A 3-Dimensional View of Sustainable Tourism: the Blue Print for Destinations

Mainstreaming Sustainable Consumption and Production in the Global Tourism Industry

A 3-Dimensional View of Sustainable Tourism: The Blue Print for Destinations

Deirdre Shurland Senior Consultant, UNEP Coordinator, Global Partnership for Sustainable Tourism [email protected] United Nations Environment Programme Division of Technology, Industry & Economics - DTIE Sustainable Consumption and Production (Paris) The Economics International and Trade . environmentally Environmental (Geneva) Technology sound technologies Centre (Osaka) . new approaches DTIE Mission: and tools for To decouple economic industry growth from environmental . mainstreaming of degradation environment into OzonAction economics Chemicals (Paris) . behavioural change (Geneva)

Energy (Paris and Nairobi) 3 United Nations Environment Programme Sustainable Consumption & Production Branch (SCP) Key Programmes & Initiatives (organized by Units) Integrated Resource Management Business and Industry . International Resource Panel . Resource Efficiency and Cleaner Production (NCPCs) . Life Cycle Management . Safer and Responsible Production Goods and Services . Business and CESR . 10 Year Framework of Programmes Responsible Consumption (10YFP) . Sustainable Public Procurement . Mainstreaming SCP policies in . Eco-labeling/product information tools development policies . Sustainable Lifestyles . Sustainable Agri-food supply chains . Sustainable Tourism Programme Built Environment . Greening the UN (SUN Initiative) . Sustainable Buildings & Climate Initiative . Sustainable Cities

The 10 Year Framework of Programmes (10YFP) on SCP • A global framework of action:  Enhancing international cooperation and innovation  Creating new market opportunities, jobs, alleviating poverty  Mainstreaming sustainable consumption and production (SCP) in policies, strategies, programmes

Global Clearinghouse for: UNEP hosting knowledge and 10YFP information Secretariat; platform; Heads of States developing the networking, tracking adopt 10YFP at Trust Fund progress of 10YFP RIO+20 – A Marrakech concrete Process operational Achievement outcome! 2003-2011 4 10 Year Framework of Programmes

Sustainable Lifestyles and Education Sustainable Consumer Buildings and Information Construction

Sustainable Sustainable Initial List of Public Programmes Tourism incl. Procurement Ecotourism UNEP’s Tourism Programme

Sustainable tourism Developing programming for 10YFP national implementation

Sustainable Global Project design, Consumers and Green Tourism Partnership implementation and sustainable Passport for including monitoring choices Campaign Sustainable Networking Ecotourism Tourism

Global Food Avoiding food wastes Waste from “farm-to-table” Campaign

6 UNEP’s Approach to Sustainable Public Procurement (SPP) Sustainable Public Procurement (SPP) Prioritized Good & Services Results and Outputs

. Lighting (efficient light bulbs); . Study on the impact of SPP on . Furniture Sustainable Development . Coffee (Colombia) . Capacity building in countries . Food and catering and regions . Cleaning services and products . Policy recommendations for SPP . IT equipment implementation . Road construction and . Countries develop and adopt maintenance SPP policies and Action Plans . Medicines . SPP Guidelines and . Buildings and building materials Implementation Methodology . Vehicles . Training toolkit for decision- . Transport services makers, suppliers and procurers . Office supplies (SPP Training Toolkit) UNEP’s Sustainable Buildings and Climate Initiative (UNEP-SBCI)

Common Objectives: . Increase uptake of sustainable building practices at national and local levels . Embed sustainable buildings and construction in national policy-making . Inform policy-makers of potential and co-benefits of sustainable buildings . Capitalize on potential of building sector in climate strategies and sustainable development objectives The global impact of buildings ENVIRONMENT

⅓ of global GHG emissions is from the building sector – the single largest contributor of emissions

40% of global energy use 25% of global water usage 40% of global resources 60% of world’s electricity consumed in residential and commercial buildings

. Energy used for heating, cooling, ventilation lighting, plug loads, water production, etc.

. Growth regions: Africa, Asia, Middle East, and Latin America 1 1 UNEP-SBCI Policy Review Policy tools in 4 groups

 Control & regulatory  Standards, procurement, EE obligations, DSM, certification…  Economic and market-based  Energy performance contracting, EE certificate schemes, CDM…  Fiscal instruments  Taxation, tax cuts, subsidies, loans…  Information and voluntary  Voluntary agreements, education campaigns, detailed billing…

BUILDING SUSTAINABLE TOURISM WORLDWIDE

www.GlobalSustainableTourism.com About the Global Partnership

To transform the way tourism is done worldwide, by promoting sustainability through clear policies, successful projects and the sharing of knowledge and MISSION experience.

Adding Value Through…. • Convening Power • Results-based Project • From Knowledge Bringing together Implementation to Solutions tourism stakeholders: monitoring and evaluating projects, training and access to public & private sectors, endorsing the most innovative and the best available NGOs, UN agencies, transformative for seed funding and knowledge, solutions donors, etc. donor funding Global Partners

Not-for-Profit Network Organizations of 90 Partners 27% Government/Local Worldwide… 40% Authorities 10% 23% Private Sector

Composition Honorary 7 Priority and Global Themes

Climate Change

Biodiversity/ Environment

PROMOTING . Innovative project design . Indicators of performance and success . Destination priorities & issues . Balance of the 3 pillars of sustainability Project Screening Criteria: “Climate Change” GLOBAL PARTNERSHIP THEME: “CLIMATE CHANGE ADAPTATION & IMPORTANCE MITIGATION” WEIGHTING 2.1 The project contributes to low carbon development and climate 3 adaptation plans 2.2 The project promotes institutional and sectoral cooperation at the 1 inter-ministerial level and/or between governments, NGOs and communities on climate change-related actions 2.3 The project promotes actions for avoidance, reduction and/or offset at 3 national and local levels 2.4 The project includes actions for quantifying and offsetting of 3 greenhouse gas emissions, including those associated with travel 2.5 The project uses or promotes use of new or existing technologies for 1 resource efficient and renewable energy 2.6 The project transfers knowledge and learning of climate change- 3 impacts and mitigation &/or adaptation measures 2.7 The project proposes new strategies, techniques or technologies for 3 adaptation to climate change Project Screening Criteria: Private Sector

GLOBAL PARTNERSHIP THEME: “Adoption of Sustainable Management IMPORTANCE Practices by the Private Sector” WEIGHTING 6.1 The project aligns its sustainable tourism actions with the national 1 sustainable development framework 6.2 The project complies with internationally recognized &/or accredited 3 sustainable tourism standards 6.3 The project prioritizes actions that integrate best environmental, 3 social, cultural, and labor practices 6.4 The project prioritizes green procurement practices and the 2 involvement of SMEs in the supply chain 6.5 The project respects indigenous and local rights, cultures and 1 communities 6.6 The project does not deplete or exhaust resources of critical 1 importance for local communities Project Screening Criteria for: Private Sector cont’d

GLOBAL PARTNERSHIP THEME: “Adoption of Sustainable Management IMPORTANCE Practices by the Private Sector” WEIGHTING

6.7 The project uses the best available technologies and practices for 2 resource efficiency

6.8 The project addresses sustainable transportation issues to and from 1 tourist destinations

6.9 The project facilitates market access to sustainable products and 2 services for consumers Starting Point – Defining Sustainable Tourism

TOURIST LOCAL SOCIAL POPULATION DESTINATIONS SUSTAINABLE TRAVELERS DEVELOPMENT ENVIRONMENT PEOPLE WORLD PLACES TOURISM BUSINESS ENERGY INDUSTRY COMMUNITIES TRAVEL HOSPITALITY DIFFERENT

3 key balanced principles

Environmental Socio-Cultural Economic UNEP’s Sustainable Tourism Programme: 3-Dimensional Life Cycle Approach Working with Destinations

Situation Destination Analysis of the Reconnaissance Tourism Landscape

Sustainability Policy, Balance Main Actors Strategy, Plans

Collaboration & Private Tools, Consultation Public Sector Sector, Guidance, NGOs, etc. Training

Meetings, Stakeholders: public & private sector; workshops, NGOs, tourism supply chain, communities, technical assistance SMMEs etc. Initiation &

Seed Funding Assessment Phase Identification of Priorities (Situation Analysis)

Development Workshop Inception (Concept Note) Addressing& Priorities Needs Phase Consultations

ProjectDesign

Proposal) Detailed (Project

Implementation

Phase & Outcomes) (Deliverables Funded Project

enterprises and communities Capacity Capacity Building, esp. small Sustainability indicators and Investment in appropriate Tourism Policy & Development Impact Areas infrastructure monitoring

Enterprise Operations

Visitor Behaviour and Consumption

Global Partnership’s Core Business Activities

Single, isolated Cooperative, projects scaled-up project Limited impact High impact

. Promoting sustainability in projects – . Networking and cooperation screening criteria, replicating, and scaling- among partners and up successful projects, monitoring and international agencies evaluation . . Capacity building, knowledge sharing Advocating sustainable and dissemination of best practices tourism policies Main Barriers to Sustainable Tourism in the Caribbean, Asia-Pacific and Africa

Lack of understanding of the concept of “sustainability”

Low levels of integration of tourism with other sectors

Small businesses and communities that remain marginalized from the tourism value chain Many organizations doing work that is not necessarily meeting country priorities

Lack of measured outcomes at destinations

An over-reliance on nature based assets Regional Tourism Industry Priorities

Africa Asia and the Pacific Caribbean Policy  Clearly stated  Clearly stated  Achieving critical mass support sustainable tourism sustainable tourism in resource & policies stressing policies stressing consumption efficiency transparency and transparency and  Supply chain participation participation management

Tourism  Poverty Alleviation  Private Sector practices  Climate Change linkages  Biodiversity  Heritage & Culture  Disaster Resilience Conservation  Poverty Alleviation  Biodiversity  Private Sector Conservation practices

Workforce &  Management &  Management &  Management & Capacity planning for planning for planning for sustainable tourism sustainable tourism sustainable tourism  “Green jobs”  “Green jobs”  “Green jobs” Priorities to be Addressed at Destinations

I. Targeting the Imbalances: Developing a sustainable tourism policy support program II. Methodical Implementation: Techniques for effective integration of sustainability

• Making the business case • Disaster resilience: ICZM, • Disaster resilience: ICZM, for sustainable tourism: resource & consumption resource & consumption resource & consumption efficiency efficiency efficiency • Building networks and • Promoting sustainability

• Mainstreaming partnerships tools: project

sustainability in the implementation & tourism value chain • Making the business case monitoring, certification, for sustainable tourism: Green Passport, green • Use of sustainability tools: resource & consumption Pacific meetings etc. project implementation & - efficiency

Africa monitoring, certification, • Integrating tourism with • Promoting sustainability

Green Passport, green Caribbean other sectors meetings etc. Asia tools: project implementation & • Promoting community and • Linking tourism & SMMEs; monitoring, certification, SME involvement in protected areas Green Passport, green tourism value chain meetings etc. Key Steps for Mainstreaming Sustainable Tourism

People & Organizations:

2. Stakeholder • Clarity of Vision Management • Mitigating Risks • Balanced • Partnership & • Sustainability Approaches Planning Tools and • Shared risks, Actions 1. Policy rewards 3. Supply Chain Frameworks Management • Clarity of Vision • Balanced Short Term Long term Vision Perspective Perspective Approaches

1. Policy Certification, Single vs. ecotourism, ICZM, Frameworks Approaches Multiple SCP, CDM, RECP, Green Economy etc.

Relevant to Development Capacity to the Status i.e. needs perform & destination & priorities absorb

Time-bound with realistic Adequate skills Realistic milestones & & resources deadlines 2. Stakeholder Management • Partnership & Planning Management: • Shared risks, • People management skills rewards • Negotiation • Communication • Partnership • Planning for a specified goal & objective • Sharing risks and rewards • Acknowledging successes • Mitigating Risks • Sustainability Tools and Actions Infrastructure for 3. Supply Chain transformation: Management • Horizontal & vertical structures • Multiplier effect • Potential Impact Key Steps for Mainstreaming Sustainable Tourism

Achieving Success: 5. Measuring • Coherent Agency Outcomes • Best practices Mandates prevailing • Indicators of • Relevant to national Success • Continuous vision, goal Improvement • Progress & Performance 4. Program & 6. Transformative Project Portfolios Learning “Singing from the same • Coherent Agency songsheet” Mandates • Relevant to national vision, goal

Organized Organization 4. Program & Complement, mandates Project Portfolios supplement serve national activities for goals and Success? objectives

Stakeholder Collaboration 5. Measuring • Indicators of Success Outcomes • Indicators of Success • Progress & Diverse: Performance Approaches Teams

Measures: Consumers: Performance, Behaviour Outcomes, Resilience Choices • Best practices prevailing • Continuous Customer Best Improvement Value Practices Added 6. Transformative Learning

Product & Process Best Cases Innovation

Operating Culture In Summary:

Private Sector Governments NGOs, etc.

Innovate Transform Campaign

Lead S ustainability Lead

Perform Regulate Verify Navigate Navigate

Manage Manage Train Promote Monitor

Reduce Incentivize Collaborate

35 Examples of Projects Around the WORLD

Linking Tourism Mainstreaming Greening - Meetings, & Conservation in Sustainable Green Incentives, Conferences and Passport Protected Areas Tourism Events (MICE) Workshops Green Passport

ADRESSED TO OBJECTIVES AND GOALS

Enhancing the sustainable tourism offer in specific destinations by:

Consumers • Encouraging the development of sustainable tourism products (Tourists) and services by revealing the demand for such products.

• Making the existing sustainable products offer more visible and

Governments accessible to tourists and citizens. • Raising tourists' awareness of their potential to contribute to Tourism-related sustainable development by making responsible holiday choices. businesses • Influence the demand for more sustainable tourism- related products offer in the destination.

APPLICATION • Provide Capacity Building & assistance for Tourism service and product providers • Awareness Raising (Smartphone Application) Thank You

The United Nations international initiative dedicated to promoting sustainable tourism practices around the world www.GlobalSustainableTourism.com