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Errors & Omissions Excepted. All prices subject to Vat where applicable. P14 All offers subject to availability. 'Reillys Profit Maker Varieties as stocked where available. Defining Convenience Since 1959 P14: 7th Oct - 27th Oct 2019 O’Reillys Wholesale Ltd Trick oR tREAT XMAS IMPULSE PAGES 4 & 5 PAGE 21 ONLY £19.65 35% 75p x 48 - Standard Bars POR 010750 010710 025431 010741 025432 010716 017305 Buy Any 2 Get 1 Coke Energy Can Free (032206) Worth £12 @ RSV POR 46% ONLY £8.79 ONLY £4.15 30% RSP. £1.79 Unit 69p 54% RSP. £1.25 PMP Unit 73p - 250ml x 12 POR POR 4Pk x 6 Buy Any 2 Get 1 Orange Edition Free Worth £15 @ £1 RSV - POR 53% 020320 Cola 17% 031055 032192 020321 Bubblegum 031056 020319 Ice Cream Soda ONLY £7.99 55% RSP. £1.79 Unit 67p POR 473ml x 12 £1 20% 027352 025991 031506 025993 027353 025992 1 Ashtree Enterprise Park, Rathfriland Road, BT34 1BY T: 028 (ROI 048) 30250650 F: 028 (ROI 048) 30250770 www.oreillyswholesale.com / 1 Confectionery ONLY £99.95 ONLY £99.95 ONLY £98.99 ONLY £98.95 RSP. £3.00 Unit £2.08 17% RSP. £3.00 Unit £2.08 17% RSP. £4.50 Unit £2.75 27% RSP. £1.50 Unit £1.03 18% POR POR POR POR 290g x 48 290g x 48 360g x 36 157g x 96 219003 Roses 219004 Heroes 219005 Milk Tray Hod 219002 TCO Hod ONLY £175.00 ONLY £63.95 ONLY £63.95 ONLY £129.99 RSP. £1.00 Unit 61p 27% RSP. £4.99 Unit £2.28 45% RSP. £4.99 Unit £2.28 45% RSP. £4.99 Unit £2.71 35% T288 POR 200g x 28 POR 206g x 28 POR 200g x 48 POR £3.99 £3.99 £4.49 31% 31% 28% 219007 Kinder Surprise 219971 Malteser Truffle 219969 Galaxy Truffle 219011 Lindor Milk ONLY £10.29 ONLY £18.79 ONLY £9.99 ONLY £13.30 RSP. £1.49 Unit 69p 45% RSP. £1.99 Unit £1.17 29% RSP. £2.50 Unit £1.67 20% RSP. £3.50 Unit £2.21 24% POR POR POR POR 36g x 15 100g x 16 240g x 6 388g x 6 £1 Maltesers 18% 032506 Truffles 028873 Malteser’s Box 032568 Quality Street 010828 Celebrations 2 \ Confectionery Thornton’s Stock Arriving 21/10/19 ONLY £24.95 ONLY £19.74 ONLY £32.78 ONLY £15.29 RSP. £3.99 Unit £2.50 25% RSP. £5.00 Unit £3.29 21% RSP. £8.99 Unit £5.46 27% RSP. £5.99 Unit £3.82 23% POR POR POR POR 250g x 10 262g x 6 284g x 6 360g x 4 Thornton’s Continental Thornton’s Thornton’s Classic 219267 Milk Assortment Nestle 219263 Moments 219265 Milk/Dark/White 219268 Dark Assortment 010786 Dairy Box ONLY £13.19 ONLY £13.95 ONLY £35.99 ONLY £8.99 RSP. £5.49 Unit £3.30 28% RSP. 4.50 Unit £2.79 26% RSP. £3.00 Unit £2.00 20% RSP. 85p Unit 43p 40% POR POR POR POR 348g x 4 380g x 5 300g x 18 25g x 21 All Gold 219122 Milk 021369 Black Magic 219121 Dark 029231 After Eight 032653 Aero Bliss ONLY £15.99 ONLY £14.99 ONLY £12.99 ONLY £10.79 RSP. £4.99 Unit £3.20 23% RSP. £4.00 Unit £2.50 25% RSP. £1.75 Unit £1.08 26% RSP. £2.49 Unit £1.35 35% POR POR POR POR T16 x 5 T15 x 6 157g x 12 200g x 8 TCO Ball Fererro Fererro 219095 Milk 010932 Rocher 219328 Raffaello 219096 Dark 219417 York Fruits ONLY £21.79 ONLY £24.39 RSP. £4.49 Unit £2.72 27% RSP. £4.49 Unit £3.05 19% POR POR 200g x 8 200g x 8 £4.99 Lindor Lindor 219226 Mint 219227 Orange 219225 Assorted 34% 219988 White 219223 Hazelnut 010906 Milk 219224 60% Cocoa 219296 Strawberry Cream ONLY £17.60 ONLY £13.19 ONLY £19.49 ONLY £17.99 RSP. £14.99 Unit £8.80 30% RSP. £3.50 Unit £2.19 25% RSP. £12.99 Unit £4.87 55% RSP. £4.99 Unit £3.00 27% POR POR POR POR 550g x 2 290g x 6 530g x 4 360g x 6 £8 £4.49 Lindor 029156 Roses Cadbury 219292 Maxi Ball 029242 Heroes 219124 Milk Tray 27% 023897 Milk Tray 20% / 3 RRP £2.00 RRP £3.50 £37.49 £17.60 Halloween 2019 UNIT COST UNIT COST 31ST OCTOBERRRP £1.00 £1.34 £2.20 £ 75 14. % % RRP 55p UNIT COST 20 25 £15.49 67p UNIT COST 20% 32p Haribo % 219490 Maoam Duo 30 Cadbury (460g x 8) 219466 Ghost Egg Cadbury (5Pk x 28) 219465 Goo Creme Egg Cadbury (22) 219464 Ghost Egg (48) RRP £2.50 RRP £2.00 RRP £1.00 RRP 80p £12.99 £12.99 £5.29 £8.29 UNIT COST UNIT COST UNIT COST UNIT COST £1.62 £1.30 58p 35p 22% 20% 30% 48% Swizzels Nestle 219479 Trick Or Treats 219474 Smarties Monster Swizzels (210g x 9) 219475 Milkybar Monsters Swizzels 219480 Trick Or Teat Lolly (19.5g x 24) 219481 Monster Treats (330g x 10) (480g x 8) RRP £2.00 RRP £4.00 RRP £4.99 RRP £1.00 £10.79 £15.99 £12.99 £5.99 UNIT COST UNIT COST UNIT COST UNIT COST £1.20 £2.67 £3.25 50p 28% 20% 22% 40% Haribo Barrat Swizzels Swizzels 219485 Scare Mix 219493 BOOTY BAGS 219482 Sweet Treats 219483 Sweet Shop Faves 219486 Tangfatricks (400g x 9) (650g x 6) (750g x 4) (140g x 12) RRP £1.00 RRP £2.00 RRP £1.00 £14.99 £13.39 £7.99 UNIT COST UNIT COST UNIT COST 62p £1.34 67p 25% 20% 20% Maynards £1 PMP Bassetts 219919 Trick Or Treat 219473 Scary Safari 219472 Dead Chewy (130g x 24) (284g x 10) (162g x 12) RRP £2.95 RRP £2.95 RRP £2.95 £14.05 £16.89 £19.69 UNIT COST UNIT COST UNIT COST £1.41 £1.41 £1.41 43% 43% 43% £2.00 £2.00 £2.00 % % Treat Size 16 Treat Size 16 Treat Size 16% Haribo 219469 Crunchie 219467 Buttons 219468 Fudge 219490 Maoam Duo (210g x 10) (170g x 12) (202g x 14) (460g x 8) RRP £3.99 RRP £39.39 RRP £2.00 £18.79 £39.39 £13.75 UNIT COST UNIT COST UNIT COST £1.71 £1.41 £1.37 49% 43% 18% % 48 £2.50 2 For Treat Size Treat Size £2.00 £3.50 219471 Heroes 18% 219470 Heroes 219922 Smarties Nestle (278g x 11) (228g x 28) 16% Minis (187g x 10) 14% 219474 Smarties Monster 219475 Milkybar Monsters (19.5g x 24) RRP £2.00 RRP £2.00 RRP £2.00 £11.25 £17.49 £17.49 UNIT COST UNIT COST UNIT COST £1.25 £1.25 £1.25 25% 25% 25% 40% 010892 Malteser Funsize 033058 M&M’s Choc Funsize 020116 Twix Funsize (195g x 9) (220g x 14) (275g x 14) RRP £2.00 RRP £2.00 RRP 15p £19.99 £12.49 £5.49 UNIT COST UNIT COST UNIT COST £1.25 £1.25 9p 25% 25% 27% Rocheur 027196 Black Monster 020118 Mars Funsize 010891 Magic Stars Funsize Pop (Std x 60) (250g x 16) (120g x 10) Confectionery ONLY £11.99 ONLY £13.75 RSP. Unit 40p 20% RSP. 95p Unit 46p 42% 60p POR POR 39g/43g x 30 43g x 30 Kinder 60p PMP Kinder 030630 Bueno Choc 010937 Milk 030628 Bueno White 010941 White ONLY £9.15 ONLY £8.69 ONLY £8.99 ONLY £12.99 RSP. 50p Unit 33p 35% RSP. 40p Unit 24p 28% RSP. £1.45 Unit 90p 26% RSP. £2.00 Unit £1.08 35% POR POR POR T1 x 28 POR 21g x 36 T8 x 10 4Pk x 12 Kinder Kinder 030442 Lindor Milk 010943 Hippo 010940 Choc Snack Bar 010936 Kinder Choc 030443 Lindor Orange ONLY £16.99 ONLY £11.99 ONLY £8.99 28% RSP. £1.00 Unit 50p 40% RSP. £1.00 Unit 50p 40% RSP. £2.59 Unit £1.55 POR POR POR 4Pk x 11 30g x 24 40g x 18 2 @ 2 @ Kinder Bueno £1.50 £1.50 012151 Chocolate Lindt 20% 20% 031319 White 017416 Barquillo Bar 010908 Nocciolatte ONLY £15.95 ONLY £12.65 ONLY £16.40 ONLY £8.49 RSP. 90p Unit 44p 41% RSP. 90p Unit 53p 30% RSP. £1.00 Unit 68p 18% RSP. £1.00 Unit 71p 29% POR POR POR POR 43g x 36 39.5g x 24 5Pk x 24 48g x 12 Hershey’s 032218 Reese’s Peanut Hershey’s 021154 Cookies & Cream Butter White 032217 Cookies & Creme 021274 Nutella & Go ONLY £17.99 ONLY £8.99 ONLY £8.09 ONLY £31.69 RSP. 90p Unit 45p 40% RSP. 90p Unit 45p 40% RSP. 90p Unit 45p 40% RSP. £1.50 Unit 88p 30% POR POR POR POR 40 x 51g 20 x 42g 47g x 18 77g x 36 020382 Reese’s 032219 Reeses Peanut 020383 Reese’s Cups 017402 Reese’s Sticks Nutrageous Butter Cups 6 \ Confectionery ONLY £10.49 ONLY £20.49 ONLY £10.49 RSP. 50p Unit 26p 37% RSP. 60p Unit 34p 32% RSP. 25p Unit 17p 16% POR POR POR 21.2g x 40 22g x 60 PMP x 60 25p PMP 030124 Chomp 030125 Freddo Cadbury Cadbury 030126 Freddo Caramel 023306 Buttons 025822 Timeout 010728 Snack Sandwich 021186 Fudge ONLY £12.29 ONLY £11.69 ONLY £17.59 029057 RSP.
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    French student looking for an internship abroad in Marketing. Available from mid-May to the end of August 2020 (6 weeks minimum). PROFESSIONAL EXPERIENCE JUL – DEC EMEA MARKET ANALYST INTERN 2019 Ubisoft International | Paris • Brand territory revision (Assassin’s Creed). Summarized workshops and interviews of players and internal stakeholders • Created data packs on 5 major entertainment brands for internal teams • Implemented a global quantitative study (17 countries) on Qualtrics. Analysis support on SPSS • Conducted ad hoc studies: Esport, VR • Analyzed a recent AAA game (Brand history, Publisher strategy, Gameplay NICOLAS features). Oral presentation to 50 persons from the EMEA teams CORRE JAN – JUL CATEGORY MANAGER INTERN 2019 Mars Wrigley Confectionery France | Strasbourg • Managed the operational implementation of the Easter and Christmas FRENCH STUDENT campaigns (M&M’s, Celebrations) • In collaboration with creative agencies and sales force, monitored the creation of 20 or so tools: POS, sales plan… • Timing and budget supervision • Sales tracking (Skittles, Freedent and Airwaves). Produced analysis and recommendations on merchandising, promotion and product range based on Nielsen data JUL - AUG ACCOUNT MANAGER INTERN 2018 Tiller Systems | Paris French start-up developing a SaaS Point-of-Sale for merchants. 150+ employees CONTACT and 6000+ clients through Europe • Managed a portfolio of 50 or so clients (restaurants, hotels, retailers...). Carried out the onboarding, collected feedback and suggested Nantes, France improvements
  • CHAPTER 11 Product and Service Decisions

    CHAPTER 11 Product and Service Decisions

    M11_HOLL6830_02_SE_C11.QXD 16/1/10 6:15 pm Page 392 CHAPTER 11 Product and service decisions LEARNING OBJECTIVES After studying this chapter you should be able to: explain the mix of product and service elements explore levels of a product offer define the categories of service determine the ‘service quality gap’ explore the stages in ‘new product development’ discuss different forms of the product life cycle discuss what it means to develop new products for foreign markets discuss the term brand equity define and explain the different branding alternatives discuss how the Internet might be integrated in future product innovations discuss the implications of the ‘long tail’ concept 11.1 INTRODUCTION The product decision is among the first decisions that a marketing manager makes in order to develop a marketing mix. This chapter examines product-related issues and sug- gests conceptual approaches for handling them. Also discussed are product development, brand (labelling) strategies, service policies and Internet product decisions (including ‘long tail’). M11_HOLL6830_02_SE_C11.QXD 16/1/10 6:15 pm Page 393 CHAPTER 11 PRODUCT AND SERVICE DECISIONS 393 What is a product? Products, or services, are the vital ingredients of the market offering and are the vehicles for providing customer satisfaction. The product is the object of the exchange process, the thing which the producer or supplier offers to a potential customer in exchange for something else which the supplier perceives as equivalent or greater value. Conventionally, this something else is money. In the absence of money, we must resort to barter or counter trade where goods are traded against other goods.