View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Research Online University of Wollongong Research Online Faculty of Arts - Papers (Archive) Faculty of Arts, Social Sciences & Humanities 2006 Negotiating intra-Asian games networks: on cultural proximity, East Asian games design and Chinese farmers Dean Chan University of Wollongong,
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[email protected] The Fibreculture Journal digital media + networks + transdisciplinary critique Search Search for: Go Search Home About FCJ RSS Editorial, Guidelines, Forms Issue 8 2006: Gaming Networks ..return to journal / issue article FCJ-049 Negotiating Intra-Asian Games Networks: On Cultural Proximity, East Asian Games Design, and Chinese Farmers Print Dean Chan Edith Cowan University The East Asian online games boom started in South Korea in the late 1990s. Following unqualified domestic success, South Korean games were subsequently exported to other regional markets throughout East and South East Asia. During this time, game development companies specialising in online games for the Asian market also emerged in China and Japan. This essay proposes that one of the key features in this networked gaming context is the relationship between the adaptation of regional East Asian aesthetic and narrative forms in game content, and the parallel growth in more regionally-focused marketing and distribution initiatives.