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Typeface Classification Serif Or Sans Serif?

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Typography 1: Typeface Classification Typeface Classification Serif or Sans Serif? ABCDEFG ABCDEFG abcdefgo abcdefgo Adobe Jenson DIN Pro Book Typography 1: Typeface Classification Typeface Classification Typeface or font? ABCDEFG Font: Adobe Jenson Regular ABCDEFG Font: Adobe Jenson Italic TYPEFACE FAMILY ABCDEFG Font: Adobe Jenson Bold ABCDEFG Font: Adobe Jenson Bold Italic Typography 1: Typeface Classification Typeface Timeline Blackletter Humanist Old Style Transitional Modern Bauhaus Digital (aka Venetian) sans serif 1450 1460- 1716- 1700- 1780- 1920- 1980-present 1470 1728 1775 1880 1960 Typography 1: Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif The model for the first movable types was Blackletter (also know as Block, Gothic, Fraktur or Old English), a heavy, dark, at times almost illegible — to modern eyes — script that was common during the Middle Ages. from I Love Typography http://ilovetypography.com/2007/11/06/type-terminology-humanist-2/ Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Types based on blackletter were soon superseded by something a little easier Humanist (also refered to Venetian).. ABCDEFG ABCDEFG > abcdefg abcdefg Adobe Jenson Fette Fraktur Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif The Humanist types (sometimes referred to as Venetian) appeared during the 1460s and 1470s, and were modelled not on the dark gothic scripts like textura, but on the lighter, more open forms of the Italian humanist writers. The Humanist types were at the same time the first roman types. Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Characteristics 1. Sloping cross-bar on the lowercase “e”; 2. Relatively small x-height; 3 Low contrast between “thick” and “thin” strokes 4 Dark visual tone from I Love Typography http://ilovetypography.com/2007/11/06/type-terminology-humanist-2/ Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Examples: Jenson, Kennerley, Centaur, Stempel Schneidler, Verona, Lutetia, Jersey, from I Love Typography http://ilovetypography.com/2007/11/06/type-terminology-humanist-2/ Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif The Old Style demonstrate a greater refinement of letterforms, Most likely a result of improved punch-cutter skills. Also first italic typeface. Characteristics: from I Love Typography http://ilovetypography.com/2007/11/06/type-terminology-humanist-2/ Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Characteristics: 1. Greater contrast between thick and thin strokes 2.Sharper in appearance, more refined. 3. More upright stress 4.Serifs on the ascenders are more wedge shaped from I Love Typography http://ilovetypography.com/2007/11/06/type-terminology-humanist-2/ Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Examples: Goudy Old Style, Bembo, Palatino, Perpetua, Sabon and Weiss, ABCDEFG > ABCDEFG abcdefgo abcdefgo Goudy Old Style Adobe Jenson from I Love Typography http://ilovetypography.com/2007/11/06/type-terminology-humanist-2/ Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif The first Transitional (or Neoclassical) style typeface, the Romain du Roi or King’s Roman, commissioned by Louis XIV for the Imprimerie Royale in 1692. from I Love Typography http://ilovetypography.com/2007/11/06/type-terminology-humanist-2/ Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Transitional was much less influenced by handwritten letterforms. Characteristics: 1. Vertical or almost vertical stress in the bowls of lowercase letters. from I Love Typography Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Characteristics: 2. greater contrast between thick and thin (sub-) strokes:. from I Love Typography Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Characteristics: 3. Head serifs generally more horizontal:. from I Love Typography Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Examples: Baskerville, Cheltenham, Fournier, Joanna, Caslon, Kepler ABCDEFG ABCDEFG > abcdefgo abcdefgoBaskerville Goudy Old Style from I Love Typography Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif The Moderns or Didones take this contrast to further extremes Characteristics: 1. High and abrupt contrast between thick and thin strokes; 2. Abrupt (unbracketed) hairline (thin) serifs 3. Vertical axis 4. Horizontal stress 5. Small aperture from I Love Typography Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif The Moderns or Didones take this contrast to further extremes Examples: Linotype Didot, Bauer Bodoni, ITC Bodoni, Modern 20 Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Also known as Egyptian, Square Serif, Mechanical or Mécanes.Developed primarily for advertising. from I Love Typography Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Eventually became fine tuned, with subtler design Characteristics of Clarendon: 1. larger x heights 2. thinner serifs 3. bracketed serifs from I Love Typography Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Eventually became fine tuned, with subtler design Examples: Clarendon, American Typewriter, Caecila, Memphis, Rockwell, Archer ABCDEFG abcdefgo Memphis Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Sans Serif Geometric: Sans-serif typefaces influenced by the Bauhaus movement and featuring circular or geometric letters, with little variation in stroke thickness. Some sans-serif types are built around geometric forms. In Futura, designed by Paul Renner in 1927, the Os are perfect circles, and the peaks of the A and M are sharp triangles. Examples: Futura, Foilio, Gotham, Avant Garde from Thinking with Type Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Sans-serif Humanist Typefaces with oval shapes and variations in stroke thickness to create a more graceful, human appearance. *Sans-serif typefaces became common in the twentieth century. Gill Sans, designed by Eric Gill in 1928, has humanist characteristics. Note the small, lilting counter in the letter a , and the calligraphic variations in line weight. Examples: Gill Sans, Meta, Frutiger from Thinking with Type Typography 1: : Typeface Classification Typeface Classification Humanist | Old Style | Transitional | Modern |Slab Serif (Egyptian) | Sans Serif Sans-serif Grotesque or Grotesk The first sans-serif designs developed in the 19th century, and considered grotesque by the English. *Helvetica, designed by Max Miedinger in 1957, is one of the world’s most widely used typefaces. Its uniform, upright character makes it similar to transitional serif letters. These fonts are also referred to as “anonymous sans serif” Examples: Akzidenz Grotesk, Franklin Gothic, Univers, Helvetica from Thinking with Type.
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