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Bière : Les Quatre Multinationales Qui Se Cachent Derrière Des Centaines De Marques

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Bière : Les Quatre Multinationales Qui Se Cachent Derrière Des Centaines De Marques Bière : les quatre multinationales qui se cachent derrière des centaines de marques Le Monde.fr | 08.10.2015 à 14h21 • Mis à jour le 08.10.2015 à 17h31 | Par Mathilde Damgé (/journaliste/mathilde- damge/) A l’image de Munich, capitale allemande de la bière, Paris a décidé d’organiser sa première Oktoberfest, qui commence jeudi 8 octobre. Une opération très « marketing » (avec un prix d’entrée à 35 euros), à l’image d’un marché très concentré en dépit des centaines de marques proposées dans les bars, restaurants et grandes surfaces aux quatre coins de la planète . Et la tendance à la concentration pourrait s’accélérer : le numéro deux mondial de la bière SABMiller a rejeté mercredi une nouvelle offre d’achat de plus de 90 milliards d’euros présentée par son rival, le numéro un AB InBev, visant à créer un mastodonte du secteur mariant la Stella Artois et la Pilsner Urquell. Lire aussi : SABMiller rejette l’offre à 92 milliards d’euros du géant de la bière AB InBev (/entreprises/article/2015/10/07/brasseurs-ab-inbev-releve-son-offre-d-achat-sur- sabmiller_4783951_1656994.html) Les quatre leaders mondiaux, AB InBev, suivi de SABMiller, de Heineken et de Carlsberg, brassent près de la moitié de la bière mondiale et exploitent près de 800 marques à eux seuls. Ci-dessous, les marques exploitées par le néerlandais Heineken (18,4 milliards d’euros de chiffre d’affaires en 2012), le belge Anheuser-Busch InBev (29 milliards d’euros de chiffre d’affaires en 2012), le britannique SABMiller (25,42 milliards d’euros de chiffre d’affaires en 2012) et le danois Carlsberg (9 milliards d’euros de chiffre d’affaires en 2012). Heineken Desperados Affligem Pelforth Fischer 33 Adelscott Amstel Buckler Cruzcampo Edelweiss Fosters George Killian's Murphy's Panach' Pêcheur Strongbow Sol Amstel Moretti Żywiec Tiger Coors Light Paulaner Beamish Stout John Smith’s Bulmers Newcastle Brown Ale Woodpecker Jacques Deuchars IPA Mort Subite Maes Grimbergen Postel Cristal Ciney Judas Eichhof Calanda Haldengut Ittinger Hapkin Brugs Op-Ale Watneys Brand Wieckse Jillz Ziegelhof Erdinger Clausthaler Birra Moretti Dreher Ichnusa Jennas Messina Henninger McFarland Sans Souci Von Wunster Prinz Wieckse Witte Golden Fire Krusovice Murphy’s Irish Stout Lapin Kulta Karjala 1836 Classic Gourmet URHO Aura Sininen Dos Equis Indio Tecate Carta Blanca Bohemia Superior Kloster Light Noche Buena Tecate Light Piton Carib Stag Imperial Bavaria Tona Bufalo Victoria Dragon Stout Guiness Red Stripe Kalik Vitamalt Prestige Malta Lorraine Porter Fayrouz Tango Fiesta Samba Golden Brau Star Maltina Gulder Amstel Malta Life Continental Lager Legend Goldberg Lager Malta Gold Hi-malt Maltex Turbo King More Lager Williams Champion Lager Birell Meister Max Sakara Heineken Amstel ZeroLuxor Maccabi Nesher Malt Almaza Laziza Rex Bedele Harar Hakim Stout Harar SoJi Paulaner Weissbier Hacker-Pschorr Thurn & Taxis Auer Hopf Weisse Kulmbacher Mönchshof EKU Kapuziner Sternquell Braustolz Scherdel Würzburger Hofbräu Keiler Fürstenberg Riegeler Hoepfner Grape Schmucker Wieselburger Schlossgold Zipfer Gösser Puntigamer Kaiser Schwechater Reininghaus Schladminger Karlovačko Amstel Light Amstel Bock Amstel Pulse Mc Farland Kirin Konig Chimay Duvel ALFA VIOS 5 Zorbas Zywiec Warka Tatra Strong Specjal Królewskie Lezajsk Brackie Zlatý Bazant Corgon Kelt Starobrno Gemer Martiner Arany Facan Adambrau Ciuc Steffl Soproni PilsPlus Zajecarsko Weifert MB Master Ioli Krušovice Imperial Silva Bucegi Neumarkt Gambrinus Harghita Hategana Zagorka Ariana Stolichno Rechitskoe Bobrov Doctor Diesel Pit Bochkarev Ochota New Castle Kilkenny Stepan Razin PIT Tri Medvedya Amur-Pivo Zhigulevskoye Patra Strelets Bereg Baikala Kalinkin Krepkoe Okskoe Rusich,Volnaya Sibir Sedoy Ural Shikhan Ostmark Kenigsberg Sengur Reeb Anchor Aoke Kingsfisher Kalyani UB London Pilsener Cheers Namkong Budweiser Stella Artois Cass Cafri OB Golden Lager Corona Becks Leffe Hoegaarden Alexander Keith Antarctica Aqua Fratelli Vita BagBier Baisha Bass Belle Vue Boddingtons Bohemia Boomerang Bud-Light US Bud Light Canada Caracu Chernigivske Diebels Diekirch Dommelsch Double Deer Franziskaner Hefe-Weissbier Dunkel Franziskaner Hefe-Weissbier Hell Franziskaner Weissbier Kristallklar Gilde Ratskeller Guaraná Antarctica Guaraná Brahma Haake-Beck Harbin Hasseröder Hertog Jan Hoegaarden citrons Hougaerdse Das Anheuser-Busch InBev Jinling Jinlongquan Julius Jupiler KK Klinskoye Kokanee La Bécasse Labatt Blue Labatt Blue Light Labatt Family Labatt Ice Labatt Sterling Lakeport Pilsener Liber Löwenbräu Löwenbräu Oktoberfestbier Löwenbräu Original Michelob Lager Mousel Paceña Permskoye Gubernskoye Piedboeuf Quilmes Cristal Red Shiliang Rifey Rogan Safir Sedrin Sibirskaya Korona Skol Spaten - 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