The Next 10 Years
PRINT MAGAZINE TO BE SONALI DE RYCKER SHAKIL KHAN PHIL LIBIN FABRICE GRINDA DISTRIBUTED AT LEWEB 2013 ON THE FUTURE ON THE FUTURE ON THE 100-YEAR- ON REASONS OF FINTECH, OF MONEY OLD START-UP FOR OPTIMISM DECEMBER 10-12, 2013 E-COMMERCE AND DIGITAL MEDIA WWW.INFORMILO.COM THE NEXT 10 YEARS be made on demand at the local level, why do we need retail stores or ware- houses? asks Jeremiah Owyang, Chief Catalyst at Crowd Companies. Some stores will mainly be used as a source of building block materials by consumers who make their own products in ad- joining labs. Others will become a kind of 21st-century version of photocopy shops, pumping out a specified number of widgets on demand instead of bound reports or marketing literature. • The lines between offline and online shopping will blur even further, pre- dicts Sonali de Rycker, a general part- ner at Accel Partners in London. Mer- chandise and promotions will not only be consistent across all retail channels, adapting to consumers who want to use different channels simultaneously, the offers will be personalized according to a specific consumer’s purchase pat- terns, social network affinities, website visits, loyalty programs, and other data- mining techniques. • Affordable humanoid robots that can do useful things will start appearing in homes as early as 2014, promises Bruno Maisonnier, CEO and founder of France’s Aldebaran Robotics. • Every company in the future will be a software company because software will be the biggest asset needed to at- tract and retain customers, says For- rester Research CEO George Colony.
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