Copyrighted Material

Total Page:16

File Type:pdf, Size:1020Kb

Copyrighted Material INDEX A Bertsch, Fred, 16 Caslon Italic, 86 accents, 224 Best, Mark, 87 Caslon Openface, 68 Adobe Bickham Script Pro, 30, 208 Betz, Jennifer, 292 Cassandre, A. M., 87 Adobe Caslon Pro, 40 Bézier curve, 281 Cassidy, Brian, 268, 279 Adobe InDesign soft ware, 116, 128, 130, 163, Bible, 6–7 casual scripts typeface design, 44 168, 173, 175, 182, 188, 190, 195, 218 Bickham Script Pro, 43 cave drawing, type development, 3–4 Adobe Minion Pro, 195 Bilardello, Robin, 122 Caxton, 110 Adobe Systems, 20, 29 Binner Gothic, 92 centered type alignment Adobe Text Composer, 173 Birch, 95 formatting, 114–15, 116 Adobe Wood Type Ornaments, 229 bitmapped (screen) fonts, 28–29 horizontal alignment, 168–69 AIDS awareness, 79 Black, Kathleen, 233 Century, 189 Akuin, Vincent, 157 black letter typeface design, 45 Chan, Derek, 132 Alexander Isley, Inc., 138 Black Sabbath, 96 Chantry, Art, 84, 121, 140, 148 Alfon, 71 Blake, Marty, 90, 92, 95, 140, 204 character, glyph compared, 49 alignment block type project, 62–63 character parts, typeface design, 38–39 fi ne-tuning, 167–71 Blok Design, 141 character relationships, kerning, spacing formatting, 114–23 Bodoni, 95, 99 considerations, 187–89 alternate characters, refi nement, 208 Bodoni, Giambattista, 14, 15 Charlemagne, 206 American Type Founders (ATF), 16 boldface, hierarchy and emphasis technique, China, type development, 5 Amnesty International, 246 143 Cholla typeface family, 122 A N D, 150, 225 boustrophedon, Greek alphabet, 5 circle P (sound recording copyright And Atelier, 139 bowl symbol), 223 angled brackets, 225–26 one- and two storey as and gs, 47 Clarendon, 60, 95 apostrophe typeface character, 38–39 Clarendon Light, 149 fi ne-tuning, 162 boxed initial letters, refi nement, 203–6 Clarendon serif typeface, 41 kinetic typography, 268 braces, 225–26 ClearviewHwy signage system, 20 Apple computer, 12–13, 21 brackets, 225–26 Cole, Amanda, 157 Aram, 84 Brewer, Amber, 289 Colines, Simon de, 9 Araújo, João, 139 Bronkhorst, Mark van, 93, 119, 200 color Arial, 238, 239 Brothers, 95 fi gures, 217 arm, typeface character, 38–39 brush scripts typeface design, 44 hierarchy and emphasis techniques, 146, Armstrong, Michael, 275 bullets, 220 147 Art Chantry Design Co., 84, 121, 140, 148 kinetic typography, 266 ascender, typeface character, 38–39 C refi nement, 209 audience, typeface selection, 67 Caldwell, Christopher, 105–6 typeface selection, 68, 72–73 Aufuldish, Bob, 86, 94, 123, 206 calligraphy type on the web, 238 Aufuldish & Warinner, 123, 206 custom treatments, typeface selection, column depth, type on the web, 238 auto leading, soft ware design, 113 78–84 column width, type on the web, 237 Avant Garde magazine, 12 fonts, typeface selection, 77 Commercial Script, 43 axis, typeface character, 38–39 typeface design, 44 Compatil type system, 74 Campbell, Nancy, 209, 228 computer-generated styling, 151 B cap height consistency, typeface design selection, 71 Banham, Stephen, 93, 190 COPYRIGHTEDtypeface character, 38–39 MATERIALConsul, 169 bar, typeface character, 38–39 type size formatting, 109, 110 contextual alternates, OpenType fonts, 32 baseline, typeface character, 38–39 caps and lowercase, hierarchy and emphasis contoured type, formatting, 116, 118–24, 125 baseline shift , glyph positioning, 175 technique, 144, 145 contrast, mixing typefaces, 91, 92, 149 Baskerville, 17 Caracappa-Qubeck, Amy, 272, 273 Cooke, Nick, 282 Baskerville, John, 15 Carpio, Th omas Jason, 230 Cooper, Oswald Bruce (Oz Cooper), 16 Batty, Mark, 200 Carrosserie, 93 Cooper Black, 16 Bauhaus, 10, 14 Carter, Matthew, 18–19, 21 Cooper-Hewitt museum, 20, 21 Bayer, Herbert, 10 Cascading Style Sheets copperplate Gothic, 42 Bell, Jill, 19, 78, 284 line length, 237 copyright, music, kinetic typography, 267 Bembo, 17, 45 type on the web, 244, 256–57 copyright symbol, 220, 222–23 Bembo Titling, 45 case, hierarchy and emphasis technique, Coquette, 49 Benguiat, Edward, 18, 208, 284 144, 145 Cordoba, Ricardo, 96 Benton, Linn Boyd, 8 Casey, Mary Anne, 112 CornerStore, 93 Benton, Morris Fuller, 16 Caslon, William, 14, 15 counter, typeface character, 38–39 INDEX 303 220_9781118454053-bindex.indd0_9781118454053-bindex.indd 303303 55/12/14/12/14 33:55:55 PMPM Courier, 191 E fonts. See also typeface cuneiform writing, 4 Eagle Bold, 92 defi ned, 27 Curlz, 48 ear, typeface character, 38–39 formats, 27–31 Currency Redesign assignment, 157 Ed Interlock, 31, 208 information resources, 98 curved type, spacing considerations, 192 Ed Roman, 174 typeface compared, 34 custom kerning, spacing considerations, education, typography, 13 type size formatting, 109 184–89, 195. See also kerning ellipses, 227 web-safe, type on the web, 238–40 custom treatments, typeface selection, em dash, fi ne-tuning, 164–65 font selection. See also selection process 78–84 Emigre Triplex type family, 74 kinetic typography, 265 Emigre type library, 21 type on the web, 235–36 D emphasis. See hierarchy and emphasis footnotes, formatting, 129 Dali, Salvador, 243 en dash, fi ne-tuning, 164–65 formal scripts typeface design, 43 D’Amico, Dee Densmore, 283 end marks, 228–29 format(s), fonts, 27–31 Davidson, Mike, 236 endnotes, formatting, 129 formatting, 109–35 Deaver, George, 206 Engravers Gothic, 90 alignment, 114–23 decorative initial letters, refi nement, 203 Engravers Old English, 45 footnotes and endnotes, 129 decorative typeface design, 48–49 EPUB, 249 indents and paragraph separators, 125–27 de Haas, Bart, 153 e-readers, type on the web, 248–49 line length, 110, 111 Denman, Jessica, 60 euro symbol, 227 line spacing (leading), 110–13 Desai, Mansi, 87 expanded character sets, fonts, 30 page-layout, 109 descender, typeface character, 38–39 Expo Sans, 112 style sheets, 128 design. See typeface design Expo Sans Pro, 216 type size, 109–10 design goals, typeface selection, 65–67 Expo Serif Pro, 221 Foundry Gridnik, 149 desktop typography, 13 expressive typography, 11–12 fractions, 219–20 Diaz, Bernard Ryan L., 133 extreme indent, formatting, 125, 127 OpenType fonts, 32, 219 Didot, 186, 189 Extreme Sans, 71 Frank Holme School of Illustration, 16 Didot, Firmin, 9, 14 Franklin Gothic, 16, 42 digital typesetting, 12–13 F Frere-Jones, Tobias, 21 dingbats Fahey, Richard, 66 Frutiger, Adrian, 18 described, 227–28 Fajardo, Christine, 88 Futura Bold, 86 formatting of, 126, 127 Ferreira, Ana Rita, 272, 273 Futura Th in press type, 121 discretionary hyphens, fi ne-tuning, 168 Fette Fraktur, 45 display type fi gures, 215–18 G design of, 48–49 ligning (aligning), 215, 216 Garage Gothic, 149 line breaks, fi ne-tuning, 174 OpenType fonts, 32, 218 Garamond, 101 text and spacing, 215–16 Garamond, Claude, 9, 14 mixing typefaces, 90 tabular to proportional shortcut, 218 Gee, May, 231 selection process, 73 fi ne-tuning, 161–77. See also refi nement geometric sans serif typeface design, 43 type size formatting, 109, 113 alignment, 167–71 Georgia, 239 distressed type, kinetic typography, 268, punctuation marks, 161–66 Germany, type development, 6–7 279 rags, 172 Gerrit Noordzij Prize, 21 DIY typeface design, 281–94. See also widows and orphans, 173–74 Gideon, Kyle, 105–6 typeface design fi nial (terminal) typeface character, 38–39 Gigi, 19 approaches to, 284–85 Firefox, 236 Gill, Eric, 17 guidelines, 286–87 fi rst line indent, formatting, 125, 127 Gill Sans, 17, 61 handwriting, 281–83 Fleuron Society, 17 Ginnel, Ben, 83 test document for, 287 f-ligatures, formatting, 126 Giza, 96 Dougless, Hunter, 56 fl oating accents, 224 Gloucester MT Extra Condensed, 189 Doyle Partners, 153, 201, 203 fl opping, hierarchy and emphasis glyph Drake, Patrick, 260 techniques, 148 character compared, 49 Dreher, Nicole, 252–53 fl ush left alignment positioning of, baseline shift , 175 dropped initial letters, refi nement, 202 formatting, 114, 115 substitutions, fonts, 31 dumb quotes. See also smart quotes hanging punctuation, 167–68 glyphic serif typeface design, 42 fi ne-tuning, 161–62, 163 rags, 172 glyph panel type on the web, 243 fl ush right alignment, formatting, 114, 115 accents, 224 Duong, Grace, 117 font management utilities, 33 circle P (sound recording copyright Dwiggins, William Addison, 16 font production editor, selection of, 287 symbol), 223 304 INDEX 220_9781118454053-bindex.indd0_9781118454053-bindex.indd 304304 55/12/14/12/14 33:55:55 PMPM OpenType fonts, 32 House Industries, 31, 208 Johann Sparkling, 282 Golden Cockerel Press, 17 Hsaio, Christina, 81 Kabel Ultra, 180 Golden Type, 10 HTF Knockout, 122 Kendo, 205 Goldstein, Abby, 40 Huerta, Gerard, 80, 199 Legacy Pro type family, 75 Gotham, 21, 96 Huet, Rita, 139 Legacy Serif, 28 Goudy, Frederic W., 15, 16 humanistic sans serif typeface design, 43 Lubalin Graph, 41 Goudy Old Style, 15, 191 hyphenation, fi ne-tuning, 166 New Baskerville, 41 Granier-Gwinner, Églantine, 231 hyphens, fi ne-tuning, 164–65, 168 Pious Henry, 48 Granjon, Robert, 14 Rennie Mackintosh, 48 graphic, type as, type on the web, 244 I Slimbach, 20 graphic design production methods, 13 IBM, 12–13 Stone Serif, 143 Greek alphabet, development of, 4, 5 indents Stone type family, 75 Greenhood + Company, 69 bulleted lists, 221 Woodland, 118 Gretzinger, Katja, 186 formatting, 125–27 Zapf Dingbats, 220, 227 Grimshaw, Phil, 282 InDesign soft ware. See Adobe InDesign Zemke Hand, 283 Gutenberg, Johannes, 6–7 soft ware Industrial Revolution, type development, 8 J H information resources, fonts, 98 Jacobs, Bas, 285 Hagmann, Sibylle, 122, 285 initial letters, refi nement, 200–206 Jaisonkowski, Christy, 266, 277 hairline, typeface character, 38–39 inks, printing method, typeface selection, Jenson, Nicolas,
Recommended publications
  • The Origins of the Underline As Visual Representation of the Hyperlink on the Web: a Case Study in Skeuomorphism
    The Origins of the Underline as Visual Representation of the Hyperlink on the Web: A Case Study in Skeuomorphism The Harvard community has made this article openly available. Please share how this access benefits you. Your story matters Citation Romano, John J. 2016. The Origins of the Underline as Visual Representation of the Hyperlink on the Web: A Case Study in Skeuomorphism. Master's thesis, Harvard Extension School. Citable link http://nrs.harvard.edu/urn-3:HUL.InstRepos:33797379 Terms of Use This article was downloaded from Harvard University’s DASH repository, and is made available under the terms and conditions applicable to Other Posted Material, as set forth at http:// nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of- use#LAA The Origins of the Underline as Visual Representation of the Hyperlink on the Web: A Case Study in Skeuomorphism John J Romano A Thesis in the Field of Visual Arts for the Degree of Master of Liberal Arts in Extension Studies Harvard University November 2016 Abstract This thesis investigates the process by which the underline came to be used as the default signifier of hyperlinks on the World Wide Web. Created in 1990 by Tim Berners- Lee, the web quickly became the most used hypertext system in the world, and most browsers default to indicating hyperlinks with an underline. To answer the question of why the underline was chosen over competing demarcation techniques, the thesis applies the methods of history of technology and sociology of technology. Before the invention of the web, the underline–also known as the vinculum–was used in many contexts in writing systems; collecting entities together to form a whole and ascribing additional meaning to the content.
    [Show full text]
  • FDA Visual Identity Guidelines September 27, 2016 Introduction: FDA, ITS VISUAL IDENTITY, and THIS STYLE GUIDE
    FDA Visual Identity Guidelines September 27, 2016 Introduction: FDA, ITS VISUAL IDENTITY, AND THIS STYLE GUIDE The world in which the U.S. Food and Drug Administration Therefore, the agency embarked on a comprehensive (FDA) operates today is one of growing complexity, new examination of FDA’s communication materials, including an challenges, and increased risks. Thanks to revolutionary analysis of the FDA’s mission and key audiences, in order to advances in science, medicine, and technology, we have establish a more unified communications program using enormous opportunities that we can leverage to meet many consistent and more cost-effective pathways for creating and of these challenges and ultimately benefit the public health. disseminating information in a recognizable format. This has resulted in what you see here today: a standard and uniform As a public health and regulatory agency that makes its Visual Identity system. decisions based on the best available science, while maintaining its far-reaching mission to protect and promote This new Visual Identity program will improve the the public health, FDA is uniquely prepared and positioned to effectiveness of the FDA’s communication by making it much anticipate and successfully meet these challenges. easier to identify the FDA, an internationally recognized, trusted, and credible agency, as the source of the information Intrinsically tied to this is the agency’s crucial ability to being communicated. provide the public with clear, concise and accurate information on a wide range of important scientific, medical, The modern and accessible design will be used to inspire how regulatory, and public health matters. we look, how we speak, and what we say to the people we impact most.
    [Show full text]
  • New Undergrad Bulletin.Qxp
    The Felician Sisters conduct three colleges: Felician College Lodi and Rutherford, New Jersey 07644 Villa Maria College Buffalo, New York 14225 Madonna University Livonia, Michigan 48150 MADONNA UNIVERSITY The , the first initial of Madonna, is a tribute to Mary, the patroness of Madonna University. The flame symbolizes the Holy Spirit, the source of all knowledge, and signifies the fact that liberal arts education is the aim of Madonna University whose motto is Sapientia Desursum (Wisdom from Above). The upward movement of the slanted implies continuous commitment to meeting the ever growing educational needs and assurance of standards of academic quality. The box enclosing the is symbolic of unity through ecumenism. The heavy bottom line of the box signifies the Judeo-Christian foundation of the University. (The Madonna University logo was adopted in 1980) Madonna University guarantees the right to equal education opportunity without discrimination because of race, religion, sex, age, national origin or disabilities. The crest consists of the Franciscan emblem, which is a cross and the two pierced hands of Christ and St. Francis. The Felician Sisters' emblem is the pierced Heart of Mary, with a host symbolizing the adoration of the Eucharist through the Immaculate Heart, to which the Community is dedicated. The University motto, Sapientia Desursum, is translated “Wisdom from Above”. MADONNA UNIVERSITY Undergraduate Bulletin Volume 38, 2004 - 2006 (Effective as of Term I, 2004) Madonna University 36600 Schoolcraft Livonia, Michigan 48150-1173 (734) 432-5300 (800) 852-4951 TTY (734) 432-5753 FAX (734) 432-5393 email: [email protected] Web site: http://www.madonna.edu Madonna University guarantees the right to equal educational opportunity without discrimination because of race, religion, sex, age, national origin, or disabilities.
    [Show full text]
  • Design One Project Three Introduced October 21. Due November 11
    Design One Project Three Introduced October 21. Due November 11. Typeface Broadside/Poster Broadsides have been an aspect of typography and printing since the earliest types. Printers and Typographers would print a catalogue of their available fonts on one large sheet of paper. The introduction of a new typeface would also warrant the issue of a broadside. Printers and Typographers continue to publish broadsides, posters and periodicals to advertise available faces. The Adobe website that you use for research is a good example of this purpose. Advertising often interprets the type creatively and uses the typeface in various contexts to demonstrate its usefulness. Type designs reflect their time period and the interests and experiences of the type designer. Type may be planned to have a specific “look” and “feel” by the designer or subjective meaning may be attributed to the typeface because of the manner in which it reflects its time, the way it is used, or the evolving fashion of design. For this third project, you will create two posters about a specific typeface. One poster will deal with the typeface alone, cataloguing the face and providing information about the type designer. The second poster will present a visual analogy of the typeface, that combines both type and image, to broaden the viewer’s knowledge of the type. Process 1. Research the history and visual characteristics of a chosen typeface. Choose a typeface from the list provided. -Write a minimum150 word description of the typeface that focuses on two themes: A. The historical background of the typeface and a very brief biography of the typeface designer.
    [Show full text]
  • Cloud Fonts in Microsoft Office
    APRIL 2019 Guide to Cloud Fonts in Microsoft® Office 365® Cloud fonts are available to Office 365 subscribers on all platforms and devices. Documents that use cloud fonts will render correctly in Office 2019. Embed cloud fonts for use with older versions of Office. Reference article from Microsoft: Cloud fonts in Office DESIGN TO PRESENT Terberg Design, LLC Index MICROSOFT OFFICE CLOUD FONTS A B C D E Legend: Good choice for theme body fonts F G H I J Okay choice for theme body fonts Includes serif typefaces, K L M N O non-lining figures, and those missing italic and/or bold styles P R S T U Present with most older versions of Office, embedding not required V W Symbol fonts Language-specific fonts MICROSOFT OFFICE CLOUD FONTS Abadi NEW ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Abadi Extra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Note: No italic or bold styles provided. Agency FB MICROSOFT OFFICE CLOUD FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Agency FB Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Note: No italic style provided Algerian MICROSOFT OFFICE CLOUD FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 Note: Uppercase only. No other styles provided. Arial MICROSOFT OFFICE CLOUD FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ
    [Show full text]
  • Pietro Bembo and Standards for Oral and Written Discourse: the Forensic, Dialectical, and Vernacular Influences on Renaissance Thought
    DOCUMENT RESUME ED 254 894 CS 504 879 AUTHOR Wiethoff, William E. TITLE Pietro Bembo and Standards for Oral and Written Discourse: The Forensic, Dialectical, and Vernacular Influences on Renaissance Thought. PUB DATE Apr 85 NOTE 29p.; Paper presented at the Annual Meeting of the Central States Speech Association (Indianapolis, IN, April 4-6, 1985). PUB TYPE Speeches/Conference Papers (150) Information Analyses (070) EDRS PRICE MF01 Plus Postage. PC Not Available from EDRS. DESCRIPTORS Communication Skills; *Discourse Analysis; *Renaissance Literature; *Rhetoric; *Rhetorical Criticism; Speech Communication; *Standards; Theories; Writing (Composition) IDENTIFIERS *Bembo (Pietro); *Speaking Writing Relationship ABSTRACT Traditional assumptions about oral and written discourse persist among various philosophers ,and critics., Careful examination of the context for traditional assumptions, however, suggests that current scholarship should pursue altered lines of inquiry. Peculiar influences on Renaissance standards of purpose, style, and theme illustrate the nature of the problem, especially the works of Pietro Bembo, a Renaissance humanist chancellor and religious administrator. First, his forensic priorities in the principles and practice of rhetoric focused critical attention on a limited setting and purpose of discourse. Second, although written communications were customarily designed for oral proclamation, Renaissance developments in dialectic stressed the written word and promoted practical training in communicative skills outside rhetorical
    [Show full text]
  • Using Typography and Iconography to Express Emotion
    Using typography and iconography to express emotion (or meaning) in motion graphics as a learning tool for ESL (English as a second language) in a multi-device platform. A thesis submitted to the School of Visual Communication Design, College of Communication and Information of Kent State University in partial fulfillment of the requirements for the degree of Master of Fine Arts by Anthony J. Ezzo May, 2016 Thesis written by Anthony J. Ezzo B.F.A. University of Akron, 1998 M.F.A., Kent State University, 2016 Approved by Gretchen Caldwell Rinnert, M.G.D., Advisor Jaime Kennedy, M.F.A., Director, School of Visual Communication Design Amy Reynolds, Ph.D., Dean, College of Communication and Information TABLE OF CONTENTS TABLE OF CONTENTS .................................................................................... iii LIST OF FIGURES ............................................................................................ v LIST OF TABLES .............................................................................................. v ACKNOWLEDGEMENTS ................................................................................ vi CHAPTER 1. THE PROBLEM .......................................................................................... 1 Thesis ..................................................................................................... 6 2. BACKGROUND AND CONTEXT ............................................................. 7 Understanding The Ell Process ..............................................................
    [Show full text]
  • Bluebook Citation in Scholarly Legal Writing
    BLUEBOOK CITATION IN SCHOLARLY LEGAL WRITING © 2016 The Writing Center at GULC. All Rights Reserved. The writing assignments you receive in 1L Legal Research and Writing or Legal Practice are primarily practice-based documents such as memoranda and briefs, so your experience using the Bluebook as a first year student has likely been limited to the practitioner style of legal writing. When writing scholarly papers and for your law journal, however, you will need to use the Bluebook’s typeface conventions for law review articles. Although answers to all your citation questions can be found in the Bluebook itself, there are some key, but subtle differences between practitioner writing and scholarly writing you should be careful not to overlook. Your first encounter with law review-style citations will probably be the journal Write-On competition at the end of your first year. This guide may help you in the transition from providing Bluebook citations in court documents to doing the same for law review articles, with a focus on the sources that you are likely to encounter in the Write-On competition. 1. Typeface (Rule 2) Most law reviews use the same typeface style, which includes Ordinary Times New Roman, Italics, and SMALL CAPITALS. In court documents, use Ordinary Roman, Italics, and Underlining. Scholarly Writing In scholarly writing footnotes, use Ordinary Roman type for case names in full citations, including in citation sentences contained in footnotes. This typeface is also used in the main text of a document. Use Italics for the short form of case citations. Use Italics for article titles, introductory signals, procedural phrases in case names, and explanatory signals in citations.
    [Show full text]
  • Afgbaskerville (The Type Face)
    gfaBaskerville (the type face) xagfi {the type} {the man} abcdefghijklmn opqrstuvwxyz ABCDEFGHI JKLMNOPQR STUVWXYZ Having been an early admirer of the beauty of letters, I vertical stress relatively low contrast “became insensibly desirous of contributing to the perfection Baskerville is a transitional type of them. I formed to myself ideas of greater accuracy than had yet appeared, and had endeavoured to produce a set of types according to what I conceived to be their true { old style type modern type proportion. oblique stress vertical stress —John Baskerville, preface to Milton, 1758 relatively low contrast high contrast (Anatomy of a Typeface) ” {looks} use of orthogonal lines use of orthogonal + curvy lines FHTt BDp use of curvy lines use of diagonal lines cOQ vwXZ In order to truely appreciate the quialities of Baskerville, one must understand the The Baskerville type is known for the crisp edges, high contrast and generous process of its creation. Being a printer, John Baskerville paid close attention to the proportions. Baskerville is categorized as a transitional typeface in between classical technology, creating his own intense black ink. He boiled fine linseed oil to a certain typefaces and the high contrast modern faces. density, dissolved rosin, and let it subside for months before using it. He also studied and invested in presses, resulting in the development of high standards for presses altogether. {anatomy} crossbar serif ear head serif ascender counter apex A a x g Q b q O spur x-height descender swash {characteristics} {1}g Q {2} A {3} {4}J {5}C {6}E {7}ea {1} tail on lower case g does not close {2} swash-like tail of Q {4} J well below baseline {3} high crossbar and pointed apex of A {5} top and bottom serifs on C {6} long lower arm of E {7} small counter of italic e compared to italic a {comparison} Bembo Baskerville Bembo Baskerville d The head serif of Baskerville is generally more horizontal than that of Bembo.
    [Show full text]
  • Making Connections: Typography, Layout and Language
    From: AAAI Technical Report FS-99-04. Compilation copyright © 1999, AAAI (www.aaai.org). All rights reserved. Making connections: typography, layout and language Robert Waller Information Design Unit & Coventry University [email protected] Abstract paragraphs are an interpolation, and would more com- These working notes summarise a genre theory that accounts fortably appear in a panel or box if I were able to write in for document layout in a three part communication model that another genre Ð textbook perhaps. Limited to the linearity recognises not only the effort of the writer to set out a topic of prose, I should really spend time crafting my language, and the purposeful effort by a reader to access information, and working out a way to knit the anecdote more closely but also the professional and manufacturing processes that 3 intervene. I suggest that layout genres use conventions that at into my argument. some historical point are rooted in functionality (of document A year or two back I redesigned the medical journal The generation, manufacture or use) but which have become con- Lancet. Part of the brief was to make it clearer to readers ventionalised. It follows that genres will shift over time as that as well as acting as a primary research journal reasons to generate or access information change, and as text through its refereed papers and letter, The Lancet also technologies develop. Case studies are described that illus- trate key aspects of the model and offer insight into the way contains highly topical and readable medical journalism. designers think about layout.
    [Show full text]
  • The Arydshln Package∗
    The arydshln package∗ Hiroshi Nakashima (Kyoto University) 2019/02/21 Abstract This file gives LATEX's array and tabular environments the capability to draw horizontal/vertical dash-lines. Contents 1 Introduction 3 2 Usage 3 2.1 Loading Package . 3 2.2 Basic Usage . 4 2.3 Style Parameters . 4 2.4 Fine Tuning . 5 2.5 Finer Tuning . 5 2.6 Performance Tuning . 6 2.7 Compatibility with Other Packages . 7 3 Known Problems 9 4 Implementation 10 4.1 Problems and Solutions . 10 4.2 Another Old Problem . 13 4.3 Register Declaration . 14 4.4 Initialization . 17 4.5 Making Preamble . 22 4.6 Building Columns . 27 4.7 Multi-columns . 30 4.8 End of Rows . 32 4.9 Horizontal Lines . 33 4.10 End of Environment . 37 4.11 Drawing Vertical Lines . 38 ∗This file has version number v1.76, last revised 2019/02/21. 1 4.12 Drawing Dash-lines . 44 4.13 Shorthand Activation . 45 4.14 Compatibility with colortab ........................... 48 4.15 Compatibility with longtable ........................... 48 4.15.1 Initialization . 49 4.15.2 Ending Chunks . 51 4.15.3 Horizontal Lines and p-Boxes . 53 4.15.4 First Chunk . 55 4.15.5 Output Routine . 56 4.16 Compatibility with colortbl ........................... 60 4.16.1 Initialization, Cell Coloring and Finalization . 62 4.16.2 Horizontal Line Coloring . 63 4.16.3 Vertical Line Coloring . 65 4.16.4 Compatibility with longtable ...................... 68 2 1 Introduction In January 1993, Weimin Zhang kindly posted a style hvdashln written by the author, which draws horizontal/vertical dash-lines in LATEX's array and tabular environments, to the news group comp.text.tex.
    [Show full text]
  • Coil Loop for Exhaust-Air Energy Recovery
    Coil loop for exhaust-air energy recovery An exhaust-air energy-recovery system can reduce utility costs by capturing and using energy that would normally be lost to the Devices (including total- exhaust air stream. energy wheels and heat pipes) other than the coil A coil loop can be applied either to the primary supply-air system loop described here can or to independent systems such as the dedicated ventilation exchange sensible and/or system that serves a laboratory. The effectiveness of the coil latent heat for energy loop typically ranges from 45 percent to 60 percent for recovery. recovering sensible heat. Figure 4–2 illustrates how the coil loop works. During the heating season (Inset A), heat extracted from the exhaust air stream (EA) warms the air brought into the building. Operation of the coil loop is limited to prevent the supply-air temperature from exceeding the cooling set point. (This condition is most likely to occur on mild days during the spring and fall.) Preconditioning the outdoor air (OA) in this manner reduces the heating load, which in turn reduces the energy consumption of the HVAC system. Figure 4–2 Operating modes for coil-loop energy recovery Inset A • winter operation Inset B • summer operation Coil-loop operation reverses during the cooling season (Inset B). Sensible heat is extracted from the air brought into the building and is rejected to the cooler and drier exhaust air stream. This time, preconditioning by the coil loop reduces the cooling load and, in turn, the energy consumption of the HVAC system.
    [Show full text]