Heineken N.V.
From Wikipedia, the free encyclopedia Jump to navigation Jump to search Dutch multinational brewing company For other uses, see Heineken (disambiguation). Heineken N.V. (Dutch pronunciation:#32;[ink(n)]; at times self- styled as HEINEKEN) is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2017, Heineken owns over 165 breweries in more than 70 countries. It produces 250 international, regional, local and speciality beers and ciders and employs approximately 73,000 people. With an annual beer production of 188,300,000 hectolitres (160,500,000#160;US#160;bbl) in 2015, and global revenues of 20.511 billion euro in 2015, Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world. Heineken’s Dutch breweries are located in Zoeterwoude, ’s-Hertogenbosch and Wijlre. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience. Since the merger between the two largest brewing empires in the world, Anheuser-Busch InBev and SABMiller, in October 2016, Heineken has been the second-largest brewer in the world.
Contents
• 1 History – 1.1 Gerard Adriaan Heineken – 1.2 Henry Pierre Heineken – 1.3 Alfred Henry Heineken – 1.4 Present • 2 Global structure – 2.1 Executive team – 2.2 Brewing plants ∗ 2.2.1 Africa and the Middle East ∗ 2.2.2 Asia Pacific ∗ 2.2.3 Europe ∗ 2.2.4 The Americas – 2.3 Beer brands • 3 Ownership • 4 Marketing
– 4.1 Advertising – 4.2 Sponsorships – 4.3 Holland Heineken House – 4.4 Heineken Experience • 5 Controversies – 5.1 Price fixing – 5.2 Fake craft beers – 5.3 Proceeds of slavery • 6 References • 7 External links
History[edit]
Corporate logo used until 2011 Interior of the former Heineken brewery in Amsterdam, which is now the museum Heineken Experience Exterior of the former Heineken brewery in Amsterdam on Stadhouderskade and Ferdinand Bolstraat
Gerard Adriaan Heineken[edit]
The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1869 Heineken switched to the use of bottom-fermenting yeast. In 1873 the brewery’s name changed to Heineken’s Bierbrouwerij Maatschappij (HBM), and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer.
Henry Pierre Heineken[edit]
The founder’s son, Henry Pierre Heineken#160;#91;nl#93;, managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale pro- duction. After World War I, the company focused more and more on exports. Three days after Pro- hibition ended in the United States, the first Heineken shipment landed in New York. From that day on, Heineken has remained one of the most successful imported beer brands in the United States.
Alfred Henry Heineken[edit]
Heineken brewery in Zoeterwoude, Netherlands Henry Pierre’s son, Alfred Henry "Freddy" Heineken, started working at the company in 1940, and in 1971 was appointed Chairman
2 of the Executive Board. He was a powerful force behind Heineken’s continued global ex- pansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002. During this period, Heineken tried to increase its stock price by purchasing competing brew- eries and closing them down. After World War II, many small breweries were bought or closed. In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980, and its production moved to Zoeterwoude and Den Bosch.
Present[edit]
With the part acquisition of Scottish and Newcastle in 2007/2008 Heineken became the third-largest brewer based on revenues, behind the Belgian-Brazilian AB InBev and the British-South African SAB. Since the merger between Anheuser-Busch InBev and SABMiller in October 2016, Heineken has been the second largest brewer in the world. On 12 January 2010, Heineken International successfully bought the brewery division of Mexican giant FEMSA, and also merged with the company, expanding its reach throughout Latin America. The company will sell its products there through FEMSA, which is the largest bottler and brewery in all of Latin America, and maker of such brands as Dos Equis XX, Bohemia and Sol. FEMSA now owns 20 The FEMSA acquisition is expected to keep Heineken in its strong position by growing its market share in the Latin American markets. FEMSA has a massive distribution network and owns Mexico’s largest convenience store chain OXXO, which has thousands of locations throughout the country. In September 2014, it was announced that Heineken would sell its Mexican packaging busi- ness Empaque to Crown for around $1.23 billion. Also during that month, Heineken revealed it was in talks to sell its Czech operations to Molson Coors. On 10 September 2015, Heineken International announced it would acquire a 50 In January 2017, Heineken announced it was in negotiations to buy the Kirin Company’s 12 breweries in Brazil. The following month, Heineken closed the deal and bought Brasil Kirin for US$700#160;million. After previously acquiring 50 In June 2018, Heineken named Maggie Timoney as the CEO of Heineken USA, making her the first woman to become a CEO of a major United States beer supplier. In 2018, Heineken signed an agreement with China Resources Enterprises to purchase a 40
Global structure[edit]
Heineken organises the company into five territories which are then divided into regional operations. The regions are: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific. These territories contain 115 brewing plants in more than 65 countries, brewing local brands in addition to the Heineken brand.
3 Executive team[edit]
The executive team of the company consists of the following people:
van den Brink, Chairman Executive Board/CEO Debroux, Member Executive Board/CFO Busain, President Americas van der Linden, President Asia Pacific Van Steenber- gen, Chief Human Resources Officer Gross, Chief Supply Chain Officer Derck van Karnebeek, Chief Commercial Officer Pirmez, President Africa, Middle East and East- ern Europe Juti, Chief Corporate Relations Officer Orlowski, President Europe
Brewing plants[edit]
Heineken’s brewing plants have been designed and engineered in 4 main parts of the world.
Africa and the Middle East[edit]
Heineken has 17 operating companies in Africa and the Middle East. These include:
du Maroc, Morocco Ahram Beverages Company, Egypt Brewery, Jordan Brewery, Ethiopia , Rwanda , Burundi Almaza, Lebanon de Bourbon, Réunion , Democratic Republic of the Congo Breweries, Nigeria Castel Algérie, Algeria Breweries, Nigeria été nouvelles des Brasseries SONOBRA, Tunisia Leone Brewery Limited, Sierra Leone Brewery, South Africa Brewery, Algeria
Asia Pacific[edit]
Heineken Brewery in Surabaya, Indonesia (at the time under colonial occupation as the so-called Dutch East Indies) Breweries in Asia Pacific:
Brewery Ltd (CBL) in Cambodia Asia Pacific Brewery in China Asia Pacific Brewery Company Ltd in China Asia Pacific Brewery in China (under construction) Bintang Indonesia in Indonesia Asia Pacific Brewery in Lao Way Brewery in Malaysia Breweries in New Zealand Pacific Brewery Ltd (SPB) in Papua New Guinea Pacific Breweries in Singapore Pacific Brewery Lanka Limited (APB Lanka) in Sri Lanka Asia Pacific Brewery in Thailand Vietnam Brewery Co Ltd in Vietnam Hanoi Brewery Co Ltd in Vietnam Breweries Ltd Bangalore in India
Europe[edit]
Heineken offices in Madrid, Spain. Heineken advertisement on the face of a prominent build- ing on O’Connell Street, Dublin, Ireland Breweries in Europe:
4 Union Österreich in Austria Brewing Company in Belarus -Maes in Belgium Brewery in Bulgaria čka pivovara in Croatia in Czechia Breweries in Gateshead, England (closed 2010) . P. Bulmer in Hereford in England Smith’s in Tad- caster, England Brewery in Manchester, England France#160;:de l’Espérance in Schiltigheim Pelforth in Mons-en-Baroeul de la Valentine in Marseille Fischer in Schiltigheim (closed 2009) Adelshoffen in Schiltigheim (closed 2000) Mutzig in Mutzig (closed 1989) Brewery in Greece Hungária in Hungary Ireland at Lady’s Well Brewery in Cork, Ireland marketed a beer called Beanntraí Bru (which translated from the Irish means "Bantry brewed", despite Bantry having no brewery). Italia in Italy Nederland in the Netherlands
• Żywiec Brewery in Poland de Cervejas in Portugal Romania in Romania Brewery LLC in Russia Srbija in Serbia Brewery, Edinburgh, Scotland Slovensko in Slovakia España in Spain, with breweries in Seville, Valencia, Jaén and Madrid. Switzerland in Switzerland Bräu in Switzerland Lasko Union in Slovenia
The Americas[edit]
Breweries in the Americas:
Nationale d’Haiti in Haiti Brewery in the Bahamas Kaiser in Brazil amp; Geddes in Jamaica ía Cuauhtémoc Moctezuma in Mexico ías Barú-Panama, S.A. in Panama amp; Leeward Brewery in Saint Lucia Brouwerij in Suriname
On 20 January 2017, Heineken NV and Kirin Holdings confirmed they were in negotiations for Heineken to acquire Kirin’s beer operations in Brazil. Kirin had earlier bought assets in Brazil in 2011 with the local brewer Schincariol, which makes Nova Schin and Baden Baden.
Beer brands[edit] article: Heineken brands Heineken International owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Amstel; though the portfolio includes Cruzcampo, Affligem, Ży- wiec, Starobrno, Tiger Beer, Zagorka, Red Stripe, and Birra Moretti. Heineken has added a cider blend named Jillz to their list of brands. Since mid-2007, Heineken has also taken ownership of former Samp;N International brands such as Strongbow and Bulmers Ciders and John Smith’s and Newcastle Brown Ale. Heinekin owns the Czech brand Dačický, which was brewed in Kutná Hora from 1573 until Heineken took ownership of it, and closed the brewery. In 2010, Heineken bought Mexican brewery FEMSA Cerveza, including brands Tecate, Sol, Dos Equis, Indio and Kloster.
5 Ownership[edit]
The shares of Heineken International are traded on the NYSE Euronext Amsterdam and OTCQX under the symbols: HEIA and HEINY respectively. As at 31 December 2013, the shareholding in the group’s stock was as depicted in the table below:
- Holding N.V is a public company listed on the NYSE Euronext Amsterdam. Its single investment is Heineken International. It is majority owned by L’Arche Green N.V an investment vehicle of the Heineken family and the Hoyer family. Económico Mexicano, S.A.B. de C.V (FEMSA) holds an additional 14.935
Marketing[edit] Advertising[edit]
Heineken’s main advertising slogan in the UK was "Refreshes the parts other beers can- not reach", some of which featured voice-over narration by Danish comedian/pianist Victor Borge. The British TV campaign ran for over 30 years – stopping in 2005. From March 2011 they have been advertising using the song ’The Golden Age’ by The Asteroids Galaxy Tour. After the success of The Entrance, a web advert (4M views in YouTube), Heineken launched The Date in May 2011. In March 2017 in Amsterdam, Heineken opened a pop-up bakery for five days to promote the yeast used in its brewing. The bread was made by Mark Plaating and proceeds were donated to a local baking guild.
Sponsorships[edit]
Rugby ball used in the Heineken Cup Heineken sponsors several sporting events. The Heineken Cup was an annual rugby union knock-out competition involving leading club, regional and provincial teams from the Six Nations: England, France, Scotland, Wales, Ireland, and Italy. Heineken was the title sponsor from the cup’s inaugural tournament in 1995–96, until the tournament ceased in 2014 and was replaced by the Champions Cup. Heineken continued its sponsorship of European Club Rugby as the principle partner of the European Rugby Champions Cup returning to title sponsorship of the Champions Cup from 2018–19. They have been credited as the Founding Partner of European Rugby.
A can of Heineken with a logo of the 2011 UEFA Champions League Final Heineken has been an integral partner of the UEFA Champions League since 2005, with a theme of "En- joyed together around the world." The Heineken Open (tennis) is a tennis tournament on the ATP International Series played in Auckland, New Zealand. Heineken also sponsors the music events: the Heineken Open’er Festival, a contemporary music festival held in Poland; and, since 2004, the Oxegen music festival in Ireland. Heineken sponsors the Ballyheigue Summerfest in County Kerry, Ireland. In 2016, Heineken became the Official Beer of the Formula One World Championship after the Canadian Grand Prix. During the knockout
6 stage of the 2019–20 season, Heineken 0,0
Holland Heineken House[edit]
Since 1992 Heineken organises, together with NOC*NSF, the Dutch meeting place at all the Olympic Games, called the Holland Heineken House.
Heineken Experience[edit]
Inside the Heineken Experience The Heineken Experience is a museum about Heineken Pilsener and the Heineken brewery, based in the original brewery in Amsterdam. The orig- inal building was built in 1867, and was in use as a brewery until 1988. In 1991, when part of the establishment was torn down, the Heineken Reception and Information Centre (Dutch: Heineken ontvangst- en informatiecentrum) was opened in the re- maining building. In 2001 the name was changed to Heineken Experience. The museum features "rides", interactive exhibits, and two bars. It also gives an insight into the company’s history and brewing processes through the years. Visitors receive one small tasting glass and two full-sized glasses of Heineken beer to drink at the end of the tour, both paid for by the 21 euro entry fee.
Controversies[edit] Price fixing[edit]
On 18 April 2007 the European commission fined Heineken €219.3m, Grolsch €31.65m and Bavaria €22.85m for operating a price fixing cartel in the Netherlands, totalling €273.7m. InBev, (formerly Interbrew), escaped without a penalty because it provided "decisive in- formation" about the cartel which operated between 1996 and 1999 and others in the EU market. The brewers controlled 95 Neelie Kroes said she was "very disappointed" that the collusion took place at the very highest (boardroom) level. She added, Heineken, Grolsch, Bavaria and InBev tried to cover their tracks by using code names and abbreviations for secret meetings to carve up the mar- ket for beer sold to supermarkets, hotels, restaurants and cafes. The price fixing extended to cheaper own-brand labels and rebates for bars. In 2004 Heineken and Kronenbourg (then part of Scottish and Newcastle), the two dominant brewers in France, were fined €2.5m – with the penalty reduced for co-operating.
This is simply unacceptable: that major beer sup- pliers colluded to up prices and to carve up markets among themselves —#8201;
Fake craft beers[edit]
7 In Ireland, Heineken briefly marketed "Blasket Blonde" in County Kerry from March 2015 to September 2016, and Beanntraí Bru in parts of County Cork in August 2016, as locally- made craft beers, from invented breweries.
Proceeds of slavery[edit]
When Gerard Heineken decided to buy Den Hoyberch (The Haystacks) brewery in 1864, he wrote to his mother Anna Geertruida van de Paauw Heineken to ask her for the money. Anna Geertruida, a "plump widow", had acquired her fortune from a "previous husband’s family in West Indies plantations" (from The Heineken Story by Barbara Smit). Anna Geertruida’s first husband was Pieter Jacob Schumacher van Oudorp (1804–1833). The Schumacher family owned a plantation in Dutch Guyana called Schumacher’s Lust, accord- ing to records held at the UK’s National Archive After Pieter Schumacher died, Anna was remarried to Cornelis Heineken and had four children, one of which was Gerard Heineken. While other brewing companies have acknowledged their links to slavery, Heineken’s official history makes no acknowledgement that its origins stem from the proceeds of slavery.
References[edit]
portal portal
With recent acquisitions in Africa, India, Asia and Latin America, we are continuing to increase our presence within emerging markets, which will contribute to our ongoing growth.
8 ˆ < citeid = ”CIT EREF Blenkinsop2017”class = ”citationwebcs1” > Blenkinsop, P hilip(20January2017).”HeinekenintalksoverKirin0sstrugglingBrazilbusiness”.Reuters.Retrieved5F ebruary2017. < q > Japan0sNikkeibusinessdailyreportedthatHeinekenwouldpayaround100billionyen($872million)forthebusiness. < /q >< /cite >
ˆ Blenkinsop, Philip (20 Jan- uary 2017). "Heineken in talks over Kirin’s struggling Brazil business". Reuters. Retrieved 5 February 2017. ˆ "Ownership Structure". Heineken International. 1 March 2014. Archived from the original on 15 April 2014. Retrieved 12 April 2014. ˆ Heineken to sell Mexican can, bottle maker to Crown. Reuters, 1 September 2014 ˆ Heineken in talks to sell Czech operations to Molson Coors. Reuters, 9 September 2014 ˆ John Kell, "Heineken buys 50 ˆ Inagaki, Kana (13 February 2017). "Kirin ends Brazilian venture with $700m sale to Heineken". Financial Times. The Financial Times Ltd. Retrieved 24 February 2017. Deal makes Dutch group the second-biggest brewer in the world’s third-largest beer market.
ˆ Swindell, Bill (4 May 2017). "Heineken buys remaining 50 percent interest in Lagunitas Brewing Co". The Press Demo- crat. Sonoma Media Investments, LLC. Retrieved 5 May 2017. Heineken is buying Lagunitas in a deal to help propel the craft beer sector globally amid a rapidly changing industry.
ˆ Schultz, E.J. (5 June 2018). "Heineken Shatters U.S. Beer Industry’s Glass Ceiling, Names Female CEO". Advertising Age. Retrieved 6 June 2018. ˆ "Heineken tekent miljardenovereenkomst met grootste Chi- nese brouwer". 3 August 2018. ˆ "Countries and Brands". Archived from the original on 2 January 2010. ˆ "Heineken International Heineken International – Profile". Heinekeninternational.com. Retrieved 26 February 2014. ˆ
9 "Heineken N.V. 2015 Annual Report". Heineken. Heineken. 17 February 2016. Retrieved 5 February 2017. ˆ "Heineken International Breweries". Archived from the original on 8 February 2007. ˆ < citeclass = ”citationwebcs1” > ”OurGlobalandInternationalBrands”.Heineken International.Heineken.Retrieved23November2016. < /cite >
ˆ "BBC.co.uk". BBC News. 21 May 2010. Retrieved 26 February 2014. ˆ van Tartwijk, Maarten (20 January 2017), Heineken in Talks to Buy Kirin’s Brazil Assets, New York: The Wall Street Journal, retrieved 22 January 2017 ˆ "Heineken International Brands". heinekeninternational.com. Heineken International. Retrieved 28 April 2007. ˆ Petr, Miroslav (2 June 2017). "Heineken Kutnou Horu zavřel, teď se tam výroba piva opět vrátila Zdroj". Lidové noviny. Retrieved 18 April 2020. ˆ "Heineken Holding N.V. 2013 Annual Report". Heineken Holding N.V. 31 December 2013. Retrieved 24 January 2015. ˆ Heineken Logo: Design and History. FamousLogos.net. Retrieved 12 June 2011. ˆ Walsh, Dominic (21 October 2005). "Heineken calls last orders on television ads after 30 years". The Times. London. Retrieved 4 May 2010. ˆ Walsh, Dominic (21 October 2005). "Attempt to reach other parts with stronger beer". The Times. London. Retrieved 4 May 2010. ˆ "Heineken lance The Date, sa nouvelle campagne virale sur le web". Thebuzzbrowser.fr. Retrieved 26 February 2014. ˆ "Heineken Opens a Pop-Up Bakery in Amsterdam to Pro- mote Its Yeast – Video – Creativity Online". Retrieved 4 May 2017.
10 ˆ "Heineken International Heineken announces new UEFA Champions League" (Press release). Archived from the original on 21 March 2012. ˆ "Heineken announces global partnership with For- mula One Management". Formula One (Press release). 9 June 2016. Retrieved 9 June 2016. ˆ "Heineken 0.0 ˆ "About Heineken Experience". heinekenexperience.com. Heineken Experience. Retrieved 28 April 2007. ˆ "Nederlandse Biermusea". michel-tencate.tmfweb.nl. Archived from the original on 27 April 2007. Retrieved 28 April 2007. ˆ < citeid = ”CIT EREF Gow2007”class = ”citationnewscs1” > Gow, David(18April2007).”HeinekenandGrolschfinedforprice− fixing”.The Guardian.London.Retrieved1August2007. < /cite >
ˆ "Camp;C amp; Heineken Ireland under investigation". Drinks Industry Ireland. ˆ "Anna Geetruida van der Paauw". ˆ "Plantation Schumachers Lust - Berbice Guyana - 1817 Slave Register P1". ˆ "Plantation Schumachers Lust - Berbice Guyana - 1817 slave register p2.JPG". ˆ "UK firms urged to examine slavery links and ’eradicate racism’". 18 June 2020. ˆ "Please tell us: When were you born?".
11 External links[edit]
website
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