www.chiefoutsiders.com Phone: 801.362.5250 [email protected] Chris Lundell Contact Information Director, AsiaPacific,Novell Novell President,Vice NorthAmerica, LANDesk President,Vice GeneralManager Center Board ofTrustees, Work Activity CEO, Corda Technologies CMO, COO,DomoTechnologies NEXThink President, NorthAmerica, Board Member, DeductrLLC Solar Development, Vivint President,Vice Business Solar CMO, Vivint Positions Executive Marketing Success Stories business tosuccessinthefollowingways: problems, opportunities,and solutionsthatdrivegrowth inbusiness.Chriscanhelpleadyour A company’s growth accelerationcanbestalledifleadersdonotrecognize thepatterns, Where ChrisCanHelpYour Business Specialties Chris Lundell • • • • • • • • • • • • • • • • • countries. establishing sales andmarketingoffices strategic partnershipoperationsin 10 Grew AsiaPacific SalesatLANDeskby ~80+% for5consecutiveyears, allwhile Domo Technologies’ growth two-fold, whilecompressing the sales cycleby70%. Rebranded companyestablished salesandmarketingprograms thathelpedaccelerate prospective customers. large customersandbuildinga robust andhealthypipelineofqualified andprepared provided foundationalsupportforthecompany’s growth initiatives, closingseveral execution forNorthAmerica.Establishedachannelecosystem andprograms that At NEXThink,generatedoperatingmodelandsuccessfulsales andmarketing should care Solar’s aboutVivint brandandpromise ofvalue. Created newmessaging,positioning,andbrought claritytothereason “why”customers create balanceandgreater demandandsalesvelocity. company, anddevelopingstrategicpartnershipscultivatingnewroutes tomarket managing thecreative andbrandingprocess ofIPOlaunchandlifeasapublic SolarthroughSuccessfully guidedVivint doubledigitgrowth inpreparation forIPO, Developing strategic,actionabletoovercome current obstaclesorindustrychallenges innovation todrivebusinessandinnovateuniquevalue Utilizing thepowerofdigitalmarketing,promotion strategy, branddevelopment,and marketing re-alignment and strategicexecutiontoachievethem Uncovering yourcompany’s goalsandimplementingorganizationalchangethrough organization, creating measurable strategiestoacceleratecompanygrowth trajectory Identifying sales,marketing,andoperationalchallengesinsideoutsideofyour Offering expertiseinROIandprocess optimizationfortechnologyandsoftware teams goals Utilizing andsynthesizingdataanalytics,metricsmeasurement todefineandmeet Optimizing andmeasuringcustomerexperience(CX)forgrowth Creating andimplementing seamlessstrategiesforsalesandmarketing strategies, andmarketingautomationoptimization Defining anddeliveringtargeteddigitalmarketingstrategies,socialmedia Generating growth strategiesthrough integrated,multi-channel marketingcampaigns execution forgrowth companies Offering insightfulbusinessandmarketingstrategicplanning,alignment,innovation Providing proven, growth-oriented strategistforstartupandmid-sizedorganizations bio Fractional CMOsforAcceleratingGrowth Biography
Every chief executive values a solid strategist As Vice President and General Manager of LANDESK Software’s Asia-Pacific Operations, Chris led the company and thoughtful mentor – and Chris Lundell through double-digit revenue growth over an 8-year period, bears more than 25 years of experience and rapidly expanded the company footprint within the Asia- applying his instinctive leadership qualities to Pacific region by launching start-up and growth activities in 10 a variety of future-forward organizations to different ASEAN countries. inspire growth. Chris’s impressive track record also includes various sales Whether it’s guiding teams to success in marketing, sales, and marketing positions at inventive organizations such operations management, finance, or product management, as information technology company Novell, Inc., including Chris’s career includes a proven track record spearheading Marketing Vice President of North America, where he leading edge marketing operations and dramatically successfully led branding and demand generation activities increasing business growth. to support the company’s $650 million North America sales quota. Additionally, as Enterprise Sales Manager Chris joins Chief Outsiders after three years at Vivint Solar, of WordPerfect Corporation for 6 years, Chris effectively Inc., where he first served as CMO and Vice President of managed sales revenue responsibilities in New York and Business Development, delivering high-impact results in both California and executed multi-million dollar MLA agreements roles. Prior to his time at Vivint, Chris was responsible for with major government agencies and Fortune 1000 North American start-up operations for Endpoint and User companies. IT Analytics disruptor Nexthink Technology, driving enterprise sales strategies, forming strategic alliances and partnering Chris holds both an MBA in Finance and a Bachelor’s Degree agreements with top national system integrators, and in Business Management from Brigham Young University. He consulting with various mission-critical organizations. currently serves as the Acting Managing Board Member of Deductr, a computer software company that helps business From 2010-2011, Chris served as Chief Executive Officer owners with their tax deductions, and enjoys fly-fishing, of Domo, Inc., formerly named Corda Technologies, boating, and family time at his home in beautiful Alpine, Utah. fundamentally realigning the company’s strategy, organizational structure, and go-to-market talent, positioning the company for hyper-growth. Later, as CMO and COO, he expertly developed integrated 2.0 sales and marketing methodology.
Fractional CMOs for Accelerating Growth
Chief Outsiders, LLC is an “Executives-as-a-Service” firm helping grow mid-sized companies from coast to coast with part-time, or fractional, Chief Marketing Officers. Unique among strategic marketing and management consulting firms, Chief Outsiders CMOs work as part of the company leadership team on a fractional or as-needed basis to not only help develop market based growth plans, but to be responsible for implementing the plans within the company.
www.ChiefOutsiders.com • [email protected] • Call 801.362.5250