CBS Celebrates Women's History Month with Psas

CBS Celebrates Women's History Month With PSAs

03.03.2018

To honor Women's History Month, CBS and the Association of National Advertisers (ANA) have teamed up on a series of public service announcements (PSAs) in which some of the women of CBS introduce a group of less well-known but very important and diverse women.

In the spots, NCIS' Maria Bello, Madam Secretary's TÃ©a Leoni and Sara Ramirez, Criminal Minds' Aisha Tyler and the hosts of The Talk pay tribute to women working in the fields of science, technology, engineering and math (STEM). The PSAs are airing on CBS primetime throughout the month of March.

The effort is part of ANA's #SeeHer initiative, which also was featured during NBC's coverage of the 2018 Winter Olympics from PyeongChang, South Korea.

"I'm so pleased to be celebrating these incredible women who have broken barriers and accomplished so much in the science, tech, engineering and math industries," said Jo Ann Ross, president and chief advertising revenue officer, CBS Corp., in a statement. "We hope that their success stories help to encourage young girls to become the next generation of female leaders in STEM. By showcasing powerful women in diverse roles, we're truly highlighting the mission of #SeeHer - if you can see her, you can be her."

Women featured in the spots include Erica Baker, engineer; Aisha Bowe, aerospace engineer; Rumman Chowdhury, PhD, data scientist; Patricia D'Amore, PhD, research scientist; Knatokie Ford, PhD, biomedical scientist; Olivia Hallisey, inventor; Jo Handelsman, PhD, molecular biologist; Grace Hopper, computer scientist; Rosalyn LaPier, ethnobotanist; Amy Orsborn, bioengineer; Pardis Sabeti, PhD, computational geneticist and Diana Trujillo, NASA engineer.

"These PSAs represent inspiration and demonstrate the power of media to help girls and women see what is possible. This campaign exemplifies our SeeHer movement. We are extremely proud to be a part of it and of the ANA members who are supporting it," said Bob Liodice, chief executive officer, ANA, also in a statement.