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Sustainable

What is it we’re talking about?

Innoguide Advanced Jan 2016 https://www.youtube.com/watch?v=9nT7MIl2t5A

Innoguide Advanced Sustainability Jan 2016 Innoguide Advanced Sustainability Jan 2016 Absolute numbers in 2014

• International tourist arrivals: 1,138 billion • 7,6 trillion dollars contribution to the world • 277 million people directly & indirectly employed by tourism • Forecast for 2025: – 356 million people employed by tourism – 11 trillion dollars economic contribution

Trends & Statistics 2015, CREST

Innoguide Advanced Sustainability Jan 2016 Tourism = a huge opportunity

Innoguide Advanced Sustainability Jan 2016 An idyllic picture?

Innoguide Advanced Sustainability Jan 2016 Innoguide Advanced Sustainability Jan 2016 Tourism is also…

• A huge industry • Creating enormous impacts, both negative and positive • That grows (too?) fast • And can put heavy pressure on the environment, destinations & host societies

Innoguide Advanced Sustainability Jan 2016 Definition UNWTO

“The development of meets the needs of the tourists and the current hosts of the region, at the same time as it protects and improves the opportunities of the future. It is focused on the management of all the resources in such a way as to satisfy all the economic, social and aesthetic needs, and at the same time as it respects the cultural integrity, the essential ecological processes, the biological diversity and the life support systems”.

Innoguide Advanced Sustainability Jan 2016 Different concepts, same idea

Innoguide Advanced Sustainability Jan 2016 The idea: the Triple Bottom Line

Innoguide Advanced Sustainability Jan 2016 Finding the right balance = essential

People

Planet Profit

Innoguide Advanced Sustainability Jan 2016 BUT 3 P’s = not enough

People

Pleasure Quality Planet Profit

Innoguide Advanced Sustainability Jan 2016 Let’s make tourism better

https://vimeo.com/128156716

Innoguide Advanced Sustainability Jan 2016 Innoguide Advanced Sustainability Jan 2016 A few important themes

• Human rights • Sexual exploitation of children • Wildlife protection • And many more…

Innoguide Advanced Sustainability Jan 2016 Human rights

• Aim of any / :  Respect human rights  Promote their implementation

• Rights of whom?  Employees, customers  Everyone your supply chain impacts

Innoguide Advanced Sustainability Jan 2016 Human rights

• Examples: – The right to work with dignity – The right to protection against forced labour – The right to protection against discrimination – The right to privacy – The right to health – The right to education http://www.menschenrechte-im-tourismus.net/en/

Innoguide Advanced Sustainability Jan 2016 Sexual exploitation of children

• ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes)  Global NGO fighting against sexual exploitation of children • The Code  Code of conduct for the Protection of Children from Sexual Exploitation in and Tourism http://www.thecode.org/

Innoguide Advanced Sustainability Jan 2016 ECPAT https://www.youtube.com/watch?v=RAa7GdfbsqY

Innoguide Advanced Sustainability Jan 2016 Wildlife protection

• ABTA: Global Welfare Guidance for Animals in Tourism http://abta.com/working-with-the- industry/animal-welfare

 Elephant rides  Marine mammals in captivity  CITES: from endangered species

Innoguide Advanced Sustainability Jan 2016 Wildlife protection

CITES  The on International Trade in Endangered Species of Wild Fauna and Flora  Aim: international trade in specimens of wild animals and plants does not threaten their survival

Innoguide Advanced Sustainability Jan 2016 Global initiatives on sustainable tourism • Global Sustainable Tourism Criteria  34 criteria • For destinations • For & tour operators • Global Code of Ethics in Tourism  10 guidelines • EU Strategy  8 challenges

Innoguide Advanced Sustainability Jan 2016 Global Sustainable Tourism Criteria

Basic guidelines for businesses of all sizes: A. Demonstrate effective B. Maximise social and economic benefits to the local community and minimise negative impacts (profit) C. Maximise benefits to cultural heritage and minimise negative impacts (people) D. Maximise benefits to the environment and minimise negative impacts (planet)

http://www.sustainabletourismcriteria.org/

Innoguide Advanced Sustainability Jan 2016 Global Code of Ethics in Tourism (UNWTO) 1. Tourism’s contribution to mutual understanding and respect between peoples and societies 2. Tourism as a vehicle for individual and collective fulfilment 3. Tourism, a factor of sustainable development 4. Tourism, a user of the cultural heritage of mankind and a contributor to its enhancement 5. Tourism, a beneficial activity for host countries and communities 6. Obligations of stakeholders in tourism development 7. Right to tourism 8. Liberty of tourist movements 9. Rights of the workers and entrepreneurs in the tourism industry 10. Implementation of the principles of the GCOET http://ethics.unwto.org/en/content/global-code-ethics-tourism

Innoguide Advanced Sustainability Jan 2016 EU Sustainable Development Strategy

8 Challenges for European Sustainable Tourism Development:

1. Reducing the seasonality of demand 2. Addressing the impact of tourism 3. Improving the quality of tourism jobs 4. Maintaining and enhancing community prosperity and quality of life, in the face of change 5. Minimising resource use and production of waste 6. Conserving and giving value to natural and cultural heritage 7. Making holidays available to all 8. Using tourism as a tool in global sustainable development

Innoguide Advanced Sustainability Jan 2016 “Sustaining places sustains us as human beings. Without a healthy planet where industries operate, sustaining ecosystem services, where human rights are respected, where quality of life is improved, we really cannot exist long‐term.” —Dr. Kelly Bricker, Chair, GSTC

Innoguide Advanced Sustainability Jan 2016

• Which impacts, negative and positive, of tourism can you think of? • For every P: Planet, People, Profit

Innoguide Advanced Sustainability Jan 2016 Overview of the week

Tuesday

Tuesday evening & Wednesday Thursday

Innoguide Advanced Sustainability Jan 2016 Why going sustainable?

A business case for sustainable tourism

Innoguide Advanced Sustainability Jan 2016 Just a matter of supply & demand

• “Tourist choices are increasingly influenced by sustainability considerations.” - World Tourism Organization

• “Sustainability is at the forefront of our business model because of customer demand.” - G Adventures

• “There are a growing number of consumers, particularly the young, who are prepared to pay a premium for a that is more sustainable…. So, it makes clear economic sense for companies to have a well thought out sustainability plan that sells the positive benefits of sustainability to consumers and taps into this growing market.” —Nikki White, Head of Destinations & Sustainability, ABTA

Innoguide Advanced Sustainability Jan 2016 Just a matter of supply & demand

Some figures on (UK) customers…

• 70%: companies should be committed to preserving the natural environment • 55%: companies should guarantee fair working conditions

• 75% want a more responsible holiday • 46%: willing to pay extra when the company has programmes to give back to society (CSR)

The Travel Foundation

Innoguide Advanced Sustainability Jan 2016 Just a matter of supply & demand

And over 80% agree with all of these statements: I think my holiday would be more enjoyable if…

– I could discover new and interesting places by using a tour guide from the local community – I could eat fresh locally produced food and discover local recipes – I could learn a little of the local language and meet local people – I was given advice on local and customs.

Innoguide Advanced Sustainability Jan 2016 Stay competitive

• Growing demand for more environmentally and culturally sensitive holiday experiences • Tour guides and tour operators must operate sustainably to remain competitive …don’t miss the opportunity!

Innoguide Advanced Sustainability Jan 2016 Six good business reasons to go sustainable 1. Reducing costs and improving efficiency 2. Managing risks and legislative requirements 3. Engaging staff 4. Gaining competitive advantage 5. Meeting emerging consumer trends 6. Protecting the tourism product

Innoguide Advanced Sustainability Jan 2016 Protect the product

The destination = The local environment The local = the product

It’s your responsibility too to help preserve it! (together with all the stakeholders)

Innoguide Advanced Sustainability Jan 2016 Protect the product to sustain yourself “In the end it’s all about protecting our product. If the product – our destinations – aren’t protected in environmental and social terms then people won’t want to visit them; it is as simple as that.” —John De Vial, ABTA

If we don’t look after the places we love to visit, they won’t be there for us in the future.

Innoguide Advanced Sustainability Jan 2016 Assessing your supply chain

• Planet: - Local / seasonal produce? - Environmental impact? - ? • People: - Fair wages? - Human rights? • Profit: - Local income distribution or leakages? - Pay a fair price?

Innoguide Advanced Sustainability Jan 2016 “The overarching challenge is for the tourism sector to remain competitive while also embracing sustainability, recognising that, in the long term, competitiveness depends on sustainability.”

- Action for More Sustainable European Tourism

Innoguide Advanced Sustainability Jan 2016