89.7 WKSU is a nonprofit, independent, award-winning NPR News and Classical Music public radio station.
Build relationships with listeners who are loyal and passionate about public radio.
Market of 3.5 million people
Serving 22 counties, the largest FM footprint in the state
Kabir Bhatia and Jeff St. Clair Andrea Hallgren for WKSU WKSU listeners . . .
EDUCATED AFFLUENT have a college degree compared to 27% have a HHI over $100K, more 44% of Ohio’s population 35% than double Ohio’s 17%. AUDIENCE
63% of listeners 46% female
are between 35-64 54% male Source: Fall 2019 Nielsen Report
Lock 3 by Bruce Ford
INFLUENTIAL COMMUNITY-MINDED are more likely to have are more likely to contribute professional/related money to arts/cultural 194% occupations 84% organizations
CULTURAL
are more likely to attend a 77% performing arts concert Source: NPR 2018 WKSU – Award-Winning Reporting
■ Best Radio News Operation in Ohio ■ Best General Assignment Reporting: ■ Best Radio Reporter in Ohio: Kabir Bhatia, M.L. Schultze and Tim Rudell M.L. Schultze, Reporter/Producer ■ Best Sports Reporting: ■ Best Anchor in Ohio: Amanda Rabinowitz and Terry Pluto Amanda Rabinowitz, Morning Edition Host ■ 13 Public Media Journalist Association ■ Best Newscast in Ohio: Morning Edition PRNDI Awards ■ Best Consumer Reporting: Kabir Bhatia, Reporter ■ 11 Associated Press Ohio Awards ■ Best Continuing Coverage: ■ Regional Edward R. Murrow Award WKSU staff, Opioid Crisis 2019 Awards
2018 NPR Politics Podcast, WKSU programs are available 24/7 from left to right: Tamara Keith, on a Smart Speaker, HD Radio, Domenico Montanaro, Asma Khalid, Scott Detrow Smartphone or Tablet. WKSU photo WKSU HD 1: On-Air WKSU HD 2: Folk Alley WKSU HD 3: Classical WKSU HD 4: News and Information Northeast Ohio’s NPR Powerhouse!
22 counties in WKSU’s service area “We have a shared goal in making our community a better place to live.” —Grace Wakulchik, CEO, Akron Children’s Hospital
The WKSU Stations “WKSU’s audience is smart, engaging, and loyal. 89.7 WKSU Kent We support WKSU because of their timely news 89.1 WKSV Thompson coverage and their focus on the arts.” 89.3 WKRW Wooster —Glenda Lehman Ervin, Vice President of Marketing, Lehman’s 91.5 WKRJ New Philadelphia 90.7 WNRK Norwalk 95.7 W239AZ Ashland 94.7 W234CX Mansfield
ASHTABULA LAKE 89.1 WKSV Thompson
GEAUGA CUYAHOGA
ERIE TRUMBULL LORAIN 90.7 WNRK Norwalk 89.7 WKSU PORTAGE HURON MEDINA Akron SUMMIT MAHONING ASHLAND RICHLAND 95.7 WAYNE W239AZ 94.7 STARK W234CX Ashland 89.3 COLUMBIANA Mansfield WKRW Wooster 91.5 CARROLL HOLMES WKRJ New Philadelphia KNOX TUSCARAWAS COSHOCTON The Halo Effect Elevates Brands
have taken action in response to a public radio sponsorship 77% message
hold a more positive opinion of a company that supports 75% public radio
prefer to purchase products and services from public 69% radio sponsors
Source: Lightspeed Research, NPR State of Sponsorship Survey, March 2019
“We underwrite WKSU because we have the same shared values: integrity, professionalism, honesty, and above all, service to the community.” —Courtney Sutton, Attorney, Perantinides & Nolan, Co. L.P.A.
Downtown Cleveland by Aerial Agents Downtown Akron by Bruce Ford A Clutter-free Environment Provides People listen an More Exposure average of 6.5 Typical Radio Hour: minutes of public radio sponsor hours per week messages versus 13 minutes 2.5 of advertising and promotion on commercial radio
Active Listening: of public radio listeners are more likely to pay attention to 75% sponsorship messages than commercial radio listeners are to advertising
Source: NPR 2018 WKSU Digital Improves Performance
Website 230,000 average page views per month, 112,000 unique users per month Google Analytics Streaming 170,000 average sessions per month, 32,000 unique users per month Streamguys Newsletters E-Notes, 18,000 subscribers, publishes 2x per month, 17% open rate
Insight, 17,000 subscribers, publishes weekly, 19% open rate
Akron Marathon by Bruce Ford WKSU creates a shared civic and cultural life that connects communities through a diverse mix of media and extends the heritage of Kent State University.
Contact the WKSU Corporate Sponsorship Team for digital and broadcast marketing.
1613 E. Summit St. Kent, OH 44242-0001 330-672-3114 wksu.org
Front cover: Kent State University, courtesy of KSU; Blossom Music Center by Roger Mastroianni; Springfield Bog Metro Park by Rob Blair; Rock and Roll Hall of Fame and Museum, courtesy of Rock and Roll Hall of Fame and Museum; Lock 3 and First Energy All-American Soap Box Derby by Bruce Ford. Back cover: Akron Art Museum, Goodyear Blimp, Akron Civic Theatre by Bruce Ford; The University of Akron Polymer Building, courtesy of UA; Lehman’s, courtesy of Lehman’s; Cleveland Clinic Crile Building, courtesy of Cleveland Clinic; Wayne County Courthouse, courtesy of Wayne County CVB; Black Squirrel by Crazyjoepaul; Progressive Field, courtesy of the Cleveland Indians; Canton Music Block, courtesy of Visit Canton.