5/17/2016
Designing Social Media Programs to Drive Traffic and Increase Sales
@tint
Agenda
1. Prompt for YOU 2. Workshop ~30min 3. Interactive Q&A 4. Idea Share “Millennials -vs- Baby Boomer”
Sli.do
1. Download Sli.do (Android or iPhone) 2. Enter code: 8468 3. Vote on Prompt 5. Live Q&A
Please Download
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Fun Facts
1. Afraid of spiders 2. Has a dog named Boe - #BoeTheBearcoat 3. Likes to suck his thumb
TIM SAE KOO, CEO @timsaekoo
Fun Facts
1. Can’t fly in an airplane without muttering “too infinity, and beyond…” 2. My 2nd toe is longer than my big toe 3.
Colton Soref, Business Development @coltonsoref
Trusted by more than 45,000 brands in over 172 countries
United States United Kingdom Australia Canada United Arab Emirates Sweden Germany Brazil India France Rest of the world
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Profiles, Pages, Groups THE WORLD OF DYNAMIC CONTENT Facebook
Accounts, Boards Pinterest
Channel
Flickr Flickr
Google +
Blogs, #Hashtags Profiles, #Hashtags Tumblr
Google +
Channels, Playlists YouTube
Any public RSS Feed (Ex. Vimeo, Soundcloud, Blogs, News, Alerts) Profiles, @Mentions, #Hashtags, RSS Twitter Key Phrases, Geolocation Filters
Profiles, #Hashtags
Profile, Company Pages Vine
LinkedIn Profiles, #Hashtags, Location Tags Instagram
Authentic Stories Are Told By Real People.
Where can we engage audiences to create Social Participation ?
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Incentivize Participation + Acknowledge Community = Effective Social Media Programs (increase traffic to centers)
Incentivize Social Participation
· #Hashtag Contests · #Hashtag Campaigns · Trade Shows · Event Walls · Product Launches
#Hashtag Contests
Everyone wants to win something. A chance to win a small discount, coupon, or grand prize will get audiences sharing about your brand.
Benefits
• 1 to 1 advertising becomes 1 to 1000 through sharing
• Work of mouth vitality gets friends sharing
• Action: Rewards drive audiences back to centers to redeem
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#MyTDM Analytics
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Conversion!
#Hashtag Campaigns
Every campaign is now an opportunity to increase brand visibility and collect marketing collateral. The best content is authentic content
Benefits
• Increase brand loyalty with constant content
• Save time creating content yourself and use authentic content.
• Action: Discover and engage brand advocates
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#WearYellowForSeth Analytics
Top clicked posts, cats
Find and Engage Celebrity Evangelists
Let a celebrity (hashtag campaign) take over your feed and get your users involved at a much higher scale. Whether through brand ambassadorship or just aligned value propositions, find the celebrities that align with your brand and start the TINT conversation.
Kor Water Ryan Gosling
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Trade Shows
Want people to hang around your booth and start posting about your products? People at the booth are encouraged to participate with your brand and show off the swag
Benefits
• Giveaways not have extended reach to friends not present
• Capture social handles and business emails
• Action: Extend interaction time
Trade Shows
Making Advertising Viral 1 to 1 -vs.- 1 to 1000
Standard advertising offers 1 impression. Social marketing allows your user generated content to make your marketing campaign go viral. This makes every ad dollar you spend exponentially more effective towards ROI
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Event Walls
Anyplace there is an active audience is a great place to foster content and engage. Events are the most popular forum for social walls to increase participation
Benefits
• Expose new audiences to your event
• Deliver digital experience outside event walls
• Entrants consistently return to your brand properties to see results
One night… 6.5 billion Social Impressions
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Conversion!
Product Launches
Getting ready to Launch? Start with a social bang by creating a product specific #hashtag for your product and run a contest
Benefits
• Instant reach for your marketing launch
• Geolocate #hashtags for regional events
• Get their social handles to thank your contributors
Product Launches
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Community Acknowledgement
· Thanking contributors · In-store Screens · Native Content · Digital OOH
Thanking Contributors
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In-Store Advertising
With in-store retail, offering incentives for engagement is key. Seamlessly add any incentive onto your display to get shoppers involved and earn discounts while feeling like a VIP.
Benefits
• Connect your store location
• Run product promotions
• Action: Increase time spent in store
In-Store Screens
Native Content (Sponsorship Opportunities)
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Digital OOH Advertising
Anyplace there is an active audience is a great place to foster content and engage. Events are the most popular forum for social walls to increase participation
Benefits
• Expose new audiences to your event
• Deliver digital experience
• Entrants consistently return to your brand properties to see results
Digital OOH Screens
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Bridging the Gap between
Offline Online
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Conversion!
Social Call to Action (Content Sites)
Social Impact
Over $3 Million raised in 1 day
14% increase from previous year
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Social ROI Funnel •# of Posts
•Influential Contributors & Audience Reach
•Social Impressions •Shares/Retweets •Followers/Likes •Visits to Content Sites
•CTAs Clicked $$$ Conversions $$$ (action)
Conversions ≠always Revenue
(retail & online traffic) (screen dwell time) (email capture) (online CTR) (etc.)
Incentivize Participation + = Action Acknowledge Community
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Idea Share: “Millennials -vs- Baby Boomer”
Course Evaluation
Please Complete Your Evaluation Now.
1. Take Out Your Smartphone or Tablet
2. Go to survey.icsc.org/2016RECON
3. Select this course: Designing Social Media Programs to Drive Traffic and Increase Sales
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