JNLR – Sales House Report – 2019 May 2019

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The following charts outline Weekly Reach and 7am-7pm (PT) share for April 2018 to March 2019 (2019-1), across key demographics. Reach data is compared to the same time period last year (2018-1).

Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2019-1 data.

See Appendix for Sales house composition

3,161 933 2,228 3,605

On average listeners tune 94 % 82 76 85 into 1.6 radio stations daily

Source: JNLR Media Update- Mins* 250 195 273 Apr-June’18-”Media Consumption–past week” Source: JNLR National Report 2019-1 * Average time spent among listeners 7am-midnight 4 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 MOST LISTENING HAPPENS ON THE AM/FM RADIO Radio Today

PC/laptop PC/laptop Mobile Mobile device device 2.1% 1.2% 2.9% 8.0% 0.8% 0.8% Other Other 15+ 15-34

95.2% 89.1% am/fm (home/car) am/fm (home/car)

Source: JNLR Platform Data 2019-1 * Based on share of minutes 7am-midnight, to Irish stations 5 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today

8.1% 15.5% 10.7% 4.9% Radio 1.6% 3.2% Own music 15+ Spotify 15-34 Podcast/listen back

85.5% 70.7%

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 3,838 Universe: 1,165 Sample: 12,519 Sample: 3,737 8 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 Weekly Reach – National & National Sales Houses 15-34 000’s National Stations 25-44 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,231 Universe: 1,395 Sample: 4,094 Sample: 4,588 9 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 Weekly Reach – National & National Sales Houses 35-54 000’s National Stations 45+ 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,412 Universe: 1,841 Sample: 4,325 Sample: 5,976 10 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 12.8 21.8 Today FM 12.2 Regional/ Regional/ Local 7.4 Today FM 54.7 54.8 Local RTE 2FM 7.0 11.6 6.8 RTE 2FM 7.1 Newstalk Newstalk 1.7 1.4 RTE Lyric FM RTE Lyric FM

All Adults % Sales Houses HKWK %

Other Other 8.4 urbanmedia 11.2 14.8 30.6 RTE RTE urbanmedia 25.8 14.0

IRS Plus 19.5 IRS Plus 14.0 26.7 Media Central 35.1 Media Central

Sample: 10,075 Sample: 3,073 11 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 Today FM 9.7 6.3 Today FM 9.5 14.3 RTE 2FM Regional/ Regional/ 13.2 54.0 Local 12.8 RTE 2FM Local 64.8 5.1 0.9 Newstalk 7.8 1.1 Newstalk RTE Lyric FM RTE Lyric FM 15-34 % Sales Houses 25-44 % Other Other RTE 11.8 20.4 10.3 RTE urbanmedia 23.7 urbanmedia 13.7 14.1

11.0 13.0 IRS Plus Media Central IRS Plus Media Central 43.1 39.0

Sample: 3,014 Sample: 3,600 12 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 14.9 RTE Radio 1 31.0 Today FM Regional/ Regional/ 12.8 53.0 Local 52.6 Local 9.0 3.9 Today FM RTE 2FM 3.3 RTE 2FM 8.7 2.2 6.8 1.4 Newstalk Newstalk RTE Lyric FM RTE Lyric FM

35-54 % Sales Houses 45+ % Other Other RTE 9.2 RTE 25.3 6.7 36.5 urbanmedia 13.6 15.7 urbanmedia IRS Plus 17.2 16.7 34.7 24.4 Media Central Media Central IRS Plus Sample: 3,552 Sample: 5,095 13 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 Dublin

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus

2018 2019 2018 2019 Universe: 1,105 Universe: 360 Sample: 3,013 Sample: 974 15 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 Weekly Reach – Dublin & Dublin Sales Houses 15-34 000’s Dublin Stations 25-44 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 395 Universe: 458 Sample: 1,031 Sample: 1,175 16 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 Weekly Reach – Dublin & Dublin Sales Houses 35-54 000’s Dublin Stations 45+ 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 402 Universe: 478 Sample: 1,074 Sample: 1,362 17 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 7.4 10.3 Spin 1038 9.2 13.4 7.3 Spin 1038 9.8 8.2 98fm 6.9 40.4 10.2 98fm Q102 National National 52.7 7.1 10.8 Q102 Sunshine 106.8 6.2 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 1.0 1.0 RTE 17.2 urbanmedia 24.2 24.5 37.6 RTE IRS Plus 10.8 IRS Plus 10.8 33.4 39.4 Media Central Media Central

Other Other FM104 9.1 7.7 19.3 FM104 16.0 Spin 1038 National 27.8 9.6 Spin 1038 37.9 21.7 National 11.0 98fm 4.3 Sunshine 106.8 7.8 11.4 7.0 9.4 Q102 98fm Q102 Sunshine 106.8 15-34 % Sales Houses 25-44 % Other RTE Other 0.3 0.7 RTE 15.4 20.1 urbanmedia 27.1 urbanmedia 25.4

7.8 11.9 IRS Plus IRS Plus 41.9 49.4 Media Central Media Central

Sample: 636 Sample: 811 19 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 PT Market Share Dublin & Sales Houses 35-54 % Dublin Stations 45+ % FM104 Other FM104 Other Spin 1038 5.7 98fm 9.7 12.1 Spin 1038 6.6 2.06.6 5.7 5.5 Q102 10.2 98fm 7.4 Sunshine 106.8

National 45.6 9.2 Q102 National 66.2 7.5 Sunshine 106.8

35-54 % Sales Houses 45+ % Other Other urbanmedia 1.1 1.2 urbanmedia 21.3 25.3 RTE 11.2 IRS Plus 10.4 RTE IRS Plus 13.0 51.7 25.4 39.3 Media Central Media Central

Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 Universe: 435 Universe: 138 Sample: 995 2018 2019 Sample: 315 22 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 Weekly Reach – Cork & Cork Sales Houses 15-34 000’s Cork Stations 25-44 000’s

Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central

2018 2019 2018 2019 Universe: 139 Universe: 156 Sample: 311 Sample: 358 23 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 Weekly Reach – Cork & Cork Sales Houses 35-54 000’s Cork Stations 45+ 000’s

Cork's 96 FM Cork's RED FM C103 Cork's 96 FM Cork's RED FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 160 Universe: 210 Sample: 346 Sample: 487 24 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 PT Market Share Cork & Sales Houses All Adults % Cork Stations HKWK % Other Other Cork's 96FM 5.9 7.1 22.2 Cork's 96FM 19.1

National 35.3 National 31.8 Cork's RED 23.0 FM 35.6 Cork's RED 6.4 13.6 FM C103 C103 All Adults % Sales Houses HKWK % Other RTE Other RTE 0.5 0.8 urbanmedia 18.6 24.3 25.5 urbanmedia 35.8 19.7 Media Central 16.0 Media Central 23.0 35.6 Red FM Red FM Sample: 820 Sample: 271 25 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 PT Market Share Cork & Sales Houses 15-34 % Cork Stations 25-44 %

Other Other 8.2 Cork's 96FM 5.3 22.3 23.7 Cork's 96FM National 29.4 32.2 National Cork's RED 3.4 Cork's RED FM 32.3 FM 38.1 5.0 C103 C103 15-34 % Sales Houses 25-44 % Other Other RTE RTE 0.9 0.9 19.8 urbanmedia 17.4 urbanmedia 27.1 27.3

14.0 Media Central 22.1 Media Central

38.1 32.3 Red FM Red FM

National 38.3 National 34.5 13.7 Cork's RED 27.2 Cork's RED FM 7.5 FM 20.9 C103 C103 35-54 % Sales Houses 45+ % Other 1.2 RTE Other 0.7 19.0 urbanmedia 28.5 29.4 RTE urbanmedia 43.5 24.1 Media Central 12.8 27.2 13.7 Media Central Red FM Red FM Sample: 282 Sample: 421 27 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 Regional

All Adults

Classic Hits 4FM iRadio NW iRadio NE Beat 102-103 FM Spin South West Radio Nova

2018 2019

Universe: 2,248 Universe: 602 Universe: 739 Universe: 410 Universe: 432 Universe: 1,352 Sample: 6,144 Sample: 2,415 Sample: 1,932 Sample: 1,846 Sample: 1,835 Sample: 3,711

4.5% 10.2% 8.1%

Classic Hits iRadio NW iRadio NE 4FM

3.7% 16.0% 11.4%

Beat 102- Spin South Radio Nova 103 FM West

2018 2019

Midlands 103 Galway Bay FM LMFM Live 95 KFM MWR Highland Radio Radio Kerry

Uni: 199 Uni: 208 Uni: 255 Uni: 159 Uni: 177 Uni: 105 Uni: 107 Uni: 121 Sample: 483 Sample: 483 Sample: 483 Sample: 472 Sample: 483 Sample: 483 Sample: 483 Sample: 483

South East KCLR Shannonside Northern Tipp FM WLR Ocean FM Clare FM East Coast Radio Sound Radio

Uni: 120 Uni: 125 Uni: 99 Uni: 108 Uni: 129 Uni: 94 Uni: 83 Uni: 94 Uni: 115 Sample: 483 Sample: 483 Sample: 483 Sample: 483 Sample: 794 Sample: 483 Sample: 483 Sample: 483 Sample: 483

13.7% 3.6% 14.6% 10.5% 23.5% 10.9% 0.0% 26.8% 2.8% 27.6% 7.2% 2.3% 31.3% 0.6% 5.9% 7.3% 1.0% 9.9% KILKENNY/ LOUTH / 7.0% LAOIS, OFFALY KILDARE 3.2% 9.3% CARLOW 8.4% MEATH 3.2% WESTMEATH 4.4% 7.9% 0.6% 8.7% 14.8% 1.9% 24.7% 13.7% 22.0% 15.7% 10.1% 22.8% 21.7%

1.4% 1.8% 7.0% 8.2% 16.4% 7.5% 4.3% 25.1% 2.1% 0.4% 28.0% 10.7% 6.3% 37.4% 2.4% 15.6% 35.6% WEXFORD 9.0% 7.5% WICKLOW 0.0% LIMERICK TIPPERARY 5.8% 0.6% 8.0% 1.0% 8.0% 8.1% 25.5% 10.9% 1.4% 28.0% 14.9% 9.2% 21.4% 18.1% 12.2%

33 © 2019 Ipsos MRBI JNLR Sales House Report – 2019-1 PT Share Local Areas - All Adults 0.9% 3.4% 9.7% 0.0% 3.0% 0.0% 7.6% 0.0% 8.5% 8.4% 0.0% 4.1% 4.4% 0.8% 8.1% 0.7% 11.4% 28.6% 35.0% 6.5% 0.0% 6.1% 43.3% 9.9% WATERFORD CLARE KERRY 48.7% GALWAY 8.6% 13.9% 13.8% 0.7% 5.3% 5.6% 0.9% 8.5% 9.0% 13.2% 18.8% 14.8% 15.2% 19.1%

1.2% 0.0% 0.0% 9.5% 0.0% 0.0%4.2% 0.0%6.5% 9.6% 2.5% 1.1% 3.8% 0.0% 6.8% 5.2% 0.0% 0.0% 4.1% 3.9% 0.8%3.4% 0.5% 1.4% 9.7% 6.2% 4.5% 1.2% 31.6% 6.8% 9.5% L’FORD/ROS/ 44.2% 11.9% CAVAN/ SLIGO/ 49.0% 6.7% 13.4% MAYO S LEITRIM MONAGHAN 1.1% N LEITRIM/ N DONEGAL 57.8% 6.5% S DONEGAL 11.0% 20.7% 12.4% 63.5% 9.2% 12.3% 11.9% 9.7% 22.2%

2.3% 11.7% 0.0% 16.9% 5.5% 14.7% 0.0% 17.6% 15.9% 0.0% 17.4% 1.9% 21.1% 0.0% 10.4% 4.6% 1.0% 4.1% 2.0% 11.0% LOUTH/ 11.9% KILKENNY/ 13.1% LAOIS, OFFALY KILDARE 16.0% 7.3% CARLOW 20.2% MEATH 13.5% WESTMEATH 3.0% 21.1% 0.6% 20.0% 7.3% 10.7% 0.6% 14.4% 10.9%2.2% 19.8% 27.5% 21.4%

1.7% 6.1% 0.0% 5.7% 0.3% 0.0% 15.9% 0.0% 18.6% 21.1% 25.1% 18.3% 33.8% 34.0% 3.9% 0.5% 27.4% 2.2% WEXFORD 2.4% 7.8% WICKLOW 0.0% LIMERICK 2.6% TIPPERARY 9.3% 0.3% 13.2% 9.2% 10.2% 17.6% 6.3% 15.4% 17.7% 9.3% 0.5% 7.7% 1.0%9.8% 23.8% 20.5%

2.0% 0.4% LOCAL 0.0% 3.2% 0.0% 0.0% 14.4% 10.0% 14.9% 10.7% 17.6% 0.0% 19.6% REGIONAL 0.0% 3.0% 32.8% 38.6% 0.7% 19.1% RTÉ RADIO 1 7.4% 19.6% GALWAY 0.7% WATERFORD CLARE 15.3% 11.8% KERRY 9.4% RTÉ 2FM 7.4% 0.0% 9.1% RTÉ LYRIC FM 7.2% 8.0% 10.0% 14.6% 16.6% 8.8% 4.8% 12.0% NEWSTALK 21.3% 26.7% 0.4% 0.1% TODAY FM

DUBLIN COMM 0.6% 5.2% 4.0% 1.4% MULTI CITY 0.0% 0.0% 10.9% 0.0% 6.2% 0.0% 0.0% 0.0% 0.0% 2.5% 0.0% 17.3% 26.8% 0.0% 19.1% 25.9% 0.3% 0.0% OTHER REGIONAL/LOCAL 15.3% 8.6% 30.7% 3.5% L’FORD/ 12.3% 0.7% 41.3% 3.7% SLIGO/N MAYO 6.3% CAVAN/ ROS/ 0.4% 6.6% LEITRIM/ N 10.1% 0.4% MONAGHAN 7.6% S LEIT 1.4% S DONEGAL DONEGAL 55.1% 18.0% 16.1% 18.8% 21.2% 11.8% 14.0% 12.7% 12.2% 12.0% 11.1% 11.9% 12.9%

RTE • RTE Radio 1, RTE 2FM and RTE Lyric FM

IRS + • KFM, KCLR, Midlands Radio 3, South East Radio, East Coast FM, Tipp FM, Clare FM, Radio Kerry, MWR, Shannonside, Northern Sound, Ocean FM, Highland Radio, Sunshine 106.8 and Radio Nova Media Central • Today FM, Newstalk, 98FM, Spin 1038, Spin South West, iRadio North West, iRadio North East, Beat 102-103 and 4FM Urbanmedia ▪ FM104, Q102, Cork’s 96FM, C103, LMFM, Live 95FM, Galway Bay FM and WLR FM

Red FM ▪ Red FM in Cork