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Who Owns Heineken Brand Who owns heineken brand Continue Dutch brewing company for other purposes, see Heineken (disambiguation). Heineken N.V.Corporate logo from 2011TypeNaamloze vennootschapTraded asEuronext: HEIAISINNL0000009165IndustryBeverage15 February 1864; 156 years ago (1864-02-15)FounderGerard Adriaan HeinekenHeadquartersAmsterdam, NetherlandsArea servedWorldwideKey peopleDolf van den Brink (Chairman/CEO)[1]Laurence Debroux (CFO)[1]ProductsHeineken brandsRevenue €21.888 billion (2017)[2]Operating income €3.129 billion (2014)[3]Net income €1.758 billion (2014)[3]Total assets €34.830 billion (2014)[3]Total equity €12.409 billion (2014)[3]Number of employees76,136 (2014)[3]Websitetheheinekencompany.com Heineken N.V. (Dutch pronunciation: [ˈɦɛinəkə(n)]; at times self-styled as HEINEKEN) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2017, Heineken owns more than 165 breweries in more than 70 countries. It produces 250 international, regional, local and specialty beers and ciders and employs about 73,000 people. With annual beer production of 188,300,000 hectolitres (160,500,000 U.S. barrels) in 2015 and global revenues of 20,511 billion euros in 2015, Heineken N.V. is the number one brewer in Europe and one of the largest brewers in the world. The Dutch breweries Heineken are located in Soterwood, S-Hertogenbosch and Vailre. The original brewery in Amsterdam, closed in 1988, has been preserved as a museum called heineken Experience. Since the merger of the world's two largest brewing empires, Anheuser-Busch InBev and SABMiller, Heineken has become the second largest brewer in the world in October 2016. The history of the previous logo was the 2011 interior of the former Heineken Brewery in Amsterdam, which is now the Heineken Experience Museum External former Brewery Heineken in Amsterdam at Stadhouderskade and Ferdinand Bolstraat by Adrian Bolstraat Heineken Heineken Company Heineken was founded in 1864 when 22-year-old Gerard Adrian Heineken bought a brewery known as De Ho. In 1869 Heineken switched to the use of bottom yeast fermentation. In 1873, the name of the brewery was changed to Heineken's Bierbrouwerij Maatschappij (HBM), and in 1874 opened a second brewery in Rotterdam. In 1886, Dr. H. Elion, a student of the French chemist Louis Pasteur, developed the Heineken A-yeast in the Heineken laboratory. These yeasts are still a key ingredient in Heineken beer. The son of the founder, Henri Pierre Heineken, ran the company from 1917 to 1940 and continued to work for the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production. After the First World War, the company was increasingly exported. Three days after the end of the ban in the United States, the first Heineken Heineken New York. Since then, Heineken has remained one of the most successful imported beer brands in the United States. Alfred Henry Heineken Heineken Brewery in Soterwood, Son of the Netherlands Henry Pierre, Alfred Henry Freddie Heineken, joined the company in 1940 and in 1971 was appointed Chairman of the Executive Board. He was the powerful force behind Heineken's continued global expansion, and although he resigned from the Executive Board in 1989, he maintained his involvement with the company until his death in 2002. During this period, Heineken tried to raise the share price by buying and closing rival breweries. After World War II, many small breweries were bought or closed. In 1968, Heineken teamed up with its largest competitor, Amstel, and in 1975 opened a new brewery in Soterwood. Amstel Brewery was closed in 1980, and its production moved to Thetherwood and Den Bosch. Currently with part of the acquisition of Scottish and Newcastle in 2007/2008 Heineken has become the third largest brewer-based revenue, after Belgian-Brazilian AB InBev and British-South African SAB. Since the merger of Anheuser-Busch InBev and SABMiller in October 2016, Heineken has been the second largest brewer in the world. On January 12, 2010, Heineken International successfully bought the brewing division of Mexican giant FEMSA and also merged with the company to expand its reach throughout Latin America. The company will sell its products there through FEMSA, which is the largest bottle and brewery in all of Latin America, and is a manufacturer of brands such as Dos Equis XX, Bohemia and Sol. FEMSA currently owns 20% of Heineken N.V. after the start of the 2010 all-stock deal, becoming its largest shareholder after the Dutch families (the Heineken family and the Hoyer family), which owns 25.83% and the state shareholders owning 54.17%. The acquisition of FEMSA is expected to allow Heineken to maintain its strong position by growing its market share in Latin America. FEMSA has a huge distribution network and owns Mexico's largest chain of oxXO stores, which has thousands of locations throughout the country. In September 2014, it was announced that Heineken would sell its Mexican packaging business, Empaque Crown, for approximately $1.23 billion. On September 10, 2015, Heineken International announced that it would acquire a 50% stake in the Lagunitas brewing company in Petaluma, California, as part of an effort to allow Lagunitas to expand its operations worldwide. As part of the deal, Lagunitas will no longer be considered a craft brewer, as Heineken's share exceeds 25%. In January 2017, Heineken announced that it was in talks to buy 12 kirin Company breweries in Brazil. The next Heineken closed the deal and Brazile Kirin for $700 million. After the company acquired 50% of lagunitas, Heineken announced the purchase of the remaining 50% on May 4, 2017, making it the sole owner of Lagunitas. In June 2018, Heineken appointed Maggie Timoni as CEO of Heineken USA, making her the first woman to become CEO of a major beer supplier in the United States. Heineken's global structure organizes the company into five territories, which are then divided into regional operations. Regions are: Western Europe, Central and Eastern Europe, America, Africa and the Middle East, and Asia Pacific. These territories contain 115 breweries in more than 65 countries, brewing local brands in addition to the Heineken brand. The executive team of the Executive Director of the company consists of the following people: Executive Board Member /CFO Mark Busain, President of America Jacco van der Linden, President of Asia Pacific Chris Van Steenbergen, Hr Director Mark Gross, Chief Supply Chain Officer Jan Derk van Carnebeck, Chief Commercial Officer Roland Pirmez, President of Africa, Middle East and Eastern Europe Blanca Juti, Chief Corporate Relations Officer Stefan Orlowski, President of Europe Breweries Heineken have been developed in Africa and the Middle East Heineken has 17 operating companies in Africa and the Middle East. These include: Brasseries du Maroc, Morocco Al Ahram Beverages Company, Egypt Amstel Brewery, Jordan Harar Brewery, Ethiopia Bralirwa, Rwanda Brarudi, Burundi Brasserie Almaza, Lebanon Brasseries de Bourbon, Reunion Bralimma, Democratic Republic of Congo Consolidated Breweries, Nigeria Groupe Castel Algeri, Algeria Nigerian Breweries, Nigeria Soci'te nouvelles des Brasseries SONOBRA, Tunisia Sierra Leone Brewery Limited, Sierra Leone Sedibeng Brewery, South Africa Tango Brewery, Algeria Asia-Pacific Heineken Brewery in Surabaya, Dutch East Indies (now Indonesia) Brewery in Asia Pacific: Cambodia Brewery Ltd (CBL) in Cambodia Shanghai Asia Pacific Brewing China's Hainan Asia Pacific Brewery Ltd in China Guangzhou Asia Pacific Brewery in China (under construction) Multi Bintang Indonesia in Indonesia Lao Asia Pacific Brewery at Lao Sungai Way Brewery Malaysia's DB Brewery in New York South Pacific Brewery Ltd (SPB) in Papua New Guinea Vietnam Brewery Co Ltd vietnam Heineken Hanoi Brewery Co Ltd Vietnam United Breweries Ltd Bangalore india's Heineken Europe offices in Madrid Spain. Advertising Heineken on the face of a prominent building on O'Connell Street, Dublin, Ireland Breweries in Europe: Union Osterreich in Austria Syabar Brewing Company in Belarus Alken-Maes in Belgium zagorka Brewery in Bulgaria Karlovachka brewing in Croatia Starobbnno in the Czech Republic Federation of Breweries in Gateshead, England (closed 2010) H.. Ballmer in Hereford in England John Smith at The Tadcaster, England Royal Brewery in Manchester, England Heineken France : Brasserie de l'Esp'rance in Schiltigheim Brasserie Pelfort in Mons en Baroul Brasserie de la Valentine's Marseille Brasserie Fischer in Schiltigheim (closed 2009) Brasserie Adelshoffen in 2000 Mutzig in Mutzig (closed 1989) Athenian brewery in Greece Ireland Heineken beer market called Beanntrai Bru (which translates from Irish means Bantry is brewed despite Bantry not having a brewery. Heineken Italia in Italy Heineken Nederland in the Netherlands ywiec Brewery in Poland Central de Cervejas in Portugal Heineken Romania in Romania Heineken Brewery LLC in Russia Heineken Srbija in Serbia Caledonian Brewery, Edinburgh, Scotland Heineken Slovensko in Slovakia Heineken Espa'a in Spain Heineken Switzerland in Switzerland Kalanda Bru : ( ) Brasserie National d'Haiti in Haiti Commonwealth Brewery in the Bahamas Cervejarias Kaiser in Brazil Desnoes and Geddes in Jamaica Cervecera Cuauutemoc Moctezuma in Mexico Cerveceras Baro-Panama , S.A. Panama Windward and Leeward Brewery in St. Lucia Suriname Braueridge in Suriname on January 20, 2017, Heineken NV and Kirin Holdings have confirmed that they are in talks to acquire Heineken Beer in Brazil. Kirin previously bought assets in Brazil in 2011 from local brewer Schincariol, which produces Nova Schin and Baden Baden. Beer Brands Home article: Heineken Brands Heineken International owns a worldwide portfolio of more than 170 beer brands, mostly pale lager, although some other styles of beer are produced. The two biggest brands are Heineken and Amstel; although the portfolio includes Cruzcampo, Affligem, ywiec, Starobro, Tiger Beer, zagora, Red Stripe, and Birra Moretti. Heineken has added a cider blend named Jillz to its list of brands. Since mid-2007, Heineken has also owned former brands such as Strongbow and Bulmers Ciders, as well as John Smith's and Newcastle Brown Ale.
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