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Home , Arts festival, Coconut Grove, Wynwood

Februar y 13, 14, 15 2021 www.cgaf.com ARTS ® WHAT’S INSIDE Demographics

D i d Yo u K n o w

Media Overview

Festival Perks

Sponsorship Opportunities & B e n e f i t s

C o n t a c t I n f o r m a t i o n FESTIVAL ANALYTICS APPROXIMATELY 63% 58 Years History 100,000 FEMALE VISITORS 37% 350 MALE WEEKLY REACH % 21 – 34 960,790+ 20 YEARS OLD 40% 37% % Say they are more likely to do business % 35 – 54 74 with festival sponsors 39 YEARS OLD % % of visitors have previously visited % 55 – 64 10 70 23 YEARS OLD % of visitors plan to return next year White African Hispanic American 93

HOUSEHOLD %INCOME 24 OVER 61% 17% 17% 3% $105K % HOUSEHOLD INCOME OVER 15 $ 4 5 K – 65K SOCIAL MEDIA 27,000+ SUBSCRIBERS AT THE EVENT DID YOU KNOW A HISTORIC EVENT The Coconut Grove Arts Festival® (CGAF), held in February during Presidents’ Day weekend, celebrates more than 58 years as a community icon that has commemorated with millions of people across the region and throughout the years. For more than a half century, CGAF has earned a national reputation as a leading outdoor, fine arts exhibition held each winter in sunny South .

58 YEARS IN THE MAKING Coconut Grove has long been considered ’s original art district. In 1963, local theatre maven Charlie Cinnamon asked a handful of locals to recreate an outdoor Parisian exhibition as a publicity stunt for the ’s production of Irma la Douce. Over 50 years later, the little clothesline arts is now known as CGAF ® one of the largest art in the nation.

A MARATHON More than 350 internationally-known artists bring their collections to Coconut Grove each year. These diverse styles range across a spectrum of 13 categories including mixed media, , photography, , & , watercolor, claywork, glass, fiber, jewelry & metalwork, , and wood. There is even a category for new & emerging artists.

GUARANTEED QUALITY Committed to excellence, CGAF prides itself on a competitive curatorial program. Artists are selected by a panel of collectors, influencers and educators in the local arts community during a blind jury process based solely on artistic merit. Only 30 percent of applicants are selected to participate. In addition, CGAF boasts a selective group of poster artists from previous years that include such notable world favorites as , Clyde Butcher and Guy Harvey. DID YOU KNOW FOOD IS ART FAMILY FUN Art doesn’t have to be displayed solely on a wall. Inside the popular Culinary Arts Pavilion world- Children of all ages can enjoy themselves by renowned chefs create masterpieces of their own integrating with the different physical activities as they prepare famous dishes and invite guests offered inside the CGAF Family Zone. Making it to sample gourmet fares. Live cuisine one of ’s true family-friendly events, demonstrations serve as a perfect pairing to each this recreational space inside CGAF is dedicated day’s activities and allow Festival-goers to meet to providing healthy, imaginative and outdoor and learn from some of South Florida’s most activities. successful culinary artists. ART 365 DAYS A YEAR IN THE PARK CGAF maintains a multitude of highly visible Adjacent to sits the lawn of community-oriented programs throughout the year picturesque and one of CGAF’s through the Coconut Grove Arts and Historical newest attractions. The CGAF Main Stage Association, producers of CGAF. Promoting hosts a Friday Night Kick-off Concert and ongoing arts education in South Florida, the Arts features three days of live entertainment, giving Festival hosts the highly visible and popular visitors an added auditory bonus to their general Visiting Artists program where artists visit select admission ticket. Featuring regional and national classrooms in Miami Dade County after the headline acts, national touring favorites take to the Festival, mentor workshops, showcase CGAF Main Stage for a community-wide bash. opportunities and high-end gallery receptions outside of its three-day festival. EARLY ADOPTERS SCHOLARSHIPS&DEVELOPEMENT Dedicated to inspiring the community at large, CGAF hosts The CGAF Family Zone. A creative For more than 20 years, CGAF has made an hub, located in Regatta Park, which encourages annual commitment in cash scholarships to top children to draw, paint, sculpt and design from a students at Miami-Dade County arts magnet youthful perspective. Complete with a kid’s schools. Since 2013, CGAF has also presented performance stage that will entertain the an annual scholarship to young, aspiring chefs at family all day. the Miami Culinary Institute. Together with its partners, CGAF continues to create a positive impact in the community. AT THE EVENT MEDIA OVERVIEW

PRINT OOH DIGITAL RADIO T V & P R SOCIAL

Website refresh Partnered Customized ads in Pole Banners Entercom Radio Television: print publications: with current design On-air & online 151 + packages, with local bloggers and 13 Travel Host/Miami Bus Benches & campaign mentions, and Targeted Web Influencers: 865,792 Kids Mag/ Trolley Wraps & live coverage Banner and Indulge/Outclique Metro Digital 445 spots, 335 on English and Digital video ad Live video updates Signage traffic promos Spanish media /El placements/stream & live liners: on Facebook and ing Instagram likes: Nuevo Herald Street-Crossing 4,435,200 Broadcast Featured 20,504 Signage Segments total Sticker inclusion Google Ad Words Impressions for viewership 1,921,472 Followers: 30,290 on Miami Herald Mobile Ads – Geo Digital Station TV Value: $228,513 Email Blasts Facebook/Instagram & El Nuevo Herald Targeted at MIA Ad Placements email addresses /Twitter front page and FLL airports Print/Web: 55 total and surrounding Social Media articles Sponsor logo on Promoted social Coconut areas. Miami Art Posts: 76,967 festival website posts to boost ticket Grove Maps District, , Impressions: sales: 1,506,499 Miami Beach, WLRN FM: 100,141,426 Community Community Coconut Grove, 194,040 Newspapers: Newspapers: Coral Gables PR Value: 360,000 UM Radio: 50,000 $23,970,082 Community News: Value: $77,450 Value: $71,673 Value: $1,350,000 Value: $120,000 Total: $24,198,595 FB/TW: 360,000 3,998,924 31,252,850 2,217,451 4,693,240 102,062,898 2,402,581 TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS

2020 TOTAL MEDIA & PR IMPRESSIONS = 146,627,944 TOTAL MEDIA & PR VALUE OF $25,871,718 AT THE EVENT CGAF PERKS

SPONSORSHIP PACKAGES are not just limited to your experience on-site during our event. CGAF offers its partners many additional perks that enhance your Festival experience and create a lasting relationship with our event. CGAF also offers its sponsors:

EXCLUSIVITY Depending on your level of investment, your PRE AND POST EVENT company or name of brand will enjoy freedom PRINTED MATERIALS from competitors. CGAF has made a name for itself in the South Florida community for not only putting on a great NEWSLETTER INCLUSION event in February, but also for its dedication to Newsletters issued by the Festival include year-round arts programming. sponsor names, articles or communities outreach pieces according to the level of investment. Sponsors at select levels will receive inclusion in Dedicated e-blasts can be issued for certain flyers and invites for general CGAF promotions, levels of investment. including VIP events and gallery receptions. CGAF PERKS

POSTER UNVEILING PALETTE BREAKFAST The legendary event, broadcast LIVE on NBC6, The Palette Breakfast offers patrons a private is the CGAF signature event that kicks off the reception held at the luxurious Ritz-Carlton Coconut Grove Arts Festival ! Network Coconut Grove, complete with an exquisite with some of the community’s top movers and breakfast and the opportunity to meet shakers. Enjoy one of the most celebrated the annual poster artist. Palette members events leading up to the Festival with CGAF receive complimentary valet parking at the VIP’s as we gather at on of Coconut Grove’s Ritz-Carlton the day of the breakfast. more picturesque Hotels. Weekend-long perks include a 10% discount for artwork purchased at the Festival (from SPONSOR SUMMIT participating artists), all-access credentials that gain entrance into the Festival and into our An annual breakfast held at the architecturally Hospitality Pavilion for all three days of the event, award-winning Mayfair Hotel & Spa allows a commemorative poster and a credit toward the sponsors to come together prior to the purchase of Festival merchandise. Presidents’ Day weekend event. Sponsors are presented with a reveal of the advertising campaign for the upcoming Festival, HOSPITALITY PAVILION as well as all of their fulfillment materials. A designated area in the Festival offers VIP attendees an opportunity to socialize and enjoy limited complimentary appetizers and beverages all day, each day at the Festival. AT THE EVENT SPONSORSHIP BENEFITS

THE COCONUT GROVE ARTS FESTIVAL (CGAF) is committed to offering our supporters valuable and effective sponsorship packages. A customized sponsorship package will be developed to fit your company’s individual needs. Sponsorship packages range from $10,000 to $150,000. The following opportunities are a sample of what is available:

ON-SITE ACTIVATIONS Join us at one of the weekend’s most attended events and engage with a desirable audience face-to- face. Customized packages that include on-site activations can leverage: High-traffic placement Cross promotional opportunities High-visibility booth signage Tickets & Hospitality Passes Sampling and couponing availability CGAF Gallery Opening

ON & OFF SITE SIGNAGE In addition to your own space at CGAF, the event provides several opportunities for multiple location signage to remind patrons of your brand. Depending on your commitment, your logo will be seen on-site via: Entry/Exit Arches Custom Banners Specialty Booths Pole Banners Digital Billboards Credentials & Tickets Sponsor & Entertainment CGAF Collateral Materials 30 or 60 second video on Main Towers Stage Entertainment Screen

AWARD-WINNING ADVERTISING CAMPAIGN Depending on your level of investment, your message will be seen during CGAF’s promotional periods as well as on-site, through a variety of media: Television Online & Local Radio Festival Website Print Digital Networks Public Relations Out of Home Social Media Google Advertising CGAF.COM SPONSORSHIP OPPORTUNITIES

TITLE SPONSOR & PRESENTING SPONSOR: Major visibility for your corporate brand, beginning with our promotional & marketing campaigns coupled with onsite activation to reach your target audience.

VIP CORPORATE PRIVATE HOSPITALITY: Corporate brand exposure while enjoying a private area. Provide a VIP festival experience for your employees, guests, or clients.

FESTIVAL SPONSOR: Interact and connect directly with patrons. Enjoy online and onsite presence to promote your products and services.

IN-KIND SPONSOR: Companies who want a strong presence at the festival and want a strong media presence that CGAF can deliver, will find a great value in this package.

NAMING RIGHTS Sponsorship packages with naming rights:

Main stage The Family Zone Culinary Children’s Hospitality CGAF Gallery Entertainment Stage Volunteer Program Credential & Ticket Website

CGAF.COM CONTACT US FOR MORE INFORMATION CONTACT:

PHONE: (305) 447-0401 EMAIL: [email protected]

THANK YOU FOR YOUR SUPPORT