Making healthy choices easy! .
Drs. Ika Van de Pas Director Quality Development
Great local brands on both sides of the Atlantic
US #1 or #2 in 24 DMAs representing c.80% of our US Sales
Food Lion Stop & Shop Hannaford Peapod
Giant Carlisle Giant Landover Martin’s Food Market bfresh
Europe Indonesia
#1 in supermarkets #1 in the Netherlands #1 in Greece #1 in Serbia #1 in Bucharest Albert Heijn Etos Gall & Gall Bol.com Maxi Pingo Doce #1 in Portugal Super Indo #2 in Belgium #2 in Czech Republic
Delhaize Le Lion Alfa Beta ENA Cash & Carry Albert Tempo Mega Image
2 Ahold is a member of the Consumer Goods Forum and Co-Sponsor of the Health & Wellness Pillar Sustainable Retailing is embedded in our 4 Strategy Our Promises A better A better A better place to place to neighbor shop work
Ahold Delhaize ranks among leaders in Dow Promote Create Jones Sustainability World healthier Reduce healthy and inclusive eating food waste workplace Index
Local • Ahold Delhaize Product safety Climate Associate Safety at Community & sustainability impact development work connection received a total score of 79
• Food and Staples Retailing industry average score of 44
Better place to shop
Better place to work
Better neighbor • https://www.youtube.com/watch?v=UOYdl8XOvc0
5 Overweight in the Netherlands
Bron: RIVM 2017 Health Strategy
Product innovations Awareness of children Product quality: Healthy neighbourhoods •Tastefull In the Better •Healthy community products •Sustainable Responsible tabacco and alcohol consumption
Making de healthy Healthy Choice choice the easy one Information: on pack online Navigating in the shops and online Inspiration Reformulation, keeping up taste
Taste
2012
2020
8 National Agreement To Improve Product
Composition
9 Bread
10 Canned vegetables
11 Softdrinks
• Friswijzer week 31 2016
12 Impact softdrinks
- 170 mln sugar cubs
13 Pizza
14 AH Pasta sauces
• No added sugar • Saltreduction >25% • No artificial coloring and flavors
10 million sugar cubs
+ 20.000 KG salt bags
16 Reflections
17 Inspiration: Allerhande
18 Allerhande 1 january 2017
1. ‘Get your menu greener’ 2. ‘Go for good fats’ 3. ‘Drink wisely’ 4. ‘Buy consciously, kook yourself en eat with attention’ 5. ‘More often a day without meat’ 6. ‘Renew breakfast and lunch 7. ‘ Be carefull with hidden sugars and salt’
Ondersteund door de VU, WUR, Voedingscentrum, UU en Ver. v. Diëtisten
19 ‘Healthy navigation’ in the shops and online – Working togheter with communities
Healthy cash desk Health coach
20 Personalized Healthy eating
• Pers
21 Kidsmarketing
22 Thank you!
Ika Van de Pas Director Quality Development Albert Heijn Phone: +31 6 38825132 E-mail: [email protected]