Supplement to November 14, 2016
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BARBADOS SUPPLEMENT TO NOVEMBER 14, 2016 Brbados supplement 2016.indd 1 11/9/2016 2:32:31 PM 2 BARBADOS Brbados supplement 2016.indd 2 11/9/2016 2:32:34 PM Mayers BARBADOS celebrates 50 years of independence IAN STALKER arbados is now enjoying both half a century of independence Peter Mayers, Barbados Tourism Marketing’s director, Canada, and a thriving tourism industry, as it undertakes jubilee says that there have been some “challenges” in the Canadian Bcelebrations marking the 50-years milestone. market, such as our struggling dollar. Five decades after becoming independent, the country has “But in the grand scheme of things, we’ve held our own,” he become a Caribbean tourism industry powerhouse, with last year reports. being a record tourism year for the sun-soaked island. Long- One plus has been Air Canada’s decision to boost service to stay arrivals rose 13.7%, hitting 591,892, the country’s best-ever the island, with the carrier bringing people from both Toronto and performance. Canada played a major role in that milestone, Montreal to Barbados this winter. contributing 12.6% of all long-stay arrivals. Canadian visitations The country is also seeing major developments in its hotel room were up 13%. inventory, in part because of the arrival of Sandals Barbados, and BARBADOS 3 Brbados supplement 2016.indd 3 11/9/2016 2:32:36 PM Sugar Bay, another all-inclusive in a destination that traditionally hasn’t gone the all-inclusive route to the same degree that many other Caribbean destinations have. All-inclusive lodging options will further grow when a Beaches begins welcoming guests down the road. More upscale lodging options are in the works, with the Wyndham name to be placed on a restored Sam Lord’s. Wyndham is expected to begin welcoming guests to that property in 2018. A new-build Hyatt is slated to open in 2019, adding yet another luxury accommodation option. Barbados is also playing host to a growing number of cruise visitors, with 2015 seeing 586,615 cruise visitors, a jump of 71,408 people. In all, there were 394 cruise calls and recent expansion at the Bridgetown Port is enabling it to accommodate mega cruise vessels. Barbados has long been famed for the spectacular beaches that ring the island, but tourism officials say it also offers “the most authentic Caribbean experience with its exceptionally rich culture and history” that are found in remarkably scenic landscapes. That culture reaches a high point in the summer with the Crop Over festival, which includes lively parades, colourful costumes and musical performances on the island that gave the world music Historic Bridgetown a UNESCO World Heritage Site n 2011, Barbados joined an elite group of nations with projecting Britain’s Imperial power in the region. The town’s world heritage properties when Historic Bridgetown and its fortified port spaces were linked along the Bay Street corridor IGarrison was inscribed on the UNESCO World Heritage List, a from the town to the Garrison, circling Carlisle Bay. tremendous feat for a small Caribbean island. Bridgetown today still functions as one of the island’s business Since European settlement almost 400 years ago, Bridgetown and commercial hubs. became a major port for the shipment of goods, including sugar, Visitors will also appreciate the abundance of malls and duty- and enslaved people in the British Atlantic World. Bridgetown’s free shopping available in Bridgetown, as well as the local charm irregular settlement patterns and early 17th-century street layout the city brings. Street vendors with their colourful trays of fresh reflects the medieval influence of early English settlers on town produce and goods can still be found plying their trade in certain planning. locations across the city. Barbados was the first port of call for ships making the The east end of the boardwalk leads to Independence Square, transatlantic crossing. The island’s geographic location created a quiet respite in the centre of the city. The square has many a strategic military advantage, protecting British trade interests benches offering waterfront views of some of Bridgetown’s most against French, Spanish and Dutch aggression, while also historic buildings, including the Parliament Building. 4 BARBADOS Brbados supplement 2016.indd 4 11/9/2016 2:32:37 PM superstar Rihanna. Tourists come from far and wide for Crop Over. Another cultural highlight is the annual Barbados Food & Wine and Rum Festival, which is a showcase for the great dishes that can be found in local restaurants, and local alcohol too, with Barbados having famed and long-running rum distilleries Mount Gay and Cockspur. Both Mount Gay and Cockspur get high marks from rum connossieurs. Tourism officials add that the island is a great destination for energetic sorts. Water sports, naturally, are easily available throughout Barbados, but those officials add that there’s a host of land- based sports awaiting visitors as well, among them golf. And early December will see runners from both Barbados and afar lacing up their shoes for the long-running Run Barbados, which has people competing in races of different lengths, including a half-marathon. Ocean Hotels boasts three unique properties oasting three unique four-star properties, the Ocean Hotels group is a BBarbadian family-owned company located on the south coast of Barbados. The group’s properties include Ocean Two Resort & Residences, a four- diamond Oceanfront Condo Hotel on Dover Beach; Sea Breeze Beach Hotel, a beachfront all-inclusive resort on Maxwell Coast Road; and South Beach Hotel, a chic self-catering property opposite Accra Beach and close to the Boardwalk in Rockley. According to officials, service is at the heart of the group – with true Bajan hospitality shining through in everything they do. In every Ocean Hotel, guests will find special little touches from a homemade ice lolly or a game of beach cricket with the staff. Barbados Sales Guide 2016 is published by Baxter Travel Media as a supplement to Canadian Travel Press – November 14, 2016 FOUNDER EDITOR-IN-CHIEF PRESIDENT EXECUTIVE V.P. OPERATIONS W.H. Baxter, 1919-2004 Edith Baxter, [email protected] David McClung, [email protected] Wendy McClung, [email protected] Bob Mowat, Executive Editor [email protected] SALES & MARKETING: Florida - North: Gillian Harper [email protected] Michael Baginski, Editor/Publisher [email protected] Earl Lince, Director of International Marketing [email protected] Hawaii: Laurie Doerschlen [email protected] Greg D. Coates, Assistant Editor [email protected] Rodney Tugwell, Sales Manager [email protected] Central & South America: Lillian Martinez [email protected] Mike Dunbar, Quebec Editor [email protected] Mitchell McClung, Account Executive [email protected] Mexico: Paloma Martinez [email protected] Ted Davis, Western Editor [email protected] Ian Stalker, Staff Writer [email protected] REGIONAL SALES REPRESENTATIVES: PRODUCTION: Ann Ruppenstein, Staff Writer [email protected] Western Canada: Terry Ohman [email protected] Johnny Koo, Art Director [email protected] Emily McClung, Audience/Product Development Manager Alberta: Greg Ohman [email protected] Wayne Labourn, Production Manager [email protected] [email protected] Quebec & Atlantic Canada: Rodney Tugwell [email protected] Sharron Taylor, Adv. Material Coordinator [email protected] Dee Ristic, Circulation [email protected] USA: Earl Lince [email protected] Dragana Lekovic-Lucic, Senior Design Manager Daniel McDonald, Classifieds [email protected] Florida - South: Dino Torres [email protected] Wayne McDonald, Michael Mouatt, Production Artists Head Office: 310 Dupont Street, Toronto, Ontario, Canada M5R 1V9 (416) 968-7252 [email protected] www.travelpress.com Reproduction, copying or dissemination of this publication in whole or in part, without prior written consent of Baxter Travel Media is strictly prohibited. PRINTED IN CANADA ©2016 CTP2016_new_masthead.indd 1 11/8/2016 12:30:31 PM BARBADOS 5 Brbados supplement 2016.indd 5 11/9/2016 2:32:39 PM ONLINE peek into a BARBADOS experience arbados Tourism Marketing Inc. (BTMI) “This project represents a significant undertaking, has launched a new website, designed to and a major opportunity to enhance our digital Belevate the destination’s online presence, marketing capabilities and brand presence on a including several new media features, and to offer global scale.” visitors a peek into the Barbados experience. The new website brings the island of Barbados The revamped visitbarbados.org comes that much closer to Canadians. Barbados perfectly timed as the island celebrates 50 years enjoys an industry-leading repeat-visitor rate of of independence this year, which has seen a approximately 40% from Canada. plethora of on-island activities. Peter Mayers, BTMI’s director for Canada, The new interactive site was created to boost references internal research indicating that a travellers’ understanding of the island and help large number of Canadian travellers like to do in planning their ultimate holiday in Barbados. their pre-trip planning by seeking out information Features include 360-degree videos that provide on tours, adventures and activities they can do visitors with virtual views of the destination, at the destination; and that further, many like to trip planning tools and a go-to resource for learn about local culture and history in advance of attractions, services and events on the island. travelling. “We are taking a comprehensive approach “We know they are