30 October 2008
week 44
The decision How RTL Group’s channels cover the US elections
United Kingdom France Fiver secures rights for Groupe M6 and SPI conclude reality competition intertrade agreement Germany Hungary Mediengruppe RTL RTL Klub’s Jungle show proofs Deutschland to cover to be a hit handball World Cup COVER: Montage with John McCain and Barack Obama he decision 2 week 44 the RTL Group intranet
The US elections in full On 4 November, citizens of the United States of America will vote in a new president. TV chan- nels, radio stations and websites from all over Europe report intensively about this major event in world poltics. The White house Germany - 23 October 2008
From Germany to France, Belgium and the International Herald Tribune, the American United Kingdom – across Europe, discussion of Embassy and featuring leading politicians, world politics is dominated by a single topic such as Foreign Minister Bernard Kouchner. M6 right now: the US elections. Many channels broadcast an edition of its Magazine 66 have been covering the campaigns and are Minutes to the US Elections. Five dedicated a now anticipating the final showdown. special section of their News to the elections Accordingly, RTL Group companies are gearing and has set up a blog named How America up to provide the best possible coverage for works, in which their correspondent Jonathan their viewers. Samuels reports on a regular basis about diffe- rent jobs he took up during his journey. In In Germany RTL Television has teamed up with Belgium, TV channel RTL-TVI, radio station Bel the N-TV news channel to provide a live broad- RTL and website rtlinfo.be teamed up. Their cast from New York with RTL Television’s edi- reports are “road movies”, crisscrossing the tor-in-chief Peter Kloeppel and N-TV’s United States and giving the Belgian public a Christoph Teuner. The broadcast is accompa- snapshot of American society and a chance to nied by exclusive documentaries on both RTL learn more about a fascinating country going Television and N-TV. In the Netherlands, through an important time in its his history. And RTL 4’s coverage began this week with the first in Luxembourg, RTL Télé Lëtzebuerg will follow episode of Rick’s Road Trip on Monday. The show features RTL Nieuws anchor Rick Nieman visiting and interviewing Dutch celebrities cur- rently living in California, such as movie direc- tor Paul Verhoeven and writer Leon de Winter. On Election Day itself, RTL 4 will broadcast a live show with segments from New York. Before the “night of agonising suspense”, RTL Radio in France aired three special programming, one being L'Autre Amérique, a report that challenge preconceived notions about the US. Six special correspondents are already on location, at the candidates’ headquarters but also in Kenya, in the village where some of Obama’s family lives. Without a doubt, the high point will be the elec- tion night with a nine hours thirty programme: RTL, La Nuit Américaine. A morning meeting has already been arranged at the Grand Hôtel Intercontinental in Paris in partnership with the Peter Kloeppel in Las Vegas 3 week 44 the RTL Group intranet
the election in two states: Illinois, Obama’s homestate, and the swing state Wisconsin, home to a significant number of immigrants from Luxembourg. RTL Newmedia has set up a special internet page containing a countdown up to D-Day where users can access portraits of the candidates, an overview of the US elec- toral system as well as related radio and TV content on the latest developments.
Backstage spoke to several correspondents and executives who are extensively involved in the coverage about the upcoming elections.
Jean-Pierre Martin, RTL-TVI’s special correspondent for the US elections and his cameraman Samuel Lerate (right) mind: a street in Atlanta where, out of a hun- dred houses, eighty had been boarded up after their owners defaulted on their loans and were kicked out. That image of a deserted street speaks for itself. I’m not just talking about the poor parts of town, but also opulent homes, beautiful houses with columns out front and middle-class owners. Another powerful moment was when I met a Wall Street trader who had just been laid off. He was walking down Broadway holding a sign that read: “MIT graduate looking for work”. He had tears in his eyes while we talked. I was incredibly moved by his despair. I was deeply touched by these images; they show us that this crisis marks a turning point in history. It is clearly one of the Guy Weber, Head of news at RTL Télé Lëtzebuerg and the key issues in this election. Luxembourg network’s special correspondent in the US What do you think is the most decisive topic What do you think is the major difference to for the voters? European election campaigns?
Guy Weber from RTL Télé Lëtzebuerg: In Jacques Esnous, News Director from RTL view of the housing crisis and its effects on the Radio France, says: I was a young journalist in financial world (and on the economy in gene- 1980 and I still remember my surprise when I ral), the results of the 2008 election will proba- saw a map of the US with all the red-coloured bly not be decided by moral issues (abortion, states representing those won by the homosexual marriage, family values) nor inter- Republicans and Ronald Reagan crowned pre- national affairs (the war in Iraq or Afghanistan), sident of the United States. To my very rational, but rather by economic issues. very French mind, it seemed inconceivable that an actor could become president of the world's Jean-Pierre Martin from RTL Belgium sees leading superpower. the financial crisis as a key topic as well and tells about a rather moving experience he had Jonathan Samuels, Five’s chief correspon- while travelling the US: It was only when I arri- dent: Without a doubt the biggest difference is ved that the sheer scope of the crisis hit me. the amount of time dedicated to the US elec- One very powerful image is burned into my tion. In Britain our politicians have just one
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month of campaigning but in the US campaigning starts two years before the actual election. From the caucuses to the primaries to the campaign trail the election goes on for months. In the UK the whole exercise costs about forty million pounds, in the US it costs more than 1 billion dollars.
Jean-Pierre Martin: Well, another major theme in the election – and Luc Marteling, Editor-in-chief of RTL Jonathan Samuels, one which is underestimated in NewMedia, the Internet and mobile Five's chief correspondent Europe – is the race issue. Within activities of RTL Luxembourg voters. People are more inclined the hidden confines of a polling booth, will a to rely on the democrats and Obama to solve white man really vote for a black candidate? the economic crisis. Seen in this way, it played That is a very taboo question and the law is right into his hands. stringent when it comes to expressions of racism, so nobody is going to say they’re not Jonathan Samuels mentioned another voting for Obama because of the colour of his impressive topic: I think the most striking skin. And what about us: Would the people of thing for me, having been in America for the last Belgium or France be prepared to vote in a two weeks, is just how unpopular the current black president? Bush administration is. So many people I have spoken to, both Republican and Democrat, Jacques Esnous also talks about ‘race’ being have said they are desperate for change. That a topic in the election. Asked about the most is in Obama’s favour because he has based his striking moment of this election he says: As a whole campaign around the theme of time for journalist, but also as a human being, the most change. For John McCain things are harder – important event was when the Democratic he has to distance himself from Bush without National Convention voted for Obama. For the doing so explicitly. first time ever, a black man is in a position to be elected president of the United States. Finally Backstage asked the experts about the role the media played during the cam- Luc Marteling, editor-in-chief of RTL paign – and which media was the leading NewMedia in Luxembourg, agrees: The victory one in their opinion. of Barack Obama over Hillary Clinton was for me the “event” of this election campaign, but Jonathan Samuels: Americans I met on my also the choice of Sarah Palin as McCain’s run- two weeks travelling took a lot of interest in the ning mate, although this has turned out to be a televised presidential debates, three this year. disadvantage for him rather than an asset – an They love to watch a candidate slip up, make a extravagance for which he is probably going to fool of himself or throw a damaging dagger with pay dearly. a clever verbal putdown. Likewise the big sit- down interviews can trigger interesting covera- Peter Kloeppel, editor-in-chief of RTL ge and debate. When Sarah Palin was grilled Television and RTL Aktuell anchor, also cites by Katie Couric on CBS she was evidently Palin’s nomination: one of the biggest surprises somewhat out of her depth, especially on was the nomination of Sarah Palin as the foreign affairs, and that was pounced on by the Republican vice presidential candidate. At first media. glance, it looked like a winning move. Today, most Republicans would probably agree that Guy Weber agrees: Of course, television plays the party allowed itself to be swayed in the a big role in the United States. I need only to wrong direction by strategists. Of course it was mention the impact the televised debates bet- especially important for Barack Obama that the ween the two candidates had on the media economic crisis hit at a time when he really landscape. If television can even consider needed a jumpstart to boost his image among changing its programming prior to a major 5 week 44 the RTL Group intranet
sporting event for a long televised spot by a that the election campaign headquarters of all candidate (Barack Obama, to be specific), it German parties are paying very close attention means television still wields a certain power in to what’s been happening in America. the United States (and has done so since the Kennedy era). The Internet is certainly gaining Jacques Esnous prefers not to focus on just ground, but perhaps not enough to decide the one medium: All of the mass media are impor- election this time around. At least that’s what I tant, including direct marketing. Americans still think. do a lot of phone follow-up, but television takes priority. It has a showy side that the other Peter Kloeppel, feels that the Internet has gai- media simply cannot match. That’s why Barack ned a lot of power during the last campaign: Obama bought 30 minutes of airtime in three the Internet allows you to reach voters who networks just before the final of the world might not be reached at all via other media or series, one of the sport events the most wat- traditional election campaigning. I can imagine ched by American viewers.
Peter Kloeppel, RTL Television’s Jacques Esnous, News Director of RTL Radio France editor-in-chief and anchor of RTL Aktuell
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RTL Group TV and radio coverage of the US elections (a selection):
RTL Television, Germany: 3 November 22:15 Documentary: Amerika zwischen Angst und Aufbruch. Peter Kloeppel unterwegs in einem zerrissenen Land
5 November 00:35 News Spezial – Amerika wählt: joint special report by RTL and N-TV live from New York with Christoph Teuner and Peter Kloeppel
N-TV, Germany: 4 November 16:25 Documentary: Amerika wählt: Der Kampf ums Weiße Haus by Christian Wilp 17.15 News Spezial – Amerika wählt 22.00 Special Edition of Heiner Bremer – Unter den Linden 1 live N-TV, RTL and CNN’s Election Party in Berlin 23.00 News Spezial – Amerika wählt with Christoph Teuner live from New York
5 November 00.30 News Spezial – Amerika wählt: combined special report from RTL and N-TV live from New York with Christoph Teuner and Peter Kloeppel 06.00 News Spezial – Amerika wählt with Ulrich von der Osten live from New York / inclu- ding Wahl-Frühstück with Heiner Bremer
RTL Radio, France 5 November 00:00 RTL La Nuit Américaine with live reports from the election 05:00 RTL Petit Matin goes American 07:00 RTL Matin in partnership with the International Herald Tribune, discussion of first results
RTL 4, The Netherlands 4 November 22:30 Special reports with live connections to New York
5 November 06:00 Breakfast Bulletin with Suzanne Bosman reflecting on the result of the elections
RTL-TVI, Belgium 30 October 19:45 Tout s’explique covers the election in detail
6 November 19:45 Tout s’explique explains the Air Force One
Five, United Kingdom Daily: special How America Works feature as part of Five News
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Reality competition Fiver has acquired the rights to Stylista, the latest US reality show from the producers of America’s Next Top Model and Project Runway, as well as the free digital terrestrial television rights in the UK to Step It Up & Dance. Stylista United Kingdom - 24 October 2008
In the eight-part series Stylista shot in New much-anticipated addition to the Fiver schedu- York, eleven budding fashion enthusiasts are le. It is fantastic to be working with CBS given the chance of a lifetime to vie for a much- Paramount again on such a glossy and quality coveted editorial job with Elle magazine. The show.” competitors will work as assistants to Elle’s Fashion News Director Anne Slowey, the tough Step It Up & Dance is a reality competition but well-respected fashion icon. Each episode, series which challenges twelve high-stepping the recruits will carry out an assistant task and hopefuls from around the US as they learn a fashion editorial assignment. And each week, exactly what it takes to make it big in the cut- in consultation with Elle’s Creative Director, Joe throat dance industry. Presented by actress Zee, Anne will fire one person, until the last and dancer Elizabeth Berkley and Jerry assistant standing gets promoted to the cove- Mitchell, the series puts the dancers through a ted real-life job opportunity. The grand prize is gruelling set of tasks each week as they master to the value of USD 100,000, and includes a every conceivable dance style, from ballet and paid editorial position at Elle magazine, the ballroom to Broadway and burlesque. As the lease on an apartment in Manhattan for a year, competition gets fierce and contestants are eli- and an annual clothing allowance at the high minated each week, only one person will get street store H&M. the final “call back” and the chance to perform for the winning the prize of USD 100,000. Director of Programmes for Fiver and Five US, Hannah Barnes, said: “Stylista comes with Both series are planned to be shown on Fiver in superb credentials, and is an exciting and 2009.
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The fascination of handball Mediengruppe RTL Deutschland has acquired the exclusive Free TV rights to the 2009 Handball World Cup. During the 2007 Handball World Cup in Bremen (Germany) Germany - 27 October 2008
IP Deutschland took a closer look at sport German national team. In addition, every mor- events: the latest Sport+Markt Institute survey ning the Sport Spezial – Handball Frühstück will on sports sponsorship involved interviews with provide hourly background reports, interviews more than 1,000 sports enthusiasts aged 14 to and analyses. 65 years. The results show that handball is very popular among respondents. Small wonder: From 16 January to 1 February handball has become enormously popular in 2009, all handball matches Germany since the 2007 handball World Cup. A involving the German look at the recent past shows just how power- team, as well as the final, fully the appeal of handball has grown: in 2006, will be available as live- only 14 per cent of Germans said they were stream videos on rtl.de. interested in the sport. Today, the figure is 23 Both rtl.de and visit per cent, which translates to approx. 11 million sport.de will run a handball enthusiasts in Germany. Handball has Handball World Cup www.ip-deutschland.de/ thus already surpassed perennial favourites like special. Clipfish.de will handball track and field, and its scores are over 50 per feature a separate cent above those of the now scandal-ridden Handball World Cup chan- sport of cycling. nel, and n-tv.de will serve up a three-week special with During the Handball World Cup from 16 the latest summary tables and January to 1 February 2009, RTL Television’s news stories related to the handball tour- viewers will be treated to live broadcasts of all nament. matches featuring the German side, plus the final, including comprehensive advance and The RTL Mobil portal treats handball fans to an follow-up coverage. The matches are schedu- extensive mobile handball special featuring a led to be broadcast during access prime time. live ticker, user voting, mobile downloads, team portraits and a quiz. Meanwhile, N-TV will offer a unique service cal- led Sport Spezial. The news channel will report directly from Croatia and provide match sum- maries after each encounter played by the
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Promoting independent and diversified production On 22 October, the Union of Independent Producers (SPI) and Groupe M6 concluded an intertrade agreement to reform the relations between producers and broadcas- ters, as wished by Christine Albanel, French Minister of Culture and Communication. France - 27 October 2008
The members of the SPI, who attach utmost This agreement allows the preservation of the importance both to the diversity and indepen- diversity of programmes offered to the French dence of programmes produce a large number public by not making prevail a given genre over of works of very different genres ranging from another. It is to guarantee the preservation of art and essay documentaries to live shows as the wealth of French audiovisual creation, thus well as theatrical and television films. The SPI respecting the specific identity of the broad- which represents 370 independent producers, casters. This agreement also restates the is the only union which is active both in the necessity of independent and diversified crea- fields of theatrical and audiovisual production. tion. The agreement stipulates that M6 undertakes to maintain its level of contribution to audiovi- sual production in accordance with its commit- ments to invest in French production as agreed in 2007, namely: