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Asiasoft Corporation PLC. (AS) 2Q12 Opportunity Day Asiasoft Corporation PLC. (AS) 2Q12 Opportunity Day 22nd August 2012 DisclaimerAgenda . The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for shares of Asiasoft Corporation Pcl. (“Asiasoft”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Asiasoft operates and general achievement of Asiasoft business forecasts, which will cause the actual results, performance or achievements of Asiasoft to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation . This presentation has been prepared by Asiasoft. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of Asiasoft or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation . This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes . This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws Page 2 AgendaAgenda • Territory Overview • Asiasoft Overview • Next Steps • Appendices Page 3 Territory Overview Online Game Publishers in Thailand TOTAL: 78 Games 111 Games 129 Games 143 Games 154 Games 27 New Games 34 New Games 44 New Games 14 New Games 13 New Games 5 40 Companies (1 New company) (No company 4 closed ) 39 Companies (6 New companies) (No company 3 closed ) 33 Companies (5 New companies) (5 close company) 2 33 Companies 1 (8 New companies) 26 Companies (1 close company) (6 new companies) (3 close Company) 2009 2010 2011 1Q2012 2Q2012 7 new companies entered the market during 6M12 mostly operating web games Page 5 New GameAgenda Launch Online Game Publisher Type Online Game Publisher Type 3KWar Asiasoft/Funbox MMORPG Zeed VS Zombie 7Zeed WEB Gangza Asiasoft/Funbox MMORPG Pirate Of Zeed 7Zeed WEB Giga Slave Asiasoft/Funbox Casual Q Tales Asiasoft/Funbox MMORPG Band Master Asiasoft/Funbox Casual GetAmped II Digicraft Casual Golden Land EMMO WEB Ministry of War INI3 Digital WEB SD Gundam Capsule Fighter Online Golden Soft FPS Dragon Esprit Koramgame WEB 12 Tails Online I Digital Connect MMORPG Swordsman Legend Koramgame WEB IL Soul Bringer INI3 Digital MMORPG Bubble Ninja OH LA LA online (winner) WEB 3 Kingdom 2 INI3 Digital MMORPG League of Legends PlayInter RTS Poke Elf Onnud 20 WEB อัศวนิ แฟนตาซี SNSPlus WEB Cloud Nine TOT MMORPG Crystal Saga White Cherry Soft Co., Ltd WEB Latale Online Winner Online MMORPG Devil Online Winner Online MMORPG Kitsune Winner Online MMORPG Born to Fire Winner Online FPS New 13 games from 8 Publishers 13New New 13 games from 95 publishersPublishers RTS 1 games WEB 8% 2 games MMORPG 15% WEB 2 games 8 games 15% FPS 61% 1 games MMORPG Casual 8% 8 games 1 games 62% 8% Casual FPS 2 games 1 games 15% 8% Web game has been a new mainstream since 1Q12 totaling 15 new games launched in 6M12 compared with 10 games of MMORPG Page 6 Market ShareAgenda by Genre in 2Q12 Others 16% Asiasoft/Funbox TDE/NC True 10% Asiasoft/Funbox 46% Winner Online 58% 10% MMOPRG CASUAL Golden Soft 12% Golden Soft Asiasoft/Funbox 13% Others 40% 16% TDE/NC True Others 3% Golden Soft 32% 9% Golden Soft Winner Online INI3 Digital 5% 12% Others 6% Others 79% 1% Winner Online 8% TDE/NC True 21% Asiasoft/Funbox Web 6% FPS Game Asiasoft/Funbox 20% TDE/NC True Golden Soft 76% 1% MMORPG market share improved from 52% in 1Q12 due to a big success of Dragon Nest Page 7 Source: Company’s data based on 2Q12 Average CCU Proportion base on Max CCU end of Dec 10 Online Game PublishersAgenda in Singapore TOTAL: 5 Games 24 Games 26 Games 25 Games 2 New Games 2 New Games 0 New Games 4 9 Companies 9 Companies 3 (1 New company) 8 Companies 2 (4 New companies) 4 Companies 1 2010 2011 1Q2012 2Q2012 No new company or new game in 2Q2012. Page 8 New Game LaunchAgenda in Singapore 2Q11 2Q12 Online Game Publisher Type Online Game Publisher Type Heroes of Newerth Garena MOBA 1 New Games Released from 1 publisher 1Q12 Online Game Publisher Type Cherry SD Gundam Online Casual Credits World of Tanks SEA Gaming TPS/FPS 2 New Games Released from 2 publishers Page 9 Online Game PublishersAgenda in Malaysia TOTAL: 72 Games 106 Games 119 Games 127 Games 35 New Games 41 New Games 14 New Games 10 New Games Companies 4 ( 1 New company) ( 0 close company) 36 Companies 3 (4 New company) (1 close company) 33 Companies 2 (8 new company) (2 close Company) 29 Companies (7 new company) 1 (1 close company) 2010 2011 2012 Q1 2012 Q2 • 1 new publisher entered the market. • 10 new titles launched in 2Q12 • 2 titles ended service during 2Q12 Page 10 New Game LaunchAgenda in Malaysia Online Game Publisher Type Online Game Publisher Type 魔界 2 Cubinet Client MMORPG 沧海 UIGame Client MMORPG Special Force Cubinet Client MMOFPS 桃园 ChangYou Client MMORPG Finding Neverland Online CiB Client MMORPG 游戏江湖 gamersland Client MMORPG 古域 ChangYou Client MMORPG 吞食天地 3 Koramgame Client MMORPG 飘渺西游 i1play Web MMORPG 百变 Pet Pet GameView Web Strategy Baby War i1play Web Casual Mystic Saga GameView Web MMORPG Saga of Hero GamePro Web MMORPG 一马当先 GameView Web MMORPG 小小忍者 GamBunny Web MMORPG 小小名将 Kingsoft Web MMORPG 傲剑 RMS Web MMORPG 大笑西游 Funnel Web MMORPG 明珠三国 EZjoy Web MMORPG 修仙魂 GamBunny Web MMORPG 魔龙传奇 GoPlayPlay Facebook MMORPG Number of titles launch: 10 from 8 publishers Near even split between client and Web titles. Number of titles launch: 11 from 9 publishers Near even split between client and Web titles. Page 11 Market ShareAgenda by Genre in 2Q12 MMOPRG CASUAL OVERALL Web FPS Game Page 12 Source: Company’s data based on 2Q12 Avg. Max CCU Market ShareAgenda by Genre in 2Q12 MMORPG CASUAL Overall Web FPS Game AS currently has no market share in web game, but will be opening up new web games soon Page 13 Source: Company’s data based on 2Q12 Avg. Max CCU Market ShareAgenda by Genre in 2Q12 MMOPRG CASUAL OVERALL Web FPS Game Page 14 Source: Company’s data based on 2Q12 Avg. Max CCU Online Game PublishersAgenda in Indonesia TOTAL: 52 Games 76 Games 80 Games 93 Games 24 New Games 31 New Games 7 New Games 13 New Games 4 31 Companies (0 New companies) (0 closed company) 3 31 Companies (4 New companies) (2 close company) 2 29 Companies (11 New companies) 1 (3 closed company) 21 Companies (10 new companies) (1 closed Company) 2010 2011 1Q12 2Q12 No new comer in the market in 2Q12 Page 15 New GameAgenda Launch Game Title Publishers Genre Game Title Publishers Genre Jade Dynasty Lyto RPG Sudden Attac Asiasoft FPS/casual Lost Saga Kreon Action/Casual Alliance of Valiant Arms Asiasoft FPS/Casual Ace Online Winner TPS/Casual SD Gundam Megaxus Action/Casual Battle of the Immortals Prodigy RPG King of Kings Ingame RPG TboT OrangeGame Casual Harvest Moon Prodigy Infinitech Web Ninjakita Gameweb Web Mercury Red Prodigy Infinitech FPS/Casual Living After War Mobius RPG Real Of Titans Prodigy Infinitech MOBA/RPG Winning Goal Mobius Sport/Casual Dragonest Kreon RPG Heroes Island Bright Star Fortune RPG Microvolts Kingslaim TPS/Casual Gol Online IGLO Web Florensia Olleh4u RPG Robo Wars Wavegame Web Rosh Online Crystal Epic RPG Shadow Company Qeon FPS/Casual Web, Web, 2, 20% 2, 17% RPG, RPG, 4, 4, 33% 13 Games From 40% 10 publishers 2011 2012 Casual, Casual 4, 40% 6, 50% Casual (FPS and Action) is still a mainstay of publishers Page 16 Market ShareAgenda by Genre in 2Q12 Others 14% Megaxus Asiasoft 2% 24% Kreon 63% Lyto 6% OrangeGam Lyto 45% IAH Game e 5% 2% WaveGame InGame 2% 9% RPG CASUAL Megaxus 8% Others 3% Prodigy 12% Lyto 19% Prodigy 4% WaveGame Kreon 13% 4% Asiasoft 1% TOTAL GameWeb Others 12% 34% Lyto 6% Others 8% Megaxus 3% Kreon 52% Winner Mobius 6% Interactive 3% Asiasoft 1% IGLO 10% WEB FPS/TPS Others 1% WaveGame 13% OrangeGame Kreon 86% 29% • AS had no market share in web and casual game yet. • Gemscool is a subsidiary of Kreon from Korea. Page 17 Source: Company’s data based on captured CCU in 2Q12 Asiasoft Overview ConsolidatedAgenda Performance Unit : Million Baht Items Q2Y11 Q1Y12 Q2Y12 YoY QoQ 1HY11 1HY12 YoY Revenues 407.62 402.22 594.97 ▲ 46.0% ▲ 47.9% 803.00 997.19 ▲ 24.2% <By Region> Domestic 261.27 261.32 315.88 ▲ 20.9% ▲ 20.9% 538.29 577.20 ▲ 7.2% Oversea 146.35 140.90 279.09 ▲ 90.7% ▲ 98.1% 264.71 419.99 ▲ 58.7% <By Business Type> Online 381.15 360.79 425.57 ▲ 11.7% ▲ 18.0% 741.41 786.35 ▲ 6.1% Distribution 19.28 34.29 163.60 ▲ 748.3% ▲ 377.2% 44.95 197.89 ▲ 340.3% Advertising and others 7.19 7.15 5.80 ▼ 19.3% ▼ 18.9% 16.65 12.95 ▼ 22.2% COGS 220.07 220.55
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