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ZWZ SAUDI ARABIA • Chewing Gum Boosts Your Brain Power The latest buzz, news, and outlook from inside the MARCH SALES heart of Cravia. PROGRESS OUTLINE A monthly aair. Sales Record - 2012 ZwZ Monthly Sales Mar 2012 Al Meraikhi - Sh. Zayed Mar 2012 Abu Dhabi Salam Mar 2012 Dubai Mall Mar 2012 Issue # 49 | April 2012 Marina Mar 2012 Daily Sales Mar 2012 Marina 30 Mar 2012 Sales Record - 2012 CINNABON/SBC Monthly Sales Mar 2012 SBC Overall Sales Mar 2012 HSBC II - SBC Mar 2012 JBR - CNB Mar 2012 JBR - SBC Mar 2012 JBR - Total Mar 2012 Ibn Battuta 2 Mar 2012 GAME QUOTES “Always do your best. What you plant now, you will harvest later.” Og Mandino “Opportunity is missed by most people because it is dressed in overalls and looks like work.” omas Edison “Go ahead, work hard and never be afraid to try something. Even if you don’t make it, at least you can say you tried.” Guy Laeur “Do you want to know who you are? Don’t ask. Act! Action will delineate and dene you.” omas Jeerson “No matter how many goals you have achieved, you must set your sights on a higher one.” Jessica Savitch FUN FACTS Did you know that? Have you heard of one-line puzzles? • The six ocial languages of the United Nations are The idea is to place your pen to paper and draw a shape without lifting your pen from the pad or retracing any part of the line. Arabic, Chinese, English, French, Russian, and Spanish. You can, however, cross lines. ZWZ SAUDI ARABIA • Chewing gum boosts your brain power. Which one of these four pictures CANNOT be drawn in one line? A Large Step for ZwZ, Find the solution to this puzzle in our next issue! • The average person falls asleep in seven minutes. A Giant Leap for Cravia! Solution for last issue’s puzzle: (d) • Hot water freezes faster than cold water. 12 visit our Facebook page facebook.com/Cravia.Inc 3 7 8 9 7 8 9 In This Issue... 3 The Day as it Happened 9 ZwZ Call Center Renovation 4 ZwZ Saudi Arabia Cinnabon Mercato Reopens 5 Walid’s Column 10 Wall of Fame Louay’s Column 11 New Recruit 6 Mahmoud’s Column Birthdays Facts about KSA and Riyadh 12 Sales Progress Outline 7 ‘Bake a Bon’ Game Little Explorers Quotes Fun Facts 8 Birthday Bash SBC Experience THE DAY AS IT HAPPENED Louay Ghandour Donald Daccache Roula Khaled Rindala Beydoun Lina Charbel Maitre Chebl Attalah Marwan Atallah Khaled Abdullah Al-Rajhi Walid Hajj Anthony Bou Chedid Issue # 49 | April 2012 3 ZWZ SAUDI ARABIA A Large Step for ZwZ, A Giant Leap for Cravia! venture was and emphasized that we Riyadh. The opening of cafes, brands, had to invest all our efforts to turn this and international restaurants has made opportunity into a successful reality. this street a popular tourist destination Mr. Walid discussed the importance of as well as a hang out spot for men the location chosen for the outlet and and women entrepreneurs and young then shared pictures of Riyadh, the new people from different age groups. This location and the new office. It was time demographical mix also creates a unique to think global, and that’s exactly what target market for advertising. In addition, Cravia planned to do. At the end of the the special layout of Al Tahlia Street meeting, everyone at the head office allows for a nice stroll, thus enabling all It was a truly remarkable day. 11th gathered together to cut a delicious cake passersby to read and check out ads on April marked the beginning of Cravia’s representing the KSA flag and ZwZ logo. the side of the street. journey, a day that will always be remembered by Cravia’s members With an impressive 416 sq m floor because it was made possible through plan, this will be one of the biggest their hard work. It was on that day ZwZ outlets in the world. To handle the the Zaatar w Zeit (ZwZ) Saudi Arabia operation in KSA, Mr. Moussa Tarhini was development agreement was signed assigned. 76 employees will work inside in Beirut. For Cravia, this marks an this outlet and it’s going to represent the accomplishment of its efforts as it takes new image for ZwZ. To accommodate on a new geographical market; the the diverse target market requirements, Saudi market, which represents a great there will be two separate dining areas opportunity as it’s the Middle East’s (totaling 180 seats), one for families largest market, with Riyadh alone being and the other for singles. In addition, home to 7 million people. In details, the agreement is a Joint- the outlet will have a delivery service to Venture between Cravia and Rawabet cater to customers who prefer to have Elokhowa Company (Al Rajhi). However, their food at home. Cravia will be responsible for full management of the company. The corporate office for ZwZ Riyadh is going to be in Al Angary Street, in Aba Nomay building located, a newly established small building. Despite the building’s size, the office is 242 sq m in size, elegant and enjoys a great view of the landscape. The initial staff plan is to have an Operations Manager, PRO (Public Relations Officer), Senior Accountant, On Thursday 12th April, we had a Buyer, Office/Admin and IT Assistant. meeting at the head office where Mr. Walid and Mr. Louay, who had come The first ZwZ outlet in Riyadh is going straight from the airport, shared the to be in Al Tahlia Street, one of the The ambitious plan for the future is to exciting news with everyone. Mr. most important fashion, shopping and open 57 outlets for Zaatar w Zeit all Walid explained how significant this commercial streets in the Saudi capital around KSA. 4 ZwZ.. Saudi Style April 11th, 2012 was a special day. It will go down in our books as the day we embarked on expanding beyond the UAE. This is the day the ZwZ Saudi Arabia development agreement was signed in Beirut. This is particularly exciting because it is the first real expansion into a new geographical market, and what a market we are now tackling. Saudi Arabia has been waiting for ZwZ for a long time, and with a population of over 25 million people, this is serious business. Riyadh alone is home to 7 million people, and if we do our job This new project represents a new ZwZ Saudi Arabia finally fell in our laps right, we surely hit a winner. challenge, a new opportunity, and after a pursuit of at least 2-3 years. more importantly, a new dream to I want to thank the ZwZ Lebanon The nice thing about ZwZ in KSA is that grow Cravia into what it deserves partners, particularly Donald Daccache this will fall under Cravia Management’s to be, a truly powerful and regional for making this a reality and for creating control. So, we will get to leverage our organization. All of us at Cravia are what I think is a win-win partnership in experience, infrastructure and great expected to be involved and do Saudi Arabia. people to develop this market to its something in this venture, and in the potential. Saudi will eventually be an next few weeks this will be clarified Mabrook to all of us… until the next independent organization once the to each of you. But for now, we get venture, work hard, work smart and volumes start coming in, but for now to celebrate and enjoy this fabulous always remember that the Cravia it will need the help until it is able to occasion, because real and hard work umbrella is what keeps us all together. stand on its own feet. will start very soon. Walid Keeping the Promise Let me tell you, this is about to change. At this great moment, I can honestly I am truly proud and honored to say that Mr. Walid’s promise has been announce that we have now signed delivered. We are now embarking on the Franchise for Zaatar w Zeit Saudi a brand new exciting journey that I do remember the promise that Arabia. This is the hottest market in the will see our name shine in the land of Mr. Walid made to all of us last year region with amazing growth potential. opportunity. Remember that we are when he said that “We will grow.” Those We will inshallah plan to have over 50 entering a country with a population words were embedded in the back of outlets throughout the kingdom. I do of 27 million people. Our first location my mind as we once again started a very want you to reflect on how this was is as good as it gets. Ultra prime. I am aggressive opening and renovation plan. achieved. It is because of YOU. Your hard confident once again that we can work, commitment and dedication over replicate our success in the UAE onto We opened over twelve outlets in a the years has positioned Cravia as the the kingdom as we show them and the short period and we are now on a strong leading organization with operational entire world that we are “Simply the growth trajectory for Cinnabon and execution and a culture that is second to Best”. Zaatar w Zeit. As you also may know, none. This enabled us to secure Zaatar w we have had regional growth ambitions Zeit for Saudi Arabia. Without your great Wishing the Saudi Team all the best! over the years but have not been able to achievements, I can assure you that this enter new markets for various reasons.
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