Who owns brand

Continue Dutch brewing company for other purposes, see Heineken (disambiguation). Heineken N.V.Corporate logo from 2011TypeNaamloze vennootschapTraded asEuronext: HEIAISINNL0000009165IndustryBeverage15 February 1864; 156 years ago (1864-02-15)FounderGerard Adriaan HeinekenHeadquartersAmsterdam, NetherlandsArea servedWorldwideKey peopleDolf van den Brink (Chairman/CEO)[1]Laurence Debroux (CFO)[1]ProductsHeineken brandsRevenue €21.888 billion (2017)[2]Operating income €3.129 billion (2014)[3]Net income €1.758 billion (2014)[3]Total assets €34.830 billion (2014)[3]Total equity €12.409 billion (2014)[3]Number of employees76,136 (2014)[3]Websitetheheinekencompany.com Heineken N.V. (Dutch pronunciation: [ˈɦɛinəkə(n)]; at times self-styled as HEINEKEN) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in . As of 2017, Heineken owns more than 165 in more than 70 countries. It produces 250 international, regional, local and specialty and and employs about 73,000 people. With annual production of 188,300,000 hectolitres (160,500,000 U.S. barrels) in 2015 and global revenues of 20,511 billion euros in 2015, Heineken N.V. is the number one brewer in Europe and one of the largest brewers in the world. The Dutch breweries Heineken are located in Soterwood, S-Hertogenbosch and Vailre. The original in Amsterdam, closed in 1988, has been preserved as a museum called . Since the merger of the world's two largest brewing empires, Anheuser-Busch InBev and SABMiller, Heineken has become the second largest brewer in the world in October 2016. The history of the previous logo was the 2011 interior of the former Heineken Brewery in Amsterdam, which is now the Heineken Experience Museum External former Brewery Heineken in Amsterdam at Stadhouderskade and Ferdinand Bolstraat by Adrian Bolstraat Heineken Heineken Company Heineken was founded in 1864 when 22-year-old Gerard Adrian Heineken bought a brewery known as De Ho. In 1869 Heineken switched to the use of bottom yeast fermentation. In 1873, the name of the brewery was changed to Heineken's Bierbrouwerij Maatschappij (HBM), and in 1874 opened a second brewery in Rotterdam. In 1886, Dr. H. Elion, a student of the French chemist Louis Pasteur, developed the Heineken A-yeast in the Heineken laboratory. These yeasts are still a key ingredient in Heineken beer. The son of the founder, Henri Pierre Heineken, ran the company from 1917 to 1940 and continued to work for the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production. After the First World War, the company was increasingly exported. Three days after the end of the ban in the United States, the first Heineken Heineken New York. Since then, Heineken has remained one of the most successful imported beer brands in the United States. Alfred Henry Heineken Heineken Brewery in Soterwood, Son of the Henry Pierre, Alfred Henry Freddie Heineken, joined the company in 1940 and in 1971 was appointed Chairman of the Executive Board. He was the powerful force behind Heineken's continued global expansion, and although he resigned from the Executive Board in 1989, he maintained his involvement with the company until his death in 2002. During this period, Heineken tried to raise the share price by buying and closing rival breweries. After World War II, many small breweries were bought or closed. In 1968, Heineken teamed up with its largest competitor, Amstel, and in 1975 opened a new brewery in Soterwood. was closed in 1980, and its production moved to Thetherwood and Den Bosch. Currently with part of the acquisition of Scottish and Newcastle in 2007/2008 Heineken has become the third largest brewer-based revenue, after Belgian-Brazilian AB InBev and British-South African SAB. Since the merger of Anheuser-Busch InBev and SABMiller in October 2016, Heineken has been the second largest brewer in the world. On January 12, 2010, Heineken International successfully bought the brewing division of Mexican giant FEMSA and also merged with the company to expand its reach throughout Latin America. The company will sell its products there through FEMSA, which is the largest bottle and brewery in all of Latin America, and is a manufacturer of brands such as Dos Equis XX, Bohemia and Sol. FEMSA currently owns 20% of Heineken N.V. after the start of the 2010 all-stock deal, becoming its largest shareholder after the Dutch families (the Heineken family and the Hoyer family), which owns 25.83% and the state shareholders owning 54.17%. The acquisition of FEMSA is expected to allow Heineken to maintain its strong position by growing its market share in Latin America. FEMSA has a huge distribution network and owns Mexico's largest chain of oxXO stores, which has thousands of locations throughout the country. In September 2014, it was announced that Heineken would sell its Mexican packaging business, Empaque Crown, for approximately $1.23 billion. On September 10, 2015, Heineken International announced that it would acquire a 50% stake in the Lagunitas brewing company in Petaluma, California, as part of an effort to allow Lagunitas to expand its operations worldwide. As part of the deal, Lagunitas will no longer be considered a craft brewer, as Heineken's share exceeds 25%. In January 2017, Heineken announced that it was in talks to buy 12 kirin Company breweries in Brazil. The next Heineken closed the deal and Brazile Kirin for $700 million. After the company acquired 50% of lagunitas, Heineken announced the purchase of the remaining 50% on May 4, 2017, making it the sole owner of Lagunitas. In June 2018, Heineken appointed Maggie Timoni as CEO of Heineken USA, making her the first woman to become CEO of a major beer supplier in the United States. Heineken's global structure organizes the company into five territories, which are then divided into regional operations. Regions are: Western Europe, Central and Eastern Europe, America, Africa and the Middle East, and Asia Pacific. These territories contain 115 breweries in more than 65 countries, brewing local brands in addition to the Heineken brand. The executive team of the Executive Director of the company consists of the following people: Executive Board Member /CFO Mark Busain, President of America Jacco van der Linden, President of Asia Pacific Chris Van Steenbergen, Hr Director Mark Gross, Chief Supply Chain Officer Jan Derk van Carnebeck, Chief Commercial Officer Roland Pirmez, President of Africa, Middle East and Eastern Europe Blanca Juti, Chief Corporate Relations Officer Stefan Orlowski, President of Europe Breweries Heineken have been developed in Africa and the Middle East Heineken has 17 operating companies in Africa and the Middle East. These include: Brasseries du Maroc, Al Ahram Beverages Company, Egypt Amstel Brewery, Jordan Harar Brewery, Ethiopia Bralirwa, Brarudi, Burundi Brasserie Almaza, Lebanon Brasseries de Bourbon, Reunion Bralimma, Democratic Republic of Congo Consolidated Breweries, Nigeria Groupe Castel Algeri, Algeria , Nigeria Soci'te nouvelles des Brasseries SONOBRA, Tunisia Sierra Leone Brewery Limited, Sierra Leone Sedibeng Brewery, South Africa Tango Brewery, Algeria Asia-Pacific Heineken Brewery in Surabaya, Dutch East Indies (now Indonesia) Brewery in Asia Pacific: Cambodia Brewery Ltd (CBL) in Cambodia Shanghai Asia Pacific Brewing China's Hainan Asia Pacific Brewery Ltd in China Guangzhou Asia Pacific Brewery in China (under construction) Multi Bintang Indonesia in Indonesia Lao Asia Pacific Brewery at Lao Sungai Way Brewery Malaysia's DB Brewery in New York South Pacific Brewery Ltd (SPB) in Papua New Guinea Vietnam Brewery Co Ltd vietnam Heineken Hanoi Brewery Co Ltd Vietnam United Breweries Ltd Bangalore india's Heineken Europe offices in Madrid Spain. Advertising Heineken on the face of a prominent building on O'Connell Street, Dublin, Ireland Breweries in Europe: Union Osterreich in Austria Syabar Brewing Company in Belarus Alken-Maes in Belgium Brewery in Bulgaria Karlovachka brewing in Starobbnno in the Czech Republic Federation of Breweries in , England (closed 2010) H.. Ballmer in Hereford in England John Smith at The Tadcaster, England Royal Brewery in Manchester, England Heineken : Brasserie de l'Esp'rance in Schiltigheim Brasserie Pelfort in Mons en Baroul Brasserie de la Valentine's Brasserie Fischer in Schiltigheim (closed 2009) Brasserie Adelshoffen in 2000 Mutzig in Mutzig (closed 1989) Athenian brewery in Greece Ireland Heineken beer market called Beanntrai Bru (which translates from Irish means Bantry is brewed despite Bantry not having a brewery. Heineken Italia in Italy Heineken Nederland in the Netherlands ywiec Brewery in Poland in Heineken Romania in Romania Heineken Brewery LLC in Russia Heineken Srbija in Serbia Caledonian Brewery, Edinburgh, Scotland Heineken Slovensko in Slovakia Heineken Espa'a in Spain Heineken Switzerland in Switzerland Kalanda Bru : ( ) Brasserie National d'Haiti in Haiti Commonwealth Brewery in the Bahamas Cervejarias Kaiser in Brazil Desnoes and Geddes in Jamaica Cervecera Cuauutemoc Moctezuma in Mexico Cerveceras Baro-Panama , S.A. Panama Windward and Leeward Brewery in St. Lucia Braueridge in Suriname on January 20, 2017, Heineken NV and Kirin Holdings have confirmed that they are in talks to acquire Heineken Beer in Brazil. Kirin previously bought assets in Brazil in 2011 from local brewer Schincariol, which produces Nova Schin and Baden Baden. Beer Brands Home article: Heineken Brands Heineken International owns a worldwide portfolio of more than 170 beer brands, mostly pale , although some other styles of beer are produced. The two biggest brands are Heineken and Amstel; although the portfolio includes Cruzcampo, Affligem, ywiec, Starobro, , zagora, Red Stripe, and . Heineken has added a blend named Jillz to its list of brands. Since mid-2007, Heineken has also owned former brands such as and Ciders, as well as John Smith's and . Heinekin owns the Czech brand Dacike, which was brewed in Kutna Gore from 1573 until Heineken became its owner and closed the brewery. In 2010, Heineken bought Mexican brewery FEMSA Cerveza, including tecate, Sol, Dos Equis, Indio and Kloster brands. Heineken International shares are traded on NYSE Euronext Amsterdam and OTC-X under the symbols: HEIA and HEINY respectively. By December 31, 2013 Group shares, as pictured in the table below: 25 Heineken International Property Rank Owner's Name - Ownership 1 Heineken Holding N.V1 50.005 2 Fomento Econ'mico Mexicano, S.A.B. de C.V2 12.532 3 Other 37.463 Total 100.00 Heineken Holding N.V. is a public company registered on NYSE Euronext Amsterdam. The only investment is Heineken International. This majority belongs to the L'Arche Green N.V investment car of the Heineken family and the Hoyer family. Fomento Econ'mico Mexicano, S.A.B. de C.V (FEMSA) owns another 14.935% in Heineken Holding N.V. bringing heineken International's total direct and indirect stake to 20%. The main advertising slogan of Heineken's marketing advert in the UK was Refreshing parts that other beers can't achieve, some of which included a behind-the-scenes narration by Danish comedian/pianist Victor Borja. The British television campaign ran for more than 30 years and was completed in 2005. Since March 2011, they have been promoting the song Golden Age by The Asteroids Galaxy Tour. Following the success of The Entrance, a web advertising (4M views on YouTube), Heineken launched the Date in May 2011. In March 2017, Heineken opened a five-day bakery in Amsterdam to promote the yeast used in brewing. The bread was made by Mark Plating and the proceeds were donated to the local baking guild. The sponsorship ball for rugby used in the Heineken Cup Heineken sponsors several sporting events. The Heineken Cup was an annual rugby knockout featuring leading club, regional and provincial teams from the Six Nations: England, France, Scotland, Wales, Ireland and Italy. Heineken was the title sponsor of the inaugural Cup tournament in 1995-96 until the tournament ended in 2014 and was replaced by the Champions Cup. Heineken has continued its sponsorship of the European Rugby Club as a key partner of the European Rugby Champions Cup, returning to the Champions Cup title sponsorship from 2018 to 2019. They were credited as the founding partner of European rugby. Banono Heineken with the logo of the UEFA Champions League final 2011 Heineken is an integral partner of the UEFA Champions League since 2005, with the theme enjoyed together around the world. The Heineken Open () is a tennis tournament of the ATP International Series, which takes place in Auckland, New ealand. Heineken also sponsors music events: heineken Open'er, a contemporary music festival held in Poland; and since 2004, the Oxegen Music Festival in Ireland. Heineken sponsors Ballyheigue Summerfest in County Kerry, Ireland. In 2016, Heineken became the official beer of the Formula One World Championship after the Canadian Grand Prix. Dutch Heineken House Since 1992 Heineken organizes together with NOC-NSF, a Dutch meeting place at all games, games, Heineken House. Heineken Experience Inside the Heineken Experience Heineken Experience Museum is about Heineken Pilsener and Heineken Brewery, based in the original brewery in Amsterdam. The building was originally built in 1867 and was used as a brewery until 1988. In 1991, when part of the establishment was demolished, the remaining building was opened by the Heineken Reception and Information Centre (Dutch: Heineken ontvangst- en informatiecentrum). In 2001, the name was changed to Heineken Experience. The museum has trips, interactive exhibits and two bars. It also gives an insight into the company's history and brewing processes over the years. Visitors get one small tasting glass and two full-size glasses of Heineken beer to drink at the end of the tour, both paid a 21 euro entrance fee. Controversial Price fixing conviction on April 18, 2007 the European Commission fined Heineken 219.3 million euros, Grolsch 31.65 million euros and Bavaria 22.85 million euros for the operation of the cartel price fixing in the Netherlands, totaling 273.7 million euros. InBev (formerly Interbrew) escaped without penalty because it provided crucial information about the cartel operating between 1996 and 1999 and others in the EU market. Brewers controlled 95% of the Dutch market, with Heineken claiming half and the other three 15% each. Neely Kroes said she was very disappointed that the collusion took place at the highest (conference room) level. She added heineken, Grolsch, Bavaria and InBev tried to cover their tracks, using code names and acronyms for secret meetings to carve out a market for beer sold to supermarkets, hotels, restaurants and cafes. Price fixing applies to cheaper own brands and discounts for bars. In 2004, Heineken and Kronenbourg (then part of The Scottish and Newcastle), two dominant brewers in France, were fined 2.5 million euros, with the fine reduced for collaborating. It is simply unacceptable: that major beer suppliers have colluded with price increases and cut markets among themselves: EU Competition Commissioner Neely Kroes Fake Craft Beer in Ireland, Heineken briefly on the Blasket Blonde market, in Kerry from March 2015 to September 2016, and Beanntrai Bru in Cork in August 2016, as a local beer, from breweries. Company Links Portal Beer Portal - b Executive Team. Heineken. Archive from the original on August 13, 2015. Received on July 6, 2015. B c d e (press release) Heineken. January 20, 2017. Received on February 5, 2017. Heineken N.V. Annual Report 2015. Heineken. Heineken. February 17, 2016. Received on February 5, 2017. Company profile. Heineken. Heineken N.V. 2017. Received on February 5, 2017. With recent acquisitions in Africa, India, Asia and Latin America, we continue to increase our in emerging markets that contribute to our constant growth. b Blenkinsop, Philip (January 20, 2017). Heineken in talks to fight Brazil's Kirin business. Reuters. Received on February 5, 2017. Japanese business newspaper Nikkei reported that Heineken will pay about 100 billion yen ($872 million) for the business. Blenkinsop, Philip (January 20, 2017). Heineken in talks to fight Brazil's Kirin business. Reuters. Received on February 5, 2017. Ownership structure. Heineken International. March 1, 2014. Archive from the original on April 15, 2014. Received on April 12, 2014. - Heineken sell Mexican can, bottle maker to crown. Reuters, September 1, 2014 - Heineken negotiates the sale of its Czech operations to Molson Coors. Reuters, September 9, 2014 - John Kell, Heineken buys a 50% stake in craft brewer Lagunitas, Fortune, September 10, 2015 - Inagaki, Kana (February 13, 2017). Kirin finishes Brazilian venture with $700 million sale of Heineken. Financial Times. The Financial Times was obtained on February 24, 2017. The deal makes the Dutch group the second-largest brewer in the world's third-largest beer market. Swindell, Bill (May 4, 2017). Heineken buys the remaining 50 percent stake in Lagunitas Brewing Co. Sonoma Media Investments LLC. Received on May 5, 2017. Heineken is buying Lagunitas in a deal to help propel the craft beer sector around the world amid a rapidly changing industry. Schultz, E.J. (June 5, 2018). Heineken is destroying the glass ceiling of the U.S. beer industry, names CEO Advertising age. Received on June 6, 2018. Countries and brands. Archive from the original on January 2, 2010. Heineken International Heineken International - Profile. Heinekeninternational.com received on February 26, 2014. Heineken N.V. Annual Report 2015. Heineken. Heineken. February 17, 2016. Received on February 5, 2017. Heineken International Brewery. Archive from the original on February 8, 2007. b c d Our global and international brands. Heineken International. Heineken. Received on November 23, 2016. BBC.co.uk. BBC News. May 21, 2010. Received on February 26, 2014. Van Tarthwaite, Martin (January 20, 2017), Heineken in talks to buy The Brazilian assets of Kirin, New York: The Wall Street Journal, January 22, 2017 - Heineken International Brands. heinekeninternational.com Heineken International. Received on April 28, 2007. Peter, Miroslav. Heineken Cooteno Horu zawel, teď se tam v'roba piva op't vr'ta zdroy. Lidov Noviny. Received on April 18, 2020. Heineken Holding N.V. Annual Report 2013. Heineken Holding N.V. December 31, 2013. Received on January 24, 2015. Heineken logo: Design and history. FamousLogos.net. received on June 12, 2011. Walsh, Dominic (October 21, 2005). Heineken names the latest orders for television advertising after 30 years. Times. Received on May 4, 2010. Walsh, Dominic (October 21, 2005). Trying to get to other parts with a stronger beer. Beer. Times. London. Received on May 4, 2010. Heineken spear date, sa nouvelle campagne virale sur le web. Thebuzzbrowser.fr. received on February 26, 2014. Heineken opens a Pop-Up Bakery in Amsterdam to promote its yeast - Video - Creativity Online. Received on May 4, 2017. Heineken International Heineken announces a new UEFA Champions League. Archive from the original on March 21, 2012. Heineken announces a global partnership with the Formula One Management. Formula One. June 9, 2016. Received on June 9, 2016. About Heineken Experience. heinekenexperience.com. Heineken Experience. Received on April 28, 2007. Netherlands Biermusea. michel-tencate.tmfweb.nl. Archive from the original on April 27, 2007. Received on April 28, 2007. a b c d Gow, David (April 18, 2007). Heineken and Grolsh were fined for fixing prices. Keeper. London. Received on August 1, 2007. Heineken fraudulently sold Blasket Blonde in Kerry from March '15 to September' 16 @EUFoodLaw and 'Beanntrai Bru' in Cork in August '16. Received on April 20, 2019 - via Twitter. (not a first source) External Wikimedia Commons links have media related to Heineken International. The official website of the

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