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The Programs 2010 Korea – Thailand Copyright Forum Bangkok 22 October 2010 2010 Korea- Thailand Copyright Forum- Bangkok The Programs 2010 Korea – Thailand Copyright Forum Bangkok- THAILAND 22 October 2010 Papers published in this volume constitute the proceedings of the 2010 Korea- Thailand Copyright Forum-Bangkok Papers were provided by the workshop’s speakers for presentation. Copyrights of this combination reserved by: 2010 © Korea Copyright Commission and Department of Intellectual Property of Thailand 1 22 October 2010 2010 Korea- Thailand Copyright Forum- Bangkok Korea-Thailand Copyright Forum The 2010 Korea-Thailand Copyright Forum “The Creative Economy with Copyright” is an important international forum for the professionals and specialists in the Thai and Korean creative industry. The major aim of the Forum is to share valuable experience and strategies for promoting creative industry through effective copyright protection system. The speakers would present the selected interesting issues regarding copyright protection and business promotion strategy, especially in the digital era which the technology is rapidly growing as well as the development of copyright infringement via internet and online channels.The Forum would contribute fruitful idea in order to developing the effective solution for copyright protection to industry, which reflect to the development of creative industry of the nations. The Venue Room “Chadra Ballboom 1”, Siam Kempiski Hotel-Bangkok 991/9 Rama I Road, Patumwan, Bangkok, Thailand <10330> Tel: +66 2162 9000, Fax +66 2162 9009 website: www.kempinski.com/bangkok Siam Kempinski Hotel y Bangkok is located just steps from Siam Paragon shopping mall and offering the finest new rooms, suites and serviced residences. It is a luxurious oasis in the heart of the City of Angels. It offers rooms overlooking tropical gardens interspersed with extensive water features, a 900 m2 Grand Ballroom, kids club, exclusive spa, health club, seven food and beverage options and extensive meeting facilities. Key Contacts KCC International Coordinator at KCC Bangkok Office, Bangkok, THAILAND Mr. Cheepchanok Chernkwanma Korea Copyright Commission: Bangkok Office 999/9, unit 3803 The Offices at Central World, Rama 1 Road, Patumwan, Bangkok, Thailand 10330 Tel: +66-2-613-1723 Fax: +66-2-613-1724 Email: [email protected] Homepage: www.copyright.or.kr Department of Intellectual Property, Ministry of Commerce, THAILAND Ms. Tanitta Sitthimonkol Copyright Office - Department of Intellectual Property (DIP) 44/100,Nonthaburi 1 Rd.,Muang District, Nonthaburi 11000 Tel: +66 2547 4704 Fax: +66 2547 4631 mail: [email protected] Homepage: www.ipthailand.go.th 2 22 October 2010 2010 Korea- Thailand Copyright Forum- Bangkok KOREA COPYRIGHT COMMISSION & BANGKOK OFFICE KOREA COPYRIGHT COMMISSION (KCC) The Korea Copyright Commission, the single authentic institution of Korea in the field of copyright and an affiliate to the Ministry of Culture, Sports and Tourism of Korea, has been making its best efforts to build up a fair and balanced copyright system since its establishment in 1987 under the Copyright Act of Korea. The KCC aims to encourage authors to create works and build up a fair and balanced copyright system in order to contribute to the development of culture an copyright industry in Korea. Three major areas that the KCC concerns are creative environments for legitimate use of copyrighted content; education and publicity on copyright issues; and overseas promotion of copyrighted content. Roles and Responsibilities of KCC Copyright deliberation and conciliation Operating the copyright registration system Education & training to foster human resources in the field of copyright Promotion and publicity to enhance the public awareness on copyright protection Appraisal services with regard to copyright infringements upon requests by courts or any investigative institutions Conducting diverse in-depth research Enhancing international cooperation KCC BANGKOK OFFICE Established in May 2007, the Korea Copyright Commission Bangkok Office is responsible for promoting and protecting Korean copyright in Southeast Asian countries. Bangkok Office’s Role and Responsibilities Facilitating smooth communication between Korea and Southeast Asian countries by providing information about the Korean copyright system Offering in-depth information by conducting research on the legal system, licensing practices, industry technology, current issues and trends in the field of copyright in cooperation with academic research centers and local correspondents in Southeast Asian Countries Encouraging partnership with local authorities and cultural industries through various networks to promote public awareness on copyright Assist to facilitate copyright licensing through consultation on the local copyright system and information about cultural industry trends 3 22 October 2010 2010 Korea- Thailand Copyright Forum- Bangkok MINISTRY OF COMMERCE & DIP MINISTRY OF COMMERCE The Ministry of Commerce is in charge of trade, prices of important agricultural goods, consumer protection, entrepreneurship, Insurance, Intellectual property protection, exports and representing Thailand at the World Trade Organization. The Ministry was founded in 1892 by King Chulalongkorn (Rama V), by separating the ministry from the Ministry of Agriculture and Cooperatives. The Ministry moved to its present premises in Nonthaburi in 1989. The current Ministers are: Pornthiva Nakasai as Minister and Alongkorn Ponlaboot as Deputy Minister. The main missions of the Ministry are; - To generate country's income and value added for products and services - To strengthen domestic economy & trade and create opportunities for entrepreneurs - To ensure free & fair trade and strengthen consumer & producer protections as well as enhance intellectual property - To develop and manage trade system to efficiently support trade competitions DEPARTMENT OF INTELLECTUAL PROPERTY (DIP) Department of Intellectual Property (DIP) was established in 1992. It takes over missions relating to the administration of intellectual property from the Department of Commercial Registration (Now has been changed into “the Department of Business Development”)-Ministry of Commerce. The structures of the Department in reorganized several times during 1999 until now as to facilitate the adjusted roles, mission and strategies aiming as higher efficiency and effectiveness in the protection of intellectual property and to becoming a leading agency in enhancing the competency in intellectual property protection and service, as its vision. DIP has the major missions as follows; 1. Encouraging creation of intellectual property 2. Promoting management and commercial exploitation of intellectual property 3. Developing services thoroughly and efficiently 4. Developing intellectual property protection system towards comprehensive efficiency 5. Putting force fair use of intellectual property right and suppressing right infringement 6. Developing network both domestic and foreign countries. The organization of DIP includes Patent Office, Copyright Office , Trademark Office, Office of Prevention and Suppression of IPR Violation , Legal Affairs Division and IP Promotion and Development Division-which also including the internal functions for promotion of IP product of Thailand. 4 22 October 2010 2010 Korea- Thailand Copyright Forum- Bangkok The Forum Program Opening Ceremony 08:30 Reception Opening Speech Mr. Hyun Chol Kim Director General-Korea Copyright Commission Welcome Address 09:00 10:00 Mr. Won-Sup Park Minister, Korean Embassy Of Thailand Keynote Speech Dr. Karndee Leopairote Advisor to the Deputy Minister of Commerce of Thailand 10:00 Photo Section/Tea and Coffee Break 10:20 Special Presentation How the “Korean Wave” shakes the world 10:20 11:00 Mr. Kyoung-Mi Jeong Director of Global Marketing - Korea Creative Content Agency (KOCCA) Session I. Corporation on Copyright in Developing Creative Industry Impact from Copyright Piracy to Creative Economy Dr. Anantachoke Osangthammanont Senior Researcher- Fiscal Policy Research Institute 11.00 Copyright Protection Method in Korea 12.30 Mr. Eung-Jun Jeon Lawyer, You Me IP Law Office Effective Measure for Protecting Digital Content Ms.Varunee Ratchatapattanakul Thailand Representative - Business Software Alliance (BSA) 12:30 Luncheon Break 13:30 Session II. Global Business Strategy and Importance of Copyright Protection Panel Discussion: “Global Marketing Strategy for Copyrighted Content Business and Right Management: Thai and Korean Experience” Representatives from: 1. Dr.Niracharapa Tongdhamachart Vice President – International Marketing Software Industry Promotion Agency of Thailand (SIPA) 13:30 2. Mr. Michael Park 15:30 International Business Development Manager - Asiasoft Corporation Plc. 3. Mr. Eric Ku Managing Director , Voozclub Co.,Ltd 4. Prof. Kwnng-Keun Yi School of Computer Science and Engineering, Seoul National University Moderator : Dr. Kajit Sukhum Assistant Director General- DIP 15.30 Closing & Tea and Coffee Break 5 22 October 2010 2010 Korea- Thailand Copyright Forum- Bangkok Table of Contents Special Presentation How the “Korean Wave” shakes the world Mr.Kyoung Mi Jeong Director of Global Marketing - Korea Creative Content Agency (KOCCA) Session I: Corporation on Copyright in Developing Creative Industry Impact from Copyright Piracy to Creative Economy Dr. Anantachoke Osangthammanont Senior Researcher- Fiscal Policy Research Institute Copyright Protection Method in Korea Mr. Eung Jun Jeon Lawyer, You Me IP Law Office
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