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Olfactive Trend SEPTEMBER 08 NEW WINS N«ExperienceEW W Sailing»INS by DROSergio TacchiniM «Hellodrom Kitty» by Koto COMomING ING CONCEPT TREND «From Karl Lagerfeld to Alberta Ferretti» OLVACTIVE «Fall» I N THEnext A I R in THE LEGEtrendNDARY «Emporio Armani» OLFACTIVE TREND «Kenzo» «Lancôme» Air «Trésor by Lancôme» «Jean-Paul Gaultier» «Ralph Lauren» PerfumeDRESSing «Guerlain» D R O M 1 2 «Paco Rabanne» «Freeze frame on what to wear Roomin Fall/Winter 2008» COMing nEXT COMING NEXT HOUSE : Karl Lagerfeld GROUP : Coty Prestige FRAGRANCE next : «Kapsule» LAUNCH DATE : October 2008 HOUSE : Vera Wang GROUP : Coty Prestige FRAGRANCE : «Look for Men» LAUNCH DATE : November 2008 HOUSE : Sean John GROUP : Estée Lauder Group FRAGRANCE : «I am King» LAUNCH DATE : December 2008 HOUSE : Alberta Ferretti GROUP : Elizabeth Arden LAUNCH DATE : Spring 2009 IN THE AIR IN THE Air HOUSE : Emporio Armani GROUP : L’Oréal FRAGRANCE : «Diamonds for Men» LAUNCH DATE : September 2008 BOTTLE DESIGNER: Fabien Baron CONCEPT : fter the successful feminine edition, the masculine coun- terpart, Diamonds for men, fronted by Josh Hartnett is the A new perfume by Emporio Armani. With the bottle designed by Giorgio Armani himself, shaped like a square-cut diamond, the fragrance was created for the urban and youthful male. The name of the perfume and shape of the bottle is a real challenge for producers, designers and market, since diamonds are always attributed to women. The scent is a combination of gourmand and ambery notes. OLFACTIVE FAMILY : It opens with sparkling notes of bergamot and Szechuan Pepper, - Oriental, Aromatic, Woody and continues on with smoky woody effects of Guaiac, Vetiver, and Cedarwood. The particular accord features Cocoa and Ambroxan. IN THE Air HOUSE: Kenzo GROUP: LVMH Group FRAGRANCE: «Kenzopower» LAUNCH DATE: August 2008 BOTTLE DESIGNER: Kenya Hara OLFACTIVE FAMILY : -Floral, Powdery, Spicy CONCEPT : his new durable masculine perfume, presented for Kenzo’s T 20th anniversary, is a fancy flower, echoing FlowerbyKenzo. A floral impression for men, with a top of spicy mix, Cardamom and Coriander and zests of Bergamot for freshness, while the heart offers powdery woods and the vigorous ambery notes envelope the dry down. In order to play with the traditional codes of perfumery, the fragrance was created around an imaginary flower for a surprising scent for men. The ad campaign is a poetic license directed around this flower, also designed on the packaging. A Japanese legendary figure of design, Kenya Hara, signed the bottle, reminiscent of a sake bottle, with a mirrored metallic finish. Kenzo Power will be backed by major me- dia investment in the press and on TV. The ad campaign was concei- ved and shot by Kenzo Parfums creative director Patrick Guedj. IN THE Air HOUSE: Lancôme GROUP: L’Oréal FRAGRANCE: «Magnifique» LAUNCH DATE: September 2008 BOTTLE DESIGNER: H5 OLFACTIVE FAMILY : CONCEPT : - Floral, Fruity, Woody, Orris ith the leitmotiv “You are unique, You are magnifique”, Lancôme is launching a fragrance that celebrates the vibrant W femininity, the joie de vivre of the audacious and passionate woman. Magnifique by Lancôme unveils the floral, fruity, powdery and amber notes, featuring a very rare and spicy top note, Saffron. At the heart, beautiful qualities of Rose make the fragrance utterly feminine. And the base, a wood especially cultivated for the fragrance, taken from a Papyrus, and called Nagarmotâ. The bottle, with its luxurious design, nestles in the hand, like a precious treasure. Its luminous fragrance gives a refined and radiant aura to the woman who wears it. Anne Hathaway is ambassador of Lancôme’s Magnifique, a fragrance of emotion is in the air... IN THE Air HOUSE: Jean-Paul Gaultier GROUP: Beauté Prestige International FRAGRANCE: « MA DAME» LAUNCH DATE: August 2008 BOTTLE DESIGNER: Francesco Moretti CONCEPT : iveteen years after the first fragrance, Classique, the Jean-Paul Gaultier perfumes are launching a new playful scent. Impertinent F and singular women, androgyne of modern times, an amusing muse, incarnated by Agyness Deyn, under the camera of Jean-Baptiste Mondino, for Ma Dame by Jean-Paul Gaultier. To this cheeky girl is offered a gourmand scent, symbolised by its bottle. The solid slab of glass with the classical corset in impression, in pink orange as revea- led by the fluorescent edges, and designed by Fransceco Moretti. The fragrance is also luminous due to an addictive Grenadine cocktail on a fresh velvelty Rose and Orange zests. The dry down continues OLFACTIVE FAMILY : through overdosed Musks and vibrating Woods, such as Cedarwood. - Floral, White Flowers, Aquatic, Gourmand The packaging has to be torn to pieces, as another transgression of the codes: brand image of the designer. IN THE Air HOUSE: Ralph Lauren GROUP: L’Oréal FRAGRANCE: « Notorious » LAUNCH DATE: August 2008 BOTTLE DESIGNER: Rony Zeidan CONCEPT : otorious is the latest feminine fragrance from Ralph Lauren, as a revival of the codes of 50’s Hollywood. Described as a N “daring new fragrance of timeless intrigue and boundless desire”, Notorious was inspired by the self-possessed women of the golden age of glamorous films, such as Ingrid Bergman or Lauren Bacall. The flacon is art deco-inspired, with classic detailing designed to evoke a piece of art or timeless accessory. The cap is square with a black platform, inscribed with the gold RL signature. OLFACTIVE FAMILY : The scent is described as an oriental, new by Ralph Lauren and - Oriental, Fruity, Ambery features top notes of Blackcurrant, spicy pink Pepper and Italian Bergamot; middle notes of chocolate Cosmos - a chocolate-scented Burgundy flower exclusive to Ralph Lauren Fragrances, white frost Peony and Carnation, and the dry down, notes of Patchouli, Musk, Vanilla and Orris. The ad is fronted by the French model, Laetitia Casta. IN THE Air HOUSE: Paco Rabanne GROUP: Puig Beauty FRAGRANCE: «1 MILLION» LAUNCH DATE: August 2008 BOTTLE DESIGNER: Noé Duchaufour-Lawrance CONCEPT : aco Rabanne is dedicating its new fragrance to the true dandy who has it all, money, cars, girls... As a veiled message to the consumer, P not to be taken literally ! Called 1 Million and designed after a gold ingot, this new fragrance for men is aimed to seduce the new thinking man. The fragrance is in his image and opens with top notes of Grapefruit, Peppermint and blood Mandarin, leading to heart notes of Rose, Cinnamon and spicy notes. A base of blond Leather, white Wood, Amber note with OLFACTIVE FAMILY : the particular Amber Ketal, in a large dose here, and Indonesian Patchouli completes the scent. - Oriental, Fruity, Woody The gold and glass bottle is by the designer Noe Duchaufour-Lawrance, his first fragrance flacon creation. The campaign includes Internet support with a playful mini site. IN THE Air HOUSE: Guerlain GROUP: LVMH Group FRAGRANCE: « Guerlain Homme » LAUNCH DATE: August 2008 BOTTLE DESIGNER: Paola Pininfarina CONCEPT : uerlain is releasing its new masculine fragrance to coincide with the fragrance house’s 180th birthday. Guerlain Homme has been G developed to target the younger consumer in mind. For the man who takes care of himself, giving to cleanliness another expression of freedom. The scent is like a mojito cocktail. At the top, sweet Lime, Mint, sugar Cane and Rum make the the cocktail effect, while Rhubarb, floral and citrus notes in the form of Bergamot, green Tea and Geranium dress the heart. The dry down reverts back to the opening fresh appeal with notes of cedarwood and vetiver. Like all Guerlain scents, Guerlain Homme uses 80 per cent natural ingredients, with OLFACTIVE FAMILY : synthetic materials used to enhance the fragrance and confer unicity. - Citrus, Green, Aromatic As the ad declares, the fragrance was created for the animal in you and is presented in a sleek metallic glass bottle, imaginated by car designer Paolo Pininfarina. NEWNEW WINSWINS OLFACTIVE FAMILY: - Fougere, Citrus, Green, Woody, Leather NEW WINS drom drom HOUSE: Sergio Tacchini GROUP: Morris FRAGRANCE: «Experience Sailing» LAUNCH DATE: 2008 CONCEPT : acchini Experience Sailing is a fragrance of emo- tion for the strong-minded man. Free spirited, the T Experience Sailing man likes to live the authentic life. He feels the deep passion of the elements, wind and waves, and the compelling experience of a solo journey. The scent is a mix of sensations, with vitalizing notes of Bergamot, Orange Flower and Grapefruit. The masculine freshness at the heart is due to an aquatic, slightly ozonic accord, and Lavender, while Jasmine and PERFUMER : Violet bring sensuality. The base notes offer a combi- nation of woods, Vetiver, Sandalwood and Gaiacwood, Alix Miral to bring a long lasting scent combined with the powdery - Munich musk. Intense in colour, masculine in shape, the bottle reminds one of the power of the sea. NEW WINS NEW WINS OLFACTIVE FAMILY: drom - Gourmand, Fruity, Musk HOUSE: Hello Kitty GROUPE: KOTO FRAGRANCE: «Hello Kitty» & «Hello Kitty Baby Perfume» LAUNCH DATE: April 2008 CONCEPT : he first Hello Kitty perfumes were developed in two crea- T tive lines. The baby perfume is a non-alcoholic scent in a real new universe of fragrances, with fruity notes of Raspberry, Hazelnut and Violet, keeping the comfortable and soft effects, typically used for little ones. The packaging inter- prets the baby codes in pure white and pastel colours. Hello Kitty, eau de toilette for little girls, is an PERFUMER : impertinent fragrance, especially created for them, with OLFACTIVE FAMILY: gourmand fruity notes, playful and fun. The bottle is Corinne Cachen - Citrus, Green, Woody, Musk tied with a pink ribbon to emphase a total girlie spirit. - Paris Opening the bottle unveils a story, the packaging case turns into a secret box... OLFAOLFACTICVETIVE TRE TRENNDD OLFACTIVE WOODY TREE MOSS AMBERY The feeling of autumn… trend That autumn smell… GUIACWOOD TREE MOSS CISTUS LABDANUM VETIVER OPOPONAX FRUITY SUNNY DAVANA OSMANTHUS NARCISSUS he leaves are already beginning to fall from the trees.
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