xxxxxxxxxxxxx. This is a massively multiplayer online game (MMOG) game developed by T3 Entertainment, a company that is based in South Korea. It is an advanced casual rhythm and dance game. xxxxxxxxx is one of the top games due to its music video format, which allows users to play by using fingers to type and perform dance sequence icons. The game is targeted toward female teenagers, as this game allows gamers to develop their characters as well as interact with other gamers.

xxxxxxxxxxxx. This is the first 2D side-scrolling, real-time online fighting game in the world that makes possible for six players to play at one time and fight each other. The game, which is published by xxxxxxxx in , has received the x

Malaysia

The same top 5 game titles played in in 2010 continue to dominate the market this year.

xxxxxxxxxxx. This is an FPS in which players join either the SAS or Delta Force. Each team attempts to complete their mission/objective and/or eliminate the opposing team. The plot is based on the film TaeGukGi: Brotherhood of War.

xx. xxxxx is an online FPS realistic game with modern settings. Similar with Counter Strike, xxx is a shooting game based on multiple team play. Players start by choosing their character. This game has four modes: L Team Death Match, Team Match, Ghost Match, and Annihilation Match. xxxx is an FPS tactical online game which was developed by a South Korean developer, Smile Gate and was published by Neowiz, also from Korea.

xxxxxxxxxxxxxx. This is an MMOG game developed by T3 Entertainment, a company that is based in South Korea. It is an advanced casual rhythm and dance game. xxxxxxxxxxxx is one of the top games due to its music video format, which allows users to play by using fingers to type and perform dance sequence icons. The game is targeted toward female teenagers, as this game allows gamers to develop their characters as well as interact with other gamers.

xxxxxxxxxxxxxx. This is an MMORPG developed by , which is based in South Korea. It was one of the first free online games to be published across SEA with a strong legacy user base and draws inspiration from Norse mythology. The large community base is the key to its success. No airtime fee is charged and the storyline isn't complex. The royalties and licensing fees earned in 2011 from distributing xxxxxxxxxxxxxxxx is xxxxxxxxxxxxxx in Malaysia and combined.

Source: msupdate.wordpress.com/2011/08/03/msea-40000-concurrent-users/

8 #AP6670608T ©2011 IDC Note: Worldwide Facebook Zynga Game ranking and statistics like monthly active users, daily active users can be found in statistics.allfacebook.com/developers/single/zynga/25350/c/.

Marketing Activities and Promotions

There were a number of events that were held by online game SPs. Apart from the usual activities such as conducting road shows in Internet cafés and shopping malls, competitions to workshops to corporate social responsibility (CSR) events are gaining good traction. The situation is similar across the region, except in , where SPs are still in limbo and awaiting new instructions from the government.

Singapore

 Singapore Toy, Game and Comic Convention 2011, August 20, 2011

 TGX 2011, 9, September 11, 2011

 IAH's 15% off cash shop great sale, September 16–20.

 Dragonica Offgamers' S$60 iCash promotion

 "Be a millionaire with Asiasoft" promo; stand a chance to win S$1 million in cash with every purchase of S$50,000 cash purchase of AXS, inets, or SAM machines between August 1 to October 31, 2011.

Thailand

Game Show in January 2012

Malaysia

 GameHub Event at KSL City, Johor Bahru, Malaysia in June 2011

 Malaysia International Toy Fair and Game Expo 2011 in September 2011

 IAH's One Asia Cup Malaysia 2011 in October 2011

Indonesia

 Playing Game Endurance. Breaking the record, playing games for 150 hours from June 25, 2011 to July 2, 2011 in Bandung, Indonesia. The event ended with a 168 hours record breaker, crushing the previous Indonesia record and getting an award from the Museum Rekor Indonesia (MURI). The event also included a total prize of 100 Million rupiah.

 The grand opening of 81 Keys Online was held on September 22, 2011. After the launch, road shows are planned to promote the game in Jogia. Medan, Surabay, and Semarang. The game is brought in by PT HaeGoong Interactive, in collaboration with Wayi International Digital Entertainment. The event included five awards (i.e., Top 3 Guild Party Time, Best & Lucky Player, The Greatest

14 #AP6670608T ©2011 IDC