil IL Schuette's Market Schuette's C 2.88 2.98 local (cont) Schuette's Angus C 8.98 Seafood City n/i C 3.99 Shop & Save n/i C 3.39 3.49 4.39 3.39 Angus C 3.59 3.59 Shop'n Save Angus C 9.99 Strack & VanTil Angus C 6.99 16.99 6.99 4.99 2.69 3.99 4.99 Sullivan's n/i C 9.99 3.49 3.49 Sunset Foods Angus C 19.99 The Fresh Market n/i C 8.99 Tony's Finer Foods Angus C 7.99 3.99 4.49 4.99 4.49 2.99 Treasure Island Sterling Silver C 3.99 Ultra Foods Angus C 6.98 6.98 3.98 4.98 3.98 Valli Produce Black Angus C 6.99 7.99 6.99 3.69 3.99 Walmart n/i C 7.97 Walt's Food Center Walt's C 3.99 Hereford C 8.99 3.59 Whole Foods MW n/i 11.99 19.99 IN Al's Supermarkets Chairman Reserve C 8.99 BOGO 3.99 BOGO ALDI n/i C 3.99 County Market Ranchers Legend C 9.99 11.99 2.99 5.99 6.99 Earth Fare n/i G 9.99 ABF Fresh Thyme n/i C 7.99 3.29 2.97 Harding's Tender Ridge 7.99 2.99 Harvest Market Black Canyon C 8.99 2.99 3.99 IGA Houchen's Black Canyon C 8.99 IGA Stores IL/IN Table Rite 8.99 3.49 IGA Stores OH/KY n/i C 3.59 IGA SpartanNash n/i C 3.49 2.79 2.79 Angus Pride C 4.99 2.99 Jay C Stores n/i C 8.99 2.99 Jewel-Osco n/i C 9.99 4.99 4.99 4.99 Kirby Foods IGA IGA TableRite 8.99 3.49 Kroger Central n/i C 8.99 2.99 2.99 Kroger Cincinnati n/i C 6.99 2.99 Kroger Louisville n/i C 4.99 2.99 2.99 2.99 Private Selection C 7.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 259 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil IN Lucky's Markets Angus C 7.99 5.99 3.99 3.99 3.99 (cont) Marsh Marsh Signature C 10.99 4.99 4.98 3.99 4.99 Martin Super Market Martin's C 8.99 2.99 2.99 Meijer Angus C 3.99 3.99 2.99 Millers Markets Hereford C 7.99 3.69 3.69 n/i 5.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Schnuck's Angus C 4.99 5.29 n/i S 8.99 Strack & VanTil Angus C 6.99 16.99 6.99 4.99 2.69 3.99 4.99 The Fresh Market n/i C 8.99 Ultra Foods Angus C 6.98 6.98 3.98 4.98 3.98 Walmart n/i C 7.97 Walt's Food Center Walt's C 3.99 Hereford C 8.99 3.59 Wesselman's n/i 6.99 3.79 3.99 Whole Foods MW n/i 11.99 19.99 MI Affiliated Foods MW Star Ranch C 7.99 3.49 ALDI n/i C 3.99 Busch's Creekstone Farms A 9.99 3.49 n/i 6.99 County Markets Angus C 9.99 3.95 2.98 3.79 n/i 6.95 D&W Fresh Preferred Angus C 7.99 8.99 4.99 Earth Fare n/i G 9.99 ABF Family Fare n/i C 3.99 2.99 Tender Ridge C 7.99 4.99 4.99 Food Pride Angus Pride C 3.49 Fresh Thyme n/i C 7.99 3.29 2.97 Glory n/i 4.99 2.98 Harding's Tender Ridge 7.99 2.99 Hollywood Markets Chairman Reserve C 11.99 2.99 Kroger Central n/i C 8.99 2.99 2.99 Kroger Columbus n/i C 3.99 Private Selection C 9.99 Kroger Michigan n/i C 8.99 Lucky's Markets Angus C 7.99 5.99 3.99 3.99 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 260 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil MI Martin Super Market Martin's C 8.99 2.99 2.99 (cont) Meijer Angus C 3.99 3.99 2.99 Millers Markets Hereford C 7.99 3.69 3.69 n/i 5.99 Plumbs/Duthlers Tender Ridge C 3.99 n/i 4.99 3.99 Polly's Market n/i C 8.49 2.99 Ric's Food Center n/i C 6.99 3.49 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Spartan Stores n/i C 3.49 Chairman Reserve C 8.99 Super One Foods Creekstone Farms A 4.94 Black Angus C 7.97 2.99 Tadych's Angus Pride C 7.99 2.99 Toms/Olson's n/i C 9.99 3.99 2.99 VG's Grocery Preferred Angus C 7.99 8.99 4.99 4.99 Walmart n/i C 7.97 Whole Foods MW n/i 11.99 19.99 MN Affiliated Foods MW Star Ranch C 7.99 3.49 n/i C 8.88 2.69 3.49 ALDI n/i C 3.99 Ca$h Wi$e Hereford C 7.88 3.48 Coborn's Hereford C 7.88 3.48 County Markets Angus C 9.99 3.95 2.98 3.79 n/i 6.95 Cub Foods n/i C 9.99 7.99 2.99 Econofoods Angus Pride C 7.99 2.99 Angus Pride C 8.99 limit 1 Family Fare Angus Pride C 2.99 Family Fresh Angus Pride C 7.99 4.99 Fareway Fareway C 9.99 Festival Black Angus C 8.99 3.99 3.99 Food Pride Angus Pride C 3.49 Fresh Thyme n/i C 7.99 3.29 2.97 Hornbacher's Stockman&Dakota 7.99 Hugo's Angus Pride C 7.98 4.28 5.98 3.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 261 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil MN Hy-Vee Hy-Vee C 3.99 (cont) Angus Reserve C 9.99 3.99 Kowalski's Naturally Raised A 16.99 Lunds & Byerlys n/i C 12.99 Marketplace Foods Angus Pride C 10.88 7.98 2.98 Maynard's Food Angus S 7.99 Star Ranch C 7.99 3.79 3.79 Quillin's Chairman Reserve 5.99 3.49 3.49 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Sun Mart Tender Ridge C 8.99 7.99 2.99 Sunshine Foods n/i C 7.97 2.77 Super One Foods Creekstone Farms A 4.94 SuperValu Foods Angus Farms C 9.99 3.99 3.69 3.79 n/i C 8.88 Teals Market Angus Pride C 9.99 2.99 Walmart n/i C 7.97 ND Affiliated Foods MW Star Ranch C 7.99 3.49 Albertsons Mntn Double R Ranch C 7.99 2.99 BOGO 3.99 Ca$h Wi$e Hereford C 7.88 3.48 Dan's Angus Pride C 9.99 2.99 Family Fare Angus Pride C 2.99 Food Pride Angus Pride C 3.49 Hornbacher's Stockman&Dakota 7.99 Hugo's Angus Pride C 7.98 4.28 5.98 3.98 Leever's Foods Preferred Angus 9.99 Marketplace Foods Angus Pride C 10.88 7.98 2.98 SuperValu Foods Angus Farms C 9.99 3.99 3.69 3.79 n/i C 8.88 Teals Market Angus Pride C 9.99 2.99 Walmart n/i C 7.97 NE Affiliated Foods MW Star Ranch C 7.99 3.49 n/i C 8.88 2.69 3.49 ALDI n/i C 3.99 Apple Markets Heartland Pride S 2.58 3.48 3.19 Baker's n/i C 8.99 5.99 3.99 3.99 Family Fare Angus Pride C 2.99 Family Fresh Angus Pride C 7.99 4.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 262 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NE Fareway Fareway C 9.99 (cont) Food Pride Angus Pride C 3.49 Fresh Thyme n/i C 7.99 3.29 2.97 Hy-Vee Hy-Vee C 3.99 Angus Reserve C 9.99 3.99 No Frills Tender Ridge C 8.99 7.99 2.99 Russ's Market n/i C 8.99 3.49 Safeway Denver n/i C 8.99 2.99 3.99 5.99 Sun Mart Tender Ridge C 8.99 7.99 2.99 Super Saver Omaha Natural L 7.97 2.98 3.78 Thriftway Stores n/i 2.99 3.49 Walmart n/i C 7.97 Whole Foods MW n/i 11.99 19.99 OH Acme Fresh Market Angus C 9.99 14.99 4.99 ALDI n/i C 3.99 Buehler's Angus C 2.99 Chief Angus C 7.99 3.99 Dave's Market n/i C 8.99 4.99 Dorothy Lane Dorothy Lane A 16.99 Earth Fare n/i G 9.99 ABF Fisher's Foods n/i C 2.99 Food Fair Black Canyon 7.99 2.99 2.99 Fresh Encounter Angus C 7.99 3.99 3.99 Fresh Thyme n/i C 7.99 3.29 2.97 Geyer's Star Ranch C 8.99 Giant Eagle Market District C 8.99 11.99 BOGO Heinen's Heinen's A 3.49 IGA Stores OH/KY n/i C 3.59 IGA SpartanNash n/i C 3.49 2.79 2.79 Angus Pride C 4.99 2.99 Kroger Central n/i C 8.99 2.99 2.99 Kroger Cincinnati n/i C 6.99 2.99 Kroger Columbus n/i C 3.99 Private Selection C 9.99 Kroger MidAtlantic n/i C 8.99 2.99 2.99 Lucky's Markets Angus C 7.99 5.99 3.99 3.99 3.99 Marsh Marsh Signature C 10.99 4.99 4.98 3.99 4.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 263 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil OH Meijer Angus C 3.99 3.99 2.99 (cont) Millers Markets Hereford C 7.99 3.69 3.69 n/i 5.99 Piggly Wiggly Stores Preferred Angus C 6.98 2.98 Remke Markets Star Ranch C 12.99 3.49 3.49 n/i C 8.99 Riesbeck's n/i 2.99 2.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Shop'n Save n/i C 7.99 8.99 12.99 2.98 2.98 3.99 Sparkle Markets n/i C 7.99 3.99 SuperValu Foods Angus Farms C 8.99 3.99 3.69 3.79 The Fresh Market n/i C 8.99 Thorne's Market 1893 Premium C 7.99 8.99 8.99 3.99 3.99 Walmart n/i C 7.97 Weis Markets Angus C 8.99 2.98 3.99 n/i G 8.00 Whole Foods MdAt n/i 14.99 16.99 29.99 SD Affiliated Foods MW Star Ranch C 7.99 3.49 n/i C 8.88 2.69 3.49 ALDI n/i C 3.99 Buche Foods n/i 7.98 Coborn's Hereford C 7.88 3.48 Family Thrift Angus Pride C 7.99 2.99 Angus Pride C 8.99 limit 1 Fareway Fareway C 9.99 Hy-Vee Hy-Vee C 3.99 Angus Reserve C 9.99 3.99 IGA Markets n/i 3.49 2.99 3.29 3.49 Ken's Super Fair n/i C 8.99 Lynn's Dakotamart Dakotamart Pride C 8.49 2.99 Maynard's Food Angus S 7.99 Star Ranch C 7.99 3.79 3.79 Safeway Denver n/i C 8.99 2.99 3.99 5.99 Sunshine Foods n/i C 7.97 2.77 SuperValu Foods Angus Farms C 9.99 3.99 3.69 3.79 Teals Market Angus Pride C 9.99 2.99 Walmart n/i C 7.97

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 264 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil WI Affiliated Foods MW Star Ranch C 7.99 3.49 n/i C 8.88 2.69 3.49 ALDI n/i C 3.99 County Markets Angus C 9.99 3.95 2.98 3.79 n/i 6.95 Econofoods Angus Pride C 7.99 2.99 Angus Pride C 8.99 limit 1 Family Fresh Angus Pride C 7.99 4.99 Festival Foods Festival C 9.98 7.98 3.98 local n/i 6.98 Food Pride Angus Pride C 3.49 Fox Bros. Angus C 7.99 3.99 Fresh Thyme n/i C 7.99 3.29 2.97 Gordy's Tender Ridge C 8.98 5.98 3.98 3.98 Hansen's IGA Star Ranch C 7.98 6.48 2.78 Hy-Vee Hy-Vee C 3.99 Angus Reserve C 9.99 3.99 Marketplace Foods Angus Pride C 10.88 7.98 2.98 Marketplace (Wi) Hereford C 7.88 3.48 Meijer Angus C 3.99 3.99 2.99 Pick'n Save/Copps Black Angus C 9.99 3.49 Piggly Wiggly MW Angus C 7.99 3.99 n/i 3.99 4.99 Quillin's Chairman Reserve 5.99 3.49 3.49 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Schnuck's Angus C 4.99 5.29 n/i S 8.99 Sendik's Sendik's C 7.99 2.99 Sentry Foods Sentry Angus C 8.99 6.99 3.99 3.49 Shurfine Foods n/i C 8.98 6.98 5.98 2.98 2.98 Super One Foods Creekstone Farms A 4.94 SuperValu Foods Angus Farms C 9.99 3.99 3.69 3.79 n/i C 8.88 Tadych's Angus Pride C 7.99 2.99 The Fresh Market n/i C 8.99 Trig's Angus C 8.49 8.99 7.49 3.99 Walmart n/i C 7.97

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 265 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil WI Whole Foods MW n/i 11.99 19.99 (cont)

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 266 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil SOUTH CENTRAL U.S. - AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT AR Albertsons Houston n/i C 8.99 6.99 3.99 3.99 4.99 Open Nature G 10.99 ALDI n/i C 3.99 Bill's Fresh Mrkt Angus C 9.99 2.79 Brookshire's Angus C 5.99 3.99 Cash Saver TC n/i C 7.65 Edward's Angus C 11.98 2.98 G&W Foods n/i C 8.88 5.88 3.89 2.98 3.98 3.89 3.98 Harp's Harp's Angus C 4.99 4.99 Hays Supermarkets Angus C 9.98 9.98 5.98 2.98 2.98 2.98 Kroger Delta n/i 10.99 n/i C 14.99 3.99 3.99 Mac's Fresh Mrkt n/i S 2.99 Piggly Wiggly Hchn Black Canyon 2.49 3.99 Rehkopf's n/i C 7.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 TC Grocery n/i S 6.99 5.99 2.99 2.69 The Fresh Market n/i C 8.99 Walmart n/i C 7.97 Whole Foods SW n/i 16.99 29.99 AZ Affiliated Foods MW n/i C 8.88 2.69 3.49 Albertsons SW n/i C 6.77 3.97 3.99 3.99 3.99 Basha's n/i C 6.99 BOGO 3.99 BOGO 2.77 El Super n/i S 2.79 Fry's n/i C 5.97 4.99 3.99 3.99 IGA Family n/i C 2.69 2.47 Lowe's n/i 2.99 Safeway SW n/i C 7.99 3.97 3.99 3.99 3.99 Smart & Finale Cattlemen's Finest 6.99 Smith's n/i 7.99 3.99 3.49 Sprout's Market Old Tyme C 9.99 7.99 3.99 Walmart n/i C 7.97 Whole Foods SPac n/i 14.99 17.99 29.99 29.99 16.99 9.99 n/i O 33.99 33.99 CO Affiliated Foods n/i 8.99 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 267 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil CO Affiliated Foods MW Star Ranch C 7.99 3.49 (cont) n/i C 8.88 2.69 3.49 Albertsons Mntn Double R Ranch C 7.99 2.99 BOGO 3.99 Associated Foods Angus C 8.99 2.99 2.99 n/i C 6.99 3.49 Willamette Valley 8.49 Clark's Market Angus C 9.99 Food King n/i 5.96 King Soopers n/i C 3.99 Lowe's n/i 2.99 Lucky's Markets Piedmontese A 14.99 5.99 3.99 3.99 3.99 Pasture One G 6.99 6.99 Ridley's Hereford C 6.58 2.97 Safeway Denver n/i C 8.99 2.99 3.99 5.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Sprout's Market Old Tyme C 9.99 7.99 3.99 Sun Mart Tender Ridge C 8.99 7.99 2.99 Walmart n/i C 7.97 Whole Foods Mntn n/i A 16.99 29.99 n/i 12.99 KS Affiliated Foods n/i 8.99 3.49 Affiliated Foods MW Star Ranch C 7.99 3.49 n/i C 8.88 2.69 3.49 ALDI n/i C 3.99 Apple Markets Heartland Pride S 2.58 3.48 3.19 Country Mart n/i 3.49 Dillon's n/i C 8.99 5.99 3.99 3.99 Food Pride Angus Pride C 7.99 n/i C 3.29 G&W Foods n/i C 8.88 5.88 3.89 2.98 3.98 3.89 3.98 Harp's Harp's Angus C 4.99 4.99 Hen House Hereford C 10.99 13.99 8.99 3.99 Hy-Vee Hy-Vee C 3.99 Angus Reserve C 9.99 3.99 Lowe's n/i 2.99 Price Chopper KC Pride 7.99 3.29 Pyramid Foods Angus C 9.99 13.99 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 268 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil KS Save-a-Lot n/i C 5.99 2.99 3.29 3.29 (cont) Sprout's Market Old Tyme C 9.99 7.99 3.99 Sun Fresh n/i 3.49 Thriftway Stores n/i 2.99 3.49 Walmart n/i C 7.97 Whole Foods Mntn n/i A 16.99 29.99 n/i 12.99 Wood's Butcher's Pride C 4.49 n/i C 9.99 LA AG Baton Rouge n/i S 3.99 3.49 Black Angus C 7.99 Albertsons Houston n/i C 8.99 6.99 3.99 3.99 4.99 Open Nature G 10.99 ALDI n/i C 3.99 Breaux Mart n/i 8.99 2.99 Brookshire's Angus C 5.99 3.99 Kroger Texas n/i C 5.77 11.99 Mac's Fresh Mrkt n/i S 2.99 Market Basket MB Premium C 7.99 3.29 MB Premium S 2.99 2.99 Rouses Texas Star 7.99 Angus C 8.99 3.49 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 The Fresh Market n/i C 8.99 Walmart n/i C 7.97 Winn-Dixie n/i C 6.99 3.99 3.99 w/ store card Whole Foods SW n/i 16.99 29.99 MO Affiliated Foods MW Star Ranch C 7.99 3.49 ALDI n/i C 3.99 Apple Markets Heartland Pride S 2.58 3.48 3.19 C&R Supermarket Chairman Reserve C 2.49 7.49 3.19 Cash Saver TC n/i C 7.65 County Market Ranchers Legend C 9.99 11.99 2.99 5.99 6.99 Country Mart n/i 3.49 Dierberg's Dierberg's C 5.99 5.77 Fresh Thyme n/i C 7.99 3.29 2.97 G&W Foods n/i C 8.88 5.88 3.89 2.98 3.98 3.89 3.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 269 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil MO Gerbe's n/i C 8.99 5.99 3.99 3.99 (cont) Harp's Harp's Angus C 4.99 4.99 Harter House n/i C 9.99 2.99 Hays Supermarkets Angus C 9.98 9.98 5.98 2.98 2.98 2.98 Hen House Hereford C 3.99 Hy-Klas Foods n/i 2.99 3.49 3.79 Hy-Vee Hy-Vee C 3.99 Angus Reserve C 9.99 3.99 IGA Stores IL/IN Table Rite 8.99 3.49 Kroger Central n/i C 8.99 2.99 2.99 Kroger Delta n/i 10.99 n/i C 14.99 3.99 3.99 Lucky's Markets Angus C 7.99 5.99 3.99 3.99 3.99 Moser's n/i 3.29 2.99 3.49 3.48 Prenger's n/i 2.58 Heartland Pride C 3.19 Price Chopper KC Pride 7.99 3.29 Pyramid Foods Angus C 9.99 13.99 3.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Schnuck's Angus C 4.99 5.29 n/i S 8.99 Shop'n Save Angus C 9.99 Sprout's Market Old Tyme C 9.99 7.99 3.99 Sun Fresh n/i 3.49 TC Grocery n/i S 6.99 5.99 2.99 2.69 TC Markets Angus Pride C 2.99 Thriftway Stores n/i 2.99 3.49 Walmart n/i C 7.97 Whole Foods MW n/i 11.99 19.99 Wood's Butcher's Pride C 4.49 n/i C 9.99 NM Affiliated Foods n/i 8.99 3.49 Albertsons SW n/i C 6.77 3.97 3.99 3.99 3.99 Basha's n/i C 6.99 BOGO 3.99 BOGO 2.77 El Super n/i S 2.79 Food King n/i 5.96 John Brooks n/i 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 270 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NM King Soopers n/i C 3.99 (cont) Lawrence Bros. n/i S 3.49 3.49 Lowe's n/i 2.99 Safeway Denver n/i C 8.99 2.99 3.99 5.99 Smith's n/i 7.99 3.99 3.49 Sprout's Market Old Tyme C 9.99 7.99 3.99 Walmart n/i C 7.97 Whole Foods Mntn n/i A 16.99 29.99 n/i 12.99 OK Affiliated Foods n/i 8.99 3.49 Affiliated Foods MW Star Ranch C 7.99 3.49 ALDI n/i C 3.99 Country Mart n/i 3.49 Harp's Harp's Angus C 4.99 4.99 Homeland Stores Angus C 7.99 3.69 Market Square n/i 3.49 Nichols n/i S 8.49 2.99 2.99 3.99 Pyramid Foods Angus C 9.99 13.99 3.99 Reasor's Angus C 9.88 13.98 4.98 2.99 Rehkopf's n/i C 7.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Sprout's Market Old Tyme C 9.99 7.99 3.99 The Fresh Market n/i C 8.99 United of OK Angus C 2.99 3.69 Red River Ranch C 7.99 Walmart n/i C 7.97 Whole Foods SW n/i 16.99 29.99 TX Affiliated Foods n/i 8.99 3.49 Albertsons Houston n/i C 8.99 6.99 3.99 3.99 4.99 Open Nature G 10.99 Albertsons SW n/i C 6.77 3.97 3.99 3.99 3.99 ALDI n/i C 3.99 Arlan's n/i S 3.69 Brookshire's Angus C 5.99 3.99 Brookshire Bros. Angus Pride C 2.99 Cash Saver Texas n/i 4.99 David's n/i 3.29 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 271 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil TX Diamond IGA n/i 2.99 (cont) El Super n/i S 2.79 Fiesta Mart n/i 3.97 w/ $25 purchase; limit 1 Foodarama n/i 3.99 w/ $10 purchase; limit 2 n/i 4.99 3.00 3.00 H-E-B n/i S 2.97 n/i C 7.97 H-E-B Natural C 9.97 H-E-B Prime 1 P 11.97 Kroger Texas n/i C 5.77 11.99 La Fiesta n/i 3.97 Lawrence Bros. n/i S 3.49 3.49 Lowe's n/i 2.99 Market Basket MB Premium C 7.99 3.29 MB Premium S 2.99 2.99 Market Square n/i 3.49 Porter's Grocery n/i 3.49 Randall's n/i C 8.99 9.99 4.99 3.99 3.99 4.99 2.99 Open Nature G 10.99 Rehkopf's n/i C 7.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Sprout's Market Old Tyme C 9.99 7.99 3.99 Sun Fresh Market n/i C 6.99 3.69 Tom Thumb n/i C 7.99 3.99 United Supermarket Texas Angus 3.99 3.99 BOGO Vista Markets Hereford C 3.17 Walmart n/i C 7.97 Whole Foods SW n/i 16.99 29.99 UT Albertsons Mntn Double R Ranch C 7.99 2.99 BOGO 3.99 Associated Foods Angus C 2.99 n/i C 3.49 Willamette Valley 8.49 Clark's Market Angus C 9.99 Fresh Market Angus C 2.99 2.99 Willamette Valley 8.49 Harmon's n/i C 9.99 2.49 King Soopers n/i C 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 272 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil UT Ream's n/i 2.69 (cont) Ridley's Hereford C 6.58 2.97 Smith's n/i 7.99 3.99 3.49 Sprout's Market Old Tyme C 9.99 7.99 3.99 Stoke's Market Angus C 8.99 8.49 3.29 3.29 n/i C 6.99 Walmart n/i C 7.97 Whole Foods Mntn n/i A 16.99 29.99 n/i 12.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 273 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil SOUTHWESTERN U.S. - CA,HI,NV CA Albertsons SoCal n/i C 14.99 3.99 ALDI n/i C 3.99 Baja Ranch n/i 4.99 Harris Ranch 2.99 Big Saver Foods n/i 2.39 2.99 Bristol Farms n/i A 16.99 USDA Choice; local n/i A 32.99 USDA Prime; local n/i G 9.99 Wagyu El Super n/i S 2.79 Foodland Mercado n/i 4.48 Holiday Market Sterling Silver C 8.99 3.99 Island Pacific n/i 3.99 Lucky Stores n/i 10.99 12.99 Angus C 11.99 14.99 16.99 Lunardi's n/i 8.99 Murphy's Markets n/i S 3.99 New Seasons Country Natural A 13.99 15.99 24.99 n/i G 17.99 19.99 Nugget Markets Piedmontese 8.99 Pavilions Open Nature G 5.99 n/i C 14.99 4.99 4.99 R-N Markets n/i C 6.98 Raley's Raley's L 8.99 19.49 6.99 3.99 6.49 3.99 6.79 4.79 5.99 4.99 Sutter C 5.99 5.99 local Sunfed G 19.99 Ralph's n/i C 7.99 4.88 4.99 Ray's Food Place Meyer's A 4.99 Angus C 7.99 Safeway NorCal n/i C 7.99 14.99 4.99 4.99 6.99 w/ store card Open Nature A 5.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Save Mart Angus 43 C 6.99 8.99 Angus C 13.99 Select Markets Signature Angus C 8.99 2.99 SK Super King n/i C 5.99 2.99 Smart & Finale Cattlemen's Finest 6.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 274 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil CA Sprout's Market Old Tyme C 9.99 7.99 3.99 (cont) Stater Bros. n/i 4.99 11.99 4.99 4.99 4.99 2.99 Super A Foods Harris Ranch 7.99 3.99 The Fresh Market n/i C 8.99 Vallarta n/i 4.99 Vons n/i C 14.99 4.99 4.99 Walmart n/i C 7.97 Whole Foods NorCal n/i 15.99 16.99 27.99 17.99 Whole Foods SPac n/i 14.99 17.99 29.99 29.99 16.99 9.99 n/i O 33.99 33.99 HI Foodland Angus C 7.99 8.99 Island Grocery n/i 7.99 KTA Super Stores n/i 7.89 Safeway NorCal n/i C 7.99 15.99 7.99 4.99 4.99 6.99 w/ store card Open Nature A 5.99 Times/Big Save n/i 6.99 4.99 Sterling Silver C 9.99 Whole Foods SPac n/i 15.99 18.99 29.99 29.99 17.99 10.99 n/i O 33.99 33.99 NV Albertsons Mntn Double R Ranch C 7.99 2.99 BOGO 3.99 Albertsons SW n/i C 6.77 3.97 3.99 3.99 3.99 Associated Foods n/i C 3.49 Willamette Valley 8.49 El Super n/i S 2.79 Island Pacific n/i 3.99 Marketon n/i 4.99 n/i S 3.99 Raley's Raley's L 8.99 19.49 6.99 3.99 6.49 3.99 6.79 4.79 5.99 4.99 Sutter C 5.99 5.99 local Sunfed G 19.99 Ridley's Hereford C 6.58 2.97 Safeway NorCal n/i C 7.99 14.99 4.99 4.99 6.99 w/ store card Open Nature A 5.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Scolari's Harris Ranch C 10.99 3.99 3.99 3.99 Harris Ranch S 6.99 Smart & Finale Cattlemen's Finest 6.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 275 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NV Smith's n/i 7.99 3.99 3.49 (cont) Sprout's Market Old Tyme C 9.99 7.99 3.99 Vons n/i C 14.99 4.99 4.99 Walmart n/i C 7.97 Whole Foods NorCal n/i 15.99 16.99 27.99 17.99 Whole Foods SPac n/i 14.99 17.99 29.99 29.99 16.99 9.99 n/i O 33.99 33.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 276 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil NORTHWESTERN U.S. - AK,ID,MT,OR,WA,WY AK AC Value Center Blackwell C 8.48 6.98 3.78 Alaskan & Proud n/i 6.98 3.78 4.48 2.88 3.58 Carrs/Safeway n/i C 7.49 4.99 4.99 4.99 Fred Meyer n/i 7.99 4.99 4.99 IGA Hometown n/i 7.99 3.99 3.49 3.79 3.99 Meyers Group IGA St Helens C 8.99 3.99 3.49 3.79 3.99 Sitka Seamart n/i C 3.49 3.49 4.99 Three Bears n/i 5.99 Walmart n/i C 7.97 ID Albertsons Mntn Double R Ranch C 7.99 2.99 BOGO 3.99 Associated Foods n/i C 3.49 Willamette Valley 8.49 Family Foods St Helens 6.99 3.99 Fred Meyer n/i 6.99 4.99 4.99 Harvest Foods Angus C 6.98 3.48 3.98 3.48 3.98 IGA Markets n/i 3.49 2.99 3.29 3.49 Ridley's Hereford C 6.58 2.97 Rosauer's Painted Hills A 3.99 5.99 USDA Choice Angus C 6.99 2.99 2.99 Safeway Seattle n/i C 5.99 3.99 3.99 3.99 Smith's n/i 7.99 3.99 3.49 Stoke's Market Angus C 8.99 8.49 3.29 3.29 n/i C 6.99 Super 1 Foods Angus C 3.98 Walmart n/i C 7.97 Whole Foods Mntn n/i A 16.99 29.99 n/i 12.99 Yoke's Fresh Mrkt Hereford C 7.97 2.97 MT Albertsons Mntn Double R Ranch C 7.99 2.99 BOGO 3.99 ALDI n/i C 3.99 Associated Foods Angus C 2.99 n/i C 3.49 Willamette Valley 8.49 Family Foods St Helens 6.99 3.99 Harvest Foods Angus C 6.98 3.48 3.98 3.48 3.98 IGA Markets n/i 3.49 2.99 3.29 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 277 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil MT Lucky's Markets n/i 5.99 (cont) Reynold's n/i 6.99 2.99 Willamette Valley 8.49 Rosauer's Painted Hills A 3.99 5.99 USDA Choice Angus C 6.99 2.99 2.99 Smith's n/i 7.99 3.99 3.49 Stoke's Market Angus C 8.99 8.49 3.29 3.29 n/i C 6.99 Super 1 Foods Angus C 3.98 SuperValu Foods Angus Farms C 2.99 Three Bears n/i 5.99 Walmart n/i C 7.97 OR Albertsons Portland n/i C 7.99 4.99 4.99 Associated Foods n/i C 3.49 Willamette Valley 8.49 CenterPlace Market St Helens C 6.98 3.98 3.98 Family Foods St Helens 6.99 3.99 Fred Meyer n/i 6.99 4.99 4.99 Harvest Foods Angus C 6.98 3.48 3.98 3.48 3.98 IGA Markets n/i 3.49 2.99 3.29 3.49 IGA Market Fresh n/i C 6.99 2.77 2.97 4.77 2.99 n/i S 6.77 Lamb's Market Painted Hills C 12.99 4.99 Market of Choice Painted Hills A 15.99 27.99 14.99 5.99 4.99 McKay's Signature Angus S 5.99 3.79 Quality Food Center Angus C 10.99 18.99 8.99 3.99 Ray's Food Place Meyer's A 4.99 Angus C 7.99 Red Apple/Thriftway St Helens 3.99 4.99 Painted Hills A 12.99 3.99 Rosauer's Painted Hills A 3.99 5.99 USDA Choice Angus C 6.99 2.99 2.99 Roth's Double R Ranch 8.99 8.99 Painted Hills A 14.99 8.99 4.99 local Safeway Portland n/i C 5.99 3.99 3.99 3.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Select Markets Signature Angus C 8.99 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 278 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil OR Walmart n/i C 7.97 (cont) Whole Foods NW WFM A 14.99 16.99 29.99 WA Albertsons Portland n/i C 7.99 4.99 4.99 CenterPlace Market St Helens C 6.98 3.98 3.98 Family Foods St Helens 6.99 3.99 Fred Meyer n/i 6.99 4.99 4.99 Haggen's Double R Ranch C 9.99 7.99 3.99 3.99 n/i P 7.99 Harvest Foods Angus C 6.98 3.48 3.98 3.48 3.98 IGA Markets n/i 3.49 2.99 3.29 3.49 IGA Market Fresh n/i C 6.99 2.77 2.97 4.77 2.99 n/i S 6.77 Island Pacific n/i 3.99 Metropolitan n/i C 18.99 local Meyers Group IGA St Helens C 7.99 3.49 2.99 3.29 3.49 PCC Natural Country Natural G 16.49 23.49 SunFed G 17.49 7.49 SunFed O 20.59 Quality Food Center Angus C 10.99 18.99 8.99 3.99 Red Apple/Thriftway St Helens 3.99 4.99 Painted Hills A 12.99 3.99 Rosauer's Painted Hills A 3.99 5.99 USDA Choice Angus C 6.99 2.99 2.99 Saar's Market n/i 3.99 2.88 Safeway Portland n/i C 5.99 3.99 3.99 3.99 Safeway Seattle n/i C 5.99 3.99 3.99 3.99 Save-a-Lot n/i C 5.99 2.99 3.29 3.29 Seafood City n/i C 3.99 Select Markets Signature Angus C 8.99 2.99 Super 1 Foods Angus C 3.98 The Markets Black Angus 5.75 3.75 3.98 Town & Country Angus C 3.99 Walmart n/i C 7.97 Whole Foods NW WFM A 14.99 16.99 29.99 Yoke's Fresh Mrkt Hereford C 7.97 2.97 WY Affiliated Foods MW Star Ranch C 7.99 3.49 n/i C 8.88 2.69 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 279 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 prices in $US per pound unless otherwise noted. BEEF

Rib Roasts Loin Roasts (bnls ) Round Roasts (boneless ) State Supermarket Label Filet Tender Strip Bottom Top Sirloin Eye or London Conditions

KEY Bone In Bnls Top Butt Rump Mignon loin Loin Round Round Tip Round Broil WY Albertsons Mntn Double R Ranch C 7.99 2.99 BOGO 3.99 (cont) Associated Foods n/i C 3.49 Willamette Valley 8.49 Food Pride Angus Pride C 3.49 IGA Markets n/i 3.49 2.99 3.29 3.49 King Soopers n/i C 3.99 Lucky's Markets Angus C 7.99 5.99 3.99 3.99 3.99 Ridley's Hereford C 6.58 2.97 Safeway Denver n/i C 8.99 2.99 3.99 5.99 Smith's n/i 7.99 3.99 3.49 Walmart n/i C 7.97

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 280 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NORTHEASTERN U.S. - CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT CT ACME Markets Jennie-O 1.79 Adams Superfood Perdue 1.00 AF Basket Perdue 1.29 n/i 1.99 1.29 ALDI Honeysuckle 1.39 Associated Perdue 1.49 Farm Fresh 1.49 Best Market n/i 1.97 0.87 1.67 Perdue 2.77 Big Y Perdue 1.29 n/i 1.99 D'Artagnan 4.59 Butterball 3.29 Bravo Perdue 2.69 Shady Brook 2.99 C-Town Perdue 0.99 2.69 Shady Brook 2.99 Compare Foods Perdue 1.49 2.99 n/i 1.49 Food Bazaar Perdue 0.99 2.49 Shady Brook 2.49 Tyson 1.99 n/i 2.99 2.99 Geissler's Perdue 0.99 Key Food n/i 2.59 Shady Brook 2.49 1.99 Maple Leaf 3.49 Perdue 2.69 Sanderson Farms 0.99 Kings Food Market Kings local 3.49 Plainville Farms ABF 4.99 Perdue 1.49 2.49 Market 32 Shady Brook 1.99 Perdue 2.33 2.99 Price Chopper 1.19 Butterball 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 281 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen CT Price Chopper Shady Brook 2.99 1.99 (cont) Perdue 2.33 2.99 Price Chopper 1.19 Butterball 2.99 Save-a-Lot Honeysuckle 1.49 ShopRite ShopRite 1.99 Maple Leaf 3.49 3.49 Perdue 1.49 1.49 1.49 Readington Farms ABF 1.19 Stop & Shop Nature's Promise ABF 2.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Walmart n/i 1.78 Whole Foods NE Plainville Farms ABF 5.99 DC ALDI Honeysuckle 1.39 Giant Food Nature's Promise ABF 2.99 Harris Teeter Butterball 2.99 Harris Teeter 1.99 Jurgielewicz 2.99 Perdue 1.49 2.66 Plantation 7.10 Pride of the Farm 1.97 n/i 3.79 4.99 7.49 Safeway Eastern Shady Brook 2.99 1.99 Perdue 1.49 Tyson 2.49 Whetstone Valley 6.49 n/i 2.99 Save-a-Lot Honeysuckle 1.49 Target Market Pantry 1.39 Walmart n/i 1.78 Whole Foods MdAt n/i 6.99 4.99 6.99 6.99 14.99 n/i ABF 4.99 DE ACME Markets Jennie-O 1.79 Food Lion Perdue 0.99 n/i 1.59

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 282 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen DE Fresh Grocer Perdue 1.49 (cont) ShopRite 1.99 Shady Brook 2.99 1.99 Tyson 1.19 1.19 Giant Food Nature's Promise ABF 2.99 Great Valu Market Perdue 0.99 Pride of the Farm 1.49 Harris Teeter Butterball 2.99 Harris Teeter 1.99 Jurgielewicz 2.99 Perdue 1.49 2.66 Plantation 7.10 Pride of the Farm 1.97 n/i 3.79 4.99 7.49 IGA Stores NJ/PA Perdue 1.49 2.99 Redner's Perdue 1.48 n/i 1.18 Safeway Eastern Shady Brook 2.99 1.99 Perdue 1.49 Tyson 2.49 Whetstone Valley 6.49 n/i 2.99 Save-a-Lot Honeysuckle 1.49 ShopRite ShopRite 1.99 Maple Leaf 3.49 3.49 Perdue 1.49 1.49 1.49 Readington Farms ABF 1.19 ShurSave n/i 1.69 Perdue 0.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Walmart n/i 1.78 Weis Markets Honeysuckle 1.58 n/i 2.49 Perdue 1.49 1.98 Shady Brook 2.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 283 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen MA Adams Superfood Perdue 1.00 AF Basket Perdue 1.29 n/i 1.99 1.29 ALDI Honeysuckle 1.39 Associated Perdue 1.49 Farm Fresh 1.49 Big Y Perdue 1.29 n/i 1.99 D'Artagnan 4.59 Butterball 3.29 Bravo Perdue 2.69 Shady Brook 2.99 C-Town Perdue 0.99 2.69 Shady Brook 2.99 Compare Foods Perdue 1.49 2.99 n/i 1.49 Crosby's Plainville Farms ABF 6.99 Donelan's n/i 0.99 Shady Brook 2.99 Perdue 2.59 Food City Mountaire 0.99 Geissler's Perdue 0.99 Market 32 Shady Brook 1.99 Perdue 2.33 2.99 Price Chopper 1.19 Butterball 2.99 Met Foods Maple Leaf 3.99 Perdue 2.99 Farm Fresh 1.49 Price Chopper Shady Brook 2.99 1.99 Perdue 2.33 2.99 Price Chopper 1.19 Butterball 2.99 Roche Bros. Perdue 1.29 2.99 Plainville Farms ABF 4.99 Save-a-Lot Honeysuckle 1.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 284 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen MA Seabra Foods n/i 0.99 (cont) Perdue 2.39 Shaw's n/i 1.69 Star Market Perdue 0.88 n/i 1.69 Stop & Shop Nature's Promise ABF 2.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Tops Markets Honeysuckle 1.99 Jennie-O 2.99 Tops 1.49 Trucchi's Perdue 1.29 Walmart n/i 1.78 Wegman's Wegman's organic 5.99 MD ACME Markets Jennie-O 1.79 ALDI Honeysuckle 1.39 Associated Perdue 1.49 Farm Fresh 1.49 Food Lion Perdue 0.99 n/i 1.59 Giant Eagle Giant Eagle 3.29 Honeysuckle 1.99 Tyson 3.20 n/i 4.99 3.69 Giant Food Nature's Promise ABF 2.99 Graul's Market Graul's 2.99 Perdue 0.99 Great Valu Market Perdue 0.99 Pride of the Farm 1.49 Harris Teeter Butterball 2.99 Harris Teeter 1.99 Jurgielewicz 2.99 Perdue 1.49 2.66 Plantation 7.10 Pride of the Farm 1.97 n/i 3.79 4.99 7.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 285 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen MD Kennie's Market Perdue 2.49 (cont) n/i 1.69 Martin's Food Nature's Promise ABF 2.99 Redner's Perdue 1.48 n/i 1.18 Safeway Eastern Shady Brook 2.99 1.99 Perdue 1.49 Tyson 2.49 Whetstone Valley 6.49 n/i 2.99 Save-a-Lot Honeysuckle 1.49 Shop'n Save Gerber's ABF 1.79 Honeysuckle 1.89 n/i 1.49 ShopRite ShopRite 1.99 Maple Leaf 3.49 3.49 Perdue 1.49 1.49 1.49 Readington Farms ABF 1.19 Shoppers Food Perdue 1.29 Pride of the Farm 1.99 ShurSave n/i 1.69 Perdue 0.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Walmart n/i 1.78 Weis Markets Honeysuckle 1.58 n/i 2.49 Perdue 1.49 1.98 Shady Brook 2.69 Whole Foods MdAt n/i 6.99 4.99 6.99 6.99 14.99 n/i ABF 4.99 ME Save-a-Lot Honeysuckle 1.49 Shaw's n/i 1.69 Target Market Pantry 1.39 Walmart n/i 1.78 NH ALDI Honeysuckle 1.39

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 286 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NH Price Chopper Shady Brook 2.99 1.99 (cont) Perdue 2.33 2.99 Price Chopper 1.19 Butterball 2.99 Save-a-Lot Honeysuckle 1.49 Shaw's n/i 1.69 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Walmart n/i 1.78 NJ ACME Markets Jennie-O 1.79 ALDI Honeysuckle 1.39 Associated Perdue 1.49 Farm Fresh 1.49 Best Market n/i 1.97 0.87 1.67 Perdue 2.77 Bravo Perdue 2.69 Shady Brook 2.99 C-Town Perdue 0.99 2.69 Shady Brook 2.99 Compare Foods Perdue 1.49 2.99 n/i 1.49 Fine Fare Perdue 1.69 2.79 Foodtown Foodtown 1.99 Shady Brook 2.98 Food Bazaar Perdue 0.99 2.49 Shady Brook 2.49 Tyson 1.99 n/i 2.99 2.99 Great Valu Market Perdue 0.99 Pride of the Farm 1.49 IGA Stores NJ/PA Perdue 1.49 2.99 Key Food n/i 2.59 Shady Brook 2.49 1.99 Maple Leaf 3.49 Perdue 2.69 Sanderson Farms 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 287 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NJ Kings Food Market Kings local 3.49 (cont) Plainville Farms ABF 4.99 Perdue 1.49 2.49 McCaffrey's Shady Brook 2.99 Met Foods Maple Leaf 3.99 Perdue 2.99 Farm Fresh 1.49 Morton Williams Perdue 1.39 2.99 D'Artagnan ABF 4.39 Murphy's Perdue 0.99 Pioneer Perdue 2.99 Maple Leaf 3.99 n/i 1.49 Shady Brook 1.99 Save-a-Lot Honeysuckle 1.49 Seabra Foods n/i 1.19 Perdue 2.39 ShopRite ShopRite 1.99 Maple Leaf 3.49 3.49 Perdue 1.49 1.49 1.49 Readington Farms ABF 1.19 Stop & Shop Nature's Promise ABF 2.99 Supremo Food Mrkt Perdue 1.29 n/i 1.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Top Tomato Shady Brook 1.99 Norbest 1.69 Uncle Giuseppe's n/i 2.99 Walmart n/i 1.78 Weis Markets Honeysuckle 1.58 n/i 2.49 Perdue 1.49 1.98 Shady Brook 2.69 Western Beef n/i 2.99 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 288 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NJ Whole Foods MdAt n/i 6.99 4.99 6.99 6.99 14.99 (cont) n/i ABF 4.99 Whole Foods NE Plainville Farms ABF 5.99 NY ACME Markets Jennie-O 1.79 AF Basket Perdue 1.29 n/i 1.99 1.29 ALDI Honeysuckle 1.39 Associated Perdue 1.49 Farm Fresh 1.49 Best Market n/i 1.97 0.87 1.67 Perdue 2.77 Big M 1893 Premium 1.39 n/i 1.99 Bravo Perdue 2.69 Shady Brook 2.99 C-Town Perdue 0.99 2.69 Shady Brook 2.99 Compare Foods Perdue 1.49 2.99 n/i 1.49 DeCiccio Markets n/i 1.59 Shady Brook 2.99 Jurgielewicz ABF 3.99 Fine Fare Perdue 1.69 2.79 Food Bazaar Perdue 0.99 2.49 Shady Brook 2.49 Tyson 1.99 n/i 2.99 2.99 Foodtown Foodtown 1.99 Shady Brook 2.98 Giunta's Norbest 2.49 Shady Brook 2.49 Great American Best Yet 1.59 Mountaire 0.99 Gristede's Perdue 1.99 n/i 3.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NY Key Food n/i 2.59 (cont) Shady Brook 2.49 1.99 Maple Leaf 3.49 Perdue 2.69 Sanderson Farms 0.99 King Kullen Perdue 1.39 2.49 Shady Brook 2.99 Kings Food Market Kings local 3.49 Plainville Farms ABF 4.99 Perdue 1.49 2.49 Market 32 Shady Brook 1.99 Perdue 2.33 2.99 Price Chopper 1.19 Butterball 2.99 Met Foods Maple Leaf 3.99 Perdue 2.99 Farm Fresh 1.49 Morton Williams Perdue 1.39 2.99 D'Artagnan ABF 4.39 Net Cost Market n/i 2.89 North Shore Farms Perdue 0.99 2.49 Shady Brook 1.69 Peck's Market Perdue 0.99 Maple Leaf 3.29 Pioneer Perdue 2.99 Maple Leaf 3.99 n/i 1.49 Shady Brook 1.99 Price Chopper Shady Brook 2.99 1.99 Perdue 2.33 2.99 Price Chopper 1.19 Butterball 2.99 Save-a-Lot Honeysuckle 1.49 Shop'n Save Gerber's ABF 1.79 Honeysuckle 1.89 ShopRite ShopRite 1.99 Maple Leaf 3.49 3.49

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NY ShopRite Perdue 1.49 1.49 1.49 (cont) (continued) Readington Farms ABF 1.19 Stop & Shop Nature's Promise ABF 2.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Tops Markets Honeysuckle 1.99 Jennie-O 2.99 Tops 1.49 Top Tomato Shady Brook 1.99 Norbest 1.69 Trade Fair Perdue 0.99 Uncle Giuseppe's n/i 2.99 Walmart n/i 1.78 Weis Markets Honeysuckle 1.58 n/i 2.49 Perdue 1.49 1.98 Shady Brook 2.69 Western Beef n/i 2.99 2.99 Whole Foods NE Plainville Farms ABF 5.99 PA ACME Markets Jennie-O 1.79 ALDI Honeysuckle 1.39 Associated Perdue 1.49 Farm Fresh 1.49 Big M 1893 Premium 1.39 n/i 1.99 Boyer Food Market n/i 1.47 Bravo Perdue 2.69 Shady Brook 2.99 C-Town Perdue 0.99 2.69 Shady Brook 2.99 Family Owned Perdue 0.99 n/i 1.79 Fine Fare Perdue 1.69 2.79 Food Lion Perdue 0.99 n/i 1.59

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen PA Foodland Festive 1.19 (cont) Honeysuckle 1.99 Tyson 1.29 Foodtown Foodtown 1.99 Shady Brook 2.98 Fresh Grocer Perdue 1.49 ShopRite 1.99 Shady Brook 2.99 1.99 Tyson 1.19 1.19 Giant Eagle Giant Eagle 3.29 Honeysuckle 1.99 Tyson 3.20 n/i 4.99 3.69 Giant Food Stores Nature's Promise ABF 2.99 Great Valu Market Perdue 0.99 Pride of the Farm 1.49 Ideal Markets Honeysuckle 1.49 n/i 1.39 1.79 1.79 IGA Stores NJ/PA Perdue 1.49 2.99 IGA SpartanNash Festive 1.49 Tyson 2.54 n/i 1.39 Karn's n/i 3.99 Prestage 3.49 Kennie's Market Perdue 2.49 Key Food n/i 2.59 Shady Brook 2.49 1.99 Maple Leaf 3.49 Perdue 2.69 Sanderson Farms 0.99 Kuhn's Market Festive 1.29 Honeysuckle 1.69 Gerber's ABF 1.79 n/i 1.39 1.49 1.49 2.79 Landis Market Pride of the Farm 1.99 Perdue 1.29 Jurgielewicz local 3.49

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen PA Martin's Food Nature's Promise ABF 2.99 (cont) McCaffrey's Shady Brook 2.99 Net Cost Market n/i 2.89 Pioneer Perdue 2.99 Maple Leaf 3.99 n/i 1.49 Shady Brook 1.99 Price Chopper Shady Brook 2.99 1.99 Perdue 2.33 2.99 Price Chopper 1.19 Butterball 2.99 Redner's Perdue 1.48 n/i 1.18 Save-a-Lot Honeysuckle 1.49 Shop'n Save Gerber's ABF 1.79 Honeysuckle 1.89 ShopRite ShopRite 1.99 Maple Leaf 3.49 3.49 Perdue 1.49 1.49 1.49 Readington Farms ABF 1.19 ShurSave NE Penn n/i 1.99 Sanderson Farms 0.99 ShurSave n/i 1.69 Perdue 0.99 Sparkle Markets Honeysuckle 1.99 n/i 1.29 1.69 Supremo Food Mrkt Perdue 1.29 n/i 1.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Tops Markets Honeysuckle 1.99 Jennie-O 2.99 Tops 1.49 Walmart n/i 1.78 Weis Markets Honeysuckle 1.58 n/i 2.49

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen PA Weis Markets Perdue 1.49 1.98 (cont) (continued) Shady Brook 2.69 Whole Foods MdAt n/i 6.99 4.99 6.99 6.99 14.99 n/i ABF 4.99 RI Adams Superfood Perdue 1.00 ALDI Honeysuckle 1.39 Associated Perdue 1.49 Farm Fresh 1.49 Bravo Perdue 2.69 Shady Brook 2.99 Compare Foods Perdue 1.49 2.99 n/i 1.49 Dave's Marketplace Perdue 1.29 Save-a-Lot Honeysuckle 1.49 Seabra Foods n/i 0.99 Perdue 2.39 Shaw's n/i 1.69 Stop & Shop Nature's Promise ABF 2.99 Target Market Pantry 1.39 Walmart n/i 1.78 VT ALDI Honeysuckle 1.39 Price Chopper Shady Brook 2.99 1.99 Perdue 2.33 2.99 Price Chopper 1.19 Butterball 2.99 Shaw's n/i 1.69 Tops Markets Honeysuckle 1.99 Jennie-O 2.99 Tops 1.49 Walmart n/i 1.78

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen SOUTHEASTERN U.S. - AL,FL,GA,KY,MS,NC,SC,TN,VA,WV AL A&R Supermarkets n/i 1.39 0.83 ALDI Honeysuckle 1.39 Bruce's Foodland Pride of the Farm 1.69 Dollar General Market Jennie-O 0.95 Earth Fare n/i ABF 5.99 Food for Le$$ n/i 0.96 Food Giant Festive 1.59 n/i 0.98 Honeysuckle 1.68 Ingle's Markets Honeysuckle 1.78 Perdue 1.38 Kroger Atlanta Honeysuckle 1.49 Tyson 2.54 Kroger Nashville Honeysuckle 1.39 Tyson 2.33 Lucky's Supermarket Honeysuckle 1.69 n/i 1.19 Piggly Wiggly HAC Honeysuckle 1.79 Piggly Wiggly Hchn Festive 1.79 n/i 1.19 Honeysuckle 1.69 Piggly Wiggly Inc. Honeysuckle 1.99 n/i 0.99 Piggly Wiggly JTM Honeysuckle 1.89 Publix Publix 2.79 1.79 Publix smoked 4.49 Butterball 2.99 Ramey's Tyson 2.65 Honeysuckle 1.78 n/i 1.18 Save-a-Lot Honeysuckle 1.49 Shop-Rite Pride of the Farm 1.49 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 United Grocery Honeysuckle 1.29 Vowell's Honeysuckle 1.69

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen AL Walmart n/i 1.78 (cont) Western Market n/i 1.19 Winn-Dixie Tyson 2.54 n/i 1.79 Winn-Dixie 1.39 Whole Foods South n/i ABF 4.99 4.99 3.99 7.99 7.99 FL ALDI Honeysuckle 1.39 Bravo Florida n/i 2.39 0.89 Dollar General Market Jennie-O 0.95 Earth Fare n/i ABF 5.99 Food for Le$$ n/i 0.96 Food Giant Festive 1.59 n/i 0.98 Honeysuckle 1.68 Harris Teeter Butterball 2.99 Harris Teeter 1.99 Jurgielewicz 2.99 Perdue 1.49 2.66 Plantation 7.10 Pride of the Farm 1.97 n/i 3.79 4.99 7.49 Harvey's Supermarket n/i 1.78 1.19 Hitchcock's n/i 1.69 1.29 Best Buy 2.79 IGA Florida n/i 1.99 1.39 1.39 1.39 3.99 Tyson 2.54 Piggly Wiggly Hchn Festive 1.79 n/i 1.29 Honeysuckle 1.69 Publix Publix 2.79 1.79 Publix smoked 4.49 Butterball 2.99 Safeway Florida Shady Brook 2.99 1.99 Perdue 1.49 Tyson 2.49 Whetstone Valley 6.49 n/i 2.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen FL Save-a-Lot Honeysuckle 1.49 (cont) Scaff's Market n/i 1.89 1.19 Honeysuckle 1.99 Sedano's n/i 0.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Walmart n/i 1.78 Western Beef n/i 1.99 0.99 Winn-Dixie Tyson 2.54 n/i 1.79 Winn-Dixie 1.39 Whole Foods FL Plainville Farms ABF 6.99 GA ALDI Honeysuckle 1.39 Bi-Lo Tyson 2.54 n/i 1.79 1.39 Dollar General Market Jennie-O 0.95 Earth Fare n/i ABF 5.99 Food Giant Festive 1.59 n/i 0.98 Honeysuckle 1.68 Food Lion Perdue 0.99 n/i 1.59 Food Pride Springer Mntn ABF 1.49 n/i 1.49 1.19 Galaxy Food n/i 1.28 0.99 H-Mart n/i 2.49 Harris Teeter Butterball 2.99 Harris Teeter 1.99 Jurgielewicz 2.99 Perdue 1.49 2.66 Plantation 7.10 Pride of the Farm 1.97 n/i 3.79 4.99 7.49 Harvey's Supermarket n/i 1.78 1.19 IGA Food Stores n/i 1.69 Springer Mntn ABF 1.29 IGA Stores SthEast n/i 1.38 1.28 1.18 1.18

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen GA Ingle's Markets Honeysuckle 1.78 (cont) Perdue 1.38 Kroger Atlanta Honeysuckle 1.49 Tyson 2.54 Piggly Wiggly Car. n/i 1.28 0.98 Piggly Wiggly GA Honeysuckle 1.49 n/i 1.19 Piggly Wiggly HAC Honeysuckle 1.79 Piggly Wiggly Hchn Festive 1.79 n/i 1.29 Honeysuckle 1.69 Piggly Wiggly JTM Honeysuckle 1.89 Publix Publix 2.79 1.79 Publix smoked 4.49 Butterball 2.99 Quality Foods n/i 1.39 0.99 Save-a-Lot Honeysuckle 1.49 Shop-Rite Pride of the Farm 1.49 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 United Grocery Honeysuckle 1.29 Walmart n/i 1.78 Wayfield's Honeysuckle 1.49 Tyson 1.99 n/i 0.89 0.99 Winn-Dixie Tyson 2.54 n/i 1.79 Winn-Dixie 1.39 Whole Foods South n/i ABF 4.99 4.99 3.99 7.99 7.99 KY ALDI Honeysuckle 1.39 Cox IGA Honeysuckle 1.79 Dollar General Market Jennie-O 0.95 Earth Fare n/i ABF 5.99 E. W. James Honeysuckle 1.68 Tip Top 0.98 Maple Leaf 2.98

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen KY E. W. James Tyson 2.65 (cont) (continued) Butterball 2.78 Food Giant Festive 1.59 n/i 0.98 Honeysuckle 1.68 Food Lion Perdue 0.99 n/i 1.59 Food Rite Food Rite 0.99 Honeysuckle 1.69 Foodland Festive 1.28 Fresh Thyme Fresh Thyme 1.49 Galaxy Food n/i 1.28 0.99 IGA Houchen's Honeysuckle 2.49 1.69 n/i fresh 1.19 n/i frozen 0.99 IGA SpartanNash Festive 1.49 Tyson 2.54 n/i 1.39 IGA Stores SthEast n/i 1.38 1.28 1.18 1.18 Kroger Cincinnati Honeysuckle 1.79 Kroger Delta Pride of the Farm 1.49 Tyson 2.33 Kroger Louisville Pride of the Farm 1.69 Tyson 2.23 Kroger MidAtlantic Tyson 2.33 Honeysuckle 1.59 Shady Brook 1.99 Kroger Nashville Honeysuckle 1.39 Tyson 2.33 Piggly Wiggly Hchn Festive 1.79 n/i 1.29 Honeysuckle 1.69 Remke Markets Honeysuckle 1.79 Save-a-Lot Honeysuckle 1.49 Target Market Pantry 1.39 TC Grocery Honeysuckle 1.79 The Fresh Market The Fresh Market ABF 4.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen KY United Grocery Honeysuckle 1.29 (cont) ValuMarket Pilgrim's Pride 1.29 Walmart n/i 1.78 Whole Foods MdAt n/i 6.99 4.99 6.99 6.99 14.99 n/i ABF 4.99 MS AG Baton Rouge n/i 0.99 ALDI Honeysuckle 1.39 Corner Market Sanderson Farms 0.99 Dollar General Market Jennie-O 0.95 Food Giant Festive 1.59 n/i 0.98 Honeysuckle 1.68 Grocery Depot Sanderson Farms 0.99 Kroger Delta Pride of the Farm 1.49 Tyson 2.33 Mac's Fresh Market n/i 1.29 Piggly Wiggly Hchn Festive 1.79 n/i 1.29 Honeysuckle 1.69 Piggly Wiggly HGR n/i 0.99 2.69 Honeysuckle 1.89 Ramey's Tyson 2.65 Honeysuckle 1.78 n/i 1.18 Save-a-Lot Honeysuckle 1.49 Target Market Pantry 1.39 TC Grocery Honeysuckle 1.79 The Fresh Market The Fresh Market ABF 4.99 Vowell's Honeysuckle 1.69 Walmart n/i 1.78 Winn-Dixie Tyson 2.54 n/i 1.79 Winn-Dixie 1.39 Whole Foods South n/i ABF 4.99 4.99 3.99 7.99 7.99 NC ALDI Honeysuckle 1.39 Bi-Lo Tyson 2.54 n/i 1.79

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NC Carlie C's IGA n/i 1.38 (cont) Compare Foods n/i 0.99 Dollar General Market Jennie-O 0.95 Earth Fare n/i ABF 5.99 Farm Fresh Perdue 1.29 Pride of the Farm 1.99 Food Lion Perdue 0.99 n/i 1.59 Food Pride Springer Mntn ABF 1.49 n/i 1.49 1.19 Fresh Foods n/i 0.99 Springer Mntn ABF 1.29 Galaxy Food n/i 1.28 0.99 Great Valu Market Pride of the Farm 1.49 Perdue 0.99 Harris Teeter Butterball 2.99 Harris Teeter 1.99 Jurgielewicz 2.99 Perdue 1.49 2.66 Plantation 7.10 Pride of the Farm 1.97 n/i 3.79 4.99 7.49 Harvey's Supermarket n/i 1.78 1.19 IGA Food Stores n/i 1.69 Springer Mntn ABF 1.29 IGA Stores SthEast n/i 1.38 1.28 1.18 1.18 Ingle's Markets Honeysuckle 1.78 Perdue 1.38 Just $ave Foods n/i 0.98 1.28 1.18 1.18 Kroger MidAtlantic Tyson 2.33 Honeysuckle 1.59 Shady Brook 1.99 Lowe's Foods Perdue 1.49 Piggly Wiggly Retail Top Bee 0.99 Festive 1.39 Springer Mntn ABF 1.29 Piggly Wiggly Stores n/i 0.98 0.98

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NC Publix Publix 2.79 1.79 (cont) Publix smoked 4.49 Butterball 2.99 Save-a-Lot Honeysuckle 1.49 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 United Grocery Honeysuckle 1.29 Walmart n/i 1.78 Whole Foods South n/i ABF 4.99 4.99 3.99 7.99 7.99 SC ALDI Honeysuckle 1.39 Bi-Lo Tyson 2.54 n/i 1.79 Dollar General Market Jennie-O 0.95 Earth Fare n/i ABF 5.99 Food Lion Perdue 0.99 n/i 1.59 Galaxy Food n/i 1.28 0.99 Harris Teeter Butterball 2.99 Harris Teeter 1.99 Jurgielewicz 2.99 Perdue 1.49 2.66 Plantation 7.10 Pride of the Farm 1.97 n/i 3.79 4.99 7.49 Harvey's Supermarket n/i 1.78 1.19 IGA Food Stores n/i 1.69 Springer Mntn ABF 1.29 IGA Stores SthEast n/i 1.38 1.28 1.18 1.18 Ingle's Markets Honeysuckle 1.78 Perdue 1.38 Kroger Atlanta Honeysuckle 1.49 Tyson 2.54 Lowe's Foods Perdue 1.49 Piggly Wiggly Car. n/i 1.28 0.98 Publix Publix 2.79 1.79 Publix smoked 4.49 Butterball 2.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen SC Quality Foods n/i 1.39 0.99 (cont) Save-a-Lot Honeysuckle 1.49 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Walmart n/i 1.78 Whole Foods South n/i ABF 4.99 4.99 3.99 7.99 7.99 TN ALDI Honeysuckle 1.39 Chappell's Pride of the Farm 1.48 Top Bee 0.99 Dollar General Market Jennie-O 0.95 Earth Fare n/i ABF 5.99 E. W. James Honeysuckle 1.68 Tip Top 0.98 Maple Leaf 2.98 Tyson 2.65 Butterball 2.78 Food Country Honeysuckle 1.69 Food Giant Festive 1.59 n/i 0.98 Honeysuckle 1.68 Food Lion Perdue 0.99 n/i 1.59 Food Rite Food Rite 0.99 Honeysuckle 1.69 H.G. Hill n/i 0.99 Honeysuckle 1.69 IGA Houchen's Honeysuckle 2.49 1.69 n/i fresh 1.19 n/i frozen 0.99 IGA Stores SthEast n/i 1.38 1.28 1.18 1.18 Ingle's Markets Honeysuckle 1.78 Perdue 1.38 Kroger Delta Pride of the Farm 1.49 Tyson 2.33 Kroger MidAtlantic Tyson 2.33 Honeysuckle 1.59 Shady Brook 1.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen TN Kroger Nashville Honeysuckle 1.39 (cont) Tyson 2.33 Lucky's Supermarket Honeysuckle 1.69 n/i 1.19 Osborne's Foods Honeysuckle 1.59 Publix Publix 2.79 1.79 Publix smoked 4.49 Butterball 2.99 Save-a-Lot Honeysuckle 1.49 Shop-Rite Pride of the Farm 1.49 Target Market Pantry 1.39 TC Grocery Honeysuckle 1.79 The Fresh Market The Fresh Market ABF 4.99 Tietgen's Honeysuckle 1.59 United Grocery Honeysuckle 1.29 Walmart n/i 1.78 Whole Foods South n/i ABF 4.99 4.99 3.99 7.99 7.99 VA ALDI Honeysuckle 1.39 Associated Perdue 1.49 Farm Fresh 1.49 Dollar General Market Jennie-O 0.95 Farm Fresh Perdue 1.29 Pride of the Farm 1.99 Food Country Honeysuckle 1.69 Food Lion Perdue 0.99 n/i 1.59 Galaxy Food n/i 1.28 0.99 Giant Food Nature's Promise ABF 2.99 Grants n/i 1.39 Great Valu Market Pride of the Farm 1.49 Perdue 0.99 Harris Teeter Butterball 2.99 Harris Teeter 1.99 Jurgielewicz 2.99 Perdue 1.49 2.66 Plantation 7.10

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen VA Harris Teeter Pride of the Farm 1.97 (cont) (continued) n/i 3.79 4.99 7.49 IGA Stores SthEast n/i 1.38 1.28 1.18 1.18 Ingle's Markets Honeysuckle 1.78 Perdue 1.38 Kroger MidAtlantic Tyson 2.33 Honeysuckle 1.59 Shady Brook 1.99 Lowe's Foods Perdue 1.49 Martin's Food Nature's Promise ABF 2.99 Piggly Wiggly Retail Top Bee 0.99 Festive 1.39 Springer Mntn ABF 1.29 Piggly Wiggly Stores n/i 0.98 0.98 Publix Publix 2.79 1.79 Publix smoked 4.49 Butterball 2.99 Safeway Eastern Shady Brook 2.99 1.99 Perdue 1.49 Tyson 2.49 Whetstone Valley 6.49 n/i 2.99 Save-a-Lot Honeysuckle 1.49 Shop'n Save Gerber's ABF 1.79 Honeysuckle 1.89 Shoppers Food Perdue 1.29 Pride of the Farm 1.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Walmart n/i 1.78 Weis Markets Honeysuckle 1.58 n/i 2.49 Perdue 1.49 1.98 Shady Brook 2.69 Whole Foods MdAt n/i 6.99 4.99 6.99 6.99 14.99 n/i ABF 4.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen WV ALDI Honeysuckle 1.39 Dollar General Market Jennie-O 0.95 Foodland Festive 1.28 Food Lion Perdue 0.99 n/i 1.59 Galaxy Food n/i 1.28 0.99 Giant Eagle Giant Eagle 3.29 Honeysuckle 1.99 Tyson 3.20 n/i 4.99 3.69 Grants n/i 1.39 Great Valu Market Pride of the Farm 1.49 Perdue 0.99 IGA Stores SthEast n/i 1.38 1.28 1.18 1.18 Kroger Columbus Honeysuckle 1.69 Kroger MidAtlantic Tyson 2.33 Honeysuckle 1.59 Shady Brook 1.99 Martin's Food Nature's Promise ABF 2.99 Piggly Wiggly Stores n/i 0.98 0.98 Riesbeck's Honeysuckle 1.99 Save-a-Lot Honeysuckle 1.49 Shop'n Save Gerber's ABF 1.79 Honeysuckle 1.89 Sparkle Markets Honeysuckle 1.99 n/i 1.29 1.69 Target Market Pantry 1.39 Walmart n/i 1.78 Weis Markets Honeysuckle 1.58 n/i 2.49 Perdue 1.49 1.98 Shady Brook 2.69

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen MIDWESTERN U.S. - IA,IL,IN,MI,MN,ND,NE,OH,SD,WI IA Affiliated Foods MW Festive 1.69 Best Choice 1.69 Shurfine 1.69 Maple Leaf 2.99 ALDI Honeysuckle 1.39 Family Fare n/i 1.69 Family Foods Festive 1.39 Food Pride Festive 1.39 Fresh Thyme Fresh Thyme 1.49 Hometown Foods n/i 1.66 Hy-Vee Honeysuckle 1.48 Hy-Vee 1.48 Maple Leaf 2.99 Jewel-Osco Jennie-O 1.99 Honeysuckle 2.79 Butterball 2.99 Maple Leaf 2.99 Maynard's Foods Shurfine 1.99 Natural Grocers Mary's organic 7.99 No Frills n/i 1.69 Price Chopper Tyson 2.80 Quillin's Festive 1.69 Maple Leaf 2.99 Save-a-Lot Honeysuckle 1.49 Schnuck's Maple Leaf 3.79 Honeysuckle 3.29 Sunshine Foods Festive 1.69 Super Saver Festive 1.28 Target Market Pantry 1.39 Thriftway Stores Honeysuckle 1.19 Walmart n/i 1.78 Whole Foods MW n/i ABF 4.99 5.99 n/i organic 6.99 IL Affiliated Foods MW Festive 1.69 Maple Leaf 2.99 ALDI Honeysuckle 1.39

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen IL Angelo Caputo's n/i 1.69 (cont) Perdue 1.19 Centrella 1.69 Maple Leaf 3.49 Patti Jean 2.55 Berkot's n/i 1.99 Borowiak's IGA n/i 1.69 Brookhaven n/i 1.69 2.99 Miller's ABF 1.69 Butera Market Jennie-O 1.99 Perdue 1.29 1.29 Tyson 2.90 Maple Leaf 2.99 n/i 0.99 County Market n/i 1.59 Cub Foods Honeysuckle 1.79 Dierberg's Honeysuckle 3.29 1.99 Perdue 1.79 2.99 Fairplay Foods Centrella 1.79 Butterball 2.99 Perdue 0.99 Tyson 2.17 Maple Leaf 2.99 n/i 1.19 Food 4 Less Tyson 2.00 Food Pride Festive 1.39 Fresh Thyme Fresh Thyme 1.49 Garden Fresh Market Centrella 1.69 Maple Leaf 2.99 2.99 Tyson 2.66 n/i 0.99 0.99 Heinen's Heinen's 3.99 Plainville Farms organic 6.99 Hy-Vee Honeysuckle 1.68 Hy-Vee 1.48 Maple Leaf 2.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen IL IGA Houchen's Honeysuckle 2.49 1.69 (cont) n/i fresh 1.19 n/i frozen 0.99 IGA Stores IL/IN n/i 1.29 Tyson 2.33 Jewel-Osco Jennie-O 1.99 Honeysuckle 2.79 Butterball 2.99 Maple Leaf 2.99 Kirby Foods IGA Tyson 2.33 Kroger Central Honeysuckle 1.89 Tyson 2.00 Kroger Louisville Pride of the Farm 1.69 Tyson 2.23 Pete's Market Centrella 1.69 Maple Leaf 2.99 Piggly Wiggly MW Jennie-O 1.69 Tyson 2.90 Maple Leaf 2.99 n/i 2.49 0.99 Save-a-Lot Honeysuckle 1.49 Schnuck's Maple Leaf 3.79 Honeysuckle 3.29 Shop & Save Maple Leaf 2.99 Whetstone Valley free-range 6.49 Festive 1.59 Tyson 2.17 n/i 2.59 1.19 1.19 3.99 Shop'n Save n/i 1.99 Strack & VanTil Centrella 1.99 Perdue 1.49 Butterball 2.99 Tip Top 1.39 Maple Leaf 2.99 Sunset Foods HoKa free-range 3.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen IL Tony's Finer Foods Jennie-O 1.69 (cont) Perdue 1.49 Maple Leaf 2.99 Tyson 2.80 n/i 0.99 0.99 Ultra Foods Perdue 1.49 Centrella 1.69 n/i 2.98 Tip Top 1.28 Valli Produce Maple Leaf 2.99 Honeysuckle 1.69 Jennie-O 1.69 Chef's Choice 2.17 Walmart n/i 1.78 Walt's Food Center Honeysuckle 1.79 Whole Foods MW n/i ABF 4.99 5.99 n/i organic 6.99 Woodman's Honeysuckle 1.59 IN Al's Supermarkets Honeysuckle 2.99 1.99 Miller's ABF 1.59 ALDI Honeysuckle 1.39 Dollar General Market Jennie-O 0.95 Earth Fare n/i ABF 5.99 Food 4 Less Tyson 2.00 Fresh Thyme Fresh Thyme 1.49 Harding's Spartan 1.59 Harvest Market Honeysuckle 1.99 Holiday Foods n/i 1.29 IGA Houchen's Honeysuckle 2.49 1.69 n/i fresh 1.19 n/i frozen 0.99 IGA SpartanNash Festive 1.49 Tyson 2.54 n/i 1.39 IGA Stores IL/IN n/i 1.29 Tyson 2.33 Jay C Food Stores Pride of the Farm 1.88

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen IN Jewel-Osco Jennie-O 1.99 (cont) Honeysuckle 2.79 Butterball 2.99 Maple Leaf 2.99 Kirby Foods IGA Tyson 2.33 Kroger Central Honeysuckle 1.89 Tyson 2.00 Kroger Cincinnati Honeysuckle 1.79 Kroger Louisville Pride of the Farm 1.69 Tyson 2.23 Marsh Honeysuckle 1.48 n/i 1.99 4.49 4.49 5.49 Martins Super Market Honeysuckle 2.79 Miller's ABF 1.69 Millers Markets Honeysuckle 1.69 Schnuck's Maple Leaf 3.79 Honeysuckle 3.29 Strack & VanTil Centrella 1.99 Perdue 1.49 Butterball 2.99 Tip Top 1.39 Maple Leaf 2.99 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Ultra Foods Perdue 1.49 Centrella 1.69 n/i 2.98 Tip Top 1.28 Walmart n/i 1.78 Walt's Food Center Honeysuckle 1.79 Wesselman's Festive 1.49 n/i 0.99 0.99 Whole Foods MW n/i ABF 4.99 5.99 n/i organic 6.99 MI Affiliated Foods MW Festive 1.69 Maple Leaf 2.99 ALDI Honeysuckle 1.39

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen MI Busch's Honeysuckle 1.99 (cont) Timber Valley 2.99 Miller's ABF 1.49 County Markets Jennie-O 1.65 Maple Leaf 2.95 Tasty Bird 2.63 Earth Fare n/i ABF 5.99 Family Fare Open Acres 1.39 n/i 1.49 Food Pride Festive 1.39 Open Acres 1.49 Tyson 2.79 Fresh Thyme Fresh Thyme 1.49 Glory Supermarkets Holden Farms 1.99 Tyson 2.50 Harding's Spartan 1.59 Hollywood n/i 3.99 Kroger Central Honeysuckle 1.89 Tyson 2.00 Kroger Columbus Honeysuckle 1.69 Kroger Michigan Honeysuckle 1.79 Tyson 2.33 Martins Super Market Honeysuckle 2.79 Miller's ABF 1.69 Millers Markets Honeysuckle 1.69 Polly's Market n/i 2.99 Festive 1.59 Tyson 2.54 Plumbs/Duthlers n/i 1.59 Ric's Food Center Festive 1.69 Save-a-Lot Honeysuckle 1.49 Spartan Stores Spartan 1.29 Open Acres 1.39 Super One Foods Gold'n Plump 1.66 Tadych's Festive 1.49 Target Market Pantry 1.39 Toms/Olesons Open Acres 1.39

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen MI VG's Grocery n/i 1.49 (cont) Walmart n/i 1.78 Whole Foods MW n/i ABF 4.99 5.99 n/i organic 6.99 MN Affiliated Foods MW Shurfine 1.69 Best Choice 1.69 Festive 1.69 Maple Leaf 2.99 ALDI Honeysuckle 1.39 County Markets Jennie-O 1.65 Maple Leaf 2.95 Tasty Bird 2.63 Cub Foods Honeysuckle 1.79 Econofoods n/i 1.69 Family Fare n/i 1.69 Family Fresh Market n/i 1.69 Food Pride Festive 1.39 Open Acres 1.49 Tyson 2.79 Fresh Thyme Fresh Thyme 1.49 Hornbacher's Essential Everyday 1.79

Hugo's Festive 1.68 Hy-Vee Honeysuckle 1.68 Hy-Vee 1.48 Maple Leaf 2.99 Lunds & Byerlys Lunds & Byerlys 3.99 Marketplace Foods Festive 1.48 Tyson 2.65 Maynard's Foods Shurfine 1.99 Natural Grocers Mary's organic 7.99 Quillin's Festive 1.69 Maple Leaf 2.99 Save-a-Lot Honeysuckle 1.49 Sunshine Foods Festive 1.69 Super One Foods Gold'n Plump 1.66 SuperValu Foods Essential Everyday 1.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen MN Target Market Pantry 1.39 (cont) Teals Market Festive 1.69 Maple Leaf 2.69 Walmart n/i 1.78 ND Affiliated Foods MW Festive 1.69 Maple Leaf 2.99 Albertsons Mntn Honeysuckle 1.99 Butterball 3.49 Foster Farms 3.49 Dan's n/i 1.69 Family Fare n/i 1.69 Food Pride Festive 1.39 Open Acres 1.49 Tyson 2.79 Hornbacher's Essential Everyday 1.79 Hugo's Festive 1.68 Leever's Foods Festive 1.69 Marketplace Foods Festive 1.48 Tyson 2.65 Miller's Fresh Foods Tyson 2.33 Festive 1.69 Natural Grocers Mary's organic 7.99 SuperValu Foods Essential Everyday 1.99 Target Market Pantry 1.39 Teals Market Festive 1.69 Maple Leaf 2.69 Walmart n/i 1.78 NE Affiliated Foods MW Shurfine 1.69 Best Choice 1.69 Festive 1.69 Maple Leaf 2.99 ALDI Honeysuckle 1.39 Apple Markets Honeysuckle 1.99 Tyson 3.10 n/i 1.59 Baker's Honeysuckle BOGO Family Fare n/i 1.69

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NE Family Fresh Market n/i 1.69 (cont) Food Pride Festive 1.39 Open Acres 1.49 Tyson 2.79 Fresh Thyme Fresh Thyme 1.49 Hy-Vee Honeysuckle 1.68 Hy-Vee 1.48 Maple Leaf 2.99 Natural Grocers Mary's organic 7.99 No Frills n/i 1.69 Russ's Market Honeysuckle 1.69 Festive 1.29 Tyson 3.11 n/i 3.49 Safeway Denver Tyson 1.99 Honeysuckle 1.99 Super Saver Festive 1.28 Target Market Pantry 1.39 Thriftway Stores Honeysuckle 1.19 Walmart n/i 1.78 Whole Foods MW n/i ABF 4.99 5.99 n/i organic 6.99 OH Acme Fresh Market Acme 1.89 Gerber's ABF 1.29 n/i 2.99 ALDI Honeysuckle 1.39 Buehler's Honeysuckle 2.99 1.49 Chief Supermarkets n/i 1.79 Smokehouse smoked 2.99 Dave's Market n/i 1.59 Honeysuckle 1.69 Dollar General Market Jennie-O 0.95 Bowman & Landes free-range 6.19 Earth Fare n/i ABF 5.99 Fresh Encounter n/i 1.79 Smokehouse smoked 2.99 Fresh Thyme Fresh Thyme 1.49

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen OH Geyer's Essential Everyday 1.49 (cont) Giant Eagle Giant Eagle 3.29 Honeysuckle 1.99 Tyson 3.20 n/i 4.99 3.69 IGA SpartanNash Festive 1.49 Tyson 2.54 n/i 1.39 Heinen's Heinen's 3.99 Plainville Farms organic 6.99 Kroger Central Honeysuckle 1.89 Tyson 2.00 Kroger Cincinnati Honeysuckle 1.79 Kroger Columbus Honeysuckle 1.69 Kroger MidAtlantic Tyson 2.33 Honeysuckle 1.59 Shady Brook 1.99 Marsh Honeysuckle 1.48 n/i 1.99 4.49 4.49 5.49 Millers Markets Honeysuckle 1.69 Piggly Wiggly Stores n/i 0.98 0.98 Remke Markets Honeysuckle 1.79 Riesbeck's Honeysuckle 1.99 Save-a-Lot Honeysuckle 1.49 Shop'n Save Gerber's ABF 1.79 Honeysuckle 1.89 Sparkle Markets Honeysuckle 1.99 n/i 1.29 1.69 SuperValu Foods Essential Everyday 1.89 Target Market Pantry 1.39 The Anderson's n/i ABF 3.99 The Fresh Market The Fresh Market ABF 4.99 Thorne's Market 1893 Premium 1.39 Shady Brook 1.99 Walmart n/i 1.78

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen OH Weis Markets Honeysuckle 1.58 (cont) n/i 2.49 Perdue 1.49 1.98 Shady Brook 2.69 Whole Foods MdAt n/i 6.99 4.99 6.99 6.99 14.99 n/i ABF 4.99 SD Affiliated Foods MW Shurfine 1.69 Best Choice 1.69 Festive 1.69 Maple Leaf 2.99 ALDI Honeysuckle 1.39 Family Thrift n/i 1.69 Hy-Vee Honeysuckle 1.68 Hy-Vee 1.48 Maple Leaf 2.99 IGA Markets Essential Everyday 1.79 Ken's Super Fair Maple Leaf 2.99 Festive 1.59 Lynn's Dakotamart Festive 1.59 Tyson 2.66 Maynard's Foods Shurfine 1.99 Safeway Denver Tyson 1.99 Honeysuckle 1.99 Sunshine Foods Festive 1.69 Target Market Pantry 1.39 Teals Market Festive 1.69 Maple Leaf 2.69 Walmart n/i 1.78 WI Affiliated Foods MW Shurfine 1.69 Best Choice 1.69 Festive 1.69 Maple Leaf 2.99 ALDI Honeysuckle 1.39 County Markets Jennie-O 1.65 Maple Leaf 2.95 Tasty Bird 2.63 Econofoods n/i 1.69

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen WI Family Fresh Market n/i 1.69 (cont) Festival Foods Honeysuckle 1.29 Food Pride Festive 1.39 Open Acres 1.49 Tyson 2.79 Fox Bros. Jennie-O 1.69 Tyson 2.90 Maple Leaf 2.99 n/i 0.99 Fresh Thyme Fresh Thyme 1.49 Gordy's Festive 1.48 Hansen's IGA Festive 1.48 Hy-Vee Honeysuckle 1.68 Hy-Vee 1.48 Maple Leaf 2.99 Marketplace Foods Festive 1.48 Tyson 2.65 Piggly Wiggly MW Jennie-O 1.69 Tyson 2.90 Maple Leaf 2.99 n/i 2.49 0.99 Quillin's Festive 1.69 Maple Leaf 2.99 Save-a-Lot Honeysuckle 1.49 Schnuck's Maple Leaf 3.79 Honeysuckle 3.29 Sendik's Honeysuckle 1.99 Shurfine Foods Honeysuckle 1.68 Super One Foods Gold'n Plump 1.66 SuperValu Foods Essential Everyday 1.99 Tadych's Festive 1.49 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Walmart n/i 1.78 Whole Foods MW n/i ABF 4.99 5.99 n/i organic 6.99 Woodman's Tyson 2.03

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen SOUTH CENTRAL U.S. - AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT AR Albertsons Houston Honeysuckle BOGO Honeysuckle 1.49 ALDI Honeysuckle 1.39 Bill's Fresh Market Tyson 2.84 n/i 1.79 0.99 Brookshire's Buckley's 1.99 Honeysuckle 2.59 Tyson 2.00 n/i 0.99 City Market Foods n/i 1.69 1.29 1.99 Dollar General Market Jennie-O 0.95 Edward's Honeysuckle 1.78 n/i 0.98 Food Giant Festive 1.59 n/i 0.98 Honeysuckle 1.68 G&W Foods Maple Leaf 3.28 Honeysuckle 1.78 Tyson 3.00 Harp's Tyson 3.10 Hays Supermarkets Honeysuckle 1.98 n/i 1.18 Kroger Delta Pride of the Farm 1.49 Tyson 2.33 Mac's Fresh Market n/i 1.29 Natural Grocers Mary's organic 7.99 Piggly Wiggly Hchn Festive 1.79 n/i 1.29 Honeysuckle 1.69 Rehkopf's Honeysuckle 1.79 n/i 1.29 Save-a-Lot Honeysuckle 1.49 Super 1 Foods Southern 0.97 Target Market Pantry 1.39 TC Grocery Honeysuckle 1.79 The Fresh Market The Fresh Market ABF 4.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen AR Walmart n/i 1.78 (cont) Whole Foods SW n/i ABF 5.99 6.99 6.99 6.99 14.99 n/i organic 7.99 n/i Pekin 5.49 AZ Affiliated Foods MW Best Choice 1.69 Shurfine 1.69 Albertsons SW Honeysuckle 1.69 Fry's Honeysuckle 1.49 Lowe's Honeysuckle 1.49 Butterball 2.99 Top Bee 1.39 Natural Grocers Mary's organic 7.99 Safeway SW Honeysuckle 1.69 Smart & Final Festive 1.69 Smith's Honeysuckle 1.49 Tyson 2.18 Target Market Pantry 1.39 Walmart n/i 1.78 Whole Foods SPac Mary's free range 5.99 Mary's organic 7.99 5.99 Mary's ABF 7.99 Diestel free range 5.99 Diestel organic 7.99 CO Affiliated Foods Top Bee 1.39 Tyson 3.20 Affiliated Foods MW Shurfine 1.69 Festive 1.69 Maple Leaf 2.99 Best Choice 1.69 Albertsons Mntn Honeysuckle 1.99 Butterball 3.49 Foster Farms 3.49 Associated Foods n/i 1.69 n/i 1.49 King Soopers n/i 1.99 Tyson 2.33

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen CO Lowe's Honeysuckle 1.49 (cont) Butterball 2.99 Top Bee 1.39 Natural Grocers Mary's organic 7.99 Ridley's Jennie-O 1.48 Safeway Denver Tyson 1.99 Honeysuckle 1.99 Target Market Pantry 1.39 Walmart n/i 1.78 Whole Foods Mntn n/i ABF 5.99 7.99 8.99 15.99 Bell & Evans ABF 5.99 KS Affiliated Foods Top Bee 1.39 Tyson 3.20 Affiliated Foods MW Festive 1.69 Maple Leaf 2.99 Best Choice 1.69 Shurfine 1.69 ALDI Honeysuckle 1.39 Apple Markets Honeysuckle 1.99 Tyson 3.10 n/i 1.59 Country Mart Tyson 3.11 n/i 3.29 Dillon's Honeysuckle BOGO Dollar General Market Jennie-O 0.95 Food Pride Festive 1.39 G&W Foods Maple Leaf 3.28 Honeysuckle 1.78 Tyson 3.00 Harp's Tyson 3.10 Hen House n/i 3.19 3.49 Honeysuckle 1.99 Tyson 3.37 Hy-Vee Honeysuckle 1.68 Hy-Vee 1.48 Maple Leaf 2.99

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Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen KS Lowe's Honeysuckle 1.49 (cont) Butterball 2.99 Top Bee 1.39 Natural Grocers Mary's organic 7.99 Price Chopper Tyson 2.80 Pyramid Foods Honeysuckle 1.89 Save-a-Lot Honeysuckle 1.49 Sun Fresh Tyson 3.11 n/i 3.29 Target Market Pantry 1.39 Thriftway Stores Honeysuckle 1.19 Walmart n/i 1.78 Whole Foods Mntn n/i ABF 5.99 7.99 8.99 15.99 Bell & Evans ABF 5.99 Wood's Tyson 2.90 Honeysuckle 2.18 LA AG Baton Rouge n/i 0.99 Albertsons Houston Honeysuckle BOGO Honeysuckle 1.49 ALDI Honeysuckle 1.39 Breaux Mart n/i 0.99 1.99 Brookshire's Buckley's 1.99 Honeysuckle 2.59 Tyson 2.00 n/i 0.99 Dollar General Market Jennie-O 0.95 Kroger Texas Honeysuckle 1.49 Mac's Fresh Market n/i 1.29 Save-a-Lot Honeysuckle 1.49 Shoppers Value Sanderson Farms 1.28 1.28 Super 1 Foods Southern 0.97 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 Walmart n/i 1.78 Winn-Dixie Tyson 2.54 n/i 1.79 Winn-Dixie 1.39

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 322 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen LA Whole Foods SW n/i ABF 5.99 6.99 6.99 6.99 14.99 (cont) n/i organic 7.99 n/i Pekin 5.49 MO Affiliated Foods MW Festive 1.69 Maple Leaf 2.99 ALDI Honeysuckle 1.39 Apple Markets Honeysuckle 1.99 Tyson 3.10 n/i 1.59 C&R Supermarket Honeysuckle 1.79 Tyson 3.10 County Market n/i 1.59 Country Mart Tyson 3.11 n/i 3.29 Dierberg's Honeysuckle 3.29 1.99 Perdue 1.79 2.99 Food Giant Festive 1.59 n/i 0.98 Honeysuckle 1.68 Fresh Thyme Fresh Thyme 1.49 G&W Foods Maple Leaf 3.28 Honeysuckle 1.78 Tyson 3.00 Gerbe's Honeysuckle BOGO Harp's Tyson 3.10 Harter House Tyson 2.80 Honeysuckle 1.89 Hays Supermarkets Honeysuckle 1.98 n/i 1.18 Hy-Klas Foods Honeysuckle 1.19 Hy-Vee Honeysuckle 1.68 Hy-Vee 1.48 Maple Leaf 2.99 IGA Stores IL/IN n/i 1.29 Tyson 2.33 Kroger Central Honeysuckle 1.89 Tyson 2.00

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 323 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen MO Kroger Delta Pride of the Farm 1.49 (cont) Tyson 2.33 Moser's n/i 3.29 Tyson 3.11 Natural Grocers Mary's organic 7.99 Prenger's Honeysuckle 1.99 n/i 1.59 Tyson 3.10 Price Chopper Tyson 2.80 Pyramid Foods Honeysuckle 1.89 Save-a-Lot Honeysuckle 1.49 Schnuck's Maple Leaf 3.79 Honeysuckle 3.29 Shop'n Save n/i 1.99 Sun Fresh Tyson 3.11 n/i 3.29 Target Market Pantry 1.39 TC Grocery Honeysuckle 1.79 TC Markets n/i 1.89 Thriftway Stores Honeysuckle 1.19 Walmart n/i 1.78 Whole Foods MW n/i ABF 4.99 5.99 n/i organic 6.99 Wood's Tyson 2.90 Honeysuckle 2.18 NM Affiliated Foods Top Bee 1.39 Tyson 3.20 Albertsons SW Honeysuckle 1.69 John Brooks Top Bee 1.39 Tyson 3.20 King Soopers n/i 1.99 Tyson 2.33 Lawrence Bros. Southern 1.29 Honeysuckle 1.69 Lowe's Honeysuckle 1.49 Butterball 2.99 Top Bee 1.39

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 324 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NM Natural Grocers Mary's organic 7.99 (cont) Safeway Denver Tyson 1.99 Honeysuckle 1.99 Smith's Honeysuckle 1.49 Tyson 2.18 Target Market Pantry 1.39 Walmart n/i 1.78 Whole Foods Mntn n/i ABF 5.99 7.99 8.99 15.99 Bell & Evans ABF 5.99 OK Affiliated Foods Top Bee 1.39 Tyson 3.20 Affiliated Foods MW Festive 1.69 Maple Leaf 2.99 ALDI Honeysuckle 1.39 Country Mart Tyson 3.11 n/i 3.29 Dollar General Market Jennie-O 0.95 Harp's Tyson 3.10 Homeland Stores n/i 1.19 Honeysuckle 1.99 Natural Grocers Mary's organic 7.99 Nichols Honeysuckle 1.49 Tyson 2.66 Market Square Top Bee 1.39 Tyson 3.20 Pyramid Foods Honeysuckle 1.89 Reasor's Honeysuckle 1.78 Rehkopf's Honeysuckle 1.79 n/i 1.29 Save-a-Lot Honeysuckle 1.49 Target Market Pantry 1.39 The Fresh Market The Fresh Market ABF 4.99 United of OK n/i 1.19 Honeysuckle 1.99 Walmart n/i 1.78

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 325 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen OK Whole Foods SW n/i ABF 5.99 6.99 6.99 6.99 14.99 n/i organic 7.99 n/i Pekin 5.49 TX Affiliated Foods Top Bee 1.39 Tyson 3.20 Albertsons Houston Honeysuckle BOGO Honeysuckle 1.49 Albertsons SW Honeysuckle 1.69 ALDI Honeysuckle 1.39 Brookshire's Buckley's 1.99 Honeysuckle 2.59 Tyson 2.00 n/i 0.99 Brookshire Bros. Pride of the Farm 1.49 David's Pride of the Farm 1.49 Diamond IGA Honeysuckle 1.79 n/i 1.29 El Rio Grande n/i 0.99 1.09 0.89 Elrod's n/i 0.88 Fiesta Mart Southern 1.19 n/i 0.97 Foodarama Patti Jean 3.00 Kroger Texas Honeysuckle 1.49 La Fiesta n/i 0.77 Lawrence Bros. Southern 1.29 Honeysuckle 1.69 Lowe's Honeysuckle 1.49 Butterball 2.99 Top Bee 1.39 Market Square Top Bee 1.39 Tyson 3.20 Natural Grocers Mary's organic 7.99 Porter's Top Bee 1.39 Tyson 3.20 Randall's Honeysuckle BOGO Honeysuckle 0.99 Tyson 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 326 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen TX Rehkopf's Honeysuckle 1.79 (cont) n/i 1.29 Save-a-Lot Honeysuckle 1.49 Sun Fresh Market Honeysuckle 0.99 Sanderson Farms 1.69 1.69 n/i 1.49 Super 1 Foods Southern 0.97 Target Market Pantry 1.39 Tom Thumb Honeysuckle BOGO Tyson 2.54 United Supermarkets Praters smoked 3.99 Vista Super Market Tyson 2.40 Honeysuckle 1.69 Walmart n/i 1.78 Whole Foods SW n/i ABF 5.99 6.99 6.99 6.99 14.99 n/i organic 7.99 n/i Pekin 5.49 UT Albertsons Mntn Honeysuckle 1.99 Butterball 3.49 Foster Farms 3.49 Associated Foods n/i 1.69 n/i 1.49 Fresh Market n/i 1.49 Harmon's n/i local 2.49 King Soopers n/i 1.99 Tyson 2.33 Natural Grocers Mary's organic 7.99 Ridley's Jennie-O 1.48 Smith's Honeysuckle 1.49 Tyson 2.18 Stoke's Market n/i 1.49 Target Market Pantry 1.39 Walmart n/i 1.78 Whole Foods Mntn n/i ABF 5.99 7.99 8.99 15.99 Bell & Evans ABF 5.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 327 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen SOUTHWESTERN U.S. - CA,HI,NV CA Albertsons SoCal Foster Farms 2.99 ALDI Honeysuckle 1.39 Bristol Farms Mary's free range 7.49 Dollar General Market Jennie-O 0.95 Foodland Mercado n/i 1.69 1.19 Jon's Marketplace Festive 1.99 Tyson 1.99 n/i 2.49 Mar-Val Foods Norbest 2.69 Mar-Val 1.19 1.19 Mollie Stones Mary's free range 4.99 New Seasons Diestel organic 7.99 Diestel ABF 5.99 Mary's free range 5.99 5.49 9.99 Mary's organic 6.99 Northgate n/u 1.29 Nugget Markets Norbest 2.99 Pavilions Foster Farms 2.99 R-N Super Markets n/i 1.49 3.33 Raley's Foster Farms 2.18 1.98 Ralph's Honeysuckle 1.99 Private Selection 1.99 Tyson 2.33 Ray's Food Place n/i 1.79 Rio Ranch Markets n/i 0.99 Safeway NorCal Tyson 1.99 Honeysuckle 1.99 n/i 2.49 Save Mart Foster Farms 3.79 Jennie-O 2.39 Seafood City n/i 0.99 Smart & Final Festive 1.69 Stater Bros. Honeysuckle 1.79 Buckley Farms 1.79 Tyson 2.99 Super A Foods n/i 1.49 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 328 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen CA Target Market Pantry 1.39 (cont) The Fresh Market The Fresh Market ABF 4.99 Vallarta n/i 1.39 1.59 Vons Foster Farms 2.99 Walmart n/i 1.78 Whole Foods NorCal Diestel organic 8.49 Diestel ABF 6.99 Mary's ABF 6.99 5.29 10.99 Mary's organic 7.99 Whole Foods SPac Mary's free range 5.99 Mary's organic 7.99 5.99 Mary's ABF 7.99 Diestel free range 5.99 Diestel organic 7.99 HI KTA Super Stores n/i 2.29 Tyson 2.92 Safeway NorCal Tyson 2.29 Honeysuckle n/i 2.49 Seafood City n/i 1.59 Whole Foods SPac Mary's free range 6.99 Mary's organic 7.99 6.99 Mary's ABF 7.99 Diestel free range 6.99 Diestel organic 7.99 NV Albertsons Mntn Honeysuckle 1.99 Butterball 3.49 Foster Farms 3.49 Albertsons SW Honeysuckle 1.69 Associated Foods n/i 1.49 Dollar General Market Jennie-O 0.95 Marketon n/i 2.49 Natural Grocers Mary's organic 7.99 Raley's Foster Farms 2.18 1.98 Ridley's Jennie-O 1.48

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 329 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NV Safeway NorCal Tyson 1.99 (cont) Honeysuckle 1.99 n/i 2.49 Scolari's Norbest 1.59 Seafood City n/i 0.99 Smart & Final Festive 1.69 Smith's Honeysuckle 1.49 Tyson 2.18 Target Market Pantry 1.39 Vons Foster Farms 2.99 Walmart n/i 1.78 Whole Foods NorCal Diestel organic 8.49 Diestel ABF 6.99 Mary's ABF 6.99 5.29 10.99 Mary's organic 7.99 Whole Foods SPac Mary's free range 5.99 Mary's organic 7.99 5.99 Mary's ABF 7.99 Diestel free range 5.99 Diestel organic 7.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 330 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen NORTHWESTERN U.S. - AK,ID,MT,OR,WA,WY AK Alaskan & Proud n/i 1.68 Carrs/Safeway n/i smoked 4.99 Honeysuckle 2.49 Jennie-O 3.49 Fred Meyer Honeysuckle 1.59 IGA Hometown Essential Everyday 2.29 Meyers Group IGA Essential Everyday 2.29 Target Market Pantry 1.39 Walmart n/i 1.78 ID Albertsons Mntn Honeysuckle 1.99 Butterball 3.49 Foster Farms 3.49 Associated Foods n/i 1.69 n/i 1.49 Family Foods Norbest 1.99 Fred Meyer Honeysuckle 1.59 Harvest Foods Maple Leaf 3.49 IGA Markets Essential Everyday 1.79 Natural Grocers Mary's organic 7.99 Ridley's Jennie-O 1.48 Rosauer's Norbest 1.89 Tyson 1.96 Safeway Seattle n/i smoked 4.49 Honeysuckle 1.99 Jennie-O 2.99 Smith's Honeysuckle 1.49 Tyson 2.18 Stoke's Market n/i 1.49 Target Market Pantry 1.39 Walmart n/i 1.78 Whole Foods Mntn n/i ABF 5.99 7.99 8.99 15.99 Bell & Evans ABF 5.99 Yoke's Fresh Market Maple Leaf 3.49 MT Albertsons Mntn Honeysuckle 1.99 Butterball 3.49 Foster Farms 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 331 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen MT ALDI Honeysuckle 1.39 (cont) Associated Foods n/i 1.69 n/i 1.49 Family Foods Norbest 1.99 Harvest Foods Maple Leaf 3.49 IGA Markets Essential Everyday 1.79 Natural Grocers Mary's organic 7.99 Reynold's n/i 1.69 Rosauer's Norbest 1.89 Tyson 1.96 Smith's Honeysuckle 1.49 Tyson 2.18 Stoke's Market n/i 1.49 Target Market Pantry 1.39 Walmart n/i 1.78 OR Albertsons Portland n/i 1.99 Associated Foods n/i 1.69 n/i 1.49 CenterPlace Market n/i 1.88 Family Foods Norbest 1.99 Fred Meyer Honeysuckle 1.59 Harvest Foods Maple Leaf 3.49 IGA Markets Essential Everyday 1.79 Market of Choice n/i free-range 5.49 7.49 King Cole free-range 3.59 Shelton's free-range 6.99 Natural Grocers Mary's organic 7.99 New Seasons Diestel free range 6.49 Whetstone Valley 8.99 n/i ABF 6.99 Grimaud Farms ABF 6.99 Quality Food Center Northwest Natural 2.69 Ray's Food Place n/i 1.79 Rosauer's Norbest 1.89 Tyson 1.96 Roth's Norbest 2.99 1.69 Foster Farms 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 332 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen OR Safeway Portland n/i smoked 4.49 (cont) Honeysuckle 1.99 Jennie-O 2.99 Target Market Pantry 1.39 Walmart n/i 1.78 WA Albertsons Portland n/i 1.99 CenterPlace Market n/i 1.88 Family Foods Norbest 1.99 Fred Meyer Honeysuckle 1.59 Haggen's Jennie-O 2.99 Mary's free range 4.99 3.99 Harvest Foods Maple Leaf 3.49 IGA Markets Essential Everyday 1.79 Island Pacific n/i 0.99 Metropolitan Northwest Natural 3.49 Meyers Group IGA Essential Everyday 1.99 Natural Grocers Mary's organic 7.99 New Seasons Diestel free range 6.49 Whetstone Valley 8.99 n/i ABF 6.99 Grimaud Farms ABF 6.99 Quality Food Center Northwest Natural 2.69 Ridley's Jennie-O 1.48 Rosauer's Norbest 1.89 Tyson 1.96 Safeway Portland n/i smoked 4.49 Honeysuckle 1.99 Jennie-O 2.99 Safeway Seattle n/i smoked 4.49 Honeysuckle 1.99 Jennie-O 2.99 Target Market Pantry 1.39 The Markets n/i 1.98 1.98 Town & Country Northwest Natural 2.99 Walmart n/i 1.78 Yoke's Fresh Market Maple Leaf 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 333 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Miscellaneous Poultry - prices in $US per pound unless otherwise noted. MISCELLANEOUS POULTRY

Type Turkey Breast CHICKEN (regular Duckling Goose Pheasant Quail Rabbit State Supermarket Label bone-in Roaster Cornish Hen Hens Capon Liver Gizzard unless noted) fresh frozen fresh fresh frozen frsh/frzn frsh/frzn fresh fresh frozen frsh/frzn frozen frozen frozen WY Affiliated Foods MW Shurfine 1.69 Festive 1.69 Maple Leaf 2.99 Best Choice 1.69 Shurfine 1.69 Albertsons Mntn Honeysuckle 1.99 Butterball 3.49 Foster Farms 3.49 Associated Foods n/i 1.69 n/i 1.49 IGA Markets Essential Everyday 1.79 King Soopers n/i 1.99 Tyson 2.33 Natural Grocers Mary's organic 7.99 Safeway Denver Tyson 1.99 Honeysuckle 1.99 Smith's Honeysuckle 1.49 Tyson 2.18 Target Market Pantry 1.39 Walmart n/i 1.78

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 334 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NORTHEASTERN U.S. - CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT CT ACME Markets Eggland's Best x 2.50 2 for $5.00 Eggland's Best 2.99 Better'n Eggs 4.99 Happy Egg x 2.50 free-range O Organics x 3.99 Lucerne x 0.88 w/$25 purchase;L1 Lucerne 2.50 2 for $5.00 Adams Superfood Hood 4.99 AFBasket n/i x 1.00 5 for $5.00 Ideal x 2.00 2 for $4.00 Turkey Hill 4.99 Farmers Hen x 3.99 18-pack ALDI Simply Nature x 3.49 limit 6 Associated Farmer's Hen x 3.99 18-pack Barnyard x 2.00 2 for $4.00 Better'n Eggs 4.99 Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Safest Choice x 2.50 pasteurized Best Market Best Market x 1.77 Big Y Big Y x 1.98 2.49 Big Y x BOGO 3.99 Farmer's Hen x 3.99 Hood 4.99 Bravo n/i x 0.69 w/$10 purchase;L3 Farmer's Hen x 2.69 3.99 Eggland's Best x 2.99 Farmland 2.99 Land O Lakes x 2.49 Nature's Yoke x 4.99 C-Town n/i x free w/$100 purchase n/i x 0.99 Nature's Yoke x 4.99 Land O Lakes x 2.49 Farmland 2.99 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 335 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. CT C-Town Esbenshade x 0.79 (cont) (continued) Eggland's Best x 2.99 Farmer's Hen x 2.69 Nellie's x 3.99 free-range Compare Foods Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.00 2 for $4.00 Better'n Eggs 4.99 Cream O Land 2.49 Food Bazaar Bogopa x 0.99 Bogopa x 1.25 4 for $5.00 Bogopa x 2.50 2 for $5.00 Turkey Hill 3.99 Geissler's Eggland's Best x 2.00 2 for $4.00 Highland Park Land O Lakes x 2.50 2 for $5.00 Key Food n/i x 0.99 Farmer's Hen x 3.99 18-pack Eggland's Best x 2.19 2.99 Better'n Eggs 2.99 Borden 3.99 Kings Market Kings x 4.99 Eggland's Best x 3.00 2 for $6.00 Eggland's Best x 3.00 2 for $6.00 Market 32 PC's x 0.99 2.99 Price Chopper x 2.49 3.99 Hood 2.99 Price Chopper PC's x 0.99 2.99 Price Chopper x 2.49 3.99 Hood 2.99 Price Rite ShopRite x 1.77 ShopRite Egg Beaters 3.49 Land O Lakes x 1.88 Eggland's Best x 1.99 4.99 Farmers Hen x 3.29 18-pack Nellie's x 3.49 free-range; limit 4 ShopRite 3.99 Turkey Hill 4.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 336 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. CT Stew Leonard's Stew's Naked x 1.99 (cont) Stew Leonard's x 1.69 Stop & Shop Stop & Shop x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 Target Market Pantry x 1.19 DC ALDI Simply Nature x 3.49 limit 6 Food Lion Nature's Place x 2.50 2 for $5.00 Giant Food Giant x 1.29 Land O Lakes x 2.50 2 for $5.00 Eggland's Best x 2.00 2 for $4.00 Harris Teeter Eggland's Best x 3.99 Harris Teeter 3.00 2 for $3.00 Horizon x 4.99 Safeway Eastern Better'n Eggs 4.49 Lucerne 2.79 3.99 Target Market Pantry x 1.19 DE ACME Markets Eggland's Best x 2.50 2 for $5.00 Eggland's Best 2.99 Better'n Eggs 4.99 Happy Egg x 2.50 free-range O Organics x 3.99 Lucerne x 0.88 w/$25 purchase;L1 Lucerne 2.50 2 for $5.00 ALDI Simply Nature x 3.49 limit 6 Fresh Grocer Eggland's Best x 1.99 Land O Lakes 1.88 Turkey Hill 4.49 Giant Food Giant x 1.29 Land O Lakes x 2.50 2 for $5.00 Eggland's Best x 2.00 2 for $4.00 Great Valu Market Essential Everyday x 0.89 Harris Teeter Eggland's Best x 3.99 Harris Teeter 3.00 2 for $3.00 Horizon x 4.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 337 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. DE IGA NJ/PA Farmer's Hen x 2.49 2.49 (cont) Land O Lakes x 2.99 Land O Lakes x 2.99 Eggland's Best x 2.49 Nature's Yoke x 3.99 Redner's Land O Lakes x 2.99 Safeway Eastern Better'n Eggs 4.49 Lucerne 2.79 3.99 ShopRite Egg Beaters 3.49 Land O Lakes x 1.88 Eggland's Best x 1.99 4.99 Farmers Hen x 3.29 18-pack Nellie's x 3.49 free-range; limit 4 ShopRite 3.99 Turkey Hill 4.49 ShurSave Best Yet x 0.79 Full Circle x 2.50 2 for $5.00 Full Circle x 3.49 Target Market Pantry x 1.19 Weis Markets Eggland's Best x 1.99 Weis x 0.67 2.99 MA AFBasket n/i x 1.00 5 for $5.00 Ideal x 2.00 2 for $4.00 Turkey Hill 4.99 Farmers Hen x 3.99 18-pack ALDI Simply Nature x 3.49 limit 6 Associated Farmer's Hen x 3.99 18-pack Barnyard x 2.00 2 for $4.00 Better'n Eggs 4.99 Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Safest Choice x 2.50 pasteurized Big Y Big Y x 1.98 2.49 Big Y x BOGO 3.99 Farmer's Hen x 3.99 Hood 4.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 338 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MA Bravo n/i x 0.69 w/$10 purchase;L3 (cont) Farmer's Hen x 2.69 3.99 Eggland's Best x 2.99 Farmland 2.99 Land O Lakes x 2.49 Nature's Yoke x 4.99 C-Town n/i x free w/$100 purchase n/i x 0.99 Nature's Yoke x 4.99 Land O Lakes x 2.49 Farmland 2.99 Esbenshade x 0.79 Eggland's Best x 2.99 Farmer's Hen x 2.69 Nellie's x 3.99 free-range Compare Foods Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.00 2 for $4.00 Better'n Eggs 4.99 Cream O Land 2.49 Crosby's Market Pete & Gerry's x 3.99 Eggland's Best x 3.00 2 for $6.00 Eggland's Best x 3.00 2 for $6.00 Donelan's Farmer's Hen x 3.50 2 for $7.00 Farmer's Hen x 3.50 18-pack Hood 3.99 Food City Oakhurst 4.39 Geissler's Eggland's Best x 2.00 2 for $4.00 Hannaford Nellie's x 2.99 free-range Farmer's Hen x 1.88 free-range Nature's Place x 2.69 Market 32 PC's x 0.99 2.99 Price Chopper x 2.49 3.99 Hood 2.99 Market Basket Eggland's Best x 2.00 Hood 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 339 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MA Met Foods Eggland's Best x 1.99 (cont) n/i x 1.67 3 for $5.00 Hood 3.00 Price Chopper PC's x 0.99 2.99 Price Chopper x 2.49 3.99 Hood 2.99 Price Rite ShopRite x 1.77 Roche Bros. Farmer's Hen x 2.99 Land O Lakes x 2.50 2 for $5.00 Hood 4.99 Better'n Eggs 4.99 Seabra Foods n/i x 0.88 also brown; L6 Shaw's Land O Lakes x 2.99 Lucerne x 0.99 1.49 also brown Lucerne 4.49 Nellie's x 2.99 free-range Hood 4.99 Star Markets Land O Lakes 3.29 Stop & Shop Stop & Shop x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 Target Market Pantry x 0.99 Tops Markets Eggland's Best x BOGO Eggland's Best x 3.00 2.99 Tops x 0.99 2.49 CF Burger 3.99 Bryne Dairy 5.49 Trucchi's Land O Lakes x 1.99 MD ACME Markets Eggland's Best x 2.50 2 for $5.00 Eggland's Best 2.99 Better'n Eggs 4.99 Happy Egg x 2.50 free-range O Organics x 3.99 Lucerne x 0.88 w/$25 purchase;L1 Lucerne 2.50 2 for $5.00 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 340 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MD ALDI Simply Nature x 3.49 limit 6 (cont) Associated Farmer's Hen x 3.99 18-pack Barnyard x 2.00 2 for $4.00 Better'n Eggs 4.99 Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Safest Choice x 2.50 pasteurized Food Lion Nature's Place x 2.50 2 for $5.00 Giant Eagle Giant Eagle x 0.89 Nature's Basket x 3.50 2 for $7.00 Giant Food Giant x 1.29 Land O Lakes x 2.50 2 for $5.00 Eggland's Best x 2.00 2 for $4.00 Great Valu Market Essential Everyday x 0.89 Harris Teeter Eggland's Best x 3.99 Harris Teeter 3.00 2 for $3.00 Horizon x 4.99 Kennie's Market Barnyard's Best x 1.97 Kennie's x 0.89 Martin's Food Giant x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 Price Rite ShopRite x 1.77 Redner's Land O Lakes x 2.99 Safeway Eastern Better'n Eggs 4.49 Lucerne 2.79 3.99 Shop'n Save Better'n Eggs 3.00 2 for $3.00 Eggland's Best x 1.99 Shoppers Food Eggland's Best x 2.29 Wild Harvest x 4.99 Nellie's x 3.49 free-range Land O Lakes x 2.39 ShopRite Egg Beaters 3.49 Land O Lakes x 1.88 Eggland's Best x 1.99 4.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 341 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MD ShopRite Farmers Hen x 3.29 18-pack (cont) (continued) Nellie's x 3.49 free-range; limit 4 ShopRite 3.99 Turkey Hill 4.49 ShurSave Best Yet x 0.79 Full Circle x 2.50 2 for $5.00 Full Circle x 3.49 Target Market Pantry x 1.19 Weis Markets Eggland's Best x 1.99 Weis x 0.67 2.99 ME ALDI Simply Nature x 3.49 limit 6 Food City Oakhurst 4.39 Hannaford Nellie's x 2.99 free-range Farmer's Hen x 1.88 free-range Nature's Place x 2.69 Market Basket Eggland's Best x 2.00 Hood 3.99 Shaw's Land O Lakes x 2.99 Lucerne x 1.49 also brown Lucerne 4.49 Nellie's x 2.99 free-range Hood 4.99 Target Market Pantry x 0.99 NH ALDI Simply Nature x 3.49 limit 6 Hannaford Nellie's x 2.99 free-range Farmer's Hen x 1.88 free-range Nature's Place x 2.69 Market Basket Eggland's Best x 2.00 Hood 3.99 Price Chopper PC's x 0.99 2.99 Price Chopper x 2.49 3.99 Hood 2.99 Price Rite ShopRite x 1.77 Shaw's Land O Lakes x 2.99 Lucerne x 1.49 also brown Lucerne 4.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 342 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NH Shaw's Nellie's x 2.99 free-range (cont) (continued) Hood 4.99 Target Market Pantry x 0.99 NJ ACME Markets Eggland's Best x 2.50 2 for $5.00 Eggland's Best 2.99 Better'n Eggs 4.99 Happy Egg x 2.50 free-range O Organics x 3.99 Lucerne x 0.88 w/$25 purchase;L1 Lucerne 2.50 2 for $5.00 ALDI Simply Nature x 3.49 limit 6 Associated Farmer's Hen x 3.99 18-pack Barnyard x 2.00 2 for $4.00 Better'n Eggs 4.99 Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Safest Choice x 2.50 pasteurized Best Market Best Market x 1.77 Bravo n/i x 0.69 w/$10 purchase;L3 Farmer's Hen x 2.69 3.99 Eggland's Best x 2.99 Farmland 2.99 Land O Lakes x 2.49 Nature's Yoke x 4.99 C-Town n/i x free w/$100 purchase n/i x 0.99 Nature's Yoke x 4.99 Land O Lakes x 2.49 Farmland 2.99 Esbenshade x 0.79 Eggland's Best x 2.99 Farmer's Hen x 2.69 Nellie's x 3.99 free-range Compare Foods Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.00 2 for $4.00

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 343 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NJ Compare Foods Better'n Eggs 4.99 (cont) (continued) Cream O Land 2.49 Fine Fare n/i x 1.00 4 for $4.00 Nature's Yoke x 4.69 Turkey Hill 4.99 Foodtown Farmer's Hen x 3.99 Farmer's Hen x 3.99 18-pack Eggland's Best x 1.67 3 for $5.00 Eggland's Best x 3.49 Turkey Hill 4.99 Better'n Eggs 2.99 Land O Lakes x 2.50 2 for $5.00 Eggland's Best x 3.99 Green Way x 2.99 free-range Hood 5.99 Food Bazaar Bogopa x 0.99 Bogopa x 1.25 4 for $5.00 Bogopa x 2.50 2 for $5.00 Turkey Hill 3.99 Great Valu Market Essential Everyday x 0.89 H-Mart Nature's Yoke x 2.50 2 for $5.00 IGA NJ/PA Farmer's Hen x 2.49 2.49 Land O Lakes x 2.99 Land O Lakes x 2.99 Eggland's Best x 2.49 Nature's Yoke x 3.99 Key Food n/i x 0.99 Farmer's Hen x 3.99 18-pack Eggland's Best x 2.19 2.99 Better'n Eggs 2.99 Borden 3.99 Kings Market Kings x 4.99 Eggland's Best x 3.00 2 for $6.00 Eggland's Best x 3.00 2 for $6.00 McCaffrey's Eggland's Best x 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 344 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NJ Met Foods Eggland's Best x 1.99 (cont) n/i x 1.67 3 for $5.00 Hood 3.00 Morton Williams n/i x 1.00 3 for $3.00 Amish Country x 2.00 6-pack Eco Meal Amish x 2.50 2 for $5.00 Murphy's Eggland's Best x 2.50 2 for $5.00 Pioneer Sunshine x 0.99 Nelms x 0.99 Eggland's Best x 1.99 Price Rite ShopRite x 1.77 Seabra Foods n/i x 0.79 n/i x 0.99 ShopRite Egg Beaters 3.49 Land O Lakes x 1.88 Eggland's Best x 1.99 4.99 Farmers Hen x 3.29 18-pack Nellie's x 3.49 free-range; limit 4 ShopRite 3.99 Turkey Hill 4.49 Stop & Shop Stop & Shop x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 Target Market Pantry x 1.19 Top Tomato Hillandale x 0.99 limit 2 Eggland's Best x 1.99 Uncle Giuseppe's Sauder's x 0.99 Hood 1.99 Ronnybrook x` 4.99 Weis Markets Eggland's Best x 1.99 Weis x 0.67 2.99 Western Beef n/i x free w/$30 purchase;L1 n/i x 1.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 345 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NY ACME Markets Eggland's Best x 2.50 2 for $5.00 Eggland's Best 2.99 Better'n Eggs 4.99 Happy Egg x 2.50 free-range O Organics x 3.99 Lucerne x 0.88 w/$25 purchase;L1 Lucerne 2.50 2 for $5.00 AFBasket n/i x 1.00 5 for $5.00 Ideal x 2.00 2 for $4.00 Turkey Hill 4.99 Farmers Hen x 3.99 18-pack ALDI Simply Nature x 3.49 limit 6 Associated Farmer's Hen x 3.99 18-pack Barnyard x 2.00 2 for $4.00 Better'n Eggs 4.99 Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Safest Choice x 2.50 pasteurized Best Market Best Market x 1.77 Big M Egg Beaters 3.00 2 for $3.00 Bravo n/i x 0.69 w/$10 purchase;L3 Farmer's Hen x 2.69 3.99 Eggland's Best x 2.99 Farmland 2.99 Land O Lakes x 2.49 Nature's Yoke x 4.99 C-Town n/i x free w/$100 purchase n/i x 0.99 Nature's Yoke x 4.99 Land O Lakes x 2.49 Farmland 2.99 Esbenshade x 0.79 Eggland's Best x 2.99 Farmer's Hen x 2.69 Nellie's x 3.99 free-range

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 346 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NY Compare Foods Eggland's Best x 2.00 2 for $4.00 (cont) Eggland's Best x 2.00 2 for $4.00 Better'n Eggs 4.99 Cream O Land 2.49 D'Agostino's Eggland's Best x 3.00 2 for $6.00 Better'n Eggs 3.49 Land O Lakes x 3.00 2 for $6.00 DeCiccio & Sons Land O Lakes x 1.99 Farmland 2.99 Farmer's Hen x 2.50 2 for $5.00 Greenway x 3.49 Farm Friend 4.99 DeCiccio Markets Land O Lakes x 1.99 Nellie's x 3.99 free-range Farmland 2.99 Farmer's Hen x 2.50 2 for $5.00 Farm Friend 4.99 Fine Fare n/i x 1.00 4 for $4.00 Nature's Yoke x 4.69 Turkey Hill 4.99 Foodtown Farmer's Hen x 3.99 Farmer's Hen x 3.99 18-pack Eggland's Best x 1.67 3 for $5.00 Eggland's Best x 3.49 Turkey Hill 4.99 Better'n Eggs 2.99 Land O Lakes x 2.50 2 for $5.00 Eggland's Best x 3.99 Green Way x 2.99 free-range Hood 5.99 Food Bazaar Bogopa x 0.99 Bogopa x 1.25 4 for $5.00 Bogopa x 2.50 2 for $5.00 Turkey Hill 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 347 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NY Giunta's Alderfer x 1.67 3 for $5.00 (cont) Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Hannaford Nellie's x 2.99 free-range Farmer's Hen x 1.88 free-range Nature's Place x 2.69 Key Food n/i x 0.99 Farmer's Hen x 3.99 18-pack Eggland's Best x 2.19 2.99 Better'n Eggs 2.99 Borden 3.99 King Kullen Eggland's Best x 1.99 Eggland's Best x 1.99 2.99 Eggland's Best x 2.99 Farmer's Hen x 2.49 Farmer's Hen x 4.99 18-pack Nellie's x 3.49 free-range Safest Choice x 2.99 pasteurized Better'n Eggs 2.99 Kings Market Kings x 4.99 Eggland's Best x 3.00 2 for $6.00 Eggland's Best x 3.00 2 for $6.00 Market 32 PC's x 0.99 2.99 Price Chopper x 2.49 3.99 Hood 2.99 Met Foods Eggland's Best x 1.99 n/i x 1.67 3 for $5.00 Hood 3.00 Morton Williams n/i x 1.00 3 for $3.00 Amish Country x 2.00 6-pack Eco Meal Amish x 2.50 2 for $5.00 Net Cost Market Sunshine Farms x 1.39 Eco Meal Amish x 1.89 Eco Meal Amish x 1.39 6-pack North Shore Farms n/i x 0.79 limit 1 n/i x 1.39

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 348 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NY North Shore Farms n/i x 0.99 (cont) (continued) Farmers Hen x 3.99 Organic Valley 3.99 Hood 2.99 Peck's Market Hood 4.99 Pioneer Sunshine x 0.99 Nelms x 0.99 Eggland's Best x 1.99 Price Chopper PC's x 0.99 2.99 Price Chopper x 2.49 3.99 Hood 2.99 Price Rite ShopRite x 1.77 Shop'n Save Better'n Eggs 3.00 2 for $3.00 Eggland's Best x 1.99 ShopRite Egg Beaters 3.49 Land O Lakes x 1.88 Eggland's Best x 1.99 4.99 Farmers Hen x 3.29 18-pack Nellie's x 3.49 free-range; limit 4 ShopRite 3.99 Turkey Hill 4.49 Stew Leonard's Stew's Naked x 1.99 Stew Leonard's x 1.69 Stop & Shop Stop & Shop x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 Target Market Pantry x 0.29 Top Tomato Hillandale x 0.99 limit 2 Eggland's Best x 1.99 Tops Markets Eggland's Best x BOGO Eggland's Best x 3.00 2.99 Tops x 0.99 2.49 CF Burger 3.99 Bryne Dairy 5.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 349 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NY Trade Fair Eggland's Best x 2.50 2 for $5.00 (cont) Sunshine Farms x 1.99 Uncle Giuseppe's Sauder's x 0.99 Hood 1.99 Ronnybrook x` 4.99 Weis Markets Eggland's Best x 1.99 Weis x 0.67 2.99 Western Beef n/i x free w/$30 purchase;L1 n/i x 1.99 PA ACME Markets Eggland's Best x 2.50 2 for $5.00 Eggland's Best 2.99 Better'n Eggs 4.99 Happy Egg x 2.50 free-range O Organics x 3.99 Lucerne x 0.88 w/$25 purchase;L1 Lucerne 2.50 2 for $5.00 ALDI Simply Nature x 3.49 limit 6 Associated Farmer's Hen x 3.99 18-pack Barnyard x 2.00 2 for $4.00 Better'n Eggs 4.99 Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Safest Choice x 2.50 pasteurized Big M Egg Beaters 3.00 2 for $3.00 Boyer Food Market Eggland's Best x 2.97 Better'n Eggs 4.97 Bravo n/i x 0.69 w/$10 purchase;L3 Farmer's Hen x 2.69 3.99 Eggland's Best x 2.99 Farmland 2.99 Land O Lakes x 2.49 Nature's Yoke x 4.99 C-Town n/i x free w/$100 purchase n/i x 0.99 Nature's Yoke x 4.99 Land O Lakes x 2.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 350 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. PA C-Town Farmland 2.99 (cont) Esbenshade x 0.79 Eggland's Best x 2.99 Farmer's Hen x 2.69 Nellie's x 3.99 free-range Family Owned Family Owned x 1.28 Swiss Premium 2.49 Fine Fare n/i x 1.00 4 for $4.00 Nature's Yoke x 4.69 Turkey Hill 4.99 Foodtown Farmer's Hen x 3.99 Farmer's Hen x 3.99 18-pack Eggland's Best x 1.67 3 for $5.00 Eggland's Best x 3.49 Turkey Hill 4.99 Better'n Eggs 2.99 Land O Lakes x 2.50 2 for $5.00 Eggland's Best x 3.99 Green Way x 2.99 free-range Hood 5.99 Food Lion Nature's Place x 2.50 2 for $5.00 Fresh Grocer Eggland's Best x 1.99 Land O Lakes 1.88 Turkey Hill 4.49 Giant Food Stores Giant x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 Great Valu Market Essential Everyday x 0.89 H-Mart Nature's Yoke x 2.50 2 for $5.00 IGA NJ/PA Farmer's Hen x 2.49 2.49 Land O Lakes x 2.99 Land O Lakes x 2.99 Eggland's Best x 2.49 Nature's Yoke x 3.99 Kennie's Market Barnyard's Best x 1.97

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 351 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. PA Key Food n/i x 0.99 (cont) Farmer's Hen x 3.99 18-pack Eggland's Best x 2.19 2.99 Better'n Eggs 2.99 Borden 3.99 Kuhn's Market United 1.99 Landis Markets Land O Lakes x 2.99 Martin's Food Giant x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 McCaffrey's Eggland's Best x 1.99 Net Cost Market Sunshine Farms x 1.39 Eco Meal Amish x 1.89 Eco Meal Amish x 1.39 6-pack Pioneer Sunshine x 0.99 Nelms x 0.99 Eggland's Best x 1.99 Price Chopper PC's x 0.99 2.99 Price Chopper x 2.49 3.99 Hood 2.99 Price Rite ShopRite x 1.77 Redner's Land O Lakes x 2.99 Shop'n Save Better'n Eggs 3.00 2 for $3.00 Eggland's Best x 1.99 ShopRite Egg Beaters 3.49 Land O Lakes x 1.88 Eggland's Best x 1.99 4.99 Farmers Hen x 3.29 18-pack Nellie's x 3.49 free-range; limit 4 ShopRite 3.99 Turkey Hill 4.49 ShurSave Best Yet x 0.79 Full Circle x 2.50 2 for $5.00 Full Circle x 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 352 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. PA ShurSave NE Penn Full Circle x 2.50 2 for $5.00 (cont) Full Circle x 3.49 Sparkle Markets Better'n Eggs 4.99 United 2.50 3.99 Target Market Pantry x 1.19 Thorne's Market Egg Beaters 3.00 Tops Markets Eggland's Best x BOGO Eggland's Best x 3.00 2.99 Tops x 0.99 2.49 CF Burger 3.99 Bryne Dairy 5.49 Weis Markets Eggland's Best x 1.99 Weis x 0.67 2.99 RI ALDI Simply Nature x 3.49 limit 6 Associated Farmer's Hen x 3.99 18-pack Barnyard x 2.00 2 for $4.00 Better'n Eggs 4.99 Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Safest Choice x 2.50 pasteurized Bravo n/i x 0.69 w/$10 purchase;L3 Farmer's Hen x 2.69 3.99 Eggland's Best x 2.99 Farmland 2.99 Land O Lakes x 2.49 Nature's Yoke x 4.99 Compare Foods Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.00 2 for $4.00 Better'n Eggs 4.99 Cream O Land 2.49 Dave's Better'n Eggs 4.99 Hood 5.49 Price Rite ShopRite x 1.77 Seabra Foods n/i x 0.88 also brown; L6 Shaw's Land O Lakes x 2.99 Lucerne x 1.49 also brown U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 353 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. RI Shaw's Lucerne 4.49 (cont) (continued) Nellie's x 2.99 free-range Hood 4.99 Stop & Shop Stop & Shop x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 Target Market Pantry x 0.99 VT ALDI Simply Nature x 3.49 limit 6 Food City Oakhurst 4.39 Hannaford Nellie's x 2.99 free-range Farmer's Hen x 1.88 free-range Nature's Place x 2.69 Price Chopper PC's x 0.99 2.99 Price Chopper x 2.49 3.99 Hood 2.99 Shaw's Land O Lakes x 2.99 Lucerne x 1.49 also brown Lucerne 4.49 Nellie's x 2.99 free-range Hood 4.99 Tops Markets Eggland's Best x BOGO Eggland's Best x 3.00 2.99 Tops x 0.99 2.49 CF Burger 3.99 Bryne Dairy 5.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 354 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. SOUTHEASTERN U.S. - AL,FL,GA,KY,MS,NC,SC,TN,VA,WV AL ALDI Simply Nature x 3.49 limit 6 Dollar General Mrkt n/i x 0.75 Earth Fare Alfresco x 4.99 pasture Gateway Foodland Freshland x 0.99 Ingle's Markets Egg Beaters 2.78 Sealtest 1.78 Nellie's x 2.98 free-range Kroger Atlanta Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Nashville Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Piggly Wiggly HAC Best Choice x 0.79 Crystal Farms x 0.79 Piggly Wiggly Inc. Better'n Eggs 2.50 2 for $5.00 Publix GreenWise x 5.99 18-pack Eggland's Best 5.79 Eggland's Best x 2.00 2 for $4.00 Publix 3.00 2 for $6.00 Ramey's Best Choice x 0.68 limit 4 Rouses Eggland's Best x 2.79 Sprout's Sprout's x 2.00 2 for $4.00 Target Market Pantry x 0.89 Vowell's Best Choice x 0.75 Winn-Dixie Eggland's Best x 2.50 2 for $5.00 FL ALDI Simply Nature x 3.49 limit 6 Bravo Florida n/i x 0.89 Eggland's Best x 2.49 Dollar General Mrkt n/i x 0.75 Earth Fare Alfresco x 4.99 pasture Harris Teeter Eggland's Best x 3.99 Harris Teeter 3.00 2 for $3.00 Horizon x 4.99 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 355 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. FL IGA Florida Morning Fresh x 1.99 (cont) Lucky's Market Lucky's Market x 2.50 2 for $5.00 Piggly Wiggly HAC Best Choice x 0.55 Crystal Farms x 0.55 Publix GreenWise x 5.99 18-pack Eggland's Best 5.79 Eggland's Best x 2.00 2 for $4.00 Publix 3.00 2 for $6.00 Sabor Tropical n/i 1.50 Small Class Safeway Florida Better'n Eggs 4.49 Lucerne 2.79 3.99 Sedano's Eggland's Best x 2.00 2.50 Nellie's x 2.50 free-range Target Market Pantry x 1.19 Western Beef n/i x 0.79 Winn-Dixie Eggland's Best x 2.50 2 for $5.00 GA ALDI Simply Nature x 3.49 limit 6 Bi-Lo Eggland's Best x 2.50 2 for $5.00 Dollar General Mrkt n/i x 0.75 Earth Fare Alfresco x 4.99 pasture Food City Full Circle x 1.99 1.99 must buy 10 Full Circle x 2.49 2.49 Food Depot Country Delite 1.89 Food Lion Nature's Place x 2.50 2 for $5.00 Galaxy Food Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Harris Teeter Eggland's Best x 3.99 Harris Teeter 3.00 2 for $3.00 Horizon x 4.99 Ingle's Markets Egg Beaters 2.78 Sealtest 1.78 Nellie's x 2.98 free-range Kroger Atlanta Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 356 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. GA Lucky's Market Lucky's Market x 2.50 2 for $5.00 (cont) Piggly Wiggly Car. Piggly Wiggly x 0.88 Piggly Wiggly GA Piggly Wiggly x 0.79 Piggly Wiggly HAC Best Choice x 0.79 Crystal Farms x 0.79 Publix GreenWise x 5.99 18-pack Eggland's Best 5.79 Eggland's Best x 2.00 2 for $4.00 Publix 3.00 2 for $6.00 Sprout's Sprout's x 2.00 2 for $4.00 Target Market Pantry x 0.99 Winn-Dixie Eggland's Best x 2.50 2 for $5.00 KY ALDI Simply Nature x 3.49 limit 6 Dollar General Mrkt n/i x 0.75 E. W. James Prairie Farms 1.98 Best Choice x 1.00 Earth Fare Alfresco x 4.99 pasture Foodland Essential Everyday x x Food City Full Circle x 1.99 1.99 must buy 10 Full Circle x 2.49 2.49 Food Fair Hillandale x 0.99 Food Lion Nature's Place x 2.50 2 for $5.00 Fresh Thyme Fresh Thyme x 0.88 Galaxy Food Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 IGA Stores OH/KY IGA x 0.99 Prairie Farms 1.89 Kroger Cincinnati Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Delta Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Louisville Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 357 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. KY Kroger Louisville Simple Truth x 3.49 18-pack (cont) (continued) Simple Truth x 3.49 Kroger MidAtlantic Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Nashville Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Lucky's Market Lucky's Market x 2.50 2 for $5.00 Meijer Meijer x 0.99 True Goodness x 3.49 Remke Markets Remke x 0.88 Super Dollar Valu Time x 0.88 Food Club x 0.50 limit 4 Target Market Pantry x 1.19 MS ALDI Simply Nature x 3.49 limit 6 Dollar General Mrkt n/i x 0.75 Kroger Delta Kroger x 0.79 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Ramey's Best Choice x 0.68 limit 4 Rouses Eggland's Best x 2.79 Target Market Pantry x 0.99 Vowell's Best Choice x 0.75 Winn-Dixie Eggland's Best x 2.50 2 for $5.00 NC ALDI Simply Nature x 3.49 limit 6 Bi-Lo Eggland's Best x 2.50 2 for $5.00 Compare Foods Better'n Eggs 2.50 Dollar General Mrkt n/i x 0.75 Earth Fare Alfresco x 4.99 pasture Farm Fresh Wild Harvest x 2.50 2 for $5.00 Food Lion Nature's Place x 2.50 2 for $5.00 Fresh Foods Our Family x 0.89 Galaxy Food Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Great Valu Market Essential Everyday x 0.89

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 358 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NC Harris Teeter Eggland's Best x 3.99 (cont) Harris Teeter 3.00 2 for $3.00 Horizon x 4.99 Ingle's Markets Egg Beaters 2.78 Sealtest 1.78 Nellie's x 2.98 free-range Kroger MidAtlantic Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Lowe's Foods Nellie's x 2.99 free-range Eggland's Best x 2.50 2 for $5.00 Piggly Wiggly StoresMorning Fresh x 1.98 Publix GreenWise x 5.99 18-pack Eggland's Best 5.79 Eggland's Best x 2.00 2 for $4.00 Publix 3.00 2 for $6.00 Target Market Pantry x 1.19 SC ALDI Simply Nature x 3.49 limit 6 Bi-Lo Eggland's Best x 2.50 2 for $5.00 Dollar General Mrkt n/i x 0.75 Earth Fare Alfresco x 4.99 pasture Food Lion Nature's Place x 2.50 2 for $5.00 Galaxy Food Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Harris Teeter Eggland's Best x 3.99 Harris Teeter 3.00 2 for $3.00 Horizon x 4.99 Ingle's Markets Egg Beaters 2.78 Sealtest 1.78 Nellie's x 2.98 free-range Kroger Atlanta Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Lowe's Foods Nellie's x 2.99 free-range Eggland's Best x 2.50 2 for $5.00 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 359 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. SC Piggly Wiggly Car. Piggly Wiggly x 0.88 (cont) Publix GreenWise x 5.99 18-pack Eggland's Best 5.79 Eggland's Best x 2.00 2 for $4.00 Publix 3.00 2 for $6.00 Target Market Pantry x 0.89 TN ALDI Simply Nature x 3.49 limit 6 Chappell's Sauder's x 0.88 Dollar General Mrkt n/i x 0.75 E. W. James Prairie Farms 1.98 Best Choice x 1.00 Earth Fare Alfresco x 4.99 pasture Food City Full Circle x 1.99 1.99 must buy 10 Full Circle x 2.49 2.49 Food Country Dutt & Wagner x 0.88 local Sealtest 2.00 2 for $4.00 Food Lion Nature's Place x 2.50 2 for $5.00 IGA Stores OH/KY IGA x 0.99 Prairie Farms 1.89 Ingle's Markets Egg Beaters 2.78 Sealtest 1.78 Nellie's x 2.98 free-range Kroger Delta Kroger x 0.79 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger MidAtlantic Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Nashville Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Osborne's Eggland's Best x 2.50 2 for $5.00 Best Choice 2.50 2 for $5.00 Publix GreenWise x 5.99 18-pack Eggland's Best 5.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 360 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. TN Publix Eggland's Best x 2.00 2 for $4.00 (cont) (continued) Publix 3.00 2 for $6.00 Sprout's Sprout's x 2.00 2 for $4.00 Super Dollar Valu Time x 0.88 Food Club x 0.50 limit 4 Target Market Pantry x 1.19 Tietgen's Eggland's Best x 2.50 2 for $5.00 Best Choice 2.50 2 for $5.00 VA ALDI Simply Nature x 3.49 limit 6 Associated Farmer's Hen x 3.99 18-pack Barnyard x 2.00 2 for $4.00 Better'n Eggs 4.99 Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Safest Choice x 2.50 pasteurized Dollar General Mrkt n/i x 0.75 Farm Fresh Wild Harvest x 2.50 2 for $5.00 Food City Full Circle x 1.99 1.99 must buy 10 Full Circle x 2.49 2.49 Food Country Dutt & Wagner x 0.88 local Food Lion Nature's Place x 2.50 2 for $5.00 Galaxy Food Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Giant Food Giant x 1.29 Land O Lakes x 2.50 2 for $5.00 Eggland's Best x 2.00 2 for $4.00 Grants n/i x 0.88 Great Valu Market Essential Everyday x 0.69 Harris Teeter Eggland's Best x 3.99 Harris Teeter 3.00 2 for $3.00 Horizon x 4.99 Ingle's Markets Egg Beaters 2.78 Sealtest 1.78 Nellie's x 2.98 free-range

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 361 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. VA Kroger MidAtlantic Kroger x 0.79 2.99 (cont) Simple Truth x 3.49 18-pack Simple Truth x 3.49 Lowe's Foods Nellie's x 2.99 free-range Eggland's Best x 2.50 2 for $5.00 Martin's Food Giant x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 Piggly Wiggly StoresMorning Fresh x 1.98 Price Rite ShopRite x 1.77 Publix GreenWise x 5.99 18-pack Eggland's Best 5.79 Eggland's Best x 2.00 2 for $4.00 Publix 3.00 2 for $6.00 Safeway Eastern Better'n Eggs 4.49 Lucerne 2.79 3.99 Shop'n Save Better'n Eggs 3.00 2 for $3.00 Eggland's Best x 1.99 Shoppers Food Eggland's Best x 2.29 Wild Harvest x 4.99 Nellie's x 3.49 free-range Land O Lakes x 2.39 Super Dollar Valu Time x 0.88 Food Club x 0.50 limit 4 Target Market Pantry x 1.29 Weis Markets Eggland's Best x 1.99 Weis x 0.67 2.99 WV ALDI Simply Nature x 3.49 limit 6 Dollar General Mrkt n/i x 0.75 Foodland Essential Everyday x x Food Fair Hillandale x 0.99 Food Lion Nature's Place x 2.50 2 for $5.00 Galaxy Food Eggland's Best x 2.00 2 for $4.00 Eggland's Best x 2.50 2 for $5.00 Grants n/i x 0.88

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 362 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. WV Great Valu Market Essential Everyday x 0.69 (cont) Kroger Columbus Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger MidAtlantic Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Martin's Food Giant x 1.29 Land O Lakes x 2.50 2 for $5.00 Nellie's x 2.99 free-range Eggland's Best x 2.00 2 for $4.00 Piggly Wiggly StoresMorning Fresh x 1.98 Riesbeck's Hillandale x 1.00 2 for $2.00 United 1.89 2.99 Shop'n Save Better'n Eggs 3.00 2 for $3.00 Eggland's Best x 1.99 Sparkle Markets Better'n Eggs 4.99 United 2.50 3.99 Target Market Pantry x 1.19 Weis Markets Eggland's Best x 1.99 Weis x 0.67 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 363 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MIDWESTERN U.S. - IA,IL,IN,MI,MN,ND,NE,OH,SD,WI IA Affiliated Food MW Shurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Family Fare Our Family x 0.69 Family Foods Our Family x 0.49 limit 2 Anderson Erickson 2.99 Fareway Sparboe x 0.88 Country Daybreak x 0.77 Anderson Erickson 2.88 Fishers Jack&Jill Our Family x 0.79 Food Pride Our Family x 0.89 Fresh Thyme Fresh Thyme x 0.88 Hometown Foods Shurfine x 0.75 limit 3 Shurfine x 0.99 Hy-Vee Hy-Vee x 0.48 limit 2 Hy-Vee 2.68 4.29 Eggland's Best x 2.50 2 for $5.00 Anderson Erickson 2.99 Jewel-Osco Blue Sky x 2.99 3.99 pasture-raised Horizon 3.99 organic Lucerne x 0.49 limit 2 Lucerne x 0.99 Pete & Gerry's x 3.99 O Organics x 3.79 Oberweis 3.99 Lucky's Market Lucky's Market x 2.50 2 for $5.00 Maynard's Foods Better'n Eggs 2.69 Land O Lakes 2.29 Natural Grocers Horizon 3.79 organic No Frills Our Family x 0.99 Price Chopper Hiland 2.09 Anderson Erickson 2.69 Eggland's Best x 2.49 Schnuck's Schnuck's x 0.69 limit 1 Sunshine Foods Land O Lakes 2.19 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 364 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. IA Super Saver Eggland's Best x 2.38 (cont) Target Market Pantry x 0.99 IL Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Berkot's Dutch Farms x 0.79 limit 4 Brookhaven Organic Valley x BOGO Spartan x 0.79 Oberweis 3.99 5.99 Butera Market n/i x 0.99 limit 3 Cermak Fresh Mrkt Dutch Farms x 0.99 Cub Foods Eggland's Best x 2.00 2 for $4.00 Dierberg's Eggland's Best x 2.50 El Guero n/i x 0.59 limit 4 Fairplay Foods Dutch Farms x 0.99 Dean's 2.49 Fareway Sparboe x 0.88 Country Daybreak x 0.77 Anderson Erickson 2.88 Food Pride Our Family x 0.89 Food 4 Less Kroger x 0.69 limit 6 Kroger 2.99 Fresh Thyme Fresh Thyme x 0.88 Garden Fresh Mrkt Dutch Farms x 1.50 2 for $3.00 Dutch Farms x 1.50 2 for $3.00 Heinen's Pete & Gerry's x 3.99 Hy-Vee Hy-Vee x 0.48 limit 2 Hy-Vee 2.68 4.29 Eggland's Best x 2.50 2 for $5.00 Anderson Erickson 2.99 IGA Stores IL/IN IGA x 0.39 Jewel-Osco Blue Sky x 2.99 3.99 pasture-raised Horizon 3.99 organic Lucerne x 0.49 limit 2 Lucerne x 0.99 Pete & Gerry's x 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 365 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. IL Jewel-Osco O Organics x 3.79 (cont) (continued) Oberweis 3.99 Jimenez Hamilton x 0.79 Kirby Foods IGA x 0.39 Kroger Central Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Louisville Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Mariano's Roundy's x 1.00 Meijer Meijer x 0.99 True Goodness x 3.49 Pete's Market Organic Valley x 2.99 Organic Valley x 2.99 Organic Valley x 2.99 18-pack Hamilton x 0.79 Oberweis 3.99 5.99 Piggly Wiggly MW n/i x 0.49 limit 1 Dean's 3.99 Schnuck's Schnuck's x 0.69 limit 1 Shop & Save Mrkt Dutch Farms x 0.79 Dutch Farms x 0.99 Dean's 2.49 Holiday 1.29 Oberweis 5.49 Shop'n Save Shoppers Value x 1.49 Wild Harvest x 3.69 Strack & VanTil Dutch Farms x 0.69 Eggland's Best x 2.50 2 for $5.00 Sunset Foods Dutch Farms x 1.49 Dutch Farms x 0.79 Blue Sky 1.99 pasture Oberweis 3.49 Target Market Pantry x 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 366 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. IL Tony's Finer Foods n/i x 0.59 limit 2 (cont) Dutch Farms x 2.00 18-pack Oberweis 4.99 Organic Valley x 2.50 2 for $5.00 Treasure Island Dutch Farms x 0.79 limit 2 Ultra Foods Dutch Farms x 0.98 Dutch Farms x 1.49 Eggland's Best x 2.99 Valli Produce Dutch Farms x 0.89 Dean's 2.49 Walt's Food Center Dean's 3.00 3.99 Oberweis 3.99 5.99 IN Al's Supermarkets Dutch Farms x 0.69 ALDI Simply Nature x 3.49 limit 6 Dollar General Mrkt n/i x 0.75 Earth Fare Alfresco x 4.99 pasture Food 4 Less Kroger x 0.69 limit 6 Kroger 2.99 Fresh Thyme Fresh Thyme x 0.88 Hy-Vee Hy-Vee x 0.48 limit 2 Hy-Vee 2.68 4.29 Eggland's Best x 2.50 2 for $5.00 Anderson Erickson 2.99 IGA Stores IL/IN IGA x 0.39 IGA Stores OH/KY IGA x 0.99 Prairie Farms 1.89 Jay C Foods Kroger x 0.79 2.99 Simple Truth x 2.99 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Jewel-Osco Blue Sky x 2.99 3.99 pasture-raised Horizon 3.99 organic Lucerne x 0.49 limit 2 Lucerne x 0.99 Pete & Gerry's x 3.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 367 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. IN Jewel-Osco O Organics x 3.79 (cont) (continued) Oberweis 3.99 Kirby Foods IGA x 0.39 Kroger Central Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Cincinnati Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Louisville Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Lucky's Market Lucky's Market x 2.50 2 for $5.00 Marsh Marsh x 0.39 Martin Super Mrkt Martin's x 0.99 Prairie Farms 2.00 local Meijer Meijer x 0.99 True Goodness x 3.49 Miller's Markets Essential Everyday x 0.89 Dutch Farms x 0.89 New Market Essential Everyday x 0.83 6 for $5.00 Essential Everyday x 1.69 Dean's 2.50 2 for $5.00 Schnuck's Schnuck's x 0.69 limit 1 Strack & VanTil Dutch Farms x 0.69 Eggland's Best x 2.50 2 for $5.00 Target Market Pantry x 0.99 Ultra Foods Dutch Farms x 0.98 Dutch Farms x 1.49 Eggland's Best x 2.99 Walt's Food Center Dean's 3.00 3.99 Oberweis 3.99 5.99 Wesselman's Country Daybreak x 0.78

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 368 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MI Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Busch's Busch's x 0.77 local; L1 Busch's x 1.59 Oberweis 5.99 County Market n/i x 0.19 w/$25 purchase;L1 D&W Fresh Mrkt Spartan x 0.69 w/ coupon Spartan x 0.99 Earth Fare Alfresco x 4.99 pasture Family Fare Spartan x 0.69 w/ coupon Spartan x 0.99 Food Pride Our Family x 0.79 Country Fresh 2.99 Fresh Thyme Fresh Thyme x 0.88 Glory n/i x 0.99 Dutch Farms x 0.69 Holly 2.99 Twin Pines 1.25 4 for $5.00 Kroger Central Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Columbus Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Michigan Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Lucky's Market Lucky's Market x 2.50 2 for $5.00 Martin Super Mrkt Martin's x 0.99 Prairie Farms 2.00 local Meijer Meijer x 0.99 True Goodness x 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 369 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MI Plumbs/Duthlers Country Fresh 2.99 (cont) Dutch Farms x 0.59 w/$5 purchase; L1 Spartan Stores Spartan x 1.00 10 for $10 Dean's 2.99 Super One Foods Better'n Eggs 3.99 Tadych's Our Family x 0.79 Humpty Dumpty x 0.79 Target Market Pantry x 1.09 Toms/Olson's Spartan x 0.69 w/ coupon Spartan x 0.99 Valuland Spartan x 0.79 VG's Grocery Spartan x 0.69 w/ coupon Spartan x 0.99 MN Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Ca$h Wi$e Food Club x 0.68 Coborn's Food Club x 0.68 County Market n/i x 0.19 w/$25 purchase;L1 Cub Foods Eggland's Best x 2.00 2 for $4.00 Econofoods Our Family x 0.99 Family Fare Our Family x 0.69 Family Fresh Our Family x 0.99 Fareway Sparboe x 0.88 Country Daybreak x 0.77 Anderson Erickson 2.88 Food Pride Our Family x 0.79 Country Fresh 2.99 Fresh Thyme Fresh Thyme x 0.88 Hornbacher's Wild Harvest x 3.29 Hugo's Our Family x 0.69 Land O Lakes 1.99 Hy-Vee Hy-Vee x 0.48 limit 2 Hy-Vee 2.68 4.29 Eggland's Best x 2.50 2 for $5.00 Anderson Erickson 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 370 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MN Marketplace Foods Our Family x 0.89 (cont) Land O Lakes 2.49 Maynard's Foods Better'n Eggs 2.69 Land O Lakes 2.29 Natural Grocers Horizon 3.79 organic Sun Mart Our Family x 0.99 Sunshine Foods Land O Lakes 2.19 Super One Foods Better'n Eggs 3.99 SuperValu Foods n/i x 0.69 limit 1 Target Market Pantry x 0.99 ND Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 Albertsons Mntn Eggland's Best x 3.50 2 for $7.00 Eggland's Best x 3.50 2 for $7.00 O Organics x 3.49 w/qualifying prchs O Organics x 3.99 Lucerne x 0.88 limit 2 Ca$h Wi$e Food Club x 0.68 Dan's Our Family x 0.99 Family Fare Our Family x 0.69 Food Pride Our Family x 0.79 Country Fresh 2.99 Hornbacher's Wild Harvest x 3.29 Hugo's Our Family x 0.69 Land O Lakes 1.99 Leevers Foods n/i x 0.79 Land O Lakes 2.49 Marketplace Foods Our Family x 0.89 Land O Lakes 2.49 Natural Grocers Horizon 3.79 organic SuperValu Foods n/i x 0.69 limit 1 Target Market Pantry x 0.99 NE Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Apple Market Best Choice x 0.49 limit 1 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 371 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NE Baker's Dillon's x 0.99 local (cont) Simple Truth x 3.49 18-pack Simple Truth x 2.50 2.50 2 for $5.00 Simple Truth x 3.49 Family Fare Our Family x 0.69 Family Fresh Our Family x 0.99 Fareway Sparboe x 0.88 Country Daybreak x 0.77 Anderson Erickson 2.88 Food Pride Our Family x 0.79 Country Fresh 2.99 Fresh Thyme Fresh Thyme x 0.88 Hy-Vee Hy-Vee x 0.48 limit 2 Hy-Vee 2.68 4.29 Eggland's Best x 2.50 2 for $5.00 Anderson Erickson 2.99 Natural Grocers Horizon 3.79 organic No Frills Our Family x 0.99 Russ's Market Best Choice x 1.99 Safeway Denver Lucerne 4.99 Lucerne x 1.49 limit 4 Lucerne x 0.99 limit 2 Open Nature x 2.50 2 for $5.00 Eggland's Best x 2.50 2 for $5.00 NestFresh x 3.49 Sun Mart Our Family x 0.99 Super Saver Eggland's Best x 2.38 Target Market Pantry x 0.99 OH Acme Fresh Mrkt Full Circle x 2.50 Smith's 2.99 ALDI Simply Nature x 3.49 limit 6 Buehler's Eggland's Best x 2.50 Sauder's x 2.00 2.00 2 for $4.00 C.F. Burger 3.29 Smith's 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 372 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. OH Dave's Market C.F. Burger 3.50 2 for $7.00 (cont) Dairymen's 3.99 Dollar General Mrkt n/i x 0.75 Earth Fare Alfresco x 4.99 pasture Food Fair Hillandale x 0.99 Fresh Thyme Fresh Thyme x 0.88 Geyer's Smith's 3.69 Heinen's Pete & Gerry's x 3.99 IGA Stores OH/KY IGA x 0.99 Prairie Farms 1.89 Kroger Central Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Cincinnati Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Columbus Kroger x 0.79 2.99 Simple Truth x 2.50 2 for $5.00 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger MidAtlantic Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Lucky's Market Lucky's Market x 2.50 2 for $5.00 Marc's Eggland's Best x 2.50 2 for $5.00 Eggland's Best x 2.00 2 for $4.00 Hillandale Farms x 2.50 2 for $5.00 C.F. Burger 2.99 Dairymens 2.99 Marsh Marsh x 0.39 Meijer Meijer x 0.99 True Goodness x 3.49 Miller's Markets Essential Everyday x 0.89 Dutch Farms x 0.89 Piggly Wiggly StoresMorning Fresh x 1.98

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 373 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. OH Remke Markets Remke x 0.88 (cont) Riesbeck's Hillandale x 1.00 2 for $2.00 United 1.89 2.99 Shop'n Save Better'n Eggs 3.00 2 for $3.00 Eggland's Best x 1.99 Sparkle Markets Better'n Eggs 4.99 United 2.50 3.99 SuperValu Foods Morning Fresh x 0.87 Target Market Pantry x 1.19 Thorne's Market Egg Beaters 3.00 Weis Markets Eggland's Best x 1.99 Weis x 0.67 2.99 SD Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Coborn's Food Club x 0.68 Family Thrift Our Family x 0.99 Fareway Sparboe x 0.88 Country Daybreak x 0.77 Anderson Erickson 2.88 Hy-Vee Hy-Vee x 0.48 limit 2 Hy-Vee 2.68 4.29 Eggland's Best x 2.50 2 for $5.00 Anderson Erickson 2.99 IGA Markets n/i x 0.99 Lynns Dakotamart Land O Lakes 2.19 Maynard's Foods Better'n Eggs 2.69 Land O Lakes 2.29 Safeway Denver Lucerne 4.99 Lucerne x 1.49 limit 4 Lucerne x 0.99 limit 2 Open Nature x 2.50 2 for $5.00 Eggland's Best x 2.50 2 for $5.00 NestFresh x 3.49 Sunshine Foods Land O Lakes 2.19 Target Market Pantry x 0.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 374 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. WI Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Cermak Fresh Mrkt Dutch Farms x 0.99 County Market n/i x 0.19 w/$25 purchase;L1 Econofoods Our Family x 0.99 Family Fresh Our Family x 0.99 Festival Festival x 0.28 w/$5 purchase;L1 Phil's Fresh x 2.89 Kemp's 2.50 Food Pride Our Family x 0.79 Country Fresh 2.99 Fox Bros. n/i x 0.49 limit 1 Dean's 3.99 Hy-Vee Hy-Vee x 0.48 limit 2 Hy-Vee 2.68 4.29 Eggland's Best x 2.50 2 for $5.00 Anderson Erickson 2.99 Marketplace Foods Our Family x 0.89 Land O Lakes 2.49 Marketplace WI Food Club x 0.68 Meijer Meijer x 0.99 True Goodness x 3.49 Pick'n Save/Copps Kemps 2.29 Piggly Wiggly MW n/i x 0.49 limit 1 Dean's 3.99 Sentry Dean's 2.49 Schnuck's Schnuck's x 0.69 limit 1 Sendik's Eggland's Best x 1.50 2 for $3.00 Phil's Fresh x 2.49 2.49 Sendik's x 1.50 2 for $3.00 Kemp's 2.50 2 for $5.00 Oberweis 5.99 Super One Foods Better'n Eggs 3.99 SuperValu Foods n/i x 0.69 limit 1

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 375 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. WI Tadych's Our Family x 0.79 (cont) Humpty Dumpty x 0.79 Target Market Pantry x 0.99 Trig's Kemps 2.50 2 for $5.00

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 376 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. SOUTH CENTRAL U.S. - AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT AR Albertsons HoustonFarmhouse x 3.00 2 for $6.00 Eggland's Best x 3.00 2 for $6.00 O Organics x 3.99 Born Free x 2.50 free-range Born Free x 3.99 Pete & Gerry's x 3.99 Egg Beaters 2.50 2 for $5.00 Open Nature x 2.99 ALDI Simply Nature x 3.49 limit 6 Brookshire's Brookshire's 2.50 2 for $5.00 Brookshire's x 1.50 2 for $3.00 Dollar General Mrkt n/i x 0.75 G&W Foods Best Choice x 0.99 brown Eggland's Best x 2.49 Harp's Hiland 1.99 Prairie Farms 1.99 Kroger Delta Kroger x 0.79 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Natural Grocers Horizon 3.79 organic Rehkopf's Oak Farms 3.00 Super 1 Foods Brookshire's x 1.48 Target Market Pantry x 1.09 Pete & Gerry's x 3.99 Nellie's x 2.99 free-range Lucerne x 0.99 1.49 limit 4 Lucerne x 1.49 1.89 Eggland's Best x 2.50 2 for $5.00 Basha's Basha's x 0.88 limit 2 El Super n/i x 1.97 or brown Food City Food City x 2.99 Fry's Simple Truth x 3.99 18-pack Simple Truth x 3.99 Simple Truth x 2.50 2.50 2 for $5.00 Kroger 2.99 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 377 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. AR IGA Family Hickman's x 2.87 (cont) Shamrock Farms 2.99 Lowe's Shurfine x 1.19 Natural Grocers Horizon 3.79 organic Safeway SW Better'n Eggs 4.49 L1 Pete & Gerry's x 3.99 pasture-raised Nellie's x 2.99 free-range Lucerne x 0.99 1.67 limit 4 Smart & Final First Street x 0.99 limit 4 Smith's Smith's x 0.79 limit 4 Simple Truth x 3.99 18-pack Simple Truth x 3.49 3.49 Simple Truth x 2.50 2.50 2 for $ Kroger 2.99 Sprout's Sprout's x 2.00 2 for $4.00 Target Market Pantry x 0.99 CO Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 Albertsons Mntn Eggland's Best x 3.50 2 for $7.00 Eggland's Best x 3.50 2 for $7.00 O Organics x 3.49 w/qualifying prchs O Organics x 3.99 Lucerne x 0.88 limit 2 Associated Foods Western Family x 0.89 Western Family x 1.29 Meadow Gold 1.89 Food King Shurfine x 0.77 0.91 King Soopers King Soopers x 0.99 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Alfresco x 4.99 pasture Kroger 2.99 Lowe's Shurfine x 1.19 Lucky's Market Lucky's Market x 2.50 2 for $5.00 Natural Grocers Horizon 3.79 organic

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 378 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. CO Ridley's Western Family x 1.47 (cont) Meadow Gold 1.87 Safeway Denver Lucerne 4.99 Lucerne x 1.49 limit 4 Lucerne x 0.99 limit 2 Open Nature x 2.50 2 for $5.00 Eggland's Best x 2.50 2 for $5.00 NestFresh x 3.49 Sprout's Sprout's x 2.00 2 for $4.00 Sun Mart Our Family x 0.99 Target Market Pantry x 1.49 KS Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Apple Market Best Choice x 0.49 limit 1 Country Mart Best Choice x 0.49 limit 1 Dillon's Dillon's x 0.99 local Simple Truth x 3.49 18-pack Simple Truth x 2.50 2.50 2 for $5.00 Simple Truth x 3.49 Dollar General Mrkt n/i x 0.75 Food Pride Our Family x 0.89 G&W Foods Best Choice x 0.99 brown Eggland's Best x 2.49 Harp's Hiland 1.99 Prairie Farms 1.99 Hen House Eggland's Best x 2.49 Hy-Vee Hy-Vee x 0.48 limit 2 Hy-Vee 2.68 4.29 Eggland's Best x 2.50 2 for $5.00 Anderson Erickson 2.99 Lowe's Shurfine x 1.19 Natural Grocers Horizon 3.79 organic Price Chopper Hiland 2.09 Anderson Erickson 2.69 Eggland's Best x 2.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 379 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. KS Pyramid Foods Hiland 3.29 (cont) Best Choice x 2.29 Sprout's Sprout's x 2.00 2 for $4.00 Sun Fresh Best Choice x 0.39 limit 1 n/i x 0.69 Target Market Pantry x 0.99 Wood's Best Choice x 0.99 Egg Beaters 3.29 5.29 LA Albertsons HoustonFarmhouse x 3.00 2 for $6.00 Eggland's Best x 3.00 2 for $6.00 O Organics x 3.99 Born Free x 2.50 free-range Born Free x 3.99 Pete & Gerry's x 3.99 Egg Beaters 2.50 2 for $5.00 Open Nature x 2.99 ALDI Simply Nature x 3.49 limit 6 Brookshire's Brookshire's 2.50 2 for $5.00 Brookshire's x 1.50 2 for $3.00 Dollar General Mrkt n/i x 0.75 Kroger Texas Kroger x 0.88 2.99 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Simple Truth x 2.99 2.99 Rouses Eggland's Best x 2.79 Super 1 Foods Brookshire's x 1.48 Target Market Pantry x 1.09 Winn-Dixie Eggland's Best x 2.50 2 for $5.00 MO Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Apple Market Best Choice x 0.49 limit 1 C&R Supermarket Prairie Farm 1.99 Best Choice x 0.57 Country Mart Best Choice x 0.49 limit 1 Dierberg's Eggland's Best x 2.50

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 380 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MO Fresh Thyme Fresh Thyme x 0.88 (cont) G&W Foods Best Choice x 0.99 brown Eggland's Best x 2.49 Gerbe's Dillon's x 0.99 local Simple Truth x 3.49 18-pack Simple Truth x 2.50 2.50 2 for $5.00 Simple Truth x 3.49 Harp's Hiland 1.99 Prairie Farms 1.99 Hen House Eggland's Best x 2.49 Hy-Vee Hy-Vee x 0.48 limit 2 Hy-Vee 2.68 4.29 Eggland's Best x 2.50 2 for $5.00 Anderson Erickson 2.99 IGA Stores IL/IN IGA x 0.39 Kroger Central Kroger x 0.79 2.99 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Kroger Delta Kroger x 0.79 Simple Truth x 3.49 18-pack Simple Truth x 3.49 Lucky's Market Lucky's Market x 2.50 2 for $5.00 Moser's Best Choice x 0.49 w/ coupon; L1 Natural Grocers Horizon 3.79 organic Prenger's Best Choice x 0.50 limit 2 Best Choice x 0.67 Price Chopper Hiland 2.09 Anderson Erickson 2.69 Eggland's Best x 2.49 Pyramid Foods Hiland 3.29 Best Choice x 2.29 Schnuck's Schnuck's x 0.69 limit 1 Shop'n Save Shoppers Value x 1.49 Wild Harvest x 3.69 Sprout's Sprout's x 2.00 2 for $4.00

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 381 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MO Sun Fresh Best Choice x 0.39 limit 1 (cont) n/i x 0.69 Target Market Pantry x 0.99 Wood's Best Choice x 0.99 Egg Beaters 3.29 5.29 NM Albertsons SW Better'n Eggs 4.49 Pete & Gerry's x 3.99 Nellie's x 2.99 free-range Lucerne x 0.99 1.49 limit 4 Lucerne x 1.49 1.89 Eggland's Best x 2.50 2 for $5.00 Basha's Basha's x 0.88 limit 2 El Super n/i x 1.97 or brown Food King Shurfine x 0.77 0.91 John Brooks Plains 2.19 3.29 King Soopers King Soopers x 0.99 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Kroger 2.99 Alfresco x 4.99 pasture Lawrence Bros. Gandy's 2.50 2 for $5.00 Lowe's Shurfine x 1.19 Natural Grocers Horizon 3.79 organic Safeway Denver Lucerne 4.99 Lucerne x 1.49 limit 4 Lucerne x 0.99 limit 2 Open Nature x 2.50 2 for $5.00 Eggland's Best x 2.50 2 for $5.00 NestFresh x 3.49 Smith's Smith's x 0.79 limit 4 Simple Truth x 3.99 18-pack Simple Truth x 3.49 3.49 Simple Truth x 2.50 2.50 2 for $ Kroger 2.99 Sprout's Sprout's x 2.00 2 for $4.00 Target Market Pantry x 1.29

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 382 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. OK Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 ALDI Simply Nature x 3.49 limit 6 Country Mart Best Choice x 0.49 limit 1 Dollar General Mrkt n/i x 0.75 Harp's Hiland 1.99 Prairie Farms 1.99 Homeland Best Choice x 0.79 Market Square Plains 3.29 Natural Grocers Horizon 3.79 organic Pyramid Foods Hiland 3.29 Best Choice x 2.29 Rehkopf's Oak Farms 3.00 Sprout's Sprout's x 2.00 2 for $4.00 Target Market Pantry x 1.09 United of OK Best Choice x 0.79 Warehouse Mrkt Warehouse x 1.25 TX Albertsons HoustonFarmhouse x 3.00 2 for $6.00 Eggland's Best x 3.00 2 for $6.00 O Organics x 3.99 Born Free x 2.50 free-range Born Free x 3.99 Pete & Gerry's x 3.99 Egg Beaters 2.50 2 for $5.00 Open Nature x 2.99 Albertsons SW Better'n Eggs 4.49 Pete & Gerry's x 3.99 Nellie's x 2.99 free-range Lucerne x 0.99 1.49 limit 4 Lucerne x 1.49 1.89 Eggland's Best x 2.50 2 for $5.00 ALDI Simply Nature x 3.49 limit 6 Brookshire's Brookshire's 2.50 2 for $5.00 Brookshire's x 1.50 2 for $3.00 Brookshire Bros. Brookshire Bros. x BOGO Eggland's Best x 2.50 2 for $5.00 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 383 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. TX Cash Saver Texas Nature's Best x 0.69 (cont) David's Brookshire Bros. x BOGO Eggland's Best x 2.50 2 for $5.00 El Rancho El Rancho x 1.50 w/$10 purchase;L1 El Rancho x 1.99 El Rio Grande Parade x 0.79 Oak Farm 2.29 El Super n/i x 1.97 or brown Fiesta Mart Fiesta x 0.99 w/$25 purchase;L2 Foodarama Eggland's Best x 1.39 w/$10 purchase;L2 Food King Shurfine x 0.77 0.91 H-E-B H-E-B 2.68 H-Mart Nature's Yoke x 2.99 Kroger Texas Kroger x 0.88 2.99 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Simple Truth x 2.99 2.99 La Fiesta Maxim's x 0.99 w/$10 purchase;L2 Lawrence Bros. Gandy's 2.50 2 for $5.00 Lowe's Shurfine x 1.19 Malone's Parade x 1.69 Parade x 0.99 Market Square Plains 3.29 Natural Grocers Horizon 3.79 organic Porter's Plains 3.29 Randall's Nellie's x 2.99 free-range Eggland's Best x 2.99 Pete & Gerry's x 3.99 Born Free x 2.50 free-range Lucerne 2.49 O Organics x 3.99 Egg Beaters 2.50 2 for $5.00 Open Nature x 2.99 Rehkopf's Oak Farms 3.00 Sellers Bros Kieke x 1.25 4 for $5.00 Sprout's Sprout's x 2.00 2 for $4.00 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 384 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. TX Sun Fresh Market Best Choice x 0.99 (cont) Oak Farms 3.29 Super 1 Foods Brookshire's x 1.48 Target Market Pantry x 1.09 Tom Thumb Organic Valley x 2.99 6-pack Better'n Eggs 2.79 Eggland's Best x 2.50 2 for $5.00 The Happy Egg x 4.49 free-range O Organics x 3.99 The Country Hen x 3.50 6-pack Oak Farms 1.99 Lucerne x 0.99 w/qualifying prchs Lucerne x 1.49 United Supermrkt Lucerne x 0.97 Vista SupermarketsPalins 3.45 UT Albertsons Mntn Eggland's Best x 3.50 2 for $7.00 Eggland's Best x 3.50 2 for $7.00 O Organics x 3.49 w/qualifying prchs O Organics x 3.99 Lucerne x 0.88 limit 2 Associated Foods Western Family x 0.89 Western Family x 1.29 Western Family x 1.50 2 for $3.00 Meadow Gold 1.89 Fresh Market Western Family x 0.89 1.59 Harmon's Harmon's x 2.99 King Soopers King Soopers x 0.99 Simple Truth x 3.99 18-pack Alfresco x 4.99 pasture Simple Truth x 3.99 Kroger 2.99 Natural Grocers Horizon 3.79 organic Ream's Western Family x 0.99 Meadow Gold 1.79 Ridley's Western Family x 1.47 Meadow Gold 1.87

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 385 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. UT Smith's Smith's x 0.79 limit 4 (cont) Simple Truth x 3.99 18-pack Simple Truth x 3.49 3.49 Simple Truth x 2.50 2.50 2 for $ Kroger 2.99 Sprout's Sprout's x 2.00 2 for $4.00 Stoke's Market Western Family x 0.89 1.59 Meadow Gold 1.89 Target Market Pantry x 1.29

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 386 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. SOUTHWESTERN U.S. - CA,HI,NV CA Albertsons SoCal Safest Choice x 3.49 pasteurized Lucerne x 2.50 2 for $5.00 Lucerne 2.79 ALDI Simply Nature x 3.49 limit 6 Baja Ranch n/i x 1.50 2 for $3.00 n/i x 1.50 brown; limit 4 Baron's Market Fluegge x 1.49 Alta Dena 2.99 Big Saver Foods Farmers Gems x 1.50 2 for $3.00 Farmers Gems x 1.99 Cardenas Rosemary Farm x 2.00 2 for $4.00 Ranch x 1.99 Chavez Chavez x 2.49 Dollar General Mrkt n/i x 1.50 El Super n/i x 1.97 or brown Food 4 Less Kroger x 0.79 limit 6 Kroger 2.99 Foodland Mercado n/i x 0.99 limit 1 n/i x 1.99 Gelson's Eggland's Best x 3.79 Happy Egg x 3.99 free-range Holiday Markets Barnstar x 2.99 Eggland's Best x 2.99 Nulaid x 2.50 2 for $5.00 K.V. Mart California Ranch x 1.79 or brown Jon's Marketplace n/i x 1.50 2 for $3.00 n/i x 1.99 single dozen Lucky Stores Barnstar x 3.99 Eggland's Best x 2.50 2 for $5.00 Market Essentials x 2.50 2 for $5.00 Sunnyside Farms 3.49 Mar-Val Foods Barnstar x 2.99 Eggland's Best x 2.99 Nulaid x 1.99 Crystal 2.49 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 387 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. CA Mi Pueblo California Ranch x 3.99 (cont) California Ranch x 1.99 Mollie Stones Clover 3.99 Santa Rosa x 1.99 Murphy's Markets Petaluma x 1.77 Northgate Gonzales x 2.00 2 for $4.00 California Ranch x 2.00 2 for $4.00 Nugget Markets Olivera x 2.50 local Bud's 3.99 Pavilions Safest Choice x 3.29 pasteurized Lucerne x 2.50 2 for $5.00 Lucerne 1.99 R-Ranch n/i x 0.99 n/i x 1.69 n/i x 1.25 4 for $5.00 Raley's Eggland's Best x 4.99 3.99 Raley's 4.99 Alfresco x 6.99 pasture Davidson's x 3.99 pasteurized The Country Hen x 3.99 6-pack Egg Beaters 3.99 Ralph's Kroger 3.69 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Alfresco x 4.99 pasture Ranch San Miguel Crystal 2.98 n/i x 1.28 Ray's Food Place Umpqua 2.49 Eberhard's 2.49 Rio Ranch California Ranch x 2.50 2 for $5.00 California Ranch x 1.79 Safeway NorCal Happy Egg x 4.99 free-range; L4 Lucerne 2.99 Horizon 3.99 organic Open Nature x 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 388 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. CA Save Mart Barnstar x 3.98 (cont) Eggland's Best x 2.98 Market Essentials x 2.88 Select Markets n/i x 1.79 Darigold 3.99 Alpenrose 3.99 Eggland's Best x 2.50 2 for $5.00 Smart & Final First Street x 0.99 limit 4 Sprout's Sprout's x 2.00 2 for $4.00 Stater Bros. Full Circle x 4.99 Knudsen 3.99 Happy Egg x 2.99 free-range Super A Foods Eggland's Best x 3.99 Super King n/i x 1.99 Superior Grocers n/i x 1.99 also brown n/i x 1.99 Target Market Pantry x 1.49 Vallarta Trafficanda x 1.67 3 for $5.00 Vons Safest Choice x 3.29 pasteurized Lucerne x 2.50 1.99 HI Don Quijote Ka Lei x 4.49 Island Ka Lei x 4.29 Island Foodland Meadow Gold 2.50 2 for $5.00 Island Grocery Akahi x 1.50 Mainland KTA Super Store Naturally Omega x 3.50 Mainland Willamette x 2.00 Mainland Nulaid 5.99 1916 Brand x 2.50 Mainland Safeway NorCal Happy Egg x 5.99 F; Mainland; L4 Lucerne 3.99 Horizon 4.99 organic Meadow Gold 2.99 Open Nature x 3.99 Target Market Pantry x 3.49 Times/Big Save Egg Beaters 2.50 3.69

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 389 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NV Albertsons Mntn Eggland's Best x 3.50 2 for $7.00 Eggland's Best x 3.50 2 for $7.00 O Organics x 3.49 w/qualifying prchs O Organics x 3.99 Lucerne x 0.88 limit 2 Albertsons SW Better'n Eggs 4.49 Pete & Gerry's x 3.99 Nellie's x 2.99 free-range Lucerne x 0.99 1.49 limit 4 Lucerne x 1.49 1.89 Eggland's Best x 2.50 2 for $5.00 Associated Foods Western Family x 1.50 2 for $3.00 Meadow Gold 1.89 Cardenas Rosemary Farm x 2.00 2 for $4.00 California Ranch x 1.99 Dollar General Mrkt n/i x 1.50 El Super n/i x 1.97 or brown Natural Grocers Horizon 3.79 organic Raley's Eggland's Best x 4.99 3.99 Raley's 4.99 Alfresco x 6.99 pasture Davidson's x 3.99 pasteurized The Country Hen x 3.99 6-pack Egg Beaters 3.99 Ridley's Western Family x 1.47 Meadow Gold 1.87 Safeway NorCal Happy Egg x 4.99 free-range; L4 Lucerne 2.99 Horizon 3.99 organic Open Nature x 2.99 Scolari's Willamette x 0.99 limit 4 Model Dairy 4.99 Smart & Final First Street x 0.99 limit 4 Smith's Smith's x 0.79 limit 4 Simple Truth x 3.99 18-pack Simple Truth x 3.49 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 390 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NV Smith's Simple Truth x 2.50 2.50 2 for $ (cont) (continued) Kroger 2.99 Sprout's Sprout's x 2.00 2 for $4.00 Target Market Pantry x 1.29 Vons Safest Choice x 3.29 pasteurized

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 391 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. NORTHWESTERN U.S. - AK,ID,MT,OR,WA,WY AK AC Value Center Wild Harvest x 4.50 2 for $9.00 Essential Everyday x x 2 for $4.00 Darigold 4.98 Alaskan & Proud Western Family x 0.98 limit 3 Eggland's Best x 2.98 Egg Beaters 3.78 Darigold 4.95 Carrs/Safeway Lucerne x 0.99 limit 2 Lucerne 3.99 Open Nature x .50 off limit 2 Fred Meyer Fred Meyer x 1.29 limit 2 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Mountain Dairy 2.99 Meyers Group IGA n/i x 0.89 Sitka Seamart Darigold 5.99 Three Bears Darigold 5.50 ID Albertsons Mntn Eggland's Best x 3.50 2 for $7.00 Eggland's Best x 3.50 2 for $7.00 O Organics x 3.49 w/qualifying prchs O Organics x 3.99 Lucerne x 0.88 limit 2 Associated Foods Western Family x 0.89 Western Family x 1.29 Meadow Gold 1.89 Family Foods Western Family x 0.69 Fred Meyer Fred Meyer x 0.99 limit 2 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Mountain Dairy 2.99 Harvest Foods Western Family x 0.79 IGA Markets n/i x 0.99 Natural Grocers Horizon 3.79 organic Ridley's Western Family x 1.47 Meadow Gold 1.87 U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 392 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. Rosauer's Rosauer's x 0.69 Safeway Seattle Lucerne x 0.88 limit 2 Lucerne 3.49 Open Nature x .50 off limit 2 Smith's Smith's x 0.79 limit 4 Simple Truth x 3.99 18-pack Simple Truth x 3.49 3.49 Simple Truth x 2.50 2.50 2 for $ Kroger 2.99 Stoke's Market Western Family x 0.89 1.59 Meadow Gold 1.89 Super 1 Foods Western Family x 0.38 limit 1 Meadow Gold 2.88 Target Market Pantry x 1.09 Yoke's Fresh Yoke's Fresh x 0.78 limit 3 Cherry Lane x 2.49 MT Albertsons Mntn Eggland's Best x 3.50 2 for $7.00 Eggland's Best x 3.50 2 for $7.00 O Organics x 3.49 w/qualifying prchs O Organics x 3.99 Lucerne x 0.88 limit 2 ALDI Simply Nature x 3.49 limit 6 Associated Foods Western Family x 0.89 Western Family x 1.29 Western Family x 1.50 2 for $3.00 Meadow Gold 1.89 Family Foods Western Family x 0.69 Harvest Foods Western Family x 0.79 IGA Markets n/i x 0.99 Lucky's Market Lucky's Market x 2.50 2 for $5.00 Natural Grocers Horizon 3.79 organic Reynold's Western Family x 0.99 1.59 Rosauer's Rosauer's x 0.69 Smith's Smith's x 0.79 limit 4 Simple Truth x 3.99 18-pack Simple Truth x 3.49 3.49

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 393 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. MT Smith's Simple Truth x 2.50 2.50 2 for $ (cont) (continued) Kroger 2.99 Stoke's Market Western Family x 0.89 1.59 Meadow Gold 1.89 Super 1 Foods Western Family x 0.38 limit 1 Meadow Gold 2.88 Three Bears Darigold 4.50 OR Albertsons Prtlnd Lucerne x 1.49 limit 2 Open Nature 3.99 Darigold 1.89 Associated Foods Western Family x 0.89 Western Family x 1.29 Meadow Gold 1.89 Family Foods Western Family x 0.69 Fred Meyer Fred Meyer x 0.99 limit 2 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Mountain Dairy 2.99 Harvest Foods Western Family x 0.79 IGA Markets n/i x 0.99 IGA Market Fresh Darigold 3.99 Eggland's Best x 2.50 2 for $5.00 Lamb's Market Willamette x 0.88 local; limit 2 Eggland's Best x 2.50 2 for $5.00 Darigold 3.99 local Eberhard's 3.99 local Alpenrose 3.99 local Market of Choice Eggland's Best x 1.99 McKay's Umpqua 2.00 3.49 Natural Grocers Horizon 3.79 organic New Seasons Stiebrs Farms x 3.99 18-pack Quality Food Cntr QFC x 0.99 local; limit 2 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Mountain Dairy 3.49 local

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 394 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. OR Ray's Food Place Umpqua 2.49 (cont) Eberhard's 2.49 Red Apple/Thriftwayn/i x 0.99 local Eggland's Best x 2.50 2 for $5.00 Darigold 3.99 local Rosauer's Rosauer's x 0.69 Roth's Stiebrs x 3.99 local Willamette x 1.50 local Safeway Portland Lucerne x 0.88 limit 2 Lucerne 3.49 Open Nature x .50 off limit 2 Select Markets n/i x 1.79 Darigold 3.99 Alpenrose 3.99 Eggland's Best x 2.50 2 for $5.00 Target Market Pantry x 1.09 WA Albertsons Prtlnd Lucerne x 1.49 limit 2 Open Nature 3.99 Darigold 1.89 Family Foods Western Family x 0.69 Fred Meyer Fred Meyer x 0.99 limit 2 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Mountain Dairy 2.99 Haggen's Haggen x BOGO local Haggen x 2.50 2 for $5.00 Safest Choice x 3.49 pasteurized Harvest Foods Western Family x 0.79 IGA Markets n/i x 0.99 IGA Market Fresh Darigold 3.99 Eggland's Best x 2.50 2 for $5.00 Island Pacific Cherry Lane x 0.99 Metropolitan Naturally Nested x 2.99 local Metropolitan x 2.99 Egg Beaters 2.99 Meyers Group IGA n/i x 0.79

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 395 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. WA Natural Grocers Horizon 3.79 organic (cont) New Seasons Stiebrs Farms x 3.99 18-pack PCC Natural Pasture Verde x 6.29 pastured Quality Food Cntr QFC x 0.99 local; limit 2 Simple Truth x 3.99 18-pack Simple Truth x 3.99 Mountain Dairy 3.49 local Red Apple/Thriftwayn/i x 0.99 local Eggland's Best x 2.50 2 for $5.00 Darigold 3.99 local Rosauer's Rosauer's x 0.69 Saar's Oakdell x 3.99 limit 2 Oakdell x 4.99 Safeway Portland Lucerne x 0.88 limit 2 Lucerne 3.49 Open Nature x .50 off limit 2 Safeway Seattle Lucerne x 0.88 limit 2 Lucerne 3.49 Open Nature x .50 off limit 2 Select Markets n/i x 1.79 Darigold 3.99 Alpenrose 3.99 Eggland's Best x 2.50 2 for $5.00 Super 1 Foods Western Family x 0.38 limit 1 Meadow Gold 2.88 Target Market Pantry x 1.09 The Markets Cherry Lane x 0.65 limit 3 Cherry Lane x BOGO Yoke's Fresh Yoke's Fresh x 0.78 limit 3 Cherry Lane x 2.49 WY Affiliated Foods MWShurfine x 0.89 Land O Lakes 1.99 Albertsons Mntn Eggland's Best x 3.50 2 for $7.00 Eggland's Best x 3.50 2 for $7.00 O Organics x 3.49 w/qualifying prchs

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 396 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Prices in $US per unit, effective November 05-25, 2014 SHELL EGGS & LIQUID EGG PRODUCTS

Conventional Shell Eggs Specialty Shell Eggs Liquid Egg Products Egg Size Cage-Free Omega-3 Organic Veg-Fed Liquid Egg Egg Nog State Supermarket Label White Conditions W B White B W B W B (cartoned) (non-alcoholic) JM XL LG MD 12 18 20 30 60 12 pack 12 18 12 12 pack 12 pack 16 oz. 32 oz. 32 oz. 64 oz. WY Albertsons Mntn O Organics x 3.99 (cont) (continued) Lucerne x 0.88 limit 2 Associated Foods Western Family x 0.89 Western Family x 1.29 Meadow Gold 1.89 Food Pride Our Family x 0.79 IGA Markets n/i x 0.99 King Soopers King Soopers x 0.99 Simple Truth x 3.99 18-pack Alfresco x 4.99 pasture Simple Truth x 3.99 Kroger 2.99 Lucky's Market Lucky's Market x 2.50 2 for $5.00 Natural Grocers Horizon 3.79 organic Ridley's Western Family x 0.87 1.47 Meadow Gold 1.87 Safeway Denver Lucerne 4.99 Lucerne x 1.49 limit 4 Lucerne x 0.99 limit 2 Open Nature x 2.50 2 for $5.00 Eggland's Best x 2.50 2 for $5.00 NestFresh x 3.49 Smith's Smith's x 0.79 limit 4 Simple Truth x 3.99 18-pack Simple Truth x 3.49 3.49 Simple Truth x 2.50 2.50 2 for $ Kroger 2.99

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2016) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 397 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NORTHEASTERN U.S. - CT,DC,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT CT ACME Markets n/i 10-12 whole turkey 49.99 8 4 Traditional Turkey Dinner n/i 10-12 whole turkey 69.99 8 8 Deluxe Signature Turkey Dinner Big Y n/i 2 rotisserie turkey breast 29.99 2-4 6 Holiday Meal n/i 2.5 boneless turkey 49.99 4-6 6 Holiday Meal Big Y 7 spiral-cut ham 59.99 8-10 6 Spiral Ham Dinner n/i 10-12 whole turkey 59.99 8-10 8 Turkey Dinner Market 32 Plainville Farms 10-12 ABF whole turkey 59.99 6-8 6 Turkey Dinner Price Chopper 5 boneless ham 39.99 4-6 3 Ham Dinner Price Chopper Plainville Farms 10-12 ABF whole turkey 59.99 6-8 6 Turkey Dinner Price Chopper 5 boneless ham 39.99 4-6 3 Ham Dinner ShopRite Butterball 10-12 whole turkey 49.99 8-10 5 Butterball Turkey Dinner Heritage Berkshire 8-10 ABF spiral-cut ham 54.99 8-10 4 Ham Dinner Stew Leonard's Shenandoah Valley 10-12 whole turkey 140.00 8 7 Complete Dinner Stop & Shop Supermarkets n/i 9-11 whole turkey 59.99 4-6 8 Holiday Turkey Dinner Stop & Shop 7-9 spiral-cut ham 59.99 4-6 6 Holiday Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Whole Foods North Atlantic Plainville Farms 3-4 ABF bone-in turkey brst 79.99 4 7 Complete Traditional Turkey Dinner for 4 Plainville Farms 2.5-3 ABF bnls turkey breast 69.99 4 4 Turkey Breast Meal for 4 Plainville Farms 1-2 ABF bnls turkey breast 39.99 2 6 Complete Traditional Turkey Dinner for 2 Plainville Farms 10-12 ABF whole turkey 129.99 8 6 Complete Traditional Turkey Dinner for 8 Plainville Farms 14-17 ABF whole turkey 169.99 12 6 Complete Traditional Turkey Dinner for 12 n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner Whole Foods Northeast n/i 14-16 whole turkey/ham 399.99 16-18 13 Grand Feast Dinner n/i 2 bnls turkey breast 59.99 6 2 Signature Turkey Dinner for 2 n/i 7-10 whole turkey 99.99 4 6 Signature Turkey Dinner for 4 n/i 10-12 whole turkey 164.99 8 6 Signature Turkey Dinner for 8 n/i 14-16 whole turkey 259.99 12 6 Signature Turkey Dinner for 12 n/i 10-12 organic whole turkey 199.99 8 6 Signature Turkey Dinner for 8 n/i 14-16 organic whole turkey 279.99 12 6 Signature Turkey Dinner for 12 n/i 10-12 smoked whole turkey 174.99 8 6 Signature Smoked Turkey Dinner for 8 n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Breast Dinner for 4 n/i 4 spiral-cut ham 169.99 3 8 Ham Dinner for 8 n/i 4-5 beef prime rib 179.99 4 6-8 Prime Rib Dinner DC Giant Food n/i 9-11 whole turkey 49.99 4-6 8 Holiday Turkey Dinner Giant 7-9 spiral-cut ham 49.99 4-6 6 Holiday Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 398 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) DC Harris Teeter Harris Teeter 7-9 spiral-cut ham 49.99 8-10 3 Ham Dinner (cont) Butterball 10-12 whole turkey 49.99 8-10 5 Turkey Dinner n/i 4 beef prime rib 49.99 6-8 3 Prime Rib Dinner Safeway - Eastern Jennie-O 10-12 whole turkey 49.99 4-6 4 Traditional Oven-Roasted Turkey Dinner Smithfield 6-8 spiral-cut ham 59.99 4-6 3 Spiral Cut Ham Dinner n/i 4-6 beef prime rib 79.99 4-6 3 Prime Rib Dinner Whole Foods - MidAtlantic n/i 13 whole turkey 89.99 6-8 6 Turkey Dinner n/i 16 whole turkey 169.99 6-8 6 Turkey Dinner n/i 10 organic whole turkey 99.99 6-8 6 Organic Turkey Dinner n/i 1.5 bnls turkey breast 45.00 2 5 Turkey Dinner for 2 n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Dinner for 4 n/i 7-8 spiral-cut ham 119.99 6-8 5 Spiral Ham Dinner n/i 2.5 leg of lamb 89.99 4 5 Roast Lamb Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner DE ACME Markets n/i 10-12 whole turkey 49.99 8 4 Traditional Turkey Dinner n/i 10-12 whole turkey 69.99 8 8 Deluxe Signature Turkey Dinner Fresh Grocer n/i 10-12 whole turkey 54.99 6-8 7 Roasted Turkey Dinner n/i 12-14 whole turkey 64.99 10-12 7 Roasted Turkey Dinner n/i 4 boneless ham 54.99 14-16 5 Boneless Ham Dinner n/i 1-2 beef filet mignon 99.99 6 4 Deluxe Filet Mignon Dinner n/i 2 CC pork loin 49.99 6-8 4 Deluxe Roasted Pork Dinner Perdue 2-3 roaster chicken 29.99 4-6 3 Perdue Oven Stuffer Chicken Dinner Giant Food n/i 9-11 whole turkey 49.99 4-6 8 Holiday Turkey Dinner Giant 7-9 spiral-cut ham 49.99 4-6 6 Holiday Ham Dinner Harris Teeter Harris Teeter 7-9 spiral-cut ham 49.99 8-10 3 Ham Dinner Butterball 10-12 whole turkey 49.99 8-10 5 Turkey Dinner n/i 4 beef prime rib 49.99 6-8 3 Prime Rib Dinner Safeway - Eastern Jennie-O 10-12 whole turkey 49.99 4-6 4 Traditional Oven-Roasted Turkey Dinner Smithfield 6-8 spiral-cut ham 59.99 4-6 3 Spiral Cut Ham Dinner n/i 4-6 beef prime rib 79.99 4-6 3 Prime Rib Dinner ShopRite Butterball 10-12 whole turkey 49.99 8-10 5 Butterball Turkey Dinner Heritage Berkshire 8-10 ABF spiral-cut ham 54.99 8-10 4 Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Weis Markets Butterball 10-12 whole turkey 69.99 8-10 9 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 9 Complete Ham Dinner n/i 10-12 whole turkey 59.99 8-10 9 Original Turkey Dinner n/i 3-4 boneless turkey breast 54.99 6-8 9 Boneless Turkey Breast Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 399 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) MA Big Y n/i 2 rotisserie turkey breast 29.99 2-4 6 Holiday Meal n/i 2.5 boneless turkey 49.99 4-6 6 Holiday Meal Big Y 7 spiral-cut ham 59.99 8-10 6 Spiral Ham Dinner n/i 10-12 whole turkey 59.99 8-10 8 Turkey Dinner Demoulas Market Basket Butterball 10-12 whole turkey 59.99 8-10 7 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 7 Spiral Ham Holiday Dinner Donelan's n/i 12-14 whole turkey 99.99 8-10 7 Turkey Dinner n/i 3 bnls turkey breast 79.99 6-8 7 Turkey Breast Dinner n/i 7-9 spiral-cut ham 79.99 8-10 4 Ham Dinner Market 32 Plainville Farms 10-12 ABF whole turkey 59.99 6-8 6 Turkey Dinner Price Chopper 5 boneless ham 39.99 4-6 3 Ham Dinner Price Chopper Plainville Farms 10-12 ABF whole turkey 59.99 6-8 6 Turkey Dinner Price Chopper 5 boneless ham 39.99 4-6 3 Ham Dinner Shaw's n/i 10-12 whole turkey 49.99 6-8 6 Homestyle Turkey Dinner Star Market n/i 10-12 whole turkey 59.99 6-8 6 Homestyle Turkey Dinner Stop & Shop Supermarkets n/i 9-11 whole turkey 59.99 4-6 8 Holiday Turkey Dinner Stop & Shop 7-9 spiral-cut ham 59.99 4-6 6 Holiday Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Tops Markets Butterball 10-12 whole turkey 79.99 8-10 7 Fresh Turkey Dinner Carando 7-8 spiral-cut ham 79.99 8-10 5 Ham Dinner Trucchi's Supermarkets Butterball 10-12 whole turkey 69.99 6-8 7 Traditional Turkey Dinner n/i 1.5-2 bone-in turkey breast 32.99 2-3 7 Mini Turkey Dinner Wegman's n/i 12-14 free range whole turkey 209.00 10-12 6 Roasted Turkey Dinner Plainville Farms 12-14 ABF whole turkey 109.00 10-12 6 Classic Turkey Dinner Plainville Farms 12-14 ABF whole turkey 145.00 10-12 6 Premium Turkey Dinner n/i 10-12 kosher whole turkey 175.00 8-10 6 Kosher Turkey Dinner Wegman's 7-8 spiral-cut ham 135.00 10-12 4 Ham Dinner Whole Foods North Atlantic Plainville Farms 3-4 ABF bone-in turkey brst 79.99 4 7 Complete Traditional Turkey Dinner for 4 Plainville Farms 2.5-3 ABF bnls turkey breast 69.99 4 4 Turkey Breast Meal for 4 Plainville Farms 1-2 ABF bnls turkey breast 39.99 2 6 Complete Traditional Turkey Dinner for 2 Plainville Farms 10-12 ABF whole turkey 129.99 8 6 Complete Traditional Turkey Dinner for 8 Plainville Farms 14-17 ABF whole turkey 169.99 12 6 Complete Traditional Turkey Dinner for 12 n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner MD ACME Markets n/i 10-12 whole turkey 49.99 8 4 Traditional Turkey Dinner n/i 10-12 whole turkey 69.99 8 8 Deluxe Signature Turkey Dinner Giant Eagle n/i 9-18 ABF whole turkey 89.99 6-8 7 Whole Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 400 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) MD Giant Food n/i 9-11 whole turkey 49.99 4-6 8 Holiday Turkey Dinner (cont) Giant 7-9 spiral-cut ham 49.99 4-6 6 Holiday Ham Dinner Harris Teeter Harris Teeter 7-9 spiral-cut ham 49.99 8-10 3 Ham Dinner Butterball 10-12 whole turkey 49.99 8-10 5 Turkey Dinner n/i 4 beef prime rib 49.99 6-8 3 Prime Rib Dinner Safeway - Eastern Jennie-O 10-12 whole turkey 49.99 4-6 4 Traditional Oven-Roasted Turkey Dinner Smithfield 6-8 spiral-cut ham 59.99 4-6 3 Spiral Cut Ham Dinner n/i 4-6 beef prime rib 79.99 4-6 3 Prime Rib Dinner ShopRite Butterball 10-12 whole turkey 49.99 8-10 5 Butterball Turkey Dinner Heritage Berkshire 8-10 ABF spiral-cut ham 54.99 8-10 4 Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Wegman's n/i 12-14 free range whole turkey 209.00 10-12 6 Roasted Turkey Dinner Plainville Farms 12-14 ABF whole turkey 109.00 10-12 6 Classic Turkey Dinner Plainville Farms 12-14 ABF whole turkey 145.00 10-12 6 Premium Turkey Dinner n/i 10-12 kosher whole turkey 175.00 8-10 6 Kosher Turkey Dinner Wegman's 7-8 spiral-cut ham 135.00 10-12 4 Ham Dinner Weis Markets Butterball 10-12 whole turkey 69.99 8-10 9 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 9 Complete Ham Dinner n/i 10-12 whole turkey 59.99 8-10 9 Original Turkey Dinner n/i 3-4 boneless turkey breast 54.99 6-8 9 Boneless Turkey Breast Dinner Whole Foods - MidAtlantic n/i 13 whole turkey 89.99 6-8 6 Turkey Dinner n/i 16 whole turkey 169.99 6-8 6 Turkey Dinner n/i 10 organic whole turkey 99.99 6-8 6 Organic Turkey Dinner n/i 1.5 bnls turkey breast 45.00 2 5 Turkey Dinner for 2 n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Dinner for 4 n/i 7-8 spiral-cut ham 119.99 6-8 5 Spiral Ham Dinner n/i 2.5 leg of lamb 89.99 4 5 Roast Lamb Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner ME Demoulas Market Basket Butterball 10-12 whole turkey 59.99 8-10 7 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 7 Spiral Ham Holiday Dinner Price Chopper Plainville Farms 10-12 ABF whole turkey 59.99 6-8 6 Turkey Dinner Price Chopper 5 boneless ham 39.99 4-6 3 Ham Dinner Shaw's n/i 10-12 whole turkey 49.99 6-8 6 Homestyle Turkey Dinner Whole Foods North Atlantic Plainville Farms 3-4 ABF bone-in turkey brst 79.99 4 7 Complete Traditional Turkey Dinner for 4 Plainville Farms 2.5-3 ABF bnls turkey breast 69.99 4 4 Turkey Breast Meal for 4 Plainville Farms 1-2 ABF bnls turkey breast 39.99 2 6 Complete Traditional Turkey Dinner for 2

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 401 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) ME Whole Foods North Atlantic Plainville Farms 10-12 ABF whole turkey 129.99 8 6 Complete Traditional Turkey Dinner for 8 (cont) (continued) Plainville Farms 14-17 ABF whole turkey 169.99 12 6 Complete Traditional Turkey Dinner for 12 n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner NH Demoulas Market Basket Butterball 10-12 whole turkey 59.99 8-10 7 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 7 Spiral Ham Holiday Dinner Shaw's n/i 10-12 whole turkey 49.99 6-8 6 Homestyle Turkey Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Whole Foods North Atlantic Plainville Farms 3-4 ABF bone-in turkey brst 79.99 4 7 Complete Traditional Turkey Dinner for 4 Plainville Farms 2.5-3 ABF bnls turkey breast 69.99 4 4 Turkey Breast Meal for 4 Plainville Farms 1-2 ABF bnls turkey breast 39.99 2 6 Complete Traditional Turkey Dinner for 2 Plainville Farms 10-12 ABF whole turkey 129.99 8 6 Complete Traditional Turkey Dinner for 8 Plainville Farms 14-17 ABF whole turkey 169.99 12 6 Complete Traditional Turkey Dinner for 12 n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner NJ ACME Markets n/i 10-12 whole turkey 49.99 8 4 Traditional Turkey Dinner n/i 10-12 whole turkey 69.99 8 8 Deluxe Signature Turkey Dinner McCaffrey's Markets n/i 16-18 whole turkey 169.99 14-16 9 McCaffrey's Gourmet Turkey Dinner n/i 16-18 whole turkey 109.99 14-16 2 McCaffrey's Complete Family Dinner n/i 12-14 whole turkey 109.99 8-10 7 McCaffrey's Complete Family Dinner n/i 12-14 whole turkey 85.99 8-10 2 McCaffrey's Complete Family Dinner n/i 2-3 bnls turkey breast 59.99 4-6 2 Roasted Turkey Breast Dinner Morton Williams n/i 12-14 whole turkey 159.00 4-8 5 Thanksgiving Complete Dinner n/i 12-14 ABF whole turkey 179.00 4-8 5 Thanksgiving Complete Dinner n/i 18-20 whole turkey 239.00 8-10 5 Thanksgiving Complete Dinner n/i 18-20 ABF whole turkey 269.00 8-10 5 Thanksgiving Complete Dinner n/i 22-25 whole turkey 259.00 10-15 5 Thanksgiving Complete Dinner n/i 22-25 ABF whole turkey 289.00 10-15 5 Thanksgiving Complete Dinner Murphy's Fresh Markets Butterball 10-12 whole turkey 99.99 8-10 10 Thanksgiving Turkey Dinner n/i 5-6 boneless ham 99.99 8-10 10 Thanksgiving Ham Dinner ShopRite Butterball 10-12 whole turkey 49.99 8-10 5 Butterball Turkey Dinner Heritage Berkshire 8-10 ABF spiral-cut ham 54.99 8-10 4 Ham Dinner Stop & Shop Supermarkets n/i 9-11 whole turkey 59.99 4-6 8 Holiday Turkey Dinner Stop & Shop 7-9 spiral-cut ham 59.99 4-6 6 Holiday Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Uncle Giuseppe's Bell & Evans 18-20 ABF whole turkey 299.00 12-15 7 Thanksgiving Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 402 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NJ Wegman's n/i 12-14 free range whole turkey 209.00 10-12 6 Roasted Turkey Dinner (cont) Plainville Farms 12-14 ABF whole turkey 109.00 10-12 6 Classic Turkey Dinner Plainville Farms 12-14 ABF whole turkey 145.00 10-12 6 Premium Turkey Dinner n/i 10-12 kosher whole turkey 175.00 8-10 6 Kosher Turkey Dinner Wegman's 7-8 spiral-cut ham 135.00 10-12 4 Ham Dinner Weis Markets Butterball 10-12 whole turkey 69.99 8-10 9 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 9 Complete Ham Dinner n/i 10-12 whole turkey 59.99 8-10 9 Original Turkey Dinner n/i 3-4 boneless turkey breast 54.99 6-8 9 Boneless Turkey Breast Dinner Whole Foods - MidAtlantic n/i 13 whole turkey 89.99 6-8 6 Turkey Dinner n/i 16 whole turkey 169.99 6-8 6 Turkey Dinner n/i 10 organic whole turkey 99.99 6-8 6 Organic Turkey Dinner n/i 1.5 bnls turkey breast 45.00 2 5 Turkey Dinner for 2 n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Dinner for 4 n/i 7-8 spiral-cut ham 119.99 6-8 5 Spiral Ham Dinner n/i 2.5 leg of lamb 89.99 4 5 Roast Lamb Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner Whole Foods Northeast n/i 14-16 whole turkey/ham 399.99 16-18 13 Grand Feast Dinner n/i 2 bnls turkey breast 59.99 6 2 Signature Turkey Dinner for 2 n/i 7-10 whole turkey 99.99 4 6 Signature Turkey Dinner for 4 n/i 10-12 whole turkey 164.99 8 6 Signature Turkey Dinner for 8 n/i 14-16 whole turkey 259.99 12 6 Signature Turkey Dinner for 12 n/i 10-12 organic whole turkey 199.99 8 6 Signature Turkey Dinner for 8 n/i 14-16 organic whole turkey 279.99 12 6 Signature Turkey Dinner for 12 n/i 10-12 smoked whole turkey 174.99 8 6 Signature Smoked Turkey Dinner for 8 n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Breast Dinner for 4 n/i 4 spiral-cut ham 169.99 3 8 Ham Dinner for 8 n/i 4-5 beef prime rib 179.99 4 6-8 Prime Rib Dinner NY ACME Markets n/i 10-12 whole turkey 49.99 8 4 Traditional Turkey Dinner n/i 10-12 whole turkey 69.99 8 8 Deluxe Signature Turkey Dinner DeCiccio & Sons n/i 10-12 ABF whole turkey 199.00 8-10 5 Fresh Turkey Gourmet Dinner n/i 12-14 ABF whole turkey 249.00 14-16 5 Fresh Larger Turkey Gourmet Dinner n/i 3-4 ABF bone-in turkey brst 199.00 8-10 5 Bone-in Turkey Breast Dinner n/i 3-5 beef tenderloin 259.00 6-8 5 Beef Tenderloin Dinner n/i 4-5 beef prime rib 259.00 6-8 5 Prime Rib Roast Dinner n/i 3-5 spiral-cut 1/2 ham 199.00 10-12 5 Spiral Half Ham Dinner DeCiccio Family Markets Plainville Farms 14-16 ABF whole turkey 199.99 10-12 6 Turkey Dinner - Package 1 Plainville Farms 18-20 ABF whole turkey 239.99 16-20 6 Turkey Dinner - Package 2

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 403 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NY Gristede's n/i 10-12 whole turkey 129.99 6-8 9 Complete Thanksgiving Dinner (cont) Market 32 Plainville Farms 10-12 ABF whole turkey 59.99 6-8 6 Turkey Dinner Price Chopper 5 boneless ham 39.99 4-6 3 Ham Dinner Morton Williams n/i 12-14 whole turkey 159.00 4-8 5 Thanksgiving Complete Dinner n/i 12-14 ABF whole turkey 179.00 4-8 5 Thanksgiving Complete Dinner n/i 18-20 whole turkey 239.00 8-10 5 Thanksgiving Complete Dinner n/i 18-20 ABF whole turkey 269.00 8-10 5 Thanksgiving Complete Dinner n/i 22-25 whole turkey 259.00 10-15 5 Thanksgiving Complete Dinner n/i 22-25 ABF whole turkey 289.00 10-15 5 Thanksgiving Complete Dinner North Shore Farms n/i 2-3 bnls turkey meat 29.99 2 5 Dinner for 2 n/i 20 whole turkey 199.99 10 7 Dinner for 10 Price Chopper Plainville Farms 10-12 ABF whole turkey 59.99 6-8 6 Turkey Dinner Price Chopper 5 boneless ham 39.99 4-6 3 Ham Dinner ShopRite Butterball 10-12 whole turkey 49.99 8-10 5 Butterball Turkey Dinner Heritage Berkshire 8-10 ABF spiral-cut ham 54.99 8-10 4 Ham Dinner Stop & Shop Supermarkets n/i 9-11 whole turkey 59.99 4-6 8 Holiday Turkey Dinner Stop & Shop 7-9 spiral-cut ham 59.99 4-6 6 Holiday Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Tops Markets Butterball 10-12 whole turkey 79.99 8-10 7 Fresh Turkey Dinner Carando 7-8 spiral-cut ham 79.99 8-10 5 Ham Dinner Uncle Giuseppe's Bell & Evans 18-20 ABF whole turkey 299.00 12-15 7 Thanksgiving Dinner Wegman's n/i 12-14 free range whole turkey 209.00 10-12 6 Roasted Turkey Dinner Plainville Farms 12-14 ABF whole turkey 109.00 10-12 6 Classic Turkey Dinner Plainville Farms 12-14 ABF whole turkey 145.00 10-12 6 Premium Turkey Dinner n/i 10-12 kosher whole turkey 175.00 8-10 6 Kosher Turkey Dinner Wegman's 7-8 spiral-cut ham 135.00 10-12 4 Ham Dinner Weis Markets Butterball 10-12 whole turkey 69.99 8-10 9 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 9 Complete Ham Dinner n/i 10-12 whole turkey 59.99 8-10 9 Original Turkey Dinner n/i 3-4 boneless turkey breast 54.99 6-8 9 Boneless Turkey Breast Dinner Whole Foods Northeast n/i 14-16 whole turkey/ham 399.99 16-18 13 Grand Feast Dinner n/i 2 bnls turkey breast 59.99 6 2 Signature Turkey Dinner for 2 n/i 7-10 whole turkey 99.99 4 6 Signature Turkey Dinner for 4 n/i 10-12 whole turkey 164.99 8 6 Signature Turkey Dinner for 8 n/i 14-16 whole turkey 259.99 12 6 Signature Turkey Dinner for 12 n/i 10-12 organic whole turkey 199.99 8 6 Signature Turkey Dinner for 8 n/i 14-16 organic whole turkey 279.99 12 6 Signature Turkey Dinner for 12

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 404 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NY Whole Foods Northeast n/i 10-12 smoked whole turkey 174.99 8 6 Signature Smoked Turkey Dinner for 8 (cont) (continued) n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Breast Dinner for 4 n/i 4 spiral-cut ham 169.99 3 8 Ham Dinner for 8 n/i 4-5 beef prime rib 179.99 4 6-8 Prime Rib Dinner PA ACME Markets n/i 10-12 whole turkey 49.99 8 4 Traditional Turkey Dinner n/i 10-12 whole turkey 69.99 8 8 Deluxe Signature Turkey Dinner Fresh Grocer n/i 10-12 whole turkey 54.99 6-8 7 Roasted Turkey Dinner n/i 12-14 whole turkey 64.99 10-12 7 Roasted Turkey Dinner n/i 4 boneless ham 54.99 14-16 5 Boneless Ham Dinner n/i 1-2 beef filet mignon 99.99 6 4 Deluxe Filet Mignon Dinner n/i 2 CC pork loin 49.99 6-8 4 Deluxe Roasted Pork Dinner Perdue 2-3 roaster chicken 29.99 4-6 3 Perdue Oven Stuffer Chicken Dinner Giant Eagle n/i 9-18 ABF whole turkey 89.99 6-8 7 Whole Turkey Dinner Giant Food Stores n/i 9-11 whole turkey 59.99 4-6 8 Holiday Turkey Dinner Giant 7-9 spiral-cut ham 59.99 4-6 6 Holiday Ham Dinner Karn's Quality Foods Jennie-O 4-6 bone-in turkey breast 54.99 6-8 5 Complete Turkey Dinner Kunzler 5 boneless ham 54.99 6-8 5 Complete Ham Dinner Kuhn's Market Butterball 10-12 whole turkey 59.99 6-8 4 Turkey Dinner Landis Supermarkets Butterball 10-12 whole turkey 79.99 8-10 5 Homestyle Holiday Turkey Dinner McCaffrey's Markets n/i 16-18 whole turkey 169.99 14-16 9 McCaffrey's Gourmet Turkey Dinner n/i 16-18 whole turkey 109.99 14-16 2 McCaffrey's Complete Family Dinner n/i 12-14 whole turkey 109.99 8-10 7 McCaffrey's Complete Family Dinner n/i 12-14 whole turkey 85.99 8-10 2 McCaffrey's Complete Family Dinner n/i 2-3 bnls turkey breast 59.99 4-6 2 Roasted Turkey Breast Dinner Price Chopper Plainville Farms 10-12 ABF whole turkey 59.99 6-8 6 Turkey Dinner Price Chopper 5 boneless ham 39.99 4-6 3 Ham Dinner ShopRite Butterball 10-12 whole turkey 49.99 8-10 5 Butterball Turkey Dinner Heritage Berkshire 8-10 ABF spiral-cut ham 54.99 8-10 4 Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Tops Markets Butterball 10-12 whole turkey 79.99 8-10 7 Fresh Turkey Dinner Carando 7-8 spiral-cut ham 79.99 8-10 5 Ham Dinner Wegman's n/i 12-14 free range whole turkey 209.00 10-12 6 Roasted Turkey Dinner Plainville Farms 12-14 ABF whole turkey 109.00 10-12 6 Classic Turkey Dinner Plainville Farms 12-14 ABF whole turkey 145.00 10-12 6 Premium Turkey Dinner n/i 10-12 kosher whole turkey 175.00 8-10 6 Kosher Turkey Dinner Wegman's 7-8 spiral-cut ham 135.00 10-12 4 Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 405 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) PA Weis Markets Butterball 10-12 whole turkey 69.99 8-10 9 Complete Turkey Dinner (cont) n/i 7-9 spiral-cut ham 59.99 8-10 9 Complete Ham Dinner n/i 10-12 whole turkey 59.99 8-10 9 Original Turkey Dinner n/i 3-4 boneless turkey breast 54.99 6-8 9 Boneless Turkey Breast Dinner Whole Foods - MidAtlantic n/i 13 whole turkey 89.99 6-8 6 Turkey Dinner n/i 16 whole turkey 169.99 6-8 6 Turkey Dinner n/i 10 organic whole turkey 99.99 6-8 6 Organic Turkey Dinner n/i 1.5 bnls turkey breast 45.00 2 5 Turkey Dinner for 2 n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Dinner for 4 n/i 7-8 spiral-cut ham 119.99 6-8 5 Spiral Ham Dinner n/i 2.5 leg of lamb 89.99 4 5 Roast Lamb Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner RI Dave's Marketplace n/i 12 whole turkey 119.95 6-8 7 Dave's Complete Turkey Dinner Shaw's n/i 10-12 whole turkey 49.99 6-8 6 Homestyle Turkey Dinner Stop & Shop Supermarkets n/i 9-11 whole turkey 59.99 4-6 8 Holiday Turkey Dinner Stop & Shop 7-9 spiral-cut ham 59.99 4-6 6 Holiday Ham Dinner Whole Foods North Atlantic Plainville Farms 3-4 ABF bone-in turkey brst 79.99 4 7 Complete Traditional Turkey Dinner for 4 Plainville Farms 2.5-3 ABF bnls turkey breast 69.99 4 4 Turkey Breast Meal for 4 Plainville Farms 1-2 ABF bnls turkey breast 39.99 2 6 Complete Traditional Turkey Dinner for 2 Plainville Farms 10-12 ABF whole turkey 129.99 8 6 Complete Traditional Turkey Dinner for 8 Plainville Farms 14-17 ABF whole turkey 169.99 12 6 Complete Traditional Turkey Dinner for 12 n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner VT Price Chopper Plainville Farms 10-12 ABF whole turkey 59.99 6-8 6 Turkey Dinner Price Chopper 5 boneless ham 39.99 4-6 3 Ham Dinner Shaw's n/i 10-12 whole turkey 49.99 6-8 6 Homestyle Turkey Dinner Tops Markets Butterball 10-12 whole turkey 79.99 8-10 7 Fresh Turkey Dinner Carando 7-8 spiral-cut ham 79.99 8-10 5 Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 406 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) SOUTHEASTERN U.S. - AL,FL,GA,KY,MS,NC,SC,TN,VA,WV AL Bruce's Foodland Butterball 10-12 whole turkey 59.99 6-8 3 Butterball Turkey Dinner n/i 7-9 spiral-cut 1/2 ham 59.99 6-8 3 Spiral Sliced Half Ham Dinner Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner Food Giant n/i 7 bnls turkey 109.09 15-18 5 Roasted or Smoked Turkey Dinner n/i 10-12 whole turkey 54.99 8-10 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 4-6 4 Turkey Dinner Special n/i 5-6 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner n/i 3 boneless sliced ham 36.99 4-6 4 Hickory Pit Ham Platter Greer's Markets Honeysuckle 10-12 whole turkey 43.85 4-6 3 Honeysuckle Roasted Turkey Dinner Hormel Cure 81 7-8 spiral-cut ham 46.85 4-6 3 Hormel Spiral Sliced Ham Dinner Ingle's Markets Butterball 10-12 whole turkey 55.98 6-8 4 Deluxe Turkey Dinner Butterball 10-12 whole turkey 45.98 6-8 2 Basic Turkey Dinner Butterball 4-6 bone-in turkey breast 55.98 4-6 4 Bone-in Breast Dinner n/i 6-8 pit ham 45.98 6-8 3 Pit Ham Dinner Kroger Atlanta Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Nashville Private Selection 10-13 whole turkey 44.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Piggly Wiggly Houchen's Hickory Pit 3 boneless ham 36.99 6-8 4 Premium Ham Platter Cracker Barrel 3 boneless turkey 38.99 6-8 4 Turkey Breast Platter n/i 5-6 spiral-cut ham 39.99 6-8 3 Spiral Ham Dinner n/i 10-12 whole turkey 54.99 6-8 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 6-8 3 Turkey Dinner Special Publix n/i 10-12 whole turkey 44.99 7-10 5 Turkey Dinner n/i 16-18 whole turkey 84.99 14-18 5 Turkey Dinner Boar's Head 4-5 boneless ham 54.99 7-10 5 Ham Dinner Ramey's Marketplace n/i 10-12 whole turkey 49.99 10-12 4 Premium Turkey Dinner n/i 8-10 spiral-cut ham 49.99 8-10 3 Premium Ham Dinner Rouses Supermarket n/i 10-12 whole turkey 79.99 4-6 10 Premium Dinner n/i 18-20 whole turkey 89.99 6-8 10 Premium Dinner n/i 8-10 bone-in turkey breast 79.99 4-6 10 Premium Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 407 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) AL Rouses Supermarket n/i 4-6 beef prime rib 139.99 4-6 10 Premium Dinner (cont) (continued) n/i 4-6 crown pork roast 119.99 4-6 10 Premium Dinner n/i 10-12 whole turkey 59.99 4-6 7 Traditional Dinner n/i 18-20 whole turkey 69.99 6-8 7 Traditional Dinner n/i 8-10 bone-in turkey breast 59.99 4-6 7 Traditional Dinner n/i 4-6 beef prime rib 119.99 4-6 7 Traditional Dinner n/i 4-6 crown pork roast 99.99 4-6 7 Traditional Dinner n/i 10-12 whole turkey 99.99 4-6 12 Deluxe Dinner n/i 18-20 whole turkey 109.99 6-8 12 Deluxe Dinner n/i 8-10 bone-in turkey breast 99.99 4-6 12 Deluxe Dinner n/i 4-6 beef prime rib 159.99 4-6 12 Deluxe Dinner n/i 4-6 crown pork roast 139.99 4-6 12 Deluxe Dinner Hormel Cure 81 10-12 spiral-cut ham 84.99 4-6 10 Premium Ham Dinner Hormel Cure 81 10-12 spiral-cut ham 64.99 4-6 7 Traditional Ham Dinner Hormel Cure 81 10-12 spiral-cut ham 104.99 4-6 12 Deluxe Ham Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Vowell's Marketplace n/i 10-12 whole turkey 49.99 6-8 5 Home Cooked Turkey Dinner n/i 5 shank ham 49.99 6-8 5 Home Cooked Ham Dinner Western Market Butterball 10-12 whole turkey 69.99 8-10 5 Deluxe Turkey Dinner n/i 8-10 spiral-cut ham 64.99 8-10 5 Deluxe Spiral Ham Dinner n/i 7 rotisserie turkey breast 39.99 2-4 3 Rotisserie Turkey Breast Dinner Winn-Dixie Butterball 10-12 whole turkey 39.99 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 45.99 6-8 3 Spiral Sliced Ham Dinner Whole Foods - South n/i 15 whole turkey 149.99 10-12 5 Turkey Dinner n/i 13 whole turkey 119.99 6-8 5 Turkey Dinner n/i 6-8 whole turkey 89.99 4 5 Turkey Dinner n/i 10 smoked whole turkey 119.99 6-8 5 Smoked Turkey Dinner n/i 11 organic whole turkey 139.99 6-8 4 Organic Turkey Dinner n/i 3 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner n/i 7 spiral-cut ham 119.99 6-8 5 Spiral Sliced Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 408 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) FL Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner Food Giant n/i 7 bnls turkey 109.09 15-18 5 Roasted or Smoked Turkey Dinner n/i 10-12 whole turkey 54.99 8-10 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 4-6 4 Turkey Dinner Special n/i 5-6 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner n/i 3 boneless sliced ham 36.99 4-6 4 Hickory Pit Ham Platter Greer's Markets Honeysuckle 10-12 whole turkey 43.85 4-6 3 Honeysuckle Roasted Turkey Dinner Hormel Cure 81 7-8 spiral-cut ham 46.85 4-6 3 Hormel Spiral Sliced Ham Dinner Harris Teeter Harris Teeter 7-9 spiral-cut ham 49.99 8-10 3 Ham Dinner Butterball 10-12 whole turkey 49.99 8-10 5 Turkey Dinner n/i 4 beef prime rib 49.99 6-8 3 Prime Rib Dinner Harvey's Supermarkets Butterball 10-12 whole turkey 38.98 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 44.98 6-8 3 Spiral Sliced Ham Dinner Hitchcock's Markets Butterball 10-12 whole turkey 45.99 6-8 2 Traditional Turkey Dinner Butterball 10-12 whole turkey 65.99 8-10 5 Deluxe Turkey Dinner Butterball 4 bone-in turkey breast 55.99 6-8 6 Deluxe Turkey Breast Dinner n/i 6 boneless ham 49.99 6-8 3 Holiday Sliced Ham Dinner n/i 6-7 spiral-cut ham 49.99 6-8 3 Holiday Spiral Ham Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner Piggly Wiggly Houchen's Hickory Pit 3 boneless ham 36.99 6-8 4 Premium Ham Platter Cracker Barrel 3 boneless turkey 38.99 6-8 4 Turkey Breast Platter n/i 5-6 spiral-cut ham 39.99 6-8 3 Spiral Ham Dinner n/i 10-12 whole turkey 54.99 6-8 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 6-8 3 Turkey Dinner Special Publix n/i 10-12 whole turkey 44.99 7-10 5 Turkey Dinner n/i 16-18 whole turkey 84.99 14-18 5 Turkey Dinner Boar's Head 4-5 boneless ham 54.99 7-10 5 Ham Dinner Safeway - Florida Jennie-O 10-12 whole turkey 49.99 4-6 4 Traditional Oven-Roasted Turkey Dinner Smithfield 6-8 spiral-cut ham 59.99 4-6 3 Spiral Cut Ham Dinner n/i 4-6 beef prime rib 79.99 4-6 3 Prime Rib Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Winn-Dixie Butterball 10-12 whole turkey 39.99 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 45.99 6-8 3 Spiral Sliced Ham Dinner - FL n/i 10-12 whole turkey 119.99 6-8 3 Basic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 3 Organic Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 409 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) FL Whole Foods Market - FL n/i 10-12 whole turkey/spiral ham 229.99 6-8 6 Deluxe Dinner Package (cont) (continued) n/i 4 bone-in turkey breast 69.99 4 4 Roasted Turkey Breast Meal for 4 n/i 5 beef prime rib 179.99 6-8 4 Prime Rib Meal GA Bi-Lo Butterball 10-12 whole turkey 39.99 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 45.99 6-8 3 Spiral Sliced Ham Dinner Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner Food City Butterball 10-12 whole turkey 48.99 4-6 5 Classic Turkey Dinner Butterball 10-12 whole turkey 68.99 8-10 5 Classic Turkey Dinner Butterball 16-18 whole turkey 75.99 12-14 5 Big Turkey Dinner Butterball 4 bone-in turkey breast 40.99 4-6 5 Turkey Breast Dinner Butterball 4 bone-in turkey breast 60.99 6-8 5 Turkey Breast Dinner Food City 7-9 spiral-cut ham 54.99 4-6 5 Spiral Ham Dinner Food City 7-9 spiral-cut ham 74.99 8-10 5 Spiral Ham Dinner n/i 2.5 rotisserie chicken 21.99 4-6 4 Rotisserie Chicken Dinner Food Giant n/i 7 bnls turkey 109.09 15-18 5 Roasted or Smoked Turkey Dinner n/i 10-12 whole turkey 54.99 8-10 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 4-6 4 Turkey Dinner Special n/i 5-6 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner n/i 3 boneless sliced ham 36.99 4-6 4 Hickory Pit Ham Platter Food Pride n/i 10-12 whole turkey 49.99 4-6 2 Turkey Dinner n/i 10-12 whole turkey 64.99 6-8 5 Deluxe Turkey Dinner n/i 6 sliced ham 59.99 4-6 3 Ham Dinner Galaxy Food Centers n/i 5 rotisserie turkey breast 39.99 4-6 5 Rotisserie Turkey Breast Meal n/i 8-10 whole turkey 42.99 4-6 4 Turkey Dinner n/i 10-12 whole turkey 53.99 6-8 6 Deluxe Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Complete Ham Dinner n/i 3 rotisserie chicken 22.99 2-4 4 Rotisserie Chicken Dinner Harris Teeter Harris Teeter 7-9 spiral-cut ham 49.99 8-10 3 Ham Dinner Butterball 10-12 whole turkey 49.99 8-10 5 Turkey Dinner n/i 4 beef prime rib 49.99 6-8 3 Prime Rib Dinner Harvey's Supermarkets Butterball 10-12 whole turkey 38.98 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 44.98 6-8 3 Spiral Sliced Ham Dinner IGA Food Stores n/i 8-10 whole turkey 44.99 6-8 6 Fully Cooked Turkey Dinner n/i 6-8 spiral-cut ham 44.99 6-8 5 Spiral Sliced Ham Dinner Ingle's Markets Butterball 10-12 whole turkey 55.98 6-8 4 Deluxe Turkey Dinner Butterball 10-12 whole turkey 45.98 6-8 2 Basic Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 410 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) GA Ingle's Markets Butterball 4-6 bone-in turkey breast 55.98 4-6 4 Bone-in Breast Dinner (cont) (continued) n/i 6-8 pit ham 45.98 6-8 3 Pit Ham Dinner Kroger Atlanta Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner Piggly Wiggly Atlanta n/i 12-14 whole turkey 44.99 6-8 5 Turkey Dinner n/i 8 spiral-cut ham 54.99 6-8 5 Ham Dinner Piggly Wiggly Houchen's Hickory Pit 3 boneless ham 36.99 6-8 4 Premium Ham Platter Cracker Barrel 3 boneless turkey 38.99 6-8 4 Turkey Breast Platter n/i 5-6 spiral-cut ham 39.99 6-8 3 Spiral Ham Dinner n/i 10-12 whole turkey 54.99 6-8 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 6-8 3 Turkey Dinner Special Publix n/i 10-12 whole turkey 44.99 7-10 5 Turkey Dinner n/i 16-18 whole turkey 84.99 14-18 5 Turkey Dinner Boar's Head 4-5 boneless ham 54.99 7-10 5 Ham Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Winn-Dixie Butterball 10-12 whole turkey 39.99 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 45.99 6-8 3 Spiral Sliced Ham Dinner Whole Foods - South n/i 15 whole turkey 149.99 10-12 5 Turkey Dinner n/i 13 whole turkey 119.99 6-8 5 Turkey Dinner n/i 6-8 whole turkey 89.99 4 5 Turkey Dinner n/i 10 smoked whole turkey 119.99 6-8 5 Smoked Turkey Dinner n/i 11 organic whole turkey 139.99 6-8 4 Organic Turkey Dinner n/i 3 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner n/i 7 spiral-cut ham 119.99 6-8 5 Spiral Sliced Ham Dinner KY Cox IGA Supermarkets n/i 4-5 boneless ham 39.99 8-12 5 Traditional Ham Dinner n/i 8-10 spiral-cut ham 79.99 12-16 5 Deluxe Ham Dinner n/i 10-12 whole turkey 59.99 8-12 6 Traditional Turkey Dinner n/i 16-18 whole turkey 89.99 12-16 6 Deluxe Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 411 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) KY Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner (cont) n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner E. W. James & Sons n/i 10-12 whole turkey 54.99 6-8 2 Turkey Dinner n/i 10-12 whole turkey 79.99 8-10 6 Complete Turkey Dinner n/i 5-7 spiral-cut ham 56.99 6-8 2 Spiral Ham Dinner n/i 5-7 spiral-cut ham 79.99 8-10 6 Complete Spiral Ham Dinner Food City Butterball 10-12 whole turkey 48.99 4-6 5 Classic Turkey Dinner Butterball 10-12 whole turkey 68.99 8-10 5 Classic Turkey Dinner Butterball 16-18 whole turkey 75.99 12-14 5 Big Turkey Dinner Butterball 4 bone-in turkey breast 40.99 4-6 5 Turkey Breast Dinner Butterball 4 bone-in turkey breast 60.99 6-8 5 Turkey Breast Dinner Food City 7-9 spiral-cut ham 54.99 4-6 5 Spiral Ham Dinner Food City 7-9 spiral-cut ham 74.99 8-10 5 Spiral Ham Dinner n/i 2.5 rotisserie chicken 21.99 4-6 4 Rotisserie Chicken Dinner Food Giant n/i 7 bnls turkey 109.09 15-18 5 Roasted or Smoked Turkey Dinner n/i 10-12 whole turkey 54.99 8-10 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 4-6 4 Turkey Dinner Special n/i 5-6 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner n/i 3 boneless sliced ham 36.99 4-6 4 Hickory Pit Ham Platter Food Rite n/i 6-7 bone-in turkey breast 29.99 2-4 2 Kitchen Kreations Turkey Breast Dinner n/i 10-12 whole turkey 39.99 4-6 3 Kitchen Kreations Signature Dinner n/i 12-14 whole turkey 59.99 6-8 5 Kitchen Kreations Deluxe Dinner n/i 6-7 spiral-cut ham 49.99 6-8 4 Kitchen Kreations Spiral Ham Dinner Foodland n/i 12-14 whole turkey/breast 69.99 10-12 5 The More the Merrier n/i 5-6 boneless ham 69.99 10-12 5 The More the Merrier n/i 8 boneless ham 69.99 10-12 5 The More the Merrier n/i 10-12 whole turkey 54.99 8-10 6 The Dinner with all the Fixins n/i 10-14 2 bone-in turkey breast 54.99 8-10 6 The Dinner with all the Fixins n/i 5-7 bone-in turkey breast 44.99 6-8 6 Just the Basics n/i 5 boneless ham 44.99 6-8 6 Just the Basics Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner Galaxy Food Centers n/i 5 rotisserie turkey breast 39.99 4-6 5 Rotisserie Turkey Breast Meal n/i 8-10 whole turkey 42.99 4-6 4 Turkey Dinner n/i 10-12 whole turkey 53.99 6-8 6 Deluxe Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Complete Ham Dinner n/i 3 rotisserie chicken 22.99 2-4 4 Rotisserie Chicken Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 412 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) KY IGA Houchen's n/i 10-12 whole turkey 49.99 6-8 5 Traditional Turkey Dinner (cont) Gabe's Own 7-9 spiral-cut ham 48.99 6-8 4 Gabe's Spiral Sliced Ham Dinner n/i 2 boneless turkey breast 33.99 4 4 Rotisserie Turkey Dinner Kroger Cincinnati Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Delta Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Louisville Private Selection 10-13 whole turkey 54.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Mid-Atlantic Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Nashville Private Selection 10-13 whole turkey 44.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner Meijer Butterball 10-12 whole turkey 49.99 6-8 6 Thanksgiving Dinner Piggly Wiggly Houchen's Hickory Pit 3 boneless ham 36.99 6-8 4 Premium Ham Platter Cracker Barrel 3 boneless turkey 38.99 6-8 4 Turkey Breast Platter n/i 5-6 spiral-cut ham 39.99 6-8 3 Spiral Ham Dinner n/i 10-12 whole turkey 54.99 6-8 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 6-8 3 Turkey Dinner Special Remke Markets n/i 10-12 whole turkey 44.99 4-6 7 Small Turkey Dinner n/i 10-12 whole turkey 69.99 8-10 7 Family Size Turkey Dinner n/i 10-12 whole turkey 89.99 10-12 7 Large Family Size Turkey Dinner Smithfield 7-9 spiral-cut ham 59.99 8-10 7 Smithfield Spiral Sliced Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Town & Country Grocers n/i 10-12 whole turkey 49.95 4-6 3 Thanksgiving Turkey Dinner Town & Country Supermarkets n/i 10-12 whole turkey 49.95 4-6 3 Thanksgiving Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 413 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) KY Whole Foods - MidAtlantic n/i 13 whole turkey 89.99 6-8 6 Turkey Dinner (cont) n/i 16 whole turkey 169.99 6-8 6 Turkey Dinner n/i 10 organic whole turkey 99.99 6-8 6 Organic Turkey Dinner n/i 1.5 bnls turkey breast 45.00 2 5 Turkey Dinner for 2 n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Dinner for 4 n/i 7-8 spiral-cut ham 119.99 6-8 5 Spiral Ham Dinner n/i 2.5 leg of lamb 89.99 4 5 Roast Lamb Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner MS Food Giant n/i 7 bnls turkey 109.09 15-18 5 Roasted or Smoked Turkey Dinner n/i 10-12 whole turkey 54.99 8-10 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 4-6 4 Turkey Dinner Special n/i 5-6 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner n/i 3 boneless sliced ham 36.99 4-6 4 Hickory Pit Ham Platter Greer's Markets Honeysuckle 10-12 whole turkey 43.85 4-6 3 Honeysuckle Roasted Turkey Dinner Hormel Cure 81 7-8 spiral-cut ham 46.85 4-6 3 Hormel Spiral Sliced Ham Dinner Kroger Delta Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Piggly Wiggly Houchen's Hickory Pit 3 boneless ham 36.99 6-8 4 Premium Ham Platter Cracker Barrel 3 boneless turkey 38.99 6-8 4 Turkey Breast Platter n/i 5-6 spiral-cut ham 39.99 6-8 3 Spiral Ham Dinner n/i 10-12 whole turkey 54.99 6-8 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 6-8 3 Turkey Dinner Special Ramey's Marketplace n/i 10-12 whole turkey 49.99 10-12 4 Premium Turkey Dinner n/i 8-10 spiral-cut ham 49.99 8-10 3 Premium Ham Dinner Rouses Supermarket n/i 10-12 whole turkey 79.99 4-6 10 Premium Dinner n/i 18-20 whole turkey 89.99 6-8 10 Premium Dinner n/i 8-10 bone-in turkey breast 79.99 4-6 10 Premium Dinner n/i 4-6 beef prime rib 139.99 4-6 10 Premium Dinner n/i 4-6 crown pork roast 119.99 4-6 10 Premium Dinner n/i 10-12 whole turkey 59.99 4-6 7 Traditional Dinner n/i 18-20 whole turkey 69.99 6-8 7 Traditional Dinner n/i 8-10 bone-in turkey breast 59.99 4-6 7 Traditional Dinner n/i 4-6 beef prime rib 119.99 4-6 7 Traditional Dinner n/i 4-6 crown pork roast 99.99 4-6 7 Traditional Dinner n/i 10-12 whole turkey 99.99 4-6 12 Deluxe Dinner n/i 18-20 whole turkey 109.99 6-8 12 Deluxe Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 414 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) MS Rouses Supermarket n/i 8-10 bone-in turkey breast 99.99 4-6 12 Deluxe Dinner (cont) (continued) n/i 4-6 beef prime rib 159.99 4-6 12 Deluxe Dinner n/i 4-6 crown pork roast 139.99 4-6 12 Deluxe Dinner Hormel Cure 81 10-12 spiral-cut ham 84.99 4-6 10 Premium Ham Dinner Hormel Cure 81 10-12 spiral-cut ham 64.99 4-6 7 Traditional Ham Dinner Hormel Cure 81 10-12 spiral-cut ham 104.99 4-6 12 Deluxe Ham Dinner Superlo Foods n/i 10-12 whole turkey 49.99 10 4 Our Traditional Turkey Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Vowell's Marketplace n/i 10-12 whole turkey 49.99 6-8 5 Home Cooked Turkey Dinner n/i 5 shank ham 49.99 6-8 5 Home Cooked Ham Dinner Winn-Dixie Butterball 10-12 whole turkey 39.99 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 45.99 6-8 3 Spiral Sliced Ham Dinner Whole Foods - South n/i 15 whole turkey 149.99 10-12 5 Turkey Dinner n/i 13 whole turkey 119.99 6-8 5 Turkey Dinner n/i 6-8 whole turkey 89.99 4 5 Turkey Dinner n/i 10 smoked whole turkey 119.99 6-8 5 Smoked Turkey Dinner n/i 11 organic whole turkey 139.99 6-8 4 Organic Turkey Dinner n/i 3 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner n/i 7 spiral-cut ham 119.99 6-8 5 Spiral Sliced Ham Dinner NC Bi-Lo Butterball 10-12 whole turkey 39.99 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 45.99 6-8 3 Spiral Sliced Ham Dinner Carlie C's IGA n/i 9-11 whole turkey 35.99 2 Basic Holiday Dinner n/i 9-11 whole turkey 35.99 2 Basic Holiday Dinner n/i 9-11 whole turkey 49.99 4 Classic Holiday Dinner n/i 7-9 boneless ham 49.99 4 Classic Holiday Dinner n/i 9-11 whole turkey & ham 69.99 4 Deluxe Holiday Dinner Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner Farm Fresh Butterball 10 whole turkey 49.99 8-10 6 Holiday Turkey Dinner Boar's Head 5 sliced ham 49.99 8-10 6 Holiday Ham Dinner Food Pride n/i 10-12 whole turkey 49.99 4-6 2 Turkey Dinner n/i 10-12 whole turkey 64.99 6-8 5 Deluxe Turkey Dinner n/i 6 sliced ham 59.99 4-6 3 Ham Dinner Fresh Foods n/i 10-12 whole turkey 49.99 4-6 3 Turkey Dinner n/i 5 baked ham 39.99 4-6 3 Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 415 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NC Galaxy Food Centers n/i 5 rotisserie turkey breast 39.99 4-6 5 Rotisserie Turkey Breast Meal (cont) n/i 8-10 whole turkey 42.99 4-6 4 Turkey Dinner n/i 10-12 whole turkey 53.99 6-8 6 Deluxe Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Complete Ham Dinner n/i 3 rotisserie chicken 22.99 2-4 4 Rotisserie Chicken Dinner Harris Teeter Harris Teeter 7-9 spiral-cut ham 49.99 8-10 3 Ham Dinner Butterball 10-12 whole turkey 49.99 8-10 5 Turkey Dinner n/i 4 beef prime rib 49.99 6-8 3 Prime Rib Dinner Harvey's Supermarkets Butterball 10-12 whole turkey 38.98 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 44.98 6-8 3 Spiral Sliced Ham Dinner IGA Food Stores n/i 8-10 whole turkey 44.99 6-8 6 Fully Cooked Turkey Dinner n/i 6-8 spiral-cut ham 44.99 6-8 5 Spiral Sliced Ham Dinner Ingle's Markets Butterball 10-12 whole turkey 55.98 6-8 4 Deluxe Turkey Dinner Butterball 10-12 whole turkey 45.98 6-8 2 Basic Turkey Dinner Butterball 4-6 bone-in turkey breast 55.98 4-6 4 Bone-in Breast Dinner n/i 6-8 pit ham 45.98 6-8 3 Pit Ham Dinner Just $ave Foods n/i 7-9 spiral-cut 1/2 ham 39.99 6-8 3 Spiral Ham Dinner Butterball 4-7 bone-in turkey breast 44.99 6-8 3 Turkey Breast Dinner Butterball 10-12 whole turkey 49.99 6-8 4 Gourmet Turkey Dinner Butterball 8-10 whole turkey 44.99 6-8 4 Premium Turkey Dinner Kroger Mid-Atlantic Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lowes Foods Butterball 8-10 whole turkey 44.99 6-8 4 Premium Turkey Dinner Butterball 4-7 bone-in turkey breast 44.99 4-6 3 Turkey Breast Dinner Butterball 10-12 whole turkey 49.99 8-10 4 Gourmet Turkey Dinner Boar's Head 3.75 boneless turkey breast 49.99 4-6 4 Boar's Head Turkey Breast Dinner Boar's Head 5 boneless ham 49.99 4-6 4 Boar's Head Smoked Ham Dinner n/i 7-9 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner Piggly Wiggly Retail Butterball 12-14 whole turkey 69.99 8-10 9 Piggly Wiggly Supreme Turkey Dinner Butterball 10-12 whole turkey 39.99 4-6 2 Butterball Turkey Dinner n/i 6-7 bone-in turkey breast 29.99 4-6 2 Turkey Breast Dinner Kretschmar 3 boneless ham 34.99 4-6 2 Off the Bone Sliced Ham Dinner Publix n/i 10-12 whole turkey 44.99 7-10 5 Turkey Dinner n/i 16-18 whole turkey 84.99 14-18 5 Turkey Dinner Boar's Head 4-5 boneless ham 54.99 7-10 5 Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 416 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NC The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner (cont) n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Whole Foods - South n/i 15 whole turkey 149.99 10-12 5 Turkey Dinner n/i 13 whole turkey 119.99 6-8 5 Turkey Dinner n/i 6-8 whole turkey 89.99 4 5 Turkey Dinner n/i 10 smoked whole turkey 119.99 6-8 5 Smoked Turkey Dinner n/i 11 organic whole turkey 139.99 6-8 4 Organic Turkey Dinner n/i 3 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner n/i 7 spiral-cut ham 119.99 6-8 5 Spiral Sliced Ham Dinner SC Bi-Lo Butterball 10-12 whole turkey 39.99 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 45.99 6-8 3 Spiral Sliced Ham Dinner Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner Galaxy Food Centers n/i 5 rotisserie turkey breast 39.99 4-6 5 Rotisserie Turkey Breast Meal n/i 8-10 whole turkey 42.99 4-6 4 Turkey Dinner n/i 10-12 whole turkey 53.99 6-8 6 Deluxe Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Complete Ham Dinner n/i 3 rotisserie chicken 22.99 2-4 4 Rotisserie Chicken Dinner Harris Teeter Harris Teeter 7-9 spiral-cut ham 49.99 8-10 3 Ham Dinner Butterball 10-12 whole turkey 49.99 8-10 5 Turkey Dinner n/i 4 beef prime rib 49.99 6-8 3 Prime Rib Dinner Harvey's Supermarkets Butterball 10-12 whole turkey 38.98 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 44.98 6-8 3 Spiral Sliced Ham Dinner IGA Food Stores n/i 8-10 whole turkey 44.99 6-8 6 Fully Cooked Turkey Dinner n/i 6-8 spiral-cut ham 44.99 6-8 5 Spiral Sliced Ham Dinner Ingle's Markets Butterball 10-12 whole turkey 55.98 6-8 4 Deluxe Turkey Dinner Butterball 10-12 whole turkey 45.98 6-8 2 Basic Turkey Dinner Butterball 4-6 bone-in turkey breast 55.98 4-6 4 Bone-in Breast Dinner n/i 6-8 pit ham 45.98 6-8 3 Pit Ham Dinner Kroger Atlanta Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lowes Foods Butterball 8-10 whole turkey 44.99 6-8 4 Premium Turkey Dinner Butterball 4-7 bone-in turkey breast 44.99 4-6 3 Turkey Breast Dinner Butterball 10-12 whole turkey 49.99 8-10 4 Gourmet Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 417 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) SC Lowes Foods Boar's Head 3.75 boneless turkey breast 49.99 4-6 4 Boar's Head Turkey Breast Dinner (cont) (continued) Boar's Head 5 boneless ham 49.99 4-6 4 Boar's Head Smoked Ham Dinner n/i 7-9 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner Publix n/i 10-12 whole turkey 44.99 7-10 5 Turkey Dinner n/i 16-18 whole turkey 84.99 14-18 5 Turkey Dinner Boar's Head 4-5 boneless ham 54.99 7-10 5 Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Whole Foods - South n/i 15 whole turkey 149.99 10-12 5 Turkey Dinner n/i 13 whole turkey 119.99 6-8 5 Turkey Dinner n/i 6-8 whole turkey 89.99 4 5 Turkey Dinner n/i 10 smoked whole turkey 119.99 6-8 5 Smoked Turkey Dinner n/i 11 organic whole turkey 139.99 6-8 4 Organic Turkey Dinner n/i 3 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner n/i 7 spiral-cut ham 119.99 6-8 5 Spiral Sliced Ham Dinner TN Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner E. W. James & Sons n/i 10-12 whole turkey 54.99 6-8 2 Turkey Dinner n/i 10-12 whole turkey 79.99 8-10 6 Complete Turkey Dinner n/i 5-7 spiral-cut ham 56.99 6-8 2 Spiral Ham Dinner n/i 5-7 spiral-cut ham 79.99 8-10 6 Complete Spiral Ham Dinner Food City Butterball 10-12 whole turkey 48.99 4-6 5 Classic Turkey Dinner Butterball 10-12 whole turkey 68.99 8-10 5 Classic Turkey Dinner Butterball 16-18 whole turkey 75.99 12-14 5 Big Turkey Dinner Butterball 4 bone-in turkey breast 40.99 4-6 5 Turkey Breast Dinner Butterball 4 bone-in turkey breast 60.99 6-8 5 Turkey Breast Dinner Food City 7-9 spiral-cut ham 54.99 4-6 5 Spiral Ham Dinner Food City 7-9 spiral-cut ham 74.99 8-10 5 Spiral Ham Dinner n/i 2.5 rotisserie chicken 21.99 4-6 4 Rotisserie Chicken Dinner Food Country USA Honeysuckle 10-12 whole turkey 61.99 8-10 5 Grade A Hot Turkey Dinner Honeysuckle 10-12 whole turkey 46.99 8-10 5 Grade A Re-Heat Turkey Dinner Honeysuckle 16-18 whole turkey 89.99 12-14 5 Grade A Hot Turkey Dinner Honeysuckle 16-18 whole turkey 74.99 12-14 5 Grade A Re-Heat Turkey Dinner Butterball 4 bone-in turkey breast 54.99 6-8 5 Hot Turkey Breast Dinner Butterball 4 bone-in turkey breast 39.99 6-8 5 Re-Heat Turkey Breast Dinner Smithfield 8 spiral-cut ham 62.99 8-12 5 Hot Spiral Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 418 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) TN Food Country USA Smithfield 8 spiral-cut ham 47.99 8-12 5 Re-Heat Spiral Ham Dinner (cont) (continued) n/i 4-7 boneless ham 59.99 6-8 5 Old Fashioned Hot Ham Dinner n/i 4-7 boneless ham 44.99 6-8 5 Old Fashioned Re-Heat Ham Dinner n/i 1 rotisserie chicken 24.99 4-6 5 Rotisserie Chicken Dinner Food Giant n/i 7 bnls turkey 109.09 15-18 5 Roasted or Smoked Turkey Dinner n/i 10-12 whole turkey 54.99 8-10 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 4-6 4 Turkey Dinner Special n/i 5-6 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner n/i 3 boneless sliced ham 36.99 4-6 4 Hickory Pit Ham Platter Food Rite n/i 6-7 bone-in turkey breast 29.99 2-4 2 Kitchen Kreations Turkey Breast Dinner n/i 10-12 whole turkey 39.99 4-6 3 Kitchen Kreations Signature Dinner n/i 12-14 whole turkey 59.99 6-8 5 Kitchen Kreations Deluxe Dinner n/i 6-7 spiral-cut ham 49.99 6-8 4 Kitchen Kreations Spiral Ham Dinner IGA Houchen's n/i 10-12 whole turkey 49.99 6-8 5 Traditional Turkey Dinner Gabe's Own 7-9 spiral-cut ham 48.99 6-8 4 Gabe's Spiral Sliced Ham Dinner n/i 2 boneless turkey breast 33.99 4 4 Rotisserie Turkey Dinner Ingle's Markets Butterball 10-12 whole turkey 55.98 6-8 4 Deluxe Turkey Dinner Butterball 10-12 whole turkey 45.98 6-8 2 Basic Turkey Dinner Butterball 4-6 bone-in turkey breast 55.98 4-6 4 Bone-in Breast Dinner n/i 6-8 pit ham 45.98 6-8 3 Pit Ham Dinner Kroger Delta Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Mid-Atlantic Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Nashville Private Selection 10-13 whole turkey 44.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Publix n/i 10-12 whole turkey 44.99 7-10 5 Turkey Dinner n/i 16-18 whole turkey 84.99 14-18 5 Turkey Dinner Boar's Head 4-5 boneless ham 54.99 7-10 5 Ham Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 419 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) TN Sprout's Farmers Market n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal (cont) (continued) n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Superlo Foods n/i 10-12 whole turkey 49.99 10 4 Our Traditional Turkey Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Town & Country Grocers n/i 10-12 whole turkey 49.95 4-6 3 Thanksgiving Turkey Dinner Town & Country Supermarkets n/i 10-12 whole turkey 49.95 4-6 3 Thanksgiving Turkey Dinner Whole Foods - South n/i 15 whole turkey 149.99 10-12 5 Turkey Dinner n/i 13 whole turkey 119.99 6-8 5 Turkey Dinner n/i 6-8 whole turkey 89.99 4 5 Turkey Dinner n/i 10 smoked whole turkey 119.99 6-8 5 Smoked Turkey Dinner n/i 11 organic whole turkey 139.99 6-8 4 Organic Turkey Dinner n/i 3 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner n/i 7 spiral-cut ham 119.99 6-8 5 Spiral Sliced Ham Dinner VA Farm Fresh Butterball 10 whole turkey 49.99 8-10 6 Holiday Turkey Dinner Boar's Head 5 sliced ham 49.99 8-10 6 Holiday Ham Dinner Food City Butterball 10-12 whole turkey 48.99 4-6 5 Classic Turkey Dinner Butterball 10-12 whole turkey 68.99 8-10 5 Classic Turkey Dinner Butterball 16-18 whole turkey 75.99 12-14 5 Big Turkey Dinner Butterball 4 bone-in turkey breast 40.99 4-6 5 Turkey Breast Dinner Butterball 4 bone-in turkey breast 60.99 6-8 5 Turkey Breast Dinner Food City 7-9 spiral-cut ham 54.99 4-6 5 Spiral Ham Dinner Food City 7-9 spiral-cut ham 74.99 8-10 5 Spiral Ham Dinner n/i 2.5 rotisserie chicken 21.99 4-6 4 Rotisserie Chicken Dinner Food Country USA Honeysuckle 10-12 whole turkey 61.99 8-10 5 Grade A Hot Turkey Dinner Honeysuckle 10-12 whole turkey 46.99 8-10 5 Grade A Re-Heat Turkey Dinner Honeysuckle 16-18 whole turkey 89.99 12-14 5 Grade A Hot Turkey Dinner Honeysuckle 16-18 whole turkey 74.99 12-14 5 Grade A Re-Heat Turkey Dinner Butterball 4 bone-in turkey breast 54.99 6-8 5 Hot Turkey Breast Dinner Butterball 4 bone-in turkey breast 39.99 6-8 5 Re-Heat Turkey Breast Dinner Smithfield 8 spiral-cut ham 62.99 8-12 5 Hot Spiral Ham Dinner Smithfield 8 spiral-cut ham 47.99 8-12 5 Re-Heat Spiral Ham Dinner n/i 4-7 boneless ham 59.99 6-8 5 Old Fashioned Hot Ham Dinner n/i 4-7 boneless ham 44.99 6-8 5 Old Fashioned Re-Heat Ham Dinner n/i 1 rotisserie chicken 24.99 4-6 5 Rotisserie Chicken Dinner Galaxy Food Centers n/i 5 rotisserie turkey breast 39.99 4-6 5 Rotisserie Turkey Breast Meal n/i 8-10 whole turkey 42.99 4-6 4 Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 420 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) VA Galaxy Food Centers n/i 10-12 whole turkey 53.99 6-8 6 Deluxe Turkey Dinner (cont) (continued) n/i 7-9 spiral-cut ham 49.99 6-8 4 Complete Ham Dinner n/i 3 rotisserie chicken 22.99 2-4 4 Rotisserie Chicken Dinner Giant Food n/i 9-11 whole turkey 49.99 4-6 8 Holiday Turkey Dinner Giant 7-9 spiral-cut ham 49.99 4-6 6 Holiday Ham Dinner Harris Teeter Harris Teeter 7-9 spiral-cut ham 49.99 8-10 3 Ham Dinner Butterball 10-12 whole turkey 49.99 8-10 5 Turkey Dinner n/i 4 beef prime rib 49.99 6-8 3 Prime Rib Dinner Ingle's Markets Butterball 10-12 whole turkey 55.98 6-8 4 Deluxe Turkey Dinner Butterball 10-12 whole turkey 45.98 6-8 2 Basic Turkey Dinner Butterball 4-6 bone-in turkey breast 55.98 4-6 4 Bone-in Breast Dinner n/i 6-8 pit ham 45.98 6-8 3 Pit Ham Dinner Kroger Mid-Atlantic Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lowes Foods Butterball 8-10 whole turkey 44.99 6-8 4 Premium Turkey Dinner Butterball 4-7 bone-in turkey breast 44.99 4-6 3 Turkey Breast Dinner Butterball 10-12 whole turkey 49.99 8-10 4 Gourmet Turkey Dinner Boar's Head 3.75 boneless turkey breast 49.99 4-6 4 Boar's Head Turkey Breast Dinner Boar's Head 5 boneless ham 49.99 4-6 4 Boar's Head Smoked Ham Dinner n/i 7-9 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner Piggly Wiggly Retail Butterball 12-14 whole turkey 69.99 8-10 9 Piggly Wiggly Supreme Turkey Dinner Butterball 10-12 whole turkey 39.99 4-6 2 Butterball Turkey Dinner n/i 6-7 bone-in turkey breast 29.99 4-6 2 Turkey Breast Dinner Kretschmar 3 boneless ham 34.99 4-6 2 Off the Bone Sliced Ham Dinner Publix n/i 10-12 whole turkey 44.99 7-10 5 Turkey Dinner n/i 16-18 whole turkey 84.99 14-18 5 Turkey Dinner Boar's Head 4-5 boneless ham 54.99 7-10 5 Ham Dinner Safeway - Eastern Jennie-O 10-12 whole turkey 49.99 4-6 4 Traditional Oven-Roasted Turkey Dinner Smithfield 6-8 spiral-cut ham 59.99 4-6 3 Spiral Cut Ham Dinner n/i 4-6 beef prime rib 79.99 4-6 3 Prime Rib Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Wegman's n/i 12-14 free range whole turkey 209.00 10-12 6 Roasted Turkey Dinner Plainville Farms 12-14 ABF whole turkey 109.00 10-12 6 Classic Turkey Dinner Plainville Farms 12-14 ABF whole turkey 145.00 10-12 6 Premium Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 421 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) VA Wegman's n/i 10-12 kosher whole turkey 175.00 8-10 6 Kosher Turkey Dinner (cont) (continued) Wegman's 7-8 spiral-cut ham 135.00 10-12 4 Ham Dinner Weis Markets Butterball 10-12 whole turkey 69.99 8-10 9 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 9 Complete Ham Dinner n/i 10-12 whole turkey 59.99 8-10 9 Original Turkey Dinner n/i 3-4 boneless turkey breast 54.99 6-8 9 Boneless Turkey Breast Dinner Whole Foods - MidAtlantic n/i 13 whole turkey 89.99 6-8 6 Turkey Dinner n/i 16 whole turkey 169.99 6-8 6 Turkey Dinner n/i 10 organic whole turkey 99.99 6-8 6 Organic Turkey Dinner n/i 1.5 bnls turkey breast 45.00 2 5 Turkey Dinner for 2 n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Dinner for 4 n/i 7-8 spiral-cut ham 119.99 6-8 5 Spiral Ham Dinner n/i 2.5 leg of lamb 89.99 4 5 Roast Lamb Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner WV Foodland n/i 12-14 whole turkey/breast 69.99 10-12 5 The More the Merrier n/i 5-6 boneless ham 69.99 10-12 5 The More the Merrier n/i 8 boneless ham 69.99 10-12 5 The More the Merrier n/i 10-12 whole turkey 54.99 8-10 6 The Dinner with all the Fixins n/i 10-14 2 bone-in turkey breast 54.99 8-10 6 The Dinner with all the Fixins n/i 5-7 bone-in turkey breast 44.99 6-8 6 Just the Basics n/i 5 boneless ham 44.99 6-8 6 Just the Basics Galaxy Food Centers n/i 5 rotisserie turkey breast 39.99 4-6 5 Rotisserie Turkey Breast Meal n/i 8-10 whole turkey 42.99 4-6 4 Turkey Dinner n/i 10-12 whole turkey 53.99 6-8 6 Deluxe Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Complete Ham Dinner n/i 3 rotisserie chicken 22.99 2-4 4 Rotisserie Chicken Dinner Giant Eagle n/i 9-18 ABF whole turkey 89.99 6-8 7 Whole Turkey Dinner Kroger Columbus Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Mid-Atlantic Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Riesbeck's Food Markets n/i 10-12 whole turkey 69.99 8-10 6 Holiday Turkey Dinner Albert's 5 tavern ham 69.99 8-10 6 Holiday Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 422 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) WV Riesbeck's Food Markets n/i 4-5 beef prime rib 119.99 8-10 6 Holiday Prime Rib Dinner (cont) (continued) n/i 6-7 bone-in turkey breast 49.99 4 7 Holiday Small Turkey Dinner Weis Markets Butterball 10-12 whole turkey 69.99 8-10 9 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 9 Complete Ham Dinner n/i 10-12 whole turkey 59.99 8-10 9 Original Turkey Dinner n/i 3-4 boneless turkey breast 54.99 6-8 9 Boneless Turkey Breast Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 423 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) MIDWESTERN U.S. - IA,IL,IN,MI,MN,ND,NE,OH,SD,WI IA Family Fare Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 split bone-in turkey breast 19.99 2 4 Turkey Dinner For Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner For Two Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner Hy-Vee Butterball 10-12 whole turkey 80.00 8 5 Traditional Turkey Dinner Butterball 14-16 whole turkey 125.00 12 8 Family Feast Turkey Dinner Butterball 14-16 whole turkey & ham 225.00 18-20 9 Gourmet Holiday Feast Butterball 14-16 whole turkey & beef rib 225.00 18-20 9 Gourmet Holiday Feast Jeannie-O 3-4 bnls turkey breast 49.99 4 5 Boneless Turkey Dinner Farmland 8-10 pit ham 135.00 12 8 Applewood Pit Ham Dinner Farmland 5-6 boneless ham 80.00 8 5 Traditional Boneless Ham Dinner Hormel 5-6 USDA SE beef prime rib 135.00 8 5 Oven-Roasted Prime Rib Dinner Jewel-Osco Butterball 10-12 whole turkey 79.99 6-8 8 Our Signature Ultimate Turkey Dinner Butterball 10-12 whole turkey 59.99 6-8 4 Classic Turkey Dinner n/i 8-9 spiral-cut ham 59.99 3-8 3 Classic Ham Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner No Frills Supermarkets Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 split bone-in turkey breast 19.99 2 4 Turkey Dinner For Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner For Two Price Chopper n/i 10-12 whole turkey & ham 199.99 14-18 10 Family Buffet n/i 10-12 smoked turkey & ham 199.99 14-18 10 Family Buffet n/i 10-12 whole turkey & ham 119.99 8-10 7 Gatherings Turkey Meal n/i 10-12 smoked turkey & ham 119.99 8-10 7 Gatherings Turkey Meal n/i 7-9 spiral-cut ham 119.99 8-10 7 Gatherings Spiral Sliced Ham Meal n/i 10-12 whole turkey 79.99 6-8 5 Turkey Meal n/i 10-12 smoked whole turkey 79.99 6-8 5 Smoked Turkey Meal n/i 7-9 spiral-cut ham 79.99 6-8 5 Spiral Sliced Ham Meal n/i 1.5 bnls rotisserie turkey brst 39.99 2 3 Rotisserie Turkey Breast Meal n/i 1.5 spiral-cut ham 39.99 2 3 Honey Glazed Ham Meal Schnuck's n/i 9-11 whole turkey 49.99 8-10 4 Turkey Dinner Shop & Save Market n/i 10-12 whole turkey 49.99 6-8 6 Traditional Turkey Dinner n/i 16-18 whole turkey 79.99 8-12 6 Traditional Turkey Dinner Large n/i 6-8 spiral-cut ham 49.99 6-8 5 Classic Smoked Ham Dinner Sunshine Foods Butterball 10-12 whole turkey 49.99 4-6 3 The Basic Turkey Dinner n/i 5 boneless ham 49.99 4-6 3 The Basic Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 424 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) IA Sunshine Foods Butterball 10-12 whole turkey 69.99 6-8 7 The Deluxe Turkey Dinner (cont) (continued) n/i 5 boneless ham 69.99 6-8 7 The Deluxe Ham Dinner Butterball 10-12 whole turkey 89.99 8-10 9 The Ultimate Turkey Feast Dinner n/i 5 boneless ham 89.99 8-10 9 The Ultimate Ham Feast Dinner Whole Foods Midwest n/i 10-12 whole turkey 69.99 6 5 Family Turkey Dinner n/i 2.5 bnls turkey breast 49.99 4 4 Turkey Dinner for Four n/i 10-12 organic whole turkey 149.99 6 5 Organic Turkey Dinner n/i 12-14 whole turkey 139.99 8 9 Deluxe Turkey Dinner Wellshire 8 spiral-cut ham 99.99 6-8 4 Classic Ham Dinner n/i 4-5 beef prime rib 179.99 8 4 Prime Rib Dinner IL Angelo Caputo's Fresh Markets n/i 14-16 whole turkey 119.99 10-12 7 Homemade Holiday Feast Butera Market n/i 10-13 whole turkey 49.99 6-8 4 Holiday Dinner n/i 10-13 whole turkey 54.99 6-8 5 Deluxe Holiday Dinner n/i 10-13 whole turkey 59.99 6-8 7 Holiday Feast Carnicerias Jimenez n/i 8-9 boneless ham 69.99 6-8 4 Holiday Ham Dinner Norbest 10-12 whole turkey 69.99 6-8 4 Holiday Turkey Dinner Cub Foods Jennie-O 10-12 whole turkey 64.99 8-10 3 Classic Turkey Dinner Jennie-O 10-12 whole turkey 84.99 8-10 7 Deluxe Turkey Dinner Dierberg's Butterball 12-14 whole turkey 89.99 8-10 5 Traditional Turkey Dinner Butterball 12-14 whole turkey 119.99 8-10 6 Deluxe Whole Roasted Turkey Meal n/i 1.5 bnls turkey breast 59.99 4 4 Boneless Breast of Turkey Meal - Small n/i 3 bnls turkey breast 119.99 8 4 Boneless Breast of Turkey Meal - Large n/i 3.5 beef prime rib 99.99 4 4 Succulent Prime Rib Meal - Small n/i 7 beef prime rib 199.99 8 4 Succulent Prime Rib Meal - Large Bob's Smokehouse 3-5 bnls glazed ham 57.99 4 4 Bob's Smokehouse Signature Glazed Ham Meal - Small Bob's Smokehouse 7-9 bnls glazed ham 114.99 8 4 Bob's Smokehouse Signature Glazed Ham Meal - Large n/i 1.5 CC bnls pork loin 59.99 4 4 Pork Loin Meal - Small n/i 3 CC bnls pork loin 119.99 8 4 Pork Loin Meal - Large Fairplay Foods n/i 10-12 whole turkey 48.99 6-8 4 Turkey Dinner Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner Hy-Vee Butterball 10-12 whole turkey 80.00 8 5 Traditional Turkey Dinner Butterball 14-16 whole turkey 125.00 12 8 Family Feast Turkey Dinner Butterball 14-16 whole turkey & ham 225.00 18-20 9 Gourmet Holiday Feast Butterball 14-16 whole turkey & beef rib 225.00 18-20 9 Gourmet Holiday Feast Jeannie-O 3-4 bnls turkey breast 49.99 4 5 Boneless Turkey Dinner Farmland 8-10 pit ham 135.00 12 8 Applewood Pit Ham Dinner Farmland 5-6 boneless ham 80.00 8 5 Traditional Boneless Ham Dinner Hormel 5-6 USDA SE beef prime rib 135.00 8 5 Oven-Roasted Prime Rib Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 425 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) IL IGA Houchen's n/i 10-12 whole turkey 49.99 6-8 5 Traditional Turkey Dinner (cont) Gabe's Own 7-9 spiral-cut ham 48.99 6-8 4 Gabe's Spiral Sliced Ham Dinner n/i 2 boneless turkey breast 33.99 4 4 Rotisserie Turkey Dinner Jewel-Osco Butterball 10-12 whole turkey 79.99 6-8 8 Our Signature Ultimate Turkey Dinner Butterball 10-12 whole turkey 59.99 6-8 4 Classic Turkey Dinner n/i 8-9 spiral-cut ham 59.99 3-8 3 Classic Ham Dinner Kroger Central Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Louisville Private Selection 10-13 whole turkey 54.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Mariano's Fresh Market n/i 10-12 whole turkey 65.00 6-8 4 Turkey Holiday Dinner n/i 7-9 spiral-cut ham 65.00 6-8 4 Ham Holiday Dinner Meijer Butterball 10-12 whole turkey 49.99 6-8 6 Thanksgiving Dinner Pete's Market n/i 16-20 whole turkey 79.99 8-10 5 Whole Turkey Dinner n/i 7 leg of lamb 89.99 8-10 5 Leg of Lamb Dinner n/i 5 beef prime rib 99.99 8-10 5 Prime Rib Dinner n/i 5-6 pork crown roast 49.99 8-10 5 Deluxe Crown Pork Dinner n/i 7-8 spiral-cut ham 49.99 8-10 5 Spiral Ham Dinner n/i 15-10 whole bone-in ham 79.99 8-10 5 Whole Ham Dinner Piggly Wiggly Midwest n/i 10-13 whole turkey 49.99 6-8 5 Holiday Dinner n/i 10-13 whole turkey 54.99 6-8 6 Deluxe Dinner n/i 10-13 whole turkey 59.99 6-8 8 Holiday Feast Schnuck's n/i 9-11 whole turkey 49.99 8-10 4 Turkey Dinner Shop'n Save Jennie-O 10-12 whole turkey 49.99 8-10 3 Classic Turkey Dinner Strack & VanTil Butterball 10-12 whole turkey 79.99 8-10 7 Our Premium Holiday Dinner n/i 8-10 spiral-cut ham 79.99 8-10 7 Our Premium Holiday Dinner Butterball 10-12 whole turkey 59.99 6-8 5 Traditional Turkey Dinner Smithfield 8 spiral-cut ham 59.99 6-8 5 Traditional Spiral Ham Dinner Butterball 3 boneless turkey breast 39.99 6 4 Turkey Breast Dinner Sunset Foods n/i 12-14 ABF whole turkey 119.99 6-8 6 Thanksgiving Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Tony's Finer Foods Butterball 10-12 whole turkey 54.99 6-8 5 Turkey Dinner n/i 6-9 spiral-cut ham 54.99 6-8 4 Spiral Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 426 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) IL Treasure Island Foods Sterling Silver 3-4 beef tenderloin 288.00 6 5 Beef Tenderloin Dinner (cont) n/i 5-6 leg of lamb 224.00 8 5 Oven Roasted Leg of Lamb Dinner n/i 5-6 crown roast of pork 208.00 8 5 Crown Roast of Pork Dinner n/i 10-12 whole turkey 99.00 8-12 6 Traditional Turkey Dinner Hoka 10-12 ABF whole turkey 149.00 8-12 6 Traditional Turkey Dinner n/i 3-4 bone-in turkey breast 79.00 8-12 5 Turkey Breast Dinner n/i 3-4 spiral-cut 1/2 ham 99.00 15-20 5 Half Spiral Ham Dinner Ultra Foods Butterball 3 boneless turkey breast 34.99 6 5 Turkey Breast Dinner Butterball 10-12 whole turkey 54.99 6-8 7 Traditional Turkey Dinner Smithfield 8 spiral-cut ham 54.99 6-8 6 Traditional Spiral Ham Dinner Butterball 10-12 whole turkey 74.99 8-10 9 Our Premium Holiday Dinner n/i 8 spiral-cut ham 74.99 8-10 9 Our Premium Holiday Dinner Walt's Food Center Butterball 10-12 whole turkey 45.95 6 4 Walt's Fresh Traditional Turkey Dinner n/i 7-8 spiral-cut ham 49.95 6 4 Spiral Sliced Ham Dinner Whole Foods Midwest n/i 10-12 whole turkey 69.99 6 5 Family Turkey Dinner n/i 2.5 bnls turkey breast 49.99 4 4 Turkey Dinner for Four n/i 10-12 organic whole turkey 149.99 6 5 Organic Turkey Dinner n/i 12-14 whole turkey 139.99 8 9 Deluxe Turkey Dinner Wellshire 8 spiral-cut ham 99.99 6-8 4 Classic Ham Dinner n/i 4-5 beef prime rib 179.99 8 4 Prime Rib Dinner IN Al's Supermarkets n/i 10-12 whole turkey 69.99 6-8 6 Holiday Turkey Meal n/i 7-8 spiral-cut ham 69.99 6-8 6 Holiday Ham Meal Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner IGA Houchen's n/i 10-12 whole turkey 49.99 6-8 5 Traditional Turkey Dinner Gabe's Own 7-9 spiral-cut ham 48.99 6-8 4 Gabe's Spiral Sliced Ham Dinner n/i 2 boneless turkey breast 33.99 4 4 Rotisserie Turkey Dinner Jay C Food Stores Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 7-9 spiral-cut ham 49.99 8 4 Ham Dinner Jewel-Osco Butterball 10-12 whole turkey 79.99 6-8 8 Our Signature Ultimate Turkey Dinner Butterball 10-12 whole turkey 59.99 6-8 4 Classic Turkey Dinner n/i 8-9 spiral-cut ham 59.99 3-8 3 Classic Ham Dinner Kroger Central Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 427 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) IN Kroger Cincinnati Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner (cont) Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Louisville Private Selection 10-13 whole turkey 54.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner Marsh Butterball 10-12 whole turkey 49.99 6-8 3 Complete Holiday Dinners Hormel 7-9 spiral-cut ham 49.99 6-8 3 Complete Holiday Dinners Martin's Super Markets Butterball 10-12 whole turkey 65.95 8 6 Premium Turkey Dinner Butterball 12-14 whole turkey 99.95 14 8 Extra Large Turkey Dinner n/i 1.5 rotisserie turkey breast 29.95 4 3 Premium Rotisserie Turkey Dinner Fireglazed 5 spiral-cut ham 85.95 10 4 Fireglazed Spiral Ham Dinner Smokehouse 5 boneless ham 89.95 10 3 Smokehouse Ham Dinner n/i 1 rotisserie turkey breast 16.95 2 2 Turkey Breast Dinner for Two Meijer Butterball 10-12 whole turkey 49.99 6-8 6 Thanksgiving Dinner Schnuck's n/i 9-11 whole turkey 49.99 8-10 4 Turkey Dinner Strack & VanTil Butterball 10-12 whole turkey 79.99 8-10 7 Our Premium Holiday Dinner n/i 8-10 spiral-cut ham 79.99 8-10 7 Our Premium Holiday Dinner Butterball 10-12 whole turkey 59.99 6-8 5 Traditional Turkey Dinner Smithfield 8 spiral-cut ham 59.99 6-8 5 Traditional Spiral Ham Dinner Butterball 3 boneless turkey breast 39.99 6 4 Turkey Breast Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Ultra Foods Butterball 3 boneless turkey breast 34.99 6 5 Turkey Breast Dinner Butterball 10-12 whole turkey 54.99 6-8 7 Traditional Turkey Dinner Smithfield 8 spiral-cut ham 54.99 6-8 6 Traditional Spiral Ham Dinner Butterball 10-12 whole turkey 74.99 8-10 9 Our Premium Holiday Dinner n/i 8 spiral-cut ham 74.99 8-10 9 Our Premium Holiday Dinner Walt's Food Center Butterball 10-12 whole turkey 45.95 6 4 Walt's Fresh Traditional Turkey Dinner n/i 7-8 spiral-cut ham 49.95 6 4 Spiral Sliced Ham Dinner Wesselman's n/i 10-12 whole turkey 44.99 6-8 6 Turkey Dinner n/i 7-8 spiral-cut ham 46.99 6-8 4 Spiral Sliced Ham Dinner n/i 2.5-3 bone-in turkey breast 29.99 2-4 5 Turkey Breast Dinner Whole Foods Midwest n/i 10-12 whole turkey 69.99 6 5 Family Turkey Dinner n/i 2.5 bnls turkey breast 49.99 4 4 Turkey Dinner for Four

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 428 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) IN Whole Foods Midwest n/i 10-12 organic whole turkey 149.99 6 5 Organic Turkey Dinner (cont) (continued) n/i 12-14 whole turkey 139.99 8 9 Deluxe Turkey Dinner Wellshire 8 spiral-cut ham 99.99 6-8 4 Classic Ham Dinner n/i 4-5 beef prime rib 179.99 8 4 Prime Rib Dinner MI Busch's Timber Valley Amish 10-12 whole turkey 79.99 8-10 3 Busch's Classic Herb Rubbed Fresh Turkey Meal n/i 8-9 spiral-cut 1/2 ham 79.99 10-12 3 Busch's Kitchen 1/2 Spiral Ham Meal Dearborn 8-9 spiral-cut 1/2 ham 99.99 10-12 3 Busch's Kitchen Dearborn 1/2 Spiral Ham Meal n/i 5-6 beef rib roast 119.99 6-8 3 Busch’s Garlic Pepper Rubbed Rib Roast Meal n/i 2-3 bone-in turkey breast 34.99 2-4 3 Busch's Classic Herb Roasted Turkey Breast Meal D&W Fresh Market Butterball 10-12 whole turkey 54.99 6-8 6 Deluxe Turkey Dinner n/i 1.75 bone-in turkey breast 19.99 2 4 Turkey Dinner for 2 Open Acres 9 spiral-cut ham 54.99 6-8 6 Deluxe Spiral Ham Dinner n/i 2.25 bnls spiral-cut ham 19.99 2 4 Ham Dinner for 2 Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner Kroger Central Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Columbus Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Cincinnati Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner Martin's Super Markets Butterball 10-12 whole turkey 65.95 8 6 Premium Turkey Dinner Butterball 12-14 whole turkey 99.95 14 8 Extra Large Turkey Dinner n/i 1.5 rotisserie turkey breast 29.95 4 3 Premium Rotisserie Turkey Dinner Fireglazed 5 spiral-cut ham 85.95 10 4 Fireglazed Spiral Ham Dinner Smokehouse 5 boneless ham 89.95 10 3 Smokehouse Ham Dinner n/i 1 rotisserie turkey breast 16.95 2 2 Turkey Breast Dinner for Two Meijer Butterball 10-12 whole turkey 49.99 6-8 6 Thanksgiving Dinner Polly's Country Market n/i 10-12 whole turkey 49.99 6-8 6 Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 429 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) MI Spartan Stores n/i 10-12 whole turkey 59.99 6-8 6 Turkey Dinner (cont) VG's Grocery Butterball 10-12 whole turkey 54.99 6-8 6 Deluxe Turkey Dinner n/i 1.75 bone-in turkey breast 19.99 2 4 Turkey Dinner for 2 Open Acres 9 spiral-cut ham 54.99 6-8 6 Deluxe Spiral Ham Dinner n/i 2.25 bnls spiral-cut ham 19.99 2 4 Ham Dinner for 2 Whole Foods Midwest n/i 10-12 whole turkey 69.99 6 5 Family Turkey Dinner n/i 2.5 bnls turkey breast 49.99 4 4 Turkey Dinner for Four n/i 10-12 organic whole turkey 149.99 6 5 Organic Turkey Dinner n/i 12-14 whole turkey 139.99 8 9 Deluxe Turkey Dinner Wellshire 8 spiral-cut ham 99.99 6-8 4 Classic Ham Dinner n/i 4-5 beef prime rib 179.99 8 4 Prime Rib Dinner MN Ca$h Wi$e Foods Jennie-O 10-12 whole turkey 59.99 6-8 3 Basic Turkey Dinner Jennie-O 10-12 whole turkey 79.99 8-10 6 Deluxe Turkey Dinner Coborn's Jennie-O 10-12 whole turkey 59.99 6-8 3 Basic Turkey Dinner Jennie-O 10-12 whole turkey 79.99 8-10 6 Deluxe Turkey Dinner Cub Foods Jennie-O 10-12 whole turkey 64.99 8-10 3 Classic Turkey Dinner Jennie-O 10-12 whole turkey 84.99 8-10 7 Deluxe Turkey Dinner Econofoods Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral-cut ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 bone-in split turkey breast 19.99 2 4 Turkey Dinner for Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner for Two Family Fare Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 split bone-in turkey breast 19.99 2 4 Turkey Dinner For Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner For Two Family Fresh Market Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral-cut ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 boneless turkey breast 19.99 2 4 Turkey Dinner for Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner for Two Festival Foods Butterball 10-12 whole turkey 89.99 6-10 3 Turkey Dinner Butterball 10-12 whole turkey 99.99 6-10 6 Turkey Dinner Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner Hornbacher's Jennie-O 10-12 whole turkey 64.99 8-10 4 Classic Turkey Dinner Jennie-O 10-12 whole turkey 74.99 8-10 7 Deluxe Turkey Dinner Hugo's Family Marketplace n/i 10-12 whole turkey 74.99 8-10 7 Thanksgiving Holiday Dinner n/i 10-12 whole turkey 54.99 6-8 6 Thanksgiving Holiday Dinner n/i 2-3 bone-in turkey breast 19.99 4 2 Thanksgiving Holiday Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 430 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) MN Hy-Vee Butterball 10-12 whole turkey 80.00 8 5 Traditional Turkey Dinner (cont) Butterball 14-16 whole turkey 125.00 12 8 Family Feast Turkey Dinner Butterball 14-16 whole turkey & ham 225.00 18-20 9 Gourmet Holiday Feast Butterball 14-16 whole turkey & beef rib 225.00 18-20 9 Gourmet Holiday Feast Jeannie-O 3-4 bnls turkey breast 49.99 4 5 Boneless Turkey Dinner Farmland 8-10 pit ham 135.00 12 8 Applewood Pit Ham Dinner Farmland 5-6 boneless ham 80.00 8 5 Traditional Boneless Ham Dinner Hormel 5-6 USDA SE beef prime rib 135.00 8 5 Oven-Roasted Prime Rib Dinner Kowalski's n/i 9 ABF whole turkey 109.99 6-8 8 Kowalski's Small Turkey Dinner n/i 12-14 ABF whole turkey 159.99 12-14 8 Kowalski's Turkey Dinner Lunds and Byerlys n/i 3.5 bone-in turkey breast 79.99 3-5 7 Turkey Dinner for 3-5 n/i 11-13 whole turkey 139.99 8-10 8 Turkey Dinner for 8-10 Marketplace Foods n/i 10-12 whole turkey 89.99 6-8 6 Turkey Dinner Sun Mart Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral-cut ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 bone-in half turkey breast 19.99 2 4 Turkey Dinner for Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner for Two Sunshine Foods Butterball 10-12 whole turkey 49.99 4-6 3 The Basic Turkey Dinner n/i 5 boneless ham 49.99 4-6 3 The Basic Ham Dinner Butterball 10-12 whole turkey 69.99 6-8 7 The Deluxe Turkey Dinner n/i 5 boneless ham 69.99 6-8 7 The Deluxe Ham Dinner Butterball 10-12 whole turkey 89.99 8-10 9 The Ultimate Turkey Feast Dinner n/i 5 boneless ham 89.99 8-10 9 The Ultimate Ham Feast Dinner Whole Foods Midwest n/i 10-12 whole turkey 69.99 6 5 Family Turkey Dinner n/i 2.5 bnls turkey breast 49.99 4 4 Turkey Dinner for Four n/i 10-12 organic whole turkey 149.99 6 5 Organic Turkey Dinner n/i 12-14 whole turkey 139.99 8 9 Deluxe Turkey Dinner Wellshire 8 spiral-cut ham 99.99 6-8 4 Classic Ham Dinner n/i 4-5 beef prime rib 179.99 8 4 Prime Rib Dinner ND Albertsons Intermountain n/i 3-3.5 bone-in turkey breast 49.99 6-8 4 Roasted Turkey Breast Dinner Jennie-O 11-13 whole turkey 59.99 6-8 5 Traditional Turkey Dinner Smithfield 7-9 spiral-cut ham 69.99 6-8 4 Spiral Cut Ham Dinner Ca$h Wi$e Foods Jennie-O 10-12 whole turkey 59.99 6-8 3 Basic Turkey Dinner Jennie-O 10-12 whole turkey 79.99 8-10 6 Deluxe Turkey Dinner Dan's Supermarkets Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Family Fare Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 431 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) ND Family Fare Jennie-O 1.75 split bone-in turkey breast 19.99 2 4 Turkey Dinner For Two (cont) (continued) John Morrell 2 boneless ham 19.99 2 4 Ham Dinner For Two Hornbacher's Jennie-O 10-12 whole turkey 64.99 8-10 4 Classic Turkey Dinner Jennie-O 10-12 whole turkey 74.99 8-10 7 Deluxe Turkey Dinner Hugo's Family Marketplace n/i 10-12 whole turkey 74.99 8-10 7 Thanksgiving Holiday Dinner n/i 10-12 whole turkey 54.99 6-8 6 Thanksgiving Holiday Dinner n/i 2-3 bone-in turkey breast 19.99 4 2 Thanksgiving Holiday Dinner Marketplace Foods n/i 10-12 whole turkey 89.99 6-8 6 Turkey Dinner NE Baker's Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Family Fare Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 split bone-in turkey breast 19.99 2 4 Turkey Dinner For Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner For Two Family Fresh Market Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral-cut ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 boneless turkey breast 19.99 2 4 Turkey Dinner for Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner for Two Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner Hy-Vee Butterball 10-12 whole turkey 80.00 8 5 Traditional Turkey Dinner Butterball 14-16 whole turkey 125.00 12 8 Family Feast Turkey Dinner Butterball 14-16 whole turkey & ham 225.00 18-20 9 Gourmet Holiday Feast Butterball 14-16 whole turkey & beef rib 225.00 18-20 9 Gourmet Holiday Feast Jeannie-O 3-4 bnls turkey breast 49.99 4 5 Boneless Turkey Dinner Farmland 8-10 pit ham 135.00 12 8 Applewood Pit Ham Dinner Farmland 5-6 boneless ham 80.00 8 5 Traditional Boneless Ham Dinner Hormel 5-6 USDA SE beef prime rib 135.00 8 5 Oven-Roasted Prime Rib Dinner No Frills Supermarkets Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 split bone-in turkey breast 19.99 2 4 Turkey Dinner For Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner For Two Russ's Market n/i 12-14 whole turkey 75.00 8 5 Complete Holiday Turkey Dinner n/i 7-9 spiral-cut ham 75.00 8 5 Complete Holiday Ham Dinner n/i 3-5 bnls turkey breast 55.00 4 5 Smaller Family Turkey Dinner Safeway - Denver n/i 10-11 whole turkey 59.99 6-8 5 Traditional Turkey Dinner n/i 3-3.5 bnls turkey breast 49.99 6-8 5 Boneless Turkey Breast Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 432 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NE Safeway - Denver n/i 7-9 spiral-cut ham 59.99 8-10 3 Spiral Ham Dinner (cont) (continued) n/i 4-5 beef prime rib 79.99 6-8 4 Prime Rib Dinner Sun Mart Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral-cut ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 bone-in half turkey breast 19.99 2 4 Turkey Dinner for Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner for Two Whole Foods Midwest n/i 10-12 whole turkey 69.99 6 5 Family Turkey Dinner n/i 2.5 bnls turkey breast 49.99 4 4 Turkey Dinner for Four n/i 10-12 organic whole turkey 149.99 6 5 Organic Turkey Dinner n/i 12-14 whole turkey 139.99 8 9 Deluxe Turkey Dinner Wellshire 8 spiral-cut ham 99.99 6-8 4 Classic Ham Dinner n/i 4-5 beef prime rib 179.99 8 4 Prime Rib Dinner OH Buehler's Food Markets n/i 3-5 bone-in turkey breast 24.99 2 5 Thanksgiving Dinner for 2 n/i 10-12 whole turkey 69.99 8-10 5 Complete Holiday Dinner Earth Fare n/i 12-14 whole turkey 129.99 6-8 5 Classic Turkey Dinner n/i 10-12 organic whole turkey 149.99 6-8 5 Classic Organic Turkey Dinner n/i 3 bnls turkey breast 69.99 4-6 4 Roasted Turkey Breast Dinner Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner Giant Eagle n/i 9-18 ABF whole turkey 89.99 6-8 7 Whole Turkey Dinner Kroger Central Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Cincinnati Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Columbus Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Mid-Atlantic Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner Marsh Butterball 10-12 whole turkey 49.99 6-8 3 Complete Holiday Dinners Hormel 7-9 spiral-cut ham 49.99 6-8 3 Complete Holiday Dinners

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 433 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) OH Meijer Butterball 10-12 whole turkey 49.99 6-8 6 Thanksgiving Dinner (cont) Remke Markets n/i 10-12 whole turkey 44.99 4-6 7 Small Turkey Dinner n/i 10-12 whole turkey 69.99 8-10 7 Family Size Turkey Dinner n/i 10-12 whole turkey 89.99 10-12 7 Large Family Size Turkey Dinner Smithfield 7-9 spiral-cut ham 59.99 8-10 7 Smithfield Spiral Sliced Ham Dinner Riesbeck's Food Markets n/i 10-12 whole turkey 69.99 8-10 6 Holiday Turkey Dinner Albert's 5 tavern ham 69.99 8-10 6 Holiday Ham Dinner n/i 4-5 beef prime rib 119.99 8-10 6 Holiday Prime Rib Dinner n/i 6-7 bone-in turkey breast 49.99 4 7 Holiday Small Turkey Dinner The Andersons n/i 10-12 whole turkey 49.99 6 4 Traditional Turkey Dinner n/i 10-12 whole turkey 67.99 6-8 4 Deluxe Turkey Dinner n/i 7-9 spiral-cut ham 67.99 6-8 4 Deluxe Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Weis Markets Butterball 10-12 whole turkey 69.99 8-10 9 Complete Turkey Dinner n/i 7-9 spiral-cut ham 59.99 8-10 9 Complete Ham Dinner n/i 10-12 whole turkey 59.99 8-10 9 Original Turkey Dinner n/i 3-4 boneless turkey breast 54.99 6-8 9 Boneless Turkey Breast Dinner Whole Foods - MidAtlantic n/i 13 whole turkey 89.99 6-8 6 Turkey Dinner n/i 16 whole turkey 169.99 6-8 6 Turkey Dinner n/i 10 organic whole turkey 99.99 6-8 6 Organic Turkey Dinner n/i 1.5 bnls turkey breast 45.00 2 5 Turkey Dinner for 2 n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Dinner for 4 n/i 7-8 spiral-cut ham 119.99 6-8 5 Spiral Ham Dinner n/i 2.5 leg of lamb 89.99 4 5 Roast Lamb Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner SD Buche Foods n/i 10-12 whole turkey 65.99 8 6 Traditional Turkey Dinner Coborn's Jennie-O 10-12 whole turkey 59.99 6-8 3 Basic Turkey Dinner Jennie-O 10-12 whole turkey 79.99 8-10 6 Deluxe Turkey Dinner Family Thrift Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral-cut ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 bone-in split turkey breast 19.99 2 4 Turkey Dinner for Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner for Two Hy-Vee Butterball 10-12 whole turkey 80.00 8 5 Traditional Turkey Dinner Butterball 14-16 whole turkey 125.00 12 8 Family Feast Turkey Dinner Butterball 14-16 whole turkey & ham 225.00 18-20 9 Gourmet Holiday Feast Butterball 14-16 whole turkey & beef rib 225.00 18-20 9 Gourmet Holiday Feast Jeannie-O 3-4 bnls turkey breast 49.99 4 5 Boneless Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 434 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) SD Hy-Vee Farmland 8-10 pit ham 135.00 12 8 Applewood Pit Ham Dinner (cont) (continued) Farmland 5-6 boneless ham 80.00 8 5 Traditional Boneless Ham Dinner Hormel 5-6 USDA SE beef prime rib 135.00 8 5 Oven-Roasted Prime Rib Dinner Safeway - Denver n/i 10-11 whole turkey 59.99 6-8 5 Traditional Turkey Dinner n/i 3-3.5 bnls turkey breast 49.99 6-8 5 Boneless Turkey Breast Dinner n/i 7-9 spiral-cut ham 59.99 8-10 3 Spiral Ham Dinner n/i 4-5 beef prime rib 79.99 6-8 4 Prime Rib Dinner Sunshine Foods Butterball 10-12 whole turkey 49.99 4-6 3 The Basic Turkey Dinner n/i 5 boneless ham 49.99 4-6 3 The Basic Ham Dinner Butterball 10-12 whole turkey 69.99 6-8 7 The Deluxe Turkey Dinner n/i 5 boneless ham 69.99 6-8 7 The Deluxe Ham Dinner Butterball 10-12 whole turkey 89.99 8-10 9 The Ultimate Turkey Feast Dinner n/i 5 boneless ham 89.99 8-10 9 The Ultimate Ham Feast Dinner WI Econofoods Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral-cut ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 bone-in split turkey breast 19.99 2 4 Turkey Dinner for Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner for Two Family Fresh Market Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral-cut ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 boneless turkey breast 19.99 2 4 Turkey Dinner for Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner for Two Festival Foods n/i 10-12 whole turkey 29.99 2-3 4 Small Thanksgiving Dinner n/i 10-12 whole turkey 54.99 4-5 4 Medium Thanksgiving Dinner n/i 10-12 whole turkey 84.99 8-10 4 Large Thanksgiving Dinner Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner Gordy's County Market n/i 10-12 whole turkey 73.00 8-10 7 Small Turkey Meal n/i 18-20 whole turkey 135.00 15-18 7 Large Turkey Meal Hy-Vee Butterball 10-12 whole turkey 80.00 8 5 Traditional Turkey Dinner Butterball 14-16 whole turkey 125.00 12 8 Family Feast Turkey Dinner Butterball 14-16 whole turkey & ham 225.00 18-20 9 Gourmet Holiday Feast Butterball 14-16 whole turkey & beef rib 225.00 18-20 9 Gourmet Holiday Feast Jeannie-O 3-4 bnls turkey breast 49.99 4 5 Boneless Turkey Dinner Farmland 8-10 pit ham 135.00 12 8 Applewood Pit Ham Dinner Farmland 5-6 boneless ham 80.00 8 5 Traditional Boneless Ham Dinner Hormel 5-6 USDA SE beef prime rib 135.00 8 5 Oven-Roasted Prime Rib Dinner Marketplace Foods n/i 10-12 whole turkey 89.99 6-8 6 Turkey Dinner Marketplace Foods Wisconsin Jennie-O 10-12 whole turkey 59.99 6-8 3 Basic Turkey Dinner Jennie-O 10-12 whole turkey 79.99 8-10 6 Deluxe Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 435 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) WI Meijer Butterball 10-12 whole turkey 49.99 6-8 6 Thanksgiving Dinner (cont) Piggly Wiggly Midwest n/i 10-13 whole turkey 49.99 6-8 5 Holiday Dinner n/i 10-13 whole turkey 54.99 6-8 6 Deluxe Dinner n/i 10-13 whole turkey 59.99 6-8 8 Holiday Feast Schnuck's n/i 9-11 whole turkey 49.99 8-10 4 Turkey Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Trig's n/i 10-12 whole turkey 109.00 12-15 7 Signature Turkey Dinner n/i 7-9 spiral-cut ham 109.00 12-15 7 Signature Ham Dinner n/i 10-12 whole turkey 89.00 8-10 7 Signature Turkey Dinner n/i 7-9 spiral-cut ham 89.00 8-10 7 Signature Ham Dinner n/i 10-12 whole turkey 49.00 3-4 7 Signature Turkey Dinner n/i 7-9 spiral-cut ham 49.00 3-4 7 Signature Ham Dinner Whole Foods Midwest n/i 10-12 whole turkey 69.99 6 5 Family Turkey Dinner n/i 2.5 bnls turkey breast 49.99 4 4 Turkey Dinner for Four n/i 10-12 organic whole turkey 149.99 6 5 Organic Turkey Dinner n/i 12-14 whole turkey 139.99 8 9 Deluxe Turkey Dinner Wellshire 8 spiral-cut ham 99.99 6-8 4 Classic Ham Dinner n/i 4-5 beef prime rib 179.99 8 4 Prime Rib Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 436 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) SOUTH CENTRAL U.S. - AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT AR Albertsons - Houston n/i 10-12 whole turkey 49.99 6-8 5 Oven Roasted Turkey Holiday Dinner n/i 10-12 Cajun whole turkey 59.99 6-8 5 Cajun Style Turkey Holiday Dinner n/i 8-9 spiral-cut ham 49.99 6-8 4 Spiral Sliced Ham Holiday Dinner n/i 4-5 beef prime rib 79.99 4-5 5 Prime Rib Holiday Dinner Brookshire Grocery Company n/i 9-11 smoked whole turkey 59.99 6-8 5 Smoked Turkey Dinner n/i 6-7 spiral-cut ham 59.99 6-8 5 Ham Dinner n/i 9-11 Cajun whole turkey 59.99 6-8 5 Cajun Smoked Turkey Dinner Edward's Food Giant n/i 10-12 whole turkey 59.98 6-8 4 Turkey Dinner n/i 10-12 whole turkey 69.98 8-10 7 Deluxe Turkey Dinner Food Giant n/i 7 bnls turkey 109.09 15-18 5 Roasted or Smoked Turkey Dinner n/i 10-12 whole turkey 54.99 8-10 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 4-6 4 Turkey Dinner Special n/i 5-6 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner n/i 3 boneless sliced ham 36.99 4-6 4 Hickory Pit Ham Platter Harp's Food Stores Honeysuckle 10-12 whole turkey 85.95 8-10 6 Martha Harp's Feast Holiday Dinner Hay's Supermarkets Butterball 10-12 whole turkey 59.99 6-8 4 Savannah Classic Deluxe Turkey Dinner n/i 7-10 spiral-cut ham 52.99 6-8 2 Savannah Classic Spiral Sliced Ham Dinner Kroger Delta Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Piggly Wiggly Houchen's Hickory Pit 3 boneless ham 36.99 6-8 4 Premium Ham Platter Cracker Barrel 3 boneless turkey 38.99 6-8 4 Turkey Breast Platter n/i 5-6 spiral-cut ham 39.99 6-8 3 Spiral Ham Dinner n/i 10-12 whole turkey 54.99 6-8 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 6-8 3 Turkey Dinner Special Super 1 Foods n/i 9-11 smoked whole turkey 56.99 6-8 5 Smoked Turkey Dinner n/i 6-7 spiral-cut ham 56.99 6-8 5 Ham Dinner n/i 9-11 Cajun whole turkey 56.99 6-8 5 Cajun Smoked Turkey Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Town & Country Grocers n/i 10-12 whole turkey 49.95 4-6 3 Thanksgiving Turkey Dinner Town & Country Supermarkets n/i 10-12 whole turkey 49.95 4-6 3 Thanksgiving Turkey Dinner Whole Foods SW n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Breast Dinner For 4 n/i 10-12 whole turkey 99.99 6-8 4 Classic Turkey Dinner n/i 6-10 petite whole turkey 79.99 4 4 Classic Turkey Dinner n/i 10-12 organic whole turkey 119.99 6-8 4 Classic Turkey Dinner with Organic Turkey

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 437 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) AR Whole Foods SW n/i 10-12 smoked whole turkey 99.99 6-8 4 Classic Turkey Dinner with Smoked Turkey (cont) (continued) n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner n/i 2.6 leg of lamb 89.99 4 3 Roasted Leg of Lamb Dinner Wellshire Farms 7 ABF spiral-cut ham 109.99 6-8 4 Glazed Ham Dinner n/i 6-7 kosher chickens 79.99 6-8 5 Hanukkah Dinner AZ Albertsons SW n/i 10-12 whole turkey 59.99 6-8 5 Deluxe Turkey Dinner n/i 3-4 rotisserie turkey breast 49.99 6-8 5 Rotisserie Turkey Breast Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Cut Ham Dinner n/i 4-5 beef prime rib 69.99 6-8 4 Prime Rib Dinner Basha's Butterball 9-11 whole turkey 54.99 6-8 6 Deluxe Traditional Butterball Turkey Dinner Hormel 8-10 spiral-cut ham 54.99 6-8 5 Deluxe Spiral Sliced Ham Dinner Butterball 9-11 whole turkey/ham 109.99 12-16 7 The Feast n/i 3-4 bone-in turkey breast 19.99 2 5 Turkey Dinner for Two Food City n/i 9-11 whole turkey 42.99 6-8 6 Traditional Turkey Dinner n/i 8-10 spiral-cut ham 42.99 6-8 5 Spiral Sliced Ham Dinner Safeway - Southwest n/i 10-12 whole turkey 59.99 6-8 5 Deluxe Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Cut Ham Dinner n/i 3-4 rotisserie turkey breast 49.99 6-8 5 Rotisserie Turkey Breast Dinner n/i 4-5 beef prime rib 69.99 6-8 4 Prime Rib Dinner Smith's Food & Drug Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Whole Foods Sth Pacific Diestel 10-12 ABF whole turkey 99.99 8 4 Turkey Meal for 8 n/i 4 bone-in turkey breast 69.99 4 4 Turkey Breast Meal for 4 n/i 5 beef prime rib 179.99 6-8 4 Prime Rib Meal n/i 5-7 leg of lamb 89.99 4 4 Leg of Lamb Meal CO Albertsons Intermountain n/i 3-3.5 bone-in turkey breast 49.99 6-8 4 Roasted Turkey Breast Dinner Jennie-O 11-13 whole turkey 59.99 6-8 5 Traditional Turkey Dinner Smithfield 7-9 spiral-cut ham 69.99 6-8 4 Spiral Cut Ham Dinner King Soopers/City Market Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 438 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) CO Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner (cont) Safeway - Denver n/i 10-11 whole turkey 59.99 6-8 5 Traditional Turkey Dinner n/i 3-3.5 bnls turkey breast 49.99 6-8 5 Boneless Turkey Breast Dinner n/i 7-9 spiral-cut ham 59.99 8-10 3 Spiral Ham Dinner n/i 4-5 beef prime rib 79.99 6-8 4 Prime Rib Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Sun Mart Butterball 10-12 whole turkey 59.99 6-8 6 Traditional Turkey Dinner Kretschmar 5-6 boneless spiral-cut ham 59.99 6-8 6 Traditional Boneless Spiral Ham Dinner Jennie-O 1.75 bone-in half turkey breast 19.99 2 4 Turkey Dinner for Two John Morrell 2 boneless ham 19.99 2 4 Ham Dinner for Two Whole Foods Rocky Mntn Diestel 6-10 ABF whole turkey 84.99 4 5 Natural Turkey Dinner (small) Diestel 10-12 ABF whole turkey 149.99 8 5 Natural Turkey Dinner (large) Diestel 6-10 organic whole turkey 119.99 4 5 Organic Turkey Dinner (small) Diestel 10-12 organic whole turkey 189.99 8 5 Organic Turkey Dinner (large) n/i 6-10 smoked whole turkey 99.99 4 6 Down Home Smoked Turkey Dinner (small) n/i 10-12 smoked whole turkey 159.99 8 6 Down Home Smoked Turkey Dinner (large) n/i 3-5 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner American Homestead 7-8 ABF spiral-cut ham 99.99 4 5 Bourbon Ham Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner KS Dillon's Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Harp's Food Stores Honeysuckle 10-12 whole turkey 85.95 8-10 6 Martha Harp's Feast Holiday Dinner Hen House n/i 12-14 whole turkey 89.99 6-8 6 Deluxe Turkey Feast n/i 12-14 smoked whole turkey 89.99 6-8 6 Deluxe Smoked Turkey Feast n/i 7-8 spiral-cut ham 89.99 6-8 6 Deluxe Spiral Ham Feast n/i 2-3 bnls turkey breast 49.99 2 6 Holiday Turkey Dinner for Two n/i 2 spiral-cut ham 49.99 2 6 Holiday Ham Dinner for Two n/i 6 beef prime rib 129.99 6-8 7 Prime Rib Feast n/i 1.5 beef prime rib 59.99 2 7 Prime Rib Dinner for Two Hy-Vee Butterball 10-12 whole turkey 80.00 8 5 Traditional Turkey Dinner Butterball 14-16 whole turkey 125.00 12 8 Family Feast Turkey Dinner Butterball 14-16 whole turkey & ham 225.00 18-20 9 Gourmet Holiday Feast Butterball 14-16 whole turkey & beef rib 225.00 18-20 9 Gourmet Holiday Feast

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 439 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) KS Hy-Vee Jeannie-O 3-4 bnls turkey breast 49.99 4 5 Boneless Turkey Dinner (cont) (continued) Farmland 8-10 pit ham 135.00 12 8 Applewood Pit Ham Dinner Farmland 5-6 boneless ham 80.00 8 5 Traditional Boneless Ham Dinner Hormel 5-6 USDA SE beef prime rib 135.00 8 5 Oven-Roasted Prime Rib Dinner Price Chopper n/i 10-12 whole turkey & ham 199.99 14-18 10 Family Buffet n/i 10-12 smoked turkey & ham 199.99 14-18 10 Family Buffet n/i 10-12 whole turkey & ham 119.99 8-10 7 Gatherings Turkey Meal n/i 10-12 smoked turkey & ham 119.99 8-10 7 Gatherings Turkey Meal n/i 7-9 spiral-cut ham 119.99 8-10 7 Gatherings Spiral Sliced Ham Meal n/i 10-12 whole turkey 79.99 6-8 5 Turkey Meal n/i 10-12 smoked whole turkey 79.99 6-8 5 Smoked Turkey Meal n/i 7-9 spiral-cut ham 79.99 6-8 5 Spiral Sliced Ham Meal n/i 1.5 bnls rotisserie turkey brst 39.99 2 3 Rotisserie Turkey Breast Meal n/i 1.5 spiral-cut ham 39.99 2 3 Honey Glazed Ham Meal Pyramid Foods Butterball 10-12 whole turkey 69.99 6-8 6 Deluxe Turkey Dinner n/i spiral-cut ham 69.99 6-8 5 Spiral Ham Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Whole Foods Rocky Mntn Diestel 6-10 ABF whole turkey 84.99 4 5 Natural Turkey Dinner (small) Diestel 10-12 ABF whole turkey 149.99 8 5 Natural Turkey Dinner (large) Diestel 6-10 organic whole turkey 119.99 4 5 Organic Turkey Dinner (small) Diestel 10-12 organic whole turkey 189.99 8 5 Organic Turkey Dinner (large) n/i 6-10 smoked whole turkey 99.99 4 6 Down Home Smoked Turkey Dinner (small) n/i 10-12 smoked whole turkey 159.99 8 6 Down Home Smoked Turkey Dinner (large) n/i 3-5 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner American Homestead 7-8 ABF spiral-cut ham 99.99 4 5 Bourbon Ham Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner LA Albertsons - Houston n/i 10-12 whole turkey 49.99 6-8 5 Oven Roasted Turkey Holiday Dinner n/i 10-12 Cajun whole turkey 59.99 6-8 5 Cajun Style Turkey Holiday Dinner n/i 8-9 spiral-cut ham 49.99 6-8 4 Spiral Sliced Ham Holiday Dinner n/i 4-5 beef prime rib 79.99 4-5 5 Prime Rib Holiday Dinner Brookshire Grocery Company n/i 9-11 smoked whole turkey 59.99 6-8 5 Smoked Turkey Dinner n/i 6-7 spiral-cut ham 59.99 6-8 5 Ham Dinner n/i 9-11 Cajun whole turkey 59.99 6-8 5 Cajun Smoked Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 440 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) LA Breaux Mart n/i 10-12 whole turkey 49.99 6-8 4 Baked Turkey Dinner (cont) n/i 10-12 whole turkey 52.99 6-8 4 Fried Turkey Dinner n/i 7-9 spiral -cut ham 51.99 6-8 4 Spiral Ham Dinner Kroger Dallas/Houston Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Market Basket n/i 10-12 whole turkey 64.99 5-7 4 Roasted Turkey Dinner n/i 10-12 smoked whole turkey 64.99 5-7 4 Smoked Turkey Dinner n/i 5-7 spiral-cut ham 54.99 5-7 4 Spiral Cut Ham Dinner Rouses Supermarket n/i 10-12 whole turkey 79.99 4-6 10 Premium Dinner n/i 18-20 whole turkey 89.99 6-8 10 Premium Dinner n/i 8-10 bone-in turkey breast 79.99 4-6 10 Premium Dinner n/i 4-6 beef prime rib 139.99 4-6 10 Premium Dinner n/i 4-6 crown pork roast 119.99 4-6 10 Premium Dinner n/i 10-12 whole turkey 59.99 4-6 7 Traditional Dinner n/i 18-20 whole turkey 69.99 6-8 7 Traditional Dinner n/i 8-10 bone-in turkey breast 59.99 4-6 7 Traditional Dinner n/i 4-6 beef prime rib 119.99 4-6 7 Traditional Dinner n/i 4-6 crown pork roast 99.99 4-6 7 Traditional Dinner n/i 10-12 whole turkey 99.99 4-6 12 Deluxe Dinner n/i 18-20 whole turkey 109.99 6-8 12 Deluxe Dinner n/i 8-10 bone-in turkey breast 99.99 4-6 12 Deluxe Dinner n/i 4-6 beef prime rib 159.99 4-6 12 Deluxe Dinner n/i 4-6 crown pork roast 139.99 4-6 12 Deluxe Dinner Hormel Cure 81 10-12 spiral-cut ham 84.99 4-6 10 Premium Ham Dinner Hormel Cure 81 10-12 spiral-cut ham 64.99 4-6 7 Traditional Ham Dinner Hormel Cure 81 10-12 spiral-cut ham 104.99 4-6 12 Deluxe Ham Dinner Shoppers Value Foods n/i 6 boneless ham 45.45 4-6 3 Holiday Ham Dinner Butterball 10-12 whole turkey 39.09 4-6 2 Traditional Turkey Dinner Butterball 10-12 whole turkey 59.09 6-8 6 Deluxe Turkey Dinner Super 1 Foods n/i 9-11 smoked whole turkey 56.99 6-8 5 Smoked Turkey Dinner n/i 6-7 spiral-cut ham 56.99 6-8 5 Ham Dinner n/i 9-11 Cajun whole turkey 56.99 6-8 5 Cajun Smoked Turkey Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Winn-Dixie Butterball 10-12 whole turkey 39.99 6-8 3 Turkey Dinner Savannah Classics 7-9 spiral-cut ham 45.99 6-8 3 Spiral Sliced Ham Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 441 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) LA Whole Foods SW n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Breast Dinner For 4 (cont) n/i 10-12 whole turkey 99.99 6-8 4 Classic Turkey Dinner n/i 6-10 petite whole turkey 79.99 4 4 Classic Turkey Dinner n/i 10-12 organic whole turkey 119.99 6-8 4 Classic Turkey Dinner with Organic Turkey n/i 10-12 smoked whole turkey 99.99 6-8 4 Classic Turkey Dinner with Smoked Turkey n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner n/i 2.6 leg of lamb 89.99 4 3 Roasted Leg of Lamb Dinner Wellshire Farms 7 ABF spiral-cut ham 109.99 6-8 4 Glazed Ham Dinner n/i 6-7 kosher chickens 79.99 6-8 5 Hanukkah Dinner MO Dierberg's Butterball 12-14 whole turkey 89.99 8-10 5 Traditional Turkey Dinner Butterball 12-14 whole turkey 119.99 8-10 6 Deluxe Whole Roasted Turkey Meal n/i 1.5 bnls turkey breast 59.99 4 4 Boneless Breast of Turkey Meal - Small n/i 3 bnls turkey breast 119.99 8 4 Boneless Breast of Turkey Meal - Large n/i 3.5 beef prime rib 99.99 4 4 Succulent Prime Rib Meal - Small n/i 7 beef prime rib 199.99 8 4 Succulent Prime Rib Meal - Large Bob's Smokehouse 3-5 bnls glazed ham 57.99 4 4 Bob's Smokehouse Signature Glazed Ham Meal - Small Bob's Smokehouse 7-9 bnls glazed ham 114.99 8 4 Bob's Smokehouse Signature Glazed Ham Meal - Large n/i 1.5 CC bnls pork loin 59.99 4 4 Pork Loin Meal - Small n/i 3 CC bnls pork loin 119.99 8 4 Pork Loin Meal - Large Food Giant n/i 7 bnls turkey 109.09 15-18 5 Roasted or Smoked Turkey Dinner n/i 10-12 whole turkey 54.99 8-10 6 Deluxe Turkey Dinner n/i 10-12 whole turkey 41.99 4-6 4 Turkey Dinner Special n/i 5-6 spiral-cut ham 39.99 4-6 3 Spiral Ham Dinner n/i 3 boneless sliced ham 36.99 4-6 4 Hickory Pit Ham Platter Fresh Thyme Farmers Market n/i 10-12 whole turkey 59.99 6-8 5 Thanksgiving Turkey Dinner Gerbe's Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Harp's Food Stores Honeysuckle 10-12 whole turkey 85.95 8-10 6 Martha Harp's Feast Holiday Dinner Hay's Supermarkets Butterball 10-12 whole turkey 59.99 6-8 4 Savannah Classic Deluxe Turkey Dinner n/i 7-10 spiral-cut ham 52.99 6-8 2 Savannah Classic Spiral Sliced Ham Dinner Hen House n/i 12-14 whole turkey 89.99 6-8 6 Deluxe Turkey Feast n/i 12-14 smoked whole turkey 89.99 6-8 6 Deluxe Smoked Turkey Feast n/i 7-8 spiral-cut ham 89.99 6-8 6 Deluxe Spiral Ham Feast n/i 2-3 bnls turkey breast 49.99 2 6 Holiday Turkey Dinner for Two n/i 2 spiral-cut ham 49.99 2 6 Holiday Ham Dinner for Two

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 442 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) MO Hen House n/i 6 beef prime rib 129.99 6-8 7 Prime Rib Feast (cont) (continued) n/i 1.5 beef prime rib 59.99 2 7 Prime Rib Dinner for Two Hy-Vee Butterball 10-12 whole turkey 80.00 8 5 Traditional Turkey Dinner Butterball 14-16 whole turkey 125.00 12 8 Family Feast Turkey Dinner Butterball 14-16 whole turkey & ham 225.00 18-20 9 Gourmet Holiday Feast Butterball 14-16 whole turkey & beef rib 225.00 18-20 9 Gourmet Holiday Feast Jeannie-O 3-4 bnls turkey breast 49.99 4 5 Boneless Turkey Dinner Farmland 8-10 pit ham 135.00 12 8 Applewood Pit Ham Dinner Farmland 5-6 boneless ham 80.00 8 5 Traditional Boneless Ham Dinner Hormel 5-6 USDA SE beef prime rib 135.00 8 5 Oven-Roasted Prime Rib Dinner Kroger Central Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Kroger Delta Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner Price Chopper n/i 10-12 whole turkey & ham 199.99 14-18 10 Family Buffet n/i 10-12 smoked turkey & ham 199.99 14-18 10 Family Buffet n/i 10-12 whole turkey & ham 119.99 8-10 7 Gatherings Turkey Meal n/i 10-12 smoked turkey & ham 119.99 8-10 7 Gatherings Turkey Meal n/i 7-9 spiral-cut ham 119.99 8-10 7 Gatherings Spiral Sliced Ham Meal n/i 10-12 whole turkey 79.99 6-8 5 Turkey Meal n/i 10-12 smoked whole turkey 79.99 6-8 5 Smoked Turkey Meal n/i 7-9 spiral-cut ham 79.99 6-8 5 Spiral Sliced Ham Meal n/i 1.5 bnls rotisserie turkey brst 39.99 2 3 Rotisserie Turkey Breast Meal n/i 1.5 spiral-cut ham 39.99 2 3 Honey Glazed Ham Meal Pyramid Foods Butterball 10-12 whole turkey 69.99 6-8 6 Deluxe Turkey Dinner n/i spiral-cut ham 69.99 6-8 5 Spiral Ham Dinner Schnuck's n/i 9-11 whole turkey 49.99 8-10 4 Turkey Dinner Shop'n Save Jennie-O 10-12 whole turkey 49.99 8-10 3 Classic Turkey Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Town & Country Grocers n/i 10-12 whole turkey 49.95 4-6 3 Thanksgiving Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 443 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) MO Town & Country Supermarkets n/i 10-12 whole turkey 49.95 4-6 3 Thanksgiving Turkey Dinner (cont) Whole Foods Midwest n/i 10-12 whole turkey 69.99 6 5 Family Turkey Dinner n/i 2.5 bnls turkey breast 49.99 4 4 Turkey Dinner for Four n/i 10-12 organic whole turkey 149.99 6 5 Organic Turkey Dinner n/i 12-14 whole turkey 139.99 8 9 Deluxe Turkey Dinner Wellshire 8 spiral-cut ham 99.99 6-8 4 Classic Ham Dinner n/i 4-5 beef prime rib 179.99 8 4 Prime Rib Dinner NM Albertsons SW n/i 10-12 whole turkey 59.99 6-8 5 Deluxe Turkey Dinner n/i 3-4 rotisserie turkey breast 49.99 6-8 5 Rotisserie Turkey Breast Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Cut Ham Dinner n/i 4-5 beef prime rib 69.99 6-8 4 Prime Rib Dinner Basha's Butterball 9-11 whole turkey 54.99 6-8 6 Deluxe Traditional Butterball Turkey Dinner Hormel 8-10 spiral-cut ham 54.99 6-8 5 Deluxe Spiral Sliced Ham Dinner Butterball 9-11 whole turkey/ham 109.99 12-16 7 The Feast n/i 3-4 bone-in turkey breast 19.99 2 5 Turkey Dinner for Two King Soopers/City Market Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Safeway - Denver n/i 10-11 whole turkey 59.99 6-8 5 Traditional Turkey Dinner n/i 3-3.5 bnls turkey breast 49.99 6-8 5 Boneless Turkey Breast Dinner n/i 7-9 spiral-cut ham 59.99 8-10 3 Spiral Ham Dinner n/i 4-5 beef prime rib 79.99 6-8 4 Prime Rib Dinner Smith's Food & Drug Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Whole Foods Rocky Mntn Diestel 6-10 ABF whole turkey 84.99 4 5 Natural Turkey Dinner (small) Diestel 10-12 ABF whole turkey 149.99 8 5 Natural Turkey Dinner (large) Diestel 6-10 organic whole turkey 119.99 4 5 Organic Turkey Dinner (small) Diestel 10-12 organic whole turkey 189.99 8 5 Organic Turkey Dinner (large) n/i 6-10 smoked whole turkey 99.99 4 6 Down Home Smoked Turkey Dinner (small) n/i 10-12 smoked whole turkey 159.99 8 6 Down Home Smoked Turkey Dinner (large) n/i 3-5 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 444 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NM Whole Foods Rocky Mntn American Homestead 7-8 ABF spiral-cut ham 99.99 4 5 Bourbon Ham Dinner (cont) (continued) n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner OK Harp's Food Stores Honeysuckle 10-12 whole turkey 85.95 8-10 6 Martha Harp's Feast Holiday Dinner Homeland Honeysuckle 10-12 whole turkey 69.99 10-12 7 Premium Turkey Dinner Honeysuckle 10-12 whole turkey 49.99 6-8 2 Traditional Turkey n/i 2-3 rotisserie turkey breast 34.99 2-4 3 Boneless Rotisserie Turkey Breast Dinner Kretschmar 6 boneless spiral-cut ham 59.99 10-12 4 Kretschmar Spiral Recipe Ham Dinner n/i 4 beef prime rib 119.99 6-8 5 Deluxe Prime Rib Dinner Pyramid Foods Butterball 10-12 whole turkey 69.99 6-8 6 Deluxe Turkey Dinner n/i spiral-cut ham 69.99 6-8 5 Spiral Ham Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings United Supermarkets of OK Honeysuckle 10-12 whole turkey 69.99 10-12 7 Premium Turkey Dinner Honeysuckle 10-12 whole turkey 49.99 6-8 2 Traditional Turkey Dinner n/i 2 rotisserie turkey breast 34.99 2-4 3 Boneless Rotisserie Turkey Breast Dinner Kretschmar 6 boneless spiral -cut ham 59.99 10-12 4 Spiral Ham Dinner n/i 4 beef prime rib 119.99 6-8 5 Deluxe Prime Rib Dinner Whole Foods SW n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Breast Dinner For 4 n/i 10-12 whole turkey 99.99 6-8 4 Classic Turkey Dinner n/i 6-10 petite whole turkey 79.99 4 4 Classic Turkey Dinner n/i 10-12 organic whole turkey 119.99 6-8 4 Classic Turkey Dinner with Organic Turkey n/i 10-12 smoked whole turkey 99.99 6-8 4 Classic Turkey Dinner with Smoked Turkey n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner n/i 2.6 leg of lamb 89.99 4 3 Roasted Leg of Lamb Dinner Wellshire Farms 7 ABF spiral-cut ham 109.99 6-8 4 Glazed Ham Dinner n/i 6-7 kosher chickens 79.99 6-8 5 Hanukkah Dinner TX Albertsons - Houston n/i 10-12 whole turkey 49.99 6-8 5 Oven Roasted Turkey Holiday Dinner n/i 10-12 Cajun whole turkey 59.99 6-8 5 Cajun Style Turkey Holiday Dinner n/i 8-9 spiral-cut ham 49.99 6-8 4 Spiral Sliced Ham Holiday Dinner n/i 4-5 beef prime rib 79.99 4-5 5 Prime Rib Holiday Dinner Albertsons SW n/i 10-12 whole turkey 59.99 6-8 5 Deluxe Turkey Dinner n/i 3-4 rotisserie turkey breast 49.99 6-8 5 Rotisserie Turkey Breast Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Cut Ham Dinner n/i 4-5 beef prime rib 69.99 6-8 4 Prime Rib Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 445 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) TX Brookshire Grocery Company n/i 9-11 smoked whole turkey 59.99 6-8 5 Smoked Turkey Dinner (cont) n/i 6-7 spiral-cut ham 59.99 6-8 5 Ham Dinner n/i 9-11 Cajun whole turkey 59.99 6-8 5 Cajun Smoked Turkey Dinner Fiesta Mart n/i 10-12 whole turkey 59.00 6-8 5 Family Turkey Dinner n/i 7-9 spiral-cut ham 59.00 6-8 5 Family Ham Dinner Kroger Dallas/Houston Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Market Basket n/i 10-12 whole turkey 64.99 5-7 4 Roasted Turkey Dinner n/i 10-12 smoked whole turkey 64.99 5-7 4 Smoked Turkey Dinner n/i 5-7 spiral-cut ham 54.99 5-7 4 Spiral Cut Ham Dinner Food Markets n/i 8-10 whole turkey 49.99 6-8 5 Homestyle Turkey Dinner n/i 8-10 Cajun whole turkey 49.99 6-8 5 Homestyle Cajun Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Ham Dinner n/i 4-5 beef prime rib 89.99 6-8 3 Prime Rib Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Sun Fresh Markets Butterball 10-12 whole turkey 59.99 6-8 6 Turkey Dinner n/i 10-12 smoked whole turkey 59.99 6-8 6 Smoked Turkey Dinner Super 1 Foods n/i 9-11 smoked whole turkey 56.99 6-8 5 Smoked Turkey Dinner n/i 6-7 spiral-cut ham 56.99 6-8 5 Ham Dinner n/i 9-11 Cajun whole turkey 56.99 6-8 5 Cajun Smoked Turkey Dinner Tom Thumb n/i 8-10 whole turkey 49.99 6-8 5 Homestyle Turkey Dinner n/i 8-10 Cajun whole turkey 49.99 6-8 5 Homestyle Cajun Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Ham Dinner n/i 4-5 beef prime rib 89.99 6-8 3 Prime Rib Dinner United Supermarkets n/i 10-12 whole turkey 59.99 8-10 5 Baked Turkey Holiday Dinner n/i 3-5 bone-in turkey breast 54.99 6-8 4 Turkey Breast Holiday Dinner n/i 10-12 smoked whole turkey 59.99 8-10 4 Smoked Turkey Holiday Dinner n/i 7-9 spiral-cut ham 69.99 8-10 5 Spiral Cut Ham Whole Foods SW n/i 2.5 bnls turkey breast 69.99 4 4 Turkey Breast Dinner For 4 n/i 10-12 whole turkey 99.99 6-8 4 Classic Turkey Dinner n/i 6-10 petite whole turkey 79.99 4 4 Classic Turkey Dinner n/i 10-12 organic whole turkey 119.99 6-8 4 Classic Turkey Dinner with Organic Turkey n/i 10-12 smoked whole turkey 99.99 6-8 4 Classic Turkey Dinner with Smoked Turkey

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 446 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) TX Whole Foods SW n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner (cont) (continued) n/i 2.6 leg of lamb 89.99 4 3 Roasted Leg of Lamb Dinner Wellshire Farms 7 ABF spiral-cut ham 109.99 6-8 4 Glazed Ham Dinner n/i 6-7 kosher chickens 79.99 6-8 5 Hanukkah Dinner UT Albertsons Intermountain n/i 3-3.5 bone-in turkey breast 49.99 6-8 4 Roasted Turkey Breast Dinner Jennie-O 11-13 whole turkey 59.99 6-8 5 Traditional Turkey Dinner Smithfield 7-9 spiral-cut ham 69.99 6-8 4 Spiral Cut Ham Dinner Harmon's n/i 8-10 bone-in turkey breast 180.00 6-8 7 Traditional Turkey Breast Dinner n/i 12 whole turkey 150.00 6-8 7 Traditional Turkey Dinner (Medium) n/i 12 whole turkey 200.00 10-12 7 Traditional Turkey Dinner (Large) n/i 8-10 spiral-cut ham 150.00 6-8 7 Traditional Ham Dinner (Medium) n/i 8-10 spiral-cut ham 200.00 10-12 7 Traditional Ham Dinner (Large) n/i 8-10 spiral-cut ham 130.00 6-8 4 Deluxe Ham Dinner n/i 12 beef prime rib 225.00 6-8 4 Prime Rib Dinner King Soopers/City Market Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Smith's Food & Drug Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Whole Foods Rocky Mntn Diestel 6-10 ABF whole turkey 84.99 4 5 Natural Turkey Dinner (small) Diestel 10-12 ABF whole turkey 149.99 8 5 Natural Turkey Dinner (large) Diestel 6-10 organic whole turkey 119.99 4 5 Organic Turkey Dinner (small) Diestel 10-12 organic whole turkey 189.99 8 5 Organic Turkey Dinner (large) n/i 6-10 smoked whole turkey 99.99 4 6 Down Home Smoked Turkey Dinner (small) n/i 10-12 smoked whole turkey 159.99 8 6 Down Home Smoked Turkey Dinner (large) n/i 3-5 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner American Homestead 7-8 ABF spiral-cut ham 99.99 4 5 Bourbon Ham Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 447 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) SOUTHWESTERN U.S. - CA,HI,NV CA Albertsons South California n/i 10-12 whole turkey 49.99 4-6 4 Classic Turkey Dinner n/i 6-8 spiral-cut ham 49.99 4-6 3 Ham Dinner n/i 4-6 beef prime rib 69.99 4-6 3 Prime Rib Dinner Andronico's Diestel 12-14 ABF whole turkey 159.99 10 6 Holiday Turkey Dinner Feast Diestel 6-10 petite whole turkey 109.99 6 6 Small Gathering Holiday Dinner n/i 8.5 spiral-cut ham 139.99 10 6 Holiday Ham Dinner Feast Foodland Mercado IGA n/i 12-14 whole turkey 69.99 6-8 5 Turkey Dinner n/i 8-10 bone-in ham 69.99 6-8 5 Glazed Ham Dinner n/i 18-10 fresh pork leg 79.99 6-8 5 Pork Leg Dinner Gelson's Markets n/i 10-14 whole turkey 178.99 12 7 Jumbo Turkey Dinner n/i 10-14 whole turkey 130.99 8 7 Roasted Turkey Dinner n/i 7-9 spiral-cut ham 122.99 6 5 Spiral-cut Ham Dinner n/i 4-5 boneless rib roast 152.99 6 5 Boneless Rib Roast Dinner n/i 2-4 Cornish hens 47.99 2 7 Cornish Game Hen Dinner for 2 Jon's Marketplace Zacky Farms 10-12 whole turkey 49.99 6-8 4 Complete Turkey Dinner John Morrell 6-7 spiral-cut ham 49.99 6-8 4 Complete Spiral Ham Dinner La Superior Super Mercados n/i 12-14 whole turkey 69.99 4-6 6 Stuffed Turkey Dinner n/i 8 BBQ pork ribs 54.99 4-6 6 BBQ Ribs Dinner n/i 10-11 spiral-cut ham 54.99 4-6 6 Spiral Ham Dinner Lucky Stores n/i 7-9 spiral-cut ham 49.99 4-8 5 Complete Ham Meal n/i 10-12 whole turkey 49.99 4-8 6 Complete Turkey Meal Lunardi's Diestel 12-13 ABF whole turkey 119.00 8-10 6 Holiday Turkey Dinner Mar-Val Food Stores Butterball 10 whole turkey 59.99 6 7 Butterball Turkey Dinner n/i 8 glazed ham 59.99 6 5 Mar-Val's Honey Glazed Ham Dinner n/i 4 beef prime rib 79.99 6 4 Mar-Val's Prime Rib Dinner Mollie Stones Mollie's 12-14 free range whole turkey 149.99 10-12 8 Mollie's Free Range Turkey Holiday Dinner Murphy's Markets n/i 10-12 whole turkey 59.99 6-8 7 Holiday Dinner New Seasons n/i 3-5 bone-in turkey breast 59.00 2 6 Dinner Package For Two Diestel 12-14 organic whole turkey 149.00 6-8 2 Organic Dinner Package Diestel 12-14 ABF whole turkey 119.00 6-8 2 Medium Dinner Package Diestel 8-10 ABF whole turkey 99.00 4-6 2 Small Dinner Package Northgate Gonzalez Market n/i 10-12 whole turkey 69.99 8 4 Holiday Turkey Meal Nugget Markets Diestel 10-12 ABF whole turkey 99.99 4-6 7 Small Turkey Dinner Diestel 12-14 ABF whole turkey 169.99 8-10 7 Small Turkey Dinner Pavilions n/i 10-12 whole turkey 49.99 6-8 4 Classic Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 3 Ham Dinner n/i 4-5 beef prime rib 69.99 6-8 3 Prime Rib Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 448 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) CA Ralph's Grocery Company Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner (cont) Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Ray's Food Place n/i 3-5 spiral-cut 1/2 ham 59.99 8 6 Ham Meal n/i 10-12 whole turkey 59.99 8 6 Turkey Meal Safeway - North California n/i 10-12 whole turkey 49.99 4-6 4 Traditional Oven-Roasted Turkey Dinner n/i 6-8 spiral-cut ham 49.99 4-6 3 Spiral Cut Ham Dinner n/i 4-6 beef prime rib 69.99 4-6 3 Prime Rib Dinner Diestel 10-12 ABF whole turkey 99.99 4-8 7 Complete Diestel Turkey Meal n/i 7-9 spiral-cut ham 49.99 4-8 5 Complete Ham Meal n/i 4-5 beef prime rib 69.99 4-8 6 Complete Rib Roast Meal n/i 10-12 whole turkey 49.99 4-8 6 Complete Turkey Meal Seafood City Supermarkets n/i 10-12 whole turkey 119.00 6-8 2 Lechon Turkey Dinner Package Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Stater Bros. Zacky Farms 10-12 whole turkey 59.99 8 5 Turkey Dinner Zacky Farms 14-16 whole turkey 114.99 16 5 Giant Turkey Feast Hormel 7-9 spiral cut ham 59.99 8 5 Spiral-Sliced Ham Dinner n/i 4-5 beef rib roast 79.99 5-6 5 Prime Rib Dinner Super A Foods n/i 6-8 whole turkey 59.99 4-6 4 Holiday Turkey Dinner Farmer John 5 spiral-cut ham 59.99 4-6 2 Holiday Spiral Ham Dinner The Fresh Market n/i 10-12 whole turkey 79.99 8-10 5 Traditional Holiday Dinner n/i 5 bone-in turkey breast 49.99 4-6 5 Holiday Meal for Smaller Gatherings Vons n/i 10-12 whole turkey 49.99 6-8 4 Classic Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 3 Ham Dinner n/i 4-5 beef prime rib 69.99 6-8 3 Prime Rib Dinner Whole Foods Northern Calif. Diestel 10 ABF whole turkey 99.99 8 6 Traditional Turkey Dinner Diestel 10 organic whole turkey 159.99 8 6 Traditional Organic Turkey Dinner Diestel 16 heirloom whole turkey 289.99 12 9 Large Heirloom Turkey Dinner Diestel 14 ABF whole turkey 159.99 12 6 Large Turkey Dinner Diestel 14 ABF whole turkey 129.99 12 6 Traditional Ready-to-Cook Turkey Dinner Diestel 14 ABF smoked whole turkey 189.99 12 6 Large Smoked Turkey Dinner Diestel 6 ABF whole turkey 84.99 4 6 Intimate Turkey Dinner Diestel 6 organic whole turkey 99.99 4 6 Intimate Organic Turkey Dinner n/i 2.5 boneless turkey breast 69.99 4 5 Intimate Turkey Breast Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 449 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) CA Whole Foods Northern Calif. n/i 8 spiral-cut ham 129.99 8 6 Spiral-Cut Ham Dinner (cont) (continued) n/i 3.5 beef prime rib 179.99 8 4 Roasted Prime Rib Dinner Whole Foods Sth Pacific Diestel 10-12 ABF whole turkey 99.99 8 4 Turkey Meal for 8 n/i 4 bone-in turkey breast 69.99 4 4 Turkey Breast Meal for 4 n/i 5 beef prime rib 179.99 6-8 4 Prime Rib Meal n/i 5-7 leg of lamb 89.99 4 4 Leg of Lamb Meal HI Foodland Super Market n/i 12-14 whole turkey 49.99 6-8 6 Turkey Dinner Farmer John 7-9 spiral-cut ham 56.99 6-8 5 Farmer John Spiral Ham Dinner n/i 4-6 Angus beef prime rib 72.99 6-8 4 Certified Angus Beef Prime Rib Dinner Safeway - North California n/i 10-12 whole turkey 59.99 4-6 4 Traditional Oven-Roasted Turkey Dinner n/i 6-8 spiral-cut ham 59.99 4-6 3 Spiral Cut Ham Dinner n/i 4-6 beef prime rib 79.99 4-6 3 Prime Rib Dinner Seafood City Supermarkets n/i 10-12 whole turkey 119.00 6-8 2 Lechon Turkey Dinner Package /Big Save n/i 10-12 whole turkey 59.99 7-9 6 Turkey Dinner Whole Foods Sth Pacific n/i 4 bone-in turkey breast 69.99 4 4 Turkey Breast Meal for 4 n/i 5 beef prime rib 179.99 6-8 4 Prime Rib Meal n/i 5-7 leg of lamb 89.99 4 4 Leg of Lamb Meal NV Albertsons Intermountain n/i 3-3.5 bone-in turkey breast 49.99 6-8 4 Roasted Turkey Breast Dinner Jennie-O 11-13 whole turkey 59.99 6-8 5 Traditional Turkey Dinner Smithfield 7-9 spiral-cut ham 69.99 6-8 4 Spiral Cut Ham Dinner Albertsons SW n/i 10-12 whole turkey 59.99 6-8 5 Deluxe Turkey Dinner n/i 3-4 rotisserie turkey breast 49.99 6-8 5 Rotisserie Turkey Breast Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Cut Ham Dinner n/i 4-5 beef prime rib 69.99 6-8 4 Prime Rib Dinner Safeway - North California n/i 10-12 whole turkey 49.99 4-6 4 Traditional Oven-Roasted Turkey Dinner n/i 6-8 spiral-cut ham 49.99 4-6 3 Spiral Cut Ham Dinner n/i 4-6 beef prime rib 69.99 4-6 3 Prime Rib Dinner Smith's Food & Drug Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Sprout's Farmers Market Sprout's 10-12 ABF whole turkey 69.99 6-8 6 Antibiotic-Free Turkey Meal Sprout's 7-9 spiral-cut ham 69.99 6-8 6 Spiral Sliced Ham Meal n/i 4-5 USDA CH beef prime rib 79.99 6-8 3 Boneless Rib Roast Meal n/i 3-5 boneless turkey breast 29.99 2 6 Boneless Turkey Breast Meal Vons n/i 10-12 whole turkey 49.99 6-8 4 Classic Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 3 Ham Dinner n/i 4-5 beef prime rib 69.99 6-8 3 Prime Rib Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 450 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NV Whole Foods Northern Calif. Diestel 10 ABF whole turkey 99.99 8 6 Traditional Turkey Dinner (cont) Diestel 10 organic whole turkey 159.99 8 6 Traditional Organic Turkey Dinner Diestel 16 heirloom whole turkey 289.99 12 9 Large Heirloom Turkey Dinner Diestel 14 ABF whole turkey 159.99 12 6 Large Turkey Dinner Diestel 14 ABF whole turkey 129.99 12 6 Traditional Ready-to-Cook Turkey Dinner Diestel 14 ABF smoked whole turkey 189.99 12 6 Large Smoked Turkey Dinner Diestel 6 ABF whole turkey 84.99 4 6 Intimate Turkey Dinner Diestel 6 organic whole turkey 99.99 4 6 Intimate Organic Turkey Dinner n/i 2.5 boneless turkey breast 69.99 4 5 Intimate Turkey Breast Dinner n/i 8 spiral-cut ham 129.99 8 6 Spiral-Cut Ham Dinner n/i 3.5 beef prime rib 179.99 8 4 Roasted Prime Rib Dinner Whole Foods Sth Pacific Diestel 10-12 ABF whole turkey 99.99 8 4 Turkey Meal for 8 n/i 4 bone-in turkey breast 69.99 4 4 Turkey Breast Meal for 4 n/i 5 beef prime rib 179.99 6-8 4 Prime Rib Meal n/i 5-7 leg of lamb 89.99 4 4 Leg of Lamb Meal

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 451 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) NORTHWESTERN U.S. - AK,ID,MT,OR,WA,WY AK Carrs/Safeway - Seattle n/i 10-12 whole turkey 59.99 6-8 4 Homestyle Turkey Dinner ID Albertsons Intermountain n/i 3-3.5 bone-in turkey breast 49.99 6-8 4 Roasted Turkey Breast Dinner Jennie-O 11-13 whole turkey 59.99 6-8 5 Traditional Turkey Dinner Smithfield 7-9 spiral-cut ham 69.99 6-8 4 Spiral Cut Ham Dinner Norbest 10-12 whole turkey 54.99 6-8 6 Turkey Dinner Longhorn 7.5 spiral-cut ham 54.99 6-8 5 Spiral Ham Dinner AmeriStar 4-5 beef prime rib 74.99 6-8 5 Prime Rib Dinner Safeway - Seattle n/i 10-12 whole turkey 49.99 6-8 4 Homestyle Turkey Dinner Smith's Food & Drug Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Super 1 Foods n/i 10-12 whole turkey 49.98 4-6 6 Complete Turkey Dinner Whole Foods Rocky Mntn Diestel 6-10 ABF whole turkey 84.99 4 5 Natural Turkey Dinner (small) Diestel 10-12 ABF whole turkey 149.99 8 5 Natural Turkey Dinner (large) Diestel 6-10 organic whole turkey 119.99 4 5 Organic Turkey Dinner (small) Diestel 10-12 organic whole turkey 189.99 8 5 Organic Turkey Dinner (large) n/i 6-10 smoked whole turkey 99.99 4 6 Down Home Smoked Turkey Dinner (small) n/i 10-12 smoked whole turkey 159.99 8 6 Down Home Smoked Turkey Dinner (large) n/i 3-5 bone-in turkey breast 69.99 4 4 Turkey Breast Dinner American Homestead 7-8 ABF spiral-cut ham 99.99 4 5 Bourbon Ham Dinner n/i 4-5 beef prime rib 179.99 6-8 4 Prime Rib Dinner MT Albertsons Intermountain n/i 3-3.5 bone-in turkey breast 49.99 6-8 4 Roasted Turkey Breast Dinner Jennie-O 11-13 whole turkey 59.99 6-8 5 Traditional Turkey Dinner Smithfield 7-9 spiral-cut ham 69.99 6-8 4 Spiral Cut Ham Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner Rosauers Supermarkets Norbest 10-12 whole turkey 54.99 6-8 6 Turkey Dinner Longhorn 7.5 spiral-cut ham 54.99 6-8 5 Spiral Ham Dinner AmeriStar 4-5 beef prime rib 74.99 6-8 5 Prime Rib Dinner Smith's Food & Drug Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Super 1 Foods n/i 10-12 whole turkey 49.98 4-6 6 Complete Turkey Dinner OR Albertsons - Portland n/i 10-12 whole turkey 49.99 6-8 4 Homestyle Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Ham Dinner IGA Market Fresh n/i 10-12 whole turkey 24.99 4-6 5 Holiday Meal Deal

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 452 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) OR New Seasons Diestel 12-14 organic whole turkey 149.99 4-6 7 Organic Turkey Dinner (cont) Diestel 16-18 ABF whole turkey 169.99 8-10 7 Turkey Dinner - Large Diestel 12-14 ABF whole turkey 129.99 4-6 6 Turkey Dinner - Medium Quality Food Centers Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Rosauers Supermarkets Norbest 10-12 whole turkey 54.99 6-8 6 Turkey Dinner Longhorn 7.5 spiral-cut ham 54.99 6-8 5 Spiral Ham Dinner AmeriStar 4-5 beef prime rib 74.99 6-8 5 Prime Rib Dinner Roth's n/i 4 brined turkey roast 69.99 6-8 6 Full Brined Turkey Roast Dinner n/i 2 brined 1/2 turkey roast 34.99 4-5 3 Half Brined Turkey Roast Dinner Safeway - Portland n/i 10-12 whole turkey 49.99 6-8 4 Homestyle Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Ham Dinner Whole Foods Market - NW Diestel 10-12 ABF whole turkey 129.99 8 5 Traditional Holiday Dinner Diestel 10-12 ABF smoked turkey 149.99 8 5 Traditional Holiday Dinner w/ Smoked Turkey Diestel 10-12 organic whole turkey 149.99 8 5 Traditional Holiday Dinner w/ Organic Turkey Diestel 6-8 petite whole turkey 89.99 4 5 Intimate Holiday Dinner For 4 Diestel 6-8 organic petite turkey 99.99 4 5 Intimate Holiday Dinner For 4 w/ Organic Turkey Wellshire 7 ABF spiral-cut ham 129.99 8 5 Spiral Cut Honey Glazed Ham Dinner n/i 3-4 bone-in turkey breast 69.99 4 4 Essentials Turkey Breast Meal for Four n/i 4-5 beef prime rib 179.99 6-8 4 Traditional Holiday Dinner with Boneless Prime Rib Roast WA Albertsons - Portland n/i 10-12 whole turkey 49.99 6-8 4 Homestyle Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Ham Dinner Haggen Northwest Fresh Butterball 10-12 whole turkey 129.00 8 7 Roasted Butterball Turkey Dinner n/i 4.5 bone-in turkey breast 129.00 8 7 Roasted Turkey Breast Dinner Hempler's 8 spiral-cut ham 129.00 8 6 Hempler's Spiral Sliced Ham Dinner IGA Market Fresh n/i 10-12 whole turkey 24.99 4-6 5 Holiday Meal Deal Metropolitan Markets n/i 10-12 free-range whole turkey 159.99 6-8 7 Complete Turkey Dinner New Seasons Diestel 12-14 organic whole turkey 149.99 4-6 7 Organic Turkey Dinner Diestel 16-18 ABF whole turkey 169.99 8-10 7 Turkey Dinner - Large Diestel 12-14 ABF whole turkey 129.99 4-6 6 Turkey Dinner - Medium Quality Food Centers Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 453 of 454 U.S. SUPERMARKET FEATURE ADVERTISING DURING KEY MARKETING EVENTS Thanksgiving 2016 Dinners - prices in US$ per complete dinner unless otherwise noted STORE-PREPARED HOLIDAY DINNERS

Weight State Supermarket Brand Meat Item Price Serves Sides Conditions (lb.) WA Rosauers Supermarkets Norbest 10-12 whole turkey 54.99 6-8 6 Turkey Dinner (cont) Longhorn 7.5 spiral-cut ham 54.99 6-8 5 Spiral Ham Dinner AmeriStar 4-5 beef prime rib 74.99 6-8 5 Prime Rib Dinner Safeway - Portland n/i 10-12 whole turkey 49.99 6-8 4 Homestyle Turkey Dinner n/i 7-9 spiral-cut ham 49.99 6-8 4 Spiral Ham Dinner Safeway - Seattle n/i 10-12 whole turkey 49.99 6-8 4 Homestyle Turkey Dinner Seafood City Supermarkets n/i 10-12 whole turkey 119.00 6-8 2 Lechon Turkey Dinner Package Super 1 Foods n/i 10-12 whole turkey 49.98 4-6 6 Complete Turkey Dinner Whole Foods Market - NW Diestel 10-12 ABF whole turkey 129.99 8 5 Traditional Holiday Dinner Diestel 10-12 ABF smoked turkey 149.99 8 5 Traditional Holiday Dinner w/ Smoked Turkey Diestel 10-12 organic whole turkey 149.99 8 5 Traditional Holiday Dinner w/ Organic Turkey Diestel 6-8 petite whole turkey 89.99 4 5 Intimate Holiday Dinner For 4 Diestel 6-8 organic petite turkey 99.99 4 5 Intimate Holiday Dinner For 4 w/ Organic Turkey Wellshire 7 ABF spiral-cut ham 129.99 8 5 Spiral Cut Honey Glazed Ham Dinner n/i 3-4 bone-in turkey breast 69.99 4 4 Essentials Turkey Breast Meal for Four n/i 4-5 beef prime rib 179.99 6-8 4 Traditional Holiday Dinner with Boneless Prime Rib Roast WY Albertsons Intermountain n/i 3-3.5 bone-in turkey breast 49.99 6-8 4 Roasted Turkey Breast Dinner Jennie-O 11-13 whole turkey 59.99 6-8 5 Traditional Turkey Dinner Smithfield 7-9 spiral-cut ham 69.99 6-8 4 Spiral Cut Ham Dinner King Soopers/City Market Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner Lucky's Market n/i 10-12 whole turkey 59.99 4-6 6 Turkey Dinner Safeway - Denver n/i 10-11 whole turkey 59.99 6-8 5 Traditional Turkey Dinner n/i 3-3.5 bnls turkey breast 49.99 6-8 5 Boneless Turkey Breast Dinner n/i 7-9 spiral-cut ham 59.99 8-10 3 Spiral Ham Dinner n/i 4-5 beef prime rib 79.99 6-8 4 Prime Rib Dinner Smith's Food & Drug Private Selection 10-13 whole turkey 49.99 6 5 Express Turkey Dinner Private Selection 10-13 whole turkey 69.99 6 7 Deluxe Turkey Dinner Private Selection 10-13 smoked whole turkey 69.99 6 7 Deluxe Smoked Turkey Dinner Private Selection 10-13 Cajun whole turkey 69.99 6 7 Deluxe Zatarain's Cajun-Fried Turkey Dinner

U.S. Supermarket Feature Advertising During Key Marketing Events (November 2014) USDA, Agricultural Marketing Service, Livestock, Poultry, and Seed Program, Agricultural Analytics Division Page 454 of 454