SW2 – Sample E-Commerce Site

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SW2 – Sample E-Commerce Site 1. NAME/ LOGO 2. DESCRIPTION OLX is an Argentinian global online marketplace, operating in 45 countries, and is the largest online classified ads company in India, Brazil, Pakistan, Poland[1], Portugal and Ukraine . It was founded by Fabrice Grinda in 2006. Fabrice Grinda and Alec Oxenford founded the company as a Craigslist alternative for the world outside of the United States.[1] South African media group Naspers, acquired a majority of OLX in 2010 and 95% of the company in 2014. Mariel R. Ologar Page 1 of 4 November 21, 2017 PRODUCTS AND SERVICES : CATEGORIES OF OLX: B2C (BUSINESS-TO-CONSUMER) C2C (CONSUMER-TO-CONSUMER) Mariel R. Ologar Page 2 of 4 November 21, 2017 3. SWOT ANALYSIS STRENGHT 1. It is present in over 100+ countries, and thus have great learning curve. 2. It receives around 1.5 billion page views in a month, which gives a hint of its brand visibility in India. 3. Strong backing by Naspers which has experience in working with ecommerce giants 1.Funding of competitors 1. Diversification of its like Quickr by investors. portfolio to include various 2. Offline stores like Big SWOT other subcategories. Bazaar coming up with 2. Setting up of marketing campaigns to ANALYSIS offline/kiosks to increase its provided discounts on old brand awareness as well to goods. acquire new customers. THREATS OPPURTUNITIES 1. Lack of strong features to convert non-internet users as potential clients. 2. Intense competition means limited ROI considering huge investments in marketing WEAKNESSES Bibliography (n.d.). contributors, W. (2001). OLX. Retrieved November 21, 2017, from Wikipedia: https://en.wikipedia.org/wiki/Main_Page OLX SWOT Analysis, USP & Competitors. (n.d.). Retrieved November 21, 2017, from mbasskool: https://www.mbaskool.com/brandguide/it-technology/13085-olx.html Mariel R. Ologar Page 3 of 4 November 21, 2017 Mariel R. Ologar Page 4 of 4 November 21, 2017 .

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