European Discounter Forum 4–5 December 2007 | Munich, Germany
44 December–December– DiscounterDiscounter StoreStore TourTour
55 December–December– PlenaryPlenary SessionSession
The discount store concept continues to be one of the fastest growing retail phenomena in Europe. However, the concept’s success has resulted in increasing competition which has pushed the business model to accommodate more national brands and new categories. In many countries the shopper no longer perceives a material difference between discounters and small supermarkets. — How far can this concept go without losing its competitive advantage? — How will branded suppliers need to change their approach to accommodate the changing shopper role of this concept? — Will discounter business practices with suppliers remain distinct from the next generation of supermarkets?
Highlights from this Event • Analysis of the Discounter channel dynamics • Snapshot of each of the leading discounters (Lidl, Dia%, Plus) with the aim of helping suppliers adjust to and manage these new complexities on a day-to-day basis. • Analyses and exercises to help suppliers build a Channel strategy • For the final session of the Plenary day participants will be seated at non-competitive tables where they will be able to engage in managed discussions facilitated by MVI
You should attend if you... MVI’s Retail Insight: ...Wish to grow your sales with top European discounters Research, Analysis, Consulting and Training
...Are new to a major discount channel retail account For nearly 20 years, Management Ventures, Inc. and wish to better understand your customer's financial (MVI), a WPP Group company, has provided structure, metrics and incentives comprehensive strategic retail insight and analysis ...Need to understand trends that are driving growth in this channel focused on the top global retailers, using its robust ...Are developing a discount channel strategy for your company data-driven research.
...Wish to understand what truly motivates the buyer and thus move MVI's objective thought leadership and fact-based negotiations beyond mere discounts and rebates research provides strategic retail insight and ...Are tasked with resource allocation and account team structure for analysis on the top global retailers. We guide our the discount channel across the region or in individual markets clients in creating superior customer business plans, developing best practices and proactively handling retailer demands while driving sustainable growth.
To Register Call Niloo Sarafan At MVI +44. (0)207.031.0256 Or Email [email protected]
MVI — Management Ventures, Inc. • Corp. MVI-Worldwide.com Licensed MVI-Insights.eu • Tel: +44 (0)207.031.0251 Fax: +44 (0)207.031.0270 European Discounter Forum 4–5 December 2007
Discounter Store Tour 4 December 2007 As part of our 2007 European Discounter Forum, MVI’s team of analysts will be facilitating a Discounter channel-centric store tour programme in and around Munich on the afternoon of 4th December. This tour has been specifically designed to highlight some of the key themes that will be included in the Plenary session on the 5th December and provide examples of how these stores have evolved over the past year.
12:00 Coffee and Registration ( a takeaway lunch will be provided)
12:30 Group departs for Penny 13:00 Arrive at Penny – Store Tour
13:20 Depart for Lidl 13:40 Arrive at Lidl – Store Tour
14:00 Depart for Plus 14:20 Arrive at Plus – Store Tour
14:40 Depart for Aldi 15:00 Arrive at Aldi – Store Tour
15:20 Return to Hotel 16:00-17:00 Recap and Discussion
Please note that the dress code for the store tour is casual (i.e. not business attire)
To Register Call Niloo Sarafan At MVI +44. (0)207.031.0256 Or Email [email protected]
MVI — Management Ventures, Inc. • Corp. MVI-Worldwide.com Licensed MVI-Insights.eu • Tel: +44 (0)207.031.0251 Fax: +44 (0)207.031.0270 European Discounter Forum 4–5 December 2007
Discounter Plenary Session 5 December 2007
8.30 -9.00 Coffee and registration
9:00-9:15 Introduction
9:15–10:15 Discount Channel Growth Dynamics Channel • Channel size and growth through 2012 • Increasing shopper loyalty through the expansion of SKUs and categories • Aldi’s struggle to keep pace with the competition • Mercadona (Spain) and Pingo Doce (Portugal) show that supermarkets can compete with the discounters
10:15 – 10:30 Break
10:30 – 11:30 Retailer Snapshot: Lidl • Building a model to compete with Aldi and Kaufland 14:45-15:00 • Improving consumer perception and the shopper experience Break • The cost of adding SKUs and categories and the role of brands • Funding international expansion 15:00–16:45 • Implications for suppliers working with Lidl Building a Channel Strategy • Understanding the common shopping occasions • Managing the range within the channel and across the market 11:30 – 11:45 — The value of a listing within the channel Break • Managing a promotional strategy within the channel and across 11:45–12:45 the market Retailer Snapshot: Dia% • The channel P&L • The evolution of Dia%: Competing with Aldi and now Mercadona • Implications and opportunities • Expanding the assortment to improve the shopper experience: Maxi • BREAKOUTS AT TABLES Dia% • Using a loyalty card as a point of competitive advantage in a 16:45–17:00 discount concept Conclusions and Wrap-Up of the Day • Careful international expansion • Implications for suppliers working with Dia%
12:45-13:45 Lunch
13:45–14:45 Retailer Snapshot: Plus • Building a model to compete with Aldi and Lidl • Improving the business to compete across Europe • The role of brands • Implications for suppliers
To Register Call Niloo Sarafan At MVI +44. (0)207.031.0256 Or Email [email protected]
MVI — Management Ventures, Inc. • Corp. MVI-Worldwide.com Licensed MVI-Insights.eu • Tel: +44 (0)207.031.0251 Fax: +44 (0)207.031.0270 European Discounter Forum 4–5 December 2007
Register: Why Enroll Today? • Acquire knowledge to stay abreast of trends and how to respond to them Call MVI at: +44 (0) 207.031.0256 • You'll take action on the strategic and tactical information we provide Fax Your Completed Form to: +44 (0) 207.031.0270 • MVI's valuable insight on critical retail topics will help you build a strategy for success Email: [email protected] • Learn from your peers in our high-energy group discussions • Class size is limited to ensure a personal, rewarding educational event • You will walk away well informed and inspired!
Plenary Session ...... Euro 1450 reflect those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of those retailers. Sessions may be taped by MVI for Plenary Session with Store Tours ...... Euro 1700 internal training purposes. Availability of Presentation Materials Provided by Third Parties: From time-to- Ask your Customer Service Representative for details and special group time presentations at MVI-sponsored programs will be delivered by individuals who are not employees of MVI. These presenters may choose not to make some pricing information. Session fee includes breakfast and lunch as well as or all of their presentation materials available to attendees. Accordingly, MVI cannot relevant MVI training outlines. give assurances that all slides that are viewed during an MVI-sponsored program will be available to attendees for their use. Cancellations/Substitutions Cancellations received in writing 10 calendar days before the program will qualify for a credit toward a future MVI program within one year from your order date or block agreement term end date. No refund will be given for cancellations. Logistics However, substitutions may be made at any time. No credits for future programs Le Meridien München will be given for cancellations received within 10 calendar days of the program. If, due to travel restrictions, security issues or other business reasons, MVI deter- Bayerstrasse 41 mines that it is not preferable to deliver its traditional classroom programs (such 80335 Munich as Workshops and Forums), MVI reserves the right to substitute comparable, Tel. +49 (0) 89 24 22 0 alternative learning systems (such as interactive Webcasts) in their place. Content [email protected] Room Rate: EUR190 including breakfast & service charge Speakers and topics subject to change. MVI specifically disclaims any liability for the editorial content of the presentations made by non-MVI speakers, which Cut off: 6th November 2007 wholly originates with the speakers. The analyses and conclusions presented by Keyword: MVI MVI represent the opinions of the company. The views expressed do not necessarily
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To Register Call Niloo Sarafan At MVI +44. (0)207.031.0256 Or Email [email protected]
MVI — Management Ventures, Inc. • Corp. MVI-Worldwide.com Licensed MVI-Insights.eu • Tel: +44 (0)207.031.0251 Fax: +44 (0)207.031.0270