DATAFLY TV ADVANCED ANALYTICS COMBINE ONLINE AND OFFLINE BEHAVIORS

CONFIDENTIAL 1 EXISTING PLANNING AND BUYING TOOLS ARE NO LONGER CUT OUT FOR THE JOB YOU HAVE TO DO

…measure today’s TV viewers and habits?

• Multiple TVs per household • Nearly unlimited content options • Viewing driven by consumer desire

CONFIDENTIAL 2 THE SOLUTION CANNOT BE BUSINESS AS USUAL

CONFIDENTIAL 3 The Platform Merges Online Behaviors With Linear Viewing

The solution is multi-layered:

• DataFly uses second by second linear viewing from +16 MM HHs of STB data at the household level. • Nielsen’s Catalina uses reward and credit card data at the household level. • Nielsen’s Buyer Insights produces online activity at the household level. • MRI, Experian and Polk data is employed in the DataFly platform. • First party data can be ingested.

~20% OF U.S. HOUSEHOLDS ~20% OF U.S. HOUSEHOLDS

CONFIDENTIAL 4 CREATING STB INFORMED LINEAR TV PLANS

CONFIDENTIAL 15 FULL NATIONAL CABLE DISTRIBUTION

DATAFLY ADVERTISERS CLIENTS GET:

CONFIDENTIAL 6 AGNOSTIC, TRANSPARENT, FLEXIBLE & EFFICIENT

All MVPDs and satellite companies are included without bias

Weekly reporting allows for opination within flight

DataFly pricing is 25-40% below national network CPMs ~20% OF U.S. HOUSEHOLDS

Inventory is gained programmatically - automated access to all networks and dayparts in real time

CONFIDENTIAL 7 TARGET YOUR CONSUMER INTELLIGENTLY

PSYCHOGRAPHIC VIEWING DEMOGRAPHIC

Identify groups of like-minded Identify people based on people that clients would like to certain viewing habits Identify people based on target certain demographic attributes (e.g. Watch Certain Show Within (e.g. Soccer Moms, Millennials, Last 30 Days, Watch ## hours of (e.g. Males 18-34 in North East) Suburban Commuters) VOD within last 15 days)

PURCHASE INTENT CRM

Purchased or utilized an item or Researched or shopped for a service within a set timeframe certain product within a set timeframe (e.g. Purchased Insurance within the Last 30 days, Lease (e.g. Researched Insurance in a Luxury Car within Last 60 Last 30 Days) days)

CONFIDENTIAL 8 THE LINEAR UNWIRED

Proprietary technology embedded within the traffic and inventory systems at the nation’s largest providers connects us directly to their supply, enabling truly automated end-to-end media execution

By aggregating the nation’s largest MVPDs, advertisers are able to reach targeted audience at scale with greater operational and pricing efficiencies

CONFIDENTIAL 9 DATA AGNOSTIC

We now have the technology to align the intelligence of digital with the legendary power and reach of television

Nielsen Buyer Insights Nielsen Catalina Polk Simmons Kantar

CONFIDENTIAL 10 BENEFIT OF AUDIENCE BASED BUYING

SCHEDULES ARE TYPICALLY PURCHASED ALLOWING DATA TO DICTATE THE USING SAME DAYPART MIX ACROSS ALL NETWORK DAYPART INTERSECTIONS NETWORKS • Minimize Waste, Limiting Exposure on Underperforming Network Dayparts

• Purchasing a Higher Concentration of Your Targeted Audience Segment

• Buying more Effectively = Greater Efficiency and a lower eCPM

CONFIDENTIAL 11 REACH EXTENSION

CONFIDENTIAL 12 INCREMENTAL REACH WITH TRADITIONAL TV TAKES TIME

DataFly Advanced Linear Helped Achieve 30% Reach in Roughly 12 Days

DataFly Advanced Linear Helped The Campaign Achieve ~40% Reach in 21 days Net-direct Needed 12 More Days

to Achieve 40% Reach on its Own 54 Reach 54 - Net-direct Approach Took 20 A25 Days to Achieve 30% Reach

Net-Direct Reach Combined Reach *Prototypical campaign. Results will vary based on campaign and client details. Net-Direct Data from Nielsen. Campaign performance data from FreeWheel Advanced Linear Platform

CONFIDENTIAL 13 OUR NETWORK-AGNOSTIC AND AUDIENCE-CENTRIC APPROACH MAKES INCREMENTAL REACH EFFICIENT

Days: 33 $1.4 MM Cost: $4.61MM SAVINGS Reach: 40% A18-49

Days: 21 Cost: $3.25MM

Cumulative Spend Cumulative Reach: 40% A18-49

Net-Direct Reach Net-Direct Only Combined Reach Net-Direct + Advanced Linear

Reach

*Prototypical campaign. Results will vary based on campaign and client details. Net-Direct Data from Nielsen. Campaign performance data from FreeWheel Advanced Linear Platform

CONFIDENTIAL 14 Q2’18 CAMPAIGN SUMMARY

Adults 25-54 HOUSEHOLDS NETWORKS Flight Dates: 8 Weeks 4/2/18 - 5/27/18 Estimated Total (000) % (000) GRPs Estimated Total (000) Length :30s ADSM 3,792 9% 3.2 6,202 Cost (Gross) $500,000 AMC 1,827 4% 1.5 3,705 Total Adults 25-54 (000) 41,667 BRVO 1,832 4% 1.5 2,685 CMDY 1,869 4% 1.6 2,367 Adults 25-54 CPM (Gross) $12.00 ENT 1,844 4% 1.5 2,815 HH CPM (Gross) $7.70 ESPN 1,833 4% 1.5 2,821 Equivalized Units 161.0 ESPN2 1,847 4% 1.5 3,009 Cost Per Equivalized Unit $2,733 FRFM 4,343 10% 3.6 5,370 FX 1,828 4% 1.5 2,724 DAYPART % (000) FXX 3,137 8% 2.6 4,087 Early Morning (6a-9a) 3% MTV 1,864 4% 1.6 2,554 Daytime (9a-4p) 10% NAN 1,899 5% 1.6 4,075 Early Fringe (4-7p) 7% SPIKE 3,014 7% 2.5 4,522 TBSC 1,838 4% 1.5 2,918 Prime (7p-12m) 54% TNT 1,837 4% 1.5 3,551 Late Fringe (12m-2a) 12% USA 1,832 4% 1.5 3,543 Overnight (2a-6a) 3% Weekend 11% TOTAL (000) 41,667 34.7 64,935 Total 100% Universe Estimate (000) 1,201.7 1,184.0 National CPP (Gross) $14,420 $8,963

CONFIDENTIAL 15 Campaign Performance Dashboard In-Depth Analysis of Delivery Take advantage of our Next-Day • Network Impression Reporting Dashboard • Daypart • Program • DMA • Median age, Income, gender skew

Total A2554 Total HH DMA DMA Name Impressions Impressions Rank Delivered Delivered 1 New York 18,071,147 45,801,901 2 Los Angeles 11,896,123 29,723,450 3 Chicago 10,892,949 27,581,420 4 Philadelphia 12,714,461 33,443,331 5 Dallas-Ft. Worth 4,519,913 11,577,848 6 San Francisco-Oak-San Jose 5,390,967 13,612,002 7 Washington, DC (Hagrstwn) 8,415,475 21,973,672 8 Houston 3,952,138 10,683,974 9 Boston (Manchester) 13,385,246 36,308,810 10 Atlanta 4,074,860 10,436,218 11 Tampa-St. Pete (Sarasota) 5,062,590 11,452,556 12 Phoenix (Prescott) 3,849,084 10,169,383 16 CONFIDENTIAL 16 16 OTT/CTV : MANAGED SERVICE

CONFIDENTIAL 17 Confidential WHAT IS OTT? WHAT IS CTV?

OTT CTV [Over-The-Top] [Connected Television] Video content delivered over an internet Video content viewed on a television set connection, regardless of device. connected to the internet. Content Device

CONFIDENTIAL 18 UNDERSTANDING DEVICES AND AD CONSUMPTION

84% 11% 5%

Source: FreeWheel OTT Insights Q1 2017

CONFIDENTIAL 19 WE CAN UNLOCK OTT AUDIENCES AT SCALE

The Full OTT Footprint We work directly with Working publishers and we’re agnostic. with them We reach viewers across the entire OTT footprint and not limited to a single platform.

Working with us

CONFIDENTIAL 20 PREMIUM PUBLISHER SUPPLY

Inventory Managed Service OTT FuboTV FuboTV Group App Newsy Newsy ABOUT DATAFLY SUPPLY MENU: • DataFly provides list of publishers/apps within relevant media package that DramaFever DramaFever TubiTV TubiTV are technically and commercially able to opt-in to our managed service WSL World Surf League PlutoTV PlutoTV offering AE AETV PhiloTV PhiloTV Hallmark Hallmark Channel • Buyer should review menu and provide DataFly with an approved whitelist AE Biography of apps Scripps Cooking Channel AE FYI • DataFly will accommodate blacklisting requests based on supply Scripps DIY Network AE History Channel availability of whitelisted properties AE Lifetime Scripps Food Network AMC AMC Scripps HGTV ABOUT DATAFLY INVENTORY AND PRICING: AMC BBC America Scripps Travel Channel • DataFly sets pricing based on market rate for media category AMC IFC Sony Sony Crackle • DataFly’s margin comes in the form of rev share with the publisher AMC WE tv Sony Sony Vue • Publisher participation will be formalized in the RFP response CBSi CBS News Fox FOX Discovery American Heroes Fox FXX CAMPAIGN MINIMUMS: Discovery Animal Planet Fox FX • $100k campaign minimum • Open to negotiate minimum if beta test is required for buyer Discovery Destination America Fox Fox Sports Go Discovery Discovery Channel Viacom Comedy Central Discovery Discovery Life Viacom MTV Discovery Investigation Discovery Viacom VH1 Discovery Science Channel Viacom CMT Discovery TLC Viacom Logo Discovery Velocity Channel Viacom Spike Viacom TV Land Discovery OWN Viacom Paramount

*Rates and publisher participation is formalized in RFP response *Rates and publisher participation formalized in RFP response

CONFIDENTIAL 21 IN CLOSING…

CONFIDENTIALCONFIDENTIAL 22 WELCOME TO THE ADVANCED TV OF TOMORROW, TODAY

CTV’s Advanced TV platform, DataFly, offers the only fully automated, end-to-end media execution across the full national cable TV footprint. Through the use of patented hardware and advanced buying methodologies, DataFly is the only partner capable of providing clients with:

NATIONALLY TARGETED INVENTORY SPEED-TO-MARKET, EASE OF MULTIPLE DATA TARGETING AT MORE EFFICIENT CPMS EXECUTION, TIMELY REPORTING CAPABILITIES

On-air In 3 Days Nation’s Top Providers Network / Daypart Targeting One Invoice

80MM+ Households (90-95% State-of-the-Art Reporting 100010101 001101000 1st and 3rd Party Data Targeting Total Cable TV HH Clearance) Dashboard; MSA Verified 010001111

Proprietary Comcast STB Data Efficient CPMs Next-day Reporting Source

CONFIDENTIAL 23 THANK YOU

THANK YOU

CONFIDENTIAL 24