& WHOLESALE WORKING FOR A HEALTHY LIFESTYLE

CONTENTS

FOREWORD 4

HEALTHY LIFESTYLES – OUR KEY MESSAGES 5

ACTIONS BY OUR MEMBER COMPANIES 6

Reformulation: more choice, healthier products 6

Responsible marketing: guiding and informing consumers on healthy choices 12

Beyond just the products: promoting a healthy lifestyle 16

MULTI-STAKEHOLDER INITIATIVES INVOLVING OUR MEMBER ASSOCIATIONS 22 FOREWORD

“Unhealthy diets and lack of physical activity are significant negative factors influencing European consumers’ health and well-being. In 2014, half of EU adults (52 %) were con- sidered over-weight, while 1 in 6 adults were considered clinically obese. Food retailers and wholesalers are committed to addressing these issues in their product offer and in driving change by offering consumers an informed choice of foods to accompany healthy living. We believe that the retail sector can play an active role in contributing to the achievement of UN Sustainable Development Goal n°3 – Ensure healthy lives and pro- mote wellbeing for all at all ages. EuroCommerce supports its members in this area by facilitating sharing of best practice and engaging with key EU stakeholders on behalf of the sector. The examples in this publication reflect the many actions that our members have undertaken on their own, and in partnership with public and private organisations; they show the progress they have achieved so far. Retailers have introduced a number of initiatives aimed at making a positive impact on consumers’ dietary habits, tailored to the different cultures, habits and consumer demand across the EU. These include prod­ uct reformulation to reduce sugar, salt or fat content, providing a wide choice of healthy options, responsible marketing and advertising, or broader health campaigns promoting physical activity. There is no easy and quick solution to the consequences of unhealthy lifestyles and changing behaviour is a slow process. However through these and many other actions, our members together with governments and other partners have shown, and will continue to pursue, their commitment to playing their part in the fight against overweight and obesity. This publication is only a partial snapshot of what is happening now, and we aim in the future to share more success stories on contributing to improved health and wellbeing for European consumers.”

Christian Verschueren Director-General EuroCommerce HEALTHY LIFESTYLES – OUR KEY MESSAGES

1. Holistic strategy: Nutrition and health issues need to be addressed in a holistic strategy, not a one-size-fits-all approach. As dietary habits and lifestyles are integral to the cultures and traditions of each Member State and region, initiatives need to be tailored to varying consumer demand across the EU. The strategy must also focus on physical activity, as obesity trends can only be reversed if more active lifestyles are sup- ported and encouraged. Furthermore, public authorities, industry and civil society must cooperate in projects aiming to encourage healthy diets and lifestyles.

2. Role of business: Helping consumers to make healthy and balanced choices. Retailers and wholesalers, being the link between manufacturers and consumers, recognise their role and are willing to contribute to better nutrition and health, in partnership with governments and other sectors. As a sector with direct contact with consumers, retailers can make it easier for consumers to choose the healthy option through products reformulation, appropriate marketing or product. They are com- mitted to building on the significant achievements already realised, and will continue supporting new initiatives to deliver the best possible results for consumers and society. Retailers and wholesalers invest considerable time, effort and resources in voluntary initiatives to support improved consumer lifestyles. However, behaviour- al change is a slow process, initiatives need time to work. Legislation should only complement voluntary initiatives and be outcome-focused, not prescriptive with detailed solutions.

3. Need for education: Consumer education is key to realising lasting changes in life- style and eating habits. Commercial initiatives are most effective when accompanied by proper education programmes. Public health is primarily the responsibility of pub- lic authorities, and education is an important tool for policy fulfilment. All foods have a place in a balanced and varied diet, and consumers should be educated on how to achieve a balanced approach. This approach is often more efficient when developed in multi-stakeholder partnerships. ACTIONS BY OUR MEMBER COMPANIES

REFORMULATION: MORE CHOICE, HEALTHIER PRODUCTS

Nutrition/product reformulation is the way retailers (and food producers) can enhance the nutritional value of their food products, by innovating in recipes and product compo- sition. Generally, products are developed to be healthier, by, for example, reducing the salt, sugar and/or (trans) fat content.

Food reformulation is a way to offer healthier and more nutritious products to consumers. Many food manufactur- ers and retailers have engaged in this process in the past years, often supported by national authorities and the EU. In February 2016, EU Member States agreed on a Roadmap for Action on Food Product Improvement developed by the Dutch Presidency. This Roadmap, endorsed by EuroCommerce, was followed by Council conclusions in June 2016, asking Member States to produce national product improvement plans by the end of 2017. As part of the Roadmap, industry is also encouraged to draw up and implement product reformulation plans.

The reformulation challenges

Reformulation is not an easy task. The challenge is to maintain quality and taste whilst bringing levels of some nutrients down. Salt, sugar and fats can play a number of roles in the food composition, and reformulation faces a number of constraints.

> Structure: Change of nutrients can influence the structure of the food. For example, sugar gives speculoos their crunch.

> Preservation: Nutrients are also preservative elements. In jams for example, reducing them would shorten the life of the product. This is also a food safety issue. The possible solutions include storage instructions, new packaging and using other preservatives.

> Legal aspects: Sometimes food compositions are subject to changing legal EU or national requirements. For example, mayonnaise is required by EU law to contain eggs.

> Need of equipment: The manufacturer needs to have the right resources and equipment to undertake reformu- lations. This is especially challenging for SMEs.

> Consumer acceptance: Consumers have to be satisfied by the new recipe. For this reason, it is very difficult for food manufacturers to make drastic reformulations in one go, and it is easier to achieve these through gradual reformulations.

6 Retailers’ commitments

Retailers have embarked on ambitious reformulation projects, mainly focusing on sugar, salt and fat reductions. Reformulation projects can target specific product categories (cereals, yoghurts, soft drinks, bread, etc.) and/or specific nutrients.

BELGIUM COLRUYT GROUP The retailer started with scrutiny of all food product catego- After breakfast cereals were identified as a priority, Colruyt ries according to an annual plan to define priorities. These Group put in place reformulation plans. The result was 44% reflected each product's scope for improvement and the less sugar for Boni Selection Choco Clams and 12% less for number of customers who consume it. e.g: Cereals: less sug- Boni Selection Cereal Flakes with black chocolate. Everyday ar, less salt, more fibre. Cornflakes had their salt content reduced by 38%. Boni Selection Muesli now contains 49% more fibre than before.

GERMANY METRO AG’s retail line Real has set itself the goal of check- by the end of 2017. Real put a focus on the reformulation of ing the recipes of its processed own-brand products and its products which are especially consumed by children or are own-produced foods in stores for their salt, fat and/or sugar known to have a high content of fat, sugar and/or salt. For content and, if possible, to optimise them. In this way, Real example, Real reduced the fat, sugar and/or salt content of aims to help its customers lead an active and healthy life- cereals, ketchup, yoghurts and soft drinks. In the future Real style. Real achieved its aim of reformulating more than 150 will gradually further improve the recipes of its own-brand own-brand products and own-produced foods in its markets products and own-produced foods.

AUSTRIA, FRANCE, , , , , , SPAIN, SWEDEN & UK HERBALIFE NUTRITION - PRO 20 SELECT To address the growing demand for healthy diets, in early 2018 Herbalife Nutrition launched a new water-mixable protein shake (PRO 20 Select) in 12 EU markets.

GERMANY BELGIUM, , , GREECE, ROMANIA AND SERBIA With the Lidl Reduction Strategy 2025, Lidl Germany aims to reduce the sales-weighted, average content of added sugar and salt by 20 % by 2025 in its own-brand products. This will be achieved, among other things, by At , company-wide 2020 targets were reducing the added sugar and salt content in food as identified for two areas that play a vital role in the well as reducing the packaging and portion sizes, com- overall ambition to make healthier eating an everyday plemented by providing a wider range of alternative reality: the own-brand range of healthier products and products that contain less sugar and salt. nutritional labelling.

As regards sugar reduction, the focus is on foods enjoyed The retailer aims for nutritious products to make up 45% and consumed by children, such as breakfast cereals. of own-brand sales coming from nutritious products (in The strategy for reducing salt focuses on food catego- Europe according the Choices International criteria) in ries that are regularly consumed and which account for 2020. In 2016, it achieved 42%. a large share of the daily salt intake.

With its 2025 Reduction Strategy, Lidl Germany is tak- ing responsibility seriously and supports the Federal Government's approach to advocating more con­scious diet and exercise choices.

7 BELGIUM UK AHOLD DELHAIZE / DELHAIZE Since January 2015, Tesco has removed over 8,000 tonnes of sugar, fat and salt from more than 2,000 prod- Delhaize in Belgium developed the ‘Better for All’ pork ucts, including breakfast cereals and yoghurts, and was project in 2014 to increase the healthy and affordable the first major to comply with the UK gov- options available in its meat assortment. The retailer ernment’s sugar levy across all its own label soft drinks. worked with the Healthy Farming Association Benelux It is estimated that Tesco customers are now consuming to develop feed made from a mix of grains (partly flax on average over 20 per cent less sugar from Tesco soft seeds) and is naturally richer in Omega 3 fatty acids than drinks than in 2011. traditional, corn-based feed. This feed results in healthier meat, with the pork containing at least twice the Omega Tesco developed its own-brand ‘healthy living’ to pro- 3, an essential nutrient, as conventional pork meat. mote a healthier lifestyle with nutritious products. This range offers two options: “Big on Taste, Lower in “Better for All” pork helps consumers improve their Calories”, which offers products with 30 per cent few- Omega 3 intake, and make a positive impact on their er calories than comparable products and is aimed at health. Through the pork products, Delhaize Belgium people trying to lose weight, and “Beautifully Balanced”, puts 114 tons of extra Omega 3 on the plates of aimed at people wanting to make healthier choices. All its consumers. the products in the new range have controlled levels of salt, sugar, fat and saturated fat. They also meet Tesco’s “Responsibility Deal” commitments to the government GERMANY, CZECH REPUBLIC, on salt content. , POLAND, , ROMANIA AND

KAUFLAND GERMANY Since 2015, has been continuously reducing REWE GROUP sugar, salt and fat in its private label food range. From the outset in developing new products together with its In Germany, REWE Group has launched a programme to suppliers Kaufland is determined to provide healthier reduce the amount of salt and sugar in its private-la- and tastier choices. bel products. By 2020, REWE Group plans to review all relevant own-brand products and reach improved One example is its K-Classic Quark Fruit Trio for children, salt or sugar content in at least 50% of its products. in which Kaufland gradually reduced the amount of sug- The retailer is following the recommendations of the ar by 12%. Deutsche Gesellschaft für Ernährung (German Society Besides its efforts in product reformulation, Kaufland for Nutrition) and the World Health Organization (WHO) also engages in raising customer awareness, with nutri- for reducing the amount of salt and sugar consumed tion experts available online anytime. A weekly leaflet by customers. regularly provides recipes and tips for a healthy and Concretely in 2018, the first round of 100 sugar-reduced balanced nutrition. own-brand products will be included in the assortment. To mark this initiative, REWE is the first German retailer to allow consumers to vote, which sugar reduced prod- BELGIUM uct variety should be sold in REWE stores in the future. In January 2018, REWE customers can buy chocolate pudding in 4 packs: one with the original recipe, one Carrefour has been working for nearly 10 years on reduc- with 20%, one with 30% and one with 40% less sugar. ing the quantities of salt, sugar and fat (in particular sat- Consumers can then submit their vote for their preferred urated and trans fats) in its own-brand products and on recipe via the website www..de/wenigerzucker. The creating specific lines. In Belgium, these reformulation campaign is supported by a panel including nutrition efforts have enabled the group to achieve a reduction experts. The winning chocolate pudding variation will of 7.2 tons of salt and the equivalent of 2,000,000 sugar then make it onto REWE’s shelves. cubes in own-brand products. In 2017, Carrefour Belgium set a far-reaching objective: reformulate 125 products to improve their nutritional quality. Similar initiatives are being implemented by the Carrefour Group in each coun- try where it operates.

8 REWE GROUP In Austria, REWE Group has already started the reformula- 2017 European Forum Alpbach (EFA), REWE Group’s full range tion process to reduce sugar, salt and fat a long time ago stores 's Robert Nagele spoke with experts about the and will continue to do so for the Austrian as well the oth- topic of a healthy diet. The key message was that individual er international markets. For example, as of mid-2018, the recommendations to consumers work better than general REWE Group organic brand “Ja! Natürlich” will feature sugar ones when it comes to influencing individual eating behavior. reduced fruit yoghurts. In discussions about health at the

POLAND AND PORTUGAL JERÓNIMO MARTINS The Company looks to contribute to improving public health In launching new products, the company builds on the expe- through high quality, safe and nutritionally-balanced rience reformulating private brands responds to customer products, and at the same time promoting healthy eating demand to meet special dietary requirements. This is often habits. A strategic pillar for sustainable development of its done in partnership with associations dedicated to special- brands, is its Nutritional Policy, guided by the World Health ised nutrition. Organization’ recommendations. This is central to its devel- In Portugal, the Group has developed the ‘Pura opment of private brands and meals to meet its over 4.5 Vida’ (Pure Life) range, which covers gluten-, lactose-, and million daily customers’ needs. sugar-free products. In the last three years, 48 new lines Reducing levels of salt, fats, sugars, preservatives and other were introduced, bringing the total to 87, including Chia Seeds artificial ingredients, and adding fibre, fruit and micronutrients containing high levels of fatty acids (Omega 3) and a source of wherever possible, are examples of a continuous improvement vitamins B1 (thiamine) and B3 (niacin). process that can lead to play an important role in preventing In the same period in Poland, 77 new prod- diseases such as diabetes, osteoporosis and cardiovascular ucts were introduced, among which the organic-certified diseases and, in promoting better quality of life. ‘GoBio’ range and several ‘KCalculation’ (limited calories) Between 2015 and 2017, Jerónimo Martins has achieved sig- ranges designed to be in line with the recommendations of nificant reductions of these ingredients in some 290 refor- the Instytut Żywności i Żywienia (Polish Institute of Food mulated products: and Nutrition).

• 988 tonnes of fat;

• 525 tonnes of sugar;

• 164 tonnes of salt.

SPAIN Mercadona takes part as a member of the Spanish associa- ier and greener products. Currently fresh juice machines are tion ASEDAS, along with the Spanish Agency for Consumption, available in all 1,621 stores. Equally, a new product range Food Safety and Nutrition and the Spanish Health Ministry of healthy smoothies has been introduced, which are made in the NAOS Strategy, promoting better nutrition, physical purely from fruit and vegetables. activity and prevention of obesity. This includes reformulat- At the end of 2016, Mercadona introduced a new healthy ing products to reduce their fat, sugar and salt content and snack line called "Superfood", such as Edamame, a cooked also improved labelling to promote better understanding for dish made 100% of green soya bean pods from the Far East. consumers regarding what they eat and to promote change It also introduced a number of products with great health towards a healthier diet. benefits such as chia seeds, bimi (a vegetable similar to Mercadona is continuously re-evaluating its product ranges asparagus and broccoli) and kale. Other launches include to become even greener and healthier. The retailer already frozen quinoa, buckwheat pasta, and dehydrated apple and has 13 centres for co-innovation where it develops new prod- mango snacks, which are without added sugar, and gluten-, ucts with its customers to capture and fulfil their needs, and fat-, and preservatives-free. Natural sugar substitutes such adapt to existing trends, such as the introduction of health- as Panela and Agave syrup, were also launched in 2016.

9 AUSTRIA PORTUGAL SONAE SPAR started its initiative “SPAR Ernährung heute“(“Spar­ Aiming to healthy food at its stores Continente, Sonae is Diet Today“) in 2005. Currently this focuses on healthy focused on available to everyone innovation and devel- food for children and the reduction of sugar: The reduc- oping the concept of tasty healthy food; meeting differ- tion of sugar in SPAR soft drinks by 10% has reduced the ent nutritional needs and food intolerances­ and a strong amount of sugar by 81 tons each year, the decrease of commitment to quality while contributing to the planet’s overall-sugar in organic yoghurt saved another 3,6 tons. sustainability.

A scientific advisory board made up of physicians As part of Sonae’s strategy to diversify businesses and nutritionists is an important part of the initiative. and investment approaches, investments in new “Bio Together they discuss­ new trends in diets and give & Saudável” (Organic & Healthy) standalone areas in advice on new products. Continente’s stores, as well as in “BRIO” and “Go Natural”, an organic and healthy supermarket with over 4,000 For the last 10 years SPAR has had an own-brand called healthy and organic products were made. “Spar Vital” focused on healthy food, offering sugar, fat and salt reduced products as well as alternatives­ to sug- The nutritional profile of products has been optimised ar. Only those products that meet the strict criteria laid by carefully selecting ingredients and reformulating down by these experts and approved by the scientific products, reducing the amount of salt, fat (saturated advisory board can be sold under the brand “SPAR Vital”. fat, trans fatty acids), sugar, additives, preservatives, and other artificial ingredients they contain. New for- mulas have also been developed to add more fibre, fruit, and micronutrients. In order to help those in search of AUSTRIA healthier diets or with specific nutritional needs, Sonae LIDL has launched a new line of reformulated products which include yoghurts, salads, dried fruits, and dehydrated Lidl aims to continuously reduce the average amount of fruits and vegetables. added sugar and salt in its own-brand products. This is implemented through:

• Reducing added sugar and salt in food: In close GERMANY cooperation with its suppliers, Lidl Austria has improved the formulation of its products, focused EDEKA on the energy value of the product. In the process of EDEKA began years ago with the gradual reduction in the developing new formulations, the company seeks to sugar and salt content of its private-label product range. ensure that they contain less sugar and salt. It has already significantly reduced the sugar and salt • Reducing packaging sizes and/or portion sizes: Lidl content of numerous items, for example breakfast cere- Austria has reduced the packaging sizes of products als, in ketchup and in stone oven pizzas. EDEKA’s aim is with high-energy values so that automatically less to reduce the sugar and salt content of a product as far sugar and salt is consumed at each serving. as possible without compromising the taste experience.

• Range of products: Lidl offers a large selection of However, the sugar and salt content is only one element­ alternative products that contain less sugar or salt and in the nutritional and physiological evaluation of a food- promote them. stuff. For example, EDEKA also includes energy density, the composition of fats, the carbohydrate content, addi- In terms of sugar reduction, Lidl Austria focuses on tives as well as production conditions in its assessment food mainly eaten or drunk by children like cereals, and reformulation. One of the key aspects is to retain desserts, sweets, ready-to-eat products, yoghurt and the maximum natural goodness of raw materials and soft drinks. Salt reduction is focused on foods that ingredients used in the production. We also seek to meet make up a large part of the daily salt intake in Austria, this requirement and the specifications of the German like bread, bread rolls, meat, meat products, ready-to- Nutrition Society (Deutsche Gesellschaft für Ernährung) eat products and pizzas. in our dealings with our suppliers. We also look at and influence the ingredients for the products to be pro- cessed by our private-label manufacturers right down to the level of the raw materials they use.

10 11 RESPONSIBLE MARKETING: GUIDING AND INFORMING CONSUMERS ON HEALTHY CHOICES

In addition to reformulation, retailers are also active in drawing consumers’ attention, for example through dedicated promotions, to healthier products and making the healthy choice attractive and easy. Nutrition labelling and communication have a key role to play in guiding the consumer to healthier choices.

This area is strictly regulated by EU legislation in particular the Food Information to Consumers Regulation and the Nutrition and Health Claims Regulation. In addition to meeting these legal requirements, retailers have put in place additional schemes to inform consumers about the nutritional properties of products. Whether through colour-coded nutrition labels, nutrition symbols, Front of Pack Guideline Daily Amount (GDA), retailers adopt dif- ferent approaches to communicate nutrition information in an easily understandable way. Retailers also put in place advertising policies, often in partnership with national authorities to self-regulate the extent to which they communicate on products high in sugar, salt and fats.

12 Retailers’ commitments

Retailers have put in place a number of initiatives to promote their healthier products through labelling, advertising or in-store communication.

ROMANIA AHOLD DELHAIZE / Mega Image in Romania, offers its customers a healthy life- Through in-store product information, educational mate- style in-store concept called Equilibrium. Each store with rials and trained employees, customers can be assisted in this concept includes a 130 sq metre corner, offering 2,500 their purchasing decision with healthy choices. Launched products across 10 categories (food and non-food). Among in January 2015, this concept is now available in nine stores these products, customers can find sustainably produced across Bucharest. goods and organic products from specialist suppliers.

GERMANY NETHERLANDS METRO AHOLD DELHAIZE / CASH & CARRY METRO Cash & Carry works to promote a healthy life- Albert Heijn in The Netherlands, is committed to making style and provide information about nutrition, foods it easier to find healthier products by reducing sugar and ingredients as well as physical activity and special and fat in over 100 own-brand items and introducing diets, e.g. for vegetarians and vegans or allergy suffer- a color-coded guide to help shoppers make informed ers. This is done, for instance, through an information decisions on carbonated drinks. Albert Heijn also hotline, leaflets, brochures, the Internet or information puts considerable effort into a responsible marketing campaigns. In relaunching METRO Cash & Carry’s own- approach for healthy products for kids. RockFrogs is one brand products, additional pictograms and claims are of the initiatives: a colorful cartoon frog rock band that used to underline the value of the product. Nutritional makes music and goes on adventures, choosing healthy aspects are highlighted to ensure maximum transpar- food and drink along the way. The RockFrogs characters ency for customers. METRO Cash & Carry is continu- are used in categories that have a positive impact on ously running projects to re-analyse the products, as health such as fruit, vegetables and dairy. All existing well as nutrition profiles. child-friendly packaging from the Albert Heijn own- brand products has been removed if that do not meet the health criteria. The health criteria used to determine the nutritional standards of the RockFrogs products are UK the Dutch Choices criteria. TESCO In 2014, Tesco announced that it would become the first major retailer to remove sweets and chocolates from its checkouts across all store formats, including smaller convenience stores. In 2017, Tesco introduced free fruit for kids in over 800 Tesco stores across the UK.

FRANCE As Auchan officially announced in 2017, the company has The scheme is designed to allow consumers to see and com- started to implement France’s official nutrition label, the pare at a glance the nutritional value of pre-packaged foods.” Nutri-score, on its own-brand products. Auchan first intro- duced these in their drive-through pick up points, and this will be extended to all Auchan stores in France shortly.

The Nutri-score is a voluntary colour-coded scheme, ranging from dark green to dark orange, accompanied by letters from A to E, that grade foods according to their nutritional values. A products are considered to have “the best nutritional quali- ty” while E products have “the least good nutritional quality”.

13 POLAND AND PORTUGAL JERÓNIMO MARTINS In addition to complying with technical and legal require- Examples include: ments on the nutritional composition of products on packag- • Pingo Doce's range of lactose-free and gluten-free prod- ing, the Group has voluntarily adopted more intuitive infor- ucts, updated every month in accordance with laboratory mation to enable consumers to make more informed choices analytical controls; about the products they buy. • Pingo Doce’s magazine “Sabe Bem” (Tastes Good), with In Portugal, Pingo Doce has adopted the “Sem OGM” (No GMO) an average print-run of 150,000 copies, encouraging the label for products whose ingredients which might otherwise re-use of food and the fight against food waste; have been genetically modified; a calorie icon and symbols on alcoholic beverages advising against consumption by • Biedronka’s campaign, in partnership with Instytut pregnant women; it also includes icons for products that are Żywności i Żywienia (Polish Institute of Food and Nutrition) a source of Omega 3, lactose-free, gluten-free, without add- Gang Świeżakow (Freshies Gang), encouraging children ed sugar and without fat; as well as clearly labelling Pingo to eat fruit and vegetables through a collection of soft Doce cold meat products that have low fat content with the toys; a digital application offering educational games; “Escolha Saudável” (Healthy Choice) symbol, in cooperation a book for children, promoting healthy food habits; and with the Portuguese Heart Foundation. the “Codziennie Bądź w Formie” (Get in shape every day) campaign, through which it provided a special telephone In Poland, Biedronka has adopted symbols for vegan diet service to advise consumers to make healthier nutritional and for organic products and has included icons for products choices and to read product labels that are a source of Omega 3, lactose-free and gluten-free. Several campaigns were developed to provide consumers with additional information on food and encourage healthy eating habits, with a special focus on the Mediterranean Diet and on the younger generation.

AUSTRIA SPAR SPAR has a strong focus on information and consumer edu- inform its customers of the latest studies and findings. SPAR cation. For example its customer magazine “Mahlzeit! “offers offers many healthy and easy-to-cook-recipes in the maga- a lot of information on health-conscious eating. In addition, zine, as well as on its website and video-blog. SPAR cooperates with a board of nutritional experts to

POLAND CARREFOUR In June 2017, Carrefour Poland launched SENS, a Simplified chasing decisions. It enables them to opt for a healthy and Nutritional Value Labelling System. This system, developed diversified diet, by raising awareness about the frequency with a wide range of scientists, establishes a hierarchy of with which individual products should be consumed. The first food products according to their nutritional composition,­ and SENS labelled products were launched in September 2017. divides them into four categories/colours. The objective of SENS is to educate consumers and help them in their pur-

14 PORTUGAL SPAIN SONAE MERCADONA Sonae is pro-active on guiding and helping consumers When Mercadona launches a national fruit and veg- to make healthy choices by (i) providing information on etable campaign, it focuses on reaching out to con- product packaging either voluntarily modifying product sumers using social media and online channels. The packaging, including nutritional information or using intention is to communicate and explain the stories the traffic-light system to provide a healthier and more behind these to consumers. conscious choice to consumers and (ii) disseminating For example, in October 2016 Mercadona launched the nutritional information on a wider scale (providing bro- “national orange campaign” which lasted till August chures related to fresh products, as well as commercial 2017. This particular campaign was aimed at promot- flyers with healthy tips and information for consumers; ing the health aspects of eating of oranges. Other providing practical advice in our “Magazine”, through recent campaigns are national mango and national specific healthy, gluten-free, lactose-free and vegetar- potato campaigns. ian recipes and displaying awareness and information videos highlighting fresh food). Mercadona has a special section on its website dedicat- ed to nutrition and wellness, where customers can learn more about its healthy products and know how to cook them, and their nutritional properties.

FRANCE, SPAIN, PORTUGAL AND POLAND AUCHAN In 2017, Auchan launched a programme « La vie en bleu” Personalised advice to improve consumers’ living­ such as (“Life in blue”). Introduced in all the countries of the compa- diet, recipes and allergy warning, is provided via Auchan’s ny, it aims at promoting and educating about the healthiest app. It uses data from loyalty cards on the products the cus- products and lifestyle solutions. To ensure its legitimacy,­ the tomer has bought. plan was jointly drafted with an independent committee, As front-line ambassadors with clients, Auchan’s employees composed of external scientists, doctors, members of official are fully involved. They can take advantage of “Quizz”, an app institutions and some of Auchan Retail’s experts. combining training sessions and possible challenges online, to The first measure taken in the programme was introducing test employee’s knowledge on health and well-balanced diet. “blue selection products”,­ a range of products, clearly identi- The project “La vie en bleu” has already been launched in fied on shelves as the best-balanced for each category. This most of Auchan Retail countries, as France, Spain, Portugal, selection is determined by an objective algorithm, choosing Poland. The few others countries will end the implementa- products with no questionable substances as GMO, palm oil, tion of all the actions of the program in 2018. gluta­mate… and with the best nutritional people. This “blue selection” covers both national brand and own-branded products. The range of products on the selection depends on each country’s­ assortment, and as the composition of prod- ucts may evolve, the selection does, too.

15 BEYOND JUST THE PRODUCTS: PROMOTING A HEALTHY LIFESTYLE

Healthy diets and lifestyles are about more than just providing healthy products. They are also about bal­anced diet and active lifestyle. Retailers are paying their part by encouraging consumers to have a diversified diet and being physically active.

Being in daily contact with consumers, retailers have the opportunity to promote healthy lifestyles. Initiatives can vary from cooking classes for children to partnerships with sports organisations, all aimed at encouraging consumers to live a healthy life.

This work is often conducted in partnership with public authorities, public health professionals and other stake- holders – at the global, national, regional and community level.

GERMANY KAUFLAND As part of the European school fruit, vegetables and milk 30 schools, nurseries and kindergartens with fresh and scheme, Kaufland distributes every week fruit and vege- seasonal fruit and vegetables once per week. In total, more tables to schools. The EU programme is designed to help than 4,000 children benefit from the weekly supply of vita- children follow a healthy diet by developing better eating mins. Up till now, more than 114 tons of fruit and vegetables habits. Since 2010, Kaufland has been providing more than were donated.

CROATIA KAUFLAND In September 2017, more than 60% of Kaufland Croatia donated more than 85 tons of fruit and vegetables a year. In stores across the country started a partnership with 24 this, Kaufland is supporting the existing EU school fruit and elementary schools, donating fruit and vegetables on a vegetable scheme. weekly basis for a total of over 12,000 children. The project

16 Retailers’ commitments

Many retailers have put in place programs to encourage healthy living beyond just diet. These initiatives often include a digital dimension and aim at encouraging physical activities.

POLAND AND SPAIN CARREFOUR Carrefour has a special section on its corporate website dedicated to ‘taking care of yourself’, giving tips on how to be fit and have a healthy lifestyle. The site includes information on physical activity, nutritious food for an active lifestyle, ener­gy-boosting foods etc.

In 2015 Carrefour Poland launched its “ABC of a healthy diet” pro- gramme: In Poland, in the context of its “For the love of health” initiative. This was a comprehensive programme to raise aware- ness among children, teenagers and the elderly about healthy eating. In cooperation with the Faculty of Human Nutrition and Consumer Sciences in Warsaw, this programme organised work- shops to teach people how to design balanced meals without waste and in line with their budget, and to decode nutritional infor- mation labels to help them choose products that are both healthier and affordable.

In Spain, the Nutribus project aimed at children from 6 to 12 years was launched in combination with Ferran Adrià (a very well-known Spanish chef), Disney and Carrefour. The objective is to promote healthy habits in the family: balanced diet with healthy food and physical activity. All the activities take place in an "adapted" bus that becomes a kitchen classroom of 250 sqm where children pre- pare healthy recipes using Carrefour products. Next to the bus is an area with games for the children to promote the physical activ- ity. In 2016, 101,773 people took part in this project. In 2017, there have been over 70,000 participants.

BELGIUM COLRUYT GROUP Colruyt Group has launched “Cooking Class” through­ out Belgium in 2011, focused on primary school and last year of kindergarden. This is a practical project teaching schoolchildren about healthy nutrition and phys­ical activity. Teachers can find educational material and information on a dedicated website, including rec­ipes, instructions for themed classes and physical activity videos.

AUSTRIA, FRANCE, GERMANY, ITALY, POLAND, PORTUGAL, ROMANIA, SPAIN, SWEDEN & UK HERBALIFE NUTRITION Herbalife Nutrition believes that it is hard to achieve real, pose of making the world healthier and happier, the compa- lasting change in lifestyle on one’s own, so they have devel- ny offers several digital channels which promote a healthy, oped an approach of Personalisation and Community. This active lifestyle, including Share a Shake, which encourages includes personalised coaching by its network of distribu- its users to be creatively healthy by combining their favour- tors, and community support via Nutrition Clubs, Fit Camps, ite fruits, vegetables and flavours with Herbalife Nutrition and Weight Loss Challenges. These communities help ensure products, along with producing a range of shake recipes. customers’ success by connecting them with distributors Another website Discover Nutrition, hosted by the com- who develop personalised plans and educate customers on pany, offers practical, easy-to-follow advice from world- best practices in nutrition and fitness, while keeping them class experts in the field of inner nutrition, fitness and outer motivated to reach their goals. As part of its declared pur- nutrition (beauty).

17 POLAND AND PORTUGAL JERÓNIMO MARTINS Biedronka has been cooperating with Danone, Lubella and In cooperation with the vegetable supplier Green Factory and Instytut Matki i Dziecka (Polish Institute of the Mother and the Instytut Żywności i Żywienia (Polish Institute of Food and Child) for over a decade in the Partnerstwo dla Zdrowia Nutrition), Biedronka has developed the Zielona Kraina (Green (Partnership for Health) to fight malnutrition in children. The Earth), engaging with more than 13,000 4th grade students Company supports two projects under this partnership: in over 3,600 primary schools since 2015, offering free work- shops that included preparing meals, games and talks with • The Mleczny Start (Milk Start): a social product range, sold nutritionists and cooks. exclusively at Biedronka, offers low-price food solutions and provides up to 25% of the daily needs in vitamins and min- In Portugal, in partnership with ABAE – Associação Bandeira erals recommended for a child’s healthy growth. These are Azul Europa, we cooperated in the Eco-Cooks project to raise sold without any associated profit, with a monthly average the awareness among students of topics such as food, nutri- of 1.4 million units sold in 2017 and totalling, since it was cre- tion and sustainable agri-food production. Over 200 students ated more than 10 years ago, over 200 million units. participated in a number of contests that took place to prepare complete canteen menus with local and seasonal ingredients. • the Śniadanie Daje Moc (Breakfast Gives You Strength) pro- gramme which, in a playful way and using learning materials, aims to raise the awareness in children up to the age of three, their parents and teachers, of the importance of the first meal of the day, for balanced nutrition and healthy growth. In 2017, 8,318 schools (more than half of the primary schools in the country) and 275,758 children took part in activities.

GERMANY AUSTRIA, BELGIUM, THE CZECH EDEKA REPUBLIC, FRANCE, ITALY, PORTUGAL, SLOVAKIA, EDEKA developed the ‘EDEKA Food/Nutrition Pyramid’, SPAIN, SWEDEN giving their consumers detailed information on how to build and maintain a healthy lifestyle. They also devel- EDENRED oped a ‘Mix-teller’ concept, to help consumers make the The company’s FOOD Programme (Fighting Obesity healthy choice when preparing a meal. through Offer and Demand), launched in 2009 as an EU funded project, aims to promote healthy eating at the The EDEKA Foundation also sponsors child­hood educa- work­place with two target groups: the working popula- tion in the whole of Germany through three successful tion and the restaurants where they go for lunch. They projects to convey the importance of healthy nutrition are reached thanks to the Ticket Restaurant® network to pre-school as well as primary and secondary school which is a powerful channel allowing participants to act children in an age-appropriate, activity-based­ manner. on the food offer (restaurants)­ and demand (employees). "Vegetable Patch for Kids" is aimed at youngsters in kin- The programme involves of 26 public and private part- dergartens and day care facilities, who sow and plant, ners (Health Ministries, Nutritionists, Researchers, look after and then harvest their own vegetables in etc) from 9 European countries (Austria, Belgium, the raised beds. Czech Republic, France, Italy, Portugal, Slovakia, Spain, "Exercise – Eat Healthier" appeals to children in grades Sweden) who have developed nutritional recommenda- 3 and 4 while "Fit for my Life" appeals to students in tions for employees and restaurants. These recommen- grades 7 and 8. dations are disseminated to the two target groups using adapted communication­ tools. All three projects are part of the national action plan "IN FORM - Germany’s national initiative to promote healthy diets and physical activity”, launched by the Federal Ministry of Food and Agriculture and the Federal GERMANY Ministry of Health. METRO METRO AG’s retail line Real is committed to raising awareness with its customers by providing information about “healthy THE NETHERLANDS nutrition”. An example is the internet portal “Better Living”, where the customer is informed about health and nutrition LIDL topics like: losing weight, healthy nutrition and physical To encourage healthy eating habits among children, Lidl activity. Customers can also call a hotline where they can ask Netherlands gives away fruit for free at all its stores in questions about nutrition, health and sustainability. METRO the Netherlands, placing boxes of fruit in its fresh prod- Cash & Carry regularly publish “METRO Inspiration” with reci- ucts sections, inviting children to pick a piece. pes and ideas on healthy cooking, publication of own cooking books (for example cooking book "Das Gute Essen") and train- ing their customers like professional chefs.

18 PORTUGAL SONAE Implementing Sonae’s health and nutrition strategies entails Sonae has developed a number of partnerships with differ­ the need to exchange with customers also far from the shop. ent entities, each with a specific focus and special label­ Sonae has thus built a program of educa­tional actions in ling. These partnerships include: (i) Portuguese Cardiology schools and suppliers and even in internal cafeterias, to offer Foundation – on products with cardiovascular benefits; (ii) and promote a healthy and balanced­ diet in primary schools, Portuguese Diabetic Association – on ideal portions and incentivise local fruit and vegetable consumption; encourage products with a positive impact on glycemia; (iii) Portuguese healthy activities to promote healthy lifestyles – in events Celiac Association – identifying gluten-free products with such as marathons, family festivals, delivery of fresh fruit. the association’s logo; (iv) creation of a Scientific Council of The retailer has also signed several joint pledges on fight- the Producers’ Club in order to promote innovative trends to ing obesity and communicating on products with high level farmers and (v) creation of the Producers’ Academia Club, of sugar to chil­dren with food and drink manufacturers and which aims to help producers become more special­ised and distributors companies. SONAE is the only retailer committed knowledgeable. to this initiative.

SPAIN MERCADONA Two years ago, Mercadona, together with five important Mercadona learn more about consumer habits and to edu- consumer confederations and associations in Spain, devel­ cate the consumer about healthy products. oped a common platform called "Mesa de Participación" Mercadona is also a member of the "Foro Interalimentario", (Table of participation) which collaborates with the Spanish and has signed an agreement with the Galician government Agency for Consumption, Food Safety and Nutrition. Through to promote healthier lifestyles in the Galician population, this platform, which involves more than 2,000 participants, especially amongst children. With this collaboration, it has Mercadona has developed a survey of more than 50 ques- organised several contests for children where they draw an tions for consumers to learn more about trends and other example of a healthy meal. Mercadona has also printed a factors that influence shopping, labelling and healthy life- comic, with popular cartoons on healthy eating that has been style. This survey and the work of this platform, which also distributed in schools and hospitals. publishes articles and research about healthy eating, helps

FRANCE CARREFOUR In 2017, Carrefour France launched a website named "Bien- The objective of this digital ecosystem is to provide tools for être pour tous" (“Well-being for everybody”) to inform their understanding the challenges of today and tomorrow relat- customers on the need for a healthy lifestyle. This website, ed to nutrition, environment, health and well-being,­ to offer which is part of a global programme about perception and key information to act every day, and to engage in social protection of oneself, is structured around four areas: eating networks about those issues. The ultimate goal is to engage well, feeling good in our body, comfortable about oneself, everybody in conserving or in adopting the right behaviour to safe for the environment. ensure their physical, mental and social well-being. Topics covered include GMOs, organics, antibiotics, biodiversity, urban farming, pesticides, food waste, origin, animal wel- fare, physical activity.

GERMANY EDEKA The EDEKA Group’s strategy guiding the further devel­ opment of its private-label brands forms an integral part of a holistic approach to "Balanced Nutrition". It revolves around educating our customers help them develop a sense of personal responsibility.­ Promoting consumer knowledge about food and nutrition is a pri- mary concern for EDEKA, and it is for this reason that the EDEKA Foundation has been involved for ten years now in projects designed to boost understanding of nutrition among children and adolescents.

19 GREECE AHOLD DELHAIZE / AB VASSILOPOULOS AB Vassilopoulos in Greece promotes a healthy life style, partic- panies. This has been a successful programme and enhances the ipating in company games for the past 4 years. Employees are notions of team spirit and healthy competition. invited to join team sports and compete against other Greek com-

CZECH REPUBLIC AHOLD DELHAIZE / ALBERT Albert in the Czech Republic helped support the brand's chari­ internal Facebook page. table foundation by sponsoring a run and walk for employ­ The Albert Foundation helps support the growth and devel- ees in August 2017. The event combines healthy exercise and opment of children from socially challenging environments, philanthropy, including the preparation of fresh fruit for col- including programs that encourage healthy lifestyles for kids leagues in their workplaces, stories about a healthy lifestyle and their families. for employees and a live chat with a nutritionist on Albert's

SERBIA AHOLD DELHAIZE / MAXI A group of Belgrade kindergarten teachers, with the support of table. The “Small Farmers” initiative was launched this year Maxi in Serbia and lettuce vendor Iceberg Salat Center, spent to educate children and help them to love healthy food and a morning in a lettuce field as part of Small Farmers, a project learn where their favourite vegetables come from. The project to help kids learn more about healthy eating and the work involves more than 1,200 kids in kindergartens and primary involved is bringing farm vegetables from the garden to the schools throughout Belgrade.

THE NETHERLANDS AHOLD DELHAIZE / ALBERT HEIJN With 75% of Dutch consumers not eating the recommend­ed 250 to do with vegetables and how to include them in an all-day diet – grammes of vegetables per day, Albert Heijn is lend­ing a hand with not just dinner. With Facebook Messenger, Albert Heijn customers a new personalised service via Facebook Messenger called the can have direct contact with a team of online Vegetable Coaches "AH Vegetable Boost." The new service was prompted by research for tips, fun facts, recipes and inspira­tional videos, all with one called "How are the Dutch eating vegetables?" followed by an goal: to inspire customers to eat more vegetables. online campaign. Research shows that not everyone knows what

BELGIUM AHOLD DELHAIZE / DELHAIZE Delhaize in Belgium wants to encourage children to eat more agriculture and responsible­ consumption respectful of the plan- healthily through increasing seasonal and local consump­tion of et; teaches students how to enjoy fruit and vegetables through fruit and vegetables. Through time Delhaize is fulfilling its com- creative cooking;­ and provides a family recipe book to encourage mitment to actively communicate with children (between 8 and 12 kids to cook at home. The GoodCook Program, launched success- years old) around healthy eating habits and the relevance of eat- fully in 2017, is an opportunity to measure the impacts of children ing fruit and vegetables in 2018 and 2019. To do this, we launched eating habits and encour­age an increase on the consumption of the Good Cook Program, in partnership with GoodPlanet Belgium. fruit and vegetables. The program organises workshops in schools to educate about

UK TESCO Tesco developed a ‘Health & Wellbeing’ app. This app helps consumers balance their diets with the Food and Fitness diaries, Diet Plan Wizard and fun daily wellbeing challenges.

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MULTI-STAKEHOLDER INITIATIVES INVOLVING OUR MEMBER ASSOCIATIONS

National retail associations play a critical role in supporting and encouraging members to take actions in favour of healthy diets and lifestyles. They often participate in mul- ti-stakeholder partnerships involving national authorities. These projects cover a wide range of actions such as reformulation, education programmes, advertising, etc. Below are examples of what our members have been doing in this important area.

BELGIUM COMEOS Together with FEVIA (Belgian food manufacturers) and UBA In 2009, COMEOS and FEVIA signed a new pledge with the (Belgian advertisers), our member the Belgian trade associ- aim of reducing salt intake by at least 10% between 2008 ation COMEOS is a signatory of the Belgian Pledge, an agree- and 2012, in which they have been successful. ment following up on an earlier (2004) initiative which led Besides the Belgian Pledge, COMEOS (together with FEVIA) to an advertising code for food products. The initiators aim signed a Balanced Diet Convention with the Minister of to engage food businesses to commit to responsible adver- Health. This engagement includes the reformulation of food tising to children regarding certain products with nutritional products (such as cookies, yoghurts, breakfast cereals etc.) values that do not fit in a healthy diet. After 5 years of com- as well as a general reduction of calories by 5% between mitment, the Pledge has extended in 2017, includ¬ing more 2012 and 2016 (FEVIA) and 2017 (COMEOS) (either by refor- advertising channels than before. mulation or by reduction in portion size). Further reformula- tions (e.g. for ready-to-eat meals) will be carried out by 2020.

THE NETHERLANDS CBL Agreement on Reformulation (Akkoord Verbetering The Wheel of Five (developed by the Netherlands Nutrition Productsamenstelling): In 2014, the Dutch Government, our Centre) is designed to give your body enough of the products member the retailer organisation CBL, Horeca-organisation that provide health benefits, as well as all the nutrients you (KHN), catering-organisation (Veneca) and the Dutch Federation need every day. The wheel has five segments: fruit & vege- for the Food industry collectively signed an Agreement on tables, bread, grain, cereal products & potatoes, fish, meat & Reformulation, aiming to lower salt, (saturated) fats and cal- eggs, dairy, fats in spreads & oils, and beverages. The members ories in products. The industry itself sets the maximum stand- of CBL work to help customers choose products that fit ni the ards per category. The condition is that the standards are fea- Wheel of Five in their shops, in recipes and consumer magazines. sible, but also have sufficient ambition. In addition, a scientific advisory committee gives advice. The selection of the product categories is based on relevance for public health and opportu- nities for reformulation. Today, 15 such agreements have been made and 9 more categories are under discussion for 2018.

Together with other stakeholders, CBL are partners of the Dutch multi-stakeholder initiative ‘JOGG’ (Jongeren op Gezond Gewicht). JOGG is a project whereby several stakeholders - erate to make healthy nutrition and physical activity attractive to young people. It involves for example promoting healthier food at schools and in sport clubs. 22 SPAIN SPAIN ACES ASEDAS The store chains associated with ACES have been devel- oping a number of initiatives framed within the Spanish Reformulation: Expanding the offer Strategy for Nutrition, Physical Activity and Prevention of healthy products: of Obesity (NAOS) and adapted to their respec­tive busi- ASEDAS members participate with the Spanish Agency ness models. These initiatives include: for Consumption, Food Safety and Nutrition and the • The reformulation of products which retailers have Spanish Health Ministry in the NAOS Strategy. This pro- been reducing­ the presence of salt, saturated fats, add- motes better nutrition, physical activity and prevention ed sugars over many years to provide healthier options of obesity. This also includes reformulating­ products to and specific lines of food / products to meet even more reduce fat, sugar and salt content and improve labelling ambitious goals. to foster better understanding by consumers in relation to what they eat and to pro­mote changes leading to • They are also implementing a number of projects and healthier diets. ASEDAS is now awaiting the signature of initiatives to promote healthy life styles, reinforcing the a national agreement to reduce added sugars in a wide consumption of fruit, vegetables and other fresh foods range of products. within a balanced diet with national education pro- grams for both their clients­ and their own employees. All company members are or will be re-evaluating­ their product ranges to make them healthier. • Participation in and promotion of various research and technology studies in collaboration with the scientific Currently, Mercadona, DIA and others members have community in different topics related to the improve- fresh juice machines in almost all the stores. These offer ment of the nutritional knowledge of the products, freshly squeezed orange juice, a product of maximum applying this extensive knowledge in the improvement quality and health. of their products.

• The development of communication and information Responsible marketing: pro­jects to the consumer through different media such guiding and informing the consumer as their own brochures, their websites, social network, about healthy choices: and information­ at the point of sale. All company members promote healthy lifestyle cam­ • The roll-out of different campaigns to prevent child- paigns on their social media channels (web, Facebook, hood obesity. Twitter, blogs…). All of them include a series of actions providing as much information as possible to the con- • The use of new technologies to reach more people and sumer and promoting healthy lifestyles. be able to immense nutritional information on food, recipes, and tips.

Spanish Collaboration Plan

ACES, ANGED and ASEDAS have joined the Collaboration Plan for improving the composition of food 2017-2020 promot- ed by the Spanish Agency for Consumer Affairs, Food Safety and Nutrition, within the framework of the NAOS Strategy. Among other measures, the objective of the Plan is to reduce the levels of salt, sugar and fats in several products of habitual consumption in the period from 2017 to 2020.

In this sense, distribution companies in collaboration with their suppliers will promote changes and technological improvements in their products to adapt to the measures included in this Plan, adapting it to their business models and interests and needs of their customers.

Spanish distribution companies offer their consumers an assortment of products that cover all their nutritional needs, in conditions of accessibility for all, with guaranteed quality and food safety at the highest level and at very competitive prices, so that all kinds of consumers can develop a healthy diet.

23 FINLAND FINNISH DANISH GROCERY TRADE CHAMBER ASSOCIATION OF COMMERCE Commitments are made in 8 fields: salt, quality of fat, The Danish Chamber of Commerce participates directly sugar, veggies, fruits and berries, pr oducts for chil- or indirectly in various partnerships and projects pro- dren, portion/package size, lunch and recipes. Every moting healthy diets and lifestyles. operator decides its own objectives and actions within The Salt Partnership: The objective of the partnership certain criteria: increasing quality, implemented within is to reduce the intake of salt among consumers in 1-5 years, concrete, substantial and measurable. Seven Denmark (the aim is to reach the recommended level of commitments have been made so far by members of 5-6 grams of salt per day), and promote food bearing the EuroCommerce in Finland. For example: Nordic Keyhole Label. Furthermore, collaboration with • Lidl Finland aims to reduce the sales-weighted average the food industry aims at reducing the salt content in content of added sugar and salt by 20 percent respec- processed food through various projects. tively by 2025 in products of its own-brands. This will be The Whole Grain Partnership: The partnership aims to achieved, among other things, by reducing added sugar create effective action to ensure that the population and salt in food as well as reducing packaging and por- consume more whole grain. The focus is to make whole tion sizes and complemented by providing a wider range grain products easily available through a recognisable of alternative products that contain less sugar and salt. orange whole grain logo. The partnership has been very • K-group Vegetable commitment: adding veggie shelves successful and has increased the consumption of whole (plant protein products) to 400 K-stores; organising 250 grain substantially – on average from 36 to 63 grams per veggie campaigns in K-stores; adding at least 50 new day in the period 2004-2013. fruit or vegetable products in its selection. The Meal Partnership: The partnership aims to making it convenient and desirable for all citizens in Denmark to eat healthier meals through various projects. Today 21 SWEDEN public and private players are a part of the partnership. The objective is now to expand the partner circle, formu- THE SWEDISH late more projects including major projects in coopera- FOOD RETAILERS´ tion with external funds and stakeholders. FEDERATION The Codex of responsible food marketing communica- tion to children: The codex of responsible food market- The Federation is committed to reducing salt levels in ing communication to children is a voluntary agreement, some cured products (e.g. the swedish “Falukorv” - large adding on to already existing rules. Participating com- sausage, and meatballs) that are often found on the panies have agreed to evaluate messages and media children's family table and one of the initiators of a salt promotions in the light of the codex of responsible food project aimed at creating technical solutions. marketing communication to children.

It supports The Swedish National Food Agency's Keyhole symbol, a food label that identifies­ healthier food prod- ucts within a product group. FRANCE

The Swedish food retailers’ federation supports the FCD advertising ban on HFSS foods for children under 12. In 2013, the French Retail Federation (FCD) launched its White book on Nutrition. The study compiles­ the There are a number of efforts to educate children on wide range of initiatives undertaken­ by its company fruit and vegetable consumption. For example “Buddy members to improve product composition and promote with your body” – an initiative to educate schoolchildren healthy diets. These actions range from staff training, on the importance of eating a lot of fruit and veg. It con­ nutritional labelling, online and offline campaigns to sists of a visit to a stores and school materials free of the launch of food prod­ucts addressing specific needs charge. Around 1 million children have participated since (allergies, slimming products…) and reformulation of the start of the initiative. existing products. An update of this White book is cur- rently being undertaken. We undertake an annual review and present a pub- lic report on how the Swedish retailers marketing­ of healthy / unhealthy products is distributed.

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WHAT'S GOOD FOR THE CONSUMER IS GOOD FOR BUSINESS

The Consumer Goods Forum (CGF) is the only organisation that brings together con- sumer goods retailers and manufacturers globally. It was created to address global challenges and drive positive business actions.

Its Health & Wellness agenda strives for collaboration to empower people to live healthier lives and drive shared business value. They believe that by acting together, they can create a transformational impact in health and wellbeing of people.

The CGF has been working with members through the 'Collaboration for Healthier Lives' (CHL) initiative to find new ways to leverage the store environment and dig- ital platforms to inspire people around the world, focusing on behaviour change and playing a key role in supporting healthier lifestyles. CHL initiatives are active in Colombia, Japan and the United States and more are planned to be rolled-out this year in Turkey, France, and the UK.

Commitments

In June 2014, members of the CGF committed to lead the industry on a number of specific actions, namely:

By 2016 - Make company policies public on nutrition and product formulation; and

- Implement employee health and wellness programmes;

By 2018 - Industry-wide implementation of consistent product labelling and consumer information to help consumers make informed choices and usages; and

- Stop marketing communications to children under 12 for food and beverage prod- ucts that do not fulfil specific nutrition criteria based on scientific evidence and/ or applicable national and international dietary guidelines. EuroCommerce is the principal European organisation representing the retail and wholesale sector. It embraces national associations in 31 countries and 5.4 million companies, both leading multinational retailers such as Carrefour, Ikea, Metro and Tesco, and many small family operations. Retail and wholesale provide a link between producers and 500 million European consumers over a billion times a day. It generates 1 in 7 jobs, providing a varied career for 29 million Europeans, many of them young people. It also supports millions of further jobs throughout the supply chain, from small local suppliers to international businesses. EuroCommerce is the recognised European social partner for the retail and wholesale sector.

companies 1 in 4 in the EU 10 % of EU’s GDP 29 million jobs

and % or 1 in 7 of all jobs, 99 many of them of which are SMEs. young people.

www.eurocommerce.eu Follow us on

May 2018