The Graphie Latine Movement and the French Typography Manuel Sesma Prieto
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Hebrew Type Design in the Context of the Book Art Movement and New
Philipp Messner Hebrew Type Design in the Context of the Book Art Movement and New Typography "New Book Art" ("Neue Buchkunst") was the motto under which efforts were made, in the spirit of the English Arts and Crafts Movement, toward the revival of book and type design in turn-of-the-twentieth century Germany. This revival movement perceived itself as a reaction to the country's accelerated industrialization, especially since the founding of the Reich in 1871. The replacement of traditional craft by increasingly industrial production lines effected a variety of everyday consumer products, including the manufacturing of books. According to contemporary commentators this led to deterioration in the material and aesthetic quality of books. Similarly to other industrially manufactured products around the turn of the century, an expectation emerged for books to have a contemporary, functional, and materially sound form. This demand encompassed all aspects of the book, including printing types. Consequently, visual artists were now engaged to design typefaces. Early examples were still heavily influenced by Art Nouveau, but after World War I there was a turn to historical forms with a bias toward handwritten scripts. This was influenced largely by the English calligrapher and type designer Edward Johnston, who taught at the Central School of Arts and Crafts in London. His calligraphic method, which he based on old handwriting forms, became famous in Germany, in part thanks to the work of his pupil and translator, Anna Simons. Type design issues thus received a notably traditional treatment, defined above all by intensive engagement with historical forms. This tendency largely defined the personal styles of Franzisca Baruch and Henri Friedlaender. -
Univers Adrian Frutiger’S Most Prominent Typeface
Beyond the Univers Adrian Frutiger’s Most Prominent Typeface by Wifany Caudenly Beyond The Univers Wifany Caudenly [2A - F09DM0623] TABLE OF CONTENTS : Exploring the Univers 4 Adrian Frutiger 6 7 Deberny & Peignot 8 Univers Weights The Frutiger Numbering 10 System Identifying Characteristics 12 14 Anatomy Comparison The great stroke of luck in my life is to have “been blessed first with an artistic feeling for shapes and second with an easy grasp of The Universe of Univers technical processes and of mathematics. 16 ~Adrian Frutiger ” 2 3 u•ni•vers Adrian Frutiger H mVDu PT i 1954 E aj s N k g e u xq dD O sX h T Br K E h Q F b Sc Gy I NUq uH ag LWyF P t p i AZ k x h l Z o kRiz n X H FG N gM N S u B W S y UTz In 1957, The Swiss e e qK z a typographer Adrian Frutiger J r designed a revolutionary C Rp typeface called Univers. N vPo n c Its simple sans-serif grotesque dF c d hj letterforms are renowned X o R Q e L for its legibility and graphic unity. t E f V Endowed with extreme versatility, k m M mB Z N Univers fulfils its duty as a utilitarian ft n JA workhorse throughout the world. W t L U AG L l vr s 4 | exploring the univers U exploring the univers | 5 Frutiger Charles Peignot invit- Peignotopurchased So, from his early adrian ed Adrian Frutiger to the rights to Pho- sketches at the Zur- work at his company ton, theifirstiphoto- i ch o s ch o o l o f o r o t h e early life Deberny & Peignot typographyimachine appliediarts,oAdrian in 1952.oThere,owh in the United States Frutigerodeveloped hi- Adrian Frutiger was born May 24, 1928 in Unterseen, Switzerland. -
Logo Usage Color System Typography
LOGO & TYPOGRAPHY GUIDELINES Logo Usage Color System While each project may be unique, the logo should The City of Fargo logo consists of two primary colors, remain consistent. Keep it simple. Clean. And resist blue and black. The full-color version is the preferred the impulse to change it up. Even small changes can usage for all printed material or promotional items. devalue the strength of the City’s logo. However, do not print the full-color version over unacceptable background colors. For four-color offset printing, use the four-color Pantone equivalents. RGB COLOR BLACK values are provided for on-screen usage ONLY. The secondary color can be used when creating layouts. It is a brand extension to the primary blue and black. REVERSED B&W PRIMARY SECONDARY BLUE BLACK BLUE 2 PANTONE PANTONE PANTONE 3005 UP Process Black 295 UP CMYK CMYK CMYK 99 22 0 1 0 0 0 100 99 51 8 36 RGB RGB RGB MINIMUM CLEAR SPACE 0 125 213 35 31 32 0 78 125 Surround the logo with space. The minimum amount of space surrounding the logo must be equal to the height (x) of the “o.” The diagram below illustrates the area of minimum clear space required. Typography The font Gotham is used for all printed materials. Gotham is a clean, modern sans serif. Using one typeface ensures all visual communications are consistent. By incorporating different weights and treatments, a wide range of effects can be achieved while maintaining consistency across all communication and materials. Gotham Light Gotham Bold Gotham Light Italic Gotham Bold Italic Gotham Book Gotham Black Gotham Book Italic Gotham Black Italic Logo Taglines Gotham Medium Gotham Medium Italic The “Far More” tagline communicates the promise and position of the City and brand. -
John Howell for Books
John Howell for Books Muir Dawson’s Personal Library August 2013 John Howell for Books John Howell, member ABAA, ILAB, IOBA 5205 ½ Village Green, Los Angeles, CA 90016-5207 310 367-9720 www.johnhowellforbooks.com [email protected] THE FINE PRINT: All items offered subject to prior sale. Call or e-mail to reserve, or visit us at www.johnhowellforbooks.com. Check and PayPal payments preferred; credit cards accepted. Make checks payable to John Howell for Books. Paypal payments to: [email protected]. All items are guaranteed as described. Items may be returned within 10 days of receipt for any reason with prior notice to me. Prices quoted are in US Dollars. California residents will be charged applicable sales taxes. We request prepayment by new customers. Institutional requirements can be accomodated. Inquire for trade courtesies. Shipping and handling additional. All items shipped via insured USPS Mail. Expedited shipping available upon request at cost. Standard domestic shipping $ 5.00 for a typical octavo volume; additional items $ 2.00 each. Large or heavy items may require additional postage. We actively solitcit offers of books and ephemera to purchase, including estates, collections and consignments. Please inquire. A selection of books from Muir Dawson’s library. BOOK FAIRS: I will be showing at the following book fairs; passes available upon request: September 14, 2013 - Sacramento Antiquarian Book Fair October 5, 2013 - Los Angeles Printer’s Fair, Torrance CA October 12 and 13, 2013 - Seattle Antiquarian Book Fair John Howell for Books 3 1 AARON, William Metcalf. Italic Writing: A Concise Guide. New York: Transatlantic Arts, 1971. -
„Bitstream“ Fonts
Key to the „Bitstream“ Fonts The history of typefaces is the history of forgeries. One of the greatest forgers of the 20th century was Matthew Carter. The Bitstream website (http://www.myfonts.com) describes him as follows: Matthew Carter of United Kingdom. Born: 1937 Son of Harry Carter, Royal Designer for Industry, contemporary British type designer and ultimate craftsman, trained as a punchcutter at Enschedé by Paul Rädisch, responsible for Crosfield's typographic program in the early 1960s, Mergenthaler Linotype's house designer 1965-1981. Carter co-founded Bitstream with Mike Parker in 1981. In 1991 he left Bitstream to form Carter & Cone with Cherie Cone. In 1997 he was awarded the TDC Medal, the award from the Type Directors Club presented to those „who have made significant contributions to the life, art, and craft of typography“. Carter’s „significant contribution to the life, art, and craft of typography“ consisted of forging the Linotype typeface collection. Carter can be characterized as a split personality. On the one hand, he has designed several original typefaces. On the other hand, he has forged hundreds of fonts. The following lists reveal that ca. 90% of the „Bitstream“ fonts are forgeries of the fonts contained in the catalog „LinoTypeCollection 1987“ („Mergenthaler Type Library“), i.e. the „Bitstream“ fonts are „nefarious evil knock-off clones“ (Bruno Steinert) of fonts sold by Linotype in the mid-1980s.1 „L“ in the following lists denotes that the font is contained in the „LinoTypeCollection 1987“. In the mid-1980s, the Linotype library comprised hundreds of typefaces with a total of 1700 fonts. -
The Story of Perpetua
The Story of Perpetua 3 Tiffany Wardle March 10, 2000 2 4 Essay submitted in partial fulfillment of the requirements for the Master of Arts in Theory and History of Typography and Graphic Communication, University of Reading, 2000. This essay relates the origins of the typeface Perpetua and Felicity italic which were designed by Eric Gill and produced byThe Monotype Corporation.Although the type and the collaborators are well known, the story has had to be pieced together from a variety of sources—Gill’s and Morison’s own writings and biographical accounts.There are accounts similar to this, but none could be found that either takes this point of view, or goes into as great detail. In 1924, an essay directed towards the printers and type founders was calling for a new type for their time. Entitled ‘Towards An Ideal Type,’ Stanley Morison wrote it for the second volume of The Fleuron. In the closing statement there is an appeal for “some modern designer who knows his way along the old paths to fashion a fount of maximum homogeneity, that is to say, a type in which the uppercase, in spite of its much greater angularity and rigidity, accords with the great fellowship of colour and form with the rounder and more vivacious lowercase.”1 Two years later, in 1926, again Morison is requesting a “typography based not upon the needs and conventions of renaissance society but upon those of modern England.”2 Only two years previous had the Monotype Corporation assigned Stanley Morison as their Typographical Advisor. Once assigned he pursued what he later came to call his “programme of typographical design”3 with renewed vigour. -
To Download The
BRAND GUIDELINES CITY OF NEW BEDFORD BRAND GUIDELINES INTRO INTRODUCTION 4 You never get a 01 About the City of New Bedford’s brand 5 second chance to make CITY OF NEW BEDFORD 6 CNB Logo and usage 7 a first impression. 02 Color & variations 7 Clearspace & minimum sizes 8 Incorrect uses 9 CNB THE TYPOGRAPHY 10 Palatino Linotype 11 03 Open Sans 12 Placement of text over photos 13 CNB THE COLOR SYSTEM 14 04 Logo color palette 15 DESTINATION NEW BEDFORD 16 DNB The Logo & usage 17 05 Color & variations 17 Clearspace & minimum sizes 18 Incorrect uses 19 DNB THE COLOR SYSTEM 20 06 Logo color palette 21 SUITE FAMILY OF LOGOS 22 City of New Bedford, 23 07 Destination New Bedford and City initiative logo suite Contact Information 24 2 3 CITY OF NEW BEDFORD BRAND GUIDELINES About the brand A vibrant city brimming with culture, history, art, tourism and technology, the City of New Bedford is located on the southeastern coastline of Massachusetts. Since the 17th Century, New Bedford has been known as a city of firsts. We are proud to have been the “City that lit the world,” a major station of the Underground Railroad, and one of the largest producers of cotton yarns and textiles in the country. Today we are the #1 Fishing Port in America. A city born of and empowered by immigrants, we are proud that our diversity continues to help us “light the way” into the 21st Century. The vision for our brand springs from the roots of who we are and is intended to 01INTRODUCTION capture a colorful palette of people, history, and technology, to take pride in our diverse ABOUT THE CITY OF strengths, and to remind us that from our very inception, together we have been lighting NEW BEDFORD’S BRAND the way. -
Typographic Legibility: Delivering Your Message Effectively
Typographic Legibility: Delivering Your Message Effectively Mark Sableman Lawyers deliver most of their messages through words in print (on paper or screen), but usually they pay little attention to the typographic forms that convey their messages. Legal ty- pography probably gets less thought from lawyers than the se- lection of physical delivery services. In the days of the typewriter (manual, electric, or memo- ry), we churned out our briefs and letters in the standard font, commonly known as “Courier” for the name that IBM gave its standard typewriter font, a font in which (because of the me- chanical needs of typewriter keys) each letter took up exactly the same width. Once computer word processing became avail- able to lawyers, we looked for a standard and seemed to find it in “Times Roman,” the word-processing standard font derived from Stanley Morison’s famous 1929 design for the Times of London. When we needed to emphasize something, WE JUST SHOUTED IN THE WAY THAT SEEMED NATURAL IN TYPING, WITH ALL-CAPITAL LETTERS, BY LOCK- ING DOWN THE SHIFT KEY ON OUR KEYBOARDS. We gave up old ways slowly and grudgingly. On a typewriter, underlining was a substitute for the italics that the mechanical device didn’t offer — but plenty of lawyers stuck to underscor- 10 The Scribes Journal of Legal Writing 2016–2017 ing case names and words of emphasis, even after italics became available.1 Lawyers are so conservative that they are unlikely to change their typographic ways just because their ways are old- fashioned, outdated, or even somewhat ineffective in meeting their persuasive and expository goals. -
Graphic Standards – Durham
Graphic Standards Manual & Style Guide THE CITY OF DURHAM Produced by the Office of Public Affairs | Rev: March 2006 The City of Durham Graphic Standards Manual & Style Guide X Table of Contents 3 SEC TION I The Identity Design System 9 SEC TION II Operational Materials 23 SECTION III Advertising 25 SEC TION IV Signage and Promotional Materials 30 SEC TION V Glossary, Grammar and Reproduction Materials Section I : The Identity Design System 3 Introduction: The City of Durham Organizational Identity Program THE CITY OF DURHAM The City of Durham consists of many departments whose goals are to improve the quality of life in our community by delivering cost-effective, highly responsive services with integrity and friendliness. While delivery of these services is primary, equally important is how the City communicates the types of services that it provides to both its internal and external customers. To achieve this goal, the City has adopted an updated organizational identity program that results in a unified and cohesive image. This identity must be used when creating materials for the City of Durham. The City of Durham Organizational Identity In 1991, the City of Durham adopted a logo to represent City government. This logo is used citywide to reflect the organizational identity of the City. Graphic standards have been established for usage of the logo to serve as a guide to departments and offices and are outlined in this manual. ABOUT THE CITY’S LOGO The City of Durham flag unites our rich history with what promises to be a dynamic and prosperous future. -
Times New Roman História E Análise Do Tipo De Letra
Times New Roman História e análise do tipo de letra O tipo de letra Times New Roman foi "Times Roman" é o nome usado por criado para uso do jornal inglês The Times Linotype, e o nome que eles registraram of London, de onde herdou o nome. Esta como marca para o design nos EUA "Times família tipográfica foi criada para substituir a New Roman" foi, e ainda é, o nome usado Times Old Face, até então usada. pelo The Monotype Corporation. Durante a Segunda Guerra Mundial, a empresa Em 1929, o jornal contratou o tipógrafo Linotype, num espírito generoso de Stanley Morison da Monotype, uma criadora camaradagem, pediu o registo do nome de tipos britânica, para criar um novo tipo. "Times Roman" como seu, e não de Victor Lardent, um designer de publicidade Monotype de ou do The Times, recebendo o do Times, desenhou a letra e Morison dirigiu registro em 1945. o projeto, ficando, apesar disso, conhecido como o criador da Times New Roman. No final dos anos 1980, Monotype redesenhou a sua Times New Roman para Uma nota interessante para o ajustar exatamente as proporções e métrica desenvolvimento de Times New Roman da versão Adobe-Linotype de Times Roman. chega até nós nos dias de hoje. O hardware Monotype afirmou que sua nova versão era original para o tipo de letra - os "golpes" que melhor do que a versão Adobe-Linotype, ajudaram a criar os moldes para o tipo de casting - foram criados em conjunto pela Monotype Corporation e da Linotype Company, os dois principais fabricantes de máquinas de composição automáticos e equipamentos naquele momento. -
2 Newsletter.Indd
n 1954, Frutiger designed the ever popular type- German word ‘Mond’ for moon, more human quality, he would be able to turn Trending Men’s face Univers. Released in 1957, the sans-serif the name was rejected. Galaxy Avenir into a humanist typeface. Using the ‘O’ typeface was classifi ed to be neo-grotesque and and Universal were also consid- Transitional as a starting point, he based the entire alphabet ISwiss style. It was based on the Berthold Type ered, but fi nally, Univers, the on it, making the slightest adjustments in the Foundry’s Akzidenz-Grotesk of 1898. It was one French word for ‘universe’ Wardrobe Mixed horizontal and vertical stroke weights. of three typefaces that were based on this fami- was chosen by Charles Peignot. Avenir was given its name due to its Aft er many successful years, Frutiger de- ly of fonts. Th e other two being Folio and Neue Since Univers was designed translation in French as ‘future.’ Frutiger has signed the typeface Avenir in 1988, by Haas Grotesk, now widely known as Helvetica. based on varying weights and admitted that this was a conscious decision Linotype. Although Avenir was inspired Frutiger’s Univers earned him great distinction, widths, it was designed on an Medium as Futura was Latin for future. Although by geometric fonts like Erbar of 1922 by because it was one of the fi rst to be available in axis. Eventually, a diag ram of Get comfortable out of your comfort zone. Put together a new the two popular typefaces have the same Jakob Erbar and Futura of 1927 by Paul a variety of weights and styles with consistency, the original twenty-one styles look by just switching up fabrics & textures this fall and winter. -
The Typography of Law Reviews: a Typographic Survey of Legal Periodicals
The Typography of Law Reviews: A Typographic Survey of Legal Periodicals Ambrogino Giusti Submitted to Professor Penny A. Hazelton to fulfill course requirements for Current Issues in Law Librarianship, LIS 595, and to fulfill the graduation requirement of the Culminating Experience Project for MLIS University of Washington Information School Seattle, Washington May 30, 2016 Typefaces are the clothes words wear, and just as we make judgments about people by the clothes they wear, so we make judgments about the information we’re reading by the typefaces. - Caroline Archer1 Times New Roman is a workhorse font that’s been successful for a reason. Yet it’s an open question whether its longevity is attributable to its quality or merely its ubiquity. - Matthew Butterick2 Keywords fonts, law reviews, law journals, legal periodicals, legal publications, typefaces, typography 1 Sam McManis, What Your Font Choice Says About You, THE ROANOKE TIMES (Jan. 13, 2008), http://www.roa- noke.com/webmin/features/what-your-font-choice-says-about-you/article_44076b07-db52-585b-af72- 84dc4bc4c8e6.html. 2 Matthew Butterick, A Brief History of Times New Roman, in BUTTERICK’S PRACTICAL TYPOGRAPHY (2016), http://practi- caltypography.com/times-new-roman.html. Table of Contents 1.0 Introduction ............................................................................................................................................ 1 2.0 History of Typography ............................................................................................................................