LA QUINTA ARTS Foundation Annual Review 2012-2013

La Quinta Arts Foundation (LQAF): A nonprofit 501(c)3 charitable organization founded in 1982 dedicated to its mission: Promoting and Cultivating the Arts.

This mission is accomplished by producing nationally acclaimed visual and performing art events, forming meaningful community partnerships, and providing cultural, education and personal growth outreach opportunities to students, artists, residents and visitors to La Quinta and beyond.

Promoting and Cultivating the Arts is more than a mission statement for La Quinta Arts Foundation — it is our promise to the community we have proudly served for over three decades.

LA QUINTA ARTS FOUNDATION Federal Tax ID Number: 95-3842968

78150 Calle Tampico, Suite 215 La Quinta, CA 92253 760-564-1244 www.LQAF.com Message from Executive Director Christi Salamone

revealed that nearly one out of every five persons working in the Coachella Valley is working in the arts and creative economy, producing a raw impact of almost $1 billion per year Thank You, – 7.8% of all private sector employment. And LQAF’s annual outlay in arts education funding should be viewed as LQAF Supporters a tangible investment towards ensuring the future of our arts For Making 2012/2013 community and economy. Another Perfect Season! With gratitude for support from our members, volunteers, sponsors, artists, local business, civic and charitable organizations — above all the City of La Quinta — I present the La Quinta Arts Foundation Annual Review 2012/13. La Quinta Arts Foundation’s 31st season concluded as the most successful in our history – easily deposing the previous record breaking achievements of 2011/12: La Quinta Arts Foundation • La Quinta Arts Festival was officially ranked as the #1 Fine Art Board of Directors 2012/13 Festival in the Nation (Greg Lawler’s Art Fair SourceBook). Chairman/President: Jim Parrish La Quinta Arts Festival 2013 set another all-time record for art sales. Chief Financial Officer: Phillip Waller Secretary: Haddon Libby • Art Under the Umbrellas sustained its phenomenal success by breaking attendance and art sales records for Olga Giannini, Bob Marra this series of one day events. • La Quinta Blues & Blues drew over 1,800 enthusiastic Member Emeritus blues music and craft beer devotees. Kay Wolff • LQAF Visual Art Scholarship Awards reached a total of $1,040,002 to local students pursuing college degrees in the arts. • Over 500 elementary school students received LQAF’s free six week art education program.

La Quinta Arts Foundation’s cultural activities continue to be a crucial economic driver for La Quinta and neighboring cities. In addition to art purchases totaling over $3.5 million at La Quinta Arts Festival and Art Under the Umbrellas in 2012/13, attendees patronized local hotels, restaurants, retail establishments, grocery stores and gas stations during each visit. Coachella Valley Economic Partnership (CVEP) President and Thomas Flavin has proclaimed La Quinta Arts Festival as “one of the bedrocks of the local economy” in The Desert Sun Valley Voice, February 10, 2013.

La Quinta Arts Festival’s ranking as the premier arts festival in La Quinta Arts Foundation Staff the nation, plus the unprecedented success of all LQAF events Christi Salamone, Executive Director and outreach programs places LQAF in the forefront of the Jim Christian, Director Finance & Operations Coachella Valley’s arts and creative industry, which is so vital to Kathleen Hughes, Events Manager this region. Kathy Taylor Bauer, Administrative Manager

Key findings from the 2012 study of the California Desert’s Debby Nelson, Volunteer Coordinator Creative Economy undertaken by CVEP and the Arts Oasis

2 La Quinta Arts Foundation - Annual Report 2012 - 2013 31st LA QUINTA ARTS FESTIVAL • March 7-10, 2013

LQAF’s Flagship Event Reigns as Four Featured Festival Artists Nation’s Premier Fine Art Festival Photographer Mark Stephenson - Stephenson’s “Golden Cat- tails” nine-panel photographic piece was selected as the image National Recognition for La Quinta Arts Festival’s 2013 Commemorative Poster. • #1 Fine Arts Festival in the Nation, Greg Lawler’s Art Fair Painter Stacy Dynan – Dynan’s whimsical characters were Sourcebook 2013 used to promote the Festival’s theme of “All Roads Lead to La • #2 Fine Crafts Festival in the Nation, Greg Lawler’s Art Quinta Arts Festival.” FairSourcebook 2013 Ceramicists Scott & Naomi Schoenherr – The Schoenherr’s • #10 200 Best Fine Art & Design Shows in the USA 2012, “Little Red Corvette” image adorned the back of the men’s Sunshine Artist commemorative t-shirt. Mixed Media Sculptor Kathy Ross – Kathy’s “Travel Bug” By The Numbers figure was the initial inspiration for the “All Roads Lead to La • 239 artists from 29 states selected from 919 applicants Quinta Arts Festival” theme. The piece was offered as a prize on - 26% were first time exhibitors to the event, 21 from the Facebook as a marketing incentive leading up to the festival. Coachella Valley, 4 from La Quinta. • Ticket Prices: $12, Multi-day Pass $15, Children 12 and Artist Awards Reception under free. Tickets sold online received a Multi-day Pass Hosted by LQAF board and staff members, Festival 2013’s for $12. Attendees with direct mail card received $2 off opening night reception was attended by over 500 invited (limit 4 per card). Online ticket sales and direct mail card guests on the Civic Center Amphitheatre lawn from 5:30 to users continue to increase each year. 7:00 pm. Along with the Festival artists, special invitees to • Attendance: 24,154 the Awards Reception were LQAF Friends and Patron Mem- • Record setting $2,830,963 Art Sales (12% increase over bers, Home Hosts, Corporate Sponsors, Community Partners, previous record in 2012) and dignitaries from the City of La Quinta, Premier Sponsor for all LQAF events. The reception was catered by donations from 12 Featured Festival Restaurants and Festival sponsors. Consistently providing livelihood and In addition to the artist awards, La Quinta Arts Festival was recognition opportunities for artists is a acknowledged with proclamations from The State of California significant part of LQAF’s mission focus. Legislature Assembly and the County of Riverside Board of To that end, La Quinta Arts Festival Supervisors for achieving its #1 national ranking. continually strives to evolve and offer its exhibitors ultimate amenities and opportunities to best showcase their Festival 2013 Award Winners original works of art to a demographi- cally preferred audience on what is Best of Show: Teresa Saia - Drawing/Pastel widely known as the most spectacular art festival site in the country. Best of Category: The high caliber of La Quinta Arts Ceramics Hasuyo Miller & Robert Farmer Festival artists is guaranteed through Fiber Debora Hyde one of the most progressive jury systems used today employing the Glass Christopher Jeffries on-line artist application and jury Jewelry Harry Roa system Zapplication (ZAPP®), and a Mixed Media Sathya Burchman panel of 45 highly qualified experts Painting Annette Hammer with specific knowledge of the art medium they are judging. Photography Mark Stephenson Sculpture James Hill To complement the cultural experience for patrons beyond Wood Tom Thornton the artworks on display, La Quinta Arts Festival 2013 offered a full lineup of daily entertainment on the amphitheatre and grounds that included Milton Merlos on Flamenco Guitar, Steve Awards of Merit: Madaio & Friends jazz and standards, Karamanta Music’s Boliv- Ceramics Jeff Margolin ian Pan Pipes, Bill Kaele’s Hawaiian Slack Key Guitar, and Don Fiber Bozenna & Lucasz Bogucki McLeod’s Statues Vivantes. Restaurant Row provided upscale restaurant fare from Ruth’s Chris and Fisherman’s Market & Grill. Glass Michael Hermann & Gina Lunn Jewelry Adam Neeley Art in Public Places Mixed Media Armando Adrian-Lopez The City of La Quinta Civic Purchase Committee chose Photography Jean-Claude Louis Mark Stephenson’s “Golden Cattails” photographic piece to join 40 artworks previously procured. La Quinta Arts Festival Sculpture Geoff Buddie & Chris Rom serves as a viable APP resource to cities and developers, Wood Alex Chitura along with LQAF’s online Artist Registry.

La Quinta Arts Foundation - Annual Report 2012 - 2013 3 LA QUINTA ARTS FESTIVAL MARKETING

LQAF’s extensive marketing campaign continues to be effec- Print & Broadcast Advertising tive in reaching new audiences and incentivizing participation. A comprehensive broadcast advertising program for LQAF events included over 1,363 .30 radio spots on 11 radio stations, New Mobile Website equating to over 400 hours of paid broadcast time. All spots To further enhance the visitor experience, LQAF launched a were matched with complimentary mentions and PSA’s. newly created mobile website for La Quinta Arts Festival 2013 LQAF purchased 6 stations with 475 .30 television advertise- on March 6th. It was tailored to Smartphones and Tablets, ments. All stations also ran LQAF’s .30 PSA at double the paid although accessible from any mobile or standard browser. advertising rate. The website was designed by VeloMedia offering access to purchasing tickets, plus information on location and hours, The 2013 Festival patron survey confirmed The Desert Sun as directions and parking, a Festival site map, entertainment schedule, art media categories with artist locations, food and an optimal communication vehicle for LQAF’s local patronage. drink locations with menus, and more. A strong campaign in the daily broadsheet, as well as weekend and magazine publications was undertaken, plus significant size ads in the BNP tournament daily pairings sheets. LQAF had a remarkable presence, with both paid and complimentary advertising and editorial coverage in various publications, some mentioned below.

• Greg Lawler’s Art Fair SourceBook ranked La Quinta Arts Festival #1 Fine Art Festival in the Nation while proclaim -ing La Quinta Civic Center Campus “The most stunning festival site in the country.” • La Quinta was prominently featured in September 2012 issue of Sunshine Artist “Top 10 of the Top 200.” • Southwest Art Magazine proclaimed La Quinta Arts Festival “A must see festival in the Western US” providing a listing and write up under its West Coast Art Events Digital Presence and On-line Advertising section, and a complimentary full page ad for the festival La Quinta Arts Festival’s Facebook & Desert Sun digital and half page ad for the LQAF Best of Show artist. advertising campaigns yielded 12,090,697 impressions, 8,953 • Desert Charities News ran a full page color feature on clicks, and 1,935 page likes. Significant increased blog La Quinta Arts Festival’s #1 ranking in the January/ content on LQAF.com and Facebook resulted in three times February/March 2013 issue. the number of followers from the previous year. LQAF’s Google • CV Weekly gave La Quinta Arts Festival a full color cover, page rank is a solid “4” while most websites fall within the 0-3 plus full page editorial in the February 28 – March 6, 2013 ranking. LQAF.com page load time is 1.70 seconds rating a B in issue. page speed grade. • Canada South magazine ran a two-page full color editorial in their March 2013 issue titled “All roads lead to Banner and Signage Program La Quinta for ‘best in the nation’ Arts Festival.” LQAF’s banner and sign program reached every corner of • Palm Spring Life chose La Quinta Arts Festival as a “Hot La Quinta and beyond: 100 intersection pole banners, 100 Picks” in the March 2013 Desert Guide, citing it as banners in the Village area, 28 ban- “The Toast of the Art World.” • Travel Host ran a full column feature to accompany our ners in Old Town La Quinta, ad in the February/March 2013 issue. 48 banners on the Civic Center • Westways listed La Quinta Arts Festival in their Current Campus, and 8 large scale Events section for Inland Empire & the Desert in the image signs touting our #1 March/April 2013 edition. national ranking. New this year, • The Desert Entertainer and The Public Record each a lighted billboard was placed printed several editorial pieces in their weekly on Dinah Shore Drive January publications. through March and another • The Desert Sun featured La Quinta Arts Festival on its inside the baggage claim area at Weekend “Hot Picks” page with a 3 column color photo Palm Springs Airport Terminal editorial on Friday, March 8, 2013. the middle of February through • Footage and interviews taken at the 2010 La Quinta Arts March. The 62” x 43” airport Festival was replayed on The Tennis Channel network diorama proved particularly during the BNP Paribas open. popular as over 263,000 fliers filed through the airport during this time period.

4 La Quinta Arts Foundation - Annual Report 2012 - 2013 July 1, 2012 - June 30, 2013, Another Record Breaking Year

LQAF Means Business: By fulfilling our nonprofit mission LQAF and piano prodigy with an “old soul” is supporting our partners, bringing customers to local busi- keeping the roots music art form nesses, supporting artists, and generating interest in the arts. forefront of mind to the amazed and appreciative audience. Rod Piazza & Season Opener Mixer - October 24, 2012 The Mighty Flyers and Teresa James LQAF invited its members and volunteers to the La Quinta & The Rhythm Tramps are chart top- Chamber of Commerce Opening Season Mixer at the Bank of ping blues performers who equally Southern California. Eleven Art Under the Umbrella artists set delighted the crowd. up displays in the bank lobby. The event was co-sponsored by the Bank of Southern California and catered by Jensen’s Over 30 microbrew and artisan Fine Foods. The participating artists were: Leslee Adams, Bart beers were offered, along with res- Aldrich, Sarah Anderson, Chad Allen & Garrison Wayne, Kathy taurant fare by Fisherman’s Market & Grill and West Coast Caldwell, Elaine Matthews, Diane McClary, Elliott Newton, Jan- Hof Brau. Free lawn games included bocce ball, ladder golf, and ice Osborne, Ken & Linda Shrimplin, and Lauren Youngs. bean bag toss. An admission fee of $20.00 was charged at the gate. Tickets purchased online were discounted to $15, as were Art Under the Umbrellas those with a direct mail card in hand which was sent to all October 27, November 10, households in La Quinta. Attendance totaled over 1,800 – Paid November 24, and December 1,572; Guests and Dignitaries 309. 1, 2012; and January 12, Janu- ary 19, February 9, February 16, La Quinta Pillars of March 23, 2013 the Community Award Ceremony This increasingly popular series December 18, 2012 of six-hour Saturday events held LQAF Executive Director along the streets and lawn of Christi Salamone, La Quinta’s Old Town La Quinta grew from first mayor and LQAF Founder eight to nine shows during Fred Wolff, and La Quinta 2012/13. Art Under the Um- Chamber of Commerce brellas again proved to be an volunteer Ann Kosich were unprecedented success story on named recipients of the City’s 2012 Pillars of the Community every level. It has become a much anticipated day-trip destina- award. Created in 2002, the award recognizes those residents tion for many of its devotees coming in from all over Southern whose lives have had a significance and contribution to La California. These free public events that feature 70-80 artists, Quinta. The recipients were publically honored and presented live music, and art demonstrations were attended by at least with plaques by Mayor Don Adolph and City Council Members 22,500 patrons — a conservative estimate based on 2,500 per at a ceremony held at City Hall. LQAF Board Member Emeritus event. All parking lots in the Village area were routinely filled Kay Wolff accepted on behalf of her late husband. to capacity, and Old Town’s shops and restaurants gained significant increase in traffic. Total art sales of 140 exhibiting artists soared to over $750,000 – a 16% increase over the Art, Your Passport to Fashion previous year. January 20, 2013 LQAF joined with Chico’s and Soma Art Under the Umbrellas patronage is also a proven factor in on El Paseo to present a preview of spurring attendance at La Quinta Arts Festival. Data in the La Quinta Arts Festival 2013 to 2013 Festival patron survey shows that 40.6% of Festival over 700 consumers by exhibiting attendees had previously attended Art Under the Umbrellas. artwork by Diane McClary, Joanne Casey, Elliott Newton, Bart Aldrich, LQAF’s commitment to support and promote artists has re- Jerry Caruso, Nick Foschi, sulted in the exceptional reputation of this show among artists Hannie Goldgewicht and — made evident in the long wait lists in place for each event. Rebecca Molayem. LQAF volunteers served as models of Chico’s La Quinta Blues & Brews - November 17, 2012 latest fashions with 10% of the day’s The sixth annual all day music festival was staged on La proceeds from both stores generously donated to LQAF in the Quinta’s Civic Center Campus featuring three premier amount of $3,700. Two pieces of artwork were also sold as a Southern California Bands: Ray Goren & The Generation Blues result of LQAF serving our mission. This marks the sixth year of Experience, Rod Piazza & The Mighty Flyers, and Teresa James LQAF’s partnership with Chico’s and Soma. & The Rhythm Tramps. Ray Goren is a twelve year old guitar

La Quinta Arts Foundation - Annual Report 2012 - 2013 5 July 1, 2012 - June 30, 2013, Another Record Breaking Year

Distinguished Artists of La Quinta City of La Quinta Community Picnic - April 27, 2013 February 21, 2013 LQAF participated in the City of La Quinta’s annual Community LQAF continues to partner with the City of La Quinta to Picnic at La Quinta Civic Center Campus. Staff imparted infor- identify worthy nominees and contribute amenities to the mation on LQAF mission and activities and set-up sidewalk event reception. Those honored this year were Mike Costley chalk art activities while distributing a cache of art and healthy (LQAF’s nominee), Sergio Naduville, and Andy Williams, another activity supplies to La Quinta children. longtime LQAF supporter. Greater Palm Springs Convention and Visitors Volunteer Appreciation Bureau Awards - June 27, 2013 Luncheon - March 22, 2013 Christi Salamone/La Quinta Arts Festival was presented with Cliffhouse Grill & Bar served as the the Santa Rosa Award, 2013 Recognition of Destination Excel- venue for LQAF’s annual luncheon lence, for an individual or organization that has worked to honoring over 50 of our star volun- further the image of the greater Palm Springs region. Tied for teers who donated an extraordinary that honor was Mark Kiehl/Palm Springs International Airport. amount of time and expertise to LQAF programs, plus staff. This group included event and office volunteers, as well as the Old Town Wine Bar Gallery elementary school education program docents. Ongoing since June 2010 LQAF continues to coordinate and curate a revolving slate of artists to adorn the walls of the Old Town Wine Bar. Ten art pieces were sold from this effort in 2012/13, totaling $7,500.

PATRON PROFILE STUDY

• More than half of all survey respondents (52.2%) reported coming to the La Quinta area expressly to attend the 2013 La Quinta Arts Festival. 45.8% of respondents were from outside the Coachella Valley representing 48 US states, Canada, and other international destinations. • La Quinta Arts Festival attracts the highest desirable demographic with 55.9% reporting over $100,000 in annual household income, 31.6% with income of over $150,000, over a third are business owners. • In addition to Festival art purchases totaling $2.8 million, LQAF attendees patronized local restaurants (90.8%), retail establishments (45.7%), grocery stores (43.3%) and gas stations (35.9%), spending a respondent average of $1,063 each during their visit to La Quinta. • 93% rate La Quinta Arts Festival above average or excellent, giving it 4.6 of 5. To best capitalize on La Quinta Arts Festival’s #1 ranking, LQAF hired consultant Kay Hazen and Company to help strategize an accelerated marketing plan and conduct a comprehensive visitor survey to better serve our patrons and community constituency.

Highlights of the Patron Profile Study of La Quinta Arts Festival 2013 include:

• La Quinta Arts Festival is successful in drawing new visitors and retaining loyal patrons: 43.3% were attending for the first time; while 56.7% indicate they have attended the Festival at least once prior.

6 La Quinta Arts Foundation - Annual Report 2012 - 2013 VOLUNTEERS

La Quinta Arts Foundation Volunteers are crucial to the Karen Ackland Sally McKenna success of our programs and events. During 2012/13 361 Arthur & Maddy Breton Wilma Mills Volunteers donated in excess of 4,730 hours. Those individuals Debi Brewer Sandra Morton being recognized in this report have logged the most hours, Marge & Norm Dodge Pene Owens or put forth extraordinary efforts for the Foundation. Keith & Pat Evans Janet Phelps Joan & Mel Freeman Jan Richardson Board of Directors Sandra Gilhousen Sandy Sharpe The Board of Directors constitutes a vital volunteer arm of Sandy & Phyllis Hellman Dori Smith LQAF donating time and resources to judiciously steward Greg & Ellen Hull Paul & Shirley Wertlake LQAF and serve as ambassadors throughout the year. Maria Hunt Linda Wolf The members of the 2012/13 Board of Directors are listed Ky McCormick Kay Wolff previously in this report. Artist Advisory Board La Quinta Arts Festival Volunteers Made up of some of Festival’s most talented and respected 300+ Volunteers donated in excess of 3,444 cumulative hours artists, they provide assistance for Festival layout, artist during the year to prepare for and run the 2013 Festival. recruitment, the jury process, and offer guidance in all aspects Special thanks to the following Festival 2013 Chair Persons: of Festival planning. LQAF thanks the following Artist Advisory Board for their contributions to the 2013 Festival:

Tom Barnes Donald McCoy David Bjurstrom Jason McQuaid Jim Budish Jason Napier Joanne Casey Isabelle Posillico Robert Ferguson Leo Posillico Barbara Holloway Mark Stephenson

Docents La Quinta Arts Foundation gives special recognition to the following nine docents for contributing 243 hours to the elementary school program during 2012/13.

Leslee Adams Joan & Mel Freeman Bo Anderson Lisa Herbst Pam Arnold Irv & Elaine Sitron Sharla Fox Marie Ballinger Barbara Jamtgaard Scholarship Committee Carol Benner Kathy Jonas Scholarship applications and art portfolios are submitted Debi Brewer Rhonda Larson online beginning in February, and reviewed by a scholarship Mary Bryant Bobbie McClain committee in April. Lori Currie Diana Miller-Castelis Marge Dodge Gloria Nixt Scholarship 2012/13 Committee Members are: Keith Evans Monica Powell

Jeff Fier Bill & Sue Rashford John Hansen - Art Teacher, Professional Artist Kathy Fier Pat Shapiro Hovak Najarian - Doctorate Fine Arts, Professor Emeritus, Jim Forneris Chris Sipe College of the Desert Jo-Anne Forrest Stephanie Sipe Roy & Debbie Ramirez - Ryan Ramirez Memorial Fund Esther Gelineau Carolyn Todd Deborah Schwartz - Public Art Coordinator, City of Palm Desert David Harrington Ron Wendt Deborah Hoffman Office Assistance Kathy Jonas Festival Photographer Festival 2013 Home Hosts Marie Ballinger Ian Slater, Velomedia 26 Festival Artists had the benefit of home hosting provided Carol Benner by the following volunteers who opened their homes to artists during Festival week. This program is vital for certain artists that would otherwise be unable to afford the high cost of local hotel stays.

La Quinta Arts Foundation - Annual Report 2012 - 2013 7 MEMBERSHIP

La Quinta Arts Foundation Memberships totaled $26,040 from 143 individual households during the 2012/13 fiscal year. This number includes 34 artists who joined or renewed at the Artist Member level ($75 and $100) offering the benefit of inclusion on our LQAF.com Artist Galleries with on-line gallery exposure and contact availability.

SPONSORS, DONORS, AND COMMUNITY PARTNERS

Premier Sponsor LQAF contributed $54,000 in 2013 to gravel stabilize La Quinta The City of La Quinta Village parking areas owned by the City of La Quinta for the LQAF is most grateful to receive the use and benefit of the entire community. continued support of City of La Quinta. LQAF entered into a More than ever, mutually beneficial partnerships, collaboration Marketing Services Contract for and the generosity of local business, civic and charitable orga- $103,130 for the 2012/13 season of nizations are critical to sustain our mission. Seventy-five busi- activities, to which the City was designated Premier Sponsor of nesses and organizations partnered with, and/or contributed LQAF events, and LQAF worked with the Community Services to LQAF in 2012/13. These alliances validate and strengthen Department to present our slate of cultural activities. LQAF’S significance in our community and we are indebted to the following:

Premier Sponsor Featured Restaurants KPSE 13 City of La Quinta Bristol Farms LIVEWELL NETWORK 36.2 Castelli’s Ristorante TELEMUNDO TV 15 Corporate Sponsors Chipotle Mexican Grill KAJR The Oasis 95.9 Integrated Wealth Management Cliffhouse, La Quinta KJJZ 102.3 Rabobank Ernie’s Bar & Grill at PGA West KMRJ JAMMIN 99.5 Fisherman’s Market & Grill KPLM Big 106 Country Community Partners Hog’s Breath Inn La Quinta KUNA FM La Ponderosa 96.7 AAMONTE La Quinta Baking Company Andy Gump Legacy Thai Restaurant, La Quinta Donors Chico’s Pacifica Seafood Restaurant Alankara Salon Classic Party Rentals Ruth’s Chris Steakhouse Ciro’s Italian Restaurant Embassy Suites La Quinta Solano’s Bistro Desert Willow Golf Resort Fast Frame Stuft Pizza Bar & Grill Highland La Quinta II, LLC Heimark Distributing, Stella Artois Beer Twenty6 at La Quinta Resort & Club (Fresh & Easy Plaza) John F. Kennedy Memorial Hospital JW Marriott Desert Springs La Quinta Resort & Club Media Sponsors Resort and Spa La Quinta Rotary Desert Charities News La Quinta MedSpa Law Offices of Frank J. Delany Desert Entertainer Marshall & Bonnie Hughes Lowe’s Palm Springs Lamar Outdoor Advertising Miracle Springs Resort & Spa Minuteman Holdings LLC Southwest Art Magazine Mountain View Country Club Old Town La Quinta The Desert Sun Pueblo Viejo Grill O’Linn Security Inc. The La Quinta Gem Rancho La Quinta Golf Riviera Hotel, Palm Springs The Public Record Renaissance Esmeralda Resort & Spa Soma Travel Host Smith Family Trust South Valley Electric CBS Local 2 Summit Team (Ralph’s Plaza, La Quinta) Thomas A. Pistone Law Group FOX 11 The Oasis Country Club VeloMedia KESQ 3 Wally’s Desert Turtle THE CW5 KMIR 6

8 La Quinta Arts Foundation - Annual Report 2012 - 2013 2012/13 OUTREACH

Visual Art Scholarship First Time Scholarship Recipients Awards Ashley Hapner – Loyola Marymount La Quinta Arts (Palm Springs High School) Foundation awarded Carina LaViolette – Fashion Institute $40,000 to 29 visual of Design and Merchandising art majors to attend (Palm Springs High School) college during the Ashton Morgan – College of the 2012/13 academic year. Desert (La Quinta High School) This amount includes Alex Perez – Cal Poly San Luis Obispo Sarah Murphy funds from the Ryan (College of the Desert) Ramirez Memorial Trust, The David and Nancy Marks and the Alexander Quenault – Ari Vazquez Melville Keever Memorial funds. With this investment, LQAF’s Orange Coast College Visual Art Scholarship program has committed a total of (Desert Hot Springs High School) $1,040,000 to students pursuing college degrees in the arts Karla Roman Wong – College of the Desert since the program was initiated in 1984. Cristina Ruiz – California State University San Bernardino (Coachella High School) LQAF Congratulates the Following Sarah Jane Sawdey – Concordia University 2012/13 Award Winners: (Desert Christian High School) Ariadna Vazquez – California State University Long Beach Returning Scholarship Recipients (College of the Desert) Tatiana Barbuzza – College of the Desert Cristian Cabrera – College of the Desert Alessandro Cinelli – Cal State San Bernardino Alicia Ann Crawford – Art Institute of California Inland Empire Amanda Emmett – California State University San Bernardino Sofia Enriquez – Otis College of Art & Design Zayra Favares – College of the Desert Tiffany Kantor – Art Institute of California Hollywood Kyra Key – California State University Northridge Salle Kirby – College of the Desert Jessica May – University of Redlands Sarah Murphy – Indiana University Brittany North – University of California Riverside Leah Oakes – California State University Northridge Brittney Passmore – Savannah College of Art & Design

Virginia Santillanes – College of the Desert Salle Kirby Jodi Schwausch – California State University Fullerton Elizabeth Talbot – California State University Long Beach Elementary School Docent Program Eduardo Valadez Arenas – California College of the Arts La Quinta Arts Foundation’s Docent Art Program was Roberto Velazquez – Marymount provided free of charge by 9 docents to 510 fourth and fifth graders attending 17 classes in 5 elementary schools in the Desert Sands Unified School District: Adams Elementary, Carter Elementary, Hoover Elementary, Reagan Elementary, and Truman Elementary.

The Docent Program imparts art history lessons and uses visual art principles and concepts to stimulate critical thinking and creative expression in all academic disciplines. With almost no arts education now in the classroom curriculum, this program provides the only arts education experiences that most of these students are exposed to during the entire school year

Alessandro Cinelli

La Quinta Arts Foundation - Annual Report 2012 - 2013 9 FINANCIALS

LA QUINTALA QUINTA ARTS FOUNDATIONARTS FOUNDATION STATEMENTSTATEMENT OF FINANCIAL OF FINANCIAL POSITION POSITION June 30, 2013 June 30, 2013

ASSETS Cash and Equivalents $2,287,335 Scholarship Funds 13,270 Endowment & Facilities Reserve 3,965,385 Other Current Assets 45,856

Total Current Assets $6,311,846

Equipment, Net $ 63,108

TOTAL ASSETS $6,374,954

LIABILITIES Accounts Payable $ 13,270 Accrued Expenses 50,308

Total Liabilities $ 63,578

Net Assets $6,311,376

TOTAL LIABILITIES AND NET ASSETS $6,374,954

LA QUINTALA QUINTA ARTS FOUNDATIONARTS FOUNDATION STATEMENTSTATEMENT OF ACTIVITIES OF ACTIVITIES AND CHANGES AND CHANGES IN NET IN ASSETS NET ASSETS June 30, 2013 June 30, 2013

REVENUE Contributions and Grants $ 136,965 Program Revenue 1,370,986 Investment Income 181,689 Realized Gain on Assets 63,302

TOTAL SUPPORT AND REVENUE $1,752,942

EXPENSES Program Expenses $1,036,786 Administration Expenses 123,093 Depreciation 6,931

TOTAL EXPENSES $1,166,810

Excess of Revenues over Expenses $ 586,132

10 La Quinta Arts Foundation - Annual Report 2012 - 2013 La Quinta Arts Festival 2013 - An Unparalleled Cultural Experience

La Quinta Arts Foundation - Annual Report 2012 - 2013 11 Art Under the Umbrellas - Favorite Gathering Place for Family and Friends

12 La Quinta Arts Foundation - Annual Report 2012 - 2013 La Quinta Blues & Brews – Exploring Roots Music Heritage

La Quinta Arts Foundation - Annual Report 2012 - 2013 13 The Art of Fashion at Chico’s – Fashion and Art Join For a Good Cause

14 La Quinta Arts Foundation - Annual Report 2012 - 2013