Superbrands 2006

essential for the development of the Jolidon Jolidon believes that underwear and brand. swimwear items are not merely “fashion items”. 2006 saw the launch of a new Jolidon brand - These products need to fit consumers, adapt to Prelude, designed for the most refined and their size, age and contemporary trends, so that sophisticated tastes in lingerie. they feel as comfortable as possible and best The new brand was born with the most express the wearer's personality. demanding customers in mind.To create the Other means of communication and PRELUDE line, designers played with a mix of promotion for Jolidon are the participation in precious accessories and fabrics and enhanced various specialist international fairs and events, the classical beauty of the articles with sophisticated details and daring cuts. PRELUDE is a refined line for the woman who Market Achievements is in love with fashion and luxury.The individuality At the start of the 1990s, the Romanian lingerie The beginning of 2006 saw of the models is created not only through and swimwear market was still an unexplored Jolidon acknowledged as one of particularly original cuts, but also by making use area.The market only offered a scant selection, the most prestigious names in of unusual accessories. made up of limited imports and a single the world lingerie field.This From classic white-black combinations with Romanian brand, Argos. Jolidon was born in confirmation of the Romanian gleaming crystals, romantic filigree laces, 1993 out of a desire to reply to this need and, as brand's reputation and handmade accessories and elegant drapes, to a result, it contributed much to shaping the importance came directly from aggressively cut low-necks and avant-garde lines, lingerie and swimwear market in Romania and to the land of lingerie itself, France. each model is itself a finely crafted piece of educating and influencing the consumers' buying Between February 2nd - 5 th jewelry. behaviour on this segment. 2006, at the “Salon International At the beginning of 2006, Jolidon announced a Currently, Jolidon is in full development on a de la Lingerie” (SIL), the most new direction for its development strategy.The market on which it holds the leading position important event on the company decided to place increased emphasis (Source: Ziarul Financiar, February 2006). Jolidon international lingerie market on the development of its retail network, so that holds almost 50% of the Romanian lingerie and held in Paris every year, Jolidon the number of Jolidon stores, totaling 50 brand swimwear market, giving it considerable influence was awarded one of the three shops in the main Romanian cities, would grow over local developments in this field. prizes for excellence, amongst by almost 50% in the coming months. In 2004, through the purchase of Argos, its the most prestigious brand Hungary KFT in Budapest, in 2000, and Moreover, Jolidon will open a network of main former competitor, Jolidon consolidated its names in the world of lingerie. continuing with Jolidon Italia SRL, opened in twenty stores under a franchise system in France product range and strengthened the position it After nine years of participating 2001, in Milan, and Jolidon France SARL, opened and a new branch office in Germany, which held on the market. in this underwear fair, Jolidon in 2003 in France.The need to better serve its entails an extension of the branches network The Jolidon brand's reputation is also was invited to take part in a French clients led to the continuing of that currently includes Jolidon France, Jolidon sustained by its network of 50 brand shops all spectacular event called investments in France in 2005 with the Italy and Jolidon Hungary. across the country, which will shortly increase to ULTRALINGERIE, where 50 of development of a new location - Lyon. 70 stores. the most prestigious underwear Promotion Turnover in 2005 totalled the figure of 20 brands made a special Product The most important promotion engine for million euros, and the company is at present presentation of All the collections produced by Jolidon and Jolidon proved to be, over the years, the product anticipating turnover to reach between 26 and haute-couture lingerie.The itself.With the intention of meeting the 30 million euros, thanks to the investment plan Argos are particularly wide, covering the gallery of the famous names different clients' needs in the lingerie and consumers' needs in the best way possible, currently in place. present in the show included through unbeatable quality and prices, Jolidon Jolidon is a well-known international presence. swimwear field.Through design and colours, the Aubade, Bacirubati, Rosana collections contribute to international trends, products themselves have been the surest means Through its branch offices in Italy, France and Ansaloni, Lise Charmel, Chantelle, Ravage, of achieving the fidelity of existing customers and such as the “Salon International de la Lingerie” Hungary, Jolidon is strongly represented on these History also being a trendsetter in terms of Romanian Chantal Thomas, Argentovivo, Blumarine, Nina fashion. Over the years, Jolidon has invested a winning new ones. and “Lyon Mode City”, attended by professionals markets, using almost all the distribution channels, Ricci,Versus, Lejaby and others. Founded in 1993 in Cluj-Napoca, Romania, the great deal in technology and design, and also in The Jolidon and PRELUDE collections are and experts from all over the world, in which though it also has customers in all other The ULTRALINGERIE show was developed story of the Jolidon's success reads like the plot trademarks, collections and brand protection. being promoted through media campaigns in the Jolidon has constantly participated for almost ten European countries and on the other continents. around the theme of fairy tales.The piece for a classic American movie: after 1989, an The lingerie collections are created and printed press and TV, aiming at not only years. For nine years, Jolidon has presented its new presented by Jolidon was a Chantilly lace and entrepreneur, Gabriel Cîrlig, identified two types promoting the products, structured not only for the specific categories of collections at the most prestigious international Swarovski crystal corset. It reflected the of products that were very much in need on the but also informing and consumers - women, men (JD), children (Jolidon BrandValues underwear and swimwear fairs. SIL Paris and character of The Lady of the Camellias, from the Romanian market, but were difficult to find - educating potential KIDS) - but also in accordance with their needs. The secrets of Jolidon's success? Respect for Lyon, Mode City are the fairs where Jolidon is a novel by Dumas - spectacular, sophisticated, an lingerie and swimsuits. He began a small business clients. These include casual lingerie, represented by the brand clients, ambition, confidence in its own constant presence. astonishing beauty, though one, at the same time, with a few dedicated and ambitious co-workers. “Linea Continuativa” and “Fior” collections; abilities and a desire to demonstrate that of extraordinary fragility. Jolidon is one of the In thirteen years, the initial shop, with three/four Romania can design and sell fashion at least as few 100% Romanian companies to sewing machines and two people to operate comfort underwear through the “She” collection; functional lingerie (large size) represented by the well as the Italians and the French. succeed not only on the Romanian them, became a factory that can compete with Moreover, Jolidon is a brand that is being market, but also to compete on that of any European lingerie producer. “Comfort” & “Lady” collections; fashion lingerie represented by “Jolie”,“Joligirl”,“Jolidon Fashion”, developed and contributed to by a young united the international market against Thirteen years since its establishment, the team, full of enthusiasm and professionalism. the strongest competitors in the company has more than 1,350 employees and which are refreshed twice a year with world.The award for excellence is owns a chain of 55 brand shops, 50 being spring/summer and autumn/winter collections. the confirmation of the value of located in the main cities and commercial Jolidon's latest collection is entitled “Prelude”, the Jolidon brand at the highest centers in Romania and five in Budapest, a premium brand that blends precious fabrics and accessories with prevailing fashion trends, as level, with the jury that awarded Hungary. In 2004, Jolidon made a new important THINGSYOU DIDN'T KNOW ABOUT the prize being made up of fashion critics, investment by taking-over its main competitor well as the exceptional work of Jolidon's fashion editors, and some of the most on the Romanian market, Argos SA.The designers. demanding clients on the market.The company taken over had more than 800 The swimwear collections boast the same JOLIDON prize came as acknowledgement of a employees and more than 60 years of tradition luxury features. Jolidon is one of the few successful and daring way of in the field of underwear and swimwear. companies at international level that offers an The average bra uses up to 100m of thread, working, of exciting methods of The underwear and swimsuits are exported exceptional variety of swimwear products on a has up to 50 components (including hooks combining fabrics and accessories across the world, the main destinations being yearly basis. Each year, the swimwear collections and eyes, wings, cradle, wire casing etc.) and to create surprising and original Italy, France, Hungary, Germany, Switzerland, offer about 200 new models for women, men can take up to 28 operations to complete pieces. Some recent challenges for Belgium, Slovenia, Croatia, Poland, Lithuania, and children. Jolidon were represented by Russia, Austria, Cyprus, Malta, US, Canada, Japan, 70% of women wear the wrong bra size.This Shanghai Mode Lingerie in China South Africa, Lebanon, and Israel.

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