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Joukkoviestinnän Rakenne Ja Talous ,illi, Tilastokeskus Kulttuuri ja viestintä 2001:1 W Statistics Finland Culture and the Media Joukkoviestinnän rakenne ja talous Mass Media in Finland: Structure and Economy Tuomo Sauri ,//.Tilastokeskus Kulttuuri ja viestintä 2001:1 ¡¡¡¡I Statistikcentralen Kultur och massmedier Statistics Finland Culture and the Media Joukkoviestinnän rakenne ja talous Mass Media in Finland: Structure and Economy Tuomo Sauri Helsinki 2001 Tiedustelut - Inquiries: Tuomo Sauri Tuomo Sauri Tilastokeskus Statistics Finland Puh. (09) 17341 Tel. +3589 17341 e-mail:[email protected] Kansikuva - Cover design: Ilkka Kärkkäinen © 2001 Tilastokeskus Taulukoissa käytetyt symbolit - Symbols used in the Tables: Ei mitään ilmoitettavaa - No information Suure pienempi kuin puolet käytetyistä yksiköistä - Quantity less than half the unit used Oja 0,0 Tietoa ei ole saatu tai se on liian epävarma ilmoitettavaksi - Data not available or sufficiently reliable ISSN 0784-8765 - Kulttuuri ja viestintä ISSN 0787-5584 ISBN 951-727-858-6 Yliopistopaino, Helsinki 2001 JOUKKOVIESTINNÄN TALOUS JA RAKENNE Esipuhe Tässä julkaisussa eritellään joukkoviestinnän rakennetta ja taloutta sekä niissä tapah­ tuneita muutoksia lähinnä 1990-luvulla. Julkaisu on osa Liikenne- ja viestintäministeriön ja Tilastokeskuksen yhteistyötä joukkoviestinnän tilastollisessa kuvaamisessa. Julkaisun on laatinut erikoistutkija Tuomo Sauri. Julkaisun valmistamiseen ovat osallistuneet myös Irma Ollila (taulukoiden ja kuvioiden toteutus) ja Seija Töyräänvuori (taitto). Englanninkielisen yhteenvedon on kääntänyt David Kivinen. Helsingissä helmikuussa 2001 Risto Lehtonen Tilastojohtaja ijjjll Tilastokeskus 3 JOUKKOVIESTINNÄN TALOUS JA RAKENNE 4 i Tilastokeskus JOUKKOVIESTINNÄN TALOUS JA RAKENNE Sisällys Sivu - Page Esipuhe ..........................................................................................................3 Taulukot - Tables...............................................................................................6 Kuviot - Figures...............................................................................................8 Johdanto ..........................................................................................................9 1 Joukkoviestinnän talous..............................................................................11 2 Graafinen joukkoviestintä..........................................................................29 2.1 Sanomalehdet........................................................... 29 2.2 Aikakauslehdet................................................................................. 38 2.3 Kirjat................................................................................................ 44 3 Sähköinen joukkoviestintä..........................................................................51 3.1 Televisio...........................................................................................51 3.2 Radio.................................................................... 58 3.3 Online-palvelut ja internet ......... ......................................................64 4 Ääni- ja kuvatallenteet ............................................................................... 67 4.1 Äänitteet...........................................................................................68 4.2 Video .............................................................................................. 72 4.3 Cd-rom -tallenteet ............................................................................. 75 4.4 Elokuva.............................................................................................77 English summary.............................................................................................81 Kirjallisuus...................................................................................................... 90 Liite -Appendix Suomen viisi suurinta joukkoviestintäyritystä Topfive media companies in Finland.............................................................. 93 Liitetaulukot Appendix tables...................................... 101 ¡¡¡¡¡1 Tilastokeskus 5 JOUKKOVIESTINNÄN TALOUS JA SAKENNE Taulukot - Tables Sivu - Page 1 Joukkoviestinnän liikevaihto 1990-1999 Mass media turnover 1990-1999 ........................................................... 14 2 Joukkoviestinnän kahdet markkinat Suomessa The dual market of mass media in Finland..............................................17 3 Mediamainonta 1990-1999 Media advertising 1990-1999.................................................................. 18 4 Mainososuuksien kehitys eri välineissä Euroopassa 1990-1998 Breakdown of advertising by media in Europe 1990-1998.......................20 5 Kymmenen suurinta joukkoviestintäyritystä konserniliikevaihdon mukaan 1999 Top ten media companies in Finland 1999..............................................21 6 Joukkoviestinnän eri sektoreiden kotimaisuusasteita Share of domestic production in different sectors of mass communication 23 . 7 Joukkoviestintä työllistäjänä 1990-1998 Mass communication as employer 1990-1998........................................... 24 8 Konkurssiin haetut joukkoviestintäyritykset 1990-1999 Bankruptcy petitions in 1990-1999: Mass communication............. sector25 9 Viihde-elektroniikan laitteiden myynnin arvo 1990-1999 Entertainment electronics: sales volume 1990-1999................................. 26 10 Kotitalouksien kulutusmenot joukkoviestintään sekä joukkoviestintä- menojen osuus kulutusmenoista 1990-1998 Household consumption expenditure in mass media and share of total consumption expenditure 1990-1998 .......................................................27 11 Sanomalehtien tuottojakaumat 1990-1999 Newspaper revenues 1990-1999 .............................................................. 31 12 Päivälehtien kustannusrakenne 1990-1998 Breakdown of daily newspaper costs 1990-1998..................................... 32 13 Sanomalehtien levikit lehtityypin mukaan 1980-1999 Total circulation of newspapers by type of paper 1980-1999................... 33 14 Tilausten ia irtonumeromyynnin osuudet sanomalehtien levikkimyynnistä 1992- 1999 Type of newspaper sales 1992-1999.........................................................34 15 Sanomalehdet internetissä 1997-2000 Number of Internet newspapers 1997 & ..........................................2000 35 16 Suurimmat 10 sanomalehtiyhtiötä levikin mukaan 1999 Top 10 newspaper publishers according to circulation ................... 1999 37 17 Aikakauslehdistön tuottojakauma 1992-1999 Magazine revenues 1992-1999 ............................................................... 38 18 Tilausten ja irtonumeromyynnin osuudet yleisöaikakauslehtien levikistä 1993- 1999 Breakdown of consumer magazine circulations 1993-1999.....................40 6 ijjji'l Tilastokeskus JOUKKOVIESTINNÄN TALOUS JA RAKENNE Sivu -Page 19 Postin kuljettamat aikakauslehdet lehtityypeittäin 1992-1999 Magazines and periodicals delivered by the Post Office by type of magazine 1992-1999.............................................................................. 41 20 Koti- ja ulkomaisten aikakauslehtien irtonumeromyynti 1990-1999 Single-copy sales of Finnish and foreign magazines and periodicals 1990- 1999 ..........................................................................................41 21 Aikakauslehdet internetissä 1997-2000 Number of Internet newspapers and magazines 1997 &................... 2000 42 22 Suurimpien yleisölehtikustantajien vuosi volyymit ja keskinäiset volyymi- osuudet 1990-1999 Biggest publishers of consumer magazines: yearly volumes and mutual shares of volume 1990-1999 ...................................................................43 23 Kirjallisuuden myynti kanavittain 1997-1999 Marketing channels of books 1997-1999..................................................46 24 Suurimmat kirjankustantajat 1999 Biggest book publishers 1999...................................................................48 25 Televisiokanavien katseluosuudet 1990-2000 Television: channel shares 1990-2000 ................................................... 53 26 Julkisen palvelun maksun/toimilupamaksun osuus YLE:n, MTV:n ja Nelosen liikevaihdosta 1993-1999 Public service fee/ope rating licence fee: shares ofYLE's, MTV's and Nelonen's turnover 1993—1999 ............................................................... 55 27 Riippumattomien TV-ohjelmatuotantoyhtiöiden liikevaihto 1997-1999 Turnover of independent TV production companies 1997-1999............... 57 28 Radiokanavien kuunteluosuudet keskimääräisenä päivänä 1990-2000 Radio channel shares 1990-2000........................................................... 60 29 Yleisradion radio-ohjelmakustannukset 1999 YLE radio programming costs 1999.......................................................... 61 30 Paikallisten ja osavaltakunnallisten radioiden tuotot 1991-1999 Breakdown of local and semi-national private radio stations’ revenues 1991- 1999 ......................................................................................... 62 31 Suurimmat radioketjut (Tammikuu 2001) Biggest radio chains (January 2001)....................................................... 63 32 12 käytetyintä WWW mediasivustoa (Joulukuu 2000) Top twelve WWW media homepages (December 2000)...........................65 33 Tallenteiden kulutus Pohjoismaissa 1990-1998 Consumption of recorded media in the Nordic countries 1990-1998........68 34 Äänitteitä kuunnelleiden osuus ja kuunteluun käytetty aika keskimääräisenä päivänä
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