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Lecture-17 Dubai-Duty-Free-Tennis

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Lecture-17 Dubai-Duty-Free-Tennis Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat HOW DID IT ALL STARTED? Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat DUBAI DUTY FREE • Responsible for the duty-free operations at Dubai International Airport and Al Maktoum International Airport. • One of the biggest travel retail operator in the world. • Main sponsor of the Dubai Tennis Championships. • Currently employs 6,100 staff from over 45 nationalities, including 27 of its original 100 staff recruited in 1983. • By the year 2020, it expects business to be in excess of US$3 billion a year, employing between 9,000 and 10,000 people. • Sponsoring local & international sports events as part of their marketing strategies since 1983. Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat HISTORY TIMELINE DECEMBER 20 1983 Dubai Duty free opens. The sales hits $44,000 On the 1st day of business . Emirates airlines has been 1985 established Dubai Duty Free masters 1988 Snooker tournament launched with £ 200,000 Dubai sales turnover pass $100 million 1992 1993 The 1st Dubai Duty Free Tennis open takes place with &1 million prize money ATP 250 Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat HISTORY TIMELINE • The New Dubai Tennis Stadium was introduced by 1996 H.H Sheikh Mohamed Bin Rashed Al Maktoum & officially named as Dubai Duty free tennis stadium • First Dubai World Cup takes place with a purse Dubai population passes of $4 million 860,000 and the emirate 1999 • The Irish Village opens attracts 3.4 million hotel • First Dubai Shopping guests Festival generates $ 400 million First Dubai Duty free Women’s • Roger Federer & 2001 Open begins with $600,000 Andre Agassi played a prize money friendly game on the helipad of Burj Al Arab which was organized by Dubai Duty Free & Jumeirah Group 2005 • Dubai Duty Free Women’s Open reached $1 million H.H Sheikh Mohamed Bin prize money Rashed Al Maktoum attend the final of Dubai Duty Free Tennis 2012 Championships, the year of 20th Anniversary. Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat Founders & Owners H.H Sheikh Mohamed Bin Rashed Al Maktoum Vice President & prime minister of UAE and Ruler of Dubai, Patron of DDF H.H Sheikh Hasher Bin H.H Sheikh Ahmed Bin Saeed Al Maktoum Maktoum President of Tennis President of the Dubai Civil Emirates Authority, Chairman of DDF Steve Simon CEO & Chairman, WTA Colm Mcloughlin Executive Vice Alison Lee Chairman & CEO, DDF ATP Executive Vice- President Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat The Dubai Tennis Stadium & The Aviation Club DUBAI TENNIS STADIUM Situated in Garhoud, between the Creek & Dubai International Airport DDF Tennis Championship: Mid of Feb – 1st Week of March 1993 : 1 center court, 2 Main courts & 2 back courts 1996 – 2010 : 1 center court & 5 courts 2011 : 1 center court & 6 courts 2015 : 1 center court & 12 courts 1993 : 3,500 capacity 1996 : 5,000 capacity Leading concert venue having played to acts such as Sting, Gerri Haliwell, Bryan Adams, Enrique Iglesias, Gloria Gaynor, Coolio, Shaggy, Sash, Boy Zone & many more Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat THE AVIATION CLUB The Aviation Club open its door in 1991 & is now one of the top sports & leisure club Irish Village & Century Village Jumeirah Creekside Hotel in 2012 Dubai Tennis Stadium Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat GLOBAL ORGANIZATION FOR TENNIS Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat TOTAL PRIZE MONEY PER TOURNAMENT CATEGORIES Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat POINTS DISTRIBUTION ATP SINGLES WTA SINGLES Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat TOTAL PRIZE POT FOR DDF TENNIS CHAMPIONSHIP 2018 TOURNAMENT ACHIEVEMENTS ▪ 1999 : Dubai won the ATP world tournament of the year. ▪ The tournament won 12 ATP tournament awards of the year to-date. ▪ 2002 : DDF Tennis Championship was elevated to the ATP international series gold which is the games 3rd highest tier after the 4 grand slams tournament. Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat DUBAI DUTY FREE TENNIS CHAMPIONSHIP WINNERS HISTORY Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat TOURNAMENT OPERATIONS TOURNAMENT DIRECTOR Hospitality & Medical Technical Admin Sales & Security Transportation Team Team Department Marketing WTA ATP Customer Media & Supervisor Supervisor Service Advertising Volunteers Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat Ticket Sales & Systems ▪ Dubai Tennis Stadium Box Office ▪ Online Ticketing Website such as (Time Out Tickets & 800Tickets) ▪ DDFC Official Website: www.dubaidutyfreetennischampions hips.com GRANDSTAND TICKET ▪ WTA EVENT (Opening three days to Finals) AED 55 – AED 370 The Prime A seats on the baseline directly behind the players and the ▪ ATP EVENT Grandstands are great spots. For the sake of clarity, the seating zones are categorized as follows: AED 80 – AED 375 Prime A Seats - the first two rows of seating around Centre Court located on *Grandstand tickets are free seating except the East and West stands and are on a first come first served basis for dedicated areas for media and sponsors. Prime B Seats – located in the North stand are also available on a first come, Prime A,B & VIP seats are avaible on a day to first served basis. day basis. Grandstand Seats – located on East and West sides of the Centre Court high up the stadium. Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat SPONSORS & SUPPOTERS • 3DB • DUBAI SPORTS COUNCIL • RAVE AUDIO • 800TICKETS • DUBAI TOURISM & COMERCE • ROLEX • ACCESS SECURITY MARKETING (DTCM) • RTA • AFRICAN + EASTERN (STELLA BEER) • EMIRATES • TENNIS EMIRATES • AL NABOODA AUTOMOBILES LLC (AUDI) • EMIRATES FACILITY MANAGEMENT • THE IRISH VILLAGE • ALRR CONTRACTING LLC • EMIRATES INTEGRA MEDICAL & • UM MENA • AMS SURGERY CENTRE • WICKED TENTS • ARABIAN RADIO NETWORK • FANCY TRANSPORT • WTA • ATP WORLD TOUR • FEDEX • ZIQITA GULD MEFICAL • AURORA MEDIA WORLDWIDE UK LTD. • FP7/DXB RESPONSE & • AVENUES ADVERTISING • GULF ARENA AMBULANCE SERVICES • BRANDPLUS INC. • GULF NEWS • BYRNE EQUIPMENT RENTAL LLC • HANY EL KHAFIEF & LINESPEOPLE • CF TENNIS ACADEMY • INTERNATIONAL REGIONAL & LOCAL • CORPORATE CONNECTION (NASHUATEC) MEDIA • DUBAI AIRPORTS – COMMERCIAL & MARKETING • J.P MORGAN • DUBAI CIVIL DEFENCE • JACOB’S CREEK • DUBAI DUTY FREE STAFF • JENNY FLOWERS • DUBAI FESTIVALS & RETAILS ESTABLISHMENTS • JUMEIRAH CREEKSIDE HOTEL • DUBAI MEDIA INCORPORATED (AL BAYAN) • LACOSTE • DUBAI MUNICIPALITY • MASAFI • DUBAI POLICE • MOET & CHANDON • DUBAI SPORTS CHANNEL; • PROLAB DIGITAL • PROMOSEVEN SPORTS MARKETING Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat SPONSORS & SUPPOTERS Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat PROMOTION: LOCALLY & GLOBALLY LOCALLY ➢ Thru Marketing & Public relations such as: Press conference, interviews, iconic photo shoots with the stars as well as tennis clinics, entertainment and special events such as Catch and Win, Fantastic Fan Day, Round Tables, Presentations, Draws etc. ➢ Raffle promotion (E.g Guess & win promotion) ➢ Thru Local Tournaments GLOBALLY ➢ Commercials ➢ Prize marketing such as giveaways, rewards & contest ➢ International Tournaments Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat How the tournament secure it’s star players? ▪ Appearance fee (but not anymore) ▪ By providing free airline tickets (roundtrip) ▪ Offering special services such as customized & private tours before the tournaments starts, complimentary transportation & access to VIP locations such as Burj Al Arab, Burj Khalifa, Luxurious tourist spots and the likes. ▪ Commercial Exposure ▪ Private Security & safety control Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat SUCCESS FACTORS Character 1.Teamwork 2.Creativity 3.Ambition Mindset Outcome Development 4.Proactivity 5.Connections 6.Motivation Plan 7.Quality Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat.
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