John Howell CV

665 Tanner Building Brigham Young University Provo, UT 84602 John R. Howell Mobile: 801-310-2677 Curriculum Vitae, January 2021 [email protected]

Academic Experience

Assistant Professor of Marketing - Brigham Young University 2018-Present

Assistant Professor of Marketing - Pennsylvania State University 2013-2018 Education

Ohio State University, Columbus, OH — PhD (Marketing) Completed 2013

Brigham Young University, Provo, UT — MS (Statistics) Completed 2007

Brigham Young University, Provo, UT — BS (Statistics) Completed 2003

Published Papers

John R. Howell, Peter Ebbes, and John Leichty, "Gremlins in the Data: Identifying the Information Content of Research Subjects", Journal of Marketing Research, 2021

Mitchell S. von Itzstein, Elda Railey, Mary L. Smith, Carol B. White, George W. Sledge Jr., John R. Howell, Wendy Lawton, Donna M. Marinucci, Nisha Unni, and David E. Gerber, "Patient familiarity with, understanding of, and preferences for clinical trial endpoints and terminology", Cancer, 2020 (Link)

Dotson, Jeffery P., John R. Howell, Thomas Otter, Peter Lenk, Steve MacEachern, and Greg M. Allenby, "A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations", Journal of Marketing Research, 2018

Ballinger, Tarah J., et al "Discerning the clinical relevance of biomarkers in early stage breast cancer", Breast Cancer Research and Treatment, 2017 (Link)

Howell, John R., Sanghak Lee, and Greg M. Allenby. "Price Promotions in Choice Models", Marketing Science, 2015

Allenby, Greg M., Jeff Brazell, John R. Howell, and Peter E. Rossi. "Economic Valuation of Product Features", Quantitative Marketing and Economics, 2014

Allenby, Greg M., Jeff Brazell, John R. Howell, and Peter E. Rossi. "Valuation of Patented Product Features", Journal of Law and Economics, 2014

Working Papers

Howell, John R. and Greg M. Allenby, "Analyzing Platforms Goods Using Multiple-Discrete Continuous Demand Models", (Link) Revision Requested at Journal of Marketing Research

John R. Howell, Peter Ebbes, John Leichty and Porter Jenkins, "Gremlins in the Data: Identifying the Information Content of Research Subjects", Revision Requested at Journal of Marketing Research

Work in Progress

John R. Howell and Jeffery P. Dotson, "Inferring Managerial Loss Aversion in Models of Simultaneous Supply and Demand"

Elea McDonnell Feit, John R. Howell, Oded Netzer, "Power Analysis for Choice-based Conjoint Analysis"

Hannah Wilson, Palmer Flood, Coleman Treadwell, and John Howell, "Inferring Sentimaent and Topics in User Reviews" (Research mentor for a team of undergrade students) Book Chapters

Howell, John R., Greg M. Allenby and Peter E. Rossi (2018) "Feature Valuation Using Equilibrium Analysis" to appear in Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Talks and presentations

Invited Talk - "Analyzing Platforms Goods Using Multiple-Discrete Continuous Demand Models", University of Chicago Marketing Seminar Series, May 2019

Invited Discussion - "Discussion of "Prelaunch Demand Estimation" by Xinyu Cao and Juanjuan Zhang", QME Conference, August 2018

Invited Talk - "Gremlins in the Data", University of Rochester Marketing Department Seminar Series, March 2018

Conference Talk - "Gremlins in the Data", Marketing Science, June 2017

Conference Talk - "Gremlins in the Data", AMA Advanced Research Techniques, June 2016 - Winner Best Paper

Talk - "Inferring Managerial Loss Aversion in Models of Simultaneous Supply and Demand", Brigham Young University, February 2016

Conference Talk - "Price Promotions in Choice Models", AMA Advanced Research Techniques, June 2013

Talk - "Choice Models with Fixed Costs" Sawtooth Software Conference - March 2012 Ohio State University, Fisher School of Business - March 2012 Albert Haring Symposium - April 2012 Brigham Young University, Marriott School of Management - September 2012 University of Maryland, Smith School of Business - September 2012 Pennsylvania State University, Smeal College of Business - October 2012

Conference Talk - "Respondent Weighting in HB", Sawtooth Software Conference, October 2007

Tutorial - "Becoming a CBC/HB Power User", Jeff Dotson, Elea Feit, and John R. Howell, Sawtooth Software Conference, March 2009

Invited Lecture - "Pricing using Conjoint Analysis", Vanderbilt University, Owen Graduate School of Management, November 2012

Awards

Best Paper for "Gremlins in the Data", AMA Advanced Research Techniques, June 2016

Best Paper for "Economics Models with Fixed Costs" Sawtooth Software Conference, March 2012

Haring Symposium Fellow