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NEWS Page 1/2 Beyond Meat Announces Major Retail Expansions NEWS >> https://www.yumda.com/en/news/1170617/ Beyond Meat announces major retail expansions throughout Europe This spring, Beyond Meat products will be available in thousands of new retail locations in the United Kingdom, Germany, Austria and more 14.04.2021 - Beyond Meat, Inc., a leader in plant- Beyond Meat products will be available in thousands of new based meat, today announced significant product retail locations in the United Kingdom, Germany, Austria and distribution expansion within thousands of European more retail locations this spring. As Beyond Meat has Beyond Meat products areavailable at approximate- grown its retail presence in the region, the Euro- ly 122,000 retail and foodservice outlets in over 80 pean plant-based foods market has seen aggres- countries worldwide. The new product distribution in sive growth with sales increasing by 49% over the Europe includes: last two years1.Beyond Meat’s commitment to mak- ing products utilizing simple, plant-based ingredi- United Kingdom: In April, Sainsbury’sis near- ents without GMOs has enabled the brand to rapid- ly doubling its distribution of the Beyond ly expand product distribution throughout the conti- Burger®nationwide.This follows the launch of Be- nent. yond Sausage®in Sainsbury stores this past Jan- uary. Waitrose also recently launched the Beyond Burger and Beyond Sausage. Between these two retailers, Beyond Meat is entering 445 new retail stores throughout the UK market. Germany: Throughout April and May, Beyond Meat is expanding its product offerings in over 1,000 new German retail stores through Kaufland, Tegut, Fami- la and Real. Austria: In April, Beyond Meat will expand product offerings at SPAR locations throughout Austria and Beyond Meat will add products to BILLA and BILLA PLUS loca- tions. The expansion will bring Beyond Meat prod- Page 1/2 https://www.yumda.com/en/news/1170617/ © LUMITOS AG NEWS >> https://www.yumda.com/en/news/1170617/ ucts to a total of approximately 1,500 new retail together with the Zandbergen co-manufacturing fa- stores in Austria. cility to allow for end-to-end manufacturing capabil- ities in Europe. Together, the facilities will increase Switzerland: This April, Beyond Meat will expand the speed, scale and efficiency with which Beyond Beyond Mince®distribution to 155 Migros stores Meat can produce and distribute its latest product throughout the country. innovations to its retail and foodservice customers The Netherlands: In March, Beyond Mince became across Europe, the Middle East and Africa. available for the first time in the market through The move comes as part of Beyond Meat’s effort distribution at nearly 1,000 Albert Heijnand Jumbo- to meet consumers’ growing demand for delicious, stores. nutritious and sustainable, plant-based meat made With the recent development of Beyond Meat’s Eu- without GMOs or bioengineered ingredients. In a ropean product innovation Beyond Mince, the com- study conducted at Stanford University and pub- pany continues its retail expansion focus in addi- lished in The American Journal of Clinical Nutrition, tional countries such as France, Spain, Belgium, researchers evaluated the impact of replacing an- Italy and more at prominent retailers such as Casino imal-based meat with Beyond Meat’s plant-based Group, Carrefour, Esselunga and Delhaize. meats over an 8-week period on cholesterol levels (including LDL), heart disease risk factors includ- “These new and expanded retail partnerships ing TMAO levels, and body weight, and found im- throughout the continent serve as strong proof provement in key health metrics when participants points that Europe’s appetite for plant-based meat replaced animal-based meat with Beyond Meat’s and Beyond Meat products in particular is on the plant-based meat. The results of the Stanford Uni- rise,” said Chuck Muth, Chief Growth Officer, Be- versity study complement the results of the Univer- yond Meat. “In fact, because of our strict ingredi- sity of Michigan’s 2018 LCA which showed that the ent guardrails, we’ve been able to more easily en- original Beyond Burger, compared to producing a ter global markets including the EU to make plant- ¼ lb. standard 80/20 beef burger, has 99% less im- based meat options that are better for people and pact on water scarcity, 93% less impact on land use, the planet more accessible to all.” requires 46% less energy and generates 90% less greenhouse gas emissions. In June 2020, Beyond Meat announced the open- ing of its first co-manufacturing facility in Europe in 1Nielsen Smart Protein Report 2021 partnership with Zandbergen World’s Finest Meat in Zoeterwoude, as well as the acquisition of the company’s first manufacturing facility in Enschede, underscoring the company’s commitment to serving its global markets. The Enschede facility will work Page 2/2 https://www.yumda.com/en/news/1170617/ © LUMITOS AG.
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