ENGAGING RENOWNED RESTAURATEURS ENTERPRISES 6 WEBINARS 15+ SPEAKERS 200+ IN ATTENDANCE 20+ PRESENTING

ORGANIZED BY

New Horizons for Restaurants in

Join us for this exclusive action-packed webinar series on how restaurateurs from Lebanon and the region are breaking through to grow their businesses in new markets. Take part in a conversation with pioneers and experts from the industry sharing their best practices and new outlooks for:

Entering new markets in the GCC and MENA region • Tue, June 08, 2021 | 5 to 6 PM Franchising and manchising businesses • Tue, June 15, 2021 | 5 to 6 PM Leveraging the power of aggregators • Tue, June 22, 2021 | 5 to 6 PM The latest trends in cloud kitchens • Tue, June 29, 2021 | 5 to 6 PM The region’s economic outlook • Tue, July 06, 2021 | 5 to 6 PM Investment and funding opportunities • Tue, July 13, 2021 | 5 to 6 PM REGISTER NOW

IN COLLABORATION WITH MORE DETAILS BELOW

FEATURED MODERATORS AND PANELISTS

Wassim Makarem Salwa F. Darraj Toufic Khoueiri Christine Assouad Walid Hajj Aline Kamakian VP of Regional Market AUB Alumni Trustee, Co-Owner and Entrepeneur, F&B Co-Founder and CEO and Founder, & Q-Commerce, Senior Consultant, EY CEO, Kababji Consultant, The CEO, Kitch Fig Holding Talabat Catalyst of Growth

15+ F&B LEADING ORGANIZATIONS JUN 08 Take your Restaurants to a New Market JUN 15 Franchising and Manchising your Business JUN 22 The Rise of Food Aggregators JUN 29 The Rise of Cloud Kitchens JUL 06 The Region’s Economic Outlook JUL 13 Investment and Funding Opportunities in New Markets TUE, JUNE 08 Take your Restaurant to a New Market

TUESDAY, JUNE 08, 2021 AT 5:00 PM TIME (GMT+3)

Restaurants in Lebanon who have previously and recently opened in regional markets will be sharing their best practices and lessons learned.

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MODERATOR Nada Naufal An experienced Marketing professional with over 20 years in the field, Nada led the USAID funded project “LWWP” developing and American University of implementing a successful communication strategy. Prior to that, Beirut, Olayan School Nada was a Senior Marketing Manager for over 8 years with of Business, Executive Investcom, a leading telecommunications network operating in the Education and Africa where she developed and set forth an action plan for the re-branding of the corporate identity and helped launch it in the African continent.

FOCUS AREAS OF DISCUSSION Toufic Khoueiri How did each start and where? Co-Owner and CEO, Kababji | UAE, KSA

Internationally acclaimed as one of the key players in the hospitality field, Toufic What are the country-specific pioneered the concept of a healthy “casual quick dining” chain by relying solely market entry requirements? on fresh superior quality ingredients to offer his customers kebab grills, mezzas and salads. Toufic made Kababji become the household name recognized for its What are the lessons learned and quality and taste in the Middle East and abroad for the past 3 decades. markets’ differences to watch for?

Mohamad Zeitoun Founder and Managing Partner, Maki Group | Bahrain, and

Listed as one of the Top 10 Restaurateurs by the Caterer Middle East for three years in a row, Mohamad started Maki as a hole-in-a-wall in Kuwait in 2004 and slowly expanded into the region including London. Maki has been listed in the Michelin Guidebook for the UK as one of the top recommended Japanese restaurants and has won several awards including Time Out’s “Best Loved Restaurant” in Soho and Covent Garden, London.

REGISTER NOW Michel Aji Regional Business Partner, Roadsters, Deek Duke and Bar Tartine | soon in GCC

Michel joined Roadsters Diner since its foundation in 1998 and became a pillar in the growth of the company, helping it remain competitive all the while growing and developing new business opportunities and penetrating potential new markets. He is responsible for the Group’s overall management of strategic growth and expansion. He is also a board member at LAU Hospitality Advisory Board and Advisory Board Member at International School of Business MUBS. JUN 08 Take your Restaurants to a New Market JUN 15 Franchising and Manchising your Business JUN 22 The Rise of Food Aggregators JUN 29 The Rise of Cloud Kitchens JUL 06 The Region’s Economic Outlook JUL 13 Investment and Funding Opportunities in New Markets TUE, JUNE 15 Franchising and Manchising your Business

TUESDAY, JUNE 15, 2021 AT 5:00 PM BEIRUT TIME (GMT+3)

Hear the experts reveal the path and opportunities for franchising and manchising as growth models for your business.

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MODERATOR Aline Kamakian Founder and CEO of Mayrig, Batchig and Lahmajun, Aline has been in the restaurant industry for almost 20 years. She spread her love CEO and Founder, for the Armenian culinary heritage by introducing her concepts to Fig Holding foreign markets such as , Riyadh, Maldives and Yerevan. She also co-wrote her first cookbook “Armenian Cuisine” and currently has a series on YouTube “Cook with Aline”.

FOCUS AREAS OF DISCUSSION

What are pros and cons of Anthony Maalouf Vice President and Board Member, Lebanese Franchise franchising and manchising Association | Owner and General Manager, Ant Ventures growth models? Worldwide Holding Being a regional leader in the hospitality business since the age of 26, Anthony is How to carve and articulate your the owner and manager of Ant Ventures Worldwide, the holding company that operates Casper & Gambini's, Eatalian, Tarator, From the Tree, Silverspoon, and restaurant’s unique value Bab Idris, to list a few. Today, after twenty-five years, Anthony has succeeded in proposition? exponentially growing the business, ranking Casper & Gambini's as the indisputa- ble pioneer in the hospitality industry in both the Middle East & Africa. What are the key “how(s)” of

franchising and how to get the Nagi Morkos highest return as a franchisor? Founder and Managing Partner, Hodema | Lebanon, KSA and UAE What are the challenges and Nagi is the Founding and Managing Partner at Hodema, a consulting company opportunities for franchisors and specialized in the hospitality, retail and real estate sectors with offices in Lebanon and KSA covering the Middle East and Africa. With over 25 years of experience in franchisees? hospitality and retail, Nagi has a breadth of knowledge to share on the hospitality, industry and more specifically the franchising business, its challenges and opportunities.

REGISTER NOW Tarek Nahas Franchising Lawyer and Expert, Managing Partner, Sami Nahas Law Firm Tarek is an expert in International Business Law and Franchising. His firm is reputed for its in-depth expertise in the franchising business representing international and local franchisors and franchisees established in Lebanon and the region. JUN 08 Take your Restaurants to a New Market JUN 15 Franchising and Manchising your Business JUN 22 The Rise of Food Aggregators JUN 29 The Rise of Cloud Kitchens JUL 06 The Region’s Economic Outlook JUL 13 Investment and Funding Opportunities in New Markets TUE, JUNE 22

The Rise of Food Aggregators

TUESDAY, JUNE 22, 2021 AT 5:00 PM BEIRUT TIME (GMT+3)

Aggregators such as Deliveroo, Talabat, Zomato and Toters saw their businesses thrive during the pandemic. Come and listen to leaders from the region discuss the trends in demand for food deliv- ery and share insights on customer requirements.

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MODERATOR Christine Assouad Christine launched Dunkin Donuts in Lebanon over 20 years ago growing it to become the leading coffee shop brand in Lebanon. Entrepeneur, She later founded Semsom, a traditional Lebanese restaurant with F&B Consultant, a modern twist and expanded to other countries in the MENA The Catalyst of Growth region. For the past year, Christine has been working on a project called “Home in a Bite” taking Lebanese cuisine to Dubai.

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How is the market of online food delivery growing in the region? Wassim Makarem How are food aggregators VP of Regional Market & Q-Commerce, Talabat | UAE adding value to restaurants? Wassim has a passion for building and scaling businesses quickly in a sustaina- ble manner. He leads a talented team across strategy, product & tech, growth, What is the outlook post-pandemic? operations, commercial, performance and data analytics. He started his career as a Retail and Supply Chain professional and is now an expert in on-demand services' platforms and marketplaces, specifically food and grocery delivery. His What are some clients insights? current focus is on building Quick commerce, the next generation of e-com- merce.

Tamim Khalfa Co-Founder and CEO, Toters Delivery | Lebanon With a background in Management Consultancy at Booz & Company and Oliver Wyman, Tamim started his company in 2017 and grew it as a key player in the food aggregation business. The pandemic enabled the company to expand its verticals from food to other services.

REGISTER NOW JUN 08 Take your Restaurants to a New Market JUN 15 Franchising and Manchising your Business JUN 22 The Rise of Food Aggregators JUN 29 The Rise of Cloud Kitchens JUL 06 The Region’s Economic Outlook JUL 13 Investment and Funding Opportunities in New Markets TUE, JUNE 29

The Rise of Cloud Kitchens

TUESDAY, JUNE 29, 2021 AT 5:00 PM BEIRUT TIME (GMT+3)

Discover how restaurants are rethinking their businesses for a post-pandemic world with approach- es to cloud kitchens and how they allow for new business models and food offerings.

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MODERATOR Christine Assouad Christine launched Dunkin Donuts in Lebanon over 20 years ago growing it to become the leading coffee shop brand in Lebanon. Entrepeneur, She later founded Semsom, a traditional Lebanese restaurant with a F&B Consultant, modern twist and expanded to other countries in the MENA region. The Catalyst of Growth For the past year, Christine has been working on a project called “Home in a Bite” taking Lebanese cuisine to Dubai.

FOCUS AREAS OF DISCUSSION

What are the different food Walid Hajj Co-Founder and CEO, Kitch | KSA, UAE delivery channels? A visionary and award-winning entrepreneur, Walid defined his unique imprint in the food and beverages business creating innovative concepts that have disrupt- What is the growth trend of online ed the industry. With more than two decades of hands-on expertise in food food delivery in the region and what services and related businesses, Walid co-founded Kitch in 2020, further revolu- tionising the `kitchen-in-the-cloud' concept. Prior to Kitch, Walid demonstrated his is its outlook post-pandemic? entrepreneurial acumen with the founding of Cravia, one of the region's leading food and hospitality groups that brought world-class franchises to the Middle East, What is the key player’s perspective including Zaatar W Zeit, Five Guys, Cinnabon and Seattle's Best Coffee. on the opportunities and challenges of this rise? Paul Zoghbi Regional Managing Director and Chief of Staff, Kitopi | UAE, Bahrain and soon Qatar

Paul has more than 15 years of leadership experience across different roles in the consulting and tech spaces. At Kitopi, Paul was the Managing Director of UAE in 2019 and the Regional Managing Director of GCC in 2020. Currently, Paul leads a dual role as the Acting Regional Managing Director and the Chief of Staff at Kitopi.

REGISTER NOW Ziad Kamel Founder and CEO, Cloud Restaurants | UAE Ziad launched his first F&B company 15 years ago in Beirut and has since co-founded and led several establishments including Couqley French Bistro, which he expanded to Dubai when relocating there 7 years ago. In 2017, Ziad founded Cloud Restaurants; a fast-growing, delivery-only, cloud kitchen based restaurant company headquartered in Dubai with great aspirations and more than a dozen operating cloud restaurant brands better known as the Go! Brands.” JUN 08 Take your Restaurants to a New Market JUN 15 Franchising and Manchising your Business JUN 22 The Rise of Food Aggregators JUN 29 The Rise of Cloud Kitchens JUL 06 The Region’s Economic Outlook JUL 13 Investment and Funding Opportunities in New Markets TUE, JULY 06

The Region’s Economic Outlook

TUESDAY, JULY 06, 2021 AT 5:00 PM BEIRUT TIME (GMT+3)

With the upcoming Expo 2021 in the UAE, the FIFA World Cup in Qatar next year and ’s vision for 2030, the region will be welcoming many visitors. This webinar will reveal economic out- looks in the region for better investment decisions by business owners of SMEs.

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MODERATOR Sara Abdul Samad With over 15 years of experience in capital markets, Sara is Director of Data Services at Boursa Kuwait. Prior to that, Sara was head of Board Member, Lebanese the Research Department at an investment company, conducting Business Council in Kuwait fundamental and technical analysis of the international financial markets and delivering trainings and presentations on the capital markets. She also wrote for a weekly full-page market analysis in an economic newspaper. Sara is a Member of the Board of Directors of the Lebanese Business Council in Kuwait.

FOCUS AREAS OF DISCUSSION

What are some economic trends and the pandemic’s impact on the Nasser Saidi, PhD Founder & President of Nasser Saidi & Associates, Former region’s economy? Minister of Economy and Trade, and Minister of Industry of Lebanon How are the latest world and Dr. Nasser Saidi is President of Nasser Saidi & Associates, a niche consultant and regional economic changes advisor to the banking & financial sector, governments, central banks, regulators, multi-national and regional companies. He is the former Chief Economist and affecting the SME? Strategist of the Dubai International Financial Center. Dr. Saidi served as Minister of Economy and Trade and Minister of Industry of Lebanon and First Vice-Gover- What are some opportunities that nor of the Central Bank of Lebanon for two mandates. He is Chair of the MENA Clean Energy Business Council, a member of the IMF’s Regional Advisory Group business owners need to be aware for MENA, a member of the Advisory Board of the Official Monetary and Financial of? Institutions Forum (OMFIF) and a member of the advisory board of the Lebanon Oil & Gas Initiative (LOGI). He is the founder and former CEO of the Hawkamah Institute for Corporate Governance & the Mudara Institute of Directors. He is active in Fintech, crowdfunding, clean energy and corporate governance.

Saade Chami, PhD Group Chief Economist, National Bank of Kuwait

Before joining NBK, Saade had spent twenty years at the IMF where he held different positions including Director of the IMF Middle East Regional Technical REGISTER NOW Assistance Center. Dr. Chami led IMF teams to several countries in the region and worked on many other countries in Europe, Africa and Asia. He also served as Secretary General of Lebanon’s CMA for four years. Earlier in his career, Dr. Chami taught Economics and Finance at the American University of Beirut and served as advisor to many public institutions, including the Central Bank of Lebanon and Mckinsey & Company. JUN 08 Take your Restaurants to a New Market JUN 15 Franchising and Manchising your Business JUN 22 The Rise of Food Aggregators JUN 29 The Rise of Cloud Kitchens JUL 06 The Region’s Economic Outlook JUL 13 Investment and Funding Opportunities in New Markets TUE, JULY 13 Investment and Funding Opportunities in New Markets

TUESDAY, JULY 13, 2021 AT 5:00 PM BEIRUT TIME (GMT+3)

The destination for food lovers, Lebanon, regularly goes beyond its boundaries to the region. In paral- lel, authorities, investors and large groups are continuously looking to diversify their businesses. This panel sheds a light on opportunities for investment for SMEs and restaurants looking to grow in new markets.

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MODERATOR Salwa F. Darraj Being a Women's Network Champion, Salwa is a member of the Board of Trustees at the American University of Beirut (AUB), the AUB Alumni Trustee, Alumni Advisory Board of Imperial College London, and the Board of Senior EY Consultant Directors of a non-profit organization. She is a Fellow at the Char- tered Management Institute in the UK, a guest lecturer at Imperial College, a published writer, and a student and start up mentor.

FOCUS AREAS OF DISCUSSION

What investors are looking for? Walid Hanna Chief Executive Officer, Middle East Venture Partners (MEVP) Facilities available in the markets Having co-founded and invested in several startups in the MENA region, span- ning a range of industries with a focus on technology, Walid has been active in for F&B? venture capital and in new venture development for the past 19 years with 50+ VC investments executed since 2010. Prior to founding MEVP and growing its What are some lessons learned for AUM to $300M, Walid was the CEO of Dubai International Capital's venture arm "the Arab Business Angels Network" (ABAN), managing a regional seed venture funding? fund as well as the first Business Angels network in the Arab World. Prior to ABAN, he served on the investment-management team of Abraaj Capital.

Augostino Sfeir Investment and Financial Advisor, CFA | Kuwait An expert in institutional Investments and Finance, Augustino has closed and managed highly valued transactions, mandates and assets across the MENA region in Private Equity, Real Estate, Real Estate Development, M&A & Advisory, Bank & Project Financing and Feasibility Studies. He has different sectors covered with his experience from real estate and hospitality to healthcare, agricultural and FMCG & F&B to industrial and start-ups.

Adam Mawla REGISTER NOW F&B Investor Started at a young age in a construction family business the G.C.C. working in all different departments to later establish his own company in Lebanon ICON CON- TRACTING, a company that in a matter of 4 years expanded operations to the UAE, KSA and Egypt. ICON is a specialised interior fit-out contracting company whereby it focuses on commercial spaces such as retail and the F&B sector with over 500+ projects completed till date. He recently has been diversifying his business and developed an Egypt based cloud kitchen leveraging his business acumen in business planning, market research, and mergers & acquisition. This webinar series could not have been possible without the active participation and assistance of so many individuals. Their contributions have been purpose-driven to positively impact our society. They are sincerely appreciated and gratefully acknowledged for their collaborative approach, knowledge and time.

Salwa Darraj AUB Alumni Trustee, Senior Consultant, EY

Nada Naufal AUB OSB Executive Education

Etienne Sabbagh Baron - Khaddit Beirut

Alain Daou AUB OSB and Nature Conservation Center - Khaddit Beirut

Lina Tannir AUB OSB - Khaddit Beirut

Karim Bitar Views Dentsu Aegis

Ghadi Samiaa Khaddit Beirut

Rahaf Abou El Hassan Khaddit Beirut

Razane Wehbe Khaddit Beirut

Poliana Geha Khaddit Beirut

Yara Beaini Khaddit Beirut

Fida A. Kanaan Najat A. Saliba, PhD Sara Abdul Samad Director, AUB OSB AUB FAS Professor of Chemistry Board Member, Lebanese Executive Education, Khaddit Beirut Co-Founder Business Council in Kuwait Khaddit Beirut Co-Founder