Asiasoft Corporation PLC. (AS) 3Q12 Opportunity Day
26 November 2012 DisclaimerAgenda
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Page 2 AgendaAgenda
Territory Overview in Q3/12
Asiasoft Overview in Q3/12
Next Step in Q3/12
Appendices
Page 3 Territory Overview SEA GamingAgenda Market Overview
Unit: Million Baht By CAGR Country By Size Country
8,000 Vietnam 1 Malaysia 1 Vietnam 2011-2015 2 Indonesia 2 Thailand 6,762 CAGR10.4% 7,000 3 Philippine 3 Malaysia 6,096 6,000 5,508 Thailand 4,986 2011-2015 5,000 CAGR12.6% 4,530 4,470 4,119 4,125 3,705 4,000 Malaysia 3,312 2011-2015 2,928 CAGR17.2% 3,000 2,472 2,400 2,520 2,232 2,031 Philippine
2,000 1,647 2011-2015
1,143 CAGR15.5% 819 900 954 1,000 696 747 612 876 Singapore 717 792 834 465 588 2011-2015 633 CAGR 7.5% 348 423 498 570 0 300 2010 2011 2012 2013F 2014F 2015F Indonesia 2011-2015 Singapore Malaysia Thailand CAGR16.1% Indonesia Philippine Vietnam
Page 5 Source: Market Size from (IDC Research) 2012 Forecast
SEA MarketAgenda Overview Country Population Internet Penetration Online Penetration Penetration Market Size User (Internet User/Pop.) Gamer (Gamer / Internet User) (Gamer /Pop.) 2012 Unit: Mill Unit: Mill Unit: % Unit: Mill Unit: % Unit: % Unit: Mill Baht
Singapore 4.7 4.1 87% 2.2 54% 47% 747
Malaysia 28.7 21.2 74% 8.2 39% 29% 2,031
Thailand 66.7 24.2 36% 9.1 38% 14% 3,312
Indonesia 245.6 29.0 12% 8.0 28% 3% 423
Philippine 101.8 38.1 37% 11.5 30% 11% 717
Vietnam 90.5 34.2 38% 8.8 26% 10% 4,986
Total 538 150.8 28% 47.8 31.7% 8.9% 12,126 Page 6 Source: Population from (www.internetworldstats.com)2011 Internet User, Online Gamer, Market Size from (IDC Research) 2012 Forecast
Online Game PublishersAgenda in Thailand
TOTAL: 65 Games 78 Games 111 Games 129 Games 163 Games
25 New Games 27 New Games 34 New Games 44 New Games 49 New Games
5
41 Companies (8 New companies) 4 33 Companies 3 (5 New companies) 33 Companies (5 close company) (8 New companies) 2 ( 1 close company) 26 Companies 1 (6 new companies) 23 Companies (3 close Company) (5 new companies) (- close company) 2008 2009 2010 2011 9M/2012 • No. of New Game in Thailand grew continuously, 9M12 of 49 new games compared to 2011 of 44 new games. • As of 9M12, there are 8 new companies and none are closed. Page 7 New Game LaunchAgenda in Thailand
Online Game Publisher Type Zeed Dragon 7Zeed WEB God of Emperor Asiasoft/Funbox MMORPG EverPlanet Asiasoft/Funbox MMORPG AVA Asiasoft/Funbox FPS HY2 Online Asiasoft/Funbox MMORPG Shot Online Games Campus Casual Football City Star Asiasoft/Funbox Casual WARFLOW Golden Soft WEB CSO Asiasoft/Funbox FPS Weapons of the Gods Golden Soft MMORPG Fashion Dream Asiasoft/Funbox WEB Bounty Hounds Online Lemniscate MMORPG SheepFarm Asiasoft/Funbox WEB Divine Soul STAND BEST TECH MMORPG Paradisy Koramgame WEB Mu Blue Online Winner Online MMORPG Three Kingdoms Online 2 Koramgame WEB New 8 games from 8 Publishers Grand Epic Online Onenet WEB Legend of Edda STAND BEST TECH MMORPG zhushen Voomga WEB Glory Destiny Winner Online MMORPG WEB Little warrior XoyoGame WEB 1 games New 14 games from 5 Publishers 13%
FPS WEB 1 games MMORPG 8 games 13% 5 games 57% MMORPG 62% 4 games 29% Casual 1 games 12% Casual 1 games FPS 7% 1 games 7%
Page 8 Online Game Breakdown by Game Type
Asiasoft/Funbox Asiasoft/Funbox 61% 46% TDE/NC True Others 4% Others Asiasoft/Funbox 31% 13% 35% Winner Online PlayInter 11% 16% MMOPRG CASUAL Golden Soft Golden Soft Golden Soft 5% 6% 13%
INI3 Digital Winner Online Others 5% 0% TDE/NC True 19% Winner Online TDE/NC True 10% 7% 18% Winner Online 11% Golden Soft 9% Asiasoft/Funbox Others 29% PlayInter 0% 100% Golden Soft Asiasoft/Funbox INI3 Digital 0% 8% MOBA 13% FPS Web Game TDE/NC True • Asiasoft/Funbox were ranked no.1 in Web-Based game with Others 72% 58% 41% market share while ranked no. 4 in FPS game with 8% market share. Page 9 Remark : base on Average Max CCU Q3/12 Online Game BreakdownAgenda by Game Type
MMORPG Casual FPS WEB MOBA
10%
22% 40%
12%
16%
Remark : Base on Average Max CCU Q3/12
Page 10 Top 5 RankingAgenda for Each Game Type
YulGang Ragnarok Dragon Nest Cabal ray city Audition PANGYA Zone4 Tales Runner Fifa 2
Point Blank Special Force xshot CSO Black Fire Fashion Dream Boomz Pocket Ninja Bubble Ninja Crystal Saga
Heroes of League of Newerth Legends Page 11 Remark : Base on Average Max CCU Q3/12 (Except Fashion Dream based on Average Unique Viewer Q3/12) Online Game PublishersAgenda in Singapore
TOTAL: 5 Games 7 Games 10 Games 26 Games 28 Games
2 New Games 6 New Games 16 New Games 6 New Games
5 9 Companies 0 New Company 4 9 Companies 3 1 New company 8 Companies 4 New companies 2 1 4 Companies 0 New company 4 Companies 0 New company
2008 2009 2010 2011 9M2012
- By 9M2012, there are 9 publisher in the market.
Page 12 New Game LaunchAgenda in Singapore
Online Game Publisher Type Online Game Publisher Type Business Tycoon Online Cherry Credits Web Mahjong Hime Asiasoft Web Heros of Thessalonica SB Games MMORPG Super Star Live IAH Music 2 New games was launched by 2 Publishers SevenCore Tec Interactive MMORPG 3 New games from 3 publishers
Number of titles launch: 2 Number of titles launch: 3
Web Game 1 game Web Game 33% 1 game 50% MMORPG 1 MMORPG game 1 game 50% Q3/11 Q3/12 34%
FPS FPS Casual Casual - - 1 game - 0% 0% 0% 33%
Page 13 Market ShareAgenda by Genre in 3Q12
Other Eagle Other 9% Asiasoft 4% 2% 11%
Cherry Cherry Asiasoft Credits Credits MMORPG 55% 15% CASUAL Garena 36% Other 68% 12%
Cherry Asiasoft Overall Credits 33% Tech Asiasoft 24% Interactive 3% 10%
Garena M1 31% 12% Web FPS Garena Game 42% IAH 13% Sea Gaming 20%
Page 14 Source: Company’s data based on 2012 Avg. Max CCU for Q3
Online Game PublishersAgenda in Malaysia
TOTAL: 81 Games 119 Games 150 Games 124 Games 131 Games
42 New Games 37 New Games 67 New Games 30 New Games
5 39 Companies 3 New companies 4 1 close company
32 Companies 8 New companies 3 3 Close company 27 Companies 2 2 N ew companies 26 Companies 1 Close Company 1 8 New companies 20 Companies 2 Close company 0 new company 2008 2009 2010 2011 9M2012 • Majority of new game since 2010 are web games. • Many new company enter market with several web games but went bust quickly.
Page 15 New Game LaunchAgenda in Malaysia
Online Game Publisher Type Online Game Publisher Type Enigma Online (EN) Gamon MMORPG 西游释厄传Online On988 MMORPG 黃易 2 (CN) ChineseGo MMORPG ROSH Online Gamon MMORPG 戰神傳奇 Online Gamon MMORPG Bubble Diamond Web Winner Online Web Casual Genghis Khan 2 i1play MMORPG 仙落凡尘 Web GameView Web MMORPG 武林之王 Online RMS Web MMORPG 三国伍虎将Web GameView Web MMO Strategy 功夫英雄 RedApple MMORPG 一网打尽 Web GameView Web Casual 王者天下 Varuna Web MMORPG 小小名将 Web GameView Web MMO Strategy
Number of titles launch: 6
Web Game 2 games Number of titles launch: 8 33%
Web Game 3 games MMORPG 38% 2 games FPS Q3/12 34% - MMORPG 0% Q3/11 5 games 62% Casual 2 games 33% FPS Casual - - 0% 0% Page 16 Market ShareAgenda by Genre in 3Q12
Cubinet Cubizone 14% 17%
Other Asiasoft ChangYou Asiasoft Eagle 48% MMOPRG 15% CASUAL Runup 4% 20% Game 5% 66%
Koram Cubinet ChangYou 14% 14% 6% OVERALL Other 41% Cubizone 3% MyCNX Other 22% 33%
Asiasoft Web 36% FPS Game
GoPlayPlay Gameview 15% 8% RMS Funnel Asiasoft 10% 12% 97%
Page 17 Source: Company’s data based on 2012 Avg. Max CCU for Q3
Online Game PublishersAgenda in Indonesia
TOTAL: 29 Games 52 Games 76 Games 94 Games
12 New Games 24 New Games 31 New Games 8 New Games
33 Companies 4 (2 New companies)
29 Companies 3 (11 New companies) (3 close company)
21 Companies 2 (10 new companies) (1 close Company)
11 Companies (2 new companies) 1 (3 close company) 2009 2010 2011 3Q12
8 Games from 7 Publishers Page 18 New Game LaunchAgenda in Indonesia
Game Title Publishers Genre Game Title Publishers Genre FPS Counter Strike Megaxus Giga Slave Digital Eight casual Dragonfly FPS Special Force Dragon Saga Orange Game Web MMORPG Allods Online Lyto Kungfu Legacy Wavegame MMORPG MMORPG 81 Keys OrangeGame Bubble Ninja Winner Inter Web Rappelz Online Ranob MMORPG Free Jack Faveo Casual Mercenary Ops VTC Casual Living After War Mobius MMORPG Putra Langit Online Capple MMORPG Twelve Sky 2 Terracord MMORPG Dynasty War Faveo Web Web Apocalyps Kreon War Of Throne Orange Game Web MMORPG Lunia Z KingslaimSoft Mahadewa OrangeGame Web Number of titles launch: 8 Empire Heroes GameWeb Web Web Game Number of titles launch: 12 4 games 50% MMORPG 2 games Web Game 25% 3 games Q3/12 27% MMORPG 6 games Casual Q3/11 55% 2 games FPS 0% 25% FPS Casual 2 games 18% 0% Page 19 Market ShareAgenda by CCU in 3Q12
Others Prodig Asiaso 19% Megaxus Kreon y 9% 24% ft 2% Lyto 17% 42% Kreon 63% Lyto 6% Wave IAH Game 2% Game InGame 2% Orang8% RPG CASUAL Lyto 17% Megaxus Others 3% e 3% Prodigy 9% 3% WaveGa me 3% Asiasoft TOTAL 1% Others Others 11% GameWeb Kreon 9% Megaxus 37% 58% 15% Mobius 6% Winner 2%
Asiasoft 2% IGLO 8% WEB FPS/TPS Others 2% WaveGame 13% Lyto 4% Orange 25%
Kreon 75%
• AS ID had no market share in web and casual game yet. Page 20 Asiasoft Overview ConsolidatedAgenda Performance
Unit : Million Baht
Items Q3Y11 Q2Y12 Q3Y12 YoY QoQ 9MY11 9MY12 YoY Revenues 393.54 594.97 481.77 ▲ 22.4% ▼ 19.0% 1,196.54 1,478.96 ▲ 23.6%
* Including loss on impairment of prepaid license fees and written off other intangible assets Page 22 CGS and SG&AAgenda Breakdown
Unit : Million Baht % to Core Revenue % to Core Revenue Items Q3Y11 Q3Y12 %Change 9MY11 9MY12 %Change Q3Y11 Q3Y12 9MY11 9MY12 Royalty 143.24 166.53 36.4% 34.6% ▲ 16.3% 428.41 484.85 35.8% 32.8% ▲ 13.2% Revenue Sharing 117.79 135.86 29.9% 28.2% ▲ 15.3% 348.26 380.78 29.1% 25.7% ▲ 9.3% Amortization 25.45 30.67 6.5% 6.4% ▲ 20.5% 80.15 104.07 6.7% 7.0% ▲ 29.8% COGS Employee 39.16 47.94 9.9% 10.0% ▲ 22.4% 113.61 130.18 9.5% 8.8% ▲ 14.6% Network&Maintenance 22.48 26.73 5.7% 5.5% ▲ 18.9% 67.06 77.14 5.6% 5.2% ▲ 15.0% Depreciation 6.85 10.55 1.7% 2.2% ▲ 53.9% 20.17 26.78 1.7% 1.8% ▲ 32.8% Direct Cost 7.81 22.13 2.0% 4.6% ▲ 183.4% 23.10 133.85 1.9% 9.1% ▲ 479.3% Total 219.53 273.86 55.8% 56.8% ▲ 24.7% 652.35 852.81 54.5% 57.7% ▲ 30.7%
Unit : Million Baht % to Core Revenue % to Core Revenue Items Q3Y11 Q3Y12 %Change 9MY11 9MY12 %Change Q3Y11 Q3Y12 9MY11 9MY12 Employee 47.26 58.03 11.8% 11.9% ▲ 22.8% 136.92 152.82 11.4% 10.3% ▲ 11.6% Rental&Utilities 12.82 15.08 3.2% 3.1% ▲ 17.7% 38.26 43.87 3.2% 3.0% ▲ 14.7% SG&A Marketing 20.58 35.80 5.1% 7.3% ▲ 73.9% 55.11 90.49 4.6% 6.1% ▲ 64.2% Depreciation 4.56 4.74 1.1% 1.0% ▲ 4.0% 13.30 15.74 1.1% 1.1% ▲ 18.3% Others Selling 3.17 2.30 0.8% 0.5% ▼ 27.5% 9.60 7.94 0.8% 0.5% ▼ 17.3% Other Administrative 16.90 16.60 4.2% 3.4% ▼ 1.8% 34.61 44.07 2.9% 3.0% ▲ 27.4% Total 105.28 132.54 26.2% 27.2% ▲ 25.9% 287.80 354.93 23.6% 23.5% ▲ 23.3%
• Amortization including write-off other intangible assets • Direct cost rose from production cost of Diablo 3 and WoW-Mist of Pandaria • Higher marketing cost due to launch new games and WoW-Mist of Pandaria in 3Q12 and launched in early 4Q12
Page 23 Total RevenueAgenda Structure
Domestic Overseas
Thailand Singapore Malaysia • Plus Sublicense revenue in Vietnam Indonesia Philippines
68% 70% 66% 57% Thailand
43% Overseas 32% 30% 34%
2009 2010 2011 9M2012
Page 24 3Q12 Total RevenueAgenda Breakdown Advertising Others 3% 2% GROUP Distribution Income 10% Advertising Distribution 2% Others Income 1% 10% DOMESTIC
Online Income 85%
Others Distribution 1% Income 0% 11%
Online Income 87% OVERSEAS
Online Income 88% 3Q12 Total Revenue: THB 487.7 million
Page 25 3Q12 GroupAgenda Cost Breakdown
Selling Expenses
Employee COGS 17% Others Depreciation Others 3% 4% 2% Network and Commission Service 2% 10% Marketing 78% Direct Cost 8% Total Selling Exp. is THB 45.7 mn Royalty Fee 59% Administrative Expense Employee Expense 17%
Others 29%
Total COGS is THB 273.9 mn Employee 54% Depreciation 5% Rental and Center Services0% 12% Total Admin. Exp. is THB 86.9 mn Page 26 3Q12 DomesticAgenda Cost Breakdown
Selling Expenses
Employee 9% Others COGS 5%
Depreciation 4% Other cost 3% Network Service 9% Marketing 86% Direct Cost 5%
Royalty Fee Administrative Expense Employee 59% Expenses 20% Others 21% Depreciation 10% Employee 58% Rental and Center Services 11%
Page 27 3Q12 OverseasAgenda Cost Breakdown
Selling Expenses
COGS
Depreciation Employee 4% Others 32% 0% Network Service 10% Marketing 64%
Others Direct Cost 4% 11%
Admin Expenses Employee Royalty Fee Expenses 60% 15% Others 36% Employee 50%
Depreciation 2% Rental and Center Services 12%
Page 28 3Q12 Top 5 OnlineAgenda Games by Revenue
Audition Group 22% Others 34%
Dragon Nest Domestic 15% MapleStory 25% Raganarok 7% YulGang Others 13% 40% Cabal 9%
Audition 14% Audition 4% Others 13%
SuddenAttack Dragon 6% Nest Dragon Yulgang Nest 8% Overseas MapleStory 6% TLBB 10% 7% 53%
MAT 14%
Page 29 Remark: Data based on 3Q12 Revenue Revenue BreakdownAgenda by Type
Web-Based FPS 0.0% Casual 3.7% MMORPG 20.5% 75.8%
FPS Web-Based Casual 10.2% 3.0% 16.4% MMORPG 70.4%
Web-Based FPS 5.3% 7.3% MMORPG Casual 68.6% 18.8%
Page 30 Financial Highlights COGS Unit: THB mn Online Income &Total Sales Unit: THB mn 93.5% 93.2% 92.5% 87.4% 90.2% 91.1% 89.7% 87.6% 184.4 232.5 212.7 220.1 219.5 248.2 220.5 358.4 273.9 71.5%
359.2 438.2 395.4 407.6 393.5 441.0 402.2 482.0 595.0 60.2% 55.8% 56.3% 56.8% 51.3% 53.1% 53.8% 54.0% 54.8%
313.9 395.3 360.2 381.1 366.7 407.7 360.8 425.6 422.3
3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 Online Income Total Sales %Online/Total Sales COGS %COGS
Operating Profit Net Profit Unit: THB mn Unit: THB mn
81.1 104.4 91.7 110.8 77.0 85.0 94.7 128.1 81.3 58.5 69.2 70.0 83.8 68.6 72.6 73.1 90.0 66.4
23.1% 22.8% 26.3% 22.3% 19.2% 18.3% 22.5% 21.2% 19.9% 16.6% 16.1% 15.3% 17.4% 17.1% 15.6% 17.4% 14.9% 13.6%
3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 Operating Profit Operating Profit Margin Net Profit Net Profit Margin Page 31 Business HighlightsAgenda in 3Q12
• New Game Launch • Thailand (6): Ever Planet (Jul), Fashion Dream (Jul), Counter Strike Online (Aug), Sheep Farm (Sep), HY2(Sep), Football City Star (Sep) • Malaysia CiB (2): Otie Online (Jul), Hero Online (Jul) • Singapore (1): Mahjong Hime (Sep) • Indonesia(1): AVA(Jul)
• Distributed Product • World of Warcraft : Mist of Pandaria available in Dealer stores on 25 Sep 2012
• Established New subsidiary • AS holds 60% of Playcybergames Co., Ltd with authorized capital of 20 Million Baht • ASM a subsidiary holds 60% of Trilight Cove Enterprises Ltd with authorized capital of 1 Million Dollar
• M&A: • Group of Target (Mobile Platform, Publisher and Game Developer, and Media Digital Agency
Page 32 Business HighlightsAgenda in 3Q12
Page 33 CurrentAgenda Portfolio
At the end of 3Q12, AS group operates 61 online game titles in 6 countries: Number of Games by Genre Web • Thailand 32 Titles 6 Games FPS 10% • Singapore 8 Titles 6 Games 10% • Malaysia 23 Titles (CIB 21 Titles) • Vietnam 6 Titles • Indonesia 2 Titles Casual 9 Games • Philippines 2 Titles 15% MMORPG 40 Games 65%
Page 34 Source: Some games are operated in more than one country Expanded Refill PartnerAgenda Game via Tesco Lotus
Today, @Cash Plus is available at all 1,300 stores of Tesco Lotus & Tesco Lotus Express in Thailand.
List of Games that can refill with @Cash Plus
Non-Fixed Price 50 - 10,000
Page 35 Next Steps New GamesAgenda Launch in Q4/2012 Super Star
Page 37 New GamesAgenda Launch in Q4/2012 Elsword
Page 38 New GamesAgenda Launch in Q4/2012
Star Project
Page 39 Expanded Refill PartnerAgenda Game via True Money True Money Cash Card
List of Games that can refill with True Money
Fixed Price : 50, 90, 150, 300, 500, 1000
Page 40 Our ServiceAgenda : Game Top-Up
MMORPG & Casual Games
Fixed Price 7 SKU : 55, 89, 189, 245, 349, 450, 888 Shooting Games
Fixed Price
5 SKU : 50, 100, 300, 500, 1000
Partner Games Fixed Price 6 SKU : 50, 90, 150, 300, 500, 1000
Non-Fixed Price 50 - 10,000 Social Games
Page 41 2012 Updated AgendaGames Launch Plan
Company 1Q12 2Q12 3Q12 4Q12 Total New Existing Game Total (Launched) (Launched) (Launched) (On Plan) Games in Games in Closed in Games in 2012 2011 2012 2012
ASC 2 1 5 3 11 19 3 27
Thailand Funbox 1 1 1 3 7 2 8
Thailand 3 2 6 3 14 26 5 35
Singapore (ASO)* 1 1 2 7 0 9
Malaysia (ASM)* 0 3 1 2
Malaysia (CIB) 1 1 2 1 5 17 0 22 Overseas
Indonesia (ASID) 1 1 1 3 1 0 4
Philippines (ASPH) 1 2 2 0 0 2
Overseas 2 2 3 3 12 9 1 37
Total** 5 4 9 6 24 30 4 67
1. 3Kingdom 2 Vietnam (CTCM) Yulgang (relaunch) Shinobi (Web/ Casual) 1. 9 Dragon (MMORPG) (MMORPG) (MMORPG) 6 6 2 10 (Sublicensee) 2 Food & Mice (Web/Causal) Grand Total** 6 5 10 9 30 30 6 71
Page 42 AS vs. Asia LeadingAgenda Gaming Firms
Company Country Stock Exchange Market Cap. P/E ( USD Million) As of 14 Nov 12
Tencent China SEHK 66,243 35.8 Shanda China NASDAQ 1,300 9.7 Perfect World China NASDAQ 601 4.0 The9 China NASDAQ 88 n/a Gungho Japan JASDAQ 776 33.5 Nexon Korea TYO 4,164 9.6 NCsoft Korea KRX 3,396 27.7 Wemade Korea KOSDAQ 805 34.3 Neowiz Korea KOSDAQ 479 6.8 Softworld Taiwan GTSM 283 51.5 Gamania Taiwan GTSM 132 43.5 Wayi Taiwan GTSM 30 n/a AS Thailand SET 147 14.9
Page 43 Source: Company’s research Appendices CompanyAgenda at a Glance
Company: Asiasoft Corporation Plc. (AS) Authorized Capital: THB 307,407,762 Foundation: September, 2001 Paid-up Capital: THB 307,407,762
st 1 Day Trading: 29 May 2008 Par Value: THB 1.00 Website: www.asiasoft.net Foreign Limit: 49% Employee: 550 (at the end of Jun 12) Dividend Policy: At least 30.0% of net profit Territory: Thailand, Singapore, Malaysia, Business: Vietnam, Indonesia, and Philippines At the end of 3Q12, AS procures 61 online game titles CEO: Mr. Pramoth Sudjitporn (including 21 titles of CIB’s) operating in 6 countries: • Thailand 32 Titles Ownership: • Singapore 8 Titles • Malaysia 23 Titles (CIB 21 Titles) Individual • Vietnam 6 Titles 19% • Indonesia 2 Titles Foreign • Philippines 2 Titles Institution
10% Total 61 Titles Services: MMORPG ● Casual Games ● FPS ● Management 0% 71% Web Games ● Game Portal ● Music Online
Most of online games are free to play but users can purchase item in game to enhance the game experience. Some particular MMORPG will be charged by playing time. Page 45 Group StructureAgenda and Business Shareholder Structure:
Online Game Publisher 1. Founders 71.13% 2. Asia Investment 9.76% Paid-up capital THB 307.4 m Partners Limited Free Float 18.29%
99.99% 99.99% 59.99% 99.99%
Asiasoft International A Capital Co., Ltd. Playcybergames PlayPark Co., Ltd. Co., Ltd. (ASI) Co., Ltd. Paid-up THB 112.0 m Paid-up THB 20 m Paid-up THB 20 m Paid-up THB 5 .0m Investment Company Investment Company Online Game Publisher Game Portal & Entertainment Services on 99.99% 40% 30%
Thailand Websites
Thaiware Communication Funbox Co., Ltd. Cybergames Corporation Co., Ltd. Co., Ltd. Paid-up THB 40.0 m Paid-up THB 1.5 m Paid-up THB 1.0 m
Online Game Publisher Website Services Internet Gaming Services 100.00% 100.00% 61.68% 79.90%
Asiasoft Online Pte. Ltd. AS Online Sdn. Bhd. PT. Asiasoft (ASID) CIB Development Sdn. (ASO) (ASM) Bhd. (CIB)
Paid-up SGD 2 .0 m Paid-up RM 4.0 m Paid-up USD 0.8 m Paid-up RM 1.0 m Online Game Publisher Online Game Publisher Online Game Publisher Online Game Publisher in in Singapore in Malaysia in Indonesia Malaysia
60.00% Overseas Trilight Cove Enterprises Ltd. Paid-up USD 1 m Online Game Publisher in Indochina Page 46 AS Roadmap
• Established the company 2001 • Established Asiasoft Online PTE. LTD., a subsidiary in Singapore (100.00%)
2004 • Being awarded ISO 9001:2000 Accreditation (Information Security)
2005 • Sublicensed to CONG TY TNHH CHAU A MEM (CTCM) in Vietnam
2007 • Established AS Online SDN BHD., a subsidiary in Malaysia (100.00%)
• Listed on SET (First day traded: 29 May 2008, IPO Price = THB12) 2008 • Acquired 99.99% in Funbox Co., Ltd. (TH)
•Being awarded ISO 27001:2005 Accreditation (Customer Satisfaction) 2010 •Being awarded ISO 9001:2008 Accreditation (Information Security)
• Established PT. Asiasoft, a subsidiary in Indonesia (80.00%) 2011 • 2Q11: Acquired 40% in Thaiware Communication Co., Ltd. (TH) • 4Q11: Acquired 30% in Cybergames Corporation Co., Ltd. (TH) • Set up a branch office in Philippines • Acquired 61.68% in CIB Development Sdn. Bhd. in Malaysia 2012 • Established Playcybergames Co., Ltd, a subsidiary in Thailand (59.99 Page%) 47 • AS Online SDN BHD. (ASM) invests in Trilight Cove enterprises (60.00%) HistoricalAgenda Investment
2001 2005 2007 2008 2011 2012
CIB (Malaysia) (61.68%)
ASID ASPH (Indonesia) (Philippines) (79.90%) (Branch Office) ASO Sublicensed ASM Funbox (Singapore) to CTCM (Malaysia) (Thailand) Thaiware (100%) (Vietnam) (100%) (99.99%) (Thailand) Playcyber (40%) games (Thailand) Cybergames (59.99%) (Thailand) (30%) Trilight (for Indochina) (60%)
Page 48 Genre ofAgenda Online Games
MMORPG Web Game Massively multiplayer online role-playing game is a genre Web Game played over the Internet using a web browser. of computer role-playing games in which a very large Browser games can be created and run using standard web technologies or browser plug-ins. Browser games include all number of players interact with one another within a virtual video game genres and can be single-player or multiplayer. game world. Browser games are also portable and can be played on multiple different devices or web browsers. Social Game A social network game is a type of online game that is played through social networks, and typically features CASUAL GAME multiplayer and asynchronous gameplay mechanics. Social Online game with cute, colorful cartoon network games are most often implemented as browser characters which is normally relatively easy to games, but can also be implemented on other platforms play. Gamers do not need to spend long time or such as mobile devices high skills to play and can usually finish the RTS game in a short period of time, thus making the game suitable for relaxation Real time strategy games offer an excellent blend of action and strategy. The majority of RTS games are played in a bird's eye or top down perspective allowing players easy navigation and jump around to control units and buildings across game maps and campaigns. Unlike turn based strategy games where you have the ability to take your time, FPS in real time strategy games, all movement, construction, First-person shooters are a type of 3D shooter game combat, research and more are all occurring in real time. featuring a first person point of view with which the player MOBA sees the action through the eyes of the player character. Multiplayer Online Battle Arena is a sub-genre of the RTS. The gameplay is characterized by single unit hero strategic combat between two small teams of players, each trying to destroy the opponent's base
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