TYPOGRAPHERS ON TYPE

AN ILLUSTRATED ANTHOLOGY FROM TO THE PRESENT DAY

Edited by Ruari McLean

LUND HUMPHRIES PUBLISHERS CONTENTS

ACKNOWLEDGEMENTS XI

FOREWORD I

WILLIAM MORRIS Aims in/ounding the Kelmscott Press. 1895. 3

THEODORE LOW DE VINNE Printing in the nineteenth century, igoi. 7

THOMAS JAMES COBDEN-SANDERSON The whole duty of . 1900. I do not believe in the doctrine o/William Morris. igo2. n

BRUCE ROGERS The typography o/the Cambridge University Press. 1917. 13

JOSEPH THORP The noblest and most essential o/the cra/ts. 1919. 17

WILLIAM ADDISON DWIGGINS An Investigation into the Physical Properties o/Books. 1919. 22

BERNARD NEWDIGATE On printing poetry. About type-design. Offset printing and illustration. A Blue Book on good printing. 1920-1922. 34

FRANCIS MEYNELL With twenty-Jive soldiers of lead...'. 1923. 41

DANIEL BERKELEY UPDIKE The Seven Champions o/Typography. 1924. 44

JAN TSCHICHOLD The principles o/the neu; typography. 1928. The uiord. 1935. 52

FREDERIC WARDE Printers Ornaments. 1928. 55

EDWARD JOHNSTON On a master craftsman by a scribe who u>orked/or him. 1929. 57

STANLEY MORISON First principles 0/typography. 1930. 61

HARRY CARTER Sanseri/types. 1931. 68 Printing should be invisible. 1932. 'This is a printing o/fice'. 1940. 73

ELMER ADLER The Making of a Book. 1935. 79

CARL PURINGTON ROLLINS Whither now, Typographer? 1936. 81

FREDERIC W. GOUDY The Trajan Capitals. 1936". 85

ERIC GILL A book is a thing to be read. 1936. gi

PETER BEILENSON The Walpole Printing O/fice, etc. 1938. 96

THOMAS MAITLAND CLELAND My mission is to suppress typography. 1940. 99

FRED ANTHOENSEN The Southivorth-Anthoensen Press. 1943. 101

JOHN DREYFUS Mr Morison as typographer. 1947. 106

GEORGE BERNARD SHAW My interest in typography be/ore the Kelmscott Press. 1949. 109

P. J. CONKWRIGHT University Press book design. 1949 no

JAN VAN KRIMPEN On designing and devising type. 1957. 114

SEM HARTZ On assessing the early ivork of . 1965. 118

PAUL RAND The good old 'NeueTypogra/ie'. 1959. Thegrid system. 1985. 122 WILLIAM GOLDEN It is a very complicated job to produce something simple. 1959. 126 PHILIP HOFER The artist and the book. ig6i. 129

HERBERT SPENCER Printers and designers. ig£>3. Pioneers o/modern typography. ig6g. 133 LEONARD BASKIN To colour thought. 1967. 143

RUDOLPH RUZICKA Studies in type design. igo"8. 147

MICHAEL TWYMAN Influence o/printing on the environment in the nineteenth century. 1970. 150

MASSIN The universal language o/mankind. 1970. 152

MILTON GLASER A conversation about design. 1973. 154

ROBERT HARLING Notes on and . 1976. 158

JOHN LEWIS Painters and typography. 1978. 161

JOSEPH BLUMENTHAL Printing education. 1982. 163

HERMANN ZAPF Is creative art in design really needed in this day o/electronics? 1983. 164

RODERICK STINEHOUR Computers and printing. 1984. 166

SEYMOUR CHWAST A designer ivho illustrates. 1985. 168

WALTER TRACY Legibility and readability. ig86~. The vocabulary o/type. 1986. 170

SEBASTIAN CARTER Do we need so many neiv types? 1987. 173

GEORGE MACKIE Designing/or on enlightened publisher. ig88. 176

ADRIAN FRUTIGER Light and shadow - black and white. ig8g. 178

GREER ALLEN Library Exhibition catalogues. iggo. 180

MATTHEW CARTER Now we have mutable type. 1990. 182

AFTERWORD - THE BOOK AS OBJECT. I9g5 187