Superbrands 2006
essential for the development of the Jolidon Jolidon believes that underwear and brand. swimwear items are not merely “fashion items”. 2006 saw the launch of a new Jolidon brand - These products need to fit consumers, adapt to Prelude, designed for the most refined and their size, age and contemporary trends, so that sophisticated tastes in lingerie. they feel as comfortable as possible and best The new brand was born with the most express the wearer's personality. demanding customers in mind.To create the Other means of communication and PRELUDE line, designers played with a mix of promotion for Jolidon are the participation in precious accessories and fabrics and enhanced various specialist international fairs and events, the classical beauty of the articles with sophisticated details and daring cuts. PRELUDE is a refined line for the woman who Market Achievements is in love with fashion and luxury.The individuality At the start of the 1990s, the Romanian lingerie The beginning of 2006 saw of the models is created not only through and swimwear market was still an unexplored Jolidon acknowledged as one of particularly original cuts, but also by making use area.The market only offered a scant selection, the most prestigious names in of unusual accessories. made up of limited imports and a single the world lingerie field.This From classic white-black combinations with Romanian brand, Argos. Jolidon was born in confirmation of the Romanian gleaming crystals, romantic filigree laces, 1993 out of a desire to reply to this need and, as brand's reputation and handmade accessories and elegant drapes, to a result, it contributed much to shaping the importance came directly from aggressively cut low-necks and avant-garde lines, lingerie and swimwear market in Romania and to the land of lingerie itself, France.
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