Typographers on Type
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TYPOGRAPHERS ON TYPE AN ILLUSTRATED ANTHOLOGY FROM WILLIAM MORRIS TO THE PRESENT DAY Edited by Ruari McLean LUND HUMPHRIES PUBLISHERS LONDON CONTENTS ACKNOWLEDGEMENTS XI FOREWORD I WILLIAM MORRIS Aims in/ounding the Kelmscott Press. 1895. 3 THEODORE LOW DE VINNE Printing in the nineteenth century, igoi. 7 THOMAS JAMES COBDEN-SANDERSON The whole duty of typography. 1900. I do not believe in the doctrine o/William Morris. igo2. n BRUCE ROGERS The typography o/the Cambridge University Press. 1917. 13 JOSEPH THORP The noblest and most essential o/the cra/ts. 1919. 17 WILLIAM ADDISON DWIGGINS An Investigation into the Physical Properties o/Books. 1919. 22 BERNARD NEWDIGATE On printing poetry. About type-design. Offset printing and illustration. A Blue Book on good printing. 1920-1922. 34 FRANCIS MEYNELL With twenty-Jive soldiers of lead...'. 1923. 41 DANIEL BERKELEY UPDIKE The Seven Champions o/Typography. 1924. 44 JAN TSCHICHOLD The principles o/the neu; typography. 1928. The uiord. 1935. 52 FREDERIC WARDE Printers Ornaments. 1928. 55 EDWARD JOHNSTON On a master craftsman by a scribe who u>orked/or him. 1929. 57 STANLEY MORISON First principles 0/typography. 1930. 61 HARRY CARTER Sanseri/types. 1931. 68 BEATRICE WARDE Printing should be invisible. 1932. 'This is a printing o/fice'. 1940. 73 ELMER ADLER The Making of a Book. 1935. 79 CARL PURINGTON ROLLINS Whither now, Typographer? 1936. 81 FREDERIC W. GOUDY The Trajan Capitals. 1936". 85 ERIC GILL A book is a thing to be read. 1936. gi PETER BEILENSON The Walpole Printing O/fice, etc. 1938. 96 THOMAS MAITLAND CLELAND My mission is to suppress typography. 1940. 99 FRED ANTHOENSEN The Southivorth-Anthoensen Press. 1943. 101 JOHN DREYFUS Mr Morison as typographer. 1947. 106 GEORGE BERNARD SHAW My interest in typography be/ore the Kelmscott Press. 1949. 109 P. J. CONKWRIGHT University Press book design. 1949 no JAN VAN KRIMPEN On designing and devising type. 1957. 114 SEM HARTZ On assessing the early ivork of Jan van Krimpen. 1965. 118 PAUL RAND The good old 'NeueTypogra/ie'. 1959. Thegrid system. 1985. 122 WILLIAM GOLDEN It is a very complicated job to produce something simple. 1959. 126 PHILIP HOFER The artist and the book. ig6i. 129 HERBERT SPENCER Printers and designers. ig£>3. Pioneers o/modern typography. ig6g. 133 LEONARD BASKIN To colour thought. 1967. 143 RUDOLPH RUZICKA Studies in type design. igo"8. 147 MICHAEL TWYMAN Influence o/printing on the environment in the nineteenth century. 1970. 150 MASSIN The universal language o/mankind. 1970. 152 MILTON GLASER A conversation about design. 1973. 154 ROBERT HARLING Notes on Eric Gill and Perpetua. 1976. 158 JOHN LEWIS Painters and typography. 1978. 161 JOSEPH BLUMENTHAL Printing education. 1982. 163 HERMANN ZAPF Is creative art in design really needed in this day o/electronics? 1983. 164 RODERICK STINEHOUR Computers and printing. 1984. 166 SEYMOUR CHWAST A designer ivho illustrates. 1985. 168 WALTER TRACY Legibility and readability. ig86~. The vocabulary o/type. 1986. 170 SEBASTIAN CARTER Do we need so many neiv types? 1987. 173 GEORGE MACKIE Designing/or on enlightened publisher. ig88. 176 ADRIAN FRUTIGER Light and shadow - black and white. ig8g. 178 GREER ALLEN Library Exhibition catalogues. iggo. 180 MATTHEW CARTER Now we have mutable type. 1990. 182 AFTERWORD - THE BOOK AS OBJECT. I9g5 187.