Stop Planning Events and Start Designing Experiences! Copyright Glow Global Events 2020 3

AGENCY QUALIFICATIONS: HOW WE GOT GLOWING

Founded: 1998

Referral-Based Satisfaction: Glow thrives on both large and small projects via the benefit of word-of-mouth. When it comes to customer service, our staff puts the client first. We have increased productivity, improved service quality, and boosted customer satisfaction, loyalty, and retention.

Founder: Cheryl Gentry • Named 2019 and 2018 Top 500 People in Events (Bizbash) • 2018 Judge for American Airlines Platinum Awards • 2018 Food and Wine Festival Panelist (the future of Luxury Travel) • Named 2018 40 over 40 in Event Management (Senior Planners Industry Network) • Named 2017 Top Influential Women in Meetings (Smart Meetings Magazine) • Selected as a 2017/2018/2019 Mentor for New York City’s WE Initiative • 2017 Brava Award Winner, SmartCEO Magazine • 2017 Leading Women Entrepreneur

W/MBE: Certified Woman Minority Business Enterprise (WBENC, NYS, NYC)

Industry Leader and Awards: • 2020 Ranked No.145 Inc. 500, Fastest Growing Companies in America • 2019 Nominated MBDA/U.S. Department of Commerce, Minority Professional Services Firm of the year. • 2017 Top 200 Event Planning Websites and Blogs • 2013 Small Business Awards | New York Enterprise Report – Customer Service Award • 2009 Big Apple Award Best Corporate Event • 2008 International Special Event Society Esprit Award- Best Non-Profit Event

Her Big Idea featuring Cheryl 2017 Brava Award Winner Top People in Events 2019 BIZBASH The Economist Top People in Events 2018 (Cheryl Gentry Perspective) Gentry SmartCEO (Awards in July)

Initial Overview Research Develop Task line Mobile App Event website KEY ACTIVITES & CORE COMPETENCIES Create Timeline Online Email We’re not just event planners, but a flexible extension Reg Marketi ng Guest of your team. 1. Concept List Dev

Negotiate Ideation Event Tech Attendee, There's more to an effective meeting than meets Speaker & Talent the eye Vendor Mgmt Mgmt Printed Budget Material Reconciliation & Graphic 4. Post The 2. Event Planning & Security Glow Way Activation Coordination

ROI Food & Staffing Travel, Beverage Reporting Housing & Venue & Ground Production Site (show Selection mgmt.) Brand 3. The Ambassadors Experience Gift Bags & Promo Multi- Items Media Video AV Show Callers

White Décor, Glove Floral & Greeters & High Touch Design Check-in

WHAT SETS US APART…GLOW AND BEHOLD

Vision We are visionaries…customizing content and the opportunity to meet your needs. We realize that every detail contributes to our clients’ identity. We focus on the minutiae of every moment. We go so far as to mark a little line on the volume dial of the stereo because we know that the bass must be loud enough to pulse through every guest who walks in the door, yet soft enough so that no one has to scream.

Mission Be Excellent…In everything we do, we believe that events should be well executed. We focus on results. We stay on budget.

Business Approach We start with a deep dive into our clients event goals.

Visibility Transparent and proactive leadership.

Event Technology We’ve worked with all of the Event Management Software & tools on the market. We are experts in recommending the best solution for your needs. Providing solutions through integration and proprietary software.

Supplier Relations We have an extensive network and proven preferred supplier network.

Overall Cost Savings Measurable strategies for cost avoidance, hard dollar savings.

❑ RESEARCH ▪ Who we know ▪ We will get to know your business and customers and meet your strategic goals.

❑ RECONCILE ▪ What we know ▪ We will manage your cost, delivering the highest quality and in the most cost-efficient manner. ▪ We save you time, money and we handle your event professionally.

❑ REPORT ▪ How we know what we know ▪ Our post event reports are second to none, with extensive details to provide historical data. HOW WE WORK: GET GLOWING

The Real Magic is in the details.

Our team will work with you through each phase of planning your event, from budget reconciliation and control to the total execution.

We worry about everything…so you don’t have to. Our involvement ensures a smooth and professional orchestration that will guarantee the creative and professional integrity of your event. We combine innovative procedures with many years of experience in the event industry. And we deliver superior service.

In an ever-changing, fast-paced world, success is determined by good choices with lasting effects. Through consistent and predictable professionalism, we ensure exciting events.

1. We analyze your project and determine the best work-flow using easy to use project management tools. 2. We give you access to comment on our work in real-time, from any internet connection in the world. 3. We negotiate the best prices on your behalf. 4. We write your RFPs to submit to a variety of vendors. 5. We are proactive. 6. We communicate regularly and often via weekly calls. 11

AGENCY AFFILIATIONS AND CERTIFICATIONS

Stockholm Davos Frankfurt Sweden Nagoya Germany Berlin Switzerland Germany Japan

Cambridge UK London UK

United States Lisbon Los Angeles, Toronto Portugal Miami, New Canada York, Las Vegas, Chicago Paris France Dubai United Arab Emirates Los Cabos Kigali Rwanda Mexico

Dominican Hong Kong Republic China Caso De Campo

Port Louis Mauritius Cape Town South Africa 13

AGENCY EXPERTISE Event Management: 14 Conferences Meeting Planning Incentive Meetings Off-sites

Virtual Events At a time when we are all reshaping how we are bringing our communities together, our team will support you in two ways: transforming your live event into a virtual experience as well as creating a virtual event to activate your audience. Together, we will work with you to develop a compelling virtual program that will showcase your mission and brand on a global level.

- Audio Package - Video Package to include lower thirds - Broadcast

Special Events | Galas

From initial site selection to creative support and vendor management, Glow Global Events can help you execute small to large scale events (indoor & outdoor) sure to create memories for all present, handling all the details required for success including:

❑ Sponsor Relations ❑ Gift Bag Coordination ❑ Talent Relations ❑ Food & Beverage Selection

Event Website

We provide creative support and graphic design services, or we will work with your in-house team to develop the appropriate pagination and printed material checklist.

Talent & Celebrity Wrangling Influencer engagement

In an ever-changing, fast-paced world, success is determined by good choices with lasting effects. We strive to be the best choice for our clients. Through consistent and predictable professionalism, we ensure exciting PR campaigns. Because the media landscape is a constant evolution, consumers are now accessing their information from a wide variety of channels.

In today’s crowded media arena, Event PR plays a crucial role in positioning your company’s maximum visibility. We create and identify PR worthy events; we plan and promote the event and we stage promotions that lead up to the event and maximize event day media coverage.

We handle the following for your event:

❑ Celebrity Relations ❑ Red Carpet and Arrivals ❑ Press Coordination ❑ Product Placement

Event Marketing | Experiential | Partnerships

When every customer impression counts, Glow Global Events helps you form memorable and emotional connections between your brand and target market. We provide the creative and technical knowledge to create experiences that increase awareness, interaction and loyalty.

Whether it is a full-scale activation or a pop up installation, we plan every aspect of your brand engagement. We provide many production services for your event including:

❑ Conceptualizing and Creative Concepts ❑ Technical Production ❑ Live Event Production ❑ Brand Activation ❑ Product Demonstration ❑ Gift Bag Coordination

WRAPPED VEHICLE

Wrapped vehicle campaigns give brands the opportunity to showcase their creativity in a unique and mobile format. These programs are often paired with large-scale events, tours and/or street promotions. Whether it’s providing car service to attendees for an event, shuttling VIPs around in style, outfitting the interior as a pop-up shop or simply using the facade of the vehicle as a mobile billboard, these campaigns offer brands the chance to transform an everyday mode of transportation into a messaging opportunity.

BIKE CARTS

To add a bit of flair to an everyday sampling program, Glow Global Events can provide colorful bike carts, wrapped in the client’s imagery and messaging. Options for branding include all panels of the carts as well as the umbrella, and carts can store both refrigerated/frozen items as well as dry collateral/samples and premiums. Brand ambassadors can be staffed to man each cart, hitting up high traffic locations in the brand’s chosen market(s). Depending on the market, these programs can be executed guerrilla or in permitted locations for higher visibility.

PEDI-CABS

To attract the attention of urban city dwellers, Glow Global Events can provide branded Pedi-cab programs in major markets throughout the U.S. A fleet of Pedi-cabs can be wrapped in the client’s creative, with professional Pedi-cab drivers offering rides to SXSW attendees. Pedi-cab programs can be specifically tailored to a brand’s objectives – from custom branding on both the cabs and awnings to collateral distribution inside.

SEGWAYS

For mobile street promotion campaigns, we offer teams of brand ambassadors to travel throughout major markets on branded segways, giving clients the opportunity to creatively display their messaging while engaging consumers one-on-one.

PROJECTION MEDIA

Standard billboards just got a high-tech makeover, and we have a savvy in- house projection media team ready to conceptualize and execute a branding campaign with this state-of-the-art technology.

CHALK ART/POWER WASHING

For this program, we take a client’s brand messaging to the sidewalk via power washing.

Power washing blasts messages directly onto city sidewalks using high- pressure power washers and heavy-duty stencils. This form of advertising is a great way to spread brand awareness and buzz in an unexpected manner while remaining environmentally friendly.

SCOOTERS

A step up from traditional street promotions, we can provide custom branded scooters, complete with billboard trailers and teams of brand ambassadors. These teams can be staffed and cruise around select markets throughout the day while making stops at high traffic locations to engage pedestrians and pass out premiums or client-provided collateral. 23

Fashion Show Production

Glow Global Events specializes in exciting, theme-driven fashion events for designers, retailers and charitable organizations. Whether it is a full-scale fashion show or a simple informal show, we plan every aspect of your event. We provide many production services for your fashion show including:

❑ Conceptualizing and Creative Concepts ❑ Technical Production ❑ Creative Production ❑ Front of House/Seating ❑ Backstage Management ❑ Credentials Coordination ❑ Gift Bag Coordination 24

PORTFOLIO 25 VIRTUAL GALA This event is held annually at the Museum of Natural History kicking off the United Nations General Assembly Week. Typically $750,000 is raised. In 2020 as a virtual event $900,000 was raised. CLIENT: THE AFRICA- AMERICA INSTITUTE STREAMED LIVE VIA YOUTUBE https://youtu.be/tnWfhPOIj9E GLOW MANAGED THE FULL EVENT PLANNING AND PRODUCTION INCLUDED MOTION GRAPHIC PACKAGE- Honorees Included: 26 -LOWER 3RD TITLES His Excellency President MackySall, Republic of Senegal -COUNTDOWN TIMER FOR 10 MINUTES H.E. MahamadouIssoufou, President of the Republic of Niger Issa Rae, Actress, Writer & Producer Sherrilyn Ifill, President and Director-Counsel, NAACP VIRTUAL TALK FUNDRAISER

CLIENT: THE BLUE BOY FOUNDATION -LIVE STREAMED VIA YOUTUBE -GLOW MANAGED LIVE BROADCAST RAISED $540,000 AND AN ADDITIONAL $820 UTILIZING THE YOUTUBE DONATE BUTTON

261,504 VIEWS

HTTPS://WWW.YOUTUBE.COM/WATCH?V=QWOGEDE42SW&T=327S

27 Client: Commission on Human Rights Event: Salary History Campaign Location: New York (Staten Island, the Bronx, Queens, Brooklyn)

Scope: Glow Global Events managed a city-wide street campaign to promote the new Salary History Law. The law states that employers can not request the salary history of any applicant to ensure that all potential employees are paid based on their qualifications.

Glow Global Events created and executed a strategic plan to distribute 350 posters to each borough of New York.

Results [Glow and Behold]: Businesses were canvassed throughout the campaign. There was a total of 361 businesses canvassed within 20 zip codes. Through Glow's client network, we facilitated a partnership with Housing Works to canvas 14 of their locations (both corporate offices and thrift stores). 29

Client: United Way of New York City Results [Glow and Behold]: The Power of Women raised more than $1 million dollars. Event: Power of Women to Make A Difference Luncheon The Power of the Purse online auction garnered more than $100,000 in sales. Louis Location: Ziegfeld Ballroom, New York Vuitton was the purse sponsor. Glow managed the full event management, experiential engagement and 550 guests attended. planning. 30

Client: Shiseido Results [Glow and Behold]: The power to bring out the natural beauty from within. This Event: The Ultima Evening consumer event introduced their ULTIMUNE line displayed in the center under the Location: New York tree. Glow managed the NY design, logistics and planning. 250 guests and influencers were invited. 31

Client: Ashley Stewart Stores Community Foundation The Ashley Stewart Stores Community Foundation celebrated its First Annual Event: Benefit Gala “ Back to Harlem” Benefit Gala “Back to Harlem” with a star studded soiree at Harlem’s World Location: Apollo Theater, Harlem, New York, USA Famous Apollo Theater, New York. Three worthy organizations were honored with 1,000 Attendees charitable contributions raised by this event; Dress for Success, The Thurgood Marshall Scholarship Fund and The Boys Choir of Harlem. Glow handled the after-event logistics and event PR Results [Glow and Behold]: Glow secured and applied for a series of difficult city street permits, which enabled us to block-off a New York City street and install a custom tent in Harlem. 32

Client: Urban Resource Institute Results [Glow and Behold]: This event and awards ceremony brought together Event: Annual Fall Gala leaders from the business, non-profit, entertainment, and animal welfare Location: New York City communities to help raise awareness for domestic violence. Glow managed the entire gala planning and logistics. We partnered with Purina to sponsor. URI is the largest shelter in New York State where victims of domestic violence can bring their pets. 33

The Summit was designed to move from insights to action where leaders from diverse regions, sectors and backgrounds can share and learn about effective solutions for strengthening in collaboration, through panel discussions and intralocal entrepreneurship ecosystems. Building on the recommendations set forth in the Accelerating Entrepreneurship in Africa report issued by Omidyar Network sessions, the goal is to enable the understanding and application of practical approaches to advancing Africa's entrepreneur economy so that we, together, can drive greater prosperity.

Client: Omidyar Network Results [Glow and Behold]: In addition to the logistics and event management, Event: African Entrepreneurship Summit we saved the client 38% in expenses on accommodations and F&B costs by Location: Belle Mare, Mauritius negotiating full-board rate, which included breakfast, lunch and dinner. We also 100 Attendees partnered with the Rwandan Tourism board and the Transportation Security Administration (TSA) to ensure smooth arrival and departures to/from Kigali. Glow managed the entire conference logistics and planning. The TSA worked with us to get our US based attendees Global Entry Application expediated at 15% savings on application fees. Using our processes we saved attendees over 4 hours of total travel. 34

The event theme was “The Changing of the Guard?” because it focused on the most pressing global questions of our time, such as economic inequality and financial instability, all set against the backdrop of Asia’s rising importance in the world. The conference was co-sponsored by INET’s partners at the Fung Global Institute and the Centre for International Governance Innovation.

Client: Institute for New Economic Thinking Results [Glow and Behold]: We were able to save the client 46% in air travel by Event: Annual Conference partnering with Cathay Pacific to fly attendees into town. We facilitated and Location: Intercontinental, Hong Kong, China negotiated with Cathay Pacific to offset the cost of airline tickets for our more 1500 Attendees than 700 global attendees. Cathay Pacific offered discounts on airline tickets including upgrading One World Alliance members. Glow managed the entire conference and logistics. 35

We designed co-creation labs to produce a different kind of summit. This event allowed attendees to co- create; whether a song, dance performance, poem or photography a session with industry leaders and influencers.

Client: Malik Yoba, iconic32 Results [Glow and Behold]: This first-time event, attracted more than 500 Event: iconinc32 Pop Culture Summit attendees. In addition to full event management and logistics that Glow Location: New York provided, we were able to confirm Kind Snacks to host the morning Yoga and 525 attendees Meditation Session. As they were launching a new breakfast bar, they hosted Glow manage the event production, conference planning and logistics. our breakfast as well, thereby reducing our overall F&B budget by 29%. Celebrity speakers included Jesse Smollett, Hill Harper and Kyra Sedgwick. 36

Client: FIFA Glow was hired In honor of the FIFA World Cup Final Draw announcement and the US Event: US FIFA Collection Launch launch of the new FIFA Collections brand of apparel and accessories, We decided that Location: South African Consulate, New York, New York, USA the South African Consulate would be the best location. After numerous calls to the 300 Attendees Consulate to host us, we convinced the Consular to partner with us on the event. Glow managed event production, attendee management, sponsorship and talent Unfortunately the only space to hold our group was the conference room. We soon management. decided that we would need to transform the space. Using chocolate silk to line the walls, we also wanted the space to feel like a lounge. Even though the renowned chef Results [Glow and Behold]: By leveraging our relationships with sponsors, Glow reduced the overall expenses by 42% with sponsors that we bought onboard, such as Marcus Samuelsson is not South African, we ask him to prepare an African based FUNDI, Marcus Samuelsson’s Paris Commune restaurant and Vodacom. menu of delicious aperitifs. We researched South African wines and found the FUNDI brand. Fundi supports a job creation and skills development initiative in South Africa, with profits from all sales going towards the training of 2010 wine stewards ahead of the Football World Cup. 37

Client: Allianz Life Insurance Results [Glow and Behold]: Allianz Multicultural University conference took place in Event: Multicultural University Las Vegas, NV. It’s to projected to be the nations largest multicultural conference Location: MGM Grand, Las Vegas, Nevada, USA where financial professionals come together to build and strengthen relationships (ISES Big Apple Awards Nominee for Best Corporate Event) while learning from top professionals in the industry. 38

Client: Crown Royal Results [Glow and Behold]: Crown Royal All Star Cocktail Party featuring Event: NBA All-Star Weekend Playboy Playmates and Crown Royal Barbershop Lounge with “Barber to Location: The Palm Hotel, Las Vegas, Nevada, USA the Stars” Julian Payne. In attendance were Terrell Owens, Amani Toomer and comedian Kat Williams among others.

Playboy Playmates, Miss May 2006 Alison Waite , Miss March 2006, Monica Leigh, Miss January 2002, Nicole Narain, Miss July 2005, Qiana Chase, Miss November 2005, Raquel Gibson, Miss June 2004, Hiromi Oshima mingled with the high profile attendees.

Legendary DJ Biz Markie was on the 1 & 2’s , providing top notch entertainment. 39

Client: Institute for New Economic Thinking About 300 scholars, students, journalists, and policy makers convened in the eye of the Event: Annual Conference European economic hurricane to reconsider conventional economic thinking. The Location: Axica Kongress, Berlin, Germany challenges posed by inequality, unemployment, climate change, and global financial 1200 Attendees disarray call for new economic thinking that is open, credible, and relevant in the current world; that offers vision amid uncertainty, and that fosters cooperation where there is Glow managed the entire conference and logistics. fragmentation.

Glowing Results: By using Glow’s extensive network of locations, we were able to source venues such as Hotel Adlon, the Ministry of Finance, Frank Gehry-designed Axica Bank and Mercator Stiftung, which merged old world opulence with fresh modern design. 40

Client: iMentor More than 700 of iMentor’s supporters and mentor-mentee pairs attended the Event: 10th Anniversary Gala Gala to celebrate the organization’s first 10 years of accomplishments and set the Location: Cipriani 42nd Street, New York, New York, USA stage for the next 10 years. This event honored iMentor’s founder and Board Chair Glow managed the entire conference and logistics. John A. Griffin of Blue Ridge Capital, as well as raised $3.8 million dollars.

Results [Glow and Behold]: Glow saved the client 33% in expenses, although the guest list increased from 400 to 700 in just 2 weeks. The budget stayed the same by repurposing the centerpieces and the menu. 41

Client: Institute for New Economic Thinking Launched in October 2009 with a $50 million dollar pledge from George Soros, Event: Annual Conference the Institute for New Economic Thinking promotes changes in economic theory Location: King’s College, Cambridge, United Kingdom and practice through conferences, grants and education initiatives. 700 Attendees The Institute embraces the professional responsibility to think beyond the Glow managed the entire conference and logistics. inadequate methods and models of the world’s financial infrastructures and will Results [Glow and Behold]: Due to Glow’s negotiating skills we asked for and support the creation of new paradigms in the understanding of economic received permission to have our session’s photographed and recorded. The processes. Cambridge Dining Hall had never been photographed before. In addition, we contacted the chef to prepare the Queens’ menu from Cambridge University’s 800th Anniversary. 42

Client: GMHC Results [Glow and Behold]: Gay Men’s Health Crisis (GMHC) hosted Savor, Event: Savor celebrating the outstanding culinary talents of some of New York’s finest French Location: Skylight Studios, New York, New York, USA Chefs. Savor offered a deliciously decadent four-course French-themed dinner Glow managed speaker coordination and event PR. prepared by all-star chefs. Hosted by Bravo TV’s Top Chef and Queer Eye for the Straight Guy’s Ted Allen, this year’s chefs included Galen Zamarra of Mas (Farmhouse), Victoria Love of the Water Club, Jason Hicks of Orsay, and Tony Aiazzi of Aureol. Kathryn Erbe of NBC's Law and Order: Criminal Intent and Jay Manuel of America's Next Top Model were in attendance. 43

Client: Thurgood Marshall College Fund Results [Glow and Behold]: Academy Award Winner and Golden Globe nominated Terrence Howard, served Event: 20th Anniversary Awards Dinner Gala as the host of TMCF’s 20th Anniversary Awards Dinner Gala . The Thurgood Marshall College Fund’s Location: The Sheraton, New York, New York, USA Awards Dinner Gala is an annual event where the organization bestows its highest honors to individuals Glow managed talent relations and event PR. who embody the legacy of Thurgood Marshall through their commitment to the Fund and its mission. 44

Client: Shiseido Results [Glow and Behold]: 5S was created as a brand that appeals to the Event: 5S Launch senses. We built experiences around the five senses. Private seating pods Location: New York & LA were in the center of the room. We engage attendees through their senses. Glow managed the NY event design, logistics and planning. We commissioned Sight –guests were blind-folded; Hear – guests asked to put on headphones, Karim Rashid to design the bottle. then were asked them to Taste samples which included various foods with notes from the fragrance; Touch, guests hands were placed in bowls with different items. Smell – the final experience was the perfume dabbed behind their ears. 45

Client: World Diversity Leadership The World Diversity Leadership Summit (WDLS) 3-day Summit, hosted diversity Event: World Diversity Leadership Summit leaders from all over the world and addressed the key diversity challenges, trends Multiple Locations: and opportunities facing multinational corporations. United Nations Headquarters Harvard Club of New York City Nasdaq Market Site This Summit explored innovative global diversity solutions. New York, New York, USA Glow Global Events had Mayor Michael Bloomberg proclaim July 9th as World Diversity Leadership Day. As a result, WDLS founder, Doug Freeman, along with Results [Glow and Behold]: Exceeded attendance goals by 40% thereby adding sponsors rang the closing bell of NASDAQ on July 9th. venues. While the attendee numbers increased, we also solicited more sponsors and increased corporate sponsorship by 60%. 46

Client: Georgetown College Results [Glow and Behold]: A “Celebration of Diversity” dinner at the Art Institute of Event: Celebration of Diversity Chicago was a historic coming together of alumni of Georgetown College (KY) and Bishop Location: The Chicago Art Institute, Chicago, Illinois, USA College (TX). Glow management the entire conference and logistics. The first-time event focused on the unique partnership between Georgetown College and Bishop College alumni; their successful efforts in renewing the spirit of Bishop College; and the recent creation of the Bishop Scholars Program. Georgetown College also unveiled the architectural model and renderings of the new Bishop College Center with the hope of breaking ground in the spring of 2009. Glowing References…

TOBEKA GREEN LESLEIGH IRISH UNDERWOOD DR. WILLIAM CROUCH President and CEO SVP, Chief Marketing Officer Past President, Georgetown College 202.833.2220 212.251.2461 919.435.7309

Client: United Way of New York City Client: Georgetown College Client: National Black Child Development Institute Event: Power Of Women Luncheon Event: Champions of Diversity Event: National Child Development Week Location: Ziegfeld Ballroom Location: The Art Institute of Location: Virtual Chicago Scope: Full event logistics, talent Scope: Full virtual event management, speaker & wrangling and sponsorship talent coordination, registration management. management Glow and Behold:“ I hired Glow Global Events to assist Georgetown Glow and Behold: “We wouldn’t have been able to Glow and Behold: “Cheryl and her do it without the team at Glow. Cheryl’s strong College in our efforts to be a team are handling our Luncheon, and national model in diversity on leadership skills helped us achieve a highly helping me take it to the next level.” successful Salute to Achievement gala.” college campuses. It was an exceptional decision on my part. Glow Global Events is a firm that delivers more than it promises. Their attention to details is exceptional. Every aspect of every project is also done with the highest integrity.” Let one of our Glow Getters, plan your next event. Please call us at 212.600.0324 or Tell Us More About Your Event by clicking the link.