Making healthy choices easy! .

Drs. Ika Van de Pas Director Quality Development

Great local brands on both sides of the Atlantic

US #1 or #2 in 24 DMAs representing c.80% of our US Sales

Food Lion Stop & Shop Hannaford

Giant Carlisle Giant Landover Martin’s Food Market bfresh

Europe Indonesia

#1 in #1 in the Netherlands #1 in Greece #1 in Serbia #1 in Bucharest Gall & Gall Bol.com Maxi #1 in Super Indo #2 in Belgium #2 in Czech Republic

Delhaize Le Lion Alfa Beta ENA Cash & Carry Albert Tempo

2 is a member of the Consumer Goods Forum and Co-Sponsor of the Health & Wellness Pillar Sustainable Retailing is embedded in our 4 Strategy Our Promises A better A better A better place to place to neighbor shop work

Ahold Delhaize ranks among leaders in Dow Promote Create Jones Sustainability World healthier Reduce healthy and inclusive eating food waste workplace Index

Local • Product safety Climate Associate Safety at Community & sustainability impact development work connection received a total score of 79

• Food and Staples Retailing industry average score of 44

Better place to shop

Better place to work

Better neighbor • https://www.youtube.com/watch?v=UOYdl8XOvc0

5 Overweight in the Netherlands

Bron: RIVM 2017 Health Strategy

Product innovations Awareness of children Product quality: Healthy neighbourhoods •Tastefull In the Better •Healthy community products •Sustainable Responsible tabacco and alcohol consumption

Making de healthy Healthy Choice choice the easy one Information: on pack online Navigating in the shops and online Inspiration Reformulation, keeping up taste

Taste

2012

2020

8 National Agreement To Improve Product

Composition

9 Bread

10 Canned vegetables

11 Softdrinks

• Friswijzer week 31 2016

12 Impact softdrinks

- 170 mln sugar cubs

13 Pizza

14 AH Pasta sauces

• No added sugar • Saltreduction >25% • No artificial coloring and flavors

10 million sugar cubs

+ 20.000 KG salt bags

16 Reflections

17 Inspiration: Allerhande

18 Allerhande 1 january 2017

1. ‘Get your menu greener’ 2. ‘Go for good fats’ 3. ‘Drink wisely’ 4. ‘Buy consciously, kook yourself en eat with attention’ 5. ‘More often a day without meat’ 6. ‘Renew breakfast and lunch 7. ‘ Be carefull with hidden sugars and salt’

Ondersteund door de VU, WUR, Voedingscentrum, UU en Ver. v. Diëtisten

19 ‘Healthy navigation’ in the shops and online – Working togheter with communities

Healthy cash desk Health coach

20 Personalized Healthy eating

• Pers

21 Kidsmarketing

22 Thank you!

Ika Van de Pas Director Quality Development Albert Heijn Phone: +31 6 38825132 E-mail: [email protected]