Saturday, August 1, 2015

Sponsorship Opportunities The Houston Black Heritage Music & Arts Festival (HBHMAF) is an all-day cultural event that promotes diversity and cultural sensitivity. It will feature music, art, speakers, exhibits, poets and crafts people locally and nationally. The Festival, which will take place Saturday, August 1, 2015 at downtown Houston’s Discovery Green, is ex- pected to draw thousands of participants and Table of Contents will be a media destination. INTRODUCTION We invite you to become a supporter of the Fes- Organizational Mission and History tival and join our efforts to increase awareness and cultural sensitivity in the Houston area. Your ECONOMIC IMPACT EVENTS support as a sponsor will provide you with high- “What’s Your Health?” level branding opportunities and new customer Community Health Fair awareness. “Education and You” Village “Be Your Own Boss” Village Diversity and Inclusion Pavilion With your generosity and commitment as a Financial Fitness Challenge sponsor, donor, partner or volunteer we envision Business and Empowerment Summit this becoming one the largest African-American events in the country. We truly are grateful for your consideration & support and look forward to SOCIAL AND CULTURAL IMPACT EVENTS partnering with you for the inaugural Houston Black Heritage Festival! EVALUATION AND SUSTAINABILITY PLANS Sincerely, Richard Andrews SPONSORSHIP OPPORTUNITIES

Richard Andrews Founder & President [email protected]

PAGE 2 ORGANIZATIONAL MISSION AND HISTORY

The Foundation for Black Heritage and Culture is a Houston, Texas-based 501(c)3 nonprofit organization founded in 2013. The mission of our organization is to promote civil rights for all citizens by supporting community- based initiatives addressing societal disparities experienced by African Americans and promot- ing positive values, community service and ex- emplary role models for the underprivileged.

We are dedicated to developing and execut- Why is this? A Robert Wood Johnson Foun- ing events that support health and wellness, dation study may provide a clue. The study ex- financial empowerment and education -of mi plored the complex links between closely tied nority populations. Our methodology is to use income, skills and opportunities to the ability a unique blend of African and African American to lead healthy lifestyles. The study found that art, culture and history to create opportunities education matters to economic and health for minorities, specifically African Americans, to outcomes because: (1) education creates op- express themselves through creative arts, mu- portunities for better health; (2) poor health puts sic, poetry, dance and theatre in the Houston education attainment at risk; and (3) certain Our focus for now and in the future will be on the most critical root cause issues that lead to the disparities we currently experience. area. conditions affect both health and education. The Foundation for Black Heritage is here to close the gap. We have positioned ourselves to lead. Economic Impact

Introduction The Houston Black Heritage Festival is a celebration of African and African Ameri- can culture expressed through art, music, poetry, food, and community.

The purpose of the event is to promote cat- alytic changes in the health and wellness of Houston’s African American families and communities and to support direct services including education and financial empower- ment. The goal is to connect diverse people and families from across the region with lo- cal and regional elected officials along with local, national and international artists, per- formers, food vendors, area business own- ers and media.

The event will provide the platform to teach, share, and celebrate the distinct cultural traditions and heritage of Africans and Afri- can Americans.

PAGE 4 This connection formed the basis for the community economic impact workshops that will be offered at the Festival. The Economic Impact workshops are designed to address the needs of the whole family and reduce taxpayer burdens by reducing overall health costs in the Gulf Coast region. Below is an outline of the workshops to be offered:

“What’s Your Health?” “Be Your Own Boss” Small Business and “Financial Fitness Challenge” Community Health Fair that features on-site health screenings Entrepreneur Village Financial advisers will provide attendees with financial literacy for prevalent chronic diseases such as diabetes, hypertension, Local businesses and entrepreneurs will host workshops to show- education and help them develop a family budget and a “Financial breast cancer, glaucoma, etc.; nutrition education; meal plans, and case their products and share their journey toward business own- Freedom Game Plan” to manage debt using smart spending, bud- healthy cooking demonstrations for adults and children. ership. Will include a “Young Innovators” Village that encourages geting, credit counseling, and predatory lending aversion. teenagers to start their own businesses to earn extra income for their families.

“Education and You” Village Diversity and Inclusion Pavilion College preparation and readiness workshops where Greek fra- A Community Job Fair that not only includes corporations recruit- ternities and sororities and other students showcase their orga- ing for a variety of industries but presentations by career colleges nizations and share information about college life. Will be supple- about their short-term certification programs for high-demand mented by on-site assistance with applications for college or trade jobs. Will include employer presentations that outline their current schools. and future hiring needs and specific job requirements.

“Destination Dream Home” Real estate and finance professional will provide participants with homebuyer education and one-on-one foreclosure prevention counseling and assistance.

PAGE 5 Martin Luther King, Jr. Art, Writing and Mul- Social and Cultural timedia Contest Impact Events An art and writing competition for savaging bonds intended to inspire and educate young Cultural festivals have the ability to bring children to succeed. communities together and instill a sense of community pride and knowledge of cultural history. Music will take center stage at the event and participants will be able to sample a comprehensive eclectic range of R&B, Cultural Arts Village jazz, reggae, zydeco, hip hop and gospel music Showcase for emerging and professional local performing on three different stages. The pur- and national artists to present, discuss, auto- pose of the social and cultural impact events is graph and sell their original works and engage to foster the civic pride critical to empowered with the audiences and prospective buyers. communities. The goal is to offer age appropri- ate activities by interweaving cultural education and knowledge with fun entertaining games. The objectives are to enable attendees to sam- ple a variety of ethnic foods, art displays, poetry, and cultural exhibits featuring African and Afri- can-American artists. The expected outcome of these events are to foster community pride and engagement among African Americans and The Houston Black Heritage Festival aspires their communities. Descriptions of the social to foster awareness and promote the basic impact events are provided on this page. premise that people can change communi- ties through love, unity and work. Houston is a great place to live. Let’s prove it! Literary Café An area designated for national and local au- thors, publishers, book clubs, libraries, and in- dividual readers to explore the joy of reading, PAGE recommend books and conduct book signings 6 and literary discussions. Evaluation & Sustainability Plans Our plan is to collect and analyze data to assess both the economic and social benefits of the Festival. The resultant reports will be used to build capacity and ensure the sustainability of an annual event.

PAGE 7 Sponsorship Opportunities Why Partner with us?

There are 43 million African Americans in the United States, 13.7 percent of the total population, the second largest ethnic minority in the country. The median age is 32 and 47 percent are under 35 years of age. African Americans wield tremendous buying power. A 2013 Nielsen study showed numerous shopping trends, including household, health and beauty, travel, electronics and child related items. “The Nielsen report is very encouraging because it shows the African American population is a tremen- dous financial asset to this country’s economic recov- ery, ” says Calvin Harris, Jr., President & CEO of the National Association of Black Accountants.

Houston is the Nations’ 3rd largest city. Houston is home to 30.25% of Texas’ African Ameri- can population. African Americans account for 25.3% of Houston’s population and 19% of the DMA. Source: U.S. Census Bureau: American Profile Sur- vey Profile: Selig Center for Economic Growth Black consumers, has more wealth-and potential invest- ment capital-as well as growing interest in keeping black dollars in the community. The June conference of the National Association of Black Accountants Conference in Nashville, Tennes- see, fond that the African American population is an economic force to be reckoned with, with a projected buying power of $1.1 trillion by 2015. Advantages of becoming a sponsor

CONNECT ENGAGE SUPPORT WITH THE NATION’S AUDIENCES WITH THE ENRICHMENT OF 4TH LARGEST EXPERIENTIAL MARKETING AFRICAN AMERICAN AFRICAN AMERICAN CITY PRE-EVENT & ON-SITE FAMILIES & STUDENTS

SPONSORSHIP BENEFITS OFFER INTEGRATED BRAND EXPERIENCE OPPORTUNITIES WITH OUR AUDIENCE We extend the following Sponsorship Opportunities to You:

2015 HOUSTON BLACK HERITAGE MUSIC & ARTS FESTIVAL PACKAGES TITLE PRESENTING FOUNDING HERITAGE COMMUNITY FRIENDS $40K $30K $20K $10K $5K $2500 BRAND EXPERIENCES + HOSPITALITY On-site product demonstration staging ✔ VIP area hosting opportunities for celebrity talent, broadcast & special guests (greenroom/media tent, official transportation rental brand etc. Opportunity to create brand experiences including (backstage VIP passes, talent meet & greets, exclusive kick-off/after parties) ✔ ✔ Opportunity to sponsor VIP hospitality areas or create own VIP spaces ✔ ✔ Opportunities for promotional leveraging via contesting, raffle giveaways, in-store creative campaigns, and drive-to-retail initiatives ✔ ✔ ✔ Opportunity to provide gifting and/or sales generating offers in sponsor provided gift bags on-site or via HBHMAF online presence to attendees, celebrity talent, & media partners ✔ ✔ ✔ ✔ PAGE 9 2015 HOUSTON BLACK HERITAGE MUSIC & ARTS FESTIVAL PACKAGES TITLE PRESENTING FOUNDING HERITAGE COMMUNITY FRIENDS $40K $30K $20K $10K $5K $2500

Opportunity to activate brand ambassadors and/or employee volunteers wearing company branded apparel ✔ ✔ ✔ ✔ Exhibitor space for sponsor branded tent on-site to be used for collateral distribution, special offers, audience engagement, and promotional branded merchandise 10x20 10x20 10x10 10x10 10x10 10x10 VIP suite life backstage access passes 10 8 6 4 2

BRAND PROFILE + PRE-EVENT/ON-SITE VISIBILITY Event title sponsor naming right ✔ Brand exclusivity at the event with first right of refusal participation in 2017 event ✔ ✔ Opportunity to address the audience on main stage during the event ✔ ✔ Multiple stage mentions & scheduled pa announcements on-site throughout event ✔ ✔ ✔ Opportunity to access all HBHMAF social media channels to distribute company branded campaign trailers & digital announcements leading up to event ✔ ✔ ✔ Company brand to appear prominently on all HBHMAF digital, print, exclusive live PR interviews, & broadcast marketing campaigns through media partners including (97.9 The Box, Majic 102.1 FM, Boom 92.1 FM, Choice KTSU 90.9 FM, Newswire Houston, Houston Defender, Forward Times) ✔ ✔ ✔ ✔ Use of official event photographs ✔ ✔ ✔ ✔ Brand to appear prominently at venue including (exterior/interior signage, media tent, official event apparel (volunteer & general public apparel), and directional signage logo logo logo logo name name Weekly social media & email blasts via media partner & HBHMAF database (275k reach) ✔ ✔ ✔ ✔ ✔ ✔

PAGE 10 2015 HOUSTON BLACK HERITAGE MUSIC & ARTS FESTIVAL PACKAGES TITLE PRESENTING FOUNDING HERITAGE COMMUNITY FRIENDS $40K $30K $20K $10K $5K $2500

VALUE-ADDED MARKETING EXTENSIONS First right of refusal for the 2nd annual 2016 Houston Black Heritage Festival ✔ ✔ Opportunity to participate in all scheduled live interviews promoting participation in event ✔ ✔

Brand inclusion in all PR materials in all press releases/radio announcements ✔ ✔ ✔ ✔ Company brand to appear prominently at signature HBHMAF kick-off events ✔ ✔ ✔ ✔ Rights to use name, logo, & other intellectual property in sponsor branding & promotions ✔ ✔ ✔ ✔ ✔

Sponsor logo & link to website to appear on HBHMAF website for 12 mos. logo logo logo logo name name

PERSONALIZED ACCOUNT MANAGEMENT Opportunity to customize sponsorship entitlements within venue compliance ✔ ✔ ✔ ✔ Access to dedicated relationship manager to work with your brand and develop the best possible program from the outset of sponsorship ✔ ✔ ✔ ✔ ✔

Professional team to oversee implementation with your brand for all sponsorship entitlements ✔ ✔ ✔ ✔ ✔ ✔

Sponsorship benefits offer integrated brand experience opportunities with our audience

PAGE 11 2015 Target Marketing Opportunities SOUL TRIBUTE ENTERTAINMENT SPONSOR: $30,000 Package includes Presenting Sponsor benefits + additional entitlements Set the mood on the Festival’s Main Stage with the illustrious sounds of award-winning R&B group sensation Mint Condition as they perform live on the Anheuser Busch stage at Discovery Green. • Opportunity to introduce Mint Condition to the audience with live event host before 9pm launch •Over-sized hanging banner to appear as back-drop on stage along with title sponsor logo •Main stage projector monitor to include co-branding •Opportunity to brand entertainment green room zone with logo & promotional gifts to VIP guests • 8 VIP lounge access backstage passes

EMPOWERMENT VILLAGE SPONSOR: $20,000 Package includes Founding Sponsor benefits + additional entitlements Experience a one of a kind platform to uplift the spirits of festival guests by leading interactive speaking segments on entrepreneurship, education, home ownership, financial literacy, and self-improvement. This village will be prominently located on the Jones lawn at Discovery Green and appear inside a zone of complimenting exhibitors. •Opportunity to engage audiences & lead key discussions •Opportunity to brand the entire Empowerment Village area located in Jones Lawn • 6 VIP lounge access backstage passes

PAGE 12 HEALTH VILLAGE SPONSOR: $20,000 Package includes Founding Sponsor benefits + additional entitlements This incredible opportunity offers healthcare industry partners to leverage premier space centrally located on-site at discovery green and provide healthcare screenings for attendees. Join us as we spread lasting gift of health that keeps on giving for generations. • Premier visibility on Crawford Promenade walkway • Opportunity to brand this zone with health & wellness themed activities • 6 VIP lounge access backstage passes

BLACK HERITAGE CAFÉ SPONSOR: $20,000 Package includes Founding Sponsor benefits + additional entitlements The black heritage café is an invitation only food bar accessible to HBHMAF volunteer, board members, exhibitors and other VIP guests during the event. Sponsor provides food, drinks, and utensils for 750 people. • Naming right to the Black Heritage Café via company banner (sponsor provided) • Opportunity to engage audiences through live performances and animated displays at event • Opportunity to provide company volunteers and produce company branded T-shirt for volunteers • 6 VIP lounge access backstage passes

CULTURAL ARTS VILLAGE SPONSOR: $10,000 Package includes Heritage Sponsor benefits + additional entitlements Special guest host Guy Sheppard and wife Brenda Sheppard: this electric, high energy village celebrates the essence of the African American spirit manifested through an expression of cultural arts. Sponsor has an active role in the program design for this zone. Activities to inspire all ages groups. • Naming right to the premier Cullen Veranda space at Discovery Green with customized branding • Opportunity to engage audiences through live performances and animated displays at event • 4 VIP lounge access backstage passes

STREET STYLE FASHION SHOW SPONSOR: $10,000 Package includes Heritage Sponsor benefits + additional entitlements Turn up the main stage by hosting this live fashion showcase around chic urban style. This opportunity is perfect for retailers, hair salons, and cosmetic brands desiring to introduce eclectic products/services to the nation’s 4th largest African American city! • Opportunity to co-create street-style fashion runway program to music presented by a live DJ! • Host to directly engage audiences directly from stage while introducing fashion models • 4 VIP lounge access backstage passes PAGE 13 YOUTH FUN ZONE SPONSOR: $10,000 Package includes Heritage Sponsor benefits + additional entitlements Capitalize on an interactive opportunity to wow youth with play space that includes a bounce house, rock climbing wall, and other staff supervised fun attractions. • Opportunity to customize zone with unlimited branding within venue compliance requirements • Access to designing fun & interactive activities for youth • 4 VIP lounge access backstage passes

MAIN STAGE VIDEO SPONSOR: $10,000 Package includes Heritage Sponsor benefits + additional entitlements The main stage video screen will display official activities taking place on the Anheuser Busch stage including the soul tribute concert featuring R&B group sensation Mint Condition and street style fashion show. • Company brand to appear on live video screen throughout event • Opportunity to have company banner and/or commercial loop on video screen (sponsor provided) • Premier placement to exhibit at event • 4 VIP lounge access backstage passes

OFFICIAL EVENT T-SHIRT SPONSOR: $10,000 Package includes Heritage Sponsor benefits + additional entitlements This sponsor enables us to provide T-shirts to event attendees. • Company naming opportunity as “T-shirts sponsored by (company name)” on all print & media • Company logo to appear on T-shirt sleeve • Recognition as official T-shirt sponsor on event website • Premier placement to exhibit at the event • 6 VIP lounge access backstage passes

MORE FESTIVAL PARTNER OPPORTUNITIES … Customizable packages available Let us customize one that’s just right for you. We want to help you maximize full exposure at this event. Our team will work with your brand and develop the best possible program at outset of sponsor sign-on. Partnership benefits include: • Pre-event & on-site brand visibility • Potential category exclusivity • VIP lounge access backstage passes • Opportunity for partner spotlight in HBHMAF social media channels • Opportunity to engage with our audience through live interactive brand experiences • And much more!!! For more information, please contact: Richard Andrews 832-651-8135 or [email protected]