Asiasoft Corporation PLC. (AS) Opportunity Day 4Q12
7th March 2013 DisclaimerAgenda
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Page 2 AgendaAgenda
Thailand Market Overview in Q4/12
Overseas Market Overview in Q4/12
Asiasoft Performance in Q4/12
Next Step 2013
Appendices
Page 3 Thailand Market Overview Our Market Coverage & Market Positioning
Page 5 Online Game Publishers in Thailand
TOTAL: 65 Games 78 Games 111 Games 129 Games 165 Games
25 New Games 27 New Games 34 New Games 44 New Games 61 New Games
5 41 Companies (11 New companies) (3 close company) 4 33 Companies 3 (5 New companies) 33 Companies (5 close company) (8 New companies) 2 ( 1 close company) 26 Companies 1 (6 new companies) 23 Companies (3 close Company) (5 new companies) (- close company) 2008 2009 2010 2011 2012 • 11 new comers entered the market in 2012; however, there were also 3 companies closed down with total of 41 publishers at the end of 2012 Page 6 2012 Online Game Breakdown by Game Type
Asiasoft/Funbox TOT Others 56% 9% 6% TDE/NC True Others Asiasoft/Funbox Golden Soft 10% 9% 14% 35% PlayInter 13% TDE/NC True MMOPRG Golden Soft CASUAL 3% INI3 Digital Golden Soft 11% 3% 6%
Others INI3 Digital INI3 Digital 17% 6% 19% Asiasoft/Funbox TDE/NC True Winner Online 45% 18% 8% Winner Online PlayInter Asiasoft/Funbox 100% 12% INI3 Digital 8% 23% Golden Soft 6% Asiasoft/Funbox SNSPlus 7% MOBA 33% Others FPS 1% Web Koramgame Game 7% 7Zeed TDE/NC True 6% 73% Others 24%
Page 7
ProportionRemark : basebase onon AverageMax CCU Max end CCU of Dec 2012 10 Online Game Breakdown by Game Type
MMORPG Casual FPS WEB MOBA
Casual 11% MMORPG FPS 45% 21%
WEB MOBA 10% 13%
Remark : base on Average Max CCU 2012
The no. of players are better distributed in each game genre compared to the past which mainly focus in few genre of MMORPG, casual and FPS
Page 8 Top 5 Ranking for Each Game Type
YulGang Ragnarok Dragon Nest ray city Cabal Audition PANGYA Zone4 Tales Runner Fifa 2
Point Blank Special Force xshot AVA CSO Fashion Dream Boomz Pocket Ninja DivoSaga Travian
• Asiasoft tries to establish its position in all game types and currently also no. 1 in web game. • Play Cyber Game is preparing to launch “Chaos” in MOBA market in 2013 Heroes of League of Newerth Legends Page 9 Remark : base on Average Max CCU Q4/12 (except Fashion Dream based on Average Unique Viewer Q4/12) Overseas Market Overview Online Game PublishersAgenda in Singapore
TOTAL: 5 Games 7 Games 10 Games 26 Games 24 Games
2 New Games 6 New Games 16 New Games 6 New Games
5 10 Companies 1 New Company 4 9 Companies 3 1 New company 8 Companies 4 New companies 2 1 4 Companies 0 New company 4 Companies 0 New company
2008 2009 2010 2011 2012
Page 11 2012 Online Game AgendaBreakdown by Game Type
Other
7% Eagle 0% 15% IAH Other 15% Cherry 12% Credits 33% MMORPG CASUAL
Cherry Credits Overall Asiasoft 23% 38% Cherry Asiasoft Asiasoft Credits 60% 28% 42% Garena 27%
DF Asiasoft 0% 0% 0% 0% interactive 1% 11% Garena M1 0 % 0 % 36% 0% 0% 11% 0% 0% Web MOBA FPS Game IAH 14%
Viwawa Garena Sea 100% 100% Gaming 27%
Page 12 Top 5 Online GamesAgenda by Genre in Singapore
MMORPG (Total 8 games) Casual (Total 6 games)
MapleStory Dragon Nest Forsaken Granado AIKA SEA SD Audition High Super Fifa World Espada Gundam Street Star Online 5 Live 2
FPS (Total 6 games)
Blackshot World of Counter Mission Special Tanks Strike Online Against Force Terror
Page 13 Source: Company’s data based on 2012 Avg. Max CCU Top 5 Online GamesAgenda by Genre in Singapore
MOBA (Total 2 games) Web Game (Total 2 games/Portal)
League of Heroes of Viwawa Mahjong Hime Legend Newerth
Page 14 Source: Company’s data based on 2012 Avg. Max CCU Online Game PublishersAgenda in Malaysia
TOTAL: 81 Games 119 Games 150 Games 124 Games 132 Games
42 New Games 37 New Games 67 New Games 40 New Games
5 35 Companies 9 New companies 4 6 close company
32 Companies 8 New companies 3 3 Close company 27 Companies 2 2 N ew companies 26 Companies 1 Close Company 1 8 New companies 20 Companies 2 Close company 0 new company 2008 2009 2010 2011 2012
Page 15 2012 Online Game AgendaBreakdown by Game Type
Cubinet Cubinet 11% 9% Other Runup Cubinet 32% 2% 8% Eagle MMORPG CASUAL Game CIB Other 42% 29% 32% Runup Asiasoft Overall 5% 31% Koram CIB CIB 9% 14% 47% Asiasoft 29% Cubizone 3% MyCNX 0% 0% Asiasoft Other 22% 51% 33% 0 % 0% 0% Web CIB MOBA FPS Game 46% GoPlayPlay 15% Gameview 8% Garena RMS Funnel 100% 10% 12%
Page 16 Top 5 Online GamesAgenda by Genre in Malaysia
RO2 天龙八部 九阴真经 西游释厄传 Cabal SDO-X2 High Show Steps Street 5 TimeSEA
Sudden Mission Special Crazy Boomz Ninjawar Bubble 傲剑 GV明朝 Attack Against Force Shooter DDT z Ninja 传奇 Terror Online Page 17 Online Game PublishersAgenda in Indonesia
TOTAL: 29 Games 52 Games 76 Games 95 Games
12 New Games 24 New Games 31 New Games 8 New Games
35 Companies 6 New companies 4 ( - close company)
29 Companies 3 (11 New companies) (3 close company)
21 Companies 2 (10 new companies) (1 close Company)
11 Companies (2 new companies) 1 (3 close company)
2009 2010 2011 2012
Page 18 2012 Online Game AgendaBreakdown by Game Type
Asiasoft Lyto 18% 1% WaveGa Kreon 89% Kreon me 6% 21% Megaxus 5% Orange Others Lyto 2% Game 49% IAH Game 1% 1% CASUAL InGame 1% RPG Others 2% Lyto 9% Kreon 70% Megaxus Orange 6% WaveGame 3% 3% Prodigy 2% Asiasoft 1% TOTAL Others 9% Megaxus 7% OrangeGame Lyto 5% 23% Winner 2% Asiasoft 1% Others 33% Others 4% WEB FPS/TPS Orange 25% WaveGame Mobius 8% 14% IGLO 6% Kreon 82%
• AS ID had no market share in web and casual game yet. Page 19 Top 5 Online GamesAgenda by Genre in Indonesia
Dragon Nest Atlantica Online perfect world heva 3 kingdom Lost Saga AyoDance grand chase elsword idol street
NinjaKita Harvest Moon dynasty war Crystal Epic pirate king PointBlank Counter Strike Cross Fire AVA X Shot Online
Page 20 Asiasoft Overview and Performance Business HighlightsAgenda in 4Q12
Page 22 CurrentAgenda Portfolio
At the end of 4Q12, AS group operates 61 online game titles in 6 countries: Number of Games by Genre Web 7 Games • Thailand 35 Titles 12% FPS • Singapore 8 Titles 6 Games • Malaysia 20 Titles (CIB 19 Titles) 10% • Indochina 6 Titles • Indonesia 3 Titles Casual MMORPG • Philippines 3 Titles 10 Games 38 Games 16% 62%
Page 23 Source: Some games are operated in more than one country 2012 Updated AgendaGames Launch Plan
Company 1Q12 2Q12 3Q12 4Q12 Total New Existing Game Total (Launched) (Launched) (Launched) (Launched) Games in Games in Closed in Games in 2012 2011** 2012 2012** 1. Camon Hero 1. Sudden Attack SEA 1. Fashion Dream (web) 1. Star Project (Web) (MMORPG) (FPS) 2. Ever Planet (MMORPG) 2 Elsword (MMORPG 2. Dragon Nest 2. KNO (MMORPG) 3. CSO (FPS) 3. Super Star (Casual) 4. Sheep Farm (Web) ASC (MMORPG)
5. Football City Star (Casual) 11 19 3 27 Thailand Funbox Free Jack (Casual) QT Online (MMORPG) HY2 (MMORPG) 3 7 2 8
Thailand 3 2 6 3 14 26 5 35
Mahjong Hime (Web) Singapore (ASO)* 1 8 1 8
Malaysia (ASM)* 0 2 1 1
1. Ming Chao Chun Online Wang Dao online 1. Qtie online (MMORPG)
(MMORPG) 2.Hero Online (Web) Malaysia (CIB) 4 16 1 19
Overseas Suddend Attack SEA (FPS) Indonesia (ASID) AVA (FPS) Brawl Busters (MMORPG) 2 1 0 3
1. Sudden Attack (FPS) Maple Story (MMORPG) Philippines (ASPH) 2. AVA (FPS) 2 0 0 2
1. Bubble Ninja (Web) Indochina (TLC) 2.Ninedragons (MMORPG) 2 4 0 6
Overseas 2 4 4 3 11 27 3 39
Total** 4 4 9 6 23 46 8 61
Page 24 * Based on a server location but gamers could log in from both countries ** Non-repeat game titles counting , Sudden Attack and AVA was not include as new games
Business HighlightsAgenda in 2012 1. Product Distribution • Launch of Diablo III on 15 May 2012 • Launch World of Warcraft : Mist of Pandaria on 25 Sep 2012 2. Investment Acquisition • Acquired 61.68% in CIB Development Sdn. Bhd. And Officially consolidated F/S since May 2012 New Territory : Expansion Branch office in Philippine • Operated a branch in Philippine from ASO office in Feb 2012, but not officially set up as a branch yet, the document has been submitted but still waiting for the Government Authority approval. • The first game, Maple Story commercially launched in Mar 2012 Establishment of subsidiaries • AS holds 60% of Playcybergames Co., Ltd in Jul. with authorized capital of 20 Million Baht • ASM invest 60% of Trilight Cove Enterprises in Nov. with authorized capital of 1 Million Baht
Page 25
Business HighlightsAgenda in 2012 Card Distribution
Y 2012
Distribution of
• @Cash Plus Y 2010 • True Money
Distribution of 1-2 Call Cash Card
Y 2008 Distribution of @Cash Card
• AS continued to expand distribution channel for the gamer convenience to easily get our prepaid cards. For AS, we also reduced our distribution cost substantially from past years.
Page 26 Business HighlightsAgenda in 2012 Playpark Game Portal
MMORPG FPS CASUAL WEB MOBA BIZZARD
CHOAS ONLINE
Launch by
PlayCyberGames
Commercial Date: Apr 2013
Page 27 ConsolidatedAgenda Performance
Unit : Million Baht Items Q4Y11 Q3Y12 Q4Y12 YoY QoQ FY11 FY12 YoY Total Revenues 469.92 487.69 501.84 ▲ 6.8% ▲ 2.9% 1,684.52 2,016.32 ▲ 19.7% Revenues 441.03 481.77 492.73 ▲ 11.7% ▲ 2.3% 1,637.57 1,971.94 ▲ 20.4%
* Including loss on impairment of prepaid license fees and written off other intangible assets Page 28 CGS and SG&AAgenda Breakdown
Unit : Million Baht % to Core Revenue % to Core Revenue Items Q4Y11 Q4Y12 %Change FY11 FY12 %Change Q4Y11 Q4Y12 FY11 FY12 Royalty 163.43 172.31 37.1% 35.0% ▲ 5.4% 591.85 657.16 36.1% 33.3% ▲ 11.0% Employee 37.10 48.68 8.4% 9.9% ▲ 31.2% 150.72 178.87 9.2% 9.1% ▲ 18.7% COGS Network&Maintenance 23.61 29.70 5.4% 6.0% ▲ 25.8% 90.67 106.84 5.5% 5.4% ▲ 17.8% Depreciation 6.89 10.09 1.6% 2.0% ▲ 46.5% 27.05 36.87 1.7% 1.9% ▲ 36.3% Direct Cost 17.19 10.75 3.9% 2.2% ▼ 37.5% 40.30 144.61 2.5% 7.3% ▲ 258.8% Total 248.22 271.54 56.3% 55.1% ▲ 9.4% 900.58 1,124.35 55.0% 57.0% ▲ 24.8%
Unit : Million Baht % to Core Revenue % to Core Revenue Items Q4Y11 Q4Y12 %Change FY11 FY12 %Change Q4Y11 Q4Y12 FY11 FY12 Employee 51.71 57.71 11.0% 11.5% ▲ 11.6% 188.63 210.53 11.5% 10.7% ▲ 11.6% Rental&Utilities 13.50 14.98 2.9% 3.0% ▲ 11.0% 51.76 58.85 3.2% 3.0% ▲ 13.7% SG&A Marketing 32.24 40.72 6.9% 8.1% ▲ 26.3% 87.34 131.20 5.3% 6.7% ▲ 50.2% Depreciation 5.41 5.21 1.2% 1.0% ▼ 3.6% 18.71 20.95 1.1% 1.1% ▲ 12.0% Others Selling 3.00 1.62 0.6% 0.3% ▼ 45.8% 12.60 9.56 0.8% 0.5% ▼ 24.1% Other Administrative 30.46 22.42 6.5% 4.5% ▼ 26.4% 59.92 68.94 3.7% 3.5% ▲ 15.0% Total 136.30 142.66 29.0% 28.4% ▲ 4.7% 418.96 500.03 24.9% 24.8% ▲ 19.4%
• COG as % of sales increased from 55% to 57% from write off and also the margin from Diablo is less than online income. • SG&A expenses as % of sales still maintained from 2011 at approx. 25.5%.
Page 29 Total RevenueAgenda Structure
Domestic Overseas
Thailand Singapore Malaysia • Plus Sublicense revenue in Vietnam Indonesia Philippines
68% 70% 66% 57% Thailand
43% Overseas 32% 30% 34%
2009 2010 2011 2012
Page 30 2012 Total RevenueAgenda Breakdown Advertising Others 2% 3% GROUP Distribution Income 9% Advertising 2% Others Distribution 2% Income 14% DOMESTIC
Online Income 86%
Others 1% 0% Distribution Income 20% Online Income 82%
OVERSEAS
Online Income Total Revenue is THB 2,015.77 mn 79%
Page 31 2012 GroupAgenda Cost Breakdown
Selling Expenses
Employee COGS 16% Depreciation Others 4% Others Network and 3% 4% Service Commission 5% 2% Direct Cost 4% Marketing 78%
Employee Total Selling Exp. is THB 167.09 mn Expense 18% Royalty Fee 66% Administrative Expense
Others 31%
Employee Total COGS is THB 1,124.35 mn 50% Depreciation Rental and 6% Center Services 0% 13% Total Admin. Exp. is THB 332.94 mn Page 32 Revenue Structure
Advertising Other Advertising Other Advertising Other Distribution Distribution 2% 2% 4% 4% 2% 2% Income Distribution Income 10% Income 14% 7%
Online Online Online Income Income Income 85% 82% 86%
• AS tried to increase its income from other sources to diversify source of income. In 2012, revenue from distribution income increased from 7% to 14%.
Page 33
Top 5 Online AgendaGames by Revenue
Others 27% Others MapleStory MapleStory 30% MapleStory 23% 26% 28% Others 40%
Ragnarok Audition 5% Ragnarok 16% 6% Audition 19% Audition Dragon Cabal Cabal 26% Yulgang Nest 6% Yulgang 6% Cabal 7% 8% 10% Yulgang 8% 9%
• AS’s game portfolio has been improved in terms of income distributed and get less dependent on top 5 games. • Revenue from other games outside top 5 increased from 27% in 2010 to 40% in 2012.
Page 35 Total Revenue Trend
Unit: THB mn Growth of Total Revenue (Y-Y)
2,016 43.0% 6.6% 19.0% 7.1% -2.8% 4.7% 23.6% 8.0% 1,684 354.0 603.2 169.0 501.9 464.6 490.1 421.8 420.6 177.6 401.5 396.6 48.6 67.8 56.9 40.7 41.3 29.9 59.8 + 2.4 % Q-Q + 8.0 % Y-Y
360.2 381.1 366.7 407.7 360.8 425.6 422.3 453.3 1,515 1,662 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 2011 2012
Online Income Other Rev. Online Income Other Rev. • Q2 and Q4 are the high seasons compared to other quarters for online revenue and Q4 is the peak for each year. However for total revenue in Q2 is the highest as sales of Diablo. Page 36 Net Profit Trend
Unit: THB mn Growth of Net Income (Y-Y)
11.4% 13.4% 17.2% 7.6% 7.1% 4.1% -8.9% 5.7%
303.0 296.0 90.2 83.8 78.3 74.1 72.9 70.0 68.6 62.5
+ 25.3 % Q-Q + 5.7 % Y-Y
17.4% 19.9% 17.1% 15.9% 17.3% 14.9% 12.8% 16.1% 17.6% 15.0%
1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 2011 2012 Net Profit Net Profit Margin Net Profit Net Profit Margin • Net profit for 2012 slightly increased from 2011 of 2.36% as net profit margin reduced by 2.6%. Major reasons are from huge write off in Q2, marketing cost in Q3 for many game launched and PT Asiasoft was still at loss. Page 37 TotalAgenda Revenue
Unit: THB mn % 2,016 55 2000 1,684 354 1,519 1,540 50 169 1500 180 324 47.5 45 45.0 1000 43.2 43.0 40
500 35
1,195 1,360 1,515 1,662 0 30 2009 2010 2011 2012 Online Revenue Other Rev. Gross Margin
• Revenue grew from THB1.5 billion in 2009 to THB2 billion in 2012 or 33% growth. • Gross profit margin was peak in 2010 at 47.5%, but on average of 43%. • Revenue grew substantially in 2012 of 19.7% due to CIB contribution, increase in online and distribution income.
Page 38 SG&A Agenda/ Total Sales
Unit: THB mn %
600 28.0 24.88 24.80 26.0 500 24.0 23.36 24.61 22.0 400 20.0 18.0 16.0 300 14.0 500.0 12.0 419.0 10.0 200 379.1 355.1 8.0 6.0 100 4.0 2.0 0 0.0 2009 2010 2011 2012
Net Profit Net Profit Margin
• SG&A expense as % of sales are in the range of 23.4-24.8%, however it is higher in 2011 and 2012 due to aggressive no. of game launched.
Page 39 EBITDAAgenda % of Sales
Unit: THB mn %
600 32.0 29.60 30.0 31.13 27.33 28.0 500 26.0 26.40 24.0 400 22.0 20.0 18.0 300 16.0 551.0 498.5 14.0 479.4 12.0 200 401.0 10.0 8.0 100 6.0 4.0 2.0 0 0.0 2009 2010 2011 2012
EBITDA EBITDA Margin
• EBITDA % of sales was peak in 2010 at 31%. Other years was in the range of 26- 30%.
Page 40 NetAgenda Profit
Unit: THB mn %
350 17.58 18.0
300 17.14 15.03 16.0
250 14.0 12.0 200 11.72 10.0 150 296.0 303.0 8.0 264.0 6.0 100 178.0 4.0 50 2.0 0 0.0 2009 2010 2011 2012
Net Profit Net Profit Margin
• CAGR for net profit during 2009 – 2012 grew 19.4%. • Net profit growth in 2012 was 2.4% mainly due to heavily investing in overseas and game write off in 2012.
Page 41 ROA & ROE ROA %
21.2% 20.1% 20.3%
16.2% Media Sector Media
13.1% 12.9% 14.0% 8.4%
2009 2010 2011 2012
ROE % Asiasoft
23.3% 21.1% 22.9% 14.3%
15.7% 13.6% 14.4% 8.2% 2009 2010 2011 2012
• Currently ROA and ROE is above 20% compared to its pear in media sector of 13- 14%. • ROA and ROE improved every year from 16.2% and 14.3% respectively in 2009 to 20.3% and 23.3% in 2012. Page 42 Source: settrade.com and Total media sector are 23 firms AS HistoricalAgenda Dividend Payment
Year EPS DPS % Payout Dividend % Payout Dividend (Baht) (Baht) Yield % Yield % 2009 0.60 0.580 97% - - -
2010 0.87 0.842 97% - - -
2011 0.97 0.756 78% 4.8% 55% 2.8%
2012 0.99 1.000 101% 6.6% 79% 3.1%
• AS remains it high payout dividend, 101% in 2012 compared to sector of 79%. • Dividend yield was 6.6% compared to its sector of 3.1%.
Page 43 Note: 1. Asiasoft has paid dividends to common shareholder on quarterly basis since 1Q/12 2. Industry dividend calculate only from top 13 firms by market cap. In sector media Next Steps New GameAgenda Launch 1Q13
Shinchan Online : Cute Action MMO
The funniest action MMORPG from the hot hit anime ‘Crayon Shin-Chan'
From the popular Japanese cartoon, easy to play and contain a lot of mini game. launched Dates: 4th week March
Page 45 StarCraft II Agenda Launching Mar 13 StarCraft II: Heart of the Swarm
• Starcraft Part II expansion, a military fiction RTS game,will launch on 12 Mar 13. • Starcraft Part I was sold 11 million CDs since its launch in 1998 around the world and perceived as the best world RTS game. Starcraft II was launched in 2010 with the sales up to 7 milllion CDs. • Perception as a strategy game, parents like their children to play Starcraft game. • In Korea, people love this game and be a national game. Reward from this game competition worth in total at least THB100 million a year. Page 46 Asiasoft Talk 2013 Meeting Asiasoft Talk 2013 Meeting
วันที่จัดงาน: 13 Mar 13 สถานที่จัดงาน: หอ้ งสนั ทนาการ (Space Bar) ชนั้ 28 อาคาร ยูเอ็ม ทาวเวอร์ จุดประสงค์ : แถลงถึงแผนธุรกิจ 2013
Time Details
9:30 – 9:55 • Registration and Welcome Drink & Snack
9.55– 10:00 • Welcome Asiasoft Talk 2013 Meeting
10.00-11.30 • Strategy 2013 by CEO, CFO and DMD
11:30 – 12:00 • Question and Answer
12:30 • แจกของ premium พร ้อมปิดงาน Appendices CompanyAgenda at a Glance
Company: Asiasoft Corporation Plc. (AS) Authorized Capital: THB 307,407,762 Foundation: September, 2001 Paid-up Capital: THB 307,407,762
st 1 Day Trading: 29 May 2008 Par Value: THB 1.00 Website: www.asiasoft.net Foreign Limit: 49% Employee: Approx. 950 (Dec 2012) Dividend Policy: At least 30.0% of net profit Territory: Thailand, Singapore, Malaysia, Business: Vietnam, Indonesia, and Philippines At the end of 4Q12, AS procures 61 online game titles CEO: Mr. Pramoth Sudjitporn (including 19 titles of CIB’s) operating in 6 countries: • Thailand 35 Titles Ownership: • Singapore 8 Titles • Malaysia 20 Titles (CIB 19 Titles) Individual • Indochina 6 Titles 19% • Indonesia 3 Titles Foreign • Philippines 3 Titles Institution
10% Total 61 Titles Services: MMORPG ● Casual Games ● FPS ● Management 0% 71% Web Games ● Game Portal ● Music Online
Most of online games are free to play but users can purchase item in game to enhance the game experience. Some particular MMORPG will be charged by playing time. Page 50 Group StructureAgenda and Business Shareholder Structure:
Online Game Publisher 1. Founders 71.13% 2. Asia Investment 9.76% Paid-up capital THB 307.4 m Partners Limited Free Float 18.29%
99.99% 99.99% 59.99% 99.99%
Asiasoft International A Capital Co., Ltd. Playcybergames PlayPark Co., Ltd. Co., Ltd. (ASI) Co., Ltd. Paid-up THB 112.0 m Paid-up THB 20 m Paid-up THB 20 m Paid-up THB 5 .0m Investment Company Investment Company Online Game Publisher Game Portal & Entertainment Services on 99.99% 40% 30%
Thailand Websites
Thaiware Communication Funbox Co., Ltd. Cybergames Corporation Co., Ltd. Co., Ltd. Paid-up THB 40.0 m Paid-up THB 1.5 m Paid-up THB 1.0 m
Online Game Publisher Website Services Internet Gaming Services 100.00% 100.00% 61.68% 79.90%
Asiasoft Online Pte. Ltd. AS Online Sdn. Bhd. PT. Asiasoft (ASID) CIB Development Sdn. (ASO) (ASM) Bhd. (CIB)
Paid-up SGD 2 .0 m Paid-up RM 4.0 m Paid-up USD 1.0 m Paid-up RM 1.0 m Online Game Publisher Online Game Publisher Online Game Publisher Online Game Publisher in in Singapore in Malaysia in Indonesia Malaysia
60.00% Overseas Trilight Cove Enterprises Ltd. Paid-up USD 1 m Online Game Publisher in Indochina Page 51 AS Roadmap
• Established the company 2001 • Established Asiasoft Online PTE. LTD., a subsidiary in Singapore (100.00%)
2004 • Being awarded ISO 9001:2000 Accreditation (Information Security)
2005 • Sublicensed to CONG TY TNHH CHAU A MEM (CTCM) in Vietnam
2007 • Established AS Online SDN BHD., a subsidiary in Malaysia (100.00%)
• Listed on SET (First day traded: 29 May 2008, IPO Price = THB12) 2008 • Acquired 99.99% in Funbox Co., Ltd. (TH)
•Being awarded ISO 27001:2005 Accreditation (Customer Satisfaction) 2010 •Being awarded ISO 9001:2008 Accreditation (Information Security)
• Established PT. Asiasoft, a subsidiary in Indonesia (80.00%) 2011 • 2Q11: Acquired 40% in Thaiware Communication Co., Ltd. (TH) • 4Q11: Acquired 30% in Cybergames Corporation Co., Ltd. (TH) • Set up a branch office in Philippines • Acquired 61.68% in CIB Development Sdn. Bhd. in Malaysia 2012 • Established Playcybergames Co., Ltd, a subsidiary in Thailand (59.99 Page%) 52 • AS Online SDN BHD. (ASM) invests in Trilight Cove enterprises (60.00%) HistoricalAgenda Investment
2001 2005 2007 2008 2011 2012
CIB (Malaysia) (61.68%)
ASID ASPH (Indonesia) (Philippines) (79.90%) (Branch Office) ASO Sublicensed ASM Funbox (Singapore) to CTCM (Malaysia) (Thailand) Thaiware (100%) (Vietnam) (100%) (99.99%) (Thailand) Playcyber (40%) games (Thailand) Cybergames (59.99%) (Thailand) (30%) Trilight (for Indochina) (60%)
Page 53 Genre ofAgenda Online Games
MMORPG Web Game Massively multiplayer online role-playing game is a genre Web Game played over the Internet using a web browser. of computer role-playing games in which a very large Browser games can be created and run using standard web technologies or browser plug-ins. Browser games include all number of players interact with one another within a virtual video game genres and can be single-player or multiplayer. game world. Browser games are also portable and can be played on multiple different devices or web browsers. Social Game A social network game is a type of online game that is played through social networks, and typically features CASUAL GAME multiplayer and asynchronous gameplay mechanics. Social Online game with cute, colorful cartoon network games are most often implemented as browser characters which is normally relatively easy to games, but can also be implemented on other platforms play. Gamers do not need to spend long time or such as mobile devices high skills to play and can usually finish the RTS game in a short period of time, thus making the game suitable for relaxation Real time strategy games offer an excellent blend of action and strategy. The majority of RTS games are played in a bird's eye or top down perspective allowing players easy navigation and jump around to control units and buildings across game maps and campaigns. Unlike turn based strategy games where you have the ability to take your time, FPS in real time strategy games, all movement, construction, First-person shooters are a type of 3D shooter game combat, research and more are all occurring in real time. featuring a first person point of view with which the player MOBA sees the action through the eyes of the player character. Multiplayer Online Battle Arena is a sub-genre of the RTS. The gameplay is characterized by single unit hero strategic combat between two small teams of players, each trying to destroy the opponent's base
Page 54