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Heineken N.V. Contents Heineken N.V. From Wikipedia, the free encyclopedia Jump to navigation Jump to search Dutch multinational brewing company For other uses, see Heineken (disambiguation). Heineken N.V. (<small>Dutch pronunciation:#32;</small>[ink(n)]; at times self- styled as HEINEKEN) is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2017, Heineken owns over 165 breweries in more than 70 countries. It produces 250 international, regional, local and speciality beers and ciders and employs approximately 73,000 people. With an annual beer production of 188,300,000 hectolitres (160,500,000#160;US#160;bbl) in 2015, and global revenues of 20.511 billion euro in 2015, Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world. Heineken’s Dutch breweries are located in Zoeterwoude, ’s-Hertogenbosch and Wijlre. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience. Since the merger between the two largest brewing empires in the world, Anheuser-Busch InBev and SABMiller, in October 2016, Heineken has been the second-largest brewer in the world. Contents • 1 History – 1.1 Gerard Adriaan Heineken – 1.2 Henry Pierre Heineken – 1.3 Alfred Henry Heineken – 1.4 Present • 2 Global structure – 2.1 Executive team – 2.2 Brewing plants ∗ 2.2.1 Africa and the Middle East ∗ 2.2.2 Asia Pacific ∗ 2.2.3 Europe ∗ 2.2.4 The Americas – 2.3 Beer brands • 3 Ownership • 4 Marketing – 4.1 Advertising – 4.2 Sponsorships – 4.3 Holland Heineken House – 4.4 Heineken Experience • 5 Controversies – 5.1 Price fixing – 5.2 Fake craft beers – 5.3 Proceeds of slavery • 6 References • 7 External links History[edit] Corporate logo used until 2011 Interior of the former Heineken brewery in Amsterdam, which is now the museum Heineken Experience Exterior of the former Heineken brewery in Amsterdam on Stadhouderskade and Ferdinand Bolstraat Gerard Adriaan Heineken[edit] The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1869 Heineken switched to the use of bottom-fermenting yeast. In 1873 the brewery’s name changed to Heineken’s Bierbrouwerij Maatschappij (HBM), and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer. Henry Pierre Heineken[edit] The founder’s son, Henry Pierre Heineken#160;#91;nl#93;, managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale pro- duction. After World War I, the company focused more and more on exports. Three days after Pro- hibition ended in the United States, the first Heineken shipment landed in New York. From that day on, Heineken has remained one of the most successful imported beer brands in the United States. Alfred Henry Heineken[edit] Heineken brewery in Zoeterwoude, Netherlands Henry Pierre’s son, Alfred Henry "Freddy" Heineken, started working at the company in 1940, and in 1971 was appointed Chairman 2 of the Executive Board. He was a powerful force behind Heineken’s continued global ex- pansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002. During this period, Heineken tried to increase its stock price by purchasing competing brew- eries and closing them down. After World War II, many small breweries were bought or closed. In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980, and its production moved to Zoeterwoude and Den Bosch. Present[edit] With the part acquisition of Scottish and Newcastle in 2007/2008 Heineken became the third-largest brewer based on revenues, behind the Belgian-Brazilian AB InBev and the British-South African SAB. Since the merger between Anheuser-Busch InBev and SABMiller in October 2016, Heineken has been the second largest brewer in the world. On 12 January 2010, Heineken International successfully bought the brewery division of Mexican giant FEMSA, and also merged with the company, expanding its reach throughout Latin America. The company will sell its products there through FEMSA, which is the largest bottler and brewery in all of Latin America, and maker of such brands as Dos Equis XX, Bohemia and Sol. FEMSA now owns 20 The FEMSA acquisition is expected to keep Heineken in its strong position by growing its market share in the Latin American markets. FEMSA has a massive distribution network and owns Mexico’s largest convenience store chain OXXO, which has thousands of locations throughout the country. In September 2014, it was announced that Heineken would sell its Mexican packaging busi- ness Empaque to Crown for around $1.23 billion. Also during that month, Heineken revealed it was in talks to sell its Czech operations to Molson Coors. On 10 September 2015, Heineken International announced it would acquire a 50 In January 2017, Heineken announced it was in negotiations to buy the Kirin Company’s 12 breweries in Brazil. The following month, Heineken closed the deal and bought Brasil Kirin for US$700#160;million. After previously acquiring 50 In June 2018, Heineken named Maggie Timoney as the CEO of Heineken USA, making her the first woman to become a CEO of a major United States beer supplier. In 2018, Heineken signed an agreement with China Resources Enterprises to purchase a 40 Global structure[edit] Heineken organises the company into five territories which are then divided into regional operations. The regions are: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific. These territories contain 115 brewing plants in more than 65 countries, brewing local brands in addition to the Heineken brand. 3 Executive team[edit] The executive team of the company consists of the following people: van den Brink, Chairman Executive Board/CEO Debroux, Member Executive Board/CFO Busain, President Americas van der Linden, President Asia Pacific Van Steenber- gen, Chief Human Resources Officer Gross, Chief Supply Chain Officer Derck van Karnebeek, Chief Commercial Officer Pirmez, President Africa, Middle East and East- ern Europe Juti, Chief Corporate Relations Officer Orlowski, President Europe Brewing plants[edit] Heineken’s brewing plants have been designed and engineered in 4 main parts of the world. Africa and the Middle East[edit] Heineken has 17 operating companies in Africa and the Middle East. These include: du Maroc, Morocco Ahram Beverages Company, Egypt Brewery, Jordan Brewery, Ethiopia , Rwanda , Burundi Almaza, Lebanon de Bourbon, Réunion , Democratic Republic of the Congo Breweries, Nigeria Castel Algérie, Algeria Breweries, Nigeria été nouvelles des Brasseries SONOBRA, Tunisia Leone Brewery Limited, Sierra Leone Brewery, South Africa Brewery, Algeria Asia Pacific[edit] Heineken Brewery in Surabaya, Indonesia (at the time under colonial occupation as the so-called Dutch East Indies) Breweries in Asia Pacific: Brewery Ltd (CBL) in Cambodia Asia Pacific Brewery in China Asia Pacific Brewery Company Ltd in China Asia Pacific Brewery in China (under construction) Bintang Indonesia in Indonesia Asia Pacific Brewery in Lao Way Brewery in Malaysia Breweries in New Zealand Pacific Brewery Ltd (SPB) in Papua New Guinea Pacific Breweries in Singapore Pacific Brewery Lanka Limited (APB Lanka) in Sri Lanka Asia Pacific Brewery in Thailand Vietnam Brewery Co Ltd in Vietnam Hanoi Brewery Co Ltd in Vietnam Breweries Ltd Bangalore in India Europe[edit] Heineken offices in Madrid, Spain. Heineken advertisement on the face of a prominent build- ing on O’Connell Street, Dublin, Ireland Breweries in Europe: 4 Union Österreich in Austria Brewing Company in Belarus -Maes in Belgium Brewery in Bulgaria čka pivovara in Croatia in Czechia Breweries in Gateshead, England (closed 2010) . P. Bulmer in Hereford in England Smith’s in Tad- caster, England Brewery in Manchester, England France#160;:de l’Espérance in Schiltigheim Pelforth in Mons-en-Baroeul de la Valentine in Marseille Fischer in Schiltigheim (closed 2009) Adelshoffen in Schiltigheim (closed 2000) Mutzig in Mutzig (closed 1989) Brewery in Greece Hungária in Hungary Ireland at Lady’s Well Brewery in Cork, Ireland marketed a beer called Beanntraí Bru (which translated from the Irish means "Bantry brewed", despite Bantry having no brewery). Italia in Italy Nederland in the Netherlands • Żywiec Brewery in Poland de Cervejas in Portugal Romania in Romania Brewery LLC in Russia Srbija in Serbia Brewery, Edinburgh, Scotland Slovensko in Slovakia España in Spain, with breweries in Seville, Valencia, Jaén and Madrid. Switzerland in Switzerland Bräu in Switzerland Lasko Union in Slovenia The Americas[edit] Breweries in the Americas: Nationale d’Haiti in Haiti Brewery in the Bahamas Kaiser in Brazil amp; Geddes in Jamaica ía Cuauhtémoc Moctezuma in Mexico ías Barú-Panama, S.A. in Panama amp; Leeward Brewery in Saint Lucia Brouwerij in Suriname On 20 January 2017, Heineken NV and Kirin Holdings confirmed they were in negotiations for Heineken to acquire Kirin’s beer operations in Brazil. Kirin had earlier bought assets in Brazil in 2011 with the local brewer Schincariol, which makes Nova Schin and Baden Baden. Beer brands[edit] article: Heineken brands Heineken International owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Amstel; though the portfolio includes Cruzcampo, Affligem, Ży- wiec, Starobrno, Tiger Beer, Zagorka, Red Stripe, and Birra Moretti. Heineken has added a cider blend named Jillz to their list of brands.
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