DOCSLIB.ORG

The Nic+Zoe Case Study

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Nic+Zoe Case Study THE NIC+ZOE CASE STUDY APRIL 2017 THE NIC+ZOE CASE STUDY THE CHALLENGE NIC+ZOE is an American fashion brand with a modern take on knitwear. The Brand is proudly rooted in Boston and founded by knitwear expert Dorian Lightbown. NIC+ZOE’s goal is to empower women to tackle their day while looking good, being comfortable, and finding a perfect balance between relaxed + refined, comfortable + luxurious. In 2014, NIC+ZOE needed to revisit all elements of its branding, strategy, advertising, video content, lookbooks, digital, and social media in order to strengthen and evolve its positioning, messaging, and awareness. The Brand’s goal was to enter more commercial doors, gain distribution, and eventually support its own freestanding stores. SPRING/SUMMER 2016 CAMPAIGN Internal trends survey confirmed that we no longer live in an era of “either-or.” Now it is acceptable to combine different, often opposite elements. This FALL/WINTER 2015 CAMPAIGN reflects the creative process of NIC+ZOE and became a visual and narrative code for the Brand. The Brand needed an identifiable The concept of combining was the root of a new visual territory, Brand statement, identifiable visual territory that allows the Brand to and tone of voice. make a strong statement. With new codes in place, NIC+ZOE became better positioned to achieve its goal to gain more selective distribution and support THE STRATEGY its own freestanding stores. Every brand has a hero. For some, it is the consumer. For others it is the creator. In the case of NIC+ZOE, This creative strategy brings meaning to the Brand the hero is the creative process of its founder and the logo, the “+” sign, and allows for the exploration of unique way it combines textures, colors and shapes. creative layering and connecting concepts. This This dynamic combination is rooted in the Brand’s connection idea gives the NIC+ZOE woman new life name, as the “+” sign indicates. and helps to tell the Brand’s story with strong visuals. DEFINING THE NIC+ZOE WOMAN In 2014, the NIC+ZOE woman’s representation The campaign models selected were changed from introverted, sexualized, and static to relatable, approachable, mothers, bold, stylish, and always in motion. She balances career, family, and relationships with grace, humor, and committed activists for female and a sense of ease. All new visuals, messaging, empowerment and humanitarian and communications showcase the woman in a causes. Women of substance, rather dynamic way, providing a sense of movement as she than women of leisure. confidently navigates her action-packed life. Brand appropriate, powerful, and strong women THE IMPORTANCE OF THE “+” SIGN were put forward to be the face of NIC+ZOE. The “+” sign became the Brand’s symbol – literally The campaign models selected were relatable, and metaphorically connecting elements together. It approachable, mothers, and committed activists is the key element for all NIC+ZOE materials, from for female empowerment and humanitarian causes. the logo to the visuals, denoting the layering and Women of substance, rather than women of leisure. connecting of the woman and her busy life – including its textures, seasons, and changing environments. The impressive list of supermodels that successfully represented the Brand includes: Coco Rocha, Karen The “+” sign represents the true essence of the Brand, Elson, Hilary Rhoda, Karolina Kurkova, and Angela its inspiration and consumers. It defines NIC+ZOE as Lindvall. a balance between refined + relaxed, comfort + luxury, technique + technology, quality + craftsmanship. It also represents the connection between the woman + the world; a woman who is a mother + a professional, with personality + adaptability. Graphically utilized, the “+” sign layers and brings elements together; it provides a positive charge to everything NIC+ZOE represents, a perfect intersection, an act of balance and symbol of empowerment. NICANDZOE.COM Fine artFine by leidorf.de aerial views GRAPHIC USE OF THE “+” SIGN The “+” sign became a key element for all NIC+ZOE materials, from the logo to visuals. NICANDZOE.COM LAYERING & CONNECTING As the perfect reflection of knitwear, the concepts of layering and connecting came to define NIC+ZOE. The Brand connects multiple traits to form its essence, including its rich offerings, textures, luxurious knitwear, and the personality of its multifaceted customer. FALL/WINTER 2016 TRAVEL LIGHT VIDEO The application of the layering concept is present in the Brand’s designs, branding, communications, and messaging. This allows for a creative, modular system that enhances an endless combination of visuals, assets, and messages applied across all media. The unique universe of the Brand comes from the layering of textures, environments, and messages FALL/WINTER 2016 INTERVIEW VIDEO & BOOMERANGS in multiple and interesting ways. FALL/WINTER 2016 INTERVIEW VIDEO & BOOMERANGS FALL/WINTER 2016 CAMPAIGN VIDEO CREATIVE SOLUTIONS: A360 DEGREES APPROACH The Agency developed a 360-degree branding and marketing approach, creating visual codes, a social media strategy, advertising campaigns, digital content, collateral, strong lookbooks, and sales tools. Campaigns evolved from defining the Brand and FALL/WINTER 2016 CAMPAIGN who the NIC+ZOE woman is, to a full exploration of the place she occupies in the world. The campaign The layering concept is present evolution reflects the journey of the NIC+ZOE woman as she moves through her own life and confidently in the Brand’s designs, branding, leaves her mark on the world. communications, and messaging. The 360-degree approach for the Brand allows for endless combinations, long-lasting content, and heightened engagement campaign after campaign. FALL/WINTER 2016 WARDROBE PLANNER VIDEO RESULTS Six seasons after the start of the collaboration with the Agency, the Brand owns a full territory and a strong point of view. Season after season, NIC+ZOE experienced an increase in awareness, engagement, and strong store sales, even during an adverse department store period. An overall double-digit increase in sales was seen in the Brand’s stores, retailers, and e-commerce in which outfits featured in the Brand’s campaigns completely sold out. The media noticed the success, triggering press and write-ups about the Brand. The increased attention also contributed to NIC+ZOE’s growing presence at prestige retailers – such as Bloomingdale’s, Neiman Marcus, Lord & Taylor, and Nordstrom, as well as the opening of its own stores in King of Prussia, PA; Roosevelt Field, NY and Chestnut Hill, MA. An overall double-digit FALL/WINTER 2016 MAGNETIC PAPER DOLL increase on sales was seen in the Brand’s stores, retailers and e-commerce. SPRING 2017 LOOKBOOK SPRING 2017 LOOKBOOK LOOK BOOK COVERS SPRING/SUMMER 2015 PRINT ADS FALL/WINTER 2014 CAMPAIGN SPRING/SUMMER 2015 DIGITAL BANNERS NICANDZOE.COM SPECIAL EDITION FALL/WINTER 2015 PRINT ADS NICANDZOE.COM SPRING/SUMMER 2016 PRINT ADS FALL/WINTER 2015 SOCIAL MEDIA SPRING/SUMMER 2016 SOCIAL MEDIA FALL/WINTER 2015 DIGITAL BANNERS FALL/WINTER 2015 VIDEO SPRING/SUMMER 2016 VIDEO SPRING/SUMMER 2017 PRINT ADS FALL/WINTER 2016 PRINT ADS FALL/WINTER 2016 SOCIAL MEDIA FALL/WINTER 2016 VIDEO SPRING/SUMMER 2017 SOCIAL MEDIA FALL/WINTER 2016 DIGITAL BANNERS SPRING/SUMMER 2017 DIGITAL BANNERS THE NIC+ZOE CASE STUDY APRIL 2017.
Load more

Recommended publications
  • Ad-Revenue Models for a New World
    Innovation in magazines Ad-revenue models for a new world Jacquie Loch VP & Group Publisher, St. Joseph Media, Canada innovation in magazines: ad revenue models for a new world Jacqueline Loch email: [email protected] VP + Group Publisher twitter: @jacquelineloch St Joseph Media, Canada #FIPPCongress advertising partnerships and the new magazine ecosystem positioning the magazine as a luxury brand we started acting like a luxury brand turning the revenue model on its head nearly 30% of marketing budgets are now spent on content marketing deep editorial integrations… on brand and on strategy leveraging status and category expertise Objective/Strategy: To present the L’Oréal Paris Infallible Paints line of cosmetics in a high impact and never-been-done way that engages Canadian women Showcase the products via a 360º program that promotes awareness, engagement and consumer education the cover • Special LOP/FASHION co-branded cover and feature story: April issue • 5 covers – all on cover stock with a high gloss fluorescent pick spot colour and perforations to form an interactive “flip book” • Make-up by Sir John featuring 5 distinct high fashion cover looks The cover: 5 cover images printed on high gloss cover stock — perforated to make an interactive “flip book” Each cover look featuring a different make-up trend Looks created by Sir John and featuring L’Oréal Paris products the cover the concept Feature Story Engagement: Scroll depth 92% Average time spent 2 mins Video views across FASHION platforms: 47.8K 288 the cover • Live
    [Show full text]
  • 1 United States District Court Southern
    Case 1:20-cv-07255 Document 1 Filed 09/04/20 Page 1 of 87 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ------------------------------------------------------------------X 20-cv-7255 ABBY CHAMPION, ALANNA ARRINGTON, AMBAR CRISTAL ZARZUELA MONTERO, ANNA CLEVELAND, ANOK YAI, BLANCA PADILLA, BRIONKA HALBERT, BROOKE ROBINSON, CALLUM STODDART, CARA TAYLOR, CLAIRE DELOZIER, CYNTHIA ARREBOLA, DAMIEN MEDINA, DYLAN CHRISTENSEN, EMILY REBECCA HILL p/k/a EMI RED, ENIOLA ABIORO, GEORGINA GRENVILLE, GRACE ELIZABETH HARRY CABE p/k/a GRACE ELIZABETH, GRACE HARTZEL, HIANDRA MARTINEZ, JAL BUI, JOÃO KNORR, KRISTIN LILJA SIGURDARDOTTIR p/k/a KRISTIN LILJA, LEONA WALTON p/k/a BINX WALTON, LINEISY MONTERO, LUCIA LOPEZ AYERDI p/k/a LUCIA LOPEZ, LUISANA GONZALEZ, MANUELA MILOQUI p/k/a MANU MILOQUI, MARIA VITORIA SILVA DE OLIVEIRA p/k/a MARIA VITORIA, MARIAM URUSHADZE p/k/a MARISHA URUSHADZE, MAUD HOEVELAKEN, MAYA GUNN, MYRTHE BOLT, RACHELLE HARRIS, ROCIO MARCONI, SARA EIRUD, SELENA FORREST, SHUPING LI, TANG HE, UGBAD ABDI p/k/a UGBAD, VERA VAN ERP, VIKTORIIA PAVLOVA p/k/a ODETTE PAVLOVA, XIAOQIAN XU, Plaintiffs, COMPLAINT -Against- JURY DEMAND MODA OPERANDI, INC., ADVANCE PUBLICATIONS, INC. d/b/a CONDE NAST, ADVANCE MAGAZINE PUBLISHERS, INC. d/b/a CONDE NAST Defendants, ------------------------------------------------------------------X All plaintiffs, by their attorneys, EDWARD C. GREENBERG, LLC, for their complaint allege as follows: THE PARTIES 1 Case 1:20-cv-07255 Document 1 Filed 09/04/20 Page 2 of 87 1. Plaintiff ABBY CHAMPION (“CHAMPION”) is a professional model who resides in Los Angeles California, and works as a professional model in the State and County of New York.
    [Show full text]
  • “Advertisement” Prints 100% K Wwdadvertisement
    “ADVERTISEMENT” PRINTS 100% K ADVERTISEMENT WWDWEDNESDAY, SEPTEMBER 10, 2014 ■ WOMEN’S WEAR DAILY ■ $3.00 ©2014 COACH® FALL 2014 Urban Hiker in black Whiplash Dakotah in black Houndstooth Parka on Harleth Front Cover: Rhyder 24 in gunmetal Shearling Coat on Lexi Coach proudly supports the High Line. coach.com GET SET BIKING LIKE A PREVIEW OF BECKHAM THE UPCOMING COTERIE SHOW, DAVID BECKHAM HELD INCLUDING TRENDS FLIGHT OF FANCY COURT AT BELSTAFF AND NEW FACES. IGGY AZALEA AND RITA ORA PERFORMED AT CALVIN FOR THE LAUNCH OF HIS SECTION II KLEIN’S FRAGRANCE LAUNCH, WHILE RALPH LAUREN CAPSULE COLLECTION PUT ON A WATER SHOW. PAGES 22 AND 23 FOR THE BRAND. PAGE 6 SEEN IGNITING SECTOR Apple Watch Launch Boost to Wearables By RACHEL STRUGATZ HAS APPLE just supercharged the smartwatch category? After months of anticipation, the tech company’s chief executive officer Tim Cook introduced the Apple Watch to the world Tuesday, along with two WEDNESDAY, SEPTEMBER 10, 2014 ■ $3.00 ■ WOMEN’S WEAR DAILY new iPhones, including the larger-screen iPhone 6 WWD Plus, and a new Apple Pay payment system. Cook de- scribed the smartwatch, which will start at $349 and go on sale early next year, as the “most personal de- vice we’ve ever created.” It’s an introduction with a good bit of fashion fl air, one higher-end version features rose gold detailing, that marks Apple’s offi cial arrival on the fashion scene. That makes for another extremely well-funded, de- sign-savvy and logo-oriented competitor in the acces- sories space.
    [Show full text]
  • Download the Full Sponsorship Package Here
    THE CANADIAN ARTS & fashion AWARDS 2020 MAY 29, 2020 | THE FAIRMONT ROYAL YORK HOTEL | TORONTO CAFA was created to celebrate and support the Canadian Fashion Industry. Through the recognition and promotion of outstanding achievement and emerging talent in Canadian fashion, CAFA is dedicated to generating a stronger appreciation and market for our artists both in Canada and abroad and to the economic development of the Canadian fashion industry. CAFA is committed to further developing and cultivating our home grown talent by creating educational programs, mentorship and financial opportunities and establishing collaborative relationships that strive to unite the fashion community and the various existing, national fashion initiatives. A stylish and sophisticated evening, the CAFA Gala unites artists and influencers from across the country to celebrate the diversity and creativity inherent in Canadian fashion as we recognize Canada’s most promising designers, stylists, image makers, models and business leaders. On stage with winners and presenters from left to right: Hung Vanngo with presenter Sarah Gadon, Sid Neigum with presenter and sponsor, Suzanne Rogers, Max Abadian and host Jessi Cruickshank. CAFA was represented in a combination of THE OPPORTUNITY broadcast and strong print and digital coverage from both fashion and traditional media outlets Be a part of the premiere fashion with an advertising value equivalent of over industry event in Canada. $15,787,000. CAFA presents an excellent opportunity for In addition to the Awards event, CAFA is organizations to create a highly visible alignment committed to creating and delivering focused with Canadian culture, creativity and innovation. and engaging programming throughout the year Partnering with CAFA provides access to a in support of the Canadian fashion industry.
    [Show full text]
  • Spring's Most Directional Hair and Makeup Trends
    CHILLING WITH COCO: OFF DUTY WITH A CATWALK QUEEN HOT FLASH INSIDE THE INSULAR WORLD OF FASHION PHOTOGRAPHY FRESH! SPRING’S MOST DIRECTIONAL HAIR AND MAKEUP TRENDS STRAIGHT FROM THE RUNWAY TOP MODEL COCO ROCHA Charlize Theron AVAILABLE AT MACY’S WWDBEAUTYBIZ CONTENTS 21 30 42 THIS MONTH: KEY BEAUTY TRENDS FOR SPRING ’09, STRAIGHT FROM THE RUNWAY, PLUS INSIDE THE WORLD OF ELITE FASHION PHOTOGRAPHY AND THE 14 MOST SOUGHT-AFTER HAIRSTYLISTS AND MAKEUP ARTISTS. 8 PEOPLE, PLACES & LIPSTICKS 21 SPRING 2009: 34 COCO IN MOTION Hair crosses the threshold from head flair to THE BEAUTY REPORT Coco Rocha, the outdoor-loving, Irish-dancing bodywear, scent cocktails lift spirits and a bright Ready, set, spring! From stick-straight hair to glam supermodel, proves the most beautiful thing a idea from a society makeup artist and hairstylist. Goth eyes, a first look at key hair and makeup woman can be is herself. trends for spring, straight from the runways of New 12 WHAT’S IN STORE York, London, Milan and Paris. 40 DOCTOR DOLCE VITA This month’s key launches include scents that Milan-based dermatologist to the fashion evoke memories and protective skin care to brave 28 FOLLOW THE LEADERS cognoscenti, Bruno Mandalari keeps his elite the elements. When it comes to beauty, what happens on the clientele molto bellissimo with cutting-edge runway sets the stage for what sells at retail. Here, skin-saving techniques. 16 WORLD WIDE WATCH: INDIA meet the 14 most influential hairstylists and makeup Despite the global economic slowdown, India’s artists responsible for creating the trends each season.
    [Show full text]
  • Vogue Italia Di Settembre: Le 100 Copertine
    Leggi l'articolo su beautynews Vogue Italia di settembre: le 100 copertine Con il numero di settembre, come di consueto il più importante dell'anno, Vogue Italia presenta ai lettori un progetto unico e speciale: un numero da collezione con cento personaggi per cento copertine: modelle famose e attrici, artisti e persone della strada - tutte speciali, con la loro storia unica da raccontare. Vogue manda in edicola così ancora una volta un'edizione da collezione, in cui le copertine numerate diventano un’opera d’arte e un manifesto della moda per tutti, all’insegna della diversità. «Lo scorso aprile, quando abbiamo scelto di lasciare bianca la nostra copertina, eravamo convinti che il silenzio fosse un giusto messaggio di rispetto e pudore», scrive nel suo editoriale Emanuele Farneti, direttore di Vogue Italia. «Adesso invece, all’inizio di una nuova stagione per molti versi decisiva, pensiamo sia il momento di parlare ad alta voce di bellezza e di speranza. Per la prima volta abbiamo scattato, e stampato, cento cover. Ciascuna di loro è dedicata a una protagonista diversa: per età, aspetto fisico, colore della pelle. È il ritratto di una comunità che, pur nel giusto rispetto delle restrizioni di distanze e tempi imposte dal contesto, dopo aver diligentemente atteso ora si ritrova e ricomincia». Ci sono supermodel iconiche: Cindy Crawford, Pat Cleveland, Patti Hansen, Donna Jordan. Le top del momento: Kaia Gerber, Bella Hadid, Julia Nobis, Freja Beha Erichsen, Sasha Pivovarova, Irina Shayk, Alek Wek, Raquel Zimmermann, Saskia De Brauw, Rebecca Longendyke. Instagram star come Emily Ratajkowski e Paloma Elsesser.
    [Show full text]
  • Download Models of Influence: 50 Women Who Reset the Course of Fashion Pdf Ebook by Nigel Barker In
    Models of Influence: 50 Women Who Reset the Course of Fashion by Nigel Barker Ebook Models of Influence: 50 Women Who Reset the Course of Fashion currently available for review only, if you need complete ebook Models of Influence: 50 Women Who Reset the Course of Fashion please fill out registration form to access in our databases Download here >> Hardcover:::: 256 pages+++Publisher:::: Harper Design; First Edition edition (February 10, 2015)+++Language:::: English+++ISBN-10:::: 0062345842+++ISBN-13:::: 978-0062345844+++Product Dimensions::::9 x 1 x 11.6 inches++++++ ISBN10 0062345842 ISBN13 978-0062345 Download here >> Description: New York Times BestsellerNigel Barker—fashion authority, photographer, and host of Oxygens The Face—presents 50 of the most influential models from the 1940s to today through a wealth of full-color photographs from the worlds most renowned fashion photographers and an anecdotal text that reveals each womans indelible place in the pantheons of fashion and popular culture.Interweaving 200 gorgeous photographs and informative and entertaining anecdotes, Models of Influence profiles 50 women who have made an unforgettable impression on fashion, the modeling industry, and our notions of beauty. Eight chronological chapters, each of which spotlight an era, feature the stories and images of women who made their mark.These include Lisa Fonssagrives-Penn, Dovima, and Dorian Leigh, who reigned during modelings golden age in the 1950s; Twiggy, Veruschka, and Jean Shrimpton, who embodied the free spirit of the 1960s; and Lauren Hutton, Iman, and Janice Dickinson, models who revolutionized the notion of beauty in the 1970s. Barker profiles those whove become the million-dollar faces of their time, such as Christie Brinkley and Elle Macpherson; revisits the age of the supermodel, when Christy Turlington, Linda Evangelista, and Naomi Campbell rose to global stardom; and spotlights eternal chameleons Kate Moss, Stella Tennant, and Amber Valletta, among others.
    [Show full text]
  • A Fine Romance
    BRAD ART NO.5 SCHOOL CHANEL’S NEW MARY-KATE OLSEN AND OLIVIER FRAGRANCE SARKOZY WERE AMONG THE CAMPAIGN WITH REVELERS AT AGNES GUND’S BRAD PITT. PAGE 7 ARTS CHARITY EVENT. PAGE 9 DIMINISHING CROWD Sept. Comps Mixed As Relevance Wanes By ALEXANDRA STEIGRAD ARE COMPS KAPUT? Coming off blazing August comparable-store sales results, 20 retailers on Thursday reported a slate of tepid September numbers. But the sluggish results FRIDAY, OCTOBER 5, 2012 ■ $3.00 ■ WOMEN’S WEAR DAILY were overshadowed by news that Target Corp. is pull- ing out of the monthly reporting regimen starting next WWD month. The retail giant’s departure has essentially plucked $70 billion in annual sales out of the comp- store base — and now leaves only 19 retailers report- ing comps, down from 32 just two years ago and 50 fi ve years ago. The decline has made it increasingly diffi cult to get a read on the health of the industry from monthly updates. A Fine Target’s move isn’t a complete surprise. Wal-Mart Stores Inc. stopped reporting three years ago, fol- lowed by a slew of teen retailers and, most recently, a handful of department stores, including Saks Inc., Romance Neiman Marcus Inc. and J.C. Penney Co. Inc. At a luncheon at the New York Hilton on Tuesday, Penney’s chief executive offi cer Ron Johnson ac- Riccardo Tisci’s priestess of high knowledged that the road to reinvention of his com- style walked the runways for pany has been rocky, but he noted that looking at monthly comps is “irrelevant if you’re looking for- Givenchy in a softer take on Sixties ward” instead of back.
    [Show full text]
  • Sscocorocha23nov14.Pdf
    (cover_story) COCO WEARS Prada dress, (02) 9223 1688; Chanel boots, 1300 242 635 STRIKE A POSE Model and mum-to-be Coco Rocha talks to Alice Wasley about walking the line between her rebellious nature and religious beliefs Photography Darren McDonald Styling Kelly Hume 14 | SUNDAYSTYLE.COM.AU 15 (cover_story) ven if you don’t know your Ghesquière She has walked for all the big names and a temporary gig, he stayed on (I’m told they from your Givenchy, your Tom Ford featured in campaigns by Christian Dior, never fight about work, only trivial who- from Eileen Ford, you’re more than Chanel, YSL and Dolce & Gabbana. didn’t-change-the-toilet-roll couple stuff). E likely aware of the fashion world’s One of the most tech-savvy models Ask Conran how he views the Coco fondness for hyperbole. Words such as genius, around, she has millions of followers Rocha brand, and he says, “I think she’s sort fabulous and ahmaaazing are bandied about worldwide across several platforms, including of like a rebel in a very non-traditional way. more often than is perhaps warranted. And, Twitter, Instagram and Tumblr. And not Models are expected to be sex, drugs and just as swiftly as someone is anointed a genius, many high-fashion models can count being rock’n’roll, so to stand aside from that and darling, they can become old news. So, a columnist for PCMag on their résumés. be a wholesome girl, who’s also a model, before watching model Coco ‘Queen of the Her latest project is the book Study of Pose, she’s kind of an outlier in that way.” Pose’ Rocha in action at Sunday Style’s cover which documents her adopting 1000 different Faith plays a large part in guiding shoot at Milk Studios in New York, I’m not poses.
    [Show full text]
  • Models of Confusion: Strutting the Line Between Agent and Manger, Employee and Independent Contractor in the New York Modeling Industry
    Fordham Intellectual Property, Media and Entertainment Law Journal Volume 25 Volume XXV Number 1 Volume XXV Book 1 Article 6 2014 Models of Confusion: Strutting the Line Between Agent and Manger, Employee and Independent Contractor in the New York Modeling Industry Ariel Sodomsky Fordham University School of Law Follow this and additional works at: https://ir.lawnet.fordham.edu/iplj Part of the Intellectual Property Law Commons Recommended Citation Ariel Sodomsky, Models of Confusion: Strutting the Line Between Agent and Manger, Employee and Independent Contractor in the New York Modeling Industry, 25 Fordham Intell. Prop. Media & Ent. L.J. 269 (2014). Available at: https://ir.lawnet.fordham.edu/iplj/vol25/iss1/6 This Note is brought to you for free and open access by FLASH: The Fordham Law Archive of Scholarship and History. It has been accepted for inclusion in Fordham Intellectual Property, Media and Entertainment Law Journal by an authorized editor of FLASH: The Fordham Law Archive of Scholarship and History. For more information, please contact [email protected]. Models of Confusion: Strutting the Line Between Agent and Manger, Employee and Independent Contractor in the New York Modeling Industry Cover Page Footnote J.D. Candidate, 2015, Fordham University School of Law; B.A., 2012, Cornell University. The Author would like to thank Doreen Small for her invaluable guidance and expertise and the Volume XXV Fordham Intellectual Property, Media & Entertainment Law Journal Editorial Board for their hard work. The Author also thanks her family and friends for their unconditional love and support. This note is available in Fordham Intellectual Property, Media and Entertainment Law Journal: https://ir.lawnet.fordham.edu/iplj/vol25/iss1/6 Models of Confusion: Strutting the Line Between Agent and Manager, Employee and Independent Contractor in the New York Modeling Industry Ariel Sodomsky* INTRODUCTION ....................................................
    [Show full text]
  • Extending Protections for Children in California's Modeling Industry
    Seattle Journal for Social Justice Volume 18 Issue 2 Article 20 6-2020 Social Responsibility in Advertising: Extending Protections for Children in California’s Modeling Industry Jordyn Sifferman [email protected] Follow this and additional works at: https://digitalcommons.law.seattleu.edu/sjsj Part of the Civil Rights and Discrimination Commons, European Law Commons, Human Rights Law Commons, Immigration Law Commons, Juvenile Law Commons, Law and Gender Commons, Law and Society Commons, and the Marketing Law Commons Recommended Citation Sifferman, Jordyn (2020) "Social Responsibility in Advertising: Extending Protections for Children in California’s Modeling Industry," Seattle Journal for Social Justice: Vol. 18 : Iss. 2 , Article 20. Available at: https://digitalcommons.law.seattleu.edu/sjsj/vol18/iss2/20 This Article is brought to you for free and open access by the Student Publications and Programs at Seattle University School of Law Digital Commons. It has been accepted for inclusion in Seattle Journal for Social Justice by an authorized editor of Seattle University School of Law Digital Commons. 525 Social Responsibility in Advertising: Extending Protections for Children in California’s Modeling Industry Jordyn Sifferman I. INTRODUCTION A. What is the issue and why should we care? In the fashion industry, it is the thin and waif-like bodies of adolescence that fashion designers tend to embrace.1 Teenagers and preteens who have yet to endure puberty often have the long and lanky body type the industry desires.2 A thin model provides
    [Show full text]
  • |||GET||| Study of Pose 1,000 Poses by Coco Rocha 1St Edition
    STUDY OF POSE 1,000 POSES BY COCO ROCHA 1ST EDITION DOWNLOAD FREE Coco Rocha | 9780062328144 | | | | | Model Coco Rocha Strikes 1,000 Poses for Study of Pose Book Rocha privately trained models entering the fashion industry, such as Kendall and Kylie Jennerthrough one-on-one consultations, from which she developed the idea for a model camp. The capsule collection contained seven unique pieces designed by Rocha and hand crafted by the survivors of human trafficking. Average rating 4. Thanks for telling us about the problem. Dance served as a major inspiration. Should I listen? Tia Su rated it really liked it Aug 07, I will be the first Study of Pose 1,000 Poses by Coco Rocha 1st edition admit I did not believe the hype, but within five seconds of meeting her, I was totally charmed and understood why everyone loves her. In Study of Pose, Sebring and Study of Pose 1,000 Poses by Coco Rocha 1st edition have documented 1, unique poses—theatrical, vibrant, elegant, dramatic, and unlike anything the fashion or art worlds have seen before. This story is over 5 years old. Did you learn anything from working on the project? I kind of pretend in a lot of my poses that I am a ballerina, or a hip-hop dancer, or a grunge performer. Showing This is quite an exciting feature which will…. Supermodel Coco Rocha and photographer Steven Sebring have teamed up to release an interactive book, The Study Of Pose, chronicling over poses captured from different angles in an experimental degree rig.
    [Show full text]