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Brewing a Better World Sustainability Report 2014 HEINEKEN UK Brewing a Better World Rod Lees Orcharding Manager Introduction The big picture Our focus areas Values and behaviours Going Forward Introduction The big picture Our focus areas Values and behaviours Going Forward Welcome to our 2014 Sustainability Report Our Values Our values represent what we stand for as a business and employer. They inspire us and are brought to life by our colleagues at every level and function and of our business. Our long-standing company values are: Jeremy Beadles Enjoyment Respect Quality Corporate Relations Director We’re committed to delighting We have respect for individuals, Our passion for quality is at the heart consumers, day in, day out, with society and the environment. of everything we do. perfect cider & beer experiences. HEINEKEN is the country’s leading cider and beer company and part of HEINEKEN N.V., the world’s most international brewer. Our brands Enjoyment Respect Quality Livingston We’re cFiorstm Pointm itted to delighting We have respect for individuals, Our passion for quaEdinbulity righs at the heart Broadway Park customer contact 342 Colleagues are known and loved across the UK and consumecentrers, day 192in C,olleagues day out, with society and the environment. of everything we dooffice. include Foster’s, Heineken®, Strongbow, perfLivingstonect cider & beer experiences. Edinburgh Caledonian Brewery Edinburgh 0.2mhl 46 Colleagues Caledonian Brewery Kronenbourg 1664, Desperados, John Smith’s Tadcaster Brewery 338 Colleagues 3.5mhl and Bulmers alongside heritage brands such Manchester 3.5mhl 265 Colleagues Brewery Livingston as Deuchars and Newcastle Brown Ale.” FiLedburyrst Point Edinburgh Broadway Park customerCider Mill contact 97 Colleagues 1mhl 342 Colleagues centre 192 Colleagues office Hereford Edinburgh Without the support and enthusiasm of the 2,000 Cider Plant 309 Colleagues 4.2mhl 0.2mhl 46 Colleagues Caledonian Brewery Tadcaster passionate colleagues who make, distribute and sell our Brewery 338 Colleagues 3.5mhl London ciders and beers, our sustainability strategy will fail. They 70 Colleagues ManchesterGTS office bring it to life and make it happen day in day out. That’s why 3.5mhl 265 Colleagues Brewery Field Based 485 Colleagues this year our report is told through the voice of our Ledbury colleagues. It tells the story of their efforts to reduce our Cider Mill 97 Colleagues 1mhl impact on the environment, strengthen our role in 1,100 Star communities, and reduce the harm caused by irresponsible HerefordPubs & Bars consumption of the products we make. Cider Plant 309 Colleagues 4.2mhl London Key to success is translating strategy into day to day activity. 70 Colleagues GTS office That’s what we’re doing with ‘Brewing a Better World’. Field Based 485 Colleagues Whether it’s how we buy goods and services, source raw materials, advertise products, or improve manufacturing processes, we’re embedding our values in what we do across 1,100 Star the business. The past year has seen great progress made Pubs & Bars towards our goals. This report gives you a flavour of what we’ve achieved and how. I know we can only improve by listening to others, including our critics, and in 2014 we made that our priority. We created more opportunities than ever before for our stakeholders to tell us what they thought. Through formal roundtables, our Tadcaster Manchester Hereford first ever stakeholder conference, informal meetings, our annual reputation survey, and through Business in the Community’s Corporate Responsibility Index and Community Mark benchmarking, we listened throughout the year and much of our activity reflects the feedback we received. It is, however, a continuous process and at the end of the report we ask for your thoughts and views. I hope you Ledbury London Star Pubs & Bars will feel motivated to give them. HEINEKEN UK Sustainability Report 2014 01 Introduction The big picture Our focus areas Values and behaviours Going Forward Introduction The big picture Our focus areas Values and behaviours Going Forward Foreword from our Managing Director David Forde Managing Director Right across the company they gave Bulmer Foundation is about helping With 4,000 solar panels installed on 2014 was an important year for time to volunteer and fundraise for local communities to create green its roof, onsite Anaerobic Digestion, sustainability at HEINEKEN with the this important cause. At times it spaces and build healthier and more Biogas capture and generation, their challenged them, and me, to be sustainable ways of living. It takes move to LED lighting and investment evolution of our sustainability strategy confronted with the impact that our time for trees to grow and bear fruit, in energy saving voltage into ‘Brewing a Better World’. This products can have when misused. but already we’re seeing the positive transformers, Tadcaster is making But together we took an important impact that local people coming real strides forward. approach takes account of both step to become a better and more together to make a difference to immediate impacts, as well as those in caring company. As a result of their their community can have. In 2015 our theme will be fundraising we were able to support ‘Collaborating for Good’ as we the future, and has been adopted Addaction’s Right Turn service, which While our work with Addaction was continue to work in partnership with across all HEINEKEN businesses.” provides the dedicated and specialist focused on helping those suffering our stakeholders and our colleagues support that veterans struggling with from alcohol misuse, we also to achieve our important Brewing a addiction deserve. continued our work to promote Better World milestones. responsible consumption. Our aim is HEINEKEN was 150 years old in 2014. If we’re to be successful 2015 will see the ten year to make moderation ‘cool’. We for the next 150 years we must become a more sustainable anniversary of our partnership with activated the ‘Dance More Drink company. If we don’t, we won’t succeed commercially – that’s Addaction. Partnerships are hugely Slow ,’campaign in the UK with the why ‘Brewing a Better World’ is one of six strategic pillars of our important to me. I believe we can ‘Sunrise’ advert hitting TV screens. business strategy. In 2014 business conditions were tough and only address the complex We also continued our work to drive we operated in a challenging economic environment. However, sustainability challenges we face the moderation category and offer with a clear strategy and a strong team, we delivered a solid through collaboration and so this consumers better no and low alcohol performance, despite this challenging background. year we increased our investment in choices. Whilst we made good partnerships. We launched ‘Helping progress across our strategy, I’m Our values of enjoyment of life, respect for people and planet Britain Blossom’ with the aim of mindful that in areas such as water and passion for quality are what we build our business on. In creating and restoring 100 efficiency we need to stay focused to my foreword last year I spoke about doing more to engage our community orchards across the UK maintain and drive further colleagues on our sustainability journey. This year our by 2017. We know a lot about the reductions. However we only need to colleagues have stepped up and brought our values to life. benefits of orchards - after all 30% of take the example of our Tadcaster the apples grown in the UK go in to Brewery to see how major One project embodies this more than any other. I’m hugely our ciders. This partnership with the investments and micro activities are proud of the hundreds of colleagues who answered our call to Urban Orchard Project and the making a difference today. ‘Act for Addaction’ in 2014. 02 HEINEKEN UK Sustainability Report 2014 HEINEKEN UK Sustainability Report 2014 03 matrix.pdf 1 28/04/2015 14:07 Introduction The big picture Our focus areas Values and behaviours Going Forward Introduction The big picture Our focus areas Values and behaviours Going Forward Brewing a Better World ’Brewing a Better World’ Our strategy continues to be supported by our business values and Brewing a Better World is our long-term approach for creating behaviours. These include a commitment to fairness, shared, sustainable value for our business and our stakeholders. Protecting integrity and respect for the Reducing CO water 2 emissions law and are contained in the resources HEINEKEN Code of Business Conduct. ‘Brewing a Better In 2010 we launched our global sustainability In 2014 HEINEKEN UK as part of HEINEKEN N.V. took Advocating Sourcing World’ is one of the strategy, ‘Brewing a Better Future’, and in the UK we a seemingly small but important step by evolving this Our focus responsible sustainably company’s six strategic immediately went to work delivering against its strategy into the new ‘Brewing a Better World’ consumption pillars and forms a key area targets. We’ve made good progress. In our 2013 strategy. We feel this better reflects the impact of within company strategy. Sustainability Report reported reductions in water our work today, not only in the future. As part of this Promoting Growing with health and CO2 as well as new sustainable agriculture and important evolution we also added two new areas of communities responsible drinking commitments and activity. focus: ‘Promoting health and safety’ and ‘Growing and safety with communities’. Our strategy now has six key areas of activity. • Passion for quality C Our values • Brands that people love • Enjoyment of life M • Respect for people and planet Our sustainability approach spans from raw materials through to end consumers, which we call ‘barley to bar’.Y This focus ensures Fromthat barley we take to bar account of both our direct and indirect impacts.
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