Dodger Stadium

F') RM GEN. 160 CITY OF LOS ANGELES INTER-DEPARTMENTAL CORRESPONDENCE

0270-00034-0001

Date: February 24, 2012

To: Honorable Members of the Los Angeles City Council

From: The Los Angeles Marathon Ad Hoc Committee L-J 1jl~ [' Gerry F. Miller, Chief Leg islative Analyst, Co-Chair ~ ·· __( C [ Miguel A. Santana, City Administrative Officer, Co-Chair~ · • I--

Subject: 2012 LOS ANGELES MARATHON PRE-RACE PROGRESS REPORT

At its meeting of September 19, 2008, the City Council approved an amendment to the Los Angeles Marathon Contract which provides for the City Administrative Officer (CAO) to establish an Ad Hoc Committee to be jointly chaired with the Chief Legislative Analyst (CLA), with the Mayor as an ex-officio member. The purpose of the Ad Hoc Committee is to meet with the Los Angeles Marathon organizer, Los Angeles Marathon, Inc. (LAM), to discuss issues and resolve potential problems concerning upcoming Los Angeles Marathon events. The City Council also instructed the Ad Hoc Committee to prepare and submit a "pre-race" progress report to the Council relative to the implementation of the race.

In preparation for the 2012 race, City departments that provide support for the Los Angeles Marathon have been coordinating with LAM representatives in the last several months. City departments will continue to work closely with LAM representatives to ensure that any potential issues are addressed appropriately.

The 2012 Los Angeles Marathon race is scheduled to be held on Sunday, March 18, 2012. The race is expected to begin at 6:55 a.m. from Dodger Stadium. The "Stad ium to the Sea" race route for 2012 is the same as the 2011 race. The race route starts at Dodger Stad ium and ends at Ocean Avenue and California Boulevard in the City of Santa Mon ica (see Attachment, page 10). This year, KiDSMARATHON will be at Dodger Stadium on March 11, 2012, the weekend prior to the Marathon as requested by Beyond the Bell. The LA 5K will be on Saturday, March 17, 2012 at Dodger Stadium. Furthermore, LAM has scheduled a health and wellness exposition at Dodger Stadium for Friday, March 16, 2012 and Saturday, March 17, 2012. The exposition serves as the packet pick-up location for timing chips, bib numbers and t-shirts for runners and volunteers.

LAM reports that it has set a prize purse and structure for the race . LAM also reports that sponsors for the 2012 event include Honda, ASICS, Big 5 Sporting Goods, Dole, PODS, Clif Bar, KTLA 5, Clear Channel, and the Los Angeles Times . LAM's promotions and - 2 - advertising plan include interactive, street marketing, print media, radio, retail and program outreach.

LAM has started and will continue to provide notifications to affected houses of worship, residents and businesses on the race route. LAM will also utilize commuterrama.com to provide real time traffic updates and solutions. Additional information on community outreach activities are discussed in the attached LAM Community Outreach Plan.

RECOMMENDATION

That the Council note and file this report inasmuch as it is for informational purposes only.

FISCAL IMPACT

The City will be compensated for providing support to the event in accordance with the provisions in the contract. The impact to the General Fund is not known at this time.

GFM:MAS:PS:WYL:08120092

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THE CHALLENGE BONUS- $100,000 (The Challenge Bonus goes to the first male or female across the Finish Line)

TOTAL PRIZE PURSE - $210,000

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• left on Orange, • right on Sunset, • left on San Vicente, • right on Santa Monica Blvd., • left on Doheny, • right on Burton (eastbound), ·merge to Little Santa Monica, • left on Rodeo, • right on Wilshire, • left on Little Santa Monica, • merge to big Santa Monica, ·right on Sepulveda, • left on Ohio, • right on Sawtelle, • left on VA Ring Road, • left on Bonsalle, • left on Eisenhower, • Exit VA at Bring ham Avenue, and • Right on San Vicente, • Cross to eastbound San Vicente at Montana, • left at Ocean Finish: Ocean Avenue & California

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We believe the principal of success in our community relations efforts is to engage everyone who might have a role in the event or be impacted by the Marathon. We believe the best philosophy is to get all of Los Angeles to participate: run, volunteer, spectate or donate. Here are some of those efforts:

• We have agreements with over 70 local charities who use the Marathon as their fund raising platform. Our efforts have resulted in a 300% increase in fundraising dollars since we began the program in 2009. Last year over $3,000,000 was raised on race day. Please see Addendum A for a list of those charities. • On race day, over 6,000 Los Angeleno's dedicate a significant portion of their day to support the 20,000+ runners on their sojourn across Los Angeles. They tell us there's no better way to celebrate the beauty and uniqueness of Los Angeles. And, we agree. • 85+ points of entertainment. We coordinate over 85 entertainment groups to come out on race day and provide their own unique brand of celebration to the runners and spectators. Taiko drummers, cheerleading teams, community celebrations, radio station street teams, and charity supporters by the thousands come out and create LA's largest street by street celebration. Please see Addendum B for a list o. course entertainment and staging specific to Brentwood. • 4 Hour live local television coverage in KTLA channel 5, and a five-hour live local radio broadcast on KLAC 570 AM help deliver the message on race day, and thousands of pre-race announcements.

~ MARATHON COMMUNITYOUTREACH

Aside from engaging individuals in the weekend's activities we recognize the need for thorough and informative event specific communication. We believe working together to keep businesses, places of worship, and overall communities informed about Marathon weekend will provide for an enjoyable event! Here are some of the ways we reach out to provide information in our communities:

• LA Marathon LLC sends notifications to all affected houses of worship located on or near the race route. • Initial event notification was sent via email in Mid-November informing the houses of worship of the Marathon event date. A copy of that notification is included within. • A second notification was sent by mail in mid-December to the same houses of worship providing them again the event date, as well as, start times, street closures and re-opening times, and Marathon contact information. A copy of that notification is included within. • A color race route map with event details, scheduled closures and re-opening's will be hand delivered to all businesses, houses of worship and residences on the race route in late February. A draft of the flyer is provided later in this document. • Email-communication to all Hotels and Venues affected on the route is provided mid-February. The communication addresses water barricades, valet changes, street closures, additional maps and any other special needs. Attached is a copy of sample of the Hotel and Venue Outreach we facilitate. • We work with Cal Trans to secure encroachment permits. 2012 is approved. • Public inquiries are handled on a daily basis via phone, emails and social media. • Phone banks & emails are staffed on race weekend to handle inquiries for race details, street closures & re openings and directions on how to get around road closures. • Commuterama is a website created by a group of commuters after a better solution to traffic woes. LA Marathon LLCteams with the folks at commuterama to utilize commuterrama.com for real time traffic updates and solutions. Commuterama is out to improve the commuter's quality of life and they are determined to provide tools and services focused on what's truly helpful for a commuter. A copy of a previous year's commuterama efforts is attached. llA MARATIHON COMMUNITY OUTREACH om a Co c=ttt c=trat Q Comia.uteromo· LA Marathon FAQs ltev. A

Residents & susinesses • The entrance to nry bouse/business is right on the !.A Marathon ro .. se. HoVI can enter or le<111emy house/business? Co v • The entrante to my house,/ business is not on the LA Maratflon course route, hcw.~ris located c on a street th.at appeal'S to be closed. Haw 12n 1 re-ach my house/business?

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• 1 liv~within an area m~ .....m be closed Dff d .. ing the ..A Marathon, hcr.v do 1get back in if the intersections .are taped or coned off'

• Why are major streets closed blocks away from me LA Mara'thon route?

• HD't; do get to my destination that's on the ather side of the route?

• I live on the route, how do 1 g-<:tout af mv home If my dnveway leads directly into the course?

• I normaL!~part ~ vehide on a street that the co .. se route is going through. can I leave my ~etudeparted there during tw., event?

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• 1\.ty-.ehicle was impounckd becaure rt was m a Temporary No Parting zone, where do go to retrie.-e my ve"1cle?

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• I' m dropping of' a parocipant of meLA Marathon Where IS the b5t drop off point and wMre is • If I'm a slov.er runner and the official fnd-of.i!au Vtohicle has alreadr passed me, what sfl.ouid I the best location to pld: them up a'ter the race? do II the o"fi..'T.!Ispcn1ngtl\e course route to normal vehicl.olartraffic> Information from lamarathon.com will be replicated here and link to lamarathon.com

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• Why are the major streea •e.ading to me Marathon route closed so far up m advcnce?

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• Mf vehicie was impounded becawe rt was 10 a Temporary No P.ark1ng ;:one where do 1 go to retrie...e my vehode?

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• I'm partiop.ating in one af the races, ~-·hatare my options for ge~ to the start 'ine in time? What is my ben option?

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The Honda LA Marathon is approaching and would like to take this opportunity to introduce myse .t as your 'iaison with tm! 2012 Honda LA Marathon. My name is Tracy Schuster and I am the C.ommunit)• Relations Manager. In aodition to introducing myself to all of 'fOU, the purpose of this letter is to notify s you of this year's date which is Sunday, Mardll8 " and pt"Ovide ~·ou.vith event time •ines and maps to help you and your congregation navigate on race day.

The 2012 Honda LA Marathon will once again start at =:lodg

steps from the Santa Monica Pier. AJon,g the way, runners wil pe~.ss;;,I of the great landmarks of the 2011 rare - induding Chinatown's. Dragon Gateway, the litt le Tokyo Historic District, los Angeles City

ha;l, Grauman's Chinese Theater, the Cap~ol~ecord.s Build ing, Su~etStrip and Rodeo Drive, among others.

Enc os.ed you wil fmd information about street do.sures and a cours.e map. The times for the events schedu;ed are a.s follows:

Sunday March 1!1 2012

Start Times: Hand C.ra'1ks o:55a.m.

WM!JchaJrs 7:00i!.m.

Elite Men & ~ul•ield :24a.m.

lhis vear we are a.so p.easea to offer p.ace.s of worship the opportunit) to become involved in communil) events surrounding the race. will be foHowmg up with additional information regarding panidp.ation in on-course entertainment, staffing water station£ a ong the course, and opJY.)rtunities to

raise funds for your own organization in conjunction witll tA M~rattlon.

Our top priority remains working with you towards a seamless plan to ensure members of your congregatior wi 'l be accommodated on race day. looh. forward to wortcing with you in the coming morrths.

Sincerely,

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A Place Called Home Hostelling International USA School on Wheels * Accelerate Brain Cancer Cure (ABC2) Hurdle Jumpers Shine On Sierra Leone* Alliance for Children's Rights Inside Out Community Arts Society of St. Vincent de Paul Council of Los Angeles* American Cancer Society Khalili Foundation* Sojourn Services for Battered Women and Their Chile. American Heart Association Kitten Rescue* SOSMentor American Red Cross LA Junior Chamber of Commerce* St. Jude Children's Research Hospital APALC Asian Pacific American Legal Center of Southern LIVESTRONG Students Run LA California Love and Respect Youth Foundation* Sunshine Kids Foundation ARC Love Without Boundaries Susan G. Komen for the Cure®, Los Angeles Affiliate* Armenian Relief Society of Western USA, Inc.* Lupus LA Team In Training Asian American Drug Abuse Program* (AADAP)* Meals on Wheels West Team Parkinson Athletes for a Cure- Prostate Cancer Foundation* National MS Society, Southern California and Nevada Team Rubicon Beit T'Shuvah Chapter* Team To End AIDS Blind Children's Center Nature Conservancy Team World Vision Child S.H.A.R.E. Noah's Wish ThinkCure Concern Foundation Non-Profit Chiropractic Organization* (NPCO) Train 4 Autism Connections For Children* Northridge Hospital/Center for Assault Treatment Services U.S. VETS Counseling4Kids* Pablove Foundation UDLA (Unification of Disable Latin Americans Courage Campaign Institute* Painted Turtle Vitamin Angels* Dream Center Peacock Foundation* Wildwoods Foundation Dress for Success Worldwide -West* Project Play* Youth Mentoring Connection Epilepsy Foundation of Greater Los Angeles Public Counsel YWCA Santa Monica I Westside Free Wheelchair Mission* Real Medicine Foundation Zimmer Children's Museum Fregenet Foundation Rebuilding Together uso Fulfillment Fund* Rover Rescue Girls on the Run of Los Angeles County Run To Win Hirshberg Foundation for Pancreatic Cancer Research Say No To Drugs Race