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Diageo Beer Co Fall 2018 | V.25 NUNO TELESDIAGEO BEER CO. Delivering Excellence Seasonals Rethinking Retail New Products Programs DHARMA TAMM OF ROGUE ALES & SPIRITS | FALL SELECTIONS | DRAUGHT QUALITY Letter toTHE TRADE HIS SUMMER WE’VE HAD SOME oppressively hot weather, and with it In This T comes a need for cold refreshment. ISSUE We know that session ales and lagers are leading summer beer styles due to their lower alcohol content and easy-on- the-palate flavors, but with cooler temps Delivering the right around the corner, fall seasonals are already hitting taps and store shelves. Taste of Excellence ...............1 Nothing beats fall in New Hampshire with Cover Story .........................2 visitors arriving from all over the world to view our brilliant fall foliage, as the landscape changes hues right before Brewer Highlight .................4 our eyes. The cooler days of autumn encourage us to spend time outdoors, and the crisp fall nights are perfect for a hearty brew. Below are a few brew- Barley & Hops Craft Beer worthy events being held this autumn season in the Granite state. and Wine Shoppe ...............5 The 20th Annual Chili Challenge & Brews at Waterville Valley Town Square will take place on Saturday, September 29th from 12-4PM. Area restaurants Old School Bar & Grill ���������6 compete in Town Square for the title of “best chili around”. Admission fee covers generous samples of each chili and a ballot for voting. Plus, guests can enjoy beer tastings and a free outdoor concert featuring The Uncle Steve Band. New Products .....................7 Columbus Day weekend is a perfect time to enjoy some fall festivities. Patrons will get a taste of the Bavarian Alps during the White Mountain Seasonal Selections .............9 Oktoberfest at Loon Mountain, Saturday, October 6th and Sunday, October 7th. Patrons can have fun at the region’s largest celebration of Available Year-Round German food, drink, and music. This festival perfectly coincides with the fall Perfect for the Season ....... 14 foliage season, so guests will enjoy beer and brats alongside stunning views of New Hampshire’s White Mountains. Programs ......................... 14 Over on the other side of the mountains, also on Columbus Day weekend, is Attitash Mountain Resort’s 21st Annual Oktoberfest which is another great venue. The two-day event will feature traditional Bavarian music from Rethinking Retail .............. 21 the world renowned King Ludwig’s Band, authentic German fare as well as a Biergarten featuring 20 different local and regional breweries serving a host of seasonal beers and ciders. On November 4th, at the Pats Peak Oktoberfect Ski & Snowboard Sale, guests can enjoy King Ludwig’s Bavarian Band, German food, a beer garden, kids’ activities and a woodsmen show. Pats Peak also has their annual Ski & Snowboard sale going on, selling new and used equipment and accessories at great prices to get folks geared up for the ski season. The fall season might conjure up thoughts about the start of school or football season, but for us, this time of year is all about beer. Amoskeag has all your favorites from pumpkin ales and smoked porters to hard ciders and many more… these fall beers deserve a spot in your lineup all season long. Check out our seasonal selections on page 9. As always, we thank you for your business. Tom Bullock Ed Murphy Chairman of the Board President Heady Times is published four times a year, courtesy of Amoskeag Beverages. DeliveringTHE TASTE OF EXCELLENCE Find Out More About Amoskeag’s Employees Mike Barrington Purchasing Specialist How long have you been in the beer biz? Since 1989. After I graduated from Keene State with an engineering degree, I couldn’t find a job. I started loading beer trucks part-time at night. Fast forward 29 years and I’m still in the beer business. I’ve done everything from driving, recon, inventory management and now I am the Purchasing Specialist. What are some of the changes you’ve seen over the years? Technology has changed the way we do business. Years ago when I ordered beer, I filled out an order form, put a stamp on it and mailed What’s the one food you can’t live it to the brewery. Two months later our beer got delivered. Now, it’s without and what is your favorite beer to all done online and we use tools to help with accuracy and for shorter pair with it? A turkey club; everywhere I go ordering windows. with my wife, I check the menu to make sure What do you like to do for fun in the fall? There are some great they offer a turkey club. It annoys the heck logging trails up north that we like to bring our dogs to. I also rent a out of her, but that is one of my favorites. I’d cabin in Maine to enjoy the outdoors in autumn. wash it down with Coors Light! Kate Yarris Receptionist How long have you been with Amoskeag Beverages? I just had my one year anniversary. What does your job entail? I’m the first person to greet guests at Amoskeag, whether it’s in our lobby or over the phone. Every day is a little different for me, from invoicing, taking orders, fielding calls & questions, and directing folks to where they need to go, I never know what my day will be like. What do you like most about your job? I like that my job is fast paced and each day is unique. I also enjoy meeting our customers and encompassed in a charcuterie and cheese suppliers. I’ve even reconnected with a few people from my days in Ohio, board. I love salty meats like salami, where I worked for a brewing company over 14 years ago. prosciutto and ham with cheeses such as bleu, chèvre, and cheddar along with Do you have any fall traditions? After a hectic summer, my family breads, crackers, fruit and veggies. Every and I like to go camping in autumn. The scenery in New Hampshire is time we camp, we have “happy hour” that amazing and the weather is usually perfect. It’s a great way to spend includes a meat and cheese board that time with one another. pairs so well with a Two Roads Clementine What’s the one food you can’t live without and what is your Gose or Sauvignon Blanc Gose. I love their favorite beer to pair with it? I couldn’t live without all things Tanker Truck Sour Series! www.amoskeagbeverages.com HeadyTimes v.25 1 CoverSTORY Under New Management Nuno Teles Takes the Reins for Guinness & Smirnoff Ice in the USA HEN IT WAS ANNOUNCED IN And with the upcoming August opening of February that Nuno Teles, former the new Guinness Open Gate Brewery and W Chief Marketing Officer at Heineken Barrel House in Maryland, Diageo has the USA, had been tapped to be Diageo Beer Co. perfect opportunity to showcase beers like USA’s next president, the industry consensus Guinness Blonde and experimental brews was that the new hire was a homerun. With to American drinkers, who have a reputation fourteen years of international experience for trying new and bold beers. “The U.S. in Portugal, the Netherlands, Brazil and is certainly one of the most dynamic and America, Teles brings a unique skillset to exciting beer markets in the world right now, a portfolio that has already seen net sales and our whole operation in Maryland is grow at a considerable clip. In his arsenal geared toward innovation,” explains Teles. Nuno Teles holding iconic Guinness Gilroy poster are two of the industry’s most trusted brands “Since we have three brewhouses on site (Guinness and Smirnoff Ice), authentic stories about quality and heritage in Maryland, we really have the liberty to and consistent programming in both the on and off-premise. try out some interesting stuff, especially through barrel-aged brewing.” Heady Times sat down with Teles for an exclusive interview to learn more about what he sees on the horizon and how he plans to build upon his brands’ momentum. ’m joining Diageo Beer Co. at an incredible time,” says Teles, who spent more than a decade working his way up Heineken’s ranks. “Over “Ithe past four years, Diageo has grown considerably, with Diageo Beer Co. USA net sales growing 4.4% in [the first half of 2018].” But with all this success, Teles maintains that to continue this growth, his team “must focus on building momentum in a sustainable way.” Of course, challenges persist. Especially in today’s beer market, as we’re seeing more breweries Visitors to the new Guinness Open Gate Brewery and Barrel House pop up every day. Whereas other brands might can sample experimental brews see this as a threat, Teles sees opportunity. “Consumers are looking for great-tasting beer This distinction is important to Teles and with provenance, heritage and storytelling. Diageo, as they have no plans to brew Guinness has stood the test of time, as they’ve their world-famous stouts at the Maryland been brewing great beers for 259 years.” The data location. “All the Guinness stouts that supports Teles’ claim. While many on-premise Americans have come to accounts are in the grip of “rotation nation” fever, love will still be brewed Guinness Draught remains one of the strongest tap handles in the in Dublin.” The new business, with lasting power and consistency that other brands would, brewery will be home quite frankly, kill for. to Guinness Blonde, as well as “some pretty “The way we view it is, brands don’t stick around for more than two exciting releases that centuries without being loved,” says Teles.
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