IT STARTED with You

IT STARTED with you.

KENT STATE STUDENT MEDIA 2016–2017 SALES KIT media partners 1010 content WE’LL TAKE IT FROM HERE. outlets

We are your direct access to more than 3434 70,000 people. We connect you to independent our audience through award-winning digital, print, film and broadcast media. We have been serving Kent State University and the Kent community for websites more than 80 years with independent student-produced media. We have the outlets you need to reach the target audience you want. 99 We look forward to partnering with you and look forward to your success. print products 77 social media 3030 channels 2 always ahead

THINK DIGITAL of ourFIRST. time

Your audience visits our web outlets for breaking news, campus and community information, classifieds and entertainment. With more than 500,000 unique users per year and a social media population of more than 35,000, Kent State Student Media digital products have always been at the forefront of what your audience is seeking.

1980s Students and faculty working on computers. Courtesy of Kent State University Libraries, Special Collections and Archives.

4 KENTWIRED KENTCRIBS

Kentwired.com Kentwired @Kentwired Kentcribs.com

WEB ADS SPONSORED TWEETS RENTAL LISTINGS

Place your ad where the campus and Weekly: $85/tweet Monthly Rate: $75 community turns first for breaking news, Monthly: $75/tweet (minimum purchase of four) Fill your vacancies faster with a Kentcribs listing. extended news and entertainment. Each The listing showcases your property with unlimited $ (minimum purchase of eight) banner ad includes a link to your site, Deluxe: 65/tweet photos and narrative. Prospective tenants can also monthly statistics and ad design services. Kentwired currently has more than 9,100 email or call you directly from a mobile device. followers on its Twitter account. Sponsored tweets can be purchased for any time of day, any Listings include: 728 x 90 day of the week. Limit of one sponsored tweet • Name Weekly: $195 still, $215 flash per day and a maximum of four per week. • Phone Monthly: $650 still, $700 flash Tweets may contain up to 131 characters and must include “SPONSORED.” Including hashtags and • Address mentions aid in building traffic and engagement. Tweets may also include creative and/or photos. • Email 960 x 30 Monthly statistics will be sent to all advertisers. • Web link Weekly: $125 still, $150 flash • Photos Monthly: $425 still, $500 flash • Price/month/unit • Apartment type 300 x 250 • # rooms & baths Weekly: $175 still, $195 flash • Amenities Monthly: $600 still, $650 flash • Floor plans • Map 180 x 600 • Unlimited narrative ONLINE CLASSIFIEDS Weekly: $100 still, $125 flash • Distance from KSU Student Center Monthly: $350 still, $425 flash Daily: $4/day Friday: $5 (includes Saturday & Sunday) Monthly: $75/28 days 120 x 600 Weekly: $75 still, $100 flash Classified ads on Kentwired.com are text-only ads but may include an automatic link to your website, $ $ Monthly: 275 still, 350 flash as well as direct call capabilities to a listed phone number from a viewer’s mobile device. All classified advertisements are pre-pay only.

VIDEO PRE-ROLL

Weekly: $125 Monthly: $450 Fifteen-second commercial or video prior to TV2 videos on Kentwired.com. We offer production services if required. Please see page 17 for pricing and more information.

5 6 focused

PRINT STILL then &MATTERS. now

Award-winning, nationally recognized and locally focused. Our independent student-run print products feature content the campus and Kent community seek. Featuring an average 88% pick-up rate, The Kent Stater leads the pack in providing campus, local and national news, features, entertainment, sports and classifieds. Kent State Student Media also produces six award-winning magazines including arts and poetry, fashion, and minority and campus issues. Each magazine has a circulation of 4,000+ and is an excellent way to make sure you reach the farthest corners of your audience.

1956 The student staff of the Kent Stater working in the newsroom. Courtesy of Kent State University Libraries, Special Collections and Archives.

8 6,750 copies THE KENT STATER 101 locations 3 days a week

On-campus ADMINISTRATION BUILDING KENT CENTER FOR OSCAR RITCHIE HALL DISPLAY ADS Size (w x h) Local Campus/Non-Profit AERONAUTIC & TECHNOLOGY THE PERFORMING ARTS PRENTICE HALL INSERTS & POST-ITS® BUILDING KENT HALL Full Page 11" x 21" $1,450 $1,100 ROCKWELL HALL BOWMAN HALL KENT HALL/ CARTWRIGHT ROTC BUS STOP Front Page 11" x 3" $450 $400 Single-Page Insert: $450 HALL ANNEX BUSINESS ADMINISTRATION SATTERFIELD HALL BUILDING KENT STATE HOTEL 2/3 Page 7.23" x 21" $975 $735 Multi-Page Insert: $500 SCHWARTZ CENTER CARTWRIGHT HALL KENT STATE LIBRARY $ $ ® $ SMITH HALL 1/2 Page 11" x 10.5" 725 550 3"x 3" or 4"x 5" Post-It : 600 CENTER FOR ARCHITECTURE KENT STUDENT CENTER STEWART HALL 1/4 Page 5.44" x 10.5" $375 $275 Post-Its must be printed in a fan-fold and CENTER FOR KENT STUDENT CENTER STOCKDALE HALL/ boxed. The unwind direction must be #1 or #3. UNDERGRADUATE BUS STOP 1/8 Page 5.44" x 5" $175 $130 KSU POLICE STATION EXCELLENCE KSU ICE ARENA $ $ Insert/Post-it sample must be submitted CENTER FOR VISUAL ARTS STUDENT RECREATION 1/16 Page 5.44" x 2" 75 55 LAKE HALL & WELLNESS CENTER to Kent State Student Media for approval. CUNNINGHAM HALL Ads smaller than a 1/16 will run on the classifieds LINCOLN BUILDING TAYLOR HALL Inserts/Post-its must be printed by the client DEWEESE HEALTH CENTER page and are priced on an individual basis. and shipped directly to the printer at least LIQUID CRYSTALS TRI-TOWERS ROTUNDA EASTWAY MATERIALS one week prior to insertion. TWIN TOWERS CENTER FOUNDATION & SCIENCE BUILDING Inserts and Post-Its are within every copy of DEVELOPMENT BUILDING LOWRY HALL UNIVERSITY EDGE The Kent Stater. Advertisers should print and FRANKLIN HALL MAC CENTER UNIVERSITY FACILITIES MANAGEMENT COLOR PRICING ship 6,750 total. Kent State Student Media HARBOURT HALL MACC ANNEX VERDER HALL can arrange the printing of the Post-Its for HEER HALL MATHEMATICS & COMPUTER $ Full Color: 75 $ WHITE HALL advertisers for an additional 75. HENDERSON HALL SCIENCE BUILDING $ WILLIAMS HALL Black +1 Color: 30 Please ship directly to: HILLEL MCGILVERY HALL MERRILL HALL WILLIAMSON ALUMNI HONORS COLLEGE/ CENTER Midwest Offset STOPHER HALL MOULTON HALL 629 Wabash Avenue NW WKSU NIXSON HALL New Philadelphia, Ohio 44663 VOLUME DISCOUNTS 800-837-8666 Clients may sign volume discounts per semester. The client must run a minimum of the contracted amount to receive the discount for all Kent Stater ads. The discount will appear Off-campus on all invoices. CLASSIFIEDS ACME FRESH MARKET HUNGRY HOWIES PORTAGE COMMUNITY $750 = 5% off ALL MEDIA MATERIAL HUNTINGTON BANK BANK (KENT) Cost per word: 35¢ (DOWNTOWN) PRENTICE HALL $1,250 = 10% off AMETEK Extras: $1 BAR 145 IDEABASE QUICK LANE $1,500 = 15% off Choose from border, bold, italics, centered BENT TREE COFFEE JIMMY JOHNS RAY'S PLACE $2,500+ = 20% off or reversed type BUFFALO WILD WINGS JORDAN COURT RISE & SHINE CAFÉ APARTMENTS RIVERSIDE WINE & Logo/picture: $3 (black & white only) CAMPUS BOOK & SUPPLY/ STARBUCKS KENT CITY OFFICES IMPORTS CAMPUS POINTE KENT CITY POLICE STATION RYAN'S PLACE All pricing is per day. APARTMENTS KENT COURTHOUSE APARTMENTS DISPLAY AD DEADLINES SHEETZ (KENT) The minimum price per day is $3.50. CHIPOTLE KENT FIRE STATION THE PROVINCE Ad space reservation is due two CIRCLE K KENT FREE LIBRARY All classified ads require pre-payment. TREE CITY COFFEE business days prior to the run date. CVS KENT POST OFFICE Phone numbers and websites are one word. DUNKIN DONUTS KENT VILLAGE UNIVERSITY EDGE Ad copy is due one business day EAGLES LANDING APARTMENTS UNIVERSITY OAKS prior to the run date. All punctuation is free. FOUR SEASONS PANINI'S BAR & GRILL WALGREENS Earlier deadlines may apply for Reservations are required by noon APARTMENTS PARTA WHITEHALL TERRACE special projects or sections. one business day prior to the run date. FRANKLIN SQUARE DELI PEBBLEBROOK APARTMENTS HOLLY PARK APARTMENTS APARTMENTS WILD GOATS CAFE

9 10 PUBLICATION CALENDAR

FALL 2016

August September October SPECIAL SECTIONS S M T W Th F S S M T W Th F S S M T W Th F S 2016–2017 1 2 3 4 5 6 1 2 3 1 7 8 9 10 11 12 13 4 5 6 7 8 9 10 2 3 4 5 6 7 8 14 15 16 17 18 19 20 11 12 13 14 15 16 17 9 10 11 12 13 14 15

21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22 Orientation August 24, 2016 28 29 30 31 25 26 27 28 29 30 23 24 25 26 27 28 29 30 31 Renter's Guide September 15, 2016

November December Homecoming September 29, 2016 S M T W Th F S S M T W Th F S

1 2 3 4 5 1 2 3 Halloween October 27, 2016 6 7 8 9 10 11 12 4 5 6 7 8 9 10 13 14 15 16 17 18 19 11 12 13 14 15 16 17 Last Call & Holiday December 8, 2016 20 21 22 23 24 25 26 18 19 20 21 22 23 24 27 28 29 30 25 26 27 28 29 30 31 Renter's Guide January 26, 2017

St. Patrick's Day March 16, 2017

SPRING 2017 Student Appreciation April 13, 2017

January February March Best of Kent April 20, 2017 S M T W Th F S S M T W Th F S S M T W Th F S 1 2 3 4 5 6 7 1 2 3 4 1 2 3 4 Last Call & Graduation May 4, 2017 8 9 10 11 12 13 14 5 6 7 8 9 10 11 5 6 7 8 9 10 11 15 16 17 18 19 20 21 12 13 14 15 16 17 18 12 13 14 15 16 17 18 22 23 24 25 26 27 28 19 20 21 22 23 24 25 19 20 21 22 23 24 25 29 30 31 26 27 28 26 27 28 29 30 31

1950s April May Students prepare to launch their boats at the annual S M T W Th F S S M T W Th F S Rowboat Regatta that was sponsored by The Kent Stater each spring at Silver Springs Park in Stow, Ohio. 1 1 2 3 4 5 6 Courtesy of Kent State University Libraries, Special Collections and Archives. 2 3 4 5 6 7 8 7 8 9 10 11 12 13 9 10 11 12 13 14 15 14 15 16 17 18 19 20 16 17 18 19 20 21 22 21 22 23 24 25 26 27 23 24 25 26 27 28 29 28 29 30 31 30 30

Publication Day Special Section

11 12 STUDENT-PRODUCED MAGAZINES

Transitions DISPLAY ADS Transitions magazine is a go-to guide about area restaurants, shopping, banks, ATMs, hotels, Half Page: $215 transportation, and other tips to make the first year Full Page: $425 at Kent State successful. It is endorsed by Destination Kent State and is given to students and their parents/ Inside Cover: $500 guardians during the freshman orientation program. Back Cover: $600

A Magazine Half Page: $195 This visually stunning fashion-focused magazine features Full Page: $275 designs by students from Kent State’s School of Fashion, tips on makeup and trends in hairstyling and jewelry. Inside Cover: $325 Extended content, photos and videos can be found at Back Cover: $400 TheAMag.com and on their Instagram account.

WEB BONUS: The Burr Originally the Chestnut Burr, this award-winning All magazine ads also publication is Kent State's first student-produced include a banner ad on magazine. Each issue contains original reporting, how- the magazine’s website to articles and personal essays. The stories continue on for one month. TheBurr.com including archives of past issues. The Burr Additional months can also has active Twitter and Facebook accounts. be purchased for only $25 per month.

Fusion Recognized nationally for excellence, Fusion addresses sexual minority issues. It has been publishing for more MULTI-MAGAZINE than 15 years and continually releases new content on DISCOUNT OhioFusion.com or thatgaymagazine.com. Fusion also has a robust following on Facebook. Run in three or more student-produced magazines and get 10% off all ads. Luna Negra Run in all six magazines For more than 50 years this literary journal has offered and get 20% off all ads. find where a blend of poetry, prose, photography and illustration. Luna Negra features both student and community submissions. Additional submissions beyond the regular print issue can be found on LunaNegraMag.com and their multiple social media outlets. you belong

Uhuru 1984 As Kent State’s only minority-focused magazine, Uhuru covers cultures, traditions and current issues. It is an Bob Sorino (left) & Brian Mooar (right), editors award-winning publication and continues its passion for the final Chestnut Burr yearbook published. online at UhuruMag.com and several social media outlets. In 1985 The Burr Magazine began publishing as an independent student-produced magazine. Courtesy of Kent State University Libraries, Special Collections and Archives.

13 14 up close & BROADCAST personalYOUR MESSAGE.

TV2 KSU is Portage County’s only local television station airing on channel 2.2 on-campus and channel 16 on Time Warner Cable. TV2 reaches more than 34,000 households—providing daily newscasts, KSU and Portage County sports and nightly original programming. Black Squirrel Radio (BSR) is our independent student-run radio station and is available on blacksquirrelradio.com and iTunes under College Stations. BSR features a variety of music, including local bands for in-studio performances and interviews. The station has a loyal following on Twitter and Facebook and averages almost 3,000 listeners on its site each month. Kent State University Independent Films (KSUIF) is a vibrant student-led group that produces full-length films, short videos, and music videos that provide your business with a new and interesting way to connect with your audience.

1970s A student camera operator films a news TV program. Courtesy of Kent State University Libraries, Special Collections and Archives.

16 TV2 KSU

TV2 PRODUCTIONS Kentwired.com TV2KSU @TV2KSU

We offer a full spectrum of video production services including commercials, training videos, seminars, concerts, HD studio rentals, weddings and much more. Our production company provides quality, professional work that is cost-effective. Contact Tami Bongiorni at 330-672-6306 or [email protected] for a detailed quote on your video project. NEWSCASTS NON-COMMERCIAL SPONSORSHIP

Weekly: $100 Weekly: $25 Field Shooting $100/hour/camera Monthly: $175 Clients without commercials are eligible to appear on TV2. Non-commercial sponsorships Semester: $450 include two name mentions, two 10-second HD Studio Rental $100/hour Includes a 10-second live read and logo shown live reads and either a logo or slide of during opening and closing, as well as two information shown. 30-second spots during the local newscasts at Studio Crew $25/hour/person 6 p.m., Monday–Friday.

KENT ROOSEVELT VS. RAVENNA Graphic Design $40/hour HIGH SCHOOL FOOTBALL ORIGINAL PROGRAMMING Broadcast Sponsor: $600 $ Weekly: $50 DVD Menu Designs 40/hour The September 9th football game will be Monthly: $75 broadcasted in its entirety on TV2 and replays of the full broadcast will occur Editing $40/hour Includes a 10-second live read and logo shown during opening and closing billboards and two throughout the weekend. 30-second spots during the show. Contact your TV2’s extensive sponsorship includes: account executive for a list of shows and times. Voiceovers & Acting $25/hour • Four 30-second commercials • Promotional mention using the sponsor’s tagline and logo Scriptwriting $25/hour ELECTION COVERAGE • Two 10-second live reads • Promotional mention in The Kent Stater $ Election Sponsor: $450 Web Formatting 25/hour and Record-Courier ads TV2 provides the campus and Portage County residents local and national results in the live • Complimentary replays of the game November election show. The show concludes • One commercial in each Monday night when results are final and is no less than two Sports Corner (10 total) hours in length. • One commercial in each Friday Night The Election Sponsorship includes a minimum Frenzy (10 total) 1960s of two 30-second commercials, and promotional ads in both The Kent Stater and Students work together to film a studio produciton. Record-Courier. Courtesy of Kent State University Libraries, Special Collections and Archives.

17 18 BLACK SQUIRREL RADIO

Blacksquirrelradio.com Black Squirrel Radio @BSRKent

ADVERTISING PACKAGES MOBILE DJ SERVICE

Weekly: $45 (35 commercials, 21 live reads) $50/hour + $50 set-up/tear-down fee

Monthly: $110 (140 commercials, 84 live reads) $15 travel fee (if event is outside of Portage county) Semester: $350 (560 commercials, 336 live reads) BSR provides mobile DJ services for events both on and off campus, including: student organization events, formals, proms, dances, sporting events, birthday parties, corporate DIGITAL ADVERTISING events and weddings. Weekly: $35 For more information, please contact Tami Bongiorni at [email protected] or Blacksquirrelradio.com is the first place listeners 330-672-6306. visit to live-stream music, read the latest music reviews and find upcoming shows in the area. The 728x90 banner ad links directly to your site and ad design services are included. KSU FOOTBALL SPONSORSHIPS

Per game: $175 RADIO SHOW SPONSORSHIPS BSR commentates live at Kent State home football games and hosts pre-game, halftime Weekly: $45 and post-game shows. $ Monthly: 150 The official sponsorship includes live reads Includes a 10-second live read for the show throughout the shows and your business’ logo opening and closing. Shows run one time per featured in The Kent Stater promotional ads. week and are two hours long. Contact your account executive for complete show listings.

KENT STATE UNIVERSITY INDEPENDENT FILMS

Kent State Films KSUIndependentFilms @KSUIF uncover your

OUR NEWEST ADDITION:

Kent State University Independent Films (KSUIF) found in 800 Family Video stores across the U.S. has produced four full-length films, a Telly award- and Canada. Unlucky, a romantic comedy, will be audience available in Family Video this fall. winning music video, and client-based short videos. 1970s The group is focused on the growth of digital media Sponsorships, product placement, poster sponsorship and producer credit opportunities A radio staff member selects an production at KSU and brings a new, vibrant partner album from their collection. to Kent State Student Media. Hell at Heathridge, a are available for the next film. For more supernatural thriller that premiered in 2013, can be information, please contact Tami Bongiorni at Courtesy of Kent State University Libraries, [email protected] or 330-672-6306. Special Collections and Archives.

19 20 ADVERTISING BUNDLES

Kent State Student Media is unique to #1 / Print, TV & Radio PAID CONTENT reaching the Kent State community $325 LET US TELL YOUR STORY and the local Kent community. • Two 1/16-page full color ads in The Kent Stater for two days. Advertising in multiple media outlets ensures that you will reach even the • Twenty 10-second live-reads with your business’ logo shown on TV2 furthest corner of your target market. within two weeks. The best customers are those who share your • Sixty 10-second live-reads on Black Squirrel Radio within one month. passion—take your advertising further with paid content. This is a combination of text, photos and graphics. The content will be written by Student #2 / Print, Web & Radio Media content specialists. $375 • A 1/8-page full color ad in The Kent Stater for one day. $795 The Kent Stater: • A 300x250 box ad on Kentwired.com for one week. • 300-word story with multiple photos/images • Sixty 10-second live-reads on Black Squirrel Radio within one month. • Equivalent to a half page, full color ad

#3 / Print, Web & Twitter $695 Kentwired.com or Kentcribs.com: $425 • 300-word story with multiple photos/images • A 1/8-page full color ad in The Kent Stater for one day. • Appears as featured story on the homepage • A 300x250 box ad on Kentwired.com for one week. and links to its own page • One sponsored tweet on the @Kentwired handle. • Includes link to your website

$ #4 / Print, Web & Twitter Deluxe Transitions Magazine: 545 $525 • 250-word story with multiple photos/images • A 1/4-page full color ad in The Kent Stater for one day. • Equivalent to a full-page, full-color ad • A 728x90 banner ad on Kentwired.com for one week. • One sponsored tweet on the @Kentwired handle.

#5 / Print, Web, Twitter & Radio $575 • A 1/4-page full color ad in The Kent Stater for one day. 1930s • A 728x90 banner ad on Kentwired.com for one week. Kent Stater Editor Paul Ryan & a student • One sponsored tweet on the @Kentwired handle. setting type for the printing press. • Sixty 10-second live-reads on Black Squirrel Radio within one month. Courtesy of Kent State University Libraries, Special Collections and Archives. #6 / Print, Web, Twitter, Radio & TV $625 • A 1/4-page full color ad in The Kent Stater for one day. • A 728x90 banner ad on Kentwired.com for one week. • One sponsored tweet on the @Kentwired handle. • Sixty 10-second live-reads on Black Squirrel Radio within one month.

21 22 POLICIES / Kent State Student Media reserves the right to reject at any time any advertisement, copy or imagery that student editors or general managers deem unsuitable. Student Media will make the final deter- mination regarding any advertisement’s suitability for publication. Advertising may be rejected that is potentially libelous; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability. All ads having the appearance of news must have the word “paid content” printed prominently above the ad. Political ads must conform to Ohio campaign disclosure laws, and clearly show endorsement. Student Media will not accept alcohol advertising that violates state laws or policies of the Ohio Liquor Control Commission; that encourages alcohol abuse or emphasizes quantity or frequency of use; that portrays alcohol as a solution to problems or necessary to social, sexual or academic success or that associates alcohol consumption with tasks that require skill, including operation of motor vehicles or machinery. Student Media adheres to the Fair Housing Act and the Equal Employment Opportunity Commission. Student Media is not responsible for any errors in camera-ready ads or in type set by Student Media if the ad proof has been approved by the advertiser. If Student Media is otherwise responsible for an error in an ad, Student Media will provide a correction in the next available issue, and/or allowance to the advertiser will be limited to only that portion of the ad in error, not to exceed the net price of the ad.

CREDIT / Student Media offers net 30-day payment terms, billed monthly to clients with established payment records. New clients are required to prepay for the first $500. Invoices must be paid in the 30-day payment period. Student Media reserves the right to revoke the advertiser’s credit status if payment is overdue or incorrect. Advertising will not be accepted from the advertiser if there is an unpaid balance more than 60 days past the invoice date. Student Media reserves the right to request prepayment from an advertiser when it is deemed the advertiser cannot be extended credit. All classified advertising must be prepaid. If an incorrect ad price is quoted, that price only applies to the first insertion.

SOURCES / Kent State University Flash Facts, Fall 2015. College Media Readership Study, Borell Associates, May 2016. Kent State University Libraries, Special Collections and Archives.

205 FRANKLIN HALL, 550 HILLTOP DR., P.O. BOX 5190, KENT, OH 44242 [email protected] | P: 330-672-2586 | F: 330-672-4880

1900s The intersection of Water & Main Streets in Downtown Kent. Courtesy of Kent State University Libraries, Special Collections and Archives.