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WEST HAM UNITED FOUNDATION THE ACADEMY OF Elite Pro-Experience | Academic Year Programme CONTENTS

3 WELCOME 4 VISION & VALUES 5 TRAINING FACILITIES 6 WHY CHOOSE US 7 STUDENT-ATHLETE LIFE 8 ELITE PRO-EXPERIENCE PROGRAMME OVERVIEW 9 TRAINING METHODOLOGY The Inspiration. The Dream... 10 ENRICHMENT OPPORTUNITIES The Home of World-Class Football. 11 CAREER PATHWAY 12 FEMALE TRAINING ACADEMY 13 ELITE PRO-EXPERIENCE FOOTBALL PROGRAMME 14 INTERNATIONAL CLINICS 15 USA SPORTS SCHOLARSHIPS 16 ACADEMIC PROGRAMMES 17 EDUCATION PARTNER - IBCM 18 EDUCATION UNIVERSITY PATHWAYS 19 EDUCATION UNIVERSITY PATHWAYS 20 RESIDENTIAL ACCOMMODATION 21 ELITE GROUP

PAGE 2 I THE ACADEMY OF FOOTBALL Participate in a world-class Player Development Programme WELCOME...

TO THE PRO-EXPERIENCE @ THE ACADEMY OF FOOTBALL PROGRAMME OVERVIEW

The Academy of Football builds upon the proud West Ham United heritage of developing RESIDENTIAL & HOMESTAY world-class players. The player-development programme is recognised as one of the best BOYS AND GIRLS in Europe and has been providing top Premiership professional players for many years. All nationalities The elite high performance approach integrates the latest sports-technology advances with Premiership training techniques to provide an intensive training programme that will test AGE RANGE and optimise the performance of our players. 16-18 & 19-22

At the Academy, we aim to help you develop the skills you need to succeed in a professional LOCATION football environment. We stand for education and we have prepared a great portfolio of academic programmes. Our commitment to education is a priority in our comprehensive training model and we have the best academic partners to help you succeed; both on the pitch and off... START DATES 12th September 2021 The main aim for us is to deliver players of excellence; grounded in West Ham United Foundation 9th January 2022 values - Respect, Courage and Tenacity. Against this background, we are looking to provide the 3rd April 2022 opportunities for young players to experience a professional, elite training environment, continue their education and achieve their football goals. ACCOMMODATION Residence & family REALISE YOUR TALENT ... ACHIEVE YOUR GOALS... DURATION AT THE ACADEMY OF FOOTBALL! 9 months academic year Minimum stay 3 months

PAGE 3 I THE ACADEMY OF FOOTBALL VISION AND VALUES

OUR VISION Realise To help football athletes to realise their full potential both on and off the pitch by providing world-class professional football-training complemented with Your Full world-leading educational opportunities. Potential! - Learn - Develop - Excel OUR VALUES The philosophy of the Choices Pro-Experience West Ham Foundation International Academy is shaped by the values that will provide the platform for participants as players... and in life. Values that go beyond the football field are present in everyday life and that will be essential in the progress of the player’s training.

COMMITMENT PROFESSIONALISM RESPECT

HUMILITY PERSEVERANCE RESILIENCE

PAGE 4 I THE ACADEMY OF FOOTBALL VISION AND VALUES TRAINING FACILITIES

The Academy of Football follows the methodology of West Ham United FC which has a rich history of developing some of ’s greatest footballers such as Bobby Moore, Joe Cole, Frank Lampard, Rio Ferdinand and most recently, current England international, Declan Rice.

TRAINING LOCATIONS The main core training delivery takes place at West Ham United Foundation’s dedicated training ground in , . Its purpose built all-weather full-size state of the art 3G surface is flood-lit and UEFA Accredited, ensuring that the playing surface is of the highest quality to aid before your performance but to also reduce the risk of injuries occurring. Student-athletes will have access to all training facilities including changing rooms, showers, self-study and teaching rooms at The Academy.

The programme also integrates training at two additional facilities across East London and :

UEL SPORTSDOCK LONDON MARATHON COMMUNITY TRACK • Two multi-purpose indoor sports arenas • Fully floodlit full-sized 11-a-side grass football pitch • 120-piece fitness centre • All-weather, six-lane Mondo 400-metre track • Fully equipped strength and conditioning room with two eight-lane 100-metre straights • Sports therapy clinic • Multi stationed fitness centre • Conferencing and meeting rooms, lecture theatres and teaching rooms • Elevated, fully covered 300-seated spectator stand • Outdoor pitches grass and 3G football pitches

PAGE 5 I THE ACADEMY OF FOOTBALL WHY CHOOSE US...

• PARTICIPATE IN A WORLD-CLASS PLAYER DEVELOPMENT PROGRAMME West Ham United Foundation Player Development programme is unrivalled in the quality of world-class alumni. You benefit from this expertise and experience.

• GAIN EXPOSURE TO LEADING PROFESSIONAL SCOUTS By participating in our leading club programme, you will gain unrivalled access to the Scouting team of major clubs; including West Ham United.

• ACCESS US SPORTS SCHOLARSHIP OPPORTUNITIES Our team at Choices International can guide you and assist you to achieve valuable sport scholarships to major USA college and universities.

• ACADEMIC EXCELLENCE Study high-quality pathway programmes leading to top universities in UK, USA. Programme includes undergraduate and postgraduate-level lectures and seminars.

• IMMERSE YOURSELF IN THE CULTURE OF A LEADING PREMIER LEAGUE CLUB Experience how a leading Premier League Club works and learn the techniques of professionals.

PAGE 6 I THE ACADEMY OF FOOTBALL WHY CHOOSE US... STUDENT-ATHLETE LIFE

At Choices International we are proud to offer all our participants excellent service with a personal touch. Our team is here to ensure you have the experience of a lifetime at The Academy of Football.

ACCOMMODATION DAY PROGRAMME SOCIAL PROGRAMME We have range of accomodation options including: The Academy of Football also offers the opportunity There is a vibrant social programme at Choices for aspiring, young UK players to join the Academy’s International, which includes weekends extra- Residence full-time football and education programme on a curricular activities. We take student-athletes Rooms are en-suite, single occupancy rooms, day-programme basis. to two matches and cultural activities, meals out designed to give you all the comforts you need and trips associated with the programme. We to make a home away from home. Day Athlete-Students participate in the same also have a welcome day and orientation for new programme as international participants, with Homestay student-athletes as well as an end of year party. training and education provided at the same level. We offer to our participants a great selection of We like you to feel at home and to have an homestay families. This option offers the benefit WELFARE unforgettable experience! of a family atmosphere in which to experience the At Choices International we pride ourselves programme. Homestay accommodation is half board on the safety, happiness and well-being of our (includes breakfast and dinner) during the week participants. Their welfare is a fundamental part and full board (breakfast, lunch and dinner) at the of our programme and which we recognise as being weekend. important to our student-athletes’ development as a player and a person. PAGE 7 I THE ACADEMY OF FOOTBALL ELITE PRO EXPERIENCE UNIQUE. INTEGRATED. COMPREHENSIVE. YOUR PATHWAY TO PROFESSIONAL SUCCESS

WHAT IS INCLUDED PROGRAM OF EXCELLENCE

9 months of Intensive Training HIGH PERFORMANCE TRAINING 9 entire months of pro-club training and Academic Study Programme football skills development. ACADEMIC QUALITY STANDARDS Competitive Matchplay Agreement with a leading university Foundation college providing a pathway to Residential & Family Accommodation university and/or a recognised qualification. STUDENT LIFE Official Academy Kit The best residence options in the city of London for a unique and unforgettable stay. Club Talent ID Opportunities ALUMNI Academy members will become part of Professional Football Qualifications community academy players, to take part in competitions and tournaments. Personalised Development Plan TALENT ID CLINIC Immerse yourself in the culture of a living Membership to UEL high performance gym Premier League Club.

PAGE 8 I THE ACADEMY OF FOOTBALL TRAINING METHODOLOGY

Our elite high performance approach PLAYER PROFILE ANALYSIS COMPETITIVE MATCHPLAY integrates the latest sports technology 1 Technical analysis on the field by 4 Creation of a competitive environment of advances with Premier League training West Ham United professional scouting/ the highest level. Participation in friendly techniques to provide an intensive screening team. Medical analysis through matches and competitive matches against training programme that will test cardiac and psychomotor evaluation. other teams and other academies. Biomechanical and podiatric and optimise the performance of analysis tested at first competitive level. our players.

The coaches and members of the technical staff are the same West Ham Academy coaching and support team INDIVIDUAL FOCUS MEDICAL ASSESSMENT that supports all West Ham youth 2 Personalised Training Plan support 5 & MONITORING players. incorporating complementary field Opening of an individual medical record work and gym routines. Nutritional plan where the players’ progress is analysed adapted to the players according to monthly, as well as the treatment of their needs and processes. Individual injuries and record of their sessions with mentoring off the field. our medical staff.

SPORTS SCIENCE & TECHNOLOGY TALENT ID OPPORTUNITIES 3 Use of digital tools for areas of 6 Provision of Talent ID clinics to allow you analysis and daily performance: to be seen by some of the best scouts - Video Analysis in the UK. Learn to excel in a showcase - GPS performance vest environment and produce your best - On Session heart monitoring results.

PAGE 9 I THE ACADEMY OF FOOTBALL ENRICHMENT OPPORTUNITIES

The Elite Pro Experience INTRODUCTION TO COACHING FA COACHING programme is designed to provide FOOTBALL QUALIFICATION QUALIFICATION LEVEL 2 a football training experience The course blends live weekly webinars, Personalised sports planning by an combined with a first class e-learning, community support and a additional technical complement to the education programme. range of resources to provide you with group routine (field work and gym). the skills to coach players of all ages. Nutritional plan adapted to the players In addition, we encourage all Upon completion, you will gain according to their needs and processes. participants to explore and confidence, begin developing your own develop their career plans style and apply what you’ve learned to Individual mentoring off the field. and take the opportunity to become a transformational coach. gain recognised professional qualifications to enhance their resume.

FA SCOUTING FA REFEREE QUALIFICATION LEVEL 1 QUALIFICATION Use of digital tools for areas of analysis Creation of a competitive environment and daily performance of the highest level.

Video Analysis Participation in friendly matches and GPS performance vest competitive matches against other On Session heart monitoring teams and other academies.

PAGE 10 I THE ACADEMY OF FOOTBALL CAREER PATHWAY

ELITE ACADEMY PROGRESSION CAREER PROGRAMME PATHWAY PATHWAY

Professional International Professional / Semi- Footballer Foundation Diploma Professional Contract Professional Football Coach

Introduction to Professional US Sports Scholarship Football Coaching Football Coach Manager Football IFD | UK Degree Pathway Business Coaching Sports Science FA Level 2 Coaching Sports Management Business Management Professional

Scouting Higher National Certificate Non-Football FA Level 1 Degree - Other Subject Profession

Select your Professional Personalise your academy Plan for your or Academic Progression programme experience future career Pathway preferences

PAGE 11 I THE ACADEMY OF FOOTBALL FEMALE TRAINING ACADEMY Whether you have already played in a Professional Academy, with aspirations to play professionally, or simply wish to develop your footballing ability, the programme is designed to develop players, so that they can fulfil their full potential, with opportunities to progress at various levels within the sport.

All coaching sessions will be led by fully qualified West Ham United Foundation Player Development Coaches who work across our player development pyramid. Participants will follow West Ham United Foundation’s own progressive training programme which has been developed in line with West Ham Women’s FC philosophy, to ensure that all female players are able to learn the core technical and tactical skills of the game. A comprehensive strength and conditioning programme will be implemented alongside this programme schedule with a tailor-made programme in place for each female player. GAMES PROGRAMME There will be opportunities for all female players to take part in weekly academy fixtures as part of this programme against a suitable standard of amateur, semi-professional and professional teams opposition with opportunities coming in a range of different formats of the game, ensuring all players get maximum exposure in competitive match situations.

EXPERIENCE THE ENGLISH GAME AT ALL LEVELS...

PAGE 12 I THE ACADEMY OF FOOTBALL ELITE PRO-EXPERIENCE FOOTBALL PROGRAMME

Players will be immersed in a full-time training programme that aims to develop and educate each individual on the complexities of the modern-day game. The programme will empower participants to develop not only their technical and physical attributes but more importantly nurture character and provide opportunities to fulfil potential through a life-changing experience. This programme is aimed at participants that want to immerse themselves exclusively in football training with no aspiration to study from a period of three to a maximum of six months. LECTURES & SEMINARS As part of our international offer at The Academy, we offer high quality, undergraduate and postgraduate level lectures, seminars and workshops, delivered by fully qualified academics who work for the football club/foundation. • Corporate Social Responsibility in Sport • Sports Performance – Performance • Football in the Community Analysis • Sports Leadership & Management • Sports Performance – Strength • Event Management & Conditioning • Sports Business • Talent Identification & Recruitment • Sports Marketing & Promotion • Academy Management • Sports Sponsorships • Athlete Management • Sports Coaching Our unique offer would allow student-athletes from around the world to gain insight and knowledge into how various departments within a Premier League Football Club operate on a regular basis.

BE INSPIRED, SEE HOW PROFESSIONAL PLAYERS WORK AND TRAIN. WE DEVELOP YOU!

PAGE 13 I THE ACADEMY OF FOOTBALL INTERNATIONAL CLINICS

Our International Football Clinics offer you a great opportunity to understand the values and experience the training and methodology of West Ham United Foundation. Clinics provide a unique experience for all participants to sample what it is like to train like the pro’s. Our aim is to empower all participants, develop character and provide opportunities to fulfil their potential through a life changing experience in a unique, challenging and motivational learning environment. WHUF Clinics are offered for participants aged 16-22yrs Our Clinics provide a unique insight into the coaching style and philosophy of West Ham United! Benefits • Opportunity to work with West Ham United Foundation UEFA Qualified Professional Coaches • Educational Seminars, workshops • Player Feedback Reports • Insight into the ‘West Ham United Way’ coaching philosophy and training syllabus • Talent Identification opportunities • Player Pathways to Choices International Academy of football, Elite Pro-Experience Training Programmes and Football Studies Programme • Coach Education opportunities

DO WHAT YOU FEEL PASSIONATE ABOUT. THIS IS AN INCREDIBLE OPPORTUNITY FOR YOU. JOIN US AT THE ACADEMY OF FOOTBALL!

PAGE 14 I THE ACADEMY OF FOOTBALL USA SPORTS SCHOLARSHIPS

Choices International has a mission to bring opportunities to all our student-athletes, offering pathways to the highest levels of sports competition and education. We are excited to introduce USA College Sports Scholarship Pathways Opportunities, available to all of our Academic Year particiants. If you are determined to live the American dream thanks to football, you will want to know the necessary requirements to access a football scholarship in the United States.

HIGH-SKILL LEVEL FOOTBALLERS MID-SKILL LEVEL FOOTBALLERS LOW-SKILL LEVEL FOOTBALLERS In this category, You may be competing in regional If you fall into this category you can compete in If your level as a footballer falls into this category, or national teams (maximum U19). If you are in this Division II of the NCAA or the NAIA. In this category, it is very important that you have good academic group, and if you aspire to become a professional, many American universities offer sports football records, and that you get good scores on the SAT your main goal now is to combine high-level scholarships; so you can combine your university and TOEFL exams, so that you can get a good football with a prestigious university education that studies in English with training and competition. academic scholarship. You will be eligible for guarantees you a future. In most cases, footballers In some cases, you will get a partial, rather than a scholarships which will be smaller at universities of this level, especially girls, get full football total scholarship, and girls will always have more with a lower level of sports, but with a high scholarships in the United States. options for their scholarship to be higher. academic level.

PAGE 15 I THE ACADEMY OF FOOTBALL INTERNATIONAL FOUNDATION PROGRAMME ACADEMIC The IBCM International Foundation Diploma is a qualification designed to prepare students for entry into their chosen degree specialisation. The programme is designed for international students who wish to progress to an an under-graduate degree course. Our IFD programme covers a wide range of PROGRAMMES degree specialisations; including Sports Management, Business, Law, Health Sciences and many more. The programme is OFQUAL-accredited and is recognised by over 80+ UK, US and other international universities. BTEC PROGRAMMES The BTEC in Sport provides an excellent and valued route to university, especially for students considering a degree in the sport. IBC offers a range of Pearson BTEC Level 3 in International Sport including pathways for Sport, Coaching & Development and Business & Management. These qualifications are OFQUAL-recognised and provide a recognised route to Higher education studies. BTEC International Level 3 in Sport qualifications allow learners to progress to the workplace – either directly or via study at a higher level and it is accepted by UK and international universities, and higher-education institutes for entry to relevant degree programmes. AS / A LEVEL Our flexible approach enables students to choose almost any combination of subjects. AS and A level courses are delivered in real-time online classrooms, where students can engage with the teacher and collaborate with fellow students. A wide range of subjects are available.

A / AS Level Study Programmes have been designed to support your specific career goals and are tailored towards preparing you for progression after college. Your study programme is more than just your qualifications, your Study Programme will include development of critical skills to support your progression, including your English, Mathematics and Employability Skills. HIGHER NATIONAL DIPLOMA (HND) The HND is an OFQUAL recognised qualification; equivalent to the first 2 years of a degree. These programmes provide opportunity for students to apply their knowledge and practical skills to real work situations. The content of the programme has been specifically designed to align with professional body, employer and higher education needs.

The IBCM HND provides specialisations in: • Sports management • Business management

Upon completion of the qualification, you can progress to the final year of a degree programme at a wide selection of major UK universities

PAGE 16 I THE ACADEMY OF FOOTBALL FIRST CLASS EDUCATION FROM A FIRST CLASS COLLEGE

At the Academy of Football, Choices International ensures that education is a priority in our comprehensive training model academy.

Education is a core pillar complimenting the sports training. INTERNATIONAL BUSINESS COLLEGE (IBC) PROVIDE HIGH QUALITY STANDARDS Our education partner – International Business College (IBC) London - is quality assured by the QAA (Quality Assurance Agency; the quality assurance body for all leading higher education institutes). IBC provide a range of International Foundation Diplomas which provide a progression pathway to a wide range of UK, US and International Universities.

PAGE 17 I THE ACADEMY OF FOOTBALL EDUCATION UNIVERSITY PATHWAYS

CHOICES INTERNATIONAL I LONDON I A FIRST CLASS FOOTBALL & STUDY PROGRAMME QAA QUALITY ASSURED EDUCATION I PROGRESSION TO UK, US AND INTERNATIONAL UNIVERSITIES

OFQUAL RECOGNISED PROGRAMMES HIGH QUALITY STANDARDS COURSES LOCATION Official, internationally International Sports Science Just 20 minutes from the recognised qualification Foundation Diploma Sports Management Academy training grounds providing progression AS / A-levels International Football and 20 minutes from the to degree programmes Pearson extended Business city centre of London. worldwide. diploma Introduction to Higher National Coaching Football 16 / 22 YEARS Diploma FA Coaching Level 1/2 English studies SAT, TOEFL & IELTS “AN EXCEPTIONAL EDUCATION, A GREAT LIFE EXPERIENCE”

PAGE 18 I THE ACADEMY OF FOOTBALL EDUCATIONEDUCATIONALUNIVERSITY EXCELLENCE PROGRESSION

EDUCATION UNIVERSITY PROGRESSION

INTERNATIONAL BUSINESS COLLEGE | LONDON A WIDE SELECTION OF UNIVERSITY PROGRESSION PATHWAYS

QAA QUALITY ASSURED EDUCATION | PROGRESSION TO UK, US AND INTERNATIONAL UNIVERSITIES

+62K 80

COUNTRIES STUDENTS NATIONALITIES

+18 YEARS HIGH-QUALITY STANDARDS

IBCM IS A HIGHER EDUCATION INSTITUTE UNIVERSITY RECOGNIZED AS ONE OF THELEADIING UK COLLEGES,WHOSE PROGRAMMES PROVIDE A PATHWAY TO A WIDE RANGE OF DEGREE PROGRAMMES INLCUDING , SPORT SCIENCE ,, BUSINESS & MANAGEMENT IBCM is a Higher Education Institute recognised as , oneHEALTH of SCIENCES the leading , AND MANY UK MORE colleges. Programmes provide a pathway to a wide range of degrees; including sport science, business & management, sport management, law and many more.

UK UNIVERSITY DEGREE US SPORTS PROFESSIONAL QUALIFICATION SPORTS MANAGEMNT UK UNIVERSITYPROGRESSION DEGREE US SPORTSSCHOLARSHIPS PROFESSIONALSOCCER SPECIALISATIONSQUALIFICATION DEGREESPORTS PROGRESSIONMANAGEMENT International Business Official , internationally- International QUALIFICATIONS Access a selection of degree PROGRESSION SCHOLARSHIPS FOOTBALL SPECIALISATIONSEngineering DEGREE PROGRESSION recognised qualification Foundation Diploma FA coaching level 1 programmes in sports Official, internationally Access opportunities QUALIFICATIONS HealthSport Sciences Science Access a selection of degree providing progression to degree FA coaching level 2 management, sports coaching ands Foundation Degree Medical recognisedprogrammes qualification worldwide . for sports scholarships IntroductionFA referee Level to 1 Sport Coaching sportsprogrammes science; affiliated in sports to West programme Law FA Scouting Level 1 Ham United . providing progression to degree to a wide range of leading Football Coaching BusinessPlus more Management … management, sports coaching programmes worldwide. US universities. FA Coaching Level 2 Health Science and sports science: affiliated to FA Referee Level 1 Law West Ham United. FA Scouting Level 1 And many more

“A UNIQUE“A UNIQUE EDUCATIONAL EDUCATIONAL EXPERIENCE. EXPERIENCE A PASSPORT. A PASSPORT TO LIFE-LONG TO LIFE-LONG LEARNING” LEARNING “ 17

PAGE 19 I THE ACADEMY OF FOOTBALL RESIDENTIAL ACCOMMODATION

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Our Elite Group Programmes provide flexible options which meet the needs of your club or group. Utilising the expertise of our Premiership Player Development team, intensive 1 or 2 week programmes that can be tailored in consultation with you to ensure that your specific goals are met. Programmes incorporate intensive training, video analysis, matchplay and seminars from leading experts in a wide selection of topic areas, including: • Sports Coaching • Sports Performance – Performance Analysis • Sports Performance – Strength & Conditioning • Talent Identification & Recruitment • Academy Management • Athlete Management Our unique offer would allow players from around the world to gain insight and knowledge into how various departments within a Premier League Football Club operate on a regular basis. We welcome coaches, and their teams, to practice and improve their tactical and technical abilities and learn The West Ham United Methodology. You will improve your team´s football performance, prepare them for the highest level competition, give them exposure for professional opportunities and improve their match-psychology. Ultimately, they will have a unique football experience in England.

BE INSPIRED. WE TAKE YOU ON A JOURNEY. SEE HOW WE COACH, HOW WE PLAY, HOW WE SUPPORT THE FUTURE PLAYERS.

PAGE 21 I THE ACADEMY OF FOOTBALL LONDON OFFERS A FANTASTIC FOOTBALL CULTURE

A WORLD-LEADING PROGRAMME By joining The Academy of Football in London you will be immersing yourself into the world of elite football!

Learn from the best, Live the full experience. NOW IS YOUR TIME

PAGE 22 I THE ACADEMY OF FOOTBALL WHY NOT VISIT ...

TRAVEL AND ACCOMMODATION PLAN YOUR We manage your request from your home city, take care of all the transfers you may need and find you the perfect hotel so VISIT you can enjoy your stay to the fullest.

FACILITIES TOUR Get to know how we work from the inside. You will have the opportunity to meet the staff, tour our facilities and see by yourself how we operate.

Take the opportunity to see the programme for yourself

and discover London CULTURAL OFFERINGS at the same time. We offer you awide list of cultural activities so that you can choose the plans that suit you best, in addition to a selection of the best restaurants in the city. You decide and we take care We’ll take care of booking your entire leisure plan. Make the most of your visit. of your trip.

PAGE 23 I THE ACADEMY OF FOOTBALL THE ACADEMY OF FOOTBALL Elite Pro-Experience | Academic Year Programme

`THE ACADEMY OF FOOTBALL CHOICES INTERNATIONAL 60A ALBATROSS CLOSE, OFF MANOR WAY, 11 PORTLAND STREET BECKTON, LONDON, E6 5NX MANCHESTER, M1 3HU UNITED KINGDOM

FOLLOW

WWW.INTERNATIONALACADEMYFOOTBALL.COM I [email protected] I TEL:+44 2070973517 I MOB: +44 7463158380